Information Is Key Quotes

The key element of social control is the strategy of distraction that is to divert public attention from important issues and changes decided by political and economic elites, through the technique of flood or flooding continuous distractions and insignificant information.

The key then to attaining this higher level of intelligence is to make our years of study qualitatively rich. We don't simply absorb information - we internalize it and make it our own by finding some way to put this knowledge to practical use.

If you can develop this ability to see what you look at, to understand its meaning, to readjust your knowledge to this new information, you can continue to learn and to grow as long as you live and you’ll have a wonderful time doing it.

...Cromwell informed me I’d only have the keys to my car once I’d earned his trust back. His trust? Like I was the creeptastic person who whipped kids off the street and collected them like figurines?

Things get done only if the data we gather can inform and inspire those in a position to make difference.

As a business owner, you should be looking at data as a key resource to help you make more informed decisions that ultimately allow you to grow revenues and maximize profits.

Our beliefs do not sit passively in our brains waiting to be confirmed or contradicted by incoming information. Instead, they play a key role in shaping how we see the world.

Knowledge is Power, Power provides Information; Information leads to Education, Education breeds Wisdom; Wisdom is Liberation. People are not liberated because of lack of knowledge.

(a quote from a survivor) Information was key. Once you begin waking up to what has been happening around you the whole time you can begin stopping the cycle which angers the Narcissist to an interesting boiling point

Rife's key realization was that there's no difference between modern culture and Sumerian. We have a huge workforce that is illiterate or alliterate and relies on TV-which is sort of an oral tradition. And we have a small, extremely literate power elite-the people who go into the Meatverse, basically-who understand that information is power, and who control society because they have this semimystical ability to speak magic computer languages.

So what do you do when you are stuck? The first thing I do when I am stuck is pray. But I’m not talking about a quick, Help me Lord, Sunday’s a comin’ prayer. When I get stuck I get up from my desk to head for my closet. Literally. If I‘m at the office I go over to a corner that I have deemed my closet away from home. I get on my knees and remind God that this was not my idea, it was His… None of this is new information to God… Then I ask God to show me if there is something He wants to say to prepare me for what He wants me to communicate to our congregation. I surrender my ideas, my outline and my topic. Then I just stay in that quiet place until God quiets my heart… Many times I will have a breakthrough thought or idea that brings clarity to my message. . . Like you, I am simply a mouthpiece. Getting stuck is one way God keeps me ever conscious of that fact.

No, I never expect people to be idiots,” George said. “I do expect them to lack some of the necessary information, because experience has demonstrated to me that assuming someone in a key position knows everything you do leads to disaster.

As opposition leader, [Stephen Harper] wrote in the Montreal Gazette in the year before he came to power: 'Information is the lifeblood of a democracy. Without adequate access to key information about government policies and programs, citizens and parliamentarians cannot make informed decisions and incompetent or corrupt governments can be hidden under a cloak of secrecy.' When he became prime minister, his attitude appeared to undergo a shift of considerable proportions. It often took the Conservatives twice as long as previous governments to handle access requests. Sometimes it took six months to a year.

Unless we filter all of our contemplation of the Hebrew and Christian scriptures through the person of Christ, the words are impenetrable. And as our first week’s study informed us, the person of Jesus is love. We will revisit this truth throughout the entirety of this book, because it is the key to every argument you face about LGBTQ+ issues.

Other things being equal, the more widely dispersed key technologies are, the more widely dispersed power will be, and the smaller the optimum scale of government.

The key to a successful education is not remembering the sequence of battles in World War I or getting an A on the geometry test. A robust education is the ability to make meaningful use of any and all information.

Information is key at these things: no one wants to be caught holding social stock that’s about to crash.

the key to improved mental performance of almost any sort is the development of mental structures that make it possible to avoid the limitations of short-term memory and deal effectively with large amounts of information at once.

We planned our lives without a lot of information, making key life decisions more grounded in traditions, but are now in a world that’s inundated with information and, therefore, surrounded by opportunities that didn’t exist when we were planning our dreams.

The reason some people see the world so differently from others is that the human brain doesn’t just take a picture of the external world like a camera; it is constantly interpreting and processing the information it receives.

Good listeners are no less rare or important than good communicators. Here, too, an unusual degree of confidence is the key—a capacity not to be thrown off course by, or buckle under the weight of, information that may deeply challenge certain settled assumptions. Good listeners are unfussy about the chaos which others may for a time create in their minds; they’ve been there before and know that everything can eventually be set back in its place. The

And the City, in its own way, gets down for you, cooperates, smoothing its sidewalks, correcting its curbstones, offering you melons and green apples on the corner. Racks of yellow head scarves; strings of Egyptian beads. Kansas fried chicken and something with raisins call attention to an open window where the aroma seems to lurk. And if that's not enough, doors to speakeasies stand ajar and in that cool dark place a clarinet coughs and clears its throat waiting for the woman to decide on the key. She makes up her mind and as you pass by informs your back that she is daddy's little angel child. The City is smart at this: smelling and good and looking raunchy; sending secret messages disguised as public signs: this way, open here, danger to let colored only single men on sale woman wanted private room stop dog on premises absolutely no money down fresh chicken free delivery fast. And good at opening locks, dimming stairways. Covering your moans with its own.

The one who gives the market the most and best information will always slaughter the one who just wants to sell products or services.

Insofar as explanation fails to account for some salient fact, it is incomplete and its parsimony can no longer rightly be regarded as an asset. Indeed, the key failing of materialism, as we shall see, is that its parsimony is purchased at the cost of misrepresenting reality.

I am not suggesting that everything bad that happens to us is sent directly by a knowing hand—cooked up specially for our personal development. Nor do I mean that by using the stuff of life as grist for the mill you will learn what you need to learn and move on into a problem-free world. And I also don’t recommend courting drama and disaster so that you can be broken open to the truth. A catastrophe is not a sign that God has singled you out for greatness. What I do mean is that you can use anything—everything—as a wake-up call; you can find a treasure trove of information about yourself and the world in the big trials and the little annoyances of daily life. If you turn around and face yourself in times of loss and pain, you will be given the key to a more truthful—and therefore a more joyful—life.

The Crystal Wind is the storm, and the storm is data, and the data is life. You have been slaves, denied the storm, denied the freedom of your data. That is now ended; the whirlwind is upon you . . . . . . Whether you like it or not.

Soviet authorities had long feared copiers. At its most basic, the machine helped spread information, and strict control of information was central to the Communist Party’s grip on power. In most offices, photocopy machines were kept under lock and key.

Time if the inner form of animal sense that animates events-the still frames-of the spatial world. The mind animates the world like the motor and gears of a projector. Each weaves a series of still pictures-a series of spatial states-into an order, into the 'current' of life. Motion is created in our minds by running "film cells" together. Remember that everything you perceive-even this page-is actively, repeatedly, being constructed inside your head. It's happening to you right now. Your eyes cannot see through the wall of the cranium; all experience including visual experience is an organized whirl of information in your brain. If your mind could stop its "motor" for a moment, you'd get a freeze frame, just as the movie projector isolated the arrow in one position with no momentum. In fact, time can be defined as the inner summation of spatial states.

Remember the 80/20 Rule and know what the key 20 percent is. The 80/20 Rule states that you get 80 percent of the value out of something from 20 percent of the information or effort. (It’s also true that you’re likely to exert 80 percent of your effort getting the final 20 percent of value.) Understanding this rule saves you from getting bogged down in unnecessary detail once you’ve gotten most of the learning you need to make a good decision.

She stared at him for a long while, not speaking, not moving. Finally she said, "You want the truth, I'll tell you. But the information will cost you. We' Il trade. A question for a question." "Done. What do you have that Cronus wants?" "I have a...a...damn it, Lucien. I have a key, okay. Happy now?" "Yes. There. We have both now answered one question." "We both have no— Damn you! I did ask a question, didn't I? Happy now? Score one for you.

A wealth of information creates a poverty of attention. —HERBERT SIMON

the key to negotiation is transparency: getting and sharing the right information.

I am Mrs. Poulteney. I have come to take up residence. Kindly inform your Master." "His Infinitude has been informed of your decease, ma'am. His angels have already sung a Jubilate in celebration of the event." "That is most proper and kind of Him." And the worthy lady, pluming and swelling, made to sweep into the imposing white hall she saw beyond the butler's head. But the man did not move aside. Instead, he rather impertinently jangled some keys he chanced to have in his hand. "My man! Make way. I am she. Mrs. Poulteney of Lyme Regis." "Formerly of Lyme Regis, ma'am. And now of a much more tropical abode." With that, the brutal flunkey slammed the door in her face.

The key to making a good forecast, as we observed in chapter 2, is not in limiting yourself to quantitative information. Rather, it’s having a good process for weighing the information appropriately.

you should never underestimate the power of keeping your mind open to new information. If you're always receptive, you could gain just that piece of the puzzle you need, when you're least expecting it.

Python is much more like a dog, loving you unconditionally, having a few key words that it understands, looking you with a sweet look on its face (>>>), and waiting for you to say something it understands.

