Hype Quotes

We're not freaks, Tally. We're normal. We may not be gorgeous, but at least we're not hyped-up Barbie dolls.

What's the whole point of being pretty on the outside when you’re so ugly on the inside?

There is nothing in the record of the past two years when both Houses of Congress have been controlled by the Republican Party which can lead any person to believe that those promises will be fulfilled in the future. They follow the Hitler line - no matter how big the lie; repeat it often enough and the masses will regard it as truth.

People are sheep. TV is the shepherd.

I doubt you’ve ever been forced to nonstop bang a woman hyped up on the undead voodoo version of Spanish fly, have you?” His chuckle was soft. “Can’t say that I have, Kitten.” “Yeah, well, consider me an original.” This time, when his lips brushed across my skin, it lasted more than a moment. “I always have.

And that’s what is so insidious about talk. Anyone can talk about himself or herself. Even a child knows how to gossip and chatter. Most people are decent at hype and sales. So what is scarce and rare? Silence. The ability to deliberately keep yourself out of the conversation and subsist without its validation. Silence is the respite of the confident and the strong.

Hyping your product to get funding while concealing your true progress and hoping that reality will eventually catch up to the hype continues to be tolerated in the tech industry.

Logical thinking keeps you from wasting time worrying, or hoping. It prevents disappointment. Imagination, on the other hand, only gets you hyped up over things that will never realistically happen.

It’s a temptation that exists for everyone—for talk and hype to replace action.

Once you look past the hype, actors are nothing more than fugitives from reality who specialize in contradiction: we are both children and hardened adults—wide-eyed pupils and jaded working stiffs.

Sometimes the right business decision is to let it go - to let go of an underperforming employee, to let go of an unprofitable branch, to let go of a weak advertising campaign, and to let go of an idea that fails to create the hype you wanted it to be.

your brown eyes are beautiful. don’t believe the hype.

This looks like the red room of pain,” she says.  My mouth drops open. My little prude has been expanding her reading horizons. I choke on my laugh, and a couple of people turn to look at us. I narrow my eyes.  “You read Fifty?” I ask quietly. She blushes. Amazing! — the woman is capable of blushing.  “Everyone was reading it,” she says, defensively. Then she looks up at me with big eyes.  “You?”  “I wanted to see what all the hype was about.” She does that blink, blink, blink thing with her eyelashes.  “Did you pick up any new techniques?” she says, without looking at me. I squeeze her hand. “Would you like to try me out and see?” She turns her face away, pressing her lips together — horribly embarrassed. 

It was here I learnt that corporate principles and military principles are basically the same. Insulation. Illusion. Hype. Activity.

I read an interview with Toni Morrison once. She came into the literary world during the drug-addled New Journalism era, but she never bought the hype. “I want to feel what I feel,” she said. “Even if it’s not happiness.” That is true strength. To want what you have, and not what someone else is holding.

The Italian neofascists were learning from the U.S. reactionaries how to achieve fascism's class goals within the confines of quasi-democratic forms: use an upbeat, Reaganesque optimism; replace the jackbooted militarists with media-hyped crowd pleasers; convince people that government is the enemy - especially its social service sector - while strengthening the repressive capacities of the state; instigate racist hostility and antagonisms between the resident population and immigrants; preach the mythical virtues of the free market; and pursue tax and spending measures that redistribute income upward.

He knows how to market himself well. Nowadays, that's all that seems to count. He's rebellious in a way that appeals to people with vain, shallow taste. So of course he manipulates his audiences with the blessing of his recording company and the financial investors behind his brand.

And that’s what is so insidious about talk. Anyone can talk about himself or herself. Even a child knows how to gossip and chatter. Most people are decent at hype and sales. So what is scarce and rare? Silence.

When pain comes, it must not derail you from your set virtues. If it does, you have failed to practice your virtues by going with the hype of pain.

EVERYONE DABBING AND DOING COOL FORTNITE DANCES, LIKE THE FLOSS, HYPE, AND ORANGE JUSTICE!

All this talk about artificial intelligence is really just hype, it will take at least fifty years before we have to let them vote.

I reached for a Coca-Cola. “Want some?” I asked. “I do not drink caffeine,” he said. “Wow, you make me look like a bad girl; that's hard to do.” He cracked a big smile for the first time I'd seen, and a huge dimple appeared in his right cheek. A butterfly wing flapped in my stomach. I turned my attention back to the drinks, fumbling a little for a cup. “Don't let me pressure you,” I said. “I was only kidding. We don't need you all hyped up on caffeine. How about ginger ale instead?" “Is that drink not only for upset stomachs?

In the moral realm, there is very little consensus left in Western countries over the proper basis of moral behavior. And because of the power of the media, for millions of men and women the only venue where moral questions are discussed and weighed is the talk show, where more often than not the primary aim is to entertain, even shock, not to think. When Geraldo and Oprah become the arbiters of public morality, when the opinion of the latest media personality is sought on everything from abortion to transvestites, when banality is mistaken for profundity because [it's] uttered by a movie star or a basketball player, it is not surprising that there is less thought than hype. Oprah shapes more of the nation's grasp of right and wrong than most of the pulpits in the land. Personal and social ethics have been removed from the realms of truth and structures of thoughts; they have not only been relativized, but they have been democratized and trivialized.

