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the Korean idol industry was growing at a rapid pace, the issue of contract renewal in the seventh year became a drama that got everyone—the company, the group, as well as the fans—worked up. At the turn of the new millennium, large management companies like SM, YG, and JYP had all achieved a level of success that made failure of any of their debuted artists the exception. They therefore wanted to recontract their artists, even if that meant changing the conditions of the contract to a certain extent in order to benefit the artist. However, the artist may ask for even better conditions, and satisfaction with the financial terms is only the beginning. Even within a single group, each member may want different things depending on their personality, preferences, and style of working.
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