Headlines Best Quotes

believe that this way of living, this focus on the present, the daily, the tangible, this intense concentration not on the news headlines but on the flowers growing in your own garden, the children growing in your own home, this way of living has the potential to open up the heavens, to yield a glittering handful of diamonds where a second ago there was coal. This way of living and noticing and building and crafting can crack through the movie sets and soundtracks that keep us waiting for our own life stories to begin, and set us free to observe the lives we have been creating all along without ever realizing it. I don’t want to wait anymore. I choose to believe that there is nothing more sacred or profound than this day. I choose to believe that there may be a thousand big moments embedded in this day, waiting to be discovered like tiny shards of gold. The big moments are the daily, tiny moments of courage and forgiveness and hope that we grab on to and extend to one another. That’s the drama of life, swirling all around us, and generally I don’t even see it, because I’m too busy waiting to become whatever it is I think I am about to become. The big moments are in every hour, every conversation, every meal, every meeting. The Heisman Trophy winner knows this. He knows that his big moment was not when they gave him the trophy. It was the thousand times he went to practice instead of going back to bed. It was the miles run on rainy days, the healthy meals when a burger sounded like heaven. That big moment represented and rested on a foundation of moments that had come before it. I believe that if we cultivate a true attention, a deep ability to see what has been there all along, we will find worlds within us and between us, dreams and stories and memories spilling over. The nuances and shades and secrets and intimations of love and friendship and marriage an parenting are action-packed and multicolored, if you know where to look. Today is your big moment. Moments, really. The life you’ve been waiting for is happening all around you. The scene unfolding right outside your window is worth more than the most beautiful painting, and the crackers and peanut butter that you’re having for lunch on the coffee table are as profound, in their own way, as the Last Supper. This is it. This is life in all its glory, swirling and unfolding around us, disguised as pedantic, pedestrian non-events. But pull of the mask and you will find your life, waiting to be made, chosen, woven, crafted. Your life, right now, today, is exploding with energy and power and detail and dimension, better than the best movie you have ever seen. You and your family and your friends and your house and your dinner table and your garage have all the makings of a life of epic proportions, a story for the ages. Because they all are. Every life is. You have stories worth telling, memories worth remembering, dreams worth working toward, a body worth feeding, a soul worth tending, and beyond that, the God of the universe dwells within you, the true culmination of super and natural. You are more than dust and bones. You are spirit and power and image of God. And you have been given Today.

In most of my campaigns, I find it is best not to mention my opponent by name because, by doing so, it just gives him a chance to get into the headlines.

The headlines which work best are those which promise the reader a benefit

I write my resolution in black Sharpie marker on top of a background made out of cut-up scriptures, words from newspaper headlines, and numbers from last year's calendar. Be bold. Be brave. Be beautiful. Be brilliant. Be (your) best.

THE PUZZLE IS WHY SO MANY PEOPLE LIVE so badly. Not so wickedly, but so inanely. Not so cruelly, but so stupidly. There is little to admire and less to imitate in the people who are prominent in our culture. We have celebrities but not saints. Famous entertainers amuse a nation of bored insomniacs. Infamous criminals act out the aggressions of timid conformists. Petulant and spoiled athletes play games vicariously for lazy and apathetic spectators. People, aimless and bored, amuse themselves with trivia and trash. Neither the adventure of goodness nor the pursuit of righteousness gets headlines.

Last night I missed two free throws which would have won the game against the best team in the state. The farm town high school I play for is nicknamed the "Indians," and I'm probably the only actual Indian ever to play for a team with such a mascot. This morning I pick up the sports page and read the headline: INDIANS LOSE AGAIN. Go ahead and tell me none of this is supposed to hurt me very much.

Adrienne Rich had it right. No one gives a crap about motherhood unless they can profit off it. Women are expendable and the work of childbearing, done fully, done consciously, is all-consuming. So who’s gonna write about it if everyone doing it is lost forever within it? You want adventures, you want poetry and art, you want to salon it up over at Gertrude and Alice’s, you’d best leave the messy all-consuming baby stuff to someone else. Birthing and nursing and rocking and distracting and socializing and cooking and washing and gardening and mending: what’s that compared with bullets whizzing overhead, dazzling destructive heroics, headlines, parties,

The past scampers like an alleycat through the present, leaving the paw prints of memories scattered helter-skelter—here ink is smeared on a page, there lies an old photograph with a chewed corner, elsewhere still, a nest has been made of old newspapers, the headlines running one into the other to make strange declarations.

WHO OWNS THE MEDIA? Most Americans have very little understanding of the degree to which media ownership in America—what we see, hear, and read—is concentrated in the hands of a few giant corporations. In fact, I suspect that when people look at the hundreds of channels they receive on their cable system, or the many hundreds of magazines they can choose from in a good bookstore, they assume that there is a wide diversity of ownership. Unfortunately, that’s not the case. In 1983 the largest fifty corporations controlled 90 percent of the media. That’s a high level of concentration. Today, as a result of massive mergers and takeovers, six corporations control 90 percent of what we see, hear, and read. This is outrageous, and a real threat to our democracy. Those six corporations are Comcast, News Corp, Disney, Viacom, Time Warner, and CBS. In 2010, the total revenue of these six corporations was $275 billion. In a recent article in Forbes magazine discussing media ownership, the headline appropriately read: “These 15 Billionaires Own America’s News Media Companies.” Exploding technology is transforming the media world, and mergers and takeovers are changing the nature of ownership. Freepress.net is one of the best media watchdog organizations in the country, and has been opposed to the kind of media consolidation that we have seen in recent years. It has put together a very powerful description of what media concentration means.

THIS book is radioactive. And so are you. Unless you are dead, in which case we can tell how long ago you died by how much of your radioactivity is left. That’s what radiocarbon dating is—the measurement of the reduction of radioactivity of old bones to deduce the time of death. Alcohol is radioactive too—at least the kind we drink. Rubbing alcohol usually isn’t, unless it was made organically—that is, from wood. In fact, the US Bureau of Alcohol, Tobacco, Firearms and Explosives tests wine, gin, whiskey, and vodka for radioactivity. A fifth of whiskey must emit at least 400 beta rays every minute or the drink is considered unfit for human consumption. Biofuels are radioactive. Fossil fuels are not. Of those killed by the Hiroshima atomic bomb, the best estimate is that fewer than 2% died of radiation-induced cancer. These statements are all true. They are not even disputed, at least by experts. Yet they surprise most people.

Make sure your LinkedIn profile has a targeted headline. Not only should the headline clearly state your career focus, it’s also the most important place to add a keyword or two, because this influences how you appear in search results

My dad says that if you love people and they love you back, and you’re happy for each other when things are good and help each other when things are bad, and you don’t even mind too much when people in-ev-it-a-bly—” she sounded out the word “—try to grind your gears, then it’s family. He says if you’re related to someone and they don’t treat you well, they don’t deserve to be called family, and you can meet someone as a total stranger and they can become the best family.