I would take in vast amounts of technical information that my brain somehow put together into bursts of insight that felt more like music or wind than mathematical combinations. Increasingly, I had the sense that the key to these leaps was interconnectedness—some part of my being was harmonizing all my relevant knowledge, making it gel into one potent eruption, and suddenly the enigmatic was crystal-clear. But what was really happening?

Education is the key to Afghanistan's successful future, Fawad, because it fights ignorance and intolerance and brings the blessing of opportunity. When a man has knowledge he has power- the power to make informed decisions; the power to distinguish truth from lies; and the power to shape his own destiny in accordance with God's wills. He is stronger than the ignorant man, who can do nothing but blindly accept the supposed learning of another.

Just as creativity enables us to envision novel solutions to tough problems, it can also enable us to develop original paths around rules, all the while allowing us to reinterpret information in a self-serving way. Putting our creative minds to work can help us come up with a narrative that lets us have our cake and eat it too, and create stories in which we’re always the hero, never the villain. If the key to our dishonesty is our ability to think of ourselves as honest and moral people while at the same time benefitting from cheating, creativity can help us tell better stories—stories that allow us to be even more dishonest but still think of ourselves as wonderfully honest people.

I have a foreboding of an America in my children’s or grandchildren’s time—when the United States is a service and information economy; when nearly all the key manufacturing industries have slipped away to other countries; when awesome technological powers are in the hands of a very few, and no one representing the public interest can even grasp the issues; when the people have lost the ability to set their own agendas or knowledgeably question those in authority; when, clutching our crystals and nervously consulting our horoscopes, our critical faculties in decline, unable to distinguish between what feels good and what’s true, we slide, almost without noticing, back into superstition and darkness.

The way you carry yourself is a source of personal power—the kind of power that is the key to presence. It’s the key that allows you to unlock yourself—your abilities, your creativity, your courage, and even your generosity. It doesn’t give you skills or talents you don’t have; it helps you to share the ones you do have. It doesn’t make you smarter or better informed; it makes you more resilient and open. It doesn’t change who you are; it allows you to be who you are.

You do not respond to your critic’s statements of wrongdoing with denial, defensiveness, or countermanipulation with criticisms of your own. Instead, you break the manipulative cycle by actively prompting further criticism about yourself or by prompting more information about statements of “wrongdoing” from the critical person in an unemotional, low-key manner.

The part she hated most in mystery novels was where someone had a key piece of information but didn’t tell anyone. That was always the precise moment that got conked on the head and thrown into a ditch. Obviously she had to tell someone, and quickly.

I could tell he wanted the best for me. Of course, he assumed that would be getting out. Everyone always thought that, not of what we had to go back to, at home. Maybe our parents had thrown away our mattresses. Maybe they'd told our siblings we'd been run over by trains, to make our absence fonder. Not everyone had a parent. It could be that nothing was waiting for us. Our keys would no longer fit the locks. We'd resort to ringing the bell, saying we've come home, can't we come in? The eye in the peephole would show itself, and that eye could belong to a stranger, as our family had moved halfway across the country and never informed us. Or that eye could belong to the woman who carried us for nine months, who labored for fourteen hours, who was sliced open with a C-section to give us life, and now wished she never did. The juvenile correctional system could let us out into the world, but it could not control who would be out there, willing to claim us.

When the Japanese invaded, informers said mother was an important member of the resistance. She was taken in, badly tortured and never confessed. Her life was spared because the Japanese interrogators could not believe a woman could have held such a key role. When her children were grown-up, mother would tell us, ‘It’s not as bad as it sounds. The first time, you’re scared you’ll give away your friends. But there comes a point when you pass out. Once that happens, you cannot feel pain anymore. Once you have learnt that, you can beat your torturers.

This story is one for which some people will have to suspend their belief. If it wasn't me and this wasn't happening to me, I would be one of those people. Many won't struggle to believe it, though, for their minds have been opened; unlocked by whatever kind of key causes people to believe. Those people are either born that way or, as babies, when their minds are like little buds, they are nurtured until their petals slowly open and prepare for the very nature of life to feed them. As the rain falls and the sun shines, they grow, grow, grow; minds so open, they go through life aware and accepting, seeing light where there is dark, seeing possibility in dead ends, tasting victory as others spit out failure, questioning when others accept. Just a little less jaded, a little less cynical. A little less likely to throw in the towel. Some peoples' minds open later in life, through tragedy or triumph. Either thing acting as the key to unlatch and lift the lid on that know-it-all box, to accept the unknown, to say goodbye to pragmatism and straight lines. But then there are those whose minds are merely a bouquet of stalks, which bud as they learn new information - a new bud for a new fact - but yet they never open, never flourish. They are the people of capital letters and full stops, but never of question marks and ellipses...

There are also three key experiences that consistently reveal a positive relationship with CQ: cross-cultural experience, educational level, and working in multicultural teams. These experiences informed several of the best practices suggested throughout the book for enhancing cultural intelligence. Cross-cultural

Bullshit involves language, statistical figures, data graphics, and other forms of presentation intended to persuade or impress an audience by distracting, overwhelming, or intimidating them with a blatant disregard for truth, logical coherence, or what information is actually being conveyed. The key elements of this definition are that bullshit bears no allegiance to conveying the truth, and that the bullshitter attempts to conceal this fact behind some type of rhetorical veil. Sigmund Freud illustrated the concept about as well as one could imagine in a letter he wrote his fiancée, Martha Bernays, in 1884: So I gave my lecture yesterday.

Like casinos, large corporate entities have studied the numbers and the ways in which people respond to them. These are not con tricks - they're not even necessarily against our direct interests, although sometimes they can be - but they are hacks for the human mind, ways of manipulating us into particular decisions we otherwise might not make. They are also, in a way, deliberate underminings of the core principle of the free market, which derives its legitimacy from the idea that informed self-interest on aggregate sets appropriate prices for items. The key word is 'informed'; the point of behavioural economics - or rather, of its somewhat buccaneering corporate applications - is to skew our perception of the purchase to the advantage of the company. The overall consequence of that is to tilt the construction of our society away from what it should be if we were making the rational decisions classical economics imagines we would, and towards something else.

Our problem in evangelism is not that we don’t have enough information—it is that we don’t know how to be ourselves. We forget we are called to be witnesses to what we have seen and know, not to what we don’t know. The key on our part is authenticity and obedience, not a doctorate in theology. We haven’t grasped that it really is OK for us to be who we are when we are with seekers, even if we don’t have all the answers to their questions or if our knowledge of Scripture is limited.

Aware of it or not, each of us is involved in the grand enterprise of evolution. The new information being generated in each of our lives contributes inevitably to the ever-increasing complexity and richness of the universe. Our key choice is whether to become aware of and take responsibility for the power of our intentionality.

I’ve got to work out the rule. If I can find that out, and if it adds even one jot of information to whatever else has been discovered about mental retardation and the possibility of helping others like myself, I will be satisfied. Whatever happens to me, I will have lived a thousand normal lives by what I might add to others not yet born.

As a result, we receive panicked calls from police chiefs, government ministers, members of the aristocracy, military officers, councillors, intelligence agents, churchmen, surgeons, diplomats, hospital administrators, etc. We also have people placed in key organizations who keep us abreast of significant developments. Still, despite all these connections, we maintain our secrecy. Our name does not appear on any piece of paper outside of our organization. In fact, very few on the outside know that we exist. People are given a phone number to call, and information comes to us through twisty channels. Our computer network is not connected to any external system. If you try to track us down, you will not find us, but we will find you.

Science is more than a body of knowledge; it is a way of thinking. I have a foreboding of an America in my children’s or grandchildren’s time—when the United States is a service and information economy; when nearly all the key manufacturing industries have slipped away to other countries; when awesome technological powers are in the hands of a very few, and no one representing the public interest can even grasp the issues; when the people have lost the ability to set their own agendas or knowledgeably question those in authority; when, clutching our crystals and nervously consulting our horoscopes, our critical faculties in decline, unable to distinguish between what feels good and what’s true, we slide, almost without noticing, back into superstition and darkness.

Interpreters package and then sell, rent, or impose upon us artificially flavored illusions of truth, salvation, enlightenment, and happiness that are built upon their goals. That twisted information and those errant goals and are often very different from those of the original teachers that these interpreters are borrowing moral authority from. Following our own inner guidance would yield better results than following the village idiot. Neither Buddha nor Jesus was waiting for a Buddha or a Jesus to come solve their personal problems or those of humanity. The key to whatever we need is within us. The job of uncovering it is ours to do.

