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The CleanWeb Hackathon scaled into an international movement, not just because developers like to tinker and gather, but because of the promise of a new business model—making money while helping energy consumers save it. Take, for instance, Simple Energy, based out of Boulder, Colorado, which partnered with San Diego Gas & Electric in its launch of the Green Button service. After using Simple Energy’s Customer Engagement platform to see her family’s energy usage online, Heidi Bates deputized her six-year-old son Thaddeus as the “Light Police,” to run around the house unplugging unnecessary luminescence. “He really digs it,” she said. The enthusiasm spread throughout age ranges; a grandmother, Josephine Gonzales, saved over 20 percent on her electric bills using the Facebook-connected platform.
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