Hacking Growth Quotes

If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.

If you are trying to open a restaurant in a place where the majority of people are the practitioners of Judaism faith, then you cannot make a non-Kosher restaurant and still hope to gain popularity.

I'm tired of my life, my clothes, the things I say. I'm hacking away at the surface, as at some kind of gray ice, trying to break through to what is underneath or I am dead. I can feel the surface trembling—it seems ready to give but it never does. I am uninterested in current events. How can I justify this? How can I explain it? I don't want to have the same vocabulary I've always had. I want something richer, broader, more penetrating and powerful.

Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.

Don't waste today by talking about yesterday until it's finally tomorrow.

I look like a watermelon with a great slice hacked out. I say to myself, it's just another border post on the frontier between medicine and greengrocery; growths and tumour seem always to be described as "the size of a plum" or "the size of a grapefruit".

Hacking shampoos, conditioners, gels and creams with your oil(s) of choice is a great way to promote healthy strong hair growth.

Self knowledge is a virtue in its own right. We value the way in which people can fulfill their own natures by gaining an unsentimental self understanding. We think it is good to grow, for all our vices, into someone who is mature enough to face the past and the present, someone who understands how character, in its weaknesses as well as its strengths, is made of interlocking tendencies and gifts that have grown in the course of a life. The image of growth and maturing is Aristotelian rather than Kantian. These ancient values are ideals that none fully achieve, and yet they are modest, not seeking to find a meaning in life, but finding excellence in living and honoring life and its potentialities.

It is essential that we develop a learning space where failure is positive, as it is a catalyst for growth and change. Students need to recognize that taking a risk and not succeeding does not mean they are failing: It means they need to try another way. After

the larger the dollar value of your product or service, the longer the sales cycle, particularly for business-to-consumer sales.

We’ve seen entire companies purchased for millions of dollars solely for their database of leads and customers.

Luck is what happens when preparation meets opportunity.

You've got your Brain, Google, and most importantly, you've got Youtube. Use'em!

I found that asking people if they were satisfied with a product didn’t deliver meaningful insights; disappointment was a much better gauge of product loyalty than satisfaction).

You don't grow through successes, you grow through what you go through.

With growth hacking, we begin by testing until we can be confident we have a product worth marketing. Only then do we chase the big bang that kick-starts our growth engine.

The actual “Root Bug” is the fact that earning opportunities (work) aren’t allocated to people (in the mid-term) according to their willingness to spend and invest.

A framework for identifying high-ROI Attraction opportunities is called advertising arbitrage: seek advertising opportunities where advertising inventory supply outpaces advertiser demand.

Instead of spending money on ads, spend more time on people. Instead of worrying about the latest growth hacks and strategies, worry about identifying and addressing the biggest pains and problems in your target audience. Instead of figuring out how to optimize your conversion rates, figure out the rate at which you’re able to connect authentically with your audience and make them feel special.

If you have ever experienced that feeling of being "stuck" with writing, it is not because you haven't put your butt in a chair. It's because you are suffering from emotional procrastination toward writing.

Nothing will teach you more about perceived value than taking something with literally no value and selling it in the auction format. It teaches you the beauty and power of presentation, and how you can make magic out of nothing.

Assessment must be a conversation, a narrative that enhances students’ understanding of what they know, what they can do, and what needs further work. Perhaps even more important, they need to understand how to make improvements and how to recognize when legitimate growth has occurred.

Growth hacking is not a 1-2-3 sequence, but instead a fluid process. Growth hacking at its core means putting aside the notion that marketing is a self-contained act that begins toward the end of a company’s or a product’s development life cycle. It is, instead, a way of thinking and looking at your business.

...I remember the etymology of the word Oz, at least a proposed at a lecture by our Head, Madame Morrible. She said that academics were inclined to locate the root of the term in Gillikinese cognate oos, which carries freights of meaning about growth, development, power, generation. Even ooze, with its distant companion noun virus, is thought to belong to the same general family. The older I get, the more accurate this derivation seems to be." "And yet the poet of the Oziad calls it "Land of green abandon, land in endless leaf.'" "Poets are just as responsible for empire building as any other professional hacks.