MEXICO SIGNS ON FOR ‘ORGANIZATION OF NORTH AMERICAN NATIONS’ CONTINENTAL ALLIANCE; BUT QUÉBEC SEPARATISTS RALLY AGAINST ‘FINLANDIZATION’ OF ‘O.N.A.N.’ ALLIANCE; BUT GENTLE TO CANADA: UNLESS ‘O.N.A.N.’ TREATY SIGNED, NAFTA NULL, MANITOBAN THERMS STAY PUT, INTRACONTINENTAL POLLUTION AND WASTE DISPOSAL EACH NATION’S ‘INTERESTS TO PURSUE TO THE BEST THEY SEE FIT’—Header from Veteran but Methamphetamine-Dependent Headliner Finally Demoted after Repeated Warnings about Taking up Too Much Space;

But he hadn’t always played nice, and his image of youthful excess, which had once garnered free publicity, had sunk him, eliciting awful headlines: “Party Monster’s Bacchanal Ends in Tragedy” had been one of the best ones. Plus, Karina’s father, Evaristo Junco, was a vindictive asshole who had blamed Tristán

If your product is shaving cream, you can use the headline, “The five things you’d better know about shaving and how many different ways it affects your body.” Plus, you can include tips on how to shave, the best ways to shave, and what every kid should know when it’s time to shave. Cover topics such as the structure of various shaving creams and the impact that shaving has on your skin. You could even give the history of shaving. When did it start? How did it start? Who started it? Get this: if you offer all this advice and plug that Web site every where you’re already promoting your product, the site becomes an information source that folks are going to send other folks to in order to get this information. So information-based marketing accelerates your reach and increases word-of-mouth

My eye, then, sky-wards, relaxed, all cloudless, mind as non-reflective as possible, (where will I find the words to describe it), my wakeful awareness . . . non-blue, near gold of it, God in it, flakes of God-gold of it falling as if down from it into my eyes. In non-chicken-littleness, my eye opening out to it, now hedging wording it, mind’s eye narrowing down to it, destroying it. Imagine the headline: THE SKY ISN’T BLUE, discovered by— on—while—etc. Impossibility of all of it. I sky-hypno- tized, my eye involved without view, seeing thru the so-called color of it, discovering light, now sighting it down to “flakes,” “God-gold,” “falling,” “down.” Metaphors—feathers, snow, reign, all golden. My best descriptive is still the negative—“non-blue.” Best sense of it—“discovering light.” Best sentence—“im- possibility of it all.

If we have lagged behind, dear brother, let us not be ashamed of it! So much is thrown away and lost on the road of the so called "times", that it is all right if there is someone to pick it up. I always fancy that the day will come when people will suddenly discover that they have lost what is behind them, and have nothing to gain from what is in front of them. That a moment may arise in their lives when they put the headlines and best-sellers aside and remember the verse of a hymn which they learned as children. That they will switch off the wireless for a while, and embrace the vast silence which ensues.

ultimately, most of us would choose a rich and meaningful life over an empty, happy one, if such a thing is even possible. “Misery serves a purpose,” says psychologist David Myers. He’s right. Misery alerts us to dangers. It’s what spurs our imagination. As Iceland proves, misery has its own tasty appeal. A headline on the BBC’s website caught my eye the other day. It read: “Dirt Exposure Boosts Happiness.” Researchers at Bristol University in Britain treated lung-cancer patients with “friendly” bacteria found in soil, otherwise known as dirt. The patients reported feeling happier and had an improved quality of life. The research, while far from conclusive, points to an essential truth: We thrive on messiness. “The good life . . . cannot be mere indulgence. It must contain a measure of grit and truth,” observed geographer Yi-Fu Tuan. Tuan is the great unheralded geographer of our time and a man whose writing has accompanied me throughout my journeys. He called one chapter of his autobiography “Salvation by Geography.” The title is tongue-in-cheek, but only slightly, for geography can be our salvation. We are shaped by our environment and, if you take this Taoist belief one step further, you might say we are our environment. Out there. In here. No difference. Viewed that way, life seems a lot less lonely. The word “utopia” has two meanings. It means both “good place” and “nowhere.” That’s the way it should be. The happiest places, I think, are the ones that reside just this side of paradise. The perfect person would be insufferable to live with; likewise, we wouldn’t want to live in the perfect place, either. “A lifetime of happiness! No man could bear it: It would be hell on Earth,” wrote George Bernard Shaw, in his play Man and Superman. Ruut Veenhoven, keeper of the database, got it right when he said: “Happiness requires livable conditions, but not paradise.” We humans are imminently adaptable. We survived an Ice Age. We can survive anything. We find happiness in a variety of places and, as the residents of frumpy Slough demonstrated, places can change. Any atlas of bliss must be etched in pencil. My passport is tucked into my desk drawer again. I am relearning the pleasures of home. The simple joys of waking up in the same bed each morning. The pleasant realization that familiarity breeds contentment and not only contempt. Every now and then, though, my travels resurface and in unexpected ways. My iPod crashed the other day. I lost my entire music collection, nearly two thousand songs. In the past, I would have gone through the roof with rage. This time, though, my anger dissipated like a summer thunderstorm and, to my surprise, I found the Thai words mai pen lai on my lips. Never mind. Let it go. I am more aware of the corrosive nature of envy and try my best to squelch it before it grows. I don’t take my failures quite so hard anymore. I see beauty in a dark winter sky. I can recognize a genuine smile from twenty yards. I have a newfound appreciation for fresh fruits and vegetables. Of all the places I visited, of all the people I met, one keeps coming back to me again and again: Karma Ura,

Still dark. The Alpine hush is miles deep. The skylight over Holly’s bed is covered with snow, but now that the blizzard’s stopped I’m guessing the stars are out. I’d like to buy her a telescope. Could I send her one? From where? My body’s aching and floaty but my mind’s flicking through the last night and day, like a record collector flicking through a file of LPs. On the clock radio, a ghostly presenter named Antoine Tanguay is working through Nocturne Hour from three till four A.M. Like all the best DJs, Antoine Tanguay says almost nothing. I kiss Holly’s hair, but to my surprise she’s awake: “When did the wind die down?” “An hour ago. Like someone unplugged it.” “You’ve been awake a whole hour?” “My arm’s dead, but I didn’t want to disturb you.” “Idiot.” She lifts her body to tell me to slide out. I loop a long strand of her hair around my thumb and rub it on my lip. “I spoke out of turn last night. About your brother. Sorry.” “You’re forgiven.” She twangs my boxer shorts’ elastic. “Obviously. Maybe I needed to hear it.” I kiss her wound-up hair bundle, then uncoil it. “You wouldn’t have any ciggies left, perchance?” In the velvet dark, I see her smile: A blade of happiness slips between my ribs. “What?” “Use a word like ‘perchance’ in Gravesend, you’d get crucified on the Ebbsfleet roundabout for being a suspected Conservative voter. No cigarettes left, I’m ’fraid. I went out to buy some yesterday, but found a semiattractive stalker, who’d cleverly made himself homeless forty minutes before a whiteout, so I had to come back without any.” I trace her cheekbones. “Semiattractive? Cheeky moo.” She yawns an octave. “Hope we can dig a way out tomorrow.” “I hope we can’t. I like being snowed in with you.” “Yeah well, some of us have these job things. Günter’s expecting a full house. Flirty-flirty tourists want to party-party-party.” I bury my head in the crook of her bare shoulder. “No.” Her hand explores my shoulder blade. “No what?” “No, you can’t go to Le Croc tomorrow. Sorry. First, because now I’m your man, I forbid it.” Her sss-sss is a sort of laugh. “Second?” “Second, if you went, I’d have to gun down every male between twelve and ninety who dared speak to you, plus any lesbians too. That’s seventy-five percent of Le Croc’s clientele. Tomorrow’s headlines would all be BLOODBATH IN THE ALPS AND LAMB THE SLAUGHTERER, and the a vegetarian-pacifist type, I know you wouldn’t want any role in a massacre so you’d better shack up”—I kiss her nose, forehead, and temple—“with me all day.” She presses her ear to my ribs. “Have you heard your heart? It’s like Keith Moon in there. Seriously. Have I got off with a mutant?” The blanket’s slipped off her shoulder: I pull it back. We say nothing for a while. Antoine whispers in his radio studio, wherever it is, and plays John Cage’s In a Landscape. It unscrolls, meanderingly. “If time had a pause button,” I tell Holly Sykes, “I’d press it. Right”—I press a spot between her eyebrows and up a bit—“there. Now.” “But if you did that, the whole universe’d be frozen, even you, so you couldn’t press play to start time again. We’d be stuck forever.” I kiss her on the mouth and blood’s rushing everywhere. She murmurs, “You only value something if you know it’ll end.