How does a pig hype up a crowd? Is he going to sing the national anthem?” Coach asks politely.

Does your father-in-law pay you to be his hype man? Or you do it for free to score approval points?

I know what it is! We’ve arrived at the West Coast! We’re all strangers again! Folks, I just forgot the biggest gumption trap of all. The funeral procession! The one everybody’s in, this hyped-up, fuck-you, supermodern, ego style of life that thinks it owns this country.

All these beefy Caucasians with guns. Get enough of them together,looking for the America they always believed they'd grow up in, and they glom together like overcooked rice, form integral, starchy little units. With their power tools, portable generators, weapons, four-wheel-drive vehicles, and personal computers, they are like beavers hyped up on crystal meth, manic engineers without a blueprint, chewing through the wilderness, building things and abandoning them, altering the flow of mighty rivers and then moving on because the place ain't what it used to be. The byproduct of the lifestyle is polluted rivers, greenhouse effect, spouse abuse, televangelists, and serial killers. But as long as you have that four-wheel-drive vehicle and can keep driving north, you can sustain it, keep moving just quickly enough to stay one step ahead of your own waste stream. In twenty years, ten million white people will converge on the north pole and park their bagos there. The low-grade waste heat of their thermodynamically intense lifestyle will turn the crystalline icescape pliable and treacherous. It will melt a hole through the polar icecap, and all that metal will sink to the bottom, sucking the biomass down with it.

Mari was what was known as an underachiever, which even an underachiever knew was sociology code for "overfailer." She was famous in the Lore for the simple fact that one day she might be worth being famous. All hype-no substance. That was Mari.

They lived off each other's hypocrisy, fuelling a worthless market of trash.

They leave the genitals off Barbie and Ken, but they manufacture every kind of war toy. Because sex is more threatening to us than aggression. There have been strict rules about sex since the beginning of written rules, and even before, if we can believe myth. I think that's because it's in sex that men feel most vulnerable. In war they can hype themselves up, or they have a weapon. Sex means being literally naked and exposing your feelings. And that's more terrifying to most men than the risk of dying while fighting a bear or a soldier.

Paradise” is a suffering word, grossly overused and ineptly devalued in everyday hype and blurb. Yet, tired as it is, it will have to do. Nothing else conveys that sense of place that can inspire a blissful contentment.

Tears are a very expensive commodity don't waste them on insignificance. - On Being Hyped Up

I became an “energy producer” at Bar Mitzvahs. Energy producer is what white suburban people call a “hype man.” I was basically the Flava Flav of Bar Mitzvahs.

Quality sells itself. No hype needed.

The truth of war is not always easy. The truth is always more heroic than the hype.

If you have an event or anything you want to be hyped; tell it to your children. They might surprise you!

Like almost all of Beefheart's recorded work, it was not even "ahead" of its time in 1969. Then and now, it stands outside time, trends, fads, hypes, the rise and fall of whole genres eclectic as walking Christmas trees, constituting a genre unto itself: truly, a musical Monolith if ever there was one.

Meanwhile there have always been people who hate New York without ever setting foot in it—because they hear too much about it and get tired of the hype, because they “lost” a cousin who moved here from TinyRepublicanVille and turned socialist, because they secretly wish they could live here, too, but are too scared to try, whatever.

For half a century now, a new consciousness has been entering the human world, a new awareness that can only be called transcendent, spiritual. If you find yourself reading this book, then perhaps you already sense what is happening, already feel it inside. It begins with a heightened perception of the way our lives move forward. We notice those chance events that occur at just the right moment, and bring forth just the right individuals, to suddenly send our lives in a new and important direction. Perhaps more than any other people in any other time, we intuit higher meaning in these mysterious happenings. We know that life is really about a spiritual unfolding that is personal and enchanting an unfolding that no science or philosophy or religion has yet fully clarified. And we know something else as well: know that once we do understand what is happening, how to engage this allusive process and maximize its occurrence in our lives, human society will take a quantum leap into a whole new way of life one that realizes the best of our tradition and creates a culture that has been the goal of history all along. The following story is offered toward this new understanding. If it touches you, if it crystalizes something that you perceive in life, then pass on what you see to another for I think our new awareness of the spiritual is expanding in exactly this way, no longer through hype nor fad, but personally, through a kind of positive psychological contagion among people. All that any of us have to do is uspend our doubts and distractions just long enough... and miraculously,this reality can be our own.

It is not an overstatement to say that the destiny of the entire human race depends on what is going on in America today. This is a staggering reality to the rest of the world; they must feel like passengers in a supersonic jetliner who are forced to watch helplessly while a passel of drunks, hypes, freaks, and madmen fight for the controls and the pilot's seat. – Eldridge Cleaver, Soul on Ice, 1968

• A good trick is to fill your medicine cabinet with marbles. Nothing announces a nosey guest better than an avalanche of marbles hitting a porcelain sink. Plus you’ll know which guest is a junkie whore or gutter hype, and you’ll know what else to hide. Count your stash or remove the labels from your prescription bottles.

