Incremental Improvement Quotes

Few will have the greatness to bend history itself, but each of us can work to change a small portion of events. It is from numberless diverse acts of courage and belief that human history is shaped. Each time a man stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope, and crossing each other from a million different centers of energy and daring those ripples build a current which can sweep down the mightiest walls of oppression and resistance.

Every day you may make progress. Every step may be fruitful. Yet there will stretch out before you an ever-lengthening, ever-ascending, ever-improving path. You know you will never get to the end of the journey. But this, so far from discouraging, only adds to the joy and glory of the climb.

Don't wait for the right answer and the golden path to present themselves. This is precisely why you're stuck. Starting without seeing the end is difficult, so we often wait until we see the end, scanning relentlessly for the right way, the best way and the perfect way. The way to get unstuck is to start down the wrong path, right now. Step by step, page by page, interaction by interaction. As you start moving, you can't help but improve, can't help but incrementally find yourself getting back toward your north star. You might not end up with perfect, but it's significantly more valuable than being stuck. Don't just start. Continue. Ship. Repeat.

The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see?

People who really want to make a difference in the world usually do it, in one way or another. And I’ve noticed something about people who make a difference in the world: They hold the unshakable conviction that individuals are extremely important, that every life matters. They get excited over one smile. They are willing to feed one stomach, educate one mind, and treat one wound. They aren’t determined to revolutionize the world all at once; they’re satisfied with small changes. Over time, though, the small changes add up. Sometimes they even transform cities and nations, and yes, the world. People who want to make a difference get frustrated along the way. But if they have a particularly stressful day, they don’t quit. They keep going. Given their accomplishments, most of them are shockingly normal and the way they spend each day can be quite mundane. They don’t teach grand lessons that suddenly enlighten entire communities; they teach small lessons that can bring incremental improvement to one man or woman, boy or girl. They don’t do anything to call attention to themselves, they simply pay attention to the everyday needs of others, even if it’s only one person. They bring change in ways most people will never read about or applaud. And because of the way these world-changers are wired, they wouldn’t think of living their lives any other way.

But don’t limit yourself too much either. Always be looking for new opportunities to improve incrementally.

It is far more lucrative and fun to leverage your strengths instead of attempting to fix all the chinks in your armor. The choice is between multiplication of results using strengths or incremental improvement fixing weaknesses that will, at best, become mediocre. Focus on better use of your best weapons instead of constant repair.

Unwavering incremental change can create remarkable and monumental results.

We always started small, with some inspiration. We made demos. We mixed in feedback. We listened to guidance from smart colleagues. We blended in variations. We honed our vision. We followed the initial demo with another and then another. We improved our demos in incremental steps. We evolved our work by slowly converging on better versions of the vision. Round after round of creative selection moved us step by step from the spark of an idea to a finished product.

I’m not trying to hit home runs in negotiations. I’m trying to get one extra hit every nine games. It’s a good lesson for negotiation, and a good lesson for life. A few incremental improvements and you will be fabulously more successful.

Despite all the evidence in favor of mechanical and algorithmic prediction methods, and despite the rational calculus that clearly shows the value of incremental improvements in predictive accuracy, many decision makers will reject decision-making approaches that deprive them of the ability to exercise their intuition.

Decades of countercultural rebellion have failed to change anything because the theory of society on which the countercultural idea rests is false. We do not live in the Matrix, nor do we live in the spectacle. The world we live in is in fact much more prosaic. It consists of billions of human beings, each pursuing more or less plausible conceptions of the good, trying to cooperate with one another, and doing so with varying degrees of success. There is no single, overarching system that integrates it all. The culture cannot be jammed because there is no such thing as "the culture" or "the system". There is only a hodge-podge of social institutions, most tentatively thrown together, which distribute the benefits and burdens of social cooperation in ways that sometimes we recognize to be just, but that are usually manifestly inequitable. In a world of this type, countercultural rebellion is not just unhelpful, it is positively counterproductive. Not only does it distract energy and effort away from the sort of initiatives that lead to concrete improvements in people's lives, but it encourages wholesale contempt for such incremental changes.

Taking an abolitionist stance does not mean refusing to engage in incremental change, nor does it mean abandoning efforts to improve conditions inside prisons. Rather, abolitionists engage in 'abolitionist reforms' or 'non-reformist reforms.' These are reforms that either directly undermine the prison industrial complex or provide support to prisoners through strategies that weaken, rather than strengthen, the prison system itself. For example, rather than lobbying for bigger prison health budgets to care for elderly prisoners, an abolitionist reform strategy would aim to get elderly prisoners out on compassionate release to obtain healthcare in the community. --S. Lamble

Type I behavior has an incremental theory of intelligence, prizes learning goals over performance goals, and welcomes effort as a way to improve at something that matters.

Just because he didn’t read a book doesn’t mean he didn’t learn through trial and error like you did, practicing his game on a large number of women. It doesn’t mean that he wasn’t conscious and deliberate with his behavior, incrementally improving his moves and tactics over a long period of time. He has experimented like you have experimented, and he has also connected his attempts with results to figure out what works and what doesn’t.

One set of messages of the society we live in is: Consume. Grow. Do what you want. Amuse yourselves. The very working of this economic system, which has bestowed these unprecedented liberties, most cherished in the form of physical mobility and material prosperity, depends on encouraging people to defy limits. Appetite is supposed to be immoderate. The ideology of capitalism makes us all into connoisseurs of liberty—of the indefinite expansion of possibility. Virtually every kind of advocacy claims to offer first of all or also some increment of freedom. Not every freedom, to be sure. In rich countries, freedom has come to be identified more and more with “personal fulfillment”—a freedom enjoyed or practiced alone (or as alone). Hence much of recent discourse about the body, reimagined as the instrument with which to enact, increasingly, various programs of self-improvement, of the heightening of powers.