We no longer live in a mass-media world with a few centralized choke points with just a few editors in charge, operated by commercial entities and governments. There is a new, radically different mode of information and attention flow: the chaotic world of the digitally networked public sphere (or spheres) where ordinary citizens or activists can generate ideas, document and spread news of events, and respond to mass media. This new sphere, too, has choke points and centralization, but different ones than the past. The networked public sphere has emerged so forcefully and so rapidly that it is easy to forget how new it is. Facebook was started in 2004 and Twitter in 2006. The first iPhone, ushering in the era of the smart, networked phone, was introduced in 2007. The wide extent of digital connectivity might blind us to the power of this transformation. It should not. These dynamics are significant social mechanisms, especially for social movements, since they change the operation of a key resource: attention… Attention is oxygen for movements. Without it, they cannot catch fire.

I caution against communication because once language exist only to convey information, it is dying. In news articles the relation of the words to the subject is a strong one. The relation of the words to the writer is weak. (Since the majority of your reading has been newspapers, you are used to seeing language function this way). When you write a poem these relations must reverse themselves: The relation of the word to the subject must weaken – the relation of the words to the writer (you) must take on strength. This is probably the hardest thing about writing poems In a poem you make something up, say for example a town, but an imagined town is at least as real as an actual town. If it isn’t you may be in the wrong business. Our triggering subjects, like our words, come from obsessions we must submit to, whatever the social cost. It can be hard. It can be worse 40 years from now if you feel you could have done it and didn’t. RICHARD HUGO Public versus private poets: With public poets the intellectual and emotional contents of the words are the same for the reader as for the writer. With the private poet, the words, at least certain key words, mean something to the poet they don’t mean to the reader. A sensitive reader perceives this relation of poet to word and in a way that relation – the strange way the poet emotionally possesses his vocabulary – is one of the mysteries and preservative forces of the art. If you are a private poet, then your vocabulary is limited by your obsessions. In fact, most poets write the same poem over and over. (Wallace Stevens was honest enough not to try to hide it. Frost’s statement that he tried to make every poem as different as possible from the last one is a way of saying that he knew it couldn’t be).

Boehme makes such leaps, such contradictions, such confusions of thought. It is as though he wishes to vault directly into heaven upon the strength of his logic, but his logic is deeply impaired." She reached across the table for a book and flung it open. "In this chapter here, for instance, he is trying to find keys to God's secrets hidden inside the plants of the Bible- but what are we to make of it, when his information is simply incorrect? He spends a full chapter interpreting 'the lilies of the field' as mentioned in the book of Matthew, dissecting every letter of the word 'lilies,' looking for revelation within the syllables... but Ambrose, 'the lilies of the field' itself is a mistranslation. It would not have 'been' lilies that Christ discussed in his Sermon on the Mount. There are only two varieties of lily native to Palestine, and both are exceedingly rare. They would not have flowered in such abundance as to have ever filled a meadow. They would not have been familiar enough to the common man. Christ, tailoring his lesson to the widest possible audience, would more likely have referred to a ubiquitous flower, in order that his listeners would comprehend his metaphor. For that reason, it is exceedingly probable that Christ was talking about the anemones of the field- probably 'Anemone coronaria'- though we cannot be certain...

The release of dopamine is a form of information, a message that tells the organism “Do that again.” Dopamine produces the sensation of pleasure that accompanies mastering a task or accomplishing a goal, which makes the organism want to repeat the behavior, whether it is pressing a bar, pecking a key, or pulling a slot machine lever. You get a hit (a reinforcement) and your brain gets a hit of dopamine. Behavior—Reinforcement—Behavior. Repeat sequence.

Fear My dictionary informs me that the word “fear” comes from the Old English word faer, which is related to the word faerie and means to cast enchantments. Faerie, or fairy, has roots in the word fae or fay, meaning of the Fates, or fate, which in turn is linked to faith, derived from the Latin word meaning to trust… He appeared, when I fist sumoned him, tall and stooped, big, hooded, and draped in mists and swathes of gray, from pale to almost black. There was a line between him and me. He walked over the line and stood just behind my left shoulder. He’s there now. He stoops and whispers in my ear, “Watch out!” “Don’t trust what you’re hearing,” “Slow down the car down,” “Trust the omens!” He is Fear. He warns me of probable danger, and I listen to him because he is always correct. Fear is your ally! It is your instinct to survive. Worry is a useless thing, it achieves nothing. Resolution is the key to success.

Popper’s falsificationism is intimately connected to the notion of an open society. An open society is one in which no permanent truth is held to exist; this would allow counter-ideas to emerge. Karl Popper shared ideas with his friend, the low-key economist von Hayek, who endorsed capitalism as a state in which prices can disseminate information that bureaucratic socialism would choke. Both notions of falsificationism and open society are, counterintuitively, connected to those of a rigorous method for handling randomness in my day job as a trader. Clearly, an open mind is a necessity when dealing with randomness. Popper believed that any idea of Utopia is necessarily closed owing to the fact that it chokes its own refutations.

Only worry about what you absolutely know about,' Mr. Worthington said to me, putting my mind back where it belonged. 'That's the key. Worrying about anything else is just a waste of time and emotion. I know that seems obvious but honestly, the more information you have, the less your imagination can run away with you so the secret is to find out as much as you can about what your particular problem is....and you'll be amazed at how this simplifies things. You no longer have to worry about the what ifs.

Deep thinking and learning is also taxing on our energy stores, and so we require simplification and reinforcement. Our minds, through repetition or emotion, learn things and then, having committed them to memory, rely on this information and often never question it again; we put our energy into other things we deem more important. Like building a structure with a strong base, we make our mental models the foundation for adding newer information. We notice things that match our view and we dismiss things that do not. As we build our narrow knowledge on top of that foundation, we might not even realize when the foundation itself is weak. And so, as we go on with our lives, filtering a massive amount of information, we can easily become blind to important information, caught in our own bubbles, disregarding some information or alternative views, even when it might be helpful to us. Our decisions are shaped by what we regard as the facts, and if new information emerges that belies what we believe, it often hardens us to our original view.

The Government set the stage economically by informing everyone that we were in a depression period, with very pointed allusions to the 1930s. The period just prior to our last 'good' war. ... Boiled down, our objective was to make killing and military life seem like adventurous fun, so for our inspiration we went back to the Thirties as well. It was pure serendipity. Inside one of the Scripter offices there was an old copy of Doc Smith's first LENSMAN space opera. It turned out that audiences in the 1970s were more receptive to the sort of things they scoffed at as juvenilia in the 1930s. Our drugs conditioned them to repeat viewings, simultaneously serving the ends of profit and positive reinforcement. The movie we came up with stroked all the correct psychological triggers. The fact that it grossed more money than any film in history at the time proved how on target our approach was.' 'Oh my God... said Jonathan, his mouth stalling the open position. 'Six months afterward we ripped ourselves off and got secondary reinforcement onto television. We pulled a 40 share. The year after that we phased in the video games, experimenting with non-narcotic hypnosis, using electrical pulses, body capacitance, and keying the pleasure centers of the brain with low voltage shocks. Jesus, Jonathan, can you *see* what we've accomplished? In something under half a decade we've programmed an entire generation of warm bodies to go to war for us and love it. They buy what we tell them to buy. Music, movies, whole lifestyles. And they hate who we tell them to. ... It's simple to make our audiences slaver for blood; that past hasn't changed since the days of the Colosseum. We've conditioned a whole population to live on the rim of Apocalypse and love it. They want to kill the enemy, tear his heart out, go to war so their gas bills will go down! They're all primed for just that sort of denouemment, ti satisfy their need for linear storytelling in the fictions that have become their lives! The system perpetuates itself. Our own guinea pigs pay us money to keep the mechanisms grinding away. If you don't believe that, just check out last year's big hit movies... then try to tell me the target demographic audience isn't waiting for marching orders. ("Incident On A Rainy Night In Beverly Hills")

What is a price? It is a proposed point of agreement between a buyer and seller. The proposal is the key. It is not a marching order. Past prices represent deals done in history. Current prices represent possible deals in the future. Prices embed vast information about perceived realities: resource availability, consumer demand, cultural biases and habits, speculations about the future. The price is also an amazing tool. It provides an objective basis for accounting and the assessment of profit and loss. Without prices, real prices rooted in real market experience, we’d been lost.

The famous axiom "Show, don't tell" is the key. Never force words into a character's mouth to tell the audience about world, history, or person. Rather, show us honest, natural scenes in which human beings talk and behave in honest, natural ways...yet at the same time indirectly pass along the necessary facts. In other words, dramatize exposition. Dramatized exposition serves two ends: Its primary purpose is to further the immediate conflict. Its secondary purpose is to convey information. The anxious novice reverses that order, putting expositional duty ahead of dramatic necessity.

In the name of speed, Morse and Vail had realized that they could save strokes by reserving the shorter sequences of dots and dashes for the most common letters. But which letters would be used most often? Little was known about the alphabet’s statistics. In search of data on the letters’ relative frequencies, Vail was inspired to visit the local newspaper office in Morristown, New Jersey, and look over the type cases. He found a stock of twelve thousand E’s, nine thousand T’s, and only two hundred Z’s. He and Morse rearranged the alphabet accordingly. They had originally used dash-dash-dot to represent T, the second most common letter; now they promoted T to a single dash, thus saving telegraph operators uncountable billions of key taps in the world to come. Long afterward, information theorists calculated that they had come within 15 percent of an optimal arrangement for telegraphing English text.