These days I am in a super-acute, a hyped-up life. It never goes to sleep. And yet all the events of this hyped-up life seem to be cut from the hyperdream. All of them turn up accompanied by a voice that murmurs to my heart "it's not going to last.

These things—I call them my “tornado explosions”— are pieces of me. All the stuff that does not work gets balled up and hyped up. I can’t stop, even though I want to, even though I know I’m freaking people out. I lose myself. It can get kinda ugly. Once,

LLMs represent some of the most promising yet ethically fraught technologies ever conceived. Their development plots a razor’s edge between utopian and dystopian potentials depending on our choices moving forward.

Never buy your own hype.

They will prove nothing except that we viewers will watch anything if it’s sufficiently hyped.

What we need is a somber, thoughtful, thorough, hype-free, even lugubrious book that honors the dead and resuscitates the spiritual ancestors of today's mediated frenzy.

The good and the bad occur at all times and will keep happening. We can become lost if we go with the hype of ‘good and bad’ every time.

Abundance is a global vision built on the backbone of exponential change, but our local and linear brains are blind to the possibility, the opportunities it may present, and the speed at which it will arrive. Instead we fall prey to what’s become known as the “hype cycle.

Every set of phenomena, whether cultural totality or sequence of events, has to be fragmented, disjointed, so that it can be sent down the circuits; every kind of language has to be resolved into a binary formulation so that it can circulate not, any longer, in our memories, but in the luminous, electronic memory of the computers. No human language can withstand the speed of light. No event can withstand being beamed across the whole planet. No meaning can withstand acceleration. No history can withstand the centrifugation of facts or their being short-circuited in real time (to pursue the same train of thought: no sexuality can withstand being liberated, no culture can withstand being hyped, no truth can withstand being verified, etc.).

dealing with drunks and hypes and homeless people who’ve got one foot in reality and the other in the Twilight Zone, you get used to seeing big changes in people, and usually not changes for the better. You teach yourself to see who’s under the new bruises and the fresh coats of dirt.

Our country needs more tough critics like you who don't just swallow the hype like everyone else. So many writers might as well be on the payroll — be it entertainment industry or government.

You have no shot at experiencing real change in life if you’re habitually protecting your image, hyping your spiritual brand, and putting out the vibe that you’re a lot more unfazed by temptation than the reality you know and live would suggest.

For businesses, it is vital to embed ethical checkpoints in workflows, allowing models to be stopped if unacceptable risks emerge. The apparent ease of building capable LLMs with existing foundations can mask serious robustness gaps. However unrealistic the scenario may seem under pressure, responsible LLM work requires pragmatic commitments to stop if red lines are crossed during risk assessment.

The lack of transparency regarding training data sources and the methods used can be problematic. For example, algorithmic filtering of training data can skew representations in subtle ways. Attempts to remove overt toxicity by keyword filtering can disproportionately exclude positive portrayals of marginalized groups. Responsible data curation requires first acknowledging and then addressing these complex tradeoffs through input from impacted communities.

I just don’t get all the hype around pretty people. I get why they exist—for meet-cute purposes, for magazine spreads—but they’re just so stressful to be around. Who needs that kind of stress in their life? Not me.

stop trying to be amazing and start being useful. I don’t mean this in a Trojan-horse, “infomercial that pretends to be useful but is actually a sales pitch” way. I mean a genuine, “how can we actually help you?” way.

Why? Does it seem? That it's ALL a bunch of hype? Everyone hailing people who just can't get it right. The T.V.'s glorifying all the ways they're always trying, although it's slowly dying, it's to YOU they keep on lying!

All these beefy Caucasians with guns! Get enough of them together, looking for the America they always believed they'd grow up in, and they glom together like overcooked rice, form integral, starchy little units. With their power tools, portable generators, weapons, four-wheel-drive vehicles, and personal computers, they are like beavers hyped up on crystal meth, manic engineers without a blueprint, chewing through the wilderness, building things and abandoning them, altering the flow of mighty rivers and then moving on because the place ain't what it used to be.

Each side, hypocritical enough to pretend that it lives up to its own hype, is equally insistent that the other side’s worst is truly all that it is. American political advertising is sinking slowly toward a level worthy of Soviet propaganda.

Cliché: "The MBA changed my life." What it really means: "A fantastic career, a great social life and a healthy bank balance...three of the things I had before I started the program.

Being with Leland in a car is like being stuck in a room with a child hyped up on caffeine and sugar that you can’t yell at because it’s not your kid. “What exactly are we doing?” I ask as I glance over at where he’s sitting in the passenger seat.

And there they were being so responsible, practicing safe sex and all. She'd been a fool to believe all that hype, she thought. The only hundred percent safe sex was between Barbie and Ken, and she'd heard rumors that they weren't doing it anymore.