Most cleantech companies crashed because they neglected one or more of the seven questions that every business must answer: 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see? We’ve discussed these elements before. Whatever your industry, any great business plan must address every one of them. If you don’t have good answers to these questions, you’ll run into lots of “bad luck” and your business will fail. If you nail all seven, you’ll master fortune and succeed. Even getting five or six correct might work.

The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see? We

Henry had never felt so happy. Freshperson year had been one thing, an adventure, an exhilaration, all in all a success, but it had also been exhausting, a constant struggle and adjustment and tumult. Now he was locked in. Every day that summer had the same framework, the alarm at the same time, meals and workouts and shifts and SuperBoost at the same times, over and over, and it was that sameness, that repetition, that gave life meaning. He savored the tiny variations, the incremental improvements--tuna fish on his salad instead of turkey; tow extra reps on the bench press. Every move he made had purpose.

The hotbed of innovation was initially southern China, because the wars against the Mongol overlords of the mid-fourteenth-century Yangzi Valley would be won by storming fortresses and sinking big ships fighting in the constrained space of a river. For both these jobs, early guns were excellent. But when the fighting ended in 1368, the main theater of war shifted to the steppes in northern China. Here there were few forts to bombard, and slow-firing guns were useless against fast-moving cavalry. Chinese generals, being rational men, spent their money on extra horsemen and a great wall rather than incremental improvements in firearms.

Most cleantech companies crashed because they neglected one or more of the seven questions that every business must answer: 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that

choose to use Kanban as a method to drive change in your organization, you are subscribing to the view that it is better to optimize what already exists, because that is easier and faster and will meet with less resistance than running a managed, engineered, named-change initiative. Introducing a radical change is harder than incrementally improving an existing one.

Traditional waterfall methods deliver value at the end of the project, often months or years after the project begins. Agile projects can deliver value quickly and incrementally during the life of the project. Capturing value early and often can significantly improve a project's return on investment, and utilizing iterative, feature-based delivery is the cornerstone practice in making that happen.

Kensi Gounden, Highly innovative new technologies can be both disruptive and transformative, but technology adoption can also be incremental, such as simply automating a manual process. So introducing business technology innovations, either incremental or step-change, may embrace increasing online connectivity across the business, strategic technology acquisition and use or using time-saving technologies to improve internal communication.

Fairy tales and folklore are full of this moment: a potion to be swallowed that will transform or destroy a life....When life is especially difficult or hard, the notion that just a single action could render everything straightforward and easy is especially attractive. This is part of our wider impulse to narrativize. The hardships must mean something. The cure must be dramatic and all-encompassing, because incremental or intermittent improvements make for a terrible story.

Value innovation places equal emphasis on value and innovation. Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make you stand out in the marketplace.18 Innovation without value tends to be technology-driven, market pioneering, or futuristic, often shooting beyond what buyers are ready to accept and pay for.19 In this sense, it is important to distinguish between value innovation as opposed to technology innovation and market pioneering.

We're programmers. Programmers are, in their hearts, architects, and the first thing they want to do when they get to a site is to bulldoze the place flat and build something grand. We're not excited by incremental renovation: tinkering, improving, planting flower beds. There's a subtle reason why programmers always want to throw away the code and start over. The reason is that they think the old code is a mess. And here is the interesting observation: They are probably wrong. The reason that they think the old code is a mess is because of a cardinal, fundamental law of programming: It's harder to read code than to write it.

The factory has programmed that adventurous impulse out of us. The economic imperative of the last century has been to avoid risk, avoid change, and most of all, avoid exploration and the new. An efficient factory fears change because change means retooling and risk and a blip in productivity. Sure, we’ll put up with change if we have to, and welcome the predictable incremental change of productivity improvement, but please leave us alone when it comes to the word “bold.” Avoiding risk worked then but doesn’t work now. Now “what’s next?” is in fact the driving force for individuals and for organizations. Ever onward, ever faster.

Clock-time is only as old as the clock.” It goes back to the monks, he said, with their matins and complines and all that. And as our ability to divide our lives into little increments has improved, time itself has sped up. The professor went on to build some kind of braintacular air-castles out of this, but I was already tuned out, stuck on that one idea: the dividing of time into more and more little boxes to be filled, and how it can distract a person. The question you have to step back and ask yourself, I think - the question you don’t stop to ask yourself, getting caught up in all that speed - is like: where will you be twenty years from now, or thirty? Or when you look back from your deathbed, where will you have been?

When applying agile practices at the portfolio level, similar benefits accrue: • Demonstrable results—Every quarter or so products, or at least deployable pieces of products, are developed, implemented, tested, and accepted. Short projects deliver chunks of functionality incrementally. • Customer feedback—Each quarter product managers review results and provide feedback, and executives can view progress in terms of working products. • Better portfolio planning—Portfolio planning is more realistic because it is based on deployed whole or partial products. • Flexibility—Portfolios can be steered toward changing business goals and higher-value projects because changes are easy to incorporate at the end of each quarter. Because projects produce working products, partial value is captured rather than being lost completely as usually happens with serial projects that are terminated early. • Productivity—There is a hidden productivity improvement with agile methods from the work not done. Through constant negotiation, small projects are both eliminated and pared down.

1. Make incremental advances Grand visions inflated the bubble, so they should not be indulged. Anyone who claims to be able to do something great is suspect, and anyone who wants to change the world should be more humble. Small, incremental steps are the only safe path forward. 2. Stay lean and flexible All companies must be “lean,” which is code for “unplanned.” You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, “iterate,” and treat entrepreneurship as agnostic experimentation. 3. Improve on the competition Don’t try to create a new market prematurely. The only way to know you have a real business is to start with an already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors. 4. Focus on product, not sales If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth.