To prove to an indignant questioner on the spur of the moment that the work I do was useful seemed a thankless task and I gave it up. I turned to him with a smile and finished, 'To tell you the truth we don't do it because it is useful but because it's amusing.' The answer was thought of and given in a moment: it came from deep down in my mind, and the results were as admirable from my point of view as unexpected. My audience was clearly on my side. Prolonged and hearty applause greeted my confession. My questioner retired shaking his head over my wickedness and the newspapers next day, with obvious approval, came out with headlines 'Scientist Does It Because It's Amusing!' And if that is not the best reason why a scientist should do his work, I want to know what is. Would it be any good to ask a mother what practical use her baby is? That, as I say, was the first evening I ever spent in the United States and from that moment I felt at home. I realised that all talk about science purely for its practical and wealth-producing results is as idle in this country as in England. Practical results will follow right enough. No real knowledge is sterile. The most useless investigation may prove to have the most startling practical importance: Wireless telegraphy might not yet have come if Clerk Maxwell had been drawn away from his obviously 'useless' equations to do something of more practical importance. Large branches of chemistry would have remained obscure had Willard Gibbs not spent his time at mathematical calculations which only about two men of his generation could understand. With this trust in the ultimate usefulness of all real knowledge a man may proceed to devote himself to a study of first causes without apology, and without hope of immediate return.

Mr. Bredon had been a week with Pym's Publicity, and had learnt a number of things. He learned the average number of words that can be crammed into four inches of copy; that Mr. Armstrong's fancy could be caught by an elaborately-drawn lay-out, whereas Mr. Hankin looked on art-work as waste of a copy-writer's time; that the word “pure” was dangerous, because, if lightly used, it laid the client open to prosecution by the Government inspectors, whereas the words “highest quality,” “finest ingredients,” “packed under the best conditions” had no legal meaning, and were therefore safe; that the expression “giving work to umpteen thousand British employees in our model works at so-and-so” was not by any means the same thing as “British made throughout”; that the north of England liked its butter and margarine salted, whereas the south preferred it fresh; that the Morning Star would not accept any advertisements containing the word “cure,” though there was no objection to such expressions as “relieve” or “ameliorate,” and that, further, any commodity that professed to “cure” anything might find itself compelled to register as a patent medicine and use an expensive stamp; that the most convincing copy was always written with the tongue in the cheek, a genuine conviction of the commodity's worth producing—for some reason—poverty and flatness of style; that if, by the most far-fetched stretch of ingenuity, an indecent meaning could be read into a headline, that was the meaning that the great British Public would infallibly read into it; that the great aim and object of the studio artist was to crowd the copy out of the advertisement and that, conversely, the copy-writer was a designing villain whose ambition was to cram the space with verbiage and leave no room for the sketch; that the lay-out man, a meek ass between two burdens, spent a miserable life trying to reconcile these opposing parties; and further, that all departments alike united in hatred of the client, who persisted in spoiling good lay-outs by cluttering them up with coupons, free-gift offers, lists of local agents and realistic portraits of hideous and uninteresting cartons, to the detriment of his own interests and the annoyance of everybody concerned.

How I Turned a Troubled Company into a Personal Fortune. How to ________ This is a simple, straightforward headline structure that works with any desirable benefit. “How to” are two of the most powerful words you can use in a headline. Examples: How to Collect from Social Security at Any Age. How to Win Friends and Influence People. How to Improve Telemarketers' Productivity — for Just $19.95. Secrets Of ________ The word secrets works well in headlines. Examples: Secrets of a Madison Ave. Maverick — “Contrarian Advertising.” Secrets of Four Champion Golfers. Thousands (Hundreds, Millions) Now ________ Even Though They ________ This is a “plural” version of the very first structure demonstrated in this collection of winning headlines. Examples: Thousands Now Play Even Though They Have “Clumsy Fingers.” Two Million People Owe Their Health to This Idea Even Though They Laughed at It. 138,000 Members of Your Profession Receive a Check from Us Every Month Even Though They Once Threw This Letter into the Wastebasket Warning: ________ Warning is a powerful, attention-getting word and can usually work for a headline tied to any sales letter using a problem-solution copy theme. Examples: Warning: Two-Thirds of the Middle Managers in Your Industry Will Lose Their Jobs in the Next 36 Months. Warning: Your “Corporate Shield” May Be Made of Tissue Paper — 9 Ways You Can Be Held Personally Liable for Your Business's Debts, Losses, or Lawsuits Give Me ________ and I'll ________ This structure simplifies the gist of any sales message: a promise. It truly telegraphs your offer, and if your offer is clear and good, this may be your best strategy. Examples: Give Me 5 Days and I'll Give You a Magnetic Personality. Give Me Just 1 Hour a Day and I'll Have You Speaking French Like “Pierre” in 1 Month. Give Me a Chance to Ask Seven Questions and I'll Prove You Are Wasting a Small Fortune on Your Advertising. ________ ways to ________ This is just the “how to” headline enhanced with an intriguing specific number. Examples: 101 Ways to Increase New Patient Flow. 17 Ways to Slash Your Equipment Maintenance Costs. Many of these example headlines are classics from very successful books, advertisements, sales letters, and brochures, obtained from a number of research sources. Some are from my own sales letters. Some were created for this book.

A famous British writer is revealed to be the author of an obscure mystery novel. An immigrant is granted asylum when authorities verify he wrote anonymous articles critical of his home country. And a man is convicted of murder when he’s connected to messages painted at the crime scene. The common element in these seemingly disparate cases is “forensic linguistics”—an investigative technique that helps experts determine authorship by identifying quirks in a writer’s style. Advances in computer technology can now parse text with ever-finer accuracy. Consider the recent outing of Harry Potter author J.K. Rowling as the writer of The Cuckoo’s Calling , a crime novel she published under the pen name Robert Galbraith. England’s Sunday Times , responding to an anonymous tip that Rowling was the book’s real author, hired Duquesne University’s Patrick Juola to analyze the text of Cuckoo , using software that he had spent over a decade refining. One of Juola’s tests examined sequences of adjacent words, while another zoomed in on sequences of characters; a third test tallied the most common words, while a fourth examined the author’s preference for long or short words. Juola wound up with a linguistic fingerprint—hard data on the author’s stylistic quirks. He then ran the same tests on four other books: The Casual Vacancy , Rowling’s first post-Harry Potter novel, plus three stylistically similar crime novels by other female writers. Juola concluded that Rowling was the most likely author of The Cuckoo’s Calling , since she was the only one whose writing style showed up as the closest or second-closest match in each of the tests. After consulting an Oxford linguist and receiving a concurring opinion, the newspaper confronted Rowling, who confessed. Juola completed his analysis in about half an hour. By contrast, in the early 1960s, it had taken a team of two statisticians—using what was then a state-of-the-art, high-speed computer at MIT—three years to complete a project to reveal who wrote 12 unsigned Federalist Papers. Robert Leonard, who heads the forensic linguistics program at Hofstra University, has also made a career out of determining authorship. Certified to serve as an expert witness in 13 states, he has presented evidence in cases such as that of Christopher Coleman, who was arrested in 2009 for murdering his family in Waterloo, Illinois. Leonard testified that Coleman’s writing style matched threats spray-painted at his family’s home (photo, left). Coleman was convicted and is serving a life sentence. Since forensic linguists deal in probabilities, not certainties, it is all the more essential to further refine this field of study, experts say. “There have been cases where it was my impression that the evidence on which people were freed or convicted was iffy in one way or another,” says Edward Finegan, president of the International Association of Forensic Linguists. Vanderbilt law professor Edward Cheng, an expert on the reliability of forensic evidence, says that linguistic analysis is best used when only a handful of people could have written a given text. As forensic linguistics continues to make headlines, criminals may realize the importance of choosing their words carefully. And some worry that software also can be used to obscure distinctive written styles. “Anything that you can identify to analyze,” says Juola, “I can identify and try to hide.