Every piece of data ingested by a model plays a role in determining its behavior. The fairness, transparency, and representativeness of the data reflect directly in the LLMs' outputs. Ignoring ethical considerations in data sourcing can inadvertently perpetuate harmful stereotypes, misinformation, or gaps in knowledge. It can also infringe on the rights of data creators.

The hyping of disabled athletes into superhuman status by Channel 4 only deepens our wounds, inflicted by continual assaults on our daily lives. It truly seems that the only acceptable disabled person is a Paralympian – and then only for a few weeks.

The new atheism has attracted considerable attention today, but apart from the public hype, it offers no substantial change or direction to modernity's problems. Religion may be the opium of the masses but atheism offers no new yeast as leaven for the masses.

Tell me about Gang Starr,' said Nishant, in an effort to start a conversation I'd be interested in. 'One MC, one DJ...' 'Classic combo,' Anand affirmed. 'No hype man?' 'No.' 'What do we need Anand for?' Nishant shrugged, ever the pragmatist, never the catcher of feelings.

Many presume that integrating more advanced automation will directly translate into productivity gains. But research reveals that lower-performing algorithms often elicit greater human effort and diligence. When automation makes obvious mistakes, people stay attentive to compensate. Yet flawless performance prompts blind reliance, causing costly disengagement. Workers overly dependent on accurate automation sleepwalk through responsibilities rather than apply their own judgment.

Science, the discipline in which we should find the harshest scepticism, the most pin-sharp rationality and the hardest-headed empiricism, has become home to a dizzying array of incompetence, delusion, lies and self-deception.

After a year or two, the long term expats won’t see the beggars the same way. After a year or two, the cheeky young monks won’t make them smile. After a year or two, the newest restaurant opening won’t pull them in. To preserve they will withdraw and settle. They will come to accept the limits of it all. The hype won’t bother them. The promise won’t motivate them. They will have accepted their odd expat life, their awkward place in the chimera that is Myanmar today.

Like almost all of Beefheart's recorded work, [Trout Mask Replica] was not even "ahead" of its time in 1969. Then and now, it stands outside time, trends, fads, hypes, the rise and fall of whole genres eclectic as walking Christmas trees, constituting a genre unto itself: truly, a musical Monolith if ever there was one.

Old Madame du Deffand and her friends talked for fifty years without stopping. And of it all, what remains? Perhaps three witty sayings. So that we are at liberty to suppose either that nothing was said, or that nothing witty was said, or that the fraction of three witty sayings lasted eighteen thousand two hundred and fifty nights, which does not leave a liberal allowance of wit for any one of them.

But rumor had it he was exceptional. Word had spread that one of his professors at Harvard—the daughter of a managing partner—claimed he was the most gifted law student she’d ever encountered. Some of the secretaries who’d seen the guy come in for his interview were saying that on top of this apparent brilliance he was also cute. I was skeptical of all of it. In my experience, you put a suit on any half-intelligent black man and white people tended to go bonkers. I was doubtful he’d earned the hype.

For all this talk about us being a nation at war with child abuse, and for all the media hype about witch-hunts and false allegations — and don't ever let anyone use the word witch-hunts about this; there were no witches — the fact remains that in 1994, it is extremely difficult to come forward with allegations of sexual abuse. And the external forces of denial are almost overwhelming. If a case as verified as mine meets with denial, I dread to think about the experience of people who don't have the kind of corroboration that I do. And I really worry that we're getting close to a point where it's going to be impossible to prosecute child molesters, because we don't believe children, and now we don't believe adults. (Cheit "Paper presented at the Mississippi Statewide Conference on Child Abuse and Neglect" Jackson, April 29 1994.)

It is critical to recognize the limitations of LLMs from a consumer perspective. LLMs only possess statistical knowledge about word patterns, not true comprehension of ideas, facts, or emotions. Their fluency can create an illusion of human-like understanding, but rigorous testing reveals brittleness. Just because a LLM can generate coherent text about medicine or law doesn’t mean it grasps those professional domains. It does not. Responsible evaluation is essential to avoid overestimating capabilities.

For as much as many NKOTB fans have been caught off guard by how much this has all meant, so too have some of the guys. Donnie says, "It was a surprise to me how fulfilling it was. It was a surprise to me how emotional it was, how rewarding it was. And quite frankly, how wrapped up in the fans I am. I'm not caught up in the hype. I don't need it. I don't need some fulfillment. I can live without it. But I don't want to. I love making people smile. I love sharing myself. I love the feeling of making people happy. I love the fact that, for whatever reason, I've been put in a position to change people's lives in a simple way. I'm not healing diseases. But I can make someone happy, even for a short time.

I have always felt this And I, I could never hear it So I turned it up And turned it on And turned it down Always the volume always the words

One time in your life You've got the route in hand But the map is stuck They said it's not your fault The tires are tired the camera moves And your driver's been pulled

What if instead of trying to be amazing you just focused on being useful? What if you decided to inform, rather than promote?

