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IDOL” challenge was therefore changing this trend. People’s spontaneous participation and responses were an important part of the promotion, and this was something beyond Big Hit Entertainment’s control. Of course, because it was BTS doing the promotion, you could expect the reactions to j-hope’s challenge video to be good. However, it wasn’t at all possible to predict how many ARMY would really dance along with j-hope, or how many of the general public outside of ARMY would take part in the challenge.
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