Ingredients For Success Quotes

...it is well known that a vital ingredient of success is not knowing that what you're attempting can't be done.

It is well known that a vital ingredient of success is not knowing that what you're attempting can't be done. A person ignorant of the possibility of failure can be a half-brick in the path of the bicycle of history.

There is no secret ingredient

The most important single ingredient in the formula of success is knowing how to get along with people.

What I do maintain is that success can only be one ingredient in happiness, and is too dearly purchased if all the other ingredients have been sacrificed to obtain it.

...no one is able to produce a great work of art without experience, nor achieve a worldly position immediately, nor be a great lover at the first attempt; and in the interval between initial failure and subsequent success, in the gap between who we wish one day to be and who we are at present, must come pain, anxiety, envy and humiliation. We suffer because we cannot spontaneously master the ingredients of fulfilment.

The key ingredient to any kind of happiness or success is to never give less than your best

Black and white thinking limits understanding and feedback, two necessary ingredients for successful resolution in creative conflict and successful understanding.

Motivation is the catalyzing ingredient for every successful innovation. The same is true for learning.

There are three ingredients for success—aggressiveness, timing and skill—and if you have enough aggressiveness at the right time, you don’t need that much skill.

Esk, of course, had not been trained, and it is well known that a vital ingredient of success is not knowing that what you're attempting can't be done.

Confidence is a life ingredient that is essential to success and wholeness. It is perhaps the single most important trait that enables seemingly average people to do and become all that they can. And the good news is – it can be learned. No one has to suffer a lifetime of low confidence.

Failure is a necessary ingredient to invention.

They seemed to have all the ingredients for successful living: philosophy, faith, a sense of humor (they could laugh at themselves), clear-cut objectives, appreciation—and most especially appreciation and sympathetic understanding for their fellow man.

Four years of football are calculated to breed in the average man more of the ingredients of success in life than almost any academic course he takes. -Knute Rockne

When things are exceptionally hard, there is a reason why they’re hard; and it’s usually because they’re not meant to be and we’re not listening.

Good intention bring success in everything you do. Intention is always supported by the universal energy because it’s a vital ingredient for manifestation.

it is well known that a vital ingredient of success is not knowing that what you’re attempting can’t be done.

So the moral of the story is that the primary ingredient for a successful nation is guns.

The most important ingredient in the formula of success is knowing how to get along with other people.

Innovation and creativity are the basic ingredients of success.

If there is one critical ingredient for your successful quest for both wealth and happiness, it is discipline.

Let's dispel a little myth. Working hard is NOT the key to success. It may be an ingredient, but it isn't the main one.

Ingredients to success: know what you do well, know what to do well, and know someone who's swell.

Never allow yourself to be sapped of your extraordinary energy that is the necessary ingredient for creating something new and progressive.

Persistence is a necessary ingredient for success.

spectacular failure is the secret ingredient to your ultimate success.

Have ten successful people share their recipe for success and you shall receive ten different versions. What is your recipe ,and why not add the first ingredient today? Develop a plan.

The most fulfilling human projects appeared inseparable from a degree of torment, the sources of our greatest joys lying awkwardly close to those of our greatest pains… Why? Because no one is able to produce a great work of art without experience, nor achieve a worldly position immediately, nor be a great lover at the first attempt; and in the interval between initial failure and subsequent success, in the gap between who we wish one day to be and who we are at present, must come pain, anxiety, envy and humiliation. We suffer because we cannot spontaneously master the ingredients of fulfillment. Nietzsche was striving to correct the belief that fulfillment must come easily or not at all, a belief ruinous in its effects, for it leads us to withdraw prematurely from challenges that might have been overcome if only we had been prepared for the savagery legitimately demanded by almost everything valuable.

Of course, chaos can lead to failure and extinction. But so can order. Far more nations, people, and ideas die of atrophy than die from revolution. Both order and chaos are necessary ingredients for long run success - for sustainability.

Success for you is a RECIPE that ONLY YOU KNOW the ingredients for.So to you I say ,COOK UP the success that ONLY YOU know how to make and allow the world to see YOUR CREATION!

The magic ingredient in fiction is that special something that socks readers right in the gut and leaves them breathless with joy or sorrow

Give hope (the magic ingredient for success) — you will have hope and be made hopeful.

I suppose I should wish you success, but that is too easy. I would like to wish you something that is harder to come by. So I am going to wish you meaning in life. And meaning is not something you stumble across like the answer to a riddle or prize in a treasure hunt. Meaning is something you build into your life. You build it out of your own past, out of your affections and loyalties, out of the experience of humankind as it is passed on to you; out of your own talent and understanding, out of things and people you love, out of the values for which you are willing to sacrifice something, the ingredients are there. You are the only one who can put them together into that unique pattern that will be your life. Let it be a life that has dignity and meaning for you. If it does, then the particular balance of success or failure is of less account.