Chinese seek victory not in a decisive battle but through incremental moves designed to gradually improve their position. To quote Kissinger again: “Rarely did Chinese statesmen risk the outcome of a conflict on a single all-or-nothing clash: elaborate multi-year maneuvers were closer to their style. Where the Western tradition prized the decisive clash of forces emphasizing feats of heroism, the Chinese ideal stressed subtlety, indirection, and the patient accumulation of relative advantage.”48 In an instructive analogy, David Lai illustrates this by comparing the game of chess with its Chinese equivalent, weiqi—often referred to as go. In chess, players seek to dominate the center and conquer the opponent. In weiqi, players seek to surround the opponent. If the chess master sees five or six moves ahead, the weiqi master sees twenty or thirty. Attending to every dimension in the broader relationship with the adversary, the Chinese strategist resists rushing prematurely toward victory, instead aiming to build incremental advantage. “In the Western tradition, there is a heavy emphasis on the use of force; the art of war is largely limited to the battlefields; and the way to fight is force on force,” Lai explains. By contrast, “The philosophy behind go is to compete for relative gain rather than seeking complete annihilation of the opponent forces.” In a wise reminder, Lai warns that “It is dangerous to play go with the chess mindset. One can become overly aggressive so that he will stretch his force thin and expose his vulnerable parts in the battlefields.

When should you be skeptical? Any time you see a report that a single food, beverage, supplement, food product, or ingredient causes or reduces the risk for obesity, heart disease, type 2 diabetes, or cancer, it is a good idea to envision a red warning flag flying high in the air. The studies may have identified associations between the food factor and the disease, but associations can be due to any number of other causes. Dietary patterns, not single factors, are what matter to health. Look out for words like “miracle” or “breakthrough.” Science tends to proceed in small increments and rarely works that way. And please be especially skeptical of “everything you thought you knew about nutrition is wrong.” Science does not work that way, either. Whenever you see “may” or “might”—as in “may reduce the risk of heart disease” or “might improve cognition in the elderly”—recognize that these also mean “may not” or “might not.” Overall, it is always a good idea to ask whether study results seem plausible in the light of everything else you know. As an eater, you should be wary of media hype about whether fat or sugar is a more important cause of health problems. This question ignores basic principles of nutrition: we eat foods, not nutrients, and how much we eat is often just as important as what we eat. Diets of enormous variety, from Asian diets traditionally based on rice (carbohydrates that convert to sugar in the body) to Mediterranean diets rich in olive oil (fat), can all promote long and healthy lives. The basic principles of eating healthfully have remained remarkably constant over the years: eat a wide variety of relatively unprocessed foods in reasonable amounts. Note that these same dietary principles apply to prevention of the entire range of diet-related chronic diseases. If an industry-funded study claims miraculous benefits from the sponsor’s products, think, “Advertising.

seven questions that every business must answer: 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see?

For example, some customer service agents might run for many years in optimized learning environments, assisted by coaches and performance evaluators. The best of these trainees would then be used like studs, serving as templates from which millions of fresh copies are stamped out each day. Great effort would be poured into improving the performance of such worker templates, because even a small increment in productivity would yield great economic value when applied in millions of copies.

Plan-Do-Check-Act (PDCA) Cycle, a cornerstone of continuous improvement. The Japanese term for continuous improvement is kaizen and is the process of making incremental improvements, no matter how small, and achieving the lean goal of eliminating all waste that adds cost without adding to value.

Tae Kwon Do is a wonderful example of the Japanese concept, Kaizen, which I believe is a foundational practice for success in any and every aspect of life. Kaizen is the idea that small incremental improvements add up over time to yield big results. It’s simple, it’s powerful, and it works.

In a study of business launches in 108 companies, we found that 86% of those new ventures were line extensions—incremental improvements to existing industry offerings—and a mere 14% were aimed at creating new markets or industries.

Duflo, who is petite and dynamic, doesn’t regard her work as lacking in ambition; rather, she regards these incremental improvements as pioneering. She told me: It is very easy to sit back and come up with grand theories about how to change the world. But often our intuitions are wrong. The world is too complex to figure everything out from your armchair. The only way to be sure is to go out and test your ideas and programs, and to realize that you will often be wrong. But that is not a bad thing. It leads to progress.

In a world of ecosystems, being early often means waiting for other elements and partners to arrive before the real race starts. For defenders, the question is when to actively engage the new proposition—when to shift resources to the yet-to-be-proven offer and reduce investment in the historical, profitable core. Reacting too early means loss of margin; reacting too late means loss of position. For attackers, the frustration of waiting is amplified as the old regime continues on its own trajectory of incremental improvement. The would-be disruptor is stuck at the starting line, while the finish line moves farther and farther away.

Another human tendency is to approach things incrementally, from an abundance of caution. It feels safer to inch forward rather than take bold leaps. Incrementalism is about avoiding risk by building on whatever has already been achieved as a stable foundation. But merely trying for marginal improvements on the status quo carries its own risks.

This survey of transforming [general-purpose technologies] illustrates why we argue that one cannot explain the long-run growth record of the West, or the world, without understanding technology. Further, one cannot properly understand technology when it is formulated merely as a scalar in a production function. Instead, one must comprehend each technology’s characteristics and channels of structural impacts. Along with the masses of incremental changes in technology that are important sources of economic growth from year to year, every once in a while comes a new GPT that causes major structural adjustments and changes in our way of life, as well as rejuvenating the growth process by presenting a whole new research programme for finding improvements in, and applications for, the new GPT.