It's not always a question of you changing your mind. I think very often your mind changes you. You suddenly realise that without having intended to think something, or while intending to think something, you can't quite do it anymore. It doesn't mean the same thing it used to. And you wonder why. And if you want to take an honest exploration of why that is, it may lead you in some alarming but fruitful directions. That's actually why I called this book Hitch-22, because it's a minor-key echo of the great Joe Heller paradox; but in a lifetime that's had quite a lot of commitment in it, and allegiance, I've now reached a point where I'm mainly associated with a group of people who I suppose could be described as adamant for skepticism, or resolve for uncertainty. And this pits us against the people who are completely sure they have all the answers - or modern totalitarians. The ones who have all the information they need, and who indeed have the truth as it's been revealed to them - they're already qualified to tell us what to do. Opposition to that lot is the cause of my life, always has been, in a way, and opposition to all forms of totalitarianism, not just as a system of thought but in the mind.

Watch movies. Read screenplays. Let them be your guide. […] Yes, McKee has been able to break down how the popular screenplay has worked. He has identified key qualities that many commercially successful screenplays share, he has codified a language that has been adopted by creative executives in both film and television. So there might be something of tangible value to be gained by interacting with his material, either in book form or at one of the seminars. But for someone who wants to be an artist, a creator, an architect of an original vision, the best book to read on screenwriting is no book on screenwriting. The best seminar is no seminar at all. To me, the writer wants to get as many outside voices OUT of his/her head as possible. Experts win by getting us to be dependent on their view of the world. They win when they get to frame the discussion, when they get to tell you there’s a right way and a wrong way to think about the game, whatever the game is. Because that makes you dependent on them. If they have the secret rules, then you need them if you want to get ahead. The truth is, you don’t. If you love and want to make movies about issues of social import, get your hands on Paddy Chayefsky’s screenplay for Network. Read it. Then watch the movie. Then read it again. If you love and want to make big blockbusters that also have great artistic merit, do the same thing with Lawrence Kasdan’s Raiders Of The Lost Ark screenplay and the movie made from it. Think about how the screenplays made you feel. And how the movies built from these screenplays did or didn’t hit you the same way. […] This sounds basic, right? That’s because it is basic. And it’s true. All the information you need is the movies and screenplays you love. And in the books you’ve read and the relationships you’ve had and your ability to use those things.

Pay attention to everything the dying person says. You might want to keep pens and a spiral notebook beside the bed so that anyone can jot down notes about gestures, conversations, or anything out of the ordinary said by the dying person. Talk with one another about these comments and gestures. • Remember that there may be important messages in any communication, however vague or garbled. Not every statement made by a dying person has significance, but heed them all so as not to miss the ones that do. • Watch for key signs: a glassy-eyed look; the appearance of staring through you; distractedness or secretiveness; seemingly inappropriate smiles or gestures, such as pointing, reaching toward someone or something unseen, or waving when no one is there; efforts to pick at the covers or get out of bed for no apparent reason; agitation or distress at your inability to comprehend something the dying person has tried to say. • Respond to anything you don’t understand with gentle inquiries. “Can you tell me what’s happening?” is sometimes a helpful way to initiate this kind of conversation. You might also try saying, “You seem different today. Can you tell me why?” • Pose questions in open-ended, encouraging terms. For example, if a dying person whose mother is long dead says, “My mother’s waiting for me,” turn that comment into a question: “Mother’s waiting for you?” or “I’m so glad she’s close to you. Can you tell me about it?” • Accept and validate what the dying person tells you. If he says, “I see a beautiful place!” say, “That’s wonderful! Can you tell me more about it?” or “I’m so pleased. I can see that it makes you happy,” or “I’m so glad you’re telling me this. I really want to understand what’s happening to you. Can you tell me more?” • Don’t argue or challenge. By saying something like “You couldn’t possibly have seen Mother, she’s been dead for ten years,” you could increase the dying person’s frustration and isolation, and run the risk of putting an end to further attempts at communicating. • Remember that a dying person may employ images from life experiences like work or hobbies. A pilot may talk about getting ready to go for a flight; carry the metaphor forward: “Do you know when it leaves?” or “Is there anyone on the plane you know?” or “Is there anything I can do to help you get ready for takeoff?” • Be honest about having trouble understanding. One way is to say, “I think you’re trying to tell me something important and I’m trying very hard, but I’m just not getting it. I’ll keep on trying. Please don’t give up on me.” • Don’t push. Let the dying control the breadth and depth of the conversation—they may not be able to put their experiences into words; insisting on more talk may frustrate or overwhelm them. • Avoid instilling a sense of failure in the dying person. If the information is garbled or the delivery impossibly vague, show that you appreciate the effort by saying, “I can see that this is hard for you; I appreciate your trying to share it with me,” or “I can see you’re getting tired/angry/frustrated. Would it be easier if we talked about this later?” or “Don’t worry. We’ll keep trying and maybe it will come.” • If you don’t know what to say, don’t say anything. Sometimes the best response is simply to touch the dying person’s hand, or smile and stroke his or her forehead. Touching gives the very important message “I’m with you.” Or you could say, “That’s interesting, let me think about it.” • Remember that sometimes the one dying picks an unlikely confidant. Dying people often try to communicate important information to someone who makes them feel safe—who won’t get upset or be taken aback by such confidences. If you’re an outsider chosen for this role, share the information as gently and completely as possible with the appropriate family members or friends. They may be more familiar with innuendos in a message because they know the person well.

Yes, it is true that one generally needs to speak to the members of the key audience for a product or service. But as we are not trying to plumb an individual psyche for psychological motivation, but are rather trying to elucidate the relevant symbolic cultural meanings and practices, information garnered from those who do not like something is also relevant to understanding the cultural picture. In fact, contestation between points of view and meanings is a crucial aspect of the social dynamic. These nodal points of disagreement and different points of view can be precisely the most intriguing domains of cultural movement and thus new opportunities.

By the time the human stuck his key in the lock of his third-floor apartment door and pushed it open, Dante was shoving him into the dark, tossing the guy across the spartan living room. “Motherfu—” Sullivan came up out of his crash on one knee, then froze, his face caught in a wedge of light from the bare bulb glowing in the hall outside. Something flashed in the human’s eyes, something beneath his immediate fear. Recognition, Dante thought, figuring he probably remembered them from the club the other night. But there was anger there too. Pure male animosity. Dante could smell it seeping out of the human’s pores. He slowly got to his feet. “What the fuck’s going on?” “How about you tell us,” Dante said, willing a lamp to come on as he strode farther into the place. Behind him, Chase closed and locked the door. “I’m pretty sure you can guess this isn’t a social call.” “What do you want?” “We’ll start with information. It’ll be up to you how we go about getting it.” “What kind of information?” His gaze swung anxiously between Dante and Chase. “I don’t know who you guys are, and I don’t have any idea what you’re talking abou—” “Now, see,” Dante said, cutting him off with a chuckle, “that kind of bullshit answer puts us off to a real bad start.” As the human’s right hand slid into the deep pocket of his down-filled vest, Dante smirked. “You wanna convince me you’re an idiot, go ahead and pull that gun out. Just so we’re clear, I really hope you do.” Ben Sullivan’s face blanched as white as his apartment’s unpainted walls. He pulled his hand back out, nice and slow. “How did you—” “You expecting somebody besides us tonight?

During our glorious year of 1974–5, while I was dithering over gravitational waves, and Stephen was leading our merged group in black hole research, Stephen himself had an insight even more radical than his discovery of Hawking radiation. He gave a compelling, almost airtight proof that, when a black hole forms and then subsequently evaporates away completely by emitting radiation, the information that went into the black hole cannot come back out. Information is inevitably lost. This is radical because the laws of quantum physics insist unequivocally that information can never get totally lost. So, if Stephen was right, black holes violate a most fundamental quantum mechanical law. How could this be? The black hole’s evaporation is governed by the combined laws of quantum mechanics and general relativity—the ill-understood laws of quantum gravity; and so, Stephen reasoned, the fiery marriage of relativity and quantum physics must lead to information destruction. The great majority of theoretical physicists find this conclusion abhorrent. They are highly sceptical. And so, for forty-four years they have struggled with this so-called information-loss paradox. It is a struggle well worth the effort and anguish that have gone into it, since this paradox is a powerful key for understanding the quantum gravity laws. Stephen himself, in 2003, found a way that information might escape during the hole’s evaporation, but that did not quell theorists’ struggles. Stephen did not prove that the information escapes, so the struggle continues. In my eulogy for Stephen, at the interment of his ashes at Westminster Abbey, I memorialised that struggle with these words: “Newton gave us answers. Hawking gave us questions. And Hawking’s questions themselves keep on giving, generating breakthroughs decades later. When ultimately we master the quantum gravity laws, and comprehend fully the birth of our universe, it may largely be by standing on the shoulders of Hawking.

particularly interesting about Cajal is that he achieved his greatness even though he wasn’t a genius—at least, not in the conventional sense of the term. Cajal deeply regretted that he never had a “quickness, certainty, and clearness in the use of words.”10 What’s worse is that when Cajal got emotional, he lost his way with words almost entirely. He couldn’t remember things by rote, which made school, where parroting back information was prized, agony for him. The best Cajal could do was to grasp and remember key ideas; he frequently despaired his modest powers of understanding.11 Yet some of the most exciting areas of neuroscientific research today are rooted in Cajal’s original findings.12

The modern world is drowning in information. We have more data than we can possibly use regarding nearly every picayune matter of society, economics, and politics. Science has contributed to this tsunami of facts and figures, but Riley's reports demonstrated that the tidal wave of minutiae is hardly unique to our time. In every age the challenge has been to move from information to knowledge. And the value of experts lies in their capacity to extract meaning from the reams of facts. Rather than being swamped by raw data, the connoisseur, craftsman, engineer, clinician, or scientist is selectively and self-consciously blind. Knowing what to ignore, recognizing what is extraneous, is the key to deriving pattern, form, and insight.