The Headline Principle Get attention by starting with your best material, especially a grabbing, thought-provoking line that makes listeners think, I want to know more. Don’t bury the lead. Don’t copy others. Don’t resort to clichéd formulas. Don’t ease into a point. Start with a concise and compelling statement.

But Sir, he works with NT? Why would he tell us where to go? Aren’t we the competition?’ Satya asked. Nagesh shook his head gravely. ‘Actually the competition starts at the headquarters and is between the people who come on TV, and want to make sure their face is noticed by the rival channel, so that they get picked up for a higher salary. Between us camerapersons, there is no rivalry. We don’t do piece to cameras, we don’t come on TV. We do all the jostling to get you the best visuals to show on the channel. We just want to get the news to the viewers, no matter which logo is pasted on it.

Guideline #1: Make your case in 15 to 20 seconds or less. Most hiring authorities claim they spend 15 to 20 seconds, at most, reviewing your résumé to determine if they want to read more of your document and invite you in for an interview. In that 15-to–20-second window of opportunity, you must communicate your value, showcasing and headlining those qualities that ring out, “I’m a highly qualified candidate worthy of a closer look!

There are three types of messages that will be used to create the showcase or headline you will create at the top of your résumé. It is in the showcase where you will send your powerful 15-to–20-second message communicating that you are a highly qualified job candidate! The three types of message are: The Ultimate Results messages The Core Strengths messages The Value-Added messages

Commissioner upholds law, even when it hurts,’ ” I said in my best headline-news voice. He looked at me with an anger that was almost physical, and I shrugged. “You can come up with something better if you want,” I said. He

seven tips for gaining the response rate you want with direct mail. 1. The headline of your brochure should ask for the order. 2. The copy should always tell the person what to do next. 3. Blue is a dandy second color, but red with black is generally the best-pulling direct-mail combination. 4. Red can be overused; use it primarily for highlights. 5. Experts say that the four most important elements in direct mail are the list, the offer, the copy, and the graphics. Guerrillas pay close attention to each. 6. The fastest-growing segment of the direct-mail industry is nontraditional mailers—those who haven't used direct mail in the past. 7. Direct-mail success comes with the cumulative effect of repeat mailings. Make them repetitive yet different from one another.

The story of my life. Everyone always thinks they know what’s best for me. When do I get to decide?

With the false claim that the Germans murdered six million Jews, mostly in gas chambers at Auschwitz-Birkenau in Poland during WWII, since the end of WWII, the world has been saturated with films, documentaries and books on the Holocaust. Anyone worldwide who dares to investigate the Jewish Holocaust claims, is branded an Anti-Semite and Holocaust Denier. In our democratic world, a person who is accused of a crime is deemed innocent until irrefutable evidence proves them guilty. What has happened to democracy in Germany, Poland, France and Switzerland where people accused of Holocaust Denial are not allowed to provide any evidence that would prove that they are not guilty? In the Middle Ages, people accused of being witches, were also allowed no defence and were burned at the stake. As burning at the stake and crucifiction is not allowed in today's world, the best that the Jewish leaders and holocaust promoters can achieve is incarceration where no one can hear claims backed by years of very thorough research. The Jewish success in blocking my book "The Answer Justice", their failed attempts to stop the book "Chutzpah" written by Norman Finkelstein whose mother and father were held in German concentration camps, the incarceration of revisionists Ernst Zundel and Germar Rudolf in Germany and David Irving in Austria: these are all desperate attempts to end what they call Holocaust Denial. The English historian David Irving was refused entry to Australia in 2003 at the behest of the Jewish community (representing only 0.4% of the Australian population) thus denying the right of the other 99.6% to hear what David Irving has to say. Proof of Jewish power was the blocking of the public viewing of David Irving's film. The Jewish owners of the building locked the film presentation out which resulted in the headline in the "Australian" newspaper of: " Outrage at Jewish bid to stop the film by David Irving called "The Search For Truth in History" . Sir Zelman Cowan who was Governor General of Australia and a man much reverred in the Jewish community, has stated in the Jewish Chronicle (London) that "The way to deal with people who claim the holocaust never happened, is to produce irrefutable evidence that it did happen". I agree 100% with Sir Zelman Cowan. I am quite certain that he and other Zionist Jewish (Ashkenazim) world leaders are aware that a United Nations or International forensic examination of the alleged gas chamber at No. 2 Crematorium at Auschwitz-Birkenau in Poland, would irrefutably prove the truth to the world that xyclon B cyanide has never been used as alleged by world Jewry to kill Jews. In 1979 Professor W.D. Rubenstein stated: "If the Holocaust can be shown to be a Zionist myth, the strongest of all weapons in Israels's propaganda armory collapses. The Falsification of history by Zionist Jews in claiming the murder of six million Jews by Germany, constitutes the GREATEST ORGANISED CRIME that the world has known.

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. He’s bad news.” “And you’re good news?” I huffed. “I’m the best fucking news, have been for two consecutive years, and I have the numbers to back it up.

I wondered what was going on in neuroscience that might bear upon the subject. This quickly led me to neuroscience’s most extraordinary figure, Edward O. Wilson. Wilson’s own life is a good argument for his thesis, which is that among humans, no less than among racehorses, inbred traits will trump upbringing and environment every time. In its bare outlines his childhood biography reads like a case history for the sort of boy who today winds up as the subject of a tabloid headline: DISSED DORK SNIPERS JOCKS. He was born in Alabama to a farmer’s daughter and a railroad engineer’s son who became an accountant and an alcoholic. His parents separated when Wilson was seven years old, and he was sent off to the Gulf Coast Military Academy. A chaotic childhood was to follow. His father worked for the federal Rural Electrification Administration, which kept reassigning him to different locations, from the Deep South to Washington, D.C., and back again, so that in eleven years Wilson attended fourteen different public schools. He grew up shy and introverted and liked the company only of other loners, preferably those who shared his enthusiasm for collecting insects. For years he was a skinny runt, and then for years after that he was a beanpole. But no matter what ectomorphic shape he took and no matter what school he went to, his life had one great center of gravity: He could be stuck anywhere on God’s green earth and he would always be the smartest person in his class. That remained true after he graduated with a bachelor’s degree and a master’s in biology from the University of Alabama and became a doctoral candidate and then a teacher of biology at Harvard for the next half century. He remained the best in his class every inch of the way. Seething Harvard savant after seething Harvard savant, including one Nobel laureate, has seen his reputation eclipsed by this terribly reserved, terribly polite Alabamian, Edward O. Wilson. Wilson’s field within the discipline of biology was zoology; and within zoology, entomology, the study of insects; and within entomology, myrmecology, the study of ants. Year after year he studied

The best investors don’t get persuaded by stock blips or charts. It’s about staying ahead of the curve—anticipating changes in sentiment. You’ve got to anticipate what newspaper headlines will say next.