I could see the meal was going to be a success even before anyone had taken a single mouthful: the mood was right, and mood, I am convinced, is the most essential ingredient for any taste to develop. Taste is not a product of the mouth; it lies entirely in the mind.

We have a bubbling successful melting pot in this country so long as the ingredients are essentially European.

With God, the setbacks of today are the precise ingredients that He needs to craft the victories of tomorrow.

There are no keys to success - only tools.

Enthusiasm and passions are the fundamental ingredients of all success.

Persistence is the fundamental ingredient of true success.

Mistakes are the enemies that I’ve made of them because I’ve chosen to believe that they are the stuff of my ruin instead of the ingredients of my success.

Enthusiasm is one of the key ingredients for a lifetime of successful living

Sympathy, Knowledge and Poise seem to be the three ingredients that are most needed in forming the Gentleman.

While there may be various tips, pointers, ingredients, and strategies to success, there is no one formula that always guarantees it other than to keep learning from failure itself.

Good fortune and talent are both ingredients of success, but like any recipe, they can be substituted with clever alternatives. The one irreplaceable ingredient I've found, however, is work.

It seems that for success in science and art, a dash of autism is essential. For success, the necessary ingredient may be an ability to turn away from the everyday world, from the simply practical, an ability to rethink a subject with originality so as to create in new untrodden ways. This

What is the recipe for successful achievement? To my mind there are just four essential ingredients: Choose a career you love, give it the best there is in you, seize your opportunities, and be a member of the team.

it is well known that a vital ingredient of success is not knowing that what you’re attempting can’t be done. A person ignorant of the possibility of failure can be a half-brick in the path of the bicycle of history.

You have no idea. when you're a salesman here in Marrakech medima, lying is the first thing you learn. generation after generation, they pass it on. its the secret ingredient the foundationfor a salesman's success. lie well and you make a fortune every day. your wife purrs like a kitten, and your children ealk tall with pride.

If it were done when 'tis done, then 'twere well It were done quickly: if the assassination Could trammel up the consequence, and catch With his surcease success; that but this blow Might be the be-all and the end-all here, But here, upon this bank and shoal of time, We'ld jump the life to come. But in these cases We still have judgment here; that we but teach Bloody instructions, which, being taught, return To plague the inventor: this even-handed justice Commends the ingredients of our poison'd chalice To our own lips. He's here in double trust; First, as I am his kinsman and his subject, Strong both against the deed; then, as his host, Who should against his murderer shut the door, Not bear the knife myself. Besides, this Duncan Hath borne his faculties so meek, hath been So clear in his great office, that his virtues Will plead like angels, trumpet-tongued, against The deep damnation of his taking-off; And pity, like a naked new-born babe, Striding the blast, or heaven's cherubim, horsed Upon the sightless couriers of the air, Shall blow the horrid deed in every eye, That tears shall drown the wind. I have no spur To prick the sides of my intent, but only Vaulting ambition, which o'erleaps itself And falls on the other.

The key ingredient to being successful is YOU. She encouraged herself, she believed in herself, she loved herself, and she NEVER doubted who she was. Her ambition, perseverance, resilience, and self-motivation were consistent. She was her own personal cheerleader every step of the way… She is me!

Nature of the Desire for Change: There is in us a tendency to locate the shaping forces of our existence outside ourselves. Success and failure are unavoidably related in our minds with the state of things around us. Hence it is that people with a sense of fulfillment think it a good world and would like to conserve it as it is, while the frustrated favor radical change. The tendency to look for all causes outside ourselves persists even when it is clear that our state of being is the product of personal qualities such as ability, character, appearance, health and so on. “If anything ail a man,” says Thoreau, “so that he does not perform his functions, if he have a pain in his bowels even … he forthwith sets about reforming—the world.” It is understandable that those who fail should incline to blame the world for their failure. The remarkable thing is that the successful, too, however much they pride themselves on their foresight, fortitude, thrift and other “sterling qualities,” are at bottom convinced that their success is the result of a fortuitous combination of circumstances. The self-confidence of even the consistently successful is never absolute. They are never sure that they know all the ingredients which go into the making of their success. The outside world seems to them a precariously balanced mechanism, and so long as it ticks in their favor they are afraid to tinker with it. Thus the resistance to change and the ardent desire for it spring from the same conviction, and the one can be as vehement as the other.

I don’t believe it can be taught as if it were a recipe. There aren’t ingredients and techniques that will guarantee success. Parameters exist that, if followed, will ensure a business can continue, but you cannot clearly define our business success and then bottle it as you would a perfume. It’s not that simple: to be successful, you have to be out there, you have to hit the ground running; and, if you have a good team round you and more than your fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula. Business is a fluid, changing substance.

It is difficult to give a recipe for successful conversation. But it would certainly include three fundamentals. Assemble good ingredients, mix and spice with your own thinking, and serve attractively. To assemble the ingredients, read. Read lots of different things. Read newspapers that express a viewpoint contrary to your own; read periodicals that have thoughtful, provocative articles; read books that tell of places and persons of current interest; read fiction, of course, but not to the exclusion of all other things.