Why mobile app hosting is fundamental for your versatile application? Portable application hosting is fundamental for your site? Also, why it is compulsory to work? To lay it out plainly, you have constructed a versatile application. What would be the best next step? Fostering an application isn't generally so direct as tossing it in the air; it needs a spot to live, or all the more precisely, a hosting supplier. It's better assuming it's done on an outside server since your gadget won't deal with the power. An application that crashes each time won't acquire large number of clients, which youthful new businesses need. Versatile app hosting services is fundamental, with a powerful server is the best arrangement. We'll take a gander at how portable applications create and why composing code isn't the entire story. How would you foster a portable application? It's more convoluted than you likely suspect. It comprises of two sections. Utilizing a telephone or tablet, the client can explore the application's front end by clicking buttons and moving sliders. The server-side, nonetheless, should be answerable for showing buttons and sliders. When you click on the button, a data demand is shipped off the server. Subsequent to handling, you will figure out the outcomes. You ought to have another screen stacked in practically no time, so you will not lose significant clients pausing. Is it important to have a versatile application? Versatile application improvement requires something other than composing code. The client's gadget will clearly contain the whole backend if the application resembles a mini-computer with just rudimentary capacities. Notwithstanding, a backend should exist that offers more complicated capacities, and something should empower solicitations to be satisfied there. In this manner, App Hosting is fundamental. It alludes to introducing an application on the server of a supplier, like Amazon Web Services (AWS) or Google Cloud Platform (GCP). These suppliers put the application on their servers. There are basically no distinctions between Mobile App Hosting and hosting sites. In like manner, the versatile application hosting server processes a solicitation sent by the client. The client makes a move or sends a solicitation. So what precisely is Code Push? It would assist with fixing bugs when they happen toward the front. In AppStore and Google Play, an update requires an audit each time it is made. The interaction requires 30 minutes for Android and could take more time to a day for iOS. You can robotize this and pass the survey by transferring updates to Code Push. Designers can without much of a stretch update their React Native applications utilizing the App Center. Applications can demand refreshes utilizing the gave client SDK from the focal vault, which is a focal store for refreshes. Mechanizing refreshes permits us to fix blunders quicker, setting aside us time and cash. How do these administrations vary? Cloud hosting is one model. It's something we've utilized ourselves first. Then, at that point, on the grounds that a ton of organizations use it, Whence comes this? Rather than regular hosting, cloud hosting utilizes only one server rather than different servers. A virtual and actual organization of cloud servers has the application or site. How much is portable application hosting fundamental in the cloud? Reliability You would lose your item assuming something happened to the server it was facilitated. Another situation includes many machines that are associated. Information will stay on the organization regardless of whether it vanishes from one server. Efficiencies Dissimilar to a normal server, cloud hosting can increment framework assets. This is on the grounds that the server's ability should be expanded assuming the quantity of clients increments abruptly. Assuming you utilize a devoted server, the cycle is more adaptable.

Time is the most frequent obstacle to change that my clients name. Luckily, it comes in small increments. It can be broken down and taken back in pocket-sized, clever little nuggets: one minute, five minutes, fifteen minutes at a time.

Many developers and usability professionals still approach interface design by asking what the tasks are. Although this may get the job done, it won’t produce much more than an incremental improvement: It won’t provide a solution that differentiates your product in the market, and very often it won’t really satisfy the user.

We are trying incrementally to move people in a direction where the cost is less, the risk is less, and the ethical insult is minimal. We are not going to change thousands of years of human nature or cultural norms overnight. In the real world—where you and I live—any improvement is a plus.

The Innovator’s Dilemma: they are very good at creating incremental improvements to existing products and serving existing customers, which Christensen called sustaining innovation, but struggle to create breakthrough new products—disruptive innovation—that can create new sustainable sources of growth.

Here are the most important software design principles discussed in this book: Complexity is incremental: you have to sweat the small stuff (see p. 11). Working code isn’t enough (see p. 14). Make continual small investments to improve system design (see p. 15). Modules should be deep (see p. 23) Interfaces should be designed to make the most common usage as simple as possible (see p. 27). It’s more important for a module to have a simple interface than a simple implementation (see pp. 61, 74). General-purpose modules are deeper (see p. 39). Separate general-purpose and special-purpose code (see pp. 45, 68). Different layers should have different abstractions (see p. 51). Pull complexity downward (see p. 61). Define errors out of existence (see p. 81). Design it twice (see p. 91). Comments should describe things that are not obvious from the code (see p. 101). Software should be designed for ease of reading, not ease of writing (see p. 151). The increments of software development should be abstractions, not features (see p. 156). Separate what matters from what doesn’t matter and emphasize the things that matter (see p. 171

All knowledge growth is by incremental improvement, but in many fields there comes a point when one of the incremental improvements in a system of knowledge or technology causes a sudden increase in reach, making it a universal system in the relevant domain. In the past, innovators who brought about such a jump to universality had rarely been seeking it, but since the Enlightenment they have been, and universal explanations have been valued both for their own sake and for their usefulness. Because error-correction is essential in processes of potentially unlimited length, the jump to universality only ever happens in digital systems.

The payments system is the heart of the financial services industry, and most people who work in banking are engaged in servicing payments. But this activity commands both low priority and low prestige within the industry. Competition between firms generally promotes innovation and change, but a bank can gain very little competitive advantage by improving its payment systems, since the customer experience is the result more of the efficiency of the system as a whole than of the efficiency of any individual bank. Incentives to speed payments are weak. Incrementally developed over several decades, the internal systems of most banks creak: it is easier, and implies less chance of short-term disruption, to add bits to what already exists than to engage in basic redesign. The interests of the leaders of the industry have been elsewhere, and banks have tended to see new technology as a means of reducing costs rather than as an opportunity to serve consumer needs more effectively. Although the USA is a global centre for financial innovation in wholesale financial markets, it is a laggard in innovation in retail banking, and while Britain scores higher, it does not score much higher. Martin Taylor, former chief executive of Barclays (who resigned in 1998, when he could not stop the rise of the trading culture at the bank), described the state of payment systems in this way: ‘the systems architecture at the typical big bank, especially if it has grown through merger and acquisition, has departed from the Palladian villa envisaged by its original designers and morphed into a gothic house of horrors, full of turrets, broken glass and uneven paving.

seven questions that every business must answer: 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see?