We like to think of ourselves as immune from influence or our cognitive biases, because we want to feel like we are in control, but industries like alcohol, tobacco, fast food, and gaming all know we are creatures that are subject to cognitive and emotional vulnerabilities. And tech has caught on to this with its research into “user experience,” “gamification,” “growth hacking,” and “engagement” by activating ludic loops and reinforcement schedules in the same way slot machines do. So far, this gamification has been contained to social media and digital platforms, but what will happen as we further integrate our lives with networked information architectures designed to exploit evolutionary flaws in our cognition? Do we really want to live in a “gamified” environment that engineers our obsessions and plays with our lives as if we are inside its game?

Let’s say experiment A is testing a small change, such as the color of the sign-up button. As results start coming in, it becomes clear that the increase in the number of new visitors signing up is very small—garnering just 5 percent more sign-ups than the original button color. Besides the obvious assumption that changing the color of the sign-up button may not be the key factor holding back new users from signing up, it’s also an indication that you’ll have to let the experiment run quite a long time in order to have enough data to make a solid conclusion. As you can see from the chart above, to reach statistically significant results for this test, you’d need a whopping 72,300 visitors per variant—or, in other words, you’d have to wait 72 days to get conclusive results. As Johns put it in an interview with First Round Review, “That’s a lifetime when you’re a start-up!” In a case like this what a start-up really ought to do is abandon the experiment quickly and move on to a next, potentially higher-impact, one.

Noah Kagan, a growth hacker at Facebook, the personal finance service Mint.com (which sold to Intuit for nearly $170 million), and the daily deal site AppSumo (which has more than eight hundred thousand users), explains it simply: “Marketing has always been about the same thing—who your customers are and where they are.”5 What growth hackers do is focus on the “who” and “where” more scientifically, in a more measurable way. Whereas marketing was once brand-based, with growth hacking it becomes metric and ROI driven. Suddenly, finding customers and getting attention for your product are no longer guessing games. But this is more than just marketing with better metrics; this is not just “direct marketing” with a new name. Growth hackers trace their roots back to programmers—and that’s how they see themselves. They are data scientists meets design fiends meets marketers. They welcome this information, process it and utilize it differently, and see it as desperately needed clarity in a world that has been dominated by gut instincts and artistic preference for too long. But they also add a strong acumen for strategy, for thinking big picture, and for leveraging platforms, unappreciated assets, and new ideas.

Patrick Vlaskovits, who was part of the initial conversation that the term “growth hacker” came out of, put it well: “The more innovative your product is, the more likely you will have to find new and novel ways to get at your customers.”12 For example: 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks). 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).

Geckoboard and Klipfolio, to enterprise solutions such as Tableau and Qlik Sense and dozens more.

Este proceso es un ciclo continuo que consiste en cuatro etapas clave: (1) análisis de la información y recolección del conocimiento; (2) generación de ideas; (3) priorización de experimentos; y (4) ejecución de los experimentos. Luego se cierra el ciclo yendo de nuevo a la primera etapa de análisis para revisar los resultados y decidir cuáles serán los pasos siguientes. En esta etapa el equipo identificará los resultados ganadores e invertirá más en las áreas prometedoras, dejando atrás lo antes posible las ideas que carezcan de atractivo. Conforme siga avanzando en el proceso, el equipo de crecimiento irá acumulando éxitos de mayor o menor importancia, y esto le permitirá crear un ciclo virtuoso de resultados que siempre irán mejorando. El proceso del método Growth Hacking

En estos casos puedes definir tus próximos pasos a partir de una serie de preguntas adicionales de la Encuesta de obligatoriedad. ¿Qué es lo que usaría para sustituir a [nombre del producto] si ya no estuviera disponible en el mercado? Posiblemente no usaría una alternativa Usaría: ¿Cuál es el beneficio principal que ha recibido de [nombre del producto]? ¿Le ha recomendado [nombre del producto] a alguien? No Sí (Por favor explique cómo lo describió) ¿Qué tipo de persona cree que se beneficiaría más de [nombre del producto]? ¿Cómo podemos mejorar [nombre del producto] para que satisfaga más sus necesidades? ¿Podríamos darle seguimiento a la encuesta por correo electrónico para solicitarle aclaraciones respecto a una o más de sus respuestas

Evidence-based learning helped my learners shift the focus from “playing school” to “achieving a standard.” However, when I threw out grades completely and purged classwork of numbers to achieve, my students started to learn for the sake of learning. They began to attempt class work with a new mindset—one of collegiality and growth, not compliance and immobility.