The sense of ownership is the key ingredient of success.

Persistence, perseverance, and continuous improvement are the ingredients for forming a successful person.

Building your confidence is the number one key ingredient to building your business success.

a vital ingredient of success is not knowing that what you’re attempting can’t be done.

Limitless Leadership is the secret ingredient that helps common people, create high performance teams, that achieve outstanding and uncommon results.

It is impossible to make your own luck without the ingredient of hard work.

Colleagues are like the secret ingredients in your recipe of success – sometimes sweet, sometimes spicy, but always necessary for the perfect flavour.

But there always have been, and probably always will be, five ingredients for success in sport: Purpose: Know exactly what your goal is. Passion: Have a burning desire to achieve it. Planning: Determine how you’ll go about achieving it. Perspiration: Work hard, following your plan to achieve it. Perseverance: Don’t let anything get in the way of achieving it.

Never give up the freeness of your soul. Live your duty to mankind, nurture creatures of this world as a true mother of the earth, but never shut your imagination off from those desires that distinguish you from the ordinary. Never allow yourself to be sapped of that extraordinary energy that is the necessary ingredient for creating something new and progressive.

Because baking a black cake was like handling a relationship. The recipe, on paper, was simple enough. Its success depended on the quality of the ingredients, but mostly on how well you handled them,

Global politics thus follows the Anna Karenina principle: successful states are all alike, but every failed state fails in its own way, by missing this or that ingredient of the dominant political package.

In a relationship, prudent application of the gray theory is a key ingredient in assuring years of happiness; “till death do us part”. Balance is at the center of success, satisfaction and a lifetime of love.

it is well known that a vital ingredient of success is not knowing that what you’re attempting can’t be done. A person ignorant of the possibility of failure can be a halfbrick in the path of the bicycle of history.

Grace is more than just leniency and unconditional acceptance. Divine grace is God’s relentless and loving pursuit of His enemies, who are unthankful, unworthy, and unlovable. Grace is not just God’s ability to save sinners, but God’s stubborn delight in His enemies—yes, even the creepy ones. Grace means that despite our filth, despite the sewage running through our veins , despite our odd addiction to food, drink, sex, porn, pride, self, money, comfort, and success, God desires to transform us into real ingredients of divine happiness. Sprinkle, Preston (2014-07-01). Charis: God's Scandalous Grace for Us (p. 24). David C. Cook. Kindle Edition.

Why? Because no one is able to produce a great work of art without experience, nor achieve a worldly position immediately, nor be a great lover at the first attempt; and in the interval between initial failure and subsequent success, in the gap between who we wish one day to be and who we are at present, must come pain, anxiety, envy and humiliation. We suffer because we cannot spontaneously master the ingredients of fulfilment. Nietzsche

while everyone’s recipe is a little different, the main ingredients for a successful batter are love, gratitude, kindness and patience. And the single most common ingredient that makes people’s cake bitter is fear, so don’t use

The most fulfilling human projects appeared inseparable from a degree of torment, the sources of our greatest joys lying awkwardly close to those of our greatest pains… Why? Because no one is able to produce a great work of art without experience, nor achieve a worldly position immediately, nor be a great lover at the first attempt; and in the interval between initial failure and subsequent success, in the gap between who we wish one day to be and who we are at present, must come pain, anxiety, envy and humiliation. We suffer because we cannot spontaneously master the ingredients of fulfillment. Nietzsche was striving to correct the belief that fulfillment must come easily or not at all, a belief ruinous in its effects, for it leads us to withdraw prematurely from challenges that might have been overcome if only we had been prepared for the savagery legitimately demanded by almost everything valuable.

Please allow me to offer you three pieces of advice: One: Be bold. Never miss an opportunity to let your brilliance shine and dazzle. Take that chance. Accept the challenge, or if the challenge doesn’t arise, make your own challenges. Two: Don’t settle for mediocrity. Find a dream and pursue it. Allow every decision you make to bring you closer in achieving that dream. And three: Have fun. Take time to play, because if you’re not having a good tear-squirting belly laugh, chances are you’re doing it wrong. I will not wish you good luck. I don’t believe luck to be a necessary ingredient for success. Instead, I wish you the wisdom to make good decisions. I’m sure you will be fabulous. Grace

That is just one more thing I love about cooking. Recipes are certain. Use good ingredients, follow the directions, be sure your oven temperature is true and monitor your stove properly, and you are assured success. There are not many variables once you understand how cooking works. Life, on the other hand, is full of variables. Nothing is predictable. Not the weather, not other people, not traffic, not even our own bodies. We are like seaweed, whipped around in the current of an erratic ocean.

With the energy you create by moving forward as if you had the money to start, you actually put into motion a stream of events that lead to your success. Your actions create an “energy vortex” that draws in the necessary ingredients for your venture.