From the dawn of modernity to contemporary headlines, the proponents and heirs of classical liberalism—those whom we today call “conservative”—have at best offered lip service to the defense of “traditional values” while its leadership class unanimously supports the main instrument of practical individualism in our modern world, the global “free

From the dawn of modernity to contemporary headlines, the proponents and heirs of classical liberalism—those whom we today call “conservative”—have at best offered lip service to the defense of “traditional values” while its leadership class unanimously supports the main instrument of practical individualism in our modern world, the global “free market.

The best kind of content is list posts, ultimate guides, and how to posts similar to the headlines that I shared earlier in this chapter.

It's necessary to be slightly underemployed if you are to do something significant. Show me a thoroughly satisfied man and I will show you a failure. T. Edison Everything comes to him who hustles while he waits. T. Edison There is nothing in a caterpillar that tells you it's going to be a butterfly. Buckminster Fuller Be alone: that is the secret of invention. Be alone: that is when ideas are born. N.Tesla Deciding what not to do is as important as deciding what to do. Steve Jobs Headlines, in a way, are what mislead you, because bad news is a headline and gradual improvement is now. Bill Gates If you really look closely, most overnight successes took a long time. Steve Jobs Sometimes we stare so long at a door that is closing that we see too late the one that is open. A.G.Bell An investment in knowledge pays the best interest. B. Franklin The most beautiful thing we can experience is the mysterious. He to whom this emotion is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead. A.Einstein That's been one of my mantras: focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But is's worth it in the end, because once you get there, you can move mountains. Steve Jobs We often miss opportunity because it's dressed in overalls and looks like work. T. Edison Let's go invent tomorrow instead of worrying about what happened yesterday. Steve Jobs

Fill-In-the-Blank Headlines with Examples They Didn't Think I Could ________, but I Did. This headline works well for many reasons, including our natural tendency to root for the underdog. We're fascinated with stories of people who overcome great obstacles and others' ridicule to achieve success. When this headline refers to something you have thought about doing, but talked yourself out of, you'll want to know if the successful person shared your doubt or fear or handicap. Examples: They Laughed When I Sat Down at the Piano — but Not When I Started to Play! They Grinned When the Waiter Spoke to Me in French — but Their Laughter Changed to Amazement at My Reply! Who Else Wants ________? I like this type of headline because of its strong implication that a lot of other people know something the reader doesn't. Examples: Who Else Wants a Hollywood Actress' Figure? Who Else Needs an Extra Hour Every Day? How ________ Made Me ________ This headline introduces a first-person story. People love stories and are remarkably interested in other people. This headline structure seems to work best with dramatic differences. Examples: How a “Fool Stunt” Made Me a Star Salesman. How a Simple Idea Made Me “Plant Manager of the Year.” How Relocating to Tennessee Saved Our Company $1 Million a Year Are You ________? The question headline is used to grab attention by challenging, provoking, or arousing curiosity. Examples: Are You Ashamed of the Smells in Your House? Are You Prepared for the Next Stock Market Crash? How I ________ Very much like How ________ Made Me ________, this headline introduces a first-person story. The strength of the benefit at the end, obviously, controls its success. Examples: How I Raised Myself from Failure to Success in Selling. How I Retired at Age 40 — With a Guaranteed Income for Life.

One of the simplest ways to strengthen a headline is attachment of a Flag. The Flag is brief, as brief as a single word, stuck on the front of the headline, to reach out and grab the attention of certain specific prospects, by telegraphing that the message is specifically for them. This puts the “who is this for?” ahead of what is being advertised and sold. Here are examples of successful generic headlines with different kinds of flags attached. Headlines Before Attaching Flags Corns Gone in 5 Days or Money Back Guaranteed Weight Loss Up to 15 Pounds First 15 Days — With No Exercise How to Have Eager Prospects Calling and Begging for Next-Day Appointments 28 Days to Healthier Gums Headlines After Adding a Who-Is-This-For? Flag Waiters and Waitresses on Your Feet for Hours: Corns Gone In 5 Days or Money Back Disappointed Dieters: Guaranteed Weight Loss Up to 15 Pounds First 15 Days — with No Exercise Annuity Agents: How to Have Eager Prospects Calling and Begging for Next-Day Appointments Seniors: 28 Days to Healthier Gums Another form of flagging is to focus on the “ill to be cured” or “problem to be solved.” This is usually best done by posing a question, as in these examples: Same Headlines After Adding a Problem Flag Foot Pain? Corns Gone in 5 Days or Money Back Embarrassing Belly Bulge? Guaranteed Weight Loss Up to 15 Pounds First 15 Days — with No Exercise No One to Sell to? How to Have Eager Prospects Calling and Begging for Next-Day Appointments Blood on Your Toothbrush? 28 Days to Healthier Gums

Piers Morgan Piers Morgan is a British journalist best known for his editorial work for the Daily Mirror from 1995 through 2004. He is also a successful author and television personality whose recent credits include a recurring role as a judge on NBC’s America’s Got Talent. A controversial member of the tabloid press during Diana’s lifetime, Piers Morgan established a uniquely close relationship with the Princess during the 1990s. Lunch with Diana. A big day--a massive, humongous day, in fact. I got there ten minutes early, feeling decidedly nervous. The Kensington Palace front door was opened by her beaming butler. He walked me up the stairs, chatting cheerfully about the weather and my journey, as if a tabloid editor prowling around Diana’s home was a perfectly normal occurrence. He said that the “Boss” was running a bit late, joking that “she’ll be furious you are here first!” and invited me to have a drink. “What does she have?” I asked. “Water, usually,” he replied, “but wouldn’t you rather have a nice glass of wine? She won’t mind in the slightest.” I readily agreed, if only to calm my racing heartbeat. He then left me alone in the suitably regal sitting room. Diana had a perfectly normal piano covered in perfectly normal family snaps. It’s just that this family was the most photographed on the planet. Lots of pictures of her boys, the young heirs, perhaps the men who will kill off, or secure, the very future of the monarchy. To us, they were just soap opera stars, semi-real figments of tabloid headlines and the occasional palace balcony wave. But here they were, her boys, in picture frames, like any other adored sons. Just sitting in her private room was fascinating. Her magazines lay on the table, from Vogue to Hello, as well as her newspapers--the Daily Mail at the top of the pile, obviously, if distressingly. After I had spent ten minutes on my own, she swept in, gushing: “I’m so sorry to have kept you, Piers. I hope Paul has been looking after you all right.” And then came what was surely one of the most needless requests of all time: “Would you mind awfully if William joins us for lunch? He’s on an exeat from Eton, and I just thought that given you are a bit younger than most editors, it might be good for both of you to get to know each other.” “I’m sorry, but that would be terribly inconvenient,” I replied sternly. Diana blushed slightly and started a stuttering “Yes, of course, I’m so sorry…” apology, when I burst out laughing. “Yes, ma’am, I think I can stretch to allowing the future king to join us for lunch.” The absurdity of this conversation held no apparent bounds.