If you have no time or money, then you need to focus on “life hacking” before you start growth hacking.

Amazon is making it dead simple to do business with them.

A company shouldn’t get addicted to being shiny, because shiny doesn’t last.” What dazzles a customer today will be soon be commonplace, so he pushes his team to reinvent early and often.

Hackers first approach any problem by identifying the barrier that must be infiltrated, along with a desired outcome:

The leaders at software giant Intuit have a saying: “Fall in love with the problem, not the solution.

If I have seen further, it is by standing on the shoulders of giants.

failed, close up shop. They had considered employing several growth hacks to drive more adoption. For example, they thought about requiring people to whom users sent photos to also sign up for the app in order to download the photos. But they decided against that because they were afraid it would annoy people. But remember that growth hacking involves more than picking from a menu of hacks; it is, rather, a process of continuous experimentation to ensure that those hacks are achieving the desired results. If they were truly practicing growth hacking, they would have run a test to determine whether or not their assumption was true. Instead

The emotional attachment that links customers to your product, as opposed to any other, translates into sustainable growth. Here are some basic rules to connect, shape, influence, and lead with your brand: Choose your target audience: The surest road to product failure is to try to be all things to all people. Connect with the public: Your objective is to make your audience feel an emotional attachment to your brand. Inspire and influence your audience: An inspirational brand message is far more influential than one

If you want to create a scalable business, you have to understand just how crucial it is to build brand equity. The emotional attachment that links customers to your product, as opposed to any other, translates into sustainable growth. Here are some basic rules to connect, shape, influence, and lead with your brand: Choose your target audience: The surest road to product failure is to try to be all things to all people. Connect with the public: Your objective is to make your audience feel an emotional attachment to your brand. Inspire and influence your audience: An inspirational brand message is far more influential than one that just highlights product feature functions.

I walked around and around it, not because I felt I had to, but because I felt like it deserved that much attention from me. I found myself looking at each individual part closely, rather than the entire thing, because if I looked at the entire thing it would be like staring at the sun. It was such an unblinking portrayal of a person that it rose above any hack-neyed hype about it. It flicked away all my cynicism about Seeing Art without flinching and just made me look. I walked out of there thinking, Now I am older.

THE INDEPENDENT-LED MODEL

And while the details of how it is implemented vary somewhat from company to company, the core elements of the method are: the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and the rapid generation and testing of ideas, and the use of rigorous metrics to evaluate—and then act on—those results.

Focus on daily, consistent, positive habits. These inevitably lead to growth and development.

What differentiates the fastest-growing companies from their peers is that they’re not afraid to invest a massive amount of resources on growth.

Dropbox, the cloud storage company mentioned previously that Sean Ellis was from, cleverly implemented a double-sided incentivized referral program. When you referred a friend, not only did you get more free storage, but your friend got free storage as well (this is called an “in-kind” referral program). Dropbox prominently displayed their novel referral program on their site and made it easy for people to share Dropbox with their friends by integrating with all the popular social media platforms. The program immediately increased the sign-up rate by an incredible 60 percent and, given how cheap storage servers are, cost the company a fraction of what they were paying to acquire clients through channels such as Google ads. One key takeaway is, when practicable, offer in-kind referrals that benefit both parties. Although Sean Ellis coined the term “growth hacking,” the Dropbox growth hack noted above was actually conceived by Drew Houston, Dropbox’s founder and CEO, who was inspired by PayPal’s referral program that he recalled from when he was in high school. PayPal gave you ten dollars for every friend you referred, and your friend received ten dollars for signing up as well. It was literally free money. PayPal’s viral marketing campaign was conceived by none other than Elon Musk (now billionaire, founder of SpaceX, and cofounder of Tesla Motors). PayPal’s growth hack enabled the company to double their user base every ten days and to become a success story that the media raved about. One key takeaway is that a creative and compelling referral program can not only fuel growth but also generate press.