We met just a few minutes ago and he's already making fun of how I talk," I say. "All required ingredients in a recipe for success." "Don't get your petticoats in a twist, Scarlett O'Hara," Benny shoots back. "I'm twice as rude to people I actually know.

...so the Americans just get a whole bunch of guns and shoot at England until it goes away and then they shoot at the conquistadors until they go away too. Then they shoot at the natives and then when they run out of natives they shoot at each other. Then they’ve still got a lot of bullets left over so they have to keep finding more people to shoot. Also, I think someone writes a constitution? Anyway, that’s where America comes from. So the moral of the story is that the primary ingredient for a successful nation is guns.

Ethan’s parents constantly told him how brainy he was. “You’re so smart! You can do anything, Ethan. We are so proud of you, they would say every time he sailed through a math test. Or a spelling test. Or any test. With the best of intentions, they consistently tethered Ethan’s accomplishment to some innate characteristic of his intellectual prowess. Researchers call this “appealing to fixed mindsets.” The parents had no idea that this form of praise was toxic. 　　Little Ethan quickly learned that any academic achievement that required no effort was the behavior that defined his gift. When he hit junior high school, he ran into subjects that did require effort. He could no longer sail through, and, for the first time, he started making mistakes. But he did not see these errors as opportunities for improvement. After all, he was smart because he could mysteriously grasp things quickly. And if he could no longer grasp things quickly, what did that imply? That he was no longer smart. Since he didn’t know the ingredients making him successful, he didn’t know what to do when he failed. You don’t have to hit that brick wall very often before you get discouraged, then depressed. Quite simply, Ethan quit trying. His grades collapsed. What happens when you say, ‘You’re so smart’ 　　Research shows that Ethan’s unfortunate story is typical of kids regularly praised for some fixed characteristic. If you praise your child this way, three things are statistically likely to happen: 　　First, your child will begin to perceive mistakes as failures. Because you told her that success was due to some static ability over which she had no control, she will start to think of failure (such as a bad grade) as a static thing, too—now perceived as a lack of ability. Successes are thought of as gifts rather than the governable product of effort. 　　Second, perhaps as a reaction to the first, she will become more concerned with looking smart than with actually learning something. (Though Ethan was intelligent, he was more preoccupied with breezing through and appearing smart to the people who mattered to him. He developed little regard for learning.) 　　Third, she will be less willing to confront the reasons behind any deficiencies, less willing to make an effort. Such kids have a difficult time admitting errors. There is simply too much at stake for failure. 　　  　　What to say instead: ‘You really worked hard’ 　　What should Ethan’s parents have done? Research shows a simple solution. Rather than praising him for being smart, they should have praised him for working hard. On the successful completion of a test, they should not have said,“I’m so proud of you. You’re so smart. They should have said, “I’m so proud of you. You must have really studied hard”. This appeals to controllable effort rather than to unchangeable talent. It’s called “growth mindset” praise.

Cultivating a willingness to succeed despite any and all circumstances is the most important variable of the reengagement equation. Your willingness to succeed builds self-esteem. It broadens your concept of your own capability, yet it is the first thing we lose touch with when things go bad. After that, giving up often feels like the sanest option, and maybe it is, but know that quitting chips away at your self-worth and always requires some level of mental rehab. Even if what forces you to quit is an injury or something else beyond your control, you will still have to bounce back from the experience mentally. A successful mission seldom requires any emotional maintenance. In order to execute on your willingness to succeed, you will need to be able to perform without purpose. You’ve heard of purpose, that magical missing ingredient crucial to landing a fulfilling career and building a happy life. What if I told you the importance of finding your purpose was overblown? What if there never was any such thing as your good friend purpose? What if it doesn’t matter what the fuck you do with your time here? What if it’s all arbitrary and life doesn’t give a flying fuck if you want to be happy? What then? All I know is this: I am David Fucking Goggins. I exist; therefore, I complete what I start. I take pride in my effort and in my performance in all phases of life. Just because I am here! If I’m lost, I will find myself. As long as I’m on planet Earth, I will not half-ass it. Anywhere I lack, I will improve because I exist and I am willing.

The truth is introduced – and with that it enters into the process of history. But unfortunately this does not (as so many ludicrously assume) result in the purification of the idea, which never is purer than in its primitive form. No, it results, with steadily increasing momentum, in garbling the truth, in making it dull, trite, in wearing it out, in introducing impure ingredients that originally were not present. What happens is the very opposite of filtering, until at last, by the enthusiastic cooperation and mutual consent of a number of successive generations, the point is reached where the truth is entirely extinguished and its opposite embraced

I was not born with a gold or silver spoon in my mouth. If i'm here today looking all successful and standing proudly, its because of the recipe i concocted throughout my life. The ingredient? No big secret; hard-work, dedication,sacrifices, knowledge of my teachers and blessing of my parents. Yes, my friend i'm a self made man.

