Instagram Creators Quotes

Remember that high school boy in Omaha who got 30 million for his cross-media-e-commerce-integration-thingamajig? It was plastered all over the news and on CNN. We could have come up with that, we all agreed, but we were too busy living our lives for such things. So now he’s richer than Midas, and we’re reading about his fortune in the Huffington Post and thinking he should spend some of it on zit cream.

Four years later, in 2013, Facebook bought Instagram for one billion dollars in cash and stock. A billion dollars! Driving to Palo Alto in Evan’s Porsche, I couldn’t even conceive of a number that high. I like to think that Mark Zuckerberg learned something from his encounter with us. He wasn’t going to hedge his bets this time with some paltry offer like five hundred million in a mix of stock and cash. He probably said to Kevin Systrom, the creator of Instagram, “You’ve been working on this for eighteen months. I will give you one billion dollars.” I mean, startup, schmart-up. Who could say no to that?

I choose my reality. My vision and actions create my life. I am an amazing reality creator.

Contrast this with the teams that eventually succeeded in competing with Facebook where Google+ failed. Snap famously grew within the high school segment before breaking out into the mainstream, and the ephemeral photos captured a whole unique set of content that had never been published—casual, unposed photos that were meant for communication. Early on, with fewer than 10,000 daily active users, Snapchat was already hitting 10 photos/day/user, several orders of magnitude more than equivalent services—showing it had mastered the hard side of the network. Twitch, Instagram, and TikTok innovated in a similar vector, giving creators new tools and media types to express themselves.

My friend Bangaly Kaba, formerly head of growth at Instagram, called this idea the theory of “Adjacent Users.” He describes his experience at Instagram, which several years post-launch was growing fast but not at rocketship speed: When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. We were growing linearly, not exponentially. For many products, that would be viewed as an amazing success, but for a viral social product like Instagram, linear growth doesn’t cut it. Over the next 3 years, the growth team and I discovered why Instagram had slowed, developed a methodology to diagnose our issues, and solved a series of problems that reignited growth and helped us get to over a billion users by the time I left. Our success was anchored on what I now call The Adjacent User Theory. The Adjacent Users are aware of a product and possibly tried using it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them. While Instagram had product-market fit for 400+ million people, we discovered new groups of billions of users who didn’t quite understand Instagram and how it fit into their lives.67 In my conversations with Bangaly on this topic, he described his approach as a systematic evaluation of the network of networks that constituted Instagram. Rather than focusing on the core network of Power Users—the loud and vocal minority that often drive product decisions—instead the approach was to constantly figure out the adjacent set of users whose experience was subpar. There might be multiple sets of nonfunctional adjacent networks at any given time, and it might require different approaches to fix each one. For some networks, it might be the features of the product, like Instagram not having great support for low-end Android apps. Or it might be because of the quality of their networks—if the right content creators or celebrities hadn’t yet arrived. You fix the experience for these users, then ask yourself again, who are the adjacent users? Then repeat. Bangaly describes this approach: When I started at Instagram, the Adjacent User was women 35–45 years old in the US who had a Facebook account but didn’t see the value of Instagram. By the time I left Instagram, the Adjacent User was women in Jakarta, on an older 3G Android phone with a prepaid mobile plan. There were probably 8 different types of Adjacent Users that we solved for in-between those two points. To solve for the needs of the Adjacent User, the Instagram team had to be nimble, focusing first on pulling the audience of US women from the Facebook network. This required the team to build algorithmic recommendations that utilized Facebook profiles and connections, so that Instagram could surface friends and family on the platform—not just influencers. Later on, targeting users in Jakarta and in other developing countries might involve completely different approaches—refining apps for low-end Android phones with low data connections. As the Adjacent User changes, the strategy has to change as well.

Andy Scamp's simple list of the ways people feel valuable. 1. Just believing it. Sometimes this is religious, sometimes it is not. God cares for everyone, but society is supposed to as well. We strive to live in a world that places tremendous even infinite value on a single human life. We do not live in that society, but I think part of the reason we strive for it is because we need to signal that our existence in intrinsically meaningful. This is the only source of meaning that does not rely on other people, it is also that hardest to hold onto. 2. Story We understand ourselves in complex ways, but often times that can be distilled down into some core identities and we imagine these identities as part of a story and that that story is some intrinsically positive thing. It might being part of a tradition or breaking free of one. It might be your race or height or hair color. Your status as a child or a parent. Being a job creator or a Star Wars fan or a snowboarder. We create positive narrative around these things and when we fit in them we feel like we matter. 3. Being appreciated It might be hearing someone laugh at your joke or being paid a living wage or getting likes on Instagram. It might be only external or come from within. Appreciation is almost synonymous with value and I think this is where most meaning comes from. 4. Helping People This might sound the same as appreciation, but it is not. Indeed I think your average waste water treatment engineer will tell you that you can help a lot of people and not get a ton of thanks for it, but we are empathy machines and one of the most lasting and true ways of finding meaning is to actually be of service. 5. Comparison You know, keeping up with the Jones. Also, every sport, but it is more than just comparing ourselves to other people. We also compare our current selves to our past selves which is why getting better at something makes us feel valuable. Even if we are the only ones who really understand how much we are improving. 6. Impacting the World This one is simple, but so dangerous. If the world is different because you were in it then you must matter. You must be important if things changed because you exist, but if that is what you believe then the bigger the impact the more you matter and that can lead to some bad places.

began posting yoga pictures on Instagram in 2012 and published her first book, Every Body Yoga, in 2017. Her ‘The Underbelly’ online courses aim to be as inclusive as they are inspiring. There are plenty of other teachers doing their bit for inclusivity, too. Canada-based Dianne Bondy, author of Yoga for Everyone, is on a mission to ensure that everyone feels they can practise yoga, regardless of their shape, size, age, ethnicity or ability. In the UK, Nahid de Belgeonne, creator of The Human Method, has made waves with her mindful, restorative, somatic take on the practice.

Creators tinkered on TikTok and Instagram, sometimes cashing in handsomely, but they made reliable money on YouTube.

As I get older I can see the patterns, the ugly corporate face behind the great machine. The sad and over competitive urge to be "loved or liked" on social media platforms exploited by their creators to create a frenzy of human need & desperate want. The system is an absolute con constantly exposing it's users (victims) to self identification and gratification only if they can collect enough followers to make themselves feel popular or complete. Instagram for example is an absolute shit show offering you the opportunity to purchase more exposure and get more likes. I'm sorry but ... is this really the 21st century? Are we becoming an " advanced" civilization? No. This is the inevitable "white noise" of capitalist conformity playing upon human desires & emotions just looking to make another mil. And its disgusting.