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In the mid-1950s, Tata endorsed the political philosophy of C. Rajagopalachari (Rajaji) who had quit the Congress party to establish the Swatantra party. The new party espoused the model of economic growth that some Southeast Asian countries were rapidly adopting. When Rajaji campaigned for the Swatantra party in South Kanara during the 1960s, Tata travelled with him, interpreting his speeches in Kannada for the voters.
When Tata was campaigning for the Swatantra party in the 1962 general elections, Amma was canvassing votes for the Jan Sangh, mainly because many of her good friends supported that party.
Tata's attitude towards the Jan Sangh, which also endorsed the free enterprise-based economy, was more lukewarm. Tata liked the dedication and discipline of its RSS cadres and the personal honesty and integrity of its early leaders. But being an atheist, Tata could never be wholly enthusiastic about Jan Sangh's version of god's own truth.
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