Sadhana It is important not to keep eating through the day. If you are below thirty years of age, three meals every day will fit well into your life. If you are over thirty years of age, it is best to reduce it to two meals per day. Our body and brain work at their best only when the stomach is empty. So be conscious of eating in such a way that within two and a half hours, your food moves out of the stomach, and within twelve to eighteen hours completely out of the system. With this simple awareness you will experience much more energy, agility, and alertness. These are the ingredients of a successful life, irrespective of what you choose to do with it.

God often uses failure to make us useful. When Jesus called the disciples, He did not go out and find the most qualified and successful people. He found the most willing, and He found them in the workplace. He found a fisherman, a tax collector, and a farmer. The Hebrews knew that failure was a part of maturing in God. The Greeks used failure as a reason for disqualification. Sadly, in the Church, we often treat one another in this way. This is not God's way. We need to understand that failing does not make us failures. It makes us experienced. It makes us more prepared to be useful in God's Kingdom -- if we have learned from it. And that is the most important ingredient for what God wants in His children.

Adapting a recipe's ingredients is completely in your hands. But the method is what really matters. The techniques in cooking are rigorous and imperative: They are your passport to a successful dish. Cooks must practice, practice, practice. Anyone can learn, but you need focus, proper understanding, and to go at the right pace, not running before you can walk.

Taking acceptable risks is a key ingredient for success. If the path was easy, everyone would take it. Ballsy people, if they’re intelligent and learn from their mistakes, shape the world. The thing that few people get is that ballsy people aren’t any more certain than anyone else. They know they could fail, but also know that if they don’t take a shot, they can’t succeed either.

New research shows that tackling multiple elements at the same time increases your odds of success, compared to initiating a new diet or exercise program in isolation. Eating, moving, and sleeping well are even easier if you work on all three simultaneously. These three ingredients for a good day build on one another. When these elements are working together, they create an upward spiral and progressively better days.

We may go through a succession of failed relationships that leave us confused and hurt. But these experiences don’t have to be dismissed as meaningless. The wandering and the exploration may be intimately connected to our eventual development and growth. We needed the career crisis to understand our working identities; we had to fail at love to fathom our hearts. We cannot get anywhere important in one go. We must forgive ourselves the horrors of our first drafts.

But people, as Alan had once reflected to Greenie, were not at all like recipes. You could have all the right ingredients, in all the right amounts, and still there were no guarantees. Or perhaps they were like recipes, he pondered now, and the key to success was in finding the ingredients you had to remove, the components that turned all the others bitter, excessively salty, difficult to swallow; even too jarringly sweet. He had seen Greenie clarify butter, wash rice, devein shrimp, and meticulously snip the talons from artichoke leaves.

Divine grace is God’s relentless and loving pursuit of His enemies, who are unthankful, unworthy, and unlovable. Grace is not just God’s ability to save sinners, but God’s stubborn delight in His enemies—yes, even the creepy ones. Grace means that despite our filth, despite the sewage running through our veins, despite our odd addiction to food, drink, sex, porn, pride, self, money, comfort, and success, God desires to transform us into real ingredients of divine happiness.3 Grace is God’s aggressive pursuit of, and stubborn delight in, freakishly foul people. And

But the increasing independence of women provided a direct threat to the maintenance of male power and privilege. That no such threat did materialise, it will be argued here, owes a great deal to the success of the sexual revolution. The sexual revolution was a counter-revolution and constituted a timely adjustment to the fine-tuning of the heterosexual institution. [...] . Sex was constructed to be the new binding ingredient in marriage which would compensate for the decreased efficiency of legal and economic constraints. The 1960s was a new time of crisis for male supremacy and a new adjustment had to be made.

The ‘Regal Seven (key) Ingredients of a Successful Company’ is: Pursue the goal of Profit Maximization keeping in mind the shareholders interests. To be achieved by developing and rendering Quality Goods and Services at a Reasonable Price. By inculcating Value and Ethics within the structure Through Sound People Management principles devised and effectively implemented. Further organizing Learning Programs and instill concept of ‘Learning and Earning’ Develop/Construct Customer Satisfaction. Build-Build-Build ; Build vision based values, Build your staff, Build customer satisfaction ; and witness your organization being built in the market.