One of the great challenges in healthcare technology is that medicine is at once an enormous business and an exquisitely human endeavor; it requires the ruthless efficiency of the modern manufacturing plant and the gentle hand-holding of the parish priest; it is about science, but also about art; it is eminently quantifiable and yet stubbornly not.

Consumer society thrives as long as it manages to render the non-satisfaction of its members (and so, in its own terms, their unhappiness) perpetual. The explicit method of achieving such an effect is to denigrate and devalue consumer products shortly after they have been hyped into the universe of the consumers' desires. But another way to do the same thing, and yet more effectively, stays in the semi-shade and is seldom brought out into the limelight except by perceptive investigative journalists: namely, by satisfying every need/desire/want in such a fashion that they cannot but give birth to yet new needs/desires/wants. What starts as an effort to satisfy a need must end up as a compulsion or an addiction.

• What unites them is an almost reckless desire to test themselves in the most extreme circumstances. In many respects the life they have chosen is a complete rejection of the hyped, consumerist American dream as it is dished out in reality TV shows and pop-song lyrics. They've chosen asceticism over consumption. Instead of celebrating their individualism, theyíve subjugated theirs to the collective will of an institution. Their highest aspiration is self-sacrifice over self-preservation.

The tragedy of art is the misalignment of merit and the perception thereof. A hype is a classic example of positive (from the creator’s perspective) misalignment. Van Gogh is a classic example of negative misalignment, a poor laggard who may enjoy the fruits of his labour rotting under the ground. Van Gogh went unrecognized, ostracized, and is now celebrated as many who have come before him, and many who will come after him. Therefore, I declare here, the Wisdom of the Crowd does not apply to art.

Listening is an act of community, which takes space, time and silence. Reading is a means of listening. Reading is not as passive as hearing or viewing. It’s an act: you do it. You read at your pace, your own speed, not the ceaseless, incoherent, gabbling, shout rush of the media. You take in what you can and want to take in, not what they shove at you fast and hard and loud in order to overwhelm and control you. Reading a story, you may be told something, but you’re not being sold anything. And though you’re usually alone when you read, you are in communion with another mind. You aren’t being brainwashed or co-opted or used; you’ve joined in an act of the imagination. […] Books may not be “books”, of course, they may not be ink on wood pulp but a flicker of electronics in the palm of a hand. Incoherent and commercialized and worm-eaten with porn and hype and blather as it is, electronic publication offers those who read a strong new means of active community. The technology is not what matters. Words are what matter. The sharing of words. The activation of imagination through the reading of words.

Life in the Cause would lurch forward as it always did. You worked, slaved, fought off the rats, the mice, the roaches, the ants, the Housing Authority, the cops, the muggers, and now the drug dealers. You lived a life of disappointment and suffering, of too-hot summers and too-cold winters, surviving in apartments with crummy stoves that didn’t work and windows that didn’t open and toilets that didn’t flush and lead paint that flecked off the walls and poisoned your children, living in awful, dreary apartments built to house Italians who came to America to work the docks, which had emptied of boats, ships, tankers, dreams, money, and opportunity the moment the colored and the Latinos arrived. And still New York blamed you for all its problems. And who can you blame? You were the one who chose to live here, in this hard town with its hard people, the financial capital of the world, land of opportunity for the white man and a tundra of spent dreams and empty promises for anyone else stupid enough to believe the hype. Sister Gee stared at her neighbors as they surrounded her, and at that moment she saw them as she had never seen them before: they were crumbs, thimbles, flecks of sugar powder on a cookie, invisible, sporadic dots on the grid of promise, occasionally appearing on Broadway stages or on baseball teams with slogans like “You gotta believe,” when in fact there was nothing to believe but that one colored in the room is fine, two is twenty, and three means close up shop and everybody go home; all living the New York dream in the Cause Houses, within sight of the Statue of Liberty, a gigantic copper reminder that this city was a grinding factory that diced the poor man’s dreams worse than any cotton gin or sugarcane field from the old country. And now heroin was here to make their children slaves again, to a useless white powder. She looked them over, the friends of her life, staring at her. They saw what she saw, she realized. She read it in their faces. They would never win. The game was fixed. The villains would succeed. The heroes would die.

Gun buyback programs have to rank at the top of the list of mindless feel-good attempts to address a serious problem in the history of our republic. I once had a statistician from Georgia Tech study these much-hyped programs to determine their effectiveness in reducing murders committed with handguns. To reach a statistical certainty of saving one human life, he found, you would have to buy back about 65,000 handguns. That means that Atlanta's gun buyback programs have not yet saved a single human life. And yet you'll find no shortage of antigun nuts arguing that a life is saved for virtually every gun turned in.

Automation promises to execute certain tasks with superhuman speed and precision. But its brittle limitations reveal themselves when the unexpected arises. Studies consistently show that, as overseers, humans make for fickle partners to algorithms. Charged with monitoring for rare failures, boredom and passivity render human supervision unreliable.