Nigel Havers One of Britain’s leading stage and television actors, Nigel Havers has also appeared in many outstanding film productions, including Chariots of Fire, A Passage to India, Empire of the Sun, The Whistle Blower, Farewell to the King, Quiet Days in Clichy, and The Private War of Lucinda Smith. He has recently completed his autobiography, Playing with Fire, published by Headline. One afternoon, when I was filming a series called The Good Guys and Polly was away in Spain, all the crew were all a bit beady-eyed with me. “What on earth is going on, guys?” I asked. But they kept looking at me in a strange way. It transpired that on the front of the Evening Standard was the first transcript of the Diana tapes--the Squidgy tapes--and no one knew who the man calling Diana Squidgy was and the headline on the front page said it was me! As everyone was hiding the paper from me, I went and grabbed it. “My God, it’s not me. It’s not me, I know,” I said. It wasn’t me, of course. But when you read something and your name is in banner headlines, there is a split second where you almost believe it. I called Diana at once (she had given me her private mobile number), and she laughed like a drain when I told her how panicked I was. She literally couldn’t stop laughing. I was a bit jumpy around her because I fancied her so much, but I really just felt sad for her. When she came to tea with me, she would be wearing jeans and a T-shirt. She just walked out of Kensington Palace and up Kensington High Street to my flat. She told me that no one would turn around, and as they weren’t expecting to see her strolling down the street, she was never recognized.

We couldn’t stop following the news. Every ten seconds we refreshed our browsers and gawked at the headlines. Dully we read blogs of friends of friends of friends who had started an organic farm out on the Wichita River. They were out there pickling and canning and brewing things in the goodness of nature. And soon we’d worry it was time for us to leave the city and go. Go! To Uruguay or Morocco or Connecticut? To the Plains or the Mountains or the Bay? But we’d bide our time and after some months or years, our farmer friends would give up the farm and begin studying for the LSATs. We felt lousy about this, and wonderful. We missed getting mail. We wondered why we even kept those tiny keys on our crowded rings. Sometimes we would send ourselves things from the office. Sometimes we would handwrite long letters to old loved ones and not send them. We never knew their new address. We never knew anyone’s address, just their cross streets and what their doors looked like. Which button to buzz, and if the buzzers even worked. How many flights to climb, and which way to turn off the stairs. Sometimes we missed those who hadn’t come to the city with us— or those who had gone to other, different cities. Sometimes we journeyed to see them, and sometimes they ventured to see us. Those were the best of times, for we were all at home and not at once. Those were the worst of times, for we inevitably longed to all move here or there, yet no one ever came— somehow everyone only left. Soon we were practically all alone. Soon we began to hate the forever cramping of our lives. Sleeping on top of strangers and sipping coffee with people we knew we knew but couldn’t remember where from. Living out of boxes we had no space to unpack. Soon we named the pigeons roosting in our windowsills; we worried they looked mangier than the week before. We heard bellowing in the apartments below us and bedsprings creaking in the ones above. Everywhere we saw people with dogs and wodnered how they managed it. Did they work form home?Did they not work? Had they gone to the right schools? Did they have connections? We had no connections. Our parents were our guarantors in name only; they called us from their jobs in distant, colorless, suburban office parks and told us we could come home anytime, and this terrified us always. But then came those nights, creeping up on us while we worked busily in dark offices, like submariners lost at sea, sailing through the dark stratosphere in our cement towers. We’d call each other to report: a good thing happened, a compliment had been paid, a favor had been appreciated, an inch of ground had been gained. We wouldn’t trade those nights for anything or anywhere. Those nights, we remembered why we came to the city. Because if we were really living, then we wanted to hear the cracking in our throats and feel the trembling in our extremities. And if our apartments were coffins and our desks headstones and our dreams infections— if we were all slowly dying — then at least we were going about that great and terrible business together.

During the writing of this book, I found myself questioning why the sixteenth-century history of the Irish-English conflict—“the Mother of All the Irish Rebellions”—has been utterly ignored or forgotten. This episode was by far the largest of Elizabeth’s wars and the last significant effort of her reign. It was also the most costly in English lives lost, both common and noble. By some estimates, the rebellion resulted in half the population of Ireland dying through battle, famine, and disease, and the countryside—through the burning of forestland—was changed forever. Yet almost no one studies it, writes of it, or discusses it, even as the impact of that revolt continues to make headlines across the world more than four hundred years later. Likewise, few people outside Ireland have ever heard of Grace O’Malley, surely one of the most outrageous and extraordinary personalities of her century—at least as fascinating a character as her contemporary and sparring partner Elizabeth I. Of course history is written by the victors, and England was, by all accounts, the winner of the Irish Rebellion of the sixteenth century. But the mystery only deepens when we learn that the only contemporary knowledge we have of Grace’s exploits—other than through Irish tradition and legend—is recorded not in Ireland’s histories, but by numerous references and documentation in England’s Calendar of State Papers, as well as numerous official dispatches sent by English captains and governors such as Lords Sidney, Maltby, and Bingham. As hard as it is to believe, Grace O’Malley’s name never once appears in the most important Irish history of the day, The Annals of the Four Masters. Even in the two best modern books on the Irish Rebellion—Cyril Fall’s Elizabeth’s Irish Wars and Richard Berleth’s The Twilight Lords—there is virtually no mention made of her. Tibbot Burke receives only slightly better treatment. Why is this? Anne Chambers, author of my two “bibles” on the lives of Grace O’Malley (Granuaile: The Life and Times of Grace O’Malley) and Tibbot Burke (Chieftain to Knight)—the only existing biographies of mother and son—suggests that as for the early historians, they might have had so little regard for women in general that Grace’s exclusion would be expected. As for the modern historians, it is troubling that in their otherwise highly detailed books, the authors should ignore such a major player in the history of the period. It

Breaking News Online is a leading 24x7 News Portal, which also runs an Online News Service. While publishing fast and latest news on Web, Breaking News Online also serves its readers through its Facebook Page, Facebook Group and Twitter Handle. Whether Breaking News, Online News, Latest News, Fast News, India News, World News or Regional News, we try our best to cover all aspects on Politics, Business, Sports, Entertainment etc. Breaking News Online is highly active on Facebook and Twitter. It publishes articles, short posts and News Headlines in Morning, Midday, Afternoon and Evening to keep the readers updated on all latest developments. We also hold debates on Facebook to engage the readers and then compile their views in the form of articles and post on website with their byline.

7 Outstanding Tips for Banner Printing Choosing to produce a printed banner is a fantastic way to maximize your promotional requirements, it helps you to give maximum stand out and showcase your brand. There are a range of options from large PVC banners to simple roller banner solutions to suit all purposes of banner printing. Let’s look at some important points that can help you to make the most out of your printed banner. 1. Use High resolution images While going for banner printing, having good quality images is imperative. If you carry your own camera, then your camera should be able to take decent quality images, but be careful with images from the internet. Not only could you infringe copyright law but the quality is usually quite poor. 2. Clever use of color Your banner printing should be such that maximizes the use of color. Imagine the environment, where will your banner be positioned? What does your competition look like? Then, you can use color to ensure that you stand out from the crowd. If you are an established business, be sure to use your brand colors and clearly position your logo towards the top of the banner, this will make sure you develop a consistent brand identity throughout your marketing material. 3. Count your words Using a large amount of written text can look busy, messy and be off putting to your audience. Try to work out on your key message or brand values and make the banner big and bold. A short & striking message or a graphic will work a hundred times better than a hundred words. The banner printing is meant to grab attention of the viewer, not bore them. 4. Reveal your benefit Succinctly convey your key benefit in your banner headline. Do you have the best price? The best service? The best quality product? Whatever it is, make your banner printing known, specific to your audience and make it centralized. 5. Include an offer Make a time – limited offer to motivate customers to respond quickly. Your offer might even be included in your headline to simplify your banner. 6. Create a memorable call to action Make it clear what customers should do next in order to take advantage of your special offer. Your call to action should be succinct as well as memorable, such as an easy-to-remember URL or phone number. Remember that potential customers will only have a few seconds to digest your banner, so they must be able to retain the action step at a glance. 7. Less is more It is a simple rule but one that makes all the difference. It is very tempting to use a banner to get across every possible message and cram it full of content and images, however from an end user perspective big, bold and simple messaging and graphics is the most effective way to grab attention as well as looking professional and confident.