The researchers tried a clever tactic to overcome this problem. They created a number of recipes for common foods including muffins and pasta in which they could disguise placebo ingredients like bran and molasses to match the texture and color of the flax-laden foods. This way, they could randomize people into two groups and secretly introduce tablespoons of daily ground flaxseeds into the diets of half the participants to see if it made any difference. After six months, those who ate the placebo foods started out hypertensive and stayed hypertensive, despite the fact that many of them were on a variety of blood pressure pills. On average, they started the study at 155/81 and ended it at 158/81. What about the hypertensives who were unknowingly eating flaxseeds every day? Their blood pressure dropped from 158/82 down to 143/75. A seven-point drop in diastolic blood pressure may not sound like a lot, but that would be expected to result in 46 percent fewer strokes and 29 percent less heart disease over time.125 How does that result compare with taking drugs? The flaxseeds managed to drop subjects’ systolic and diastolic blood pressure by up to fifteen and seven points, respectively. Compare that result to the effect of powerful antihypertensive drugs, such as calcium-channel blockers (for example, Norvasc, Cardizem, Procardia), which have been found to reduce blood pressure by only eight and three points, respectively, or to ACE inhibitors (such as Vasotec, Lotensin, Zestril, Altace), which drop patients’ blood pressure by only five and two points, respectively.126 Ground flaxseeds may work two to three times better than these medicines, and they have only good side effects. In addition to their anticancer properties, flaxseeds have been demonstrated in clinical studies to help control cholesterol, triglyceride, and blood sugar levels; reduce inflammation, and successfully treat constipation.127 Hibiscus Tea for Hypertension Hibiscus tea, derived from the flower of the same name, is also known as roselle, sorrel, jamaica, or sour tea. With

All the recent marketing successes have been PR successes, not advertising successes. To name a few: Starbucks, The Body Shop, Amazon.com, Yahoo!, eBay, Palm, Google, Linus, PlayStation, Harry Potter, Botox, Red Bull, Microsoft, Intel, and BlackBerry. A closer look at the history of most major brands shows this to be true. As a matter of fact, an astonishing number of well-known brands have been built with virtually no advertising at all. Anita Roddick built The Body Shop into a worldwide brand without any advertising. Instead she traveled the world looking for ingredients for her natural cosmetics, a quest that resulted in endless publicity. Until recently Starbucks didn’t spend a hill of beans on advertising either. In its first ten years, the company spent less that $10 million (total) on advertising in the United States, a trivial amount for a brand that delivers annual sales of $1.3 billion today. Wal-Mart became the world’s largest retailer, ringing up sales approaching $200 billion, with little advertising. Sam’s Club, a Wal-Mart sibling, averages $56 million per store with almost no advertising. In the pharmaceutical field, Viagra, Prozac, and Vioxx became worldwide brands with almost no advertising. In the toy field, Beanie Babies, Tickle Me Elmo, and Pokémon became highly successful brands with almost no advertising. In the high-technology field, Oracle, Cisco, and SAP became multibillion-dollar companies (and multibillion-dollar brands) with almost no advertising.

There are a dozen factors that make Japanese food so special- ingredient obsession, technical precision, thousands of years of meticulous refinement- but chief among them is one simple concept: specialization. In the Western world, where miso-braised short ribs share menu space with white truffle ceviche, restaurants cast massive nets to try to catch as many fish as possible, but in Japan, the secret to success is choosing one thing and doing it fucking well. Forever. There are people who dedicate their entire lives to grilling beef intestines, slicing blowfish, kneading buckwheat into tangles of chewy noodles- microdisciplines with infinite room for improvement. The concept of shokunin, an artisan deeply and singularly dedicated to his or her craft, is at the core of Japanese culture.

I’ve written about the giving of trust as though it were a simple formula for building loyalty. But it isn’t simple at all. The talent that is an essential ingredient of leadership tells the leader whom to trust and how much to trust and when to trust. The rule is (as with children) that trust be given slightly in advance of demonstrated trustworthiness. But not too much in advance. You have to have an unerring sense of how much the person is ready for. Setting people up for failure doesn’t make them loyal to you; you have to set them up for success. Each time you give trust in advance of demonstrated performance, you flirt with danger. If you’re risk-averse, you won’t do it. And that’s a shame, because the most effective way to gain the trust and loyalty of those beneath you is to give the same in equal measure.

The Portal Potion Success! After weeks and weeks of trying, I’ve finally discovered the correct ingredients for the potion I’d hoped to create for my son! With just a few drops, the potion turns any written work into a portal to the world it describes. Even with my ability to create portals to and from the Otherworld, I never thought it would be possible to create a substance that allowed me passage to any world I wished. My son will get to see the places and meet the characters he’s spent his whole childhood dreaming about! And best of all, I’ll get to watch his happiness soar as it happens! The ingredients are much simpler than I imagined, but difficult to obtain. Their purposes are more metaphysical than practical, so it took some imagination to get the concoction right. The first requirement is a branch from the oldest tree in the woods. To bring the pages to life, I figured the potion would need the very thing that brought the paper to life in the first place. And what else has more life than an ancient tree? The second ingredient is a feather from the finest pheasant in the sky. This will guarantee your potion has no limits, like a bird in flight. It will ensure you can travel to lands far and wide, beyond your imagination. The third component is a liquefied lock and key that belonged to a true love. Just as this person unlocked your heart to a life of love, it will open the door of the literary dimensions your heart desires to experience. The fourth ingredient is two weeks of moonlight. Just as the moon causes waves in the ocean, the moonlight will stir your potion to life. Last, but most important, give the potion a spark of magic to activate all the ingredients. Send it a beam of joy straight from your heart. The potion does not work on any biographies or history books, but purely on works that have been imagined. Now, I must warn about the dangers of entering a fictional world: 1. Time only exists as long as the story continues. Be sure to leave the book before the story ends, or you may disappear as the story concludes. 2. Each world is made of only what the author describes. Do not expect the characters to have any knowledge of our world or the Otherworld. 3. Beware of the story’s villains. Unlike people in our world or the Otherworld, most literary villains are created to be heartless and stripped of all morals, so do not expect any mercy should you cross paths with one. 4. The book you choose to enter will act as your entrance and exit. Be certain nothing happens to it; it is your only way out. The