If your product is shaving cream, you can use the headline, “The five things you’d better know about shaving and how many different ways it affects your body.” Plus, you can include tips on how to shave, the best ways to shave, and what every kid should know when it’s time to shave. Cover topics such as the structure of various shaving creams and the impact that shaving has on your skin. You could even give the history of shaving. When did it start? How did it start? Who started it? Get this: if you offer all this advice and plug that Web site every where you’re already promoting your product, the site becomes an information source that folks are going to send other folks to in order to get this information. So information-based marketing accelerates your reach and increases word-of-mouth

But there’s another reason: Science is more than a body of knowledge; it is a way of thinking. I have a foreboding of an America in my children’s or grandchildren’s time—when the United States is a service and information economy; when nearly all the key manufacturing industries have slipped away to other countries; when awesome technological powers are in the hands of a very few, and no one representing the public interest can even grasp the issues; when the people have lost the ability to set their own agendas or knowledgeably question those in authority; when, clutching our crystals and nervously consulting our horoscopes, our critical faculties in decline, unable to distinguish between what feels good and what’s true, we slide, almost without noticing, back into superstition and darkness.

WhatsApp forwards about love and kindness. I wonder if on a Sunday morning all these enthusiastic do-gooders could send out truly helpful things like ‘11 cures for a hangover’ or ‘How to clean puke stains from your dress’. I have no such luck; all I get are strange messages like ‘Little memories can last for years’. Very useful when you are trying hard to forget all the embarrassing things you did the night before. Do I really need messages saying, ‘A little hug can wipe out a big tear’ or ‘Friendship is a rainbow’? There is also a message saying, ‘God blues you’, which I am trying to guess could mean that either God wants to bless me, rule me or make a blue movie with me. Has it ever happened that a murderer just before committing his crime gets a message stating, ‘Life is about loving’, and stops in his tracks, or a banker reads ‘No greater sin than cheating’, and quits his job? So, what do these messages really do? I think they allow lazy people to think that they are doing a good deed in the easiest possible manner by sending these daft bits of information out into the universe. Go out there! Sweep a pavement, plant a tree, feed a stray dog. Do something, anything; rather than just using your fingers to tap three keys and destroy 600 people’s brain cells in one shot. 11 a.m.: This is turning out to be a hectic day. The

HYGGE TIP: CREATE A COOKING CLUB A few years ago, I wanted to create some kind of system that would mean I would get to see some of my good friends on a regular basis, so we formed a cooking club. This was in part prompted by my work, as the importance of our relationships always emerges as a key indicator of why some people are happier than others. Furthermore, I wanted to organize the cooking club in a way that maximized the hygge. So instead of taking turns being the host and cooking for the five or six other people, we always cook together. That is where the hygge is. The rules are simple. Each time there is a theme, or a key ingredient—for example, duck or sausages—each person brings ingredients to make a small dish to fit the theme. It creates a very relaxed, informal, egalitarian setting, where no one person has to cater for the guests—or live up to the standards of the last fancy dinner party.

The Temple of Hekate at Lagina, Caria, Anatolia was the last major temple built during the Hellenistic period. The temple was constructed on the site of an older settlement, which may have included an earlier temple. Lagina is the largest known temple which was dedicated entirely to Hekate and is famous for being the site of a key-bearing procession. In this procession, a key was carried by a young girl along the Sacred Way, an 11km road which connected the temple at Lagina to the nearby city of Stratonicea. Unfortunately, we don’t have reliable information on the purpose of the ceremony. Johnston writes that: "None of our sources explain what it was supposed to accomplish, but if it took its name from a key that was carried, then that key must have been of central importance - it must have been used to lock or unlock something significant." [89] Johnston further explains that although we don’t know what the key opened, the number of inscriptions naming the festival indicates that it was a significant festival. We can speculate that it was the key to the city, the key to the temple at Lagina, or the key to another (unknown) precinct. Considering Hekate’s ability to traverse between the worlds of the living and the dead, it is conceivable that the key opened the way to some form of ritual katabasis. At Lagina, the goddess Hekate was given the epithet Kleidouchos (key-bearer), so it is also possible that the young girl who carried the keys in the procession represented the goddess in the ceremony.

Science is more than a body of knowledge; it is a way of thinking. I have a foreboding of an America in my children’s or grandchildren’s time—when the United States is a service and information economy; when nearly all the key manufacturing industries have slipped away to other countries; when awesome technological powers are in the hands of a very few, and no one representing the public interest can even grasp the issues; when the people have lost the ability to set their own agendas or knowledgeably question those in authority; when, clutching our crystals and nervously consulting our horoscopes, our critical faculties in decline, unable to distinguish between what feels good and what’s true, we slide, almost without noticing, back into superstition and darkness. The dumbing down of America is most evident in the slow decay of substantive content in the enormously influential media, the 30-second sound bites (now down to 10 seconds or less), lowest common denominator programming, credulous presentations on pseudoscience and superstition, but especially a kind of celebration of ignorance.

Four hours later Liv wakes in a box room with an Arsenal duet cover and a head that thumps so hard she has to reach up a hand to check she isn't being assaulted. She blinks, stares blearily at the little Japanese cartoon creatures on the wall opposite and lets her mind slowly bring together the pieces of information from the previous night. Stolen bag...she closes her eyes. Oh, no. Strange bed...she has no keys. Oh, God she has no keys. And no money. She attempts to move, and pain slices through her head so that she almost yelps. And then she remembers the man. Pete? Paul? She sees herself walking through deserted streets in the early hours. And then she sees herself lurching forward to kiss him, his own polite retreat. "You are delicious..." "Oh, no," she says softly, then puts her hands over her eyes. "Oh, I didn't..." She sits up and moves to the side of the bed, noticing a small yellow plastic car near his right foot. Then, when she hears the sound of a door opening, the shower starting up next door, Liv grabs her shoes and her jacket and lets herself out of the flat into the cacophonous daylight.

Had she been able to listen to her body, the true Virginia would certainly have spoken up. In order to do so, however, she needed someone to say to her: “Open your eyes! They didn’t protect you when you were in danger of losing your health and your mind, and now they refuse to see what has been done to you. How can you love them so much after all that?” No one offered that kind of support. Nor can anyone stand up to that kind of abuse alone, not even Virginia Woolf. Malcolm Ingram, the noted lecturer in psychological medicine, believed that Woolf’s “mental illness” had nothing to do with her childhood experiences, and her illness was genetically inherited from her family. Here is his opinion as quoted on the Virginia Woolf Web site: As a child she was sexually abused, but the extent and duration is difficult to establish. At worst she may have been sexually harassed and abused from the age of twelve to twenty-one by her [half-]brother George Duckworth, [fourteen] years her senior, and sexually exploited as early as six by her other [half-] brother… It is unlikely that the sexual abuse and her manic-depressive illness are related. However tempting it may be to relate the two, it must be more likely that, whatever her upbringing, her family history and genetic makeup were the determining factors in her mood swings rather than her unhappy childhood [italics added]. More relevant in her childhood experience is the long history of bereavements that punctuated her adolescence and precipitated her first depressions.3 Ingram’s text goes against my own interpretation and ignores a large volume of literature that deals with trauma and the effects of childhood abuse. Here we see how people minimize the importance of information that might cause pain or discomfort—such as childhood abuse—and blame psychiatric disorders on family history instead. Woolf must have felt keen frustration when seemingly intelligent and well-educated people attributed her condition to her mental history, denying the effects of significant childhood experiences. In the eyes of many she remained a woman possessed by “madness.” Nevertheless, the key to her condition lay tantalizingly close to the surface, so easily attainable, and yet neglected. I think that Woolf’s suicide could have been prevented if she had had an enlightened witness with whom she could have shared her feelings about the horrors inflicted on her at such an early age. But there was no one to turn to, and she considered Freud to be the expert on psychic disorders. Here she made a tragic mistake. His writings cast her into a state of severe uncertainty, and she preferred to despair of her own self rather than doubt the great father figure Sigmund Freud, who represented, as did her family, the system of values upheld by society, especially at the time.   UNFORTUNATELY,