We analyzed the ten tech companies worth over a billion dollars that went public in 2014 and 2015, and the average company spent a jaw-dropping $0.72 on sales and marketing for every $1.00 of sales during the three-year hypergrowth period before going public. As a matter of fact, one of the companies, Box, spent $1.59 for every $1.00 in sales! You’re probably wondering, how does a company like Box justify spending more money on sales and marketing than they generate in sales? The answer is “customer lifetime value.” Once Box mathematically proved that they could acquire a customer for less than the lifetime value (LTV) of that customer, they raised a war chest of investment capital and didn’t care if they spent more on sales and marketing than they generated in annual sales, because they knew that they would generate a big return in the long run. You probably don’t have access to a massive war chest of investment capital, but that doesn’t mean you are unable to invest more resources on growth. Instead of benchmarking your growth investment against customer lifetime value, benchmark against your bottom-line profits. Here is a list of financial scenarios and corresponding actions: If you desire growth and have a profitable business, operate at a break-even point and reinvest the profit, or a portion of the profit, back into growth. If you are running a break-even or unprofitable business, spend some time going through your expenditures looking for redundancies or unnecessary expenses. If you cannot find any opportunities to save money, prepare yourself to take a temporary pay cut (you can time this around your tax refund or right after your busy period if your business has seasonality). If you are unable to take a temporary pay cut, prepare yourself to work some extra hours (start by batching activities so you can spend a day per week working from home, and use the time you save when not having a work commute to invest in growth). If you are unable to take a temporary pay cut AND unable to work any extra hours, then read the paragraph below.

The perfect salesperson will naturally attract prospects, set a polished first impression, keep prospects engaged as well as educate them, follow up with them at just the right time and handle any objections with expert salesmanship, skillfully close the sale while simultaneously looking for upsell opportunities, and get referrals while retaining them as customers for life. Whether your top salesperson is you or someone on your team, that person will inevitably have a bad day, take vacations, and need benefits. The ASP™ takes the perfect version of your sales process and permanently stamps it into a technology system that works for you 24/7/365, never having a bad day, never needing a vacation, and never requiring benefits. The ASP™ is the growth-hacking framework we implement for our clients that range from traditional brick-and-mortar businesses to venture-backed technology start-ups. It’s a framework that can be applied to any type of business, and in the next several chapters, we’ll dive into ASP™ and its six individual components and show you how best to implement them for your business.

Growth Hacktic A clever way to determine specifically where your avatar spends time is to use a tool called SimilarWeb. Enter your competitor’s URLs into the tool, and scroll down to see exactly where their website traffic is coming from. This is a great way to discover places to “steal” clients away from your competition.

The first is the growth of a large joy center. The second is the construction of a pathway back to joy from each of the upsetting emotions we experience.

The chances to get involved in the service after seeing a delicious growth hack are higher than after bombing with requirements to confirm the e-mail. Growth

Great example of doubling down on the type of people who already love the product - rather than tweaking based on feedback from those who don`t love it yet.

If a product feature or user design experience isn't achieving virility, it's wrong, plain and simple.  In the old days, the product team would come up with something, and the marketing team had to figure out how to sell it to the public, either by educating them or using old-fashioned

Please share” generates 4 times as many shares as shares without the phrase did.

According to Jannenga, “WebPT hires for culture first and skill set second. I can train someone to be a better product manager, but your core values and how you approach your job is more important.

In the absence of big budgets, start-ups learned how to hack the system to build their companies.”2 Their hacking—which occurred right on my watch—had rethought marketing from the ground up, with none of the baggage or old assumptions. And now, their shortcuts, innovations, and backdoor solutions fly in the face of everything we’ve been taught.

For those of you unfamiliar with the term "growth hacking," growth hacking focuses exclusively on strategies and tactics (typically in digital marketing) that help grow a business or product.  The concept was first coined by Sean Ellis of Dropbox fame back in 2010 in a blog post. It has since changed the face of startup marketing, with Techcrunch guest writer Aaron Ginn explaining that a growth hacker has a "mindset of data, creativity, and curiosity.

Try to sell your app to 10 people before you write a line of code.

Being smart is no longer about having superior knowledge; it’s about being superior at finding other people’s knowledge and using it to your advantage.

1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks).

The smartest hackers understand that their skill at hacking technology may be less important than their skill at hacking the digital marketplace.

Growth hacking really is a mindset rather than a tool kit.

ProseOnFire.com.

Vision is what pulls at our emotions and creates desire to challenge the status quo.

When you focus on building value first, you compromise the culture and vision of an organization, losing purpose and meaning.