Modification of firms' innovation processes to systematically search for and further develop innovations created by lead users can provide manufacturers with a better interface to the innovation process as it actually works, and so provide better performance. A natural experiment conducted at 3M illustrates this possibility. Annual sales of lead user product ideas generated by the average lead user project at 3M were conservatively forecast by management to be more than 8 times the sales forecast for new products developed in the traditional manner-$146 million versus $18 million per year. In addition, lead user projects were found to generate ideas for new product lines, while traditional market-research methods were found to produce ideas for incremental improvements to existing

Companies can develop an innovation strategy that works at the three levels of what I call the “innovation pyramid”: a few big bets at the top that represent clear directions for the future and receive the lion’s share of investment; a portfolio of promising midrange ideas pursued by designated teams that develop and test them; and a broad base of early stage ideas or incremental innovations permitting continuous improvement. Influence flows down the pyramid, as the big bets encourage small wins heading in the same direction, but it also can flow up, because big innovations sometimes begin life as small bits of tinkering—as in the famously accidental development of 3M’s Post-it Notes.

if we establish something as the “best possible way, the motivation for kaizen [continuous incremental improvement] will be gone

The reality is that most innovative work is incremental improvement. It’s about staying ahead of trends as opposed to reacting to trends.

The entrepreneurs who stuck with Silicon Valley learned four big lessons from the dot-com crash that still guide business thinking today: 1. Make incremental advances Grand visions inflated the bubble, so they should not be indulged. Anyone who claims to be able to do something great is suspect, and anyone who wants to change the world should be more humble. Small, incremental steps are the only safe path forward. 2. Stay lean and flexible All companies must be “lean,” which is code for “unplanned.” You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, “iterate,” and treat entrepreneurship as agnostic experimentation. 3. Improve on the competition Don’t try to create a new market prematurely. The only way to know you have a real business is to start with an already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors. 4. Focus on product, not sales If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth. These lessons have become dogma in the startup world; those who would ignore them are presumed to invite the justified doom visited upon technology in the great crash of 2000. And yet the opposite principles are probably more correct: 1. It is better to risk boldness than triviality. 2. A bad plan is better than no plan. 3. Competitive markets destroy profits. 4. Sales matters just as much as product.

the day before something is truly a breakthrough, it’s a crazy idea. If it wasn’t a crazy idea, it’s not a breakthrough; it’s an incremental improvement.

Investing (and deciding where to work): Value flows from choosing the right sector, team, and product, in that order. Sector: Embrace risk. Be contrarian, and look for disruptive, not incremental, improvements. Team: At our firm, and at our portfolio companies, it is all about the talent. “A” leaders hire A+ talent; “B” leaders hire C talent. Judge people by the team they build. If you are the smartest person in the room, and remain so for more than a few months, start to worry. Product: The tried-and-true way to judge a product’s value is by the customer’s second purchase. Many products are over-engineered, some are too incremental to displace legacy products, and others solve too narrow a problem. The best solutions offer value through simplicity and target the highest priority needs of buyers. In

Pinch, Bijker, and Hughes note that inclusion in a group, organization, or bureaucracy dampens the originality of inventors and innovators (Bijker, this volume). High inclusion brings mission orientation or commitment to incremental improvements in the evolving technological system with which the group, organization, or bureaucracy has identified. The

The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see? We

the seven questions that every business must answer: 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see?

There are various incremental improvements to the way software is delivered which will yield immediate benefits, such as teaching developers to write production-ready software, running CI on production-like systems, and instituting cross-functional teams.

Type X behavior often holds an entity theory of intelligence, prefers performance goals to learning goals, and disdains effort as a sign of weakness. Type I behavior has an incremental theory of intelligence, prizes learning goals over performance goals, and welcomes effort as a way to improve at something that matters. Begin with one mindset, and mastery is impossible. Begin with the other, and it can be inevitable.

LEADERSHIP | Intuit’s CEO on Building a Design-Driven Company Brad Smith | 222 words Although 46 similar products were on the market when Intuit launched Quicken, in 1983, it immediately became the market leader in personal finance software and has held that position for three decades. That’s because Quicken was so well designed that using it is intuitive. But by the time Smith became CEO, in 2008, the company had become overly focused on adding incremental features that delivered ease of use but not delight. What was missing was an emotional connection with customers. He and his team set out to integrate design thinking into every part of Intuit. They changed the layout of the office, reduced the number of cubes, and added more collaboration spaces and places for impromptu work. They increased the number of designers by nearly 600% and now hold quarterly design conferences. They bring in people who have created exceptionally designed products, such as the Nest thermostat and the Kayak travel website, to share insights with Intuit employees. The company acquired one start-up, called Mint, and collaborates with another, called ZenPayroll, to improve customer experience. Although most people don’t think of financial software as a category driven by emotion or design, Smith writes, Intuit’s D4D (“design for delight”) program has paid off. For example, its SnapTax app, inspired by consumers’ migration to smartphones, led one user to write, “I want this app to have my babies.

It’s still running today. If you examined the years since 1800 in twenty-year increments, and charted every way that human welfare can be expressed in numbers—not just annual per capita GDP, which climbed to more than $6,000 by 2000, but mortality at birth (in fact, mortality at any age); calories consumed; prevalence of infectious disease; average height of adults; percentage of lifetime spent disabled; percentage of population living in poverty; number of rooms per person; percentage of population enrolled in primary, secondary, and postsecondary education; illiteracy; and annual hours of leisure time—the chart will show every measure better at the end of the period than it was at the beginning. And the phenomenon isn’t restricted to Europe and North America; the same improvements have occurred in every region of the world. A baby born in France in 1800 could expect to live thirty years—twenty-five years less than a baby born in the Republic of the Congo in 2000. The nineteenth-century French infant4 would be at significantly greater risk of starvation, infectious disease, and violence, and even if he or she were to survive into adulthood, would be far less likely to learn how to read.