The three main mediaeval points of view regarding universals are designated by historians as realism, conceptualism, and nominalism. Essentially these same three doctrines reappear in twentieth-century surveys of the philosophy of mathematics under the new names logicism, intuitionism, and formalism. Realism, as the word is used in connection with the mediaeval controversy over universals, is the Platonic doctrine that universals or abstract entities have being independently of the mind; the mind may discover them but cannot create them. Logicism, represented by Frege, Russell, Whitehead, Church, and Carnap, condones the use of bound variables to refer to abstract entities known and unknown, specifiable and unspecifiable, indiscriminately. Conceptualism holds that there are universals but they are mind-made. Intuitionism, espoused in modern times in one form or another by Poincaré, Brouwer, Weyl, and others, countenances the use of bound variables to refer to abstract entities only when those entities are capable of being cooked up individually from ingredients specified in advance. As Fraenkel has put it, logicism holds that classes are discovered while intuitionism holds that they are invented—a fair statement indeed of the old opposition between realism and conceptualism. This opposition is no mere quibble; it makes an essential difference in the amount of classical mathematics to which one is willing to subscribe. Logicists, or realists, are able on their assumptions to get Cantor’s ascending orders of infinity; intuitionists are compelled to stop with the lowest order of infinity, and, as an indirect consequence, to abandon even some of the classical laws of real numbers. The modern controversy between logicism and intuitionism arose, in fact, from disagreements over infinity. Formalism, associated with the name of Hilbert, echoes intuitionism in deploring the logicist’s unbridled recourse to universals. But formalism also finds intuitionism unsatisfactory. This could happen for either of two opposite reasons. The formalist might, like the logicist, object to the crippling of classical mathematics; or he might, like the nominalists of old, object to admitting abstract entities at all, even in the restrained sense of mind-made entities. The upshot is the same: the formalist keeps classical mathematics as a play of insignificant notations. This play of notations can still be of utility—whatever utility it has already shown itself to have as a crutch for physicists and technologists. But utility need not imply significance, in any literal linguistic sense. Nor need the marked success of mathematicians in spinning out theorems, and in finding objective bases for agreement with one another’s results, imply significance. For an adequate basis for agreement among mathematicians can be found simply in the rules which govern the manipulation of the notations—these syntactical rules being, unlike the notations themselves, quite significant and intelligible.

A specialist might work for years only on understanding a type of plastic composed of a particular small group of chemical elements. Generalists, meanwhile, might start in masking tape, which would lead to a surgical adhesives project, which spawned an idea for veterinary medicine. Their patents were spread across many classes. The polymaths had depth in a core area—so they had numerous patents in that area—but they were not as deep as the specialists. They also had breadth, even more than the generalists, having worked across dozens of technology classes. Repeatedly, they took expertise accrued in one domain and applied it in a completely new one, which meant they were constantly learning new technologies. Over the course of their careers, the polymaths’ breadth increased markedly as they learned about “the adjacent stuff,” while they actually lost a modicum of depth. They were the most likely to succeed in the company and to win the Carlton Award. At a company whose mission is to constantly push technological frontiers, world-leading technical specialization by itself was not the key ingredient to success.