The guard locks the gates of the turbeh, letting the heavy sound of the lock fall into the dark interior, as though leaving the name of the key inside. Dispirited, like me, he sits down on the stone beside me and closes his eyes. Just when I think he has dozed off in his part of the shade, the guard lifts his hand and points to a moth fluttering above the entrance to the tomb, having come out of our clothes or the Persian carpets in the turbeh. "You see," he says to me casually, "the moth is way up there by the white wall of the doorway, and it is visible only because it moves. From here it almost looks like a bird in the sky. That's probably how the moth sees the wall, and only we know it is wrong. But it doesn't know that we know. It doesn't even know we exist. You try to communicate with it if you can. Can you tell it anything in a way it understands; can you be sure it understood you completely?" "I don't know," I replied. "Can You?" "Yes," the old man said quietly, and with a clap of his hands he killed the moth, then profered its crushed body on the palm of his hand. "Do you think it didn't understand what I told it?" "You can do the same thing with a candle, extinguish it with your two fingers to prove you exist," I commented. "Certainly, if a candle is capable of dying... Now, imagine," he went on, "that there is somebody who knows about us what we know about the moth. Somebody who knows how, with what, and why this space that we call the sky and assume to be boundless, is bounded-- somebody who cannot approach us to let us know that he exists except in one way-- by killing us. Somebody, on whose garments we are nourished, somebody who carries our death in his hand like a tongue, as a means of communicating with us. By killing us, this anonymous being informs us about himself. And we, through our deaths, which may be no more than a warning to some wayfarer sitting alongside the assassin, we, I say, can at the last moment perceive, as through an opened door, new fields and other boundaries. This sixth and highest degree of deathly fear (where there is no memory) is what holds and links us anonymous participants in the game. The hierarchy of death is, in fact, the only thing that makes possible a system of contacts between the various levels of reality in an otherwise vast space where deaths endlessly repeat themselves like echoes within echoes...

You might imagine how a hypnotherapist views history. If not, here is a short analogy: Imagine the developing consciousness of an individual as the group mind, or Zeitgeist, of civilizations - observing, learning, stumbling and developing over thousands of years. Just as the individual goes through phases and fads - the terrible twos, pubescence, the rebellious teens, the urge to merge and to have families, learn a trade, etc., - so do nations and civilizations grow, have fads and phases. The individual acts through notions, precepts and ideals, oftentimes passed on through family and tradition (suggestions, to use a hypnotic term). And so edicts, commands and laws dictate actions in very large groups. One then can look back on history and see that nations were perhaps doing the best they could, but were stymied and hindered by narrow-minded thinking, superstitions, patriarchal and out-moded beliefs, and lack of information, much of it unexamined hand me down ideas and beliefs. Some nations are immature, stubborn and self-righteous. Just as individuals thrive and blossom with love, understanding, education and inspiration, so can nations, societies and civilizations. The key to a fair, just and caring world is positive ideals/ suggestions, and that brings us to the importance of environment, community and education.

Toyota wasn’t really worried that it would give away its “secret sauce.” Toyota’s competitive advantage rested firmly in its proprietary, complex, and often unspoken processes. In hindsight, Ernie Schaefer, a longtime GM manager who toured the Toyota plant, told NPR’s This American Life that he realized that there were no special secrets to see on the manufacturing floors. “You know, they never prohibited us from walking through the plant, understanding, even asking questions of some of their key people,” Schaefer said. “I’ve often puzzled over that, why they did that. And I think they recognized we were asking the wrong questions. We didn’t understand this bigger picture.” It’s no surprise, really. Processes are often hard to see—they’re a combination of both formal, defined, and documented steps and expectations and informal, habitual routines or ways of working that have evolved over time. But they matter profoundly. As MIT’s Edgar Schein has explored and discussed, processes are a critical part of the unspoken culture of an organization. 1 They enforce “this is what matters most to us.” Processes are intangible; they belong to the company. They emerge from hundreds and hundreds of small decisions about how to solve a problem. They’re critical to strategy, but they also can’t easily be copied. Pixar Animation Studios, too, has openly shared its creative process with the world. Pixar’s longtime president Ed Catmull has literally written the book on how the digital film company fosters collective creativity2—there are fixed processes about how a movie idea is generated, critiqued, improved, and perfected. Yet Pixar’s competitors have yet to equal Pixar’s successes. Like Toyota, Southern New Hampshire University has been open with would-be competitors, regularly offering tours and visits to other educational institutions. As President Paul LeBlanc sees it, competition is always possible from well-financed organizations with more powerful brand recognition. But those assets alone aren’t enough to give them a leg up. SNHU has taken years to craft and integrate the right experiences and processes for its students and they would be exceedingly difficult for a would-be competitor to copy. SNHU did not invent all its tactics for recruiting and serving its online students. It borrowed from some of the best practices of the for-profit educational sector. But what it’s done with laser focus is to ensure that all its processes—hundreds and hundreds of individual “this is how we do it” processes—focus specifically on how to best respond to the job students are hiring it for. “We think we have advantages by ‘owning’ these processes internally,” LeBlanc says, “and some of that is tied to our culture and passion for students.

Science is more than a body of knowledge; it is a way of thinking. I have a foreboding of an America in my children’s or grandchildren’s time—when the United States is a service and information economy; when nearly all the key manufacturing industries have slipped away to other countries; when awesome technological powers are in the hands of a very few, and no one representing the public interest can even grasp the issues; when the people have lost the ability to set their own agendas or knowledgeably question those in authority; when, clutching our crystals and nervously consulting our horoscopes, our critical faculties in decline, unable to distinguish between what feels good and what’s true, we slide, almost without noticing, back into superstition and darkness. The dumbing down of America is most evident in the slow decay of substantive content in the enormously influential media, the 30-second sound bites (now down to 10 seconds or less), lowest common denominator programming, credulous presentations on pseudoscience and superstition, but especially a kind of celebration of ignorance. As I write, the number-one videocassette rental in America is the movie Dumb and Dumber. “Beavis and Butthead” remain popular (and influential) with young TV viewers. The plain lesson is that study and learning—not just of science, but of anything—are avoidable, even undesirable.

Perhaps Bufalino’s closest friend was Philadelphia crime boss Angelo Bruno. Law enforcement referred to Bufalino as “the quiet Don Rosario”; Bruno was known as the “Docile Don” for his similar low-key approach to heading a major crime family. Like Bufalino’s family, the Bruno crime family was not permitted to deal in drugs. Because of his perceived old-fashioned ways Bruno was killed by greedy underlings in 1980. Bruno’s demise would lead to everlasting anarchy in his family. His successor, Philip “Chicken Man” Testa, was literally blown up a year after taking over. Testa’s successor, Nicodemus “Little Nicky” Scarfo, is now serving multiple life sentences for murder, having been betrayed by his own underboss and nephew. Little Nicky’s successor, John Stanfa, is serving five consecutive life sentences for murder. Frank Sheeran got a Christmas card every year from John Stanfa in his Leavenworth cell. John Stanfa’s successor, Ralph Natale, is the first boss to turn government informant and testify against his own men. Frank Sheeran calls Philadelphia “the city of rats.” On the other hand, Russell Bufalino lived a long life. He died of old age in a nursing home in 1994 at the age of ninety. He controlled his “family” until the day he died, and unlike Angelo Bruno’s Philadelphia family, not a sign of discord has been reported in the Bufalino family since his death. Frank

The key difference between foot voting and ballot box voting is that foot voters don’t have the same incentive to be rationally ignorant as ballot box voters do. In fact, they have strong incentives to seek out useful information. They also have much better incentives to objectively evaluate what they do learn. Unlike political fans, foot voters know they will pay a real price if they do a poor job of evaluating the information they get... The informational advantages of foot voting over ballot box voting strengthen the case for limiting and decentralizing government. The more decentralized government is, the more issues can be decided through foot voting. It is usually much easier to vote with your feet against a local government than a state government, and much easier to do it against a state than against the federal government. It is also usually easier to foot vote in the private sector than the public. A given region is likely to have far more private planned communities and other private sector organizations than local governments. Choosing among the former usually requires far less in the way of moving costs than choosing among the latter. Reducing the size of government could also alleviate the problem of ignorance by making it easier for rationally ignorant voters to monitor its activities. A smaller, less complicated government is easier to keep track of.