About 41 percent of mothers are primary breadwinners and earn the majority of their family’s income. Another 23 percent of mothers are co-breadwinners, contributing at least a quarter of the family’s earnings.30 The number of women supporting families on their own is increasing quickly; between 1973 and 2006, the proportion of families headed by a single mother grew from one in ten to one in five.31 These numbers are dramatically higher in Hispanic and African-American families. Twenty-seven percent of Latino children and 51 percent of African-American children are being raised by a single mother.32 Our country lags considerably behind others in efforts to help parents take care of their children and stay in the workforce. Of all the industrialized nations in the world, the United States is the only one without a paid maternity leave policy.33 As Ellen Bravo, director of the Family Values @ Work consortium, observed, most “women are not thinking about ‘having it all,’ they’re worried about losing it all—their jobs, their children’s health, their families’ financial stability—because of the regular conflicts that arise between being a good employee and a responsible parent.”34 For many men, the fundamental assumption is that they can have both a successful professional life and a fulfilling personal life. For many women, the assumption is that trying to do both is difficult at best and impossible at worst. Women are surrounded by headlines and stories warning them that they cannot be committed to both their families and careers. They are told over and over again that they have to choose, because if they try to do too much, they’ll be harried and unhappy. Framing the issue as “work-life balance”—as if the two were diametrically opposed—practically ensures work will lose out. Who would ever choose work over life? The good news is that not only can women have both families and careers, they can thrive while doing so. In 2009, Sharon Meers and Joanna Strober published Getting to 50/50, a comprehensive review of governmental, social science, and original research that led them to conclude that children, parents, and marriages can all flourish when both parents have full careers. The data plainly reveal that sharing financial and child-care responsibilities leads to less guilty moms, more involved dads, and thriving children.35 Professor Rosalind Chait Barnett of Brandeis University did a comprehensive review of studies on work-life balance and found that women who participate in multiple roles actually have lower levels of anxiety and higher levels of mental well-being.36 Employed women reap rewards including greater financial security, more stable marriages, better health, and, in general, increased life satisfaction.37 It may not be as dramatic or funny to make a movie about a woman who loves both her job and her family, but that would be a better reflection of reality. We need more portrayals of women as competent professionals and happy mothers—or even happy professionals and competent mothers. The current negative images may make us laugh, but they also make women unnecessarily fearful by presenting life’s challenges as insurmountable. Our culture remains baffled: I don’t know how she does it. Fear is at the root of so many of the barriers that women face. Fear of not being liked. Fear of making the wrong choice. Fear of drawing negative attention. Fear of overreaching. Fear of being judged. Fear of failure. And the holy trinity of fear: the fear of being a bad mother/wife/daughter.

these new trunk or treat parties. What is a “trunk or treat” party?  Well, instead of taking your kids throughout your neighborhood like millions have done before, you pull your car or SUV into a parking lot, decorate the trunk, and sit there while kids parade past your open trunks to trick or treat!  It’s supposed to be safer!  Maybe it is.  Personally, I do not recall seeing any great number of headlines reporting problems with traditional trick or treaters!  And as for church parties, well, I just remember

Instant-Clarity Headline Formulas [What You Do] + [What Makes You Unique] + [Geographic Reach] Residential & Commercial Roofing Since 1929 Serving Los Angeles and Surrounding Area [End Result the Customer Wants] + [Specific Period of Time] + [Address the Objections] Example: Hot Fresh Pizza Delivered to Your Door in Thirty Minutes or It’s Free

Author and entrepreneur, James Altucher, in his book, I Was Blind But Now I See, suggests that, the best thing you can do is avoid all news. He explains why he’s qualified to give that advice: I’ve worked for over a dozen media companies. I’ve written for newspapers, TV shows, I’ve been a pundit on TV shows … so I know what they are up to. He goes on to share that he was backstage at a news show when the producer told him: Don’t fool yourself – all of this is just filler in between advertisements. I share these stories because I don’t want the media’s headlines to scare you. The purpose of this chapter is to help you understand the world you are living in so you can make wiser decisions.

For me, the best part of visiting Aunt Selma, Uncle Nat and Cousin Lewis was the voyage. We went by trolley, of course. At that time, Brooklyn was the Streetcar Capital of the World.  (The Brooklyn Dodgers baseball team got its name because Brooklynites spent half their lives dodging trolleys. The team’s full name was Brooklyn Trolley Dodgers, later shortened to Dodgers for tightened newspaper-headline purposes.)

instrumental in starting (and later rejecting) “stunt” journalism. She showed that a woman reporter need not be confined to the “women’s pages” of a newspaper, but rather deserved headlines all her own. She was the inspiration for countless women to enter the field. She was also the basis for the comic book character Lois Lane. The real Lois Lane, however, never needed a Superman. Today she is best remembered for the stunts, beginning with her ten days undercover as a “bogus lunatic” to expose the inhumane conditions

I love prowling around Ramses’ house without him here. Ramses is best enjoyed at a distance…sneaking into his office, spinning around in his chair, smelling his aftershave, reading the headlines framed on his wall.

With the absence of subsidized childcare, paid federal parental leave, and rampant pregnancy discrimination, young women who have had a healthy amount of class advantages are left to ask themselves if they want to effectively lose them—because that’s what parenthood in the United States will ultimately entail: If they want to partake in a different kind of labor that will offer them fewer legal protections, limited pay, increased hours, increased personal financial burdens, and with zero support from the institutions to which they have dedicated expanding days and increased workloads. In this increasing neoliberal cultural terrain, where everyone is encouraged to optimize themselves for the best employment, the strongest partnerships, the most successful path, what strategically middle-class, somewhat self-aware woman wants to do more work for less money? If it wasn’t parenthood we were talking about but a white-collar job, Sheryl Sandberg would tell these young women to lean out. The pragmatics of having a baby are fundamentally incompatible with the dominant cultural messages surrounding economic security, class ascension, and performance aimed at women of these particular socioeconomic backgrounds. This is the tension that underlies many of these waffling motherhood essays and, I think, what young, professional, child-curious people are looking to reconcile when they click on these “Should I, a Middle-Class Woman Who Went to NYU, Have a Baby and Fuck Up This Good Thing?” headlines. But what often awaits them is a contemplation of “choice” and very seldom an expanded structural critique. They are placated into the numbing mantra that having children is “a personal choice,” encouraging increased individual reflection on what is actually a raging systemic failure that relies on women’s free labor. But structuring the conversation of having children around personal autonomy and lone circumstances also successfully eclipses the identification of parenthood as labor in the first place.