People have read so much hype about passion that they feel they are missing something because they do not jump out of bed champing at the bit to get to work. They are afraid that if they are not completely engaged, then they must be dull and uninteresting at best, spiritually bankrupt at worst. The reality is that not everyone needs to feel passionate in their work. Lifestylers, for example, want to have a general sense of professional accomplishment, but they derive their sense of personal fulfillment from activities outside their workplace, whether sports, hobbies, charity work, or family. Many people fulfill vital functions in out society without loving their work, yet they are content in their lives. Perhaps it is only the current obsession with passion that leads some to worry that something is missing.

Don't promote yourself as a country of constitutionality and compassion if you honestly believe that putting people in prison and treating them like animals is justified. Stop all the hype that we live in a free and democratic society. I used to ramble on about the same stuff. But now—are we really a country that believes in fairness and compassion? Are we really a country that treats people fairly? I've met good men—yes, good men—in prison who made mistakes out of stupidity or ignorance, greed, or just bad judgment, but they did not need to be sent to prison to be punished; eighteen months for catching too many fish; two years for inflating income on a mortgage application; three months for selling a whale's tooth on eBay; fifteen years for a first-time nonviolent drug conspiracy in which no drugs were found or seized. There are thousands of people like these in our prisons today, costing American taxpayers billions of dollars when these individuals could be punished in smarter, alternative ways. Our courts are overpunishing decent people who make mistakes, and our prisons have no rewards or incentives for good behavior. In this alone criminal justice and prison systems contradict their own mission statements (244).

The Patriots had picked Brady in the sixth round, and he soon turned out to be one of the two or three best quarterbacks in the League, and absolutely perfect for the Belichick system and for the team's offense. So, as the team continued to make a series of very good calls on other player personnel choices, there was a general tendency to talk about how brilliant Pioli and Belichick were, and to regard Pioli as the best young player personnel man in the League. Just to remind himself not to believe all the hype and that he could readily have screwed up on that draft, Pioli kept on his desk a photo of Brady, along with a photo of the team's fifth-round traft choice, the man he had taken ahead of Brady: Dave Stachelski. He was a Tight End from Boise State who never a played a down for New England. Stachelski was taken with the 141st pick, Brady with the 199th one. 'If I was so smart,' Pioli liked to say, 'I wouldn't have risked an entire round of the draft in picking Brady.

fad is a wave in the ocean, and a trend is the tide. A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good. Furthermore, a company often tends to gear up as if a fad were a trend. As a result, the company is often stuck with a lot of staff, expensive manufacturing facilities, and distribution networks. (A fashion, on the other hand, is a fad that repeats itself. Examples: short skirts for women and double-breasted suits for men. Halley’s Comet is a fashion because it comes back every 75 years or so.) When the fad disappears, a company often goes into a deep financial shock. What happened to Atari is typical in this respect. And look how Coleco Industries handled the Cabbage Patch Kids. Those homely dolls hit the market in 1983 and started to take off. Coleco’s strategy was to milk the kids for all they were worth. Hundreds of Cabbage Patch novelties flooded the toy stores. Pens, pencils, crayon boxes, games, clothing. Two years later, Coleco racked up sales of $776 million and profits of $83 million. Then the bottom dropped out of the Cabbage Patch Kids. By 1988 Coleco went into Chapter 11. Coleco died, but the kids live on. Acquired by Hasbro in 1989, the Cabbage Patch Kids are now being handled conservatively. Today they’re doing quite well.

I’m always shocked when I run into people who don’t believe in God. I’ll even ask them, “How can you not believe that there’s a power greater than you who’s engineering this whole system of things?” Usually they’ll tell me something like, “Man, God is just some mythical fairy tale. God is no different than Santa Claus, the Easter Bunny, or the Tooth Fairy.” I disagree wholeheartedly, but that mind-set is honestly one of the reasons I don’t sell that junk about holiday headliners to my daughters. Maybe it’s the Witness influence on me, but to this day I’m not a fan of holidays. I think it’s a mistake to hype your kids on Santa Claus, the Easter Bunny, and the Tooth Fairy on one hand, and then try to sell them on God with the other. When they get older and realize Santa and the Easter Bunny aren’t real, it becomes too easy for them to dismiss God as well. “So you were lying to me about everybody else, but this God character is real?” they’ll say. “Yeah, right.” And then they’ll miss out on the affirmation, confidence, and faith that religion can provide when they’re older and really need it.

To give Kahneman his due, he later admitted that he’d made a mistake in overemphasising the scientific certainty of priming effects. ‘The experimental evidence for the ideas I presented in that chapter was significantly weaker than I believed when I wrote it,’ he commented six years after the publication of Thinking, Fast and Slow. ‘This was simply an error: I knew all I needed to know to moderate my enthusiasm … but I did not think it through.’14 But the damage had already been done: millions of people had been informed by a Nobel Laureate that they had ‘no choice’ but to believe in those studies.

