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For NBC’s grand opening on Nov. 15, 1926, the network was able to pull in the bands of George Olsen, Vincent Lopez, Ben Bernie, B. A. Rolfe, and Fred Waring from various locations. All were then nationally known. Bernie had been on the air intermittently in 1923. He was actually a “front man,” a showman whose success was rooted more in personal charm than musicianship. His trademarks were the glib tongue, the cigar, and the nonsense phrase, widely imitated, “yowsah, yowsah, yowsah.
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