The beauty of agile comes in with its incremental nature and use of empiricism to focus on three “I”s - Interaction, Iteration, and Improvement.

The entrepreneurs who stuck with Silicon Valley learned four big lessons from the dot-com crash that still guide business thinking today: 1. Make incremental advances Grand visions inflated the bubble, so they should not be indulged. Anyone who claims to be able to do something great is suspect, and anyone who wants to change the world should be more humble. Small, incremental steps are the only safe path forward. 2. Stay lean and flexible All companies must be “lean,” which is code for “unplanned.” You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, “iterate,” and treat entrepreneurship as agnostic experimentation. 3. Improve on the competition Don’t try to create a new market prematurely. The only way to know you have a real business is to start with an already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors. 4. Focus on product, not sales If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth.

What's your economic forecast for 2015? The world's improving. The U.S. economy is going to grow a little faster than last year, though probably a little weaker in the first quarter. Europe's going to be incrementally better, because they've fixed their banking crisis. They've benefited from a very weakened euro. And then you have economies like India, which was stagnating at around 5-ish percent GDP growth a year ago, and now they're going to receive the benefit of lower oil prices. That's going to add at least 1 percent to India's GDP. Prime Minister Narendra Modi's reforms will probably add 1 or 2 percent more growth to overcome all the weakness in China.

Very few people writing about this new industry in the mainstream press truly understood how personal computers had already begun to revert to institutional machines. This was mainly because it was easier for most journalists of the early 1990s to envision and get personally excited about the potential of educational software, or of managing their personal finances, or organizing their recipes in the “digital” kitchen, or imagining how amateur architects could design funky homes right on their home computers. Who wouldn’t be excited about more power in the hands of people, the computer as an extension of the brain, a “bicycle for the mind,” as Steve put it? This was the story of computing that got all the ink, and it was a story no one unfurled as well as Steve. Bill Gates wasn’t swayed by that romance. He saw it as a naïve fantasy that missed the point of the much more sophisticated things PCs could do for people in the enterprise. A consumer market can be an enormously profitable one—put simply, there are so many more people than businesses that if you sell them the right product you can mint money. But the personal computers of that time still didn’t have enough power at a low enough price to excite the vast majority of consumers, or to change their lives in any meaningful way. The business market, however, was a different beast. The potential volume of sales represented by all those corporate desktops, in all those thousands of companies big and small, became the target of Bill Gates’s strategic brilliance and focus. Those companies paid good prices for the reliability and consistency that Windows PCs could deliver. They welcomed incremental improvement, and Bill knew how to give it to them. Steve paid lip service to it, but his heart wasn’t in it. He thrilled only to the concept of how a dramatically better computer could unlock even more potential for its user.

Don’t always try to make big improvements – sometimes small incremental daily improvements are all you need.

It's what we're all striving for in this life - to understand our purpose with certainty and to have faith in the workings of this world. "Listen, Jose Luis," she said leaning closer. "That's our purpose as beings - to question, to learn, to improve ourselves spiritually, incrementally through our years. We're at best only intelligent animals, the fortunate creatures given the gift of reason... the gift of insight into God's grand design. Isn't it ungrateful to ignore it when the Lord enters our lives and touches us with his love and direction? At a chosen point in every person's life, He makes himself known in His most delicate of ways. But still, at the end of it all, it's up to us to recognize and appreciate it, no?

In fact, like Norton and Ramadan, most entrepreneurs are “replicative,” that is, they take an existing product or idea and make it better. This is what Howard Head and James Dyson did. This process of incremental or iterative improvement is the basis of almost all innovation. Innovation proceeds in phases; inventors take what exists and create accretive combinations. Often an innovation comes down to having brought existing things together in a way never before seen.

Before the management of the company just described could become fast innovators, they had to develop and embrace a new philosophy of organizing around time. The new philosophy is embedded in these eleven key principles: Time is the key performance variable to be managed to attain improved cost and quality. Time benchmarks are set by the performance of competitors and, if faster, by what is technologically possible. The support functions necessary to advance the development process are actively managed to be “invisible.” Their need is to be anticipated; they are to be invested in and kept up-to-date. They are never to be allowed to slow the development process. Each program is to be managed and executed by a small, dedicated, decision-empowered, and experienced team. Team members have common goals and are measured and evaluated as part of a team. The development programs are to have four steps, and the company will organize itself around these steps: Planning and preparation Product definition Design development Manufacturing ramp-up Product improvement The objective of planning and preparation is to avoid having to invent in the middle of the development process—make unknowns be knowns. After definition, the product specification is frozen. The definition is committed to and not allowed to be changed. The improvement phase is to be used for costs and feature enhancements. Functional expertise resides in the development program. Manufacturing and design resources are full-time participants in the definition team. Manufacturing resources are full time participants in the design team. Team members are collocated. Senior management reviews are few. The role of senior management is to ensure that the program teams have the appropriate resources, incentives and environment to execute their tasks quickly. New programs are generated continuously, at regular market-driven intervals, and incorporate more incremental advances and fewer “great leaps forward.