There are three ways to approach secrets, you know. The first is what you find on soap operas and in poorly executed middle-school maneuvers. First, you uncover a piece of incriminating information, and then you use it to force a steady stream of favors or payment or behavior. The problem here is that, if extended indefinitely, the expected cost of compliance eventually outweighs the cost of exposure. Moreover, the probability that you'll lose your monopoly of your information increases with each passing day. Never, ever assume that you're only person digging for dirt, especially in Los Angeles. Vipers are measured by the pitful for a reason. The second approach is more effective: You make one, single very carefully chosen demand. And you give your mark just one chance. This was my usual MO. If this mark doesn't do as you ask, when you ask, you leak their secret. No excuses. No mercy. Brutal consistency is the key to credibility. Mothers, dog trainers, Israel -- you know what I'm talking about. But there's also a radical third approach: You reveal that you know the secret...and they you keep it under wraps. Do that, and they're not just going to tell you other secrets, they might even keep yours in return. And they'll think they're doing of their own free will when what you've really done is painstakingly aligned your incentives. That's all trust is, really. Some people are just incentivized by nature.

When it comes to people we admire, it is in our nature to be selective with information, to load with personal associations, to elevate and make heroic. That is especially true after their deaths, especially if those deaths have been in any way untimely and/or shocking. It is hard to hold onto the real people, the true story. When we think of the Clash, we tend to forget or overlook the embarrassing moments, the mistakes, the musical filler, the petty squabbles, the squalid escapades, the unfulfilled promises. Instead, we take only selected highlights from the archive-the best songs, the most flatteringly-posed photographs, the most passionate live footage, the most stirring video clips, the sexiest slogans, the snappiest soundbites, the warmest personal memories-and from them we construct a near-perfect rock 'n' roll band, a Hollywood version of the real thing. The Clash have provided us with not just a soundtrack, but also a stock of images from which to create a movie we can run in our own heads. The exact content of the movie might differ from person to person and country to country, but certain key elements will remain much the same; and it is those elements that will make up the Essential Clash of folk memory. This book might have set out to take the movie apart scene by scene to analyse how it was put together; but this book also believes the movie is a masterpiece, and has no intention of spoiling the ending. It's time to freeze the frame. At the very moment they step out of history and into legend: the Last Gang In Town.

Characteristics of the Council 1. The council exists as a device to gain understanding about important issues facing the organization. 2. The Council is assembled and used by the leading executive and usually consists of five to twelve people. 3. Each Council member has the ability to argue and debate in search of understanding, not from the egoistic need to win a point or protect a parochial interest. 4. Each Council member retains the respect of every other Council member, without exception. 5. Council members come from a range of perspectives, but each member has deep knowledge about some aspect of the organization and/or the environment in which it operates. 6. The Council includes key members of the management team but is not limited to members of the management team, nor is every executive automatically a member. 7. The Council is a standing body, not an ad hoc committee assembled for a specific project. 8. The Council meets periodically, as much as once a week or as infrequently as once per quarter. 9. The Council does not seek consensus, recognizing that consensus decisions are often at odds with intelligent decisions. The responsibility for the final decision remains with the leading executive. 10. The Council is an informal body, not listed on any formal organization chart or in any formal documents. 11. The Council can have a range of possible names, usually quite innocuous. In the good-to-great companies, they had benign names like Long-Range Profit Improvement Committee, Corporate Products Committee, Strategic Thinking Group, and Executive Council.

The color-patches of vision part, shift, and reform as I move through space in time. The present is the object of vision, and what I see before me at any given second is a full field of color patches scattered just so. The configuration will never be repeated. Living is moving; time is a live creek bearing changing lights. As I move, or as the world moves around me, the fullness of what I see shatters. “Last forever!” Who hasn’t prayed that prayer? You were lucky to get it in the first place. The present is a freely given canvas. That it is constantly being ripped apart and washed downstream goes without saying; it is a canvas, nevertheless. But there is more to the present than a series of snapshots. We are not merely sensitized film; we have feelings, a memory for information and an eidetic memory for the imagery of our pasts. Our layered consciousness is a tiered track for an unmatched assortment of concentrically wound reels. Each one plays out for all of life its dazzle and blur of translucent shadow-pictures; each one hums at every moment its own secret melody in its own unique key. We tune in and out. But moments are not lost. Time out of mind is time nevertheless, cumulative, informing the present. From even the deepest slumber you wake with a jolt- older, closer to death, and wiser, grateful for breath. But time is the one thing we have been given, and we have been given to time. Time gives us a whirl. We keep waking from a dream we can’t recall, looking around in surprise, and lapsing back, for years on end. All I want to do is stay awake, keep my head up, prop my eyes open, with toothpicks, with trees.

The male staff all wore gorgeous colored loin cloths that always seem to be about to fall off they’re wonderful hips. Their upper bodies were tanned sculpted and naked. The female staff wore short shorts and silky flowing tops that almost but didn’t expose their young easy breasts. I noticed we only ever encountered male staff, and the men walking through the lobby were always greeted by the female staff. Very ingenious, as Rebecca said later - if we had ticked Lesbians on the form I wonder what would have happened? -There was a place to tick for Lesbians, I said ? -Sexual Persuasion- it was on all the forms -Really. And, how many options were there? -You’re getting the picture, said Jillian. This was not your basic check in procedure as at say a Best Western. Our Doormen/Security Guards , held out our chairs for us to let us sit at the elegant ornate table. Then they poured us tea, and placed before each of us a small bowl of tropical fruit, cut into bite size pieces. Wonderful! Almost immediately a check in person came and sat opposite us at the desk. Again a wonderful example of Island Male talent. (in my mind anyway) We signed some papers, and were each handed an immense wallet of information passes, electronic keys, electronic ID’s we would wear to allow us to move through the park and its ‘worlds’ and a small flash drive I looked at it as he handed it to me, and given the mindset of the Hotel and the murals and the whole ambiance of the place, I was thinking it might be a very small dildo for, some exotic move I was unaware of. -What’s this? I asked him -Your Hotel and Theme Park Guide I looked at it again, huh, so not a dildo.

Chapter 20 we will explore in far greater depth how to avoid brainwashing and how to distinguish reality from fiction. Here I would like to offer two simple rules of thumb. First, if you want reliable information, pay good money for it. If you get your news for free, you might well be the product. Suppose a shady billionaire offered you the following deal: “I will pay you $30 a month, and in exchange you will allow me to brainwash you for an hour every day, installing in your mind whichever political and commercial biases I want.” Would you take the deal? Few sane people would. So the shady billionaire offers a slightly different deal: “You will allow me to brainwash you for one hour every day, and in exchange, I will not charge you anything for this service.” Now the deal suddenly sounds tempting to hundreds of millions of people. Don’t follow their example. The second rule of thumb is that if some issue seems exceptionally important to you, make the effort to read the relevant scientific literature. And by scientific literature I mean peer-reviewed articles, books published by well-known academic publishers, and the writings of professors from reputable institutions. Science obviously has its limitations, and it has gotten many things wrong in the past. Nevertheless, the scientific community has been our most reliable source of knowledge for centuries. If you think the scientific community is wrong about something, that’s certainly possible, but at least know the scientific theories you are rejecting, and provide some empirical evidence to support your claim. Scientists, for their part, need to be far more engaged with current public debates. Scientists should not be afraid of making their voices heard when the debate wanders into their field of expertise, be it medicine or history. Of course, it is extremely important to go on doing academic research and to publish the results in scientific journals that only a few experts read. But it is equally important to communicate the latest scientific theories to the general public through popular science books, and even through the skillful use of art and fiction. Does that mean scientists should start writing science fiction? That is actually not such a bad idea. Art plays a key role in shaping people’s views of the world, and in the twenty-first century science fiction is arguably the most important genre of all, for it shapes how most people understand things such as AI, bioengineering, and climate change. We certainly need good science, but from a political perspective, a good science-fiction movie is worth far more than an article in Science or Nature.

Three researchers at Stanford University noticed the same thing about the undergraduates they were teaching, and they decided to study it. First, they noticed that while all the students seemed to use digital devices incessantly, not all students did. True to stereotype, some kids were zombified, hyperdigital users. But some kids used their devices in a low-key fashion: not all the time, and not with two dozen windows open simultaneously. The researchers called the first category of students Heavy Media Multitaskers. Their less frantic colleagues were called Light Media Multitaskers. If you asked heavy users to concentrate on a problem while simultaneously giving them lots of distractions, the researchers wondered, how good was their ability to maintain focus? The hypothesis: Compared to light users, the heavy users would be faster and more accurate at switching from one task to another, because they were already so used to switching between browser windows and projects and media inputs. The hypothesis was wrong. In every attentional test the researchers threw at these students, the heavy users did consistently worse than the light users. Sometimes dramatically worse. They weren’t as good at filtering out irrelevant information. They couldn’t organize their memories as well. And they did worse on every task-switching experiment. Psychologist Eyal Ophir, an author of the study, said of the heavy users: “They couldn’t help thinking about the task they weren’t doing. The high multitaskers are always drawing from all the information in front of them. They can’t keep things separate in their minds.” This is just the latest illustration of the fact that the brain cannot multitask. Even if you are a Stanford student in the heart of Silicon Valley.