After high school, he’d passed two relatively laid-back years as a student at Occidental College in Los Angeles before transferring to Columbia, where by his own account he’d behaved nothing like a college boy set loose in 1980s Manhattan and instead lived like a sixteenth-century mountain hermit, reading lofty works of literature and philosophy in a grimy apartment on 109th Street, writing bad poetry, and fasting on Sundays. We laughed about all of it, swapping stories about our backgrounds and what led us to the law. Barack was serious without being self-serious. He was breezy in his manner but powerful in his mind. It was a strange, stirring combination. Surprising to me, too, was how well he knew Chicago. Barack was the first person I’d met at Sidley who had spent time in the barbershops, barbecue joints, and Bible-thumping black parishes of the Far South Side. Before going to law school, he’d worked in Chicago for three years as a community organizer, earning $12,000 a year from a nonprofit that bound together a coalition of churches. His task was to help rebuild neighborhoods and bring back jobs. As he described it, it had been two parts frustration to one part reward: He’d spend weeks planning a community meeting, only to have a dozen people show up. His efforts were scoffed at by union leaders and picked apart by black folks and white folks alike. Yet over time, he’d won a few incremental victories, and this seemed to encourage him. He was in law school, he explained, because grassroots organizing had shown him that meaningful societal change required not just the work of the people on the ground but stronger policies and governmental action as well. Despite my resistance to the hype that had preceded him, I found myself admiring Barack for both his self-assuredness and his earnest demeanor. He was refreshing, unconventional, and weirdly elegant.

However hyped the risk of germs may be, it is at least real. Some corporations go so far as to conjure threats where there are none. A television ad for Brita, the German manufacturer of water-filtration systems, starts with a close-up of a glass of water on a kitchen table. The sound of a flushing toilet is heard. A woman opens a door, enters the kitchen, sits at the table and drinks the water. The water in your toilet and the water in your faucet "come from the same source," the commercial concludes. Sharp-eyed viewers will also see a disclaimer a the start of the ad printed in tiny white letters: MUNICIPAL WATER IS TREATED FOR CONSUMPTION. This is effectively an admission that the shared origin of the water in the glass and the toilet is irrelevant and so the commercial makes no sense--at least not on a rational level. As a pitch aimed at Gut, however, it makes perfect sense. The danger of contaminated drinking water is as old as humanity, and the worst contaminant has always been feces. Our hardwired defense against contamination is disgust, an emotion that drives us to keep our distance from the contaminant. By linking the toilet and the drinking glass, the commercial connects feces to our home's drinking water and raises an ancient fear--a fear that can be eased with the purchase of one of the company's many fine products.

In her book claiming that allegations of ritualistic abuse are mostly confabulations, La Fontaine’s (1998) comparison of social workers to ‘nazis’ shows the depth of feeling evident amongst many sceptics. However, this raises an important question: Why did academics and journalists feel so strongly about allegations of ritualistic abuse, to the point of pervasively misrepresenting the available evidence and treating women disclosing ritualistic abuse, and those workers who support them, with barely concealed contempt? It is of course true that there are fringe practitioners in the field of organised abuse, just as there are fringe practitioners in many other health-related fields. However, the contrast between the measured tone of the majority of therapists and social workers writing on ritualistic abuse, and the over-blown sensationalism of their critics, could not be starker. Indeed, Scott (2001) notes with irony that the writings of those who claimed that ‘satanic ritual abuse’ is a ‘moral panic’ had many of the features of a moral panic: scapegoating therapists, social workers and sexual abuse victims whilst warning of an impending social catastrophe brought on by an epidemic of false allegations of sexual abuse. It is perhaps unsurprising that social movements for people accused of sexual abuse would engage in such hyperbole, but why did this rhetoric find so many champions in academia and the media?

This writing thing, it ain’t like that hip hop shit, City. For li’l niggas like you,” he told me, “this writing thing is like a gotdamn porta potty. It’s one li’l nigga at a time, shitting in the toilet, funking up the little space he get. And you shit a regular shit or a classic shit. Either way,” he said. “City, you gotta shit classic, then get your black ass on off the pot.” He actually grabbed my hand. “You probably think I’m hyping you just for the money. It ain’t just about the money. It’s really not. It’s about doing whatever it takes for you to have your voice heard. So I don’t know what you’re writing in that book you always carrying around, but it better be classic because you ain’t gonna get no two times to get it right, you hear me?

The Southern Cross gets the award for the greatest hype among all eighty-eight constellations. By listening to Southern Hemisphere people talk about this constellation, and by listening to songs written about it, and by noticing it on the national flags of Australia, New Zealand, Western Samoa, and Papua New Guinea, you would think we in the North were somehow deprived. Nope. Firstly, one needn’t travel to the Southern Hemisphere to see the Southern Cross. It’s plainly visible (although low in the sky) from as far north as Miami, Florida. This diminutive constellation is the smallest in the sky—your fist at arm’s length would eclipse it completely. Its shape isn’t very interesting either. If you were to draw a rectangle using a connect-the-dots method you would use four stars. And if you were to draw a cross you would presumably include a fifth star in the middle to indicate the cross-point of the two beams. But the Southern Cross is composed of only four stars, which more accurately resemble a kite or a crooked box. The constellation lore of Western cultures owes its origin and richness to centuries of Babylonian, Chaldean, Greek, and Roman imaginations. Remember, these are the same imaginations that gave rise to the endless dysfunctional social lives of the gods and goddesses. Of course, these were all Northern Hemisphere civilizations, which means the constellations of the southern sky (many of which were named only within the last 250 years) are mythologically impoverished. In the North we have the Northern Cross, which is composed of all five stars that a cross deserves. It forms a subset of the larger constellation Cygnus the swan, which is flying across the sky along the Milky Way. Cygnus is nearly twelve times larger than the Southern Cross.