Adam Back, the CEO of Blockstream and whose development of Hashcash in the 1990s was cited by Satoshi Nakamoto in the Bitcoin white paper, had this to say about Bitcoin trade-offs in a 2021 interview: There’s something unusual about Bitcoin. So, in 2013 I spent about 4 months of my spare time trying to find any way to appreciably improve Bitcoin, you know, across scalability, decentralization, privacy, fungibility, making it easier for people to mine on small devices… a bunch of metrics that I considered to be metrics of improvement. And so I looked at lots of different changing parameters, changing design, changing network, changing cryptography, and, you know, I came up with lots of different ideas — some of which have been proposed by other people since. But, basically to my surprise, it seemed that almost anything you did that arguably improved it in one way, made it worse in multiple other ways. It made it more complicated, used more bandwidth, made some other aspect of the system objectively worse. And so I came to think about it that Bitcoin kind of exists in a narrow pocket of design space. You know, the design space of all possible designs is an enormous search space, right, and counterintuitively it seems you can’t significantly improve it. And bear in mind I come from a background where I have a PhD in distributed systems, and spent most of my career working on large scale internet systems for startups and big companies and security protocols, and that sort of thing, so I feel like I have a reasonable chance — if anybody does — of incrementally improving something of this nature. And basically I gave it a shot and concluded, ‘Wow there is literally, basically nothing. Literally everything you do makes it worse.’ Which was not what I was expecting.344

True equality can never be achieved; someone somewhere will always be screwed over. True freedom doesn’t really exist because we all must sacrifice some autonomy for stability. No one, no matter how much you love them or they love you, will ever absolve that internal guilt you feel simply for existing. It’s all fucked. Everything is fucked. It always has been and always will be. There are no solutions, only stopgap measures, only incremental improvements, only slightly better forms of fuckedness than others. And it’s time we stop running from that and, instead, embrace it.42

Second, any progress in your strong attributes is incremental only. On the flip side, improving your weak points raises the whole system. A chain is only as strong as its weakest link. Nowhere is this cliché more appropriate than in your kinetic chain.

The long tail of lower-value automation opportunities should involve less focus on the redesign. The value will be captured through the systematic use of the lean methodology to improve the processes incrementally (e.g., simplify, reduce the number of actions).

Steep growth" is generally characterized by rapid change- learning new skills or deepening existing ones quickly. It's not about becoming a manager- plenty of individual contributors remain on a steep growth trajectory their entire careers, and plenty of managers are on a gradual growth trajectory. Nor should steep growth be thought of as narrowly as "promotion". It's about having an increased impact over time. Gradual growth is characterized by stability. People on a gradual growth trajectory, who perform well, have generally mastered their work and are making incremental rather than sudden, dramatic improvements. Some roles may be better suited to a rock star because they require steadiness, accumulated knowledge, and an attention to detail that someone in a super-star phase might not have the focus or patience for. p50

Protopia is a state of becoming, rather than a destination. It is a process. In the protopian mode, things are better today than they were yesterday, although only a little better. It is incremental improvement or mild progress.

AT&T, he believed, should not be in the space business. But all of these concerns may have been magnified by Kelly’s opposition to the kind of innovation that might later be described as “discontinuous.”14 Bell Labs had just completed the successful transatlantic cable; the future of communications to Europe and beyond appeared to reside in new and better cables. These would be incremental innovations. In such a vision of the future, orbiting satellites weren’t only a risky and unproven technology; they were also—at least to a telephone executive with a well-defined, step-by-step ten-year plan for improving the system—a strange sideways leap.

Kanban (capital “K”) is used to refer to the methodology of evolutionary, incremental process improvement

Monday, November 29 Your word is a lamp to my feet and a light to my path. —Psalm 119:105 (ESV) Here you go!” my twenty-two-year-old son, John, said cheerfully, handing me a stack of hundred-dollar bills. Since he began working he has also begun paying me rent. He prefers to pay in cash, I think because it is concrete evidence he is contributing to the family. We both enjoy the monthly ritual. This has been a long, long time coming. There were the years in which John’s anxiety triggered rages, then the years when he was depressed and didn’t leave the house except to walk the dog or go to therapy. There were long stretches of time when there seemed to be no path forward. Through those I learned that my inability to see how life could improve meant only one thing: that I couldn’t see the way through. Oddly, in retrospect, I can’t see the path we took, either. I think that’s because John’s progress was so incremental, each step forward so infinitely small as to be almost unnoticeable. It may also have something to do with the fact that the “lamp to my feet” that lit my path was much like the handheld oil lamps of biblical times, casting only enough light to illuminate my next stumbling step. Yet now my son is gainfully employed, a taxpaying citizen. He does not earn a lot, but he works hard and his boss likes him. Someday, I think, he will probably be able to afford his own apartment. I’m not worried about when that happens. There are those who might argue John “should” be doing X or Y or Z. For me, those “shoulds” don’t matter: I’ve learned we can’t move forward from where we wish we were. We can only move forward from where we are now. Lord, let Your word illuminate my next step. And then the one after. And the one after that. —Julia Attaway Digging Deeper: Psalm 44:18

You will then find yourself turning across time, incrementally and gracefully, to aim ever more accurately at that tiny pinpoint, the X that marks the spot, the bull’s-eye, and the center of the cross; to aim at the highest value of which you can conceive. You will pursue a target that is both moving and receding: moving, because you do not have the wisdom to aim in the proper direction when you first take aim; receding, because no matter how close you come to perfecting what you are currently practicing, new vistas of possible perfection will open up in front of you. Discipline and transformation will nonetheless lead you inexorably forward. With will and luck, you will find a story that is meaningful and productive, improves itself with time, and perhaps even provides you with more than a few moments of satisfaction and joy. With will and luck, you will be the hero of that story, the disciplined sojourner, the creative transformer, and the benefactor of your family and broader society.

It requires leaders to design organizations that can succeed in mature businesses where success comes from incremental improvement, close attention to customers, and rigorous execution and to simultaneously compete in emerging businesses where success requires speed, flexibility, and a tolerance for mistakes. We refer to this capability as ambidexterity—the ability to do both. If leaders are the linchpin to success, then ambidexterity is the weapon with which they must do battle. We believe ambidexterity is the key to solving the innovator’s dilemma. How leaders and companies can do this is the story we tell here.

The sad fact seems to be that when a business is successful, the inexorable tendency of managers is to protect that success and incrementally improve existing operations, not to “waste” resources on experiments in small, lower-margin businesses.