Honorable, happy, and successful marriage is surely the principal goal of every normal person. Marriage is perhaps the most vital of all the decisions and has the most far-reaching effects, for it has to do not only with immediate happiness, but also with eternal joys. It affects not only the two people involved, but also their families and particularly their children and their children’s children down through the many generations. In selecting a companion for life and for eternity, certainly the most careful planning and thinking and praying and fasting should be done to be sure that of all the decisions, this one must not be wrong. In true marriage there must be a union of minds as well as of hearts. Emotions must not wholly determine decisions, but the mind and the heart, strengthened by fasting and prayer and serious consideration, will give one a maximum chance of marital happiness. It brings with it sacrifice, sharing, and a demand for great selflessness. . . . Some think of happiness as a glamorous life of ease, luxury, and constant thrills; but true marriage is based on a happiness which is more than that, one which comes from giving, serving, sharing, sacrificing, and selflessness. . . . One comes to realize very soon after marriage that the spouse has weaknesses not previously revealed or discovered. The virtues which were constantly magnified during courtship now grow relatively smaller, and the weaknesses which seemed so small and insignificant during courtship now grow to sizable proportions. The hour has come for understanding hearts, for self-appraisal, and for good common sense, reasoning, and planning. . . . “Soul mates” are fiction and an illusion; and while every young man and young woman will seek with all diligence and prayerfulness to find a mate with whom life can be most compatible and beautiful, yet it is certain that almost any good man and any good woman can have happiness and a successful marriage if both are willing to pay the price. There is a never-failing formula which will guarantee to every couple a happy and eternal marriage; but like all formulas, the principal ingredients must not be left out, reduced, or limited. The selection before courting and then the continued courting after the marriage process are equally important, but not more important than the marriage itself, the success of which depends upon the two individuals—not upon one, but upon two. . . . The formula is simple; the ingredients are few, though there are many amplifications of each. First, there must be the proper approach toward marriage, which contemplates the selection of a spouse who reaches as nearly as possible the pinnacle of perfection in all the matters which are of importance to the individuals. And then those two parties must come to the altar in the temple realizing that they must work hard toward this successful joint living. Second, there must be a great unselfishness, forgetting self and directing all of the family life and all pertaining thereunto to the good of the family, subjugating self. Third, there must be continued courting and expressions of affection, kindness, and consideration to keep love alive and growing. Fourth, there must be a complete living of the commandments of the Lord as defined in the gospel of Jesus Christ. . . . Two individuals approaching the marriage altar must realize that to attain the happy marriage which they hope for they must know that marriage is not a legal coverall, but it means sacrifice, sharing, and even a reduction of some personal liberties. It means long, hard economizing. It means children who bring with them financial burdens, service burdens, care and worry burdens; but also it means the deepest and sweetest emotions of all. . . . To be really happy in marriage, one must have a continued faithful observance of the commandments of the Lord. No one, single or married, was ever sublimely happy unless he was righteous.

In fact, the same basic ingredients can easily be found in numerous start-up clusters in the United States and around the world: Austin, Boston, New York, Seattle, Shanghai, Bangalore, Istanbul, Stockholm, Tel Aviv, and Dubai. To discover the secret to Silicon Valley’s success, you need to look beyond the standard origin story. When people think of Silicon Valley, the first things that spring to mind—after the HBO television show, of course—are the names of famous start-ups and their equally glamorized founders: Apple, Google, Facebook; Jobs/ Wozniak, Page/ Brin, Zuckerberg. The success narrative of these hallowed names has become so universally familiar that people from countries around the world can tell it just as well as Sand Hill Road venture capitalists. It goes something like this: A brilliant entrepreneur discovers an incredible opportunity. After dropping out of college, he or she gathers a small team who are happy to work for equity, sets up shop in a humble garage, plays foosball, raises money from sage venture capitalists, and proceeds to change the world—after which, of course, the founders and early employees live happily ever after, using the wealth they’ve amassed to fund both a new generation of entrepreneurs and a set of eponymous buildings for Stanford University’s Computer Science Department. It’s an exciting and inspiring story. We get the appeal. There’s only one problem. It’s incomplete and deceptive in several important ways. First, while “Silicon Valley” and “start-ups” are used almost synonymously these days, only a tiny fraction of the world’s start-ups actually originate in Silicon Valley, and this fraction has been getting smaller as start-up knowledge spreads around the globe. Thanks to the Internet, entrepreneurs everywhere have access to the same information. Moreover, as other markets have matured, smart founders from around the globe are electing to build companies in start-up hubs in their home countries rather than immigrating to Silicon Valley.

The goal was ambitious. Public interest was high. Experts were eager to contribute. Money was readily available. Armed with every ingredient for success, Samuel Pierpont Langley set out in the early 1900s to be the first man to pilot an airplane. Highly regarded, he was a senior officer at the Smithsonian Institution, a mathematics professor who had also worked at Harvard. His friends included some of the most powerful men in government and business, including Andrew Carnegie and Alexander Graham Bell. Langley was given a $50,000 grant from the War Department to fund his project, a tremendous amount of money for the time. He pulled together the best minds of the day, a veritable dream team of talent and know-how. Langley and his team used the finest materials, and the press followed him everywhere. People all over the country were riveted to the story, waiting to read that he had achieved his goal. With the team he had gathered and ample resources, his success was guaranteed. Or was it? A few hundred miles away, Wilbur and Orville Wright were working on their own flying machine. Their passion to fly was so intense that it inspired the enthusiasm and commitment of a dedicated group in their hometown of Dayton, Ohio. There was no funding for their venture. No government grants. No high-level connections. Not a single person on the team had an advanced degree or even a college education, not even Wilbur or Orville. But the team banded together in a humble bicycle shop and made their vision real. On December 17, 1903, a small group witnessed a man take flight for the first time in history. How did the Wright brothers succeed where a better-equipped, better-funded and better-educated team could not? It wasn’t luck. Both the Wright brothers and Langley were highly motivated. Both had a strong work ethic. Both had keen scientific minds. They were pursuing exactly the same goal, but only the Wright brothers were able to inspire those around them and truly lead their team to develop a technology that would change the world. Only the Wright brothers started with Why. 2.