Fear and desire for pleasure. Aggressiveness comes out of fear, predominantly, and sexuality predominantly out of the other. But they mix in the middle. Anyway, both of these impulses can destroy order, which comes out of both drives, and which is another human need I haven't yet fit into my scheme. So both have to be controlled. But in fact, despite religious commands to the contrary, aggressiveness has never really been condemned. It's been exalted, from the Bible through Homer and Virgil right down to Humbert Hemingway. Have you ever heard of a John Wayne movie being censored? did you ever see them take war books off the bookstands? They leave the genitals off Barbie and Ken, but they manufacture every kind of war toy. Because sex is more threatening to us than aggression. There have been strict rules about sex since the beginning of written rules, and even before, if we can believe myth. I think that's because it's in sex that men feel most vulnerable. In war they can hype themselves up, or they have a weapon. Sex means being literally naked and exposing your feelings. And that's more terrifying to most men than the risk of dying while fighting a bear or a soldier. Look at the rules! You can have sex if you're married, and you have to marry a person of the opposite gender, the same color and religion, an age close to your own, of the right social and economic background, even the right height, for God's sake, or else everybody gets up in arms, they disinherit you or threaten not to come to the wedding or they make nasty cracks behind your back. Or worse, if you cross color or gender lines. And once you're married, you're supposed to do only certain things when you make love: the others all have nasty names. When after all, sex itself, in itself, is harmless, and aggression is harmful. Sex never hurt anyone.

a young Goldman Sachs banker named Joseph Park was sitting in his apartment, frustrated at the effort required to get access to entertainment. Why should he trek all the way to Blockbuster to rent a movie? He should just be able to open a website, pick out a movie, and have it delivered to his door. Despite raising around $250 million, Kozmo, the company Park founded, went bankrupt in 2001. His biggest mistake was making a brash promise for one-hour delivery of virtually anything, and investing in building national operations to support growth that never happened. One study of over three thousand startups indicates that roughly three out of every four fail because of premature scaling—making investments that the market isn’t yet ready to support. Had Park proceeded more slowly, he might have noticed that with the current technology available, one-hour delivery was an impractical and low-margin business. There was, however, a tremendous demand for online movie rentals. Netflix was just then getting off the ground, and Kozmo might have been able to compete in the area of mail-order rentals and then online movie streaming. Later, he might have been able to capitalize on technological changes that made it possible for Instacart to build a logistics operation that made one-hour grocery delivery scalable and profitable. Since the market is more defined when settlers enter, they can focus on providing superior quality instead of deliberating about what to offer in the first place. “Wouldn’t you rather be second or third and see how the guy in first did, and then . . . improve it?” Malcolm Gladwell asked in an interview. “When ideas get really complicated, and when the world gets complicated, it’s foolish to think the person who’s first can work it all out,” Gladwell remarked. “Most good things, it takes a long time to figure them out.”* Second, there’s reason to believe that the kinds of people who choose to be late movers may be better suited to succeed. Risk seekers are drawn to being first, and they’re prone to making impulsive decisions. Meanwhile, more risk-averse entrepreneurs watch from the sidelines, waiting for the right opportunity and balancing their risk portfolios before entering. In a study of software startups, strategy researchers Elizabeth Pontikes and William Barnett find that when entrepreneurs rush to follow the crowd into hyped markets, their startups are less likely to survive and grow. When entrepreneurs wait for the market to cool down, they have higher odds of success: “Nonconformists . . . that buck the trend are most likely to stay in the market, receive funding, and ultimately go public.” Third, along with being less recklessly ambitious, settlers can improve upon competitors’ technology to make products better. When you’re the first to market, you have to make all the mistakes yourself. Meanwhile, settlers can watch and learn from your errors. “Moving first is a tactic, not a goal,” Peter Thiel writes in Zero to One; “being the first mover doesn’t do you any good if someone else comes along and unseats you.” Fourth, whereas pioneers tend to get stuck in their early offerings, settlers can observe market changes and shifting consumer tastes and adjust accordingly. In a study of the U.S. automobile industry over nearly a century, pioneers had lower survival rates because they struggled to establish legitimacy, developed routines that didn’t fit the market, and became obsolete as consumer needs clarified. Settlers also have the luxury of waiting for the market to be ready. When Warby Parker launched, e-commerce companies had been thriving for more than a decade, though other companies had tried selling glasses online with little success. “There’s no way it would have worked before,” Neil Blumenthal tells me. “We had to wait for Amazon, Zappos, and Blue Nile to get people comfortable buying products they typically wouldn’t order online.