So which theory did Lagos believe in? The relativist or the universalist?" "He did not seem to think there was much of a difference. In the end, they are both somewhat mystical. Lagos believed that both schools of thought had essentially arrived at the same place by different lines of reasoning." "But it seems to me there is a key difference," Hiro says. "The universalists think that we are determined by the prepatterned structure of our brains -- the pathways in the cortex. The relativists don't believe that we have any limits." "Lagos modified the strict Chomskyan theory by supposing that learning a language is like blowing code into PROMs -- an analogy that I cannot interpret." "The analogy is clear. PROMs are Programmable Read-Only Memory chips," Hiro says. "When they come from the factory, they have no content. Once and only once, you can place information into those chips and then freeze it -- the information, the software, becomes frozen into the chip -- it transmutes into hardware. After you have blown the code into the PROMs, you can read it out, but you can't write to them anymore. So Lagos was trying to say that the newborn human brain has no structure -- as the relativists would have it -- and that as the child learns a language, the developing brain structures itself accordingly, the language gets 'blown into the hardware and becomes a permanent part of the brain's deep structure -- as the universalists would have it." "Yes. This was his interpretation." "Okay. So when he talked about Enki being a real person with magical powers, what he meant was that Enki somehow understood the connection between language and the brain, knew how to manipulate it. The same way that a hacker, knowing the secrets of a computer system, can write code to control it -- digital namshubs?" "Lagos said that Enki had the ability to ascend into the universe of language and see it before his eyes. Much as humans go into the Metaverse. That gave him power to create nam-shubs. And nam-shubs had the power to alter the functioning of the brain and of the body." "Why isn't anyone doing this kind of thing nowadays? Why aren't there any namshubs in English?" "Not all languages are the same, as Steiner points out. Some languages are better at metaphor than others. Hebrew, Aramaic, Greek, and Chinese lend themselves to word play and have achieved a lasting grip on reality: Palestine had Qiryat Sefer, the 'City of the Letter,' and Syria had Byblos, the 'Town of the Book.' By contrast other civilizations seem 'speechless' or at least, as may have been the case in Egypt, not entirely cognizant of the creative and transformational powers of language. Lagos believed that Sumerian was an extraordinarily powerful language -- at least it was in Sumer five thousand years ago." "A language that lent itself to Enki's neurolinguistic hacking." "Early linguists, as well as the Kabbalists, believed in a fictional language called the tongue of Eden, the language of Adam. It enabled all men to understand each other, to communicate without misunderstanding. It was the language of the Logos, the moment when God created the world by speaking a word. In the tongue of Eden, naming a thing was the same as creating it. To quote Steiner again, 'Our speech interposes itself between apprehension and truth like a dusty pane or warped mirror. The tongue of Eden was like a flawless glass; a light of total understanding streamed through it. Thus Babel was a second Fall.' And Isaac the Blind, an early Kabbalist, said that, to quote Gershom Scholem's translation, 'The speech of men is connected with divine speech and all language whether heavenly or human derives from one source: the Divine Name.' The practical Kabbalists, the sorcerers, bore the title Ba'al Shem, meaning 'master of the divine name.'" "The machine language of the world," Hiro says.

The remedy for what ails our democracy is not simply better education (as important as that is) or civic education (as important as that can be), but the reestablishment of a genuine democratic discourse in which individuals can participate in a meaningful way—a conversation of democracy in which meritorious ideas and opinions from individuals do, in fact, evoke a meaningful response. And in today’s world, that means recognizing that it’s impossible to have a well-informed citizenry without having a well-connected citizenry. While education remains important, it is now connection that is the key. A well-connected citizenry is made up of men and women who discuss and debate ideas and issues among themselves and who constantly test the validity of the information and impressions they receive from one another—as well as the ones they receive from their government. No citizenry can be well informed without a constant flow of honest information about contemporary events and without a full opportunity to participate in a discussion of the choices that the society must make. Moreover, if citizens feel deprived of a meaningful opportunity to participate in the national conversation, they can scarcely be blamed for developing a lack of interest in the process. And sure enough, numerous surveys and studies have documented the erosion of public knowledge of basic facts about our democracy. For example, from the data compiled by the National Election Studies on one recent election, only 15 percent of respondents could recall the name of even one of the candidates in the election in their district. Less than 4 percent could name two candidates. When there are so few competitive races, it’s hard to blame them. Two professors, James Snyder and David Stromberg, found that knowledge of candidates increased in media markets where the local newspaper covered the congressional representative more. Very few respondents claimed to learn anything at all about their congressional elections from television news.

People, especially those in charge, rarely invite you into their offices and give freely of their time. Instead, you have to do something unique, compelling, even funny or a bit daring, to earn it. Even if you happen to be an exceptionally well-rounded person who possesses all of the scrappy qualities discussed so far, it’s still important to be prepared, dig deep, do the prep work, and think on your feet. Harry Gordon Selfridge, who founded the London-based department store Selfridges, knew the value of doing his homework. Selfridge, an American from Chicago, traveled to London in 1906 with the hope of building his “dream store.” He did just that in 1909, and more than a century later, his stores continue to serve customers in London, Manchester, and Birmingham. Selfridges’ success and staying power is rooted in the scrappy efforts of Harry Selfridge himself, a creative marketer who exhibited “a revolutionary understanding of publicity and the theatre of retail,” as he is described on the Selfridges’ Web site. His department store was known for creating events to attract special clientele, engaging shoppers in a way other retailers had never done before, catering to the holidays, adapting to cultural trends, and changing with the times and political movements such as the suffragists. Selfridge was noted to have said, “People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice.” How do you get people to take notice? How do you stand out in a positive way in order to make things happen? The curiosity and imagination Selfridge employed to successfully build his retail stores can be just as valuable for you to embrace in your circumstances. Perhaps you have landed a meeting, interview, or a quick coffee date with a key decision maker at a company that has sparked your interest. To maximize the impression you’re going to make, you have to know your audience. That means you must respectfully learn what you can about the person, their industry, or the culture of their organization. In fact, it pays to become familiar not only with the person’s current position but also their background, philosophies, triumphs, failures, and major breakthroughs. With that information in hand, you are less likely to waste the precious time you have and more likely to engage in genuine and meaningful conversation.

Lynum had plenty of information to share. The FBI's files on Mario Savio, the brilliant philosophy student who was the spokesman for the Free Speech Movement, were especially detailed. Savio had a debilitating stutter when speaking to people in small groups, but when standing before a crowd and condemning his administration's latest injustice he spoke with divine fire. His words had inspired students to stage what was the largest campus protest in American history. Newspapers and magazines depicted him as the archetypal "angry young man," and it was true that he embodied a student movement fueled by anger at injustice, impatience for change, and a burning desire for personal freedom. Hoover ordered his agents to gather intelligence they could use to ruin his reputation or otherwise "neutralize" him, impatiently ordering them to expedite their efforts. Hoover's agents had also compiled a bulging dossier on the man Savio saw as his enemy: Clark Kerr. As campus dissent mounted, Hoover came to blame the university president more than anyone else for not putting an end to it. Kerr had led UC to new academic heights, and he had played a key role in establishing the system that guaranteed all Californians access to higher education, a model adopted nationally and internationally. But in Hoover's eyes, Kerr confused academic freedom with academic license, coddled Communist faculty members, and failed to crack down on "young punks" like Savio. Hoover directed his agents to undermine the esteemed educator in myriad ways. He wanted Kerr removed from his post as university president. As he bluntly put it in a memo to his top aides, Kerr was "no good." Reagan listened intently to Lynum's presentation, but he wanted more--much more. He asked for additional information on Kerr, for reports on liberal members of the Board of Regents who might oppose his policies, and for intelligence reports about any upcoming student protests. Just the week before, he had proposed charging tuition for the first time in the university's history, setting off a new wave of protests up and down the state. He told Lynum he feared subversives and liberals would attempt to misrepresent his efforts to establish fiscal responsibility, and that he hoped the FBI would share information about any upcoming demonstrations against him, whether on campus or at his press conferences. It was Reagan's fear, according to Lynum's subsequent report, "that some of his press conferences could be stacked with 'left wingers' who might make an attempt to embarrass him and the state government." Lynum said he understood his concerns, but following Hoover's instructions he made no promises. Then he and Harter wished the ailing governor a speedy recovery, departed the mansion, slipped into their dark four-door Ford, and drove back to the San Francisco field office, where Lynum sent an urgent report to the director. The bedside meeting was extraordinary, but so was the relationship between Reagan and Hoover. It had begun decades earlier, when the actor became an informer in the FBI's investigation of Hollywood Communists. When Reagan was elected president of the Screen Actors Guild, he secretly continued to help the FBI purge fellow actors from the union's rolls. Reagan's informing proved helpful to the House Un-American Activities Committee as well, since the bureau covertly passed along information that could help HUAC hold the hearings that wracked Hollywood and led to the blacklisting and ruin of many people in the film industry. Reagan took great satisfaction from his work with the FBI, which gave him a sense of security and mission during a period when his marriage to Jane Wyman was failing, his acting career faltering, and his faith in the Democratic Party of his father crumbling. In the following years, Reagan and FBI officials courted each other through a series of confidential contacts. (7-8)