The most important element is that you have a great product or service. If you have this, everything else is easy. But here are the key elements of an effective pitch: • Ten slides • Twenty minutes long • Minimum 30 point font • Black background

I’ve updated the value of what I sell, rather than the quantity.

For many small businesses, growing in size is a distraction. Because I value my free time and wanted balance in my life, I chose to grow in terms of profit instead. With a team of just five, I’ve gone from $500,000 to $1.5 million in annual revenue just by adding technology and new offerings. I’ve updated the value of what I sell, rather than the quantity.

The secret to staying competitive is not necessarily in growing your business in the traditional sense, but in using technology to innovate.

If you want to grow your business without the headache and stress of growing your payroll, first talk to your clients to find out exactly what they’re looking for, then reach out to web developers and inquire about turning your content into an interactive web-based tool. It’s easier and cheaper than you might think. Maybe technology has afforded us the ability to clone ourselves after all.

When he was just 23, Houston took a four-hour bus ride from Boston to New York, planning to use the time to work on a project. But he was stymied, because he forgot to bring the thumb-size hard drive that held his files. Deciding he’d been inconvenienced by this sort of thing for the last time, he wrote the very first lines of Dropbox code during the ride.

director of growth at StumbleUpon, put it best: growth hacking is more of a mindset than a tool kit.

In my experience, the books that tend to flop upon release are those where the author goes into a cave for a year to write it, then hands it off to the publisher for release. They hope for a hit that rarely comes. On the other hand, I have clients who blog extensively before publishing. They develop their book ideas based on the themes that they naturally gravitate toward but that also get the greatest response from readers. (One client sold a book proposal using a screenshot of Google queries to his site.) They test the ideas they’re writing about in the book on their blog and when they speak in front of groups. They ask readers what they’d like to see in the book. They judge topic ideas by how many comments a given post generates, by how many Facebook “shares” an article gets. They put potential title and cover ideas up online to test and receive feedback. They look to see what hot topics other influential bloggers are riding and find ways of addressing them in their book.* The latter achieves PMF; the former never does. One is growth hacking; the other, simply guessing.

The movie marketing paradigm says throw an expensive premiere and hope that translates into ticket sales come opening weekend. A growth hacker says, “Hey, it’s the twenty-first century, and we can be a lot more technical about how we acquire and capture new customers.” The start-up world is full of companies taking clever hacks to drive their first set of customers into their sales funnel. The necessity of that jolt—needing to get it any way they can—has made start-ups very creative.

In most cases, you look for what you don't have. It limits and stagnates you. And unfortunately, you don't know know how to use what you do have. Yes, you've got your Brain, Google, and most importantly, you've got Youtube. Use'em to your advantage! They are powerful channels you can harness for maximum accomplishments in your life.

Growth hacking is not anti-marketing, it is the evolution of marketing, it is pro-growth.

Mackey created a repeatable process of selling high-quality natural and organic products in communities with the right appetite for a brand that relies on customer affinity. It takes a combination of understanding market demand and market size and having repeatable processes to support that market to have a scalable business. And Mackey had to strive to sustain innovation in a world where even Walmart peddles organic foods.

1. TIMING IS EVERYTHING The timing of your product or service must be right in the marketplace. Mackey bit on the organic and natural food revolution just as the public’s palate for these products oozed into the mainstream, but if the market isn’t ready and you are way ahead of the market, then you must possess the drive and the willingness to sacrifice in order to make that product or service work.

Growth hacking cultivates the maximization of big data through collaboration and information sharing.

It doesn’t matter how many people know about you or how they find out about you. It matters how many sign up. If handing out flyers on the street corner accomplishes that, then consider it growth hacking.

commerce store’s business model revolves around driving the highest volume of potential shoppers to its site, and so search ads and SEO are obviously vital channels, while marketplace businesses like Uber and eBay must divide efforts between channels for bringing in suppliers and those aimed at shoppers (or riders).

they pivoted from the original business model of friends asking friends for business recommendations and put the reviews at the heart of the experience.

The more information people put into the product, the more their commitment increases, through a concept called stored value.

The truth is, we have no idea when our big break will come. However, maximizing your systems—distribution, PR, sales, a killer X factor, and positioning for Geoffrey Moore’s tornado—will allow you to maximize the impact when that big break does eventually hit. Not to mention that you can further maximize your luck through knowing how to hack your growth.

