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The main reason we learn any habit, as Drs. Frederick Kanfer and Jeanne Phillips tell us in Learning Foundations of Behavior Therapy, is that even a seemingly counterproductive habit like procrastination is immediately followed by some reward. Procrastination reduces tension by taking us away from something we view as painful or threatening. The more painful work is for you, the more you will try to seek relief through avoidance or through involvement in more pleasurable activities. The more you feel that endless work deprives you of the pleasure of leisure time, the more you will avoid work.
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Neil A. Fiore (The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play)