Even now, days later, my mind echoed with Isabella’s cries as she came all over my hand. I’d attended countless symphonies, orchestras, and performances headlined by the best and brightest in the music world, but no song had ever sounded as sweet.

A couple recently came to my office. Let’s call them Mark and Elizabeth Schuler. They came in for a consultation at Elizabeth’s request. Mark’s best friend was a stockbroker who had handled the couple’s investment portfolio for decades. All they wanted from me was a second opinion. If all went well, they planned to stop working within five years. After a quick chat about their goals, I organized the mess of financial paperwork they’d brought and set about assessing their situation. As my team and I prepared their “Retirement Map Review,” it was immediately apparent the Schulers were carrying significant market risk. We scheduled a follow-up appointment for two weeks later. When they returned, I asked them to estimate their comfortable risk tolerance. In other words, how much of their savings could they comfortably afford to have exposed to stock market losses? Elizabeth laughed at the question. “We’re not comfortable losing any of it,” she said. I had to laugh too. Of course, no one wants to lose any of their money. But with assets housed in mutual funds, 401(k)s, and stocks, there’s always going to be some measure of risk, not to mention fees to maintain such accounts. We always stand to lose something. So how much could they tolerate losing and still be okay to retire? The Schulers had to think about that for a while. After some quick calculations and hurried deliberation, they finally came up with a number. “I guess if we’re just roughly estimating,” Mark said, “I could see us subjecting about 10 percent of our retirement savings to the market’s ups and downs and still being all right.” Can you guess what percentage of their assets were at risk? After a careful examination of the Schulers’ portfolio, my team and I discovered 100 percent of their portfolio was actually invested in individual stocks—an investment option with very high risk! In fact, a large chunk of the Schulers’ money was invested in Pacific Gas & Electric Company (PG&E), a utility company that has been around for over one hundred years. Does that name sound familiar? When I met with the Schulers, PG&E stock was soaring. But you may remember the company name from several 2019 news headlines in which the electric and natural gas giant was accused of negligence that contributed to 30 billion dollars’ worth of damage caused by California wild fires. In the wake of that disaster, the company’s stock dropped by more than 60 percent in a matter of months. That’s how volatile individual stocks can be.

For many men, the fundamental assumption is that they can have both a successful professional life and a fulfilling personal life. For many women, the assumption is that trying to do both is difficult at best and impossible at worst. Women are surrounded by headlines and stories warning them that they cannot be committed to both their families and careers. They are told over and over again that they have to choose, because if they try to do too much, they’ll be harried and unhappy. Framing the issue as “work-life balance”—as if the two were diametrically opposed—practically ensures work will lose out. Who would ever choose work over life?

Greatness is something bestowed on those who are the first, the best, or who last the longest. Heroes are born, not out of mere accomplishments, but out of a life lived. How tragic these days when our images of heroes are stained and shattered by headlines of drug abuse, arrests, and criminal charges. Where are the young men and women who are worthy role models for our kids? Where are those who make footsteps in which America's youth can follow? When will we realize that heroes aren't made in the signing of a multi-million dollar contract, or just piling up sports records. On the contrary, heroes are not built from without, but rather bred from within. Bestowing the title of "hero" is, to be sure, an individual issue. And perhaps we should reserve it for a more select few. Maybe it should be more difficult to earn the status than it is to merely accept it. We have lowered the standards for our heroes.

When Rosalynn grew despondent about the headlines, Jimmy told her to read from John 14:1 (“Let not your heart be troubled”), and her spirits lifted before she embarked on a diplomatic mission to Peru.

It would be impossible for me, for instance, to debate the rights and wrongs of the Barcelona fighting with a Communist Party member, because no Communist—that is to say, no ‘good’ Communist—could admit that I have given a truthful account of the facts. If he followed his party ‘line’ dutifully he would have to declare that I am lying or, at best, that I am hopelessly misled and that anyone who glanced at the Daily Worker headlines a thousand miles from the scene of events knows more of what was happening in Barcelona than I do. In such circumstances there can be no argument; the necessary minimum of agreement cannot be reached.

Pariser explains, “The ethos behind the 25 headlines is, you can have the best piece of content and make the best point ever. But if no one looks at it, the article is a waste.

On one occasion, after a particularly long spell away from home, I got Shara to fly into the mountains we were filming in. “Bring the boys, my love, I miss you.” That night, I hitched a lift with the crew, jumped into the helicopter that was extracting them back to base, and went to the lodge they were staying in. Shara was there, waiting. I spent the night in my family’s arms and went back to film the next day. Reckless, I know. But the press got wind of it, as they do, and they went for the jugular. It made for a killer headline. I totally understood. But who hasn’t made the odd mistake? In hindsight, it was more than reckless--it was an error, and it opened a can of worms for the papers to feed on. But, for the record, it had been total heaven to see Shara and the boys. So which do I value more--being a hero or being a father? There’s a third option, Bear. It is called patience. I know. It is never my strong point. So this was another moment that could have sunk the show, but Channel 4 and Discovery backed me. They knew all too well how hard I work and the risks I take every day. And the best response to the critics was the show’s subsequent runaway success.

Other times, belief works against humanity’s best interests. When mental instability, substance abuse, and unresolved trauma mix themselves into our belief systems, our view of the world can become warped, and the actions of individuals with strange beliefs become a threat to everyone unlucky enough to cross their path. The strange, delusional things humans believe, or can convince others to believe, are infectious—and in terrible cases, deadly.

They got comfortable using a new tool called Bandito, developed by Prakash’s team, which allowed them to test various headline options, blurbs, and images to determine which ones would propel the story to social media virality. Bandito even went beyond Chartbeat’s headline automator in that after determining which headline package worked best, Bandito applied the insight without needing to get the human editor’s approval first.

I don't want any of them. "I don't want this to be just another meaningless how-to article." "What the hell headline do you have in mind? 'I Slept with My Brother's Best Friend and Lived to Tell About It?

In a double-page spread in 1999, the Daily Mail ran a large photo of fake Nazis from ’Allo ’Allo! with a think-piece headlined ‘In the week that Germany kept the old feud alive by illegally banning British beef: Why it’s a good thing for us to be beastly to the Germans.’ It was written, not by some hack but by the distinguished historian Niall Ferguson. He found a way to argue both that the ‘war’ with Germany was entirely phoney and that it was nonetheless worth continuing because it was somehow in Europe’s best interests. While conceding ‘The reality is that we have more in common with the Germans than with any other European people’, Ferguson managed to conclude that ‘bad Anglo-German relations were (paradoxically) a good thing. To be precise: it would really be rather bad for everyone else in Europe if Britain and Germany did strike up a firm alliance.

but we are still pretty sharp! Plus, we believe that when we put our minds together to do something, we can’t be stopped! ​Truthfully, we had already pictured the news headlines…

Up until a few years ago, I'd never had any doubts about newspaper work, never thought I'd made the wrong choice. I went into the business not because I was looking to get beat up or training to be a novelist, because I wanted to be Bob Woodward or Sy Hersh, kicking butt on the front page. Reality slowly set in and I realized that I wasn't destined for Washington or New York or even Miami, but still there were good stories; good days when I brought grief and misery and the occasional felony indictment on lowlifes such as Orrin Van Gelder. I believed the job was important, a public service, and as a bonus it was unfailingly entertaining. Every new story was a fresh education in human guile and gullibility. The headlines made a large splash in a small pond, but the ripples didn't last long. That didn't bother me either, because usually I was already caught up in something new. It's the best job in the business, chasing crooks in Florida, because the well never runs dry.