Jewellery Sale Quotes

Business was booming for Tiffany & Co. in the late 1990s, thanks to the introduction of a new affordable silver jewellery line. The $110 silver charm bracelet inscribed with the Tiffany name was coveted by teenage girls, causing sales of the new silver product line to skyrocket 67% between 1997 and 2002. By 2003, company earnings had doubled and the silver jewellery line accounted for a third of Tiffany’s U.S. sales. And yet the queues of excited girls didn’t fill the store managers with joy. Sure, sales were up and stores were busy, but the people close to the brand, who understood its heritage, began to worry that this lower price point would forever change how the brand was perceived by its high-end customers. “We didn’t want the brand to be defined by any single product.” —Michael Kowalski, CEO, Tiffany & Co. Despite some unease from investors, Tiffany raised prices on their most popular silver products by 30% over the next three years and managed to halt the growth of their highly profitable silver line. And so the company sacrificed short-term gain and profits for the long-term good of the brand by telling the story they wanted customers to believe—that Tiffany’s represents something special. A client recently told me about her friend’s excited engagement announcement on Facebook. All she did was post a photo of the Tiffany blue box—not a picture of the ring in sight. The box alone was enough to say everything she wanted to say. QUESTIONS FOR YOU How are you least like the competition?

Throughout the sixteenth century the wedding ceremony changed in detail.17 In the Reformed Church the marriage was performed inside the church, whatever the social degree of the couple. During the early Tudor era most marriages took place at the church door. Only high status weddings were held inside. Whilst a knight married within the door, an earl’s child might marry at the choir door. The dowry was announced in public at the church door and the couple were asked if they were willing to be married. Later, the groom laid the ring with an offering of money on a book or in a dish. The priest blessed it, sprinkled it with holy water and placed it on the bride’s finger. Gifts were given to wedding guests. They often were gloves and ribbons. Wedding presents such as plate or jewellery were presented to the couple, usually cast into a basin on a table within the church.18 For poorer weddings bride ales (festivals) became commonplace. These were held prior to the wedding to raise money for the cost of the wedding through the sale of food and drink. A wedding had to be consummated for the marriage to be legal and this was the reason for a ceremonial bedding ceremony after the wedding feast. For ordinary people the event could become extremely boisterous. The wedding party played games as the couple were put to bed. Brides-men traditionally would pull off the bride’s garters and