Scott Huettel, a neuroeconomist at Duke University, has shown that the ACC reacts roughly three times more vigorously if a pattern reverses after eight repetitions than it does after a three-in-a-row pattern is broken. The stock market provides uncanny real-world proof of Huettel’s laboratory findings: The more times in a row a company has exceeded Wall Street’s expectations, the worse its stock gets whacked when it finally misses the analysts’ forecasts. While a shortfall after a run of three good earnings reports trims just 3.4% off the price of the typical growth stock, a miss after a streak of eight positive quarters hacks off 7.9%. So

Love creates growth, not the other way around

A good plan violently executed now is better than a perfect plan tomorrow.

One key takeaway is that a creative and compelling referral program can not only fuel growth but also generate press.

También podrías crear un equipo que trabaje en la optimización de la adquisición de clientes en un canal específico, como Facebook; o en aumentar la cantidad de lectores del blog de la empresa, o quizás, en el desempeño del marketing por correo electrónico.

Lack of innovation becomes a growing liability. In the technology hotbed of Silicon Valley, the accrued liability caused by delaying innovation has its own term: “technical debt.” As all businesses are becoming more and more technology dependent, managing and mitigating accrued technical debt is now a necessary practice that businesses outside Silicon Valley completely overlook.

Because touch may be the first of our five senses to develop, it makes sense that touch plays such an integral role in health. How many hugs should you get a day? Take this advice from American psychologist and family therapist, Virginia Satir, to heart: “We need four hugs a day for survival. We need eight hugs a day for maintenance. We need twelve hugs a day for growth.” Just make sure those hugs are firm or else that oxytocin may not be released.

Testimonial Formula [Specific End Result or Benefit the Customer Received] + [Specific Period of Time] + [Accompanied Customer Emotion] + [Customer Name with Relevant Stats] Example: I was craving a Hawaiian style pizza at one in the morning and was stoked when it arrived just twenty minutes after I called! ~Chad R., Pasadena, CA

Testimonial Questions What were you looking for when you found [COMPANY]? What compelled you to choose [COMPANY] over others? What results did you get from working with [COMPANY]? When [COMPANY] [COMPLETED SOLUTION], what did you like most about the experience? Who else would you recommend [COMPANY] to?

It’s good to have an end to journey toward, but it’s the journey that matters in the end.” ​— ​Ursula K. Le Guin

Un buen plan ejecutado con violencia hoy, es mejor que un plan perfecto llevado a cabo mañana”.12

The 4 E’s of Copywriting Engaging: Is the content compelling and of interest to the reader? Educational: Is the content teaching the reader something relevant to your product or service? Entertaining: Would the reader enjoy reading your content? Emotional: Would your content stir up emotions inside your reader?

Follow-Up Framework Opt-In: Offer a desirable bribe (also called a “hook” or “lead magnet”) in exchange for an email address (at a minimum). Hook Delivery: Deliver what was promised for the prospect opting in. Digital delivery can range from digital reports to emails to audio or video content. The benefit of digital delivery is that you can provide immediate gratification to your prospect and it’s free to send. Sellucation: Sellucation is selling through education. Each Follow-Up installment is an opportunity to address common questions, handle objections, and amplify the problem while presenting your solution. It’s education with the implicit intent of driving sales. Social Proof: Reiterating the social proof you presented in the Engage & Educate phase with testimonials, reviews, awards, partner logos, and case studies will enhance your credibility and build trust. Promotions: Offering free consultations, discounts, and other incentives can motivate your prospect to take action. Communicating an expiration associated with the promotion can create a sense of urgency that further persuades prospects to move forward.

Today, the use of unsustainable or ethically dubious tricks to get a startup off the ground is widely accepted—even celebrated in some circles of tech—and has been widely credited to the growth hacks that Thiel and his peers developed at PayPal.

Pramod decided to ask the marketing group to hire a dedicated product marketing manager (PMM) to help stoke acquisitions. These marketing specialists are often described as being the “voice of the customer” inside the company, working to gain insights into customers’ needs and desires, often conducting interviews, surveys, or focus groups, and helping to craft the messaging in order to make the marketing efforts more alluring and ensure they are conveying the value of the product most effectively. At some companies, these specialists might also be tasked with contributing to the product development, for example, by conducting competitive research to identify new features to consider, or assisting with product testing.