The entrepreneurs who stuck with Silicon Valley learned four big lessons from the dot-com crash that still guide business thinking today: 1. Make incremental advances Grand visions inflated the bubble, so they should not be indulged. Anyone who claims to be able to do something great is suspect, and anyone who wants to change the world should be more humble. Small, incremental steps are the only safe path forward. 2. Stay lean and flexible All companies must be “lean,” which is code for “unplanned.” You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, “iterate,” and treat entrepreneurship as agnostic experimentation. 3. Improve on the competition Don’t try to create a new market prematurely. The only way to know you have a real business is to start with an already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors. 4. Focus on product, not sales If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth.

The main point is that measuring, managing and improving your key marketing numbers, even by an incremental amount, can have a massive impact on the end result. Small hinges swing big doors.

Daily incremental improvements produce lasting results, which, in turn, lead to positive change.

We are invited by Dawkins and Darwin to believe that the evolution of the eye proceeded step-by-step through a series of plausible intermediates in infinitesimal increments. But are they infinitesimal? Remember that the "light-sensitive spot" that Dawkins takes as his atarting point requires a cascade of factors, including 11-cis-retinal and rhodopsin, to function. Dawkins doesn't mention them. And where did the "little cup" come from? A ball of cells--from which the cup must be made--will tend to be rounded unless held in the correct shape by molecular supports. In fact, there are dozens of complex proteins involved in mantaining cell shape, and dozens more that control extracellular structure; in their absence, cells take the shape of so many soap bubbles. Do these structures represent single-step mutations? Dawkins did not tell us how the apparently simple "cup" shape came to be. And although he reassures us that any "translucent material" would be an improvement (recall that Haeckel mistakenly thought it would be easy to produce cells since they were certainly just "simple lumps"), we are not told how difficult it is to produce a "simple lens". In short, Dawkins's explanation is only addressed to the level of what is called gross anatomy.

learned four big lessons from the dot-com crash that still guide business thinking today: 1. Make incremental advances Grand visions inflated the bubble, so they should not be indulged. Anyone who claims to be able to do something great is suspect, and anyone who wants to change the world should be more humble. Small, incremental steps are the only safe path forward. 2. Stay lean and flexible All companies must be “lean,” which is code for “unplanned.” You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, “iterate,” and treat entrepreneurship as agnostic experimentation. 3. Improve on the competition Don’t try to create a new market prematurely. The only way to know you have a real business is to start with an already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors. 4. Focus on product, not sales If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth.

The goal of going Agile is to hedge risk by doing incremental-iterative development, increasing overall process efficiency, and the quality of the final output.

SnapTax competes directly with one of Intuit’s flagship products: the fully featured TurboTax desktop software. Usually, companies like Intuit fall into the trap described in Clayton Christensten’s The Innovator’s Dilemma: they are very good at creating incremental improvements to existing products and serving existing customers, which Christensen called sustaining innovation, but struggle to create breakthrough new products—disruptive innovation—that can create new sustainable sources of growth.

The problem with this approach was that product developers focused mostly on incrementally improving existing products, rather than coming up with new, potentially breakthrough, ideas.

Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make you stand out in the marketplace.

When Gopnik argues that liberalism is the rational preference, it is hard to disagree with him given the evidence that liberal methods work and—despite their incremental approach—they work remarkably fast. It is no coincidence that liberalism, rationalism, and empiricism go together under the banner of the “Enlightenment” or that, together, they have decreased human suffering so much through technological improvements, effective infrastructure, and medical and other scientific advances, as well as by upholding human rights.

The choice is between multiplication of results using strengths or incremental improvement fixing weaknesses that will, at best, become mediocre. Focus on better use of your best weapons instead of constant repair.

It’s the habit of process change—the undertaking of numerous, sustained changes over time—that counts. So often leaders try to change a business overnight by taking a single, bold action. Process improvement is less dramatic and glamorous than that. It’s a change in mind-set and operational norms that takes months or even years to establish, and that yields incremental, accumulated gains years into the future (remember that the compounding effect of 3 percent versus 1 percent annual productivity is huge over time). Process improvement is also about yielding some of your authority as a leader and empowering others closest to the action to improve the real work, incrementally, day after day. Their insights, judgments, and decisions large and small, compounded over a period of years, move the organization forward.

In addition to improving R&D and engineering processes, we pushed hard for our business leaders to treat R&D more strategically. Our individual business units used to decide how much to spend on R&D based on previous budgets and what they thought their proper “share” of available money was, regardless of the impact on current and future projects. We centralized R&D budgeting at the business level, analyzing potential projects and channeling more funds to those we thought would yield the biggest business impact. In our Aerospace business, we also began choosing new projects in ways that would balance long- and short-term growth. Most new product development had entailed what we called “long-cycle” projects. We’d invest in designing a revolutionary new cockpit design, but it might be six to eight years before the project was finished and sales started coming in. Beginning around 2005, we balanced these kinds of projects with new, “short-cycle” ones—products that customers might purchase within months, not years (incremental enhancements to existing aircraft, for instance, rather than entirely new platforms for new aircrafts). Then we started adding the salespeople to support it, giving it an even bigger boost in 2010. Together, the combination of short- and long-cycle projects would allow us to realize steadier, more predictable growth. Over the years, our shorter-cycle products have grown, and today they are a highly profitable, $1 billion business.

The key point being that measuring, managing and improving your key marketing numbers even by an incremental amount can have a massive impact on the end result. Small hinges swing big doors.

Occasionally, I’ll use the words “wisdom” and “virtue” interchangeably with intrinsic growth, but one reason those words aren’t ideal is that they call to mind either old gray-haired folk or demure young virgins. Intrinsic growth, though, isn’t about age or sex–it’s about improving intention, discernment, and self-control. The point is not to turn individuals into long-bearded gurus, but to nudge everyone toward incrementally greater intrinsic growth. 17