Hacking Growth Quotes

If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.

If you are trying to open a restaurant in a place where the majority of people are the practitioners of Judaism faith, then you cannot make a non-Kosher restaurant and still hope to gain popularity.

I'm tired of my life, my clothes, the things I say. I'm hacking away at the surface, as at some kind of gray ice, trying to break through to what is underneath or I am dead. I can feel the surface trembling—it seems ready to give but it never does. I am uninterested in current events. How can I justify this? How can I explain it? I don't want to have the same vocabulary I've always had. I want something richer, broader, more penetrating and powerful.

Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.

I look like a watermelon with a great slice hacked out. I say to myself, it's just another border post on the frontier between medicine and greengrocery; growths and tumour seem always to be described as "the size of a plum" or "the size of a grapefruit".

Don't waste today by talking about yesterday until it's finally tomorrow.

Hacking shampoos, conditioners, gels and creams with your oil(s) of choice is a great way to promote healthy strong hair growth.

Self knowledge is a virtue in its own right. We value the way in which people can fulfill their own natures by gaining an unsentimental self understanding. We think it is good to grow, for all our vices, into someone who is mature enough to face the past and the present, someone who understands how character, in its weaknesses as well as its strengths, is made of interlocking tendencies and gifts that have grown in the course of a life. The image of growth and maturing is Aristotelian rather than Kantian. These ancient values are ideals that none fully achieve, and yet they are modest, not seeking to find a meaning in life, but finding excellence in living and honoring life and its potentialities.

It is essential that we develop a learning space where failure is positive, as it is a catalyst for growth and change. Students need to recognize that taking a risk and not succeeding does not mean they are failing: It means they need to try another way. After

I found that asking people if they were satisfied with a product didn’t deliver meaningful insights; disappointment was a much better gauge of product loyalty than satisfaction).

With growth hacking, we begin by testing until we can be confident we have a product worth marketing. Only then do we chase the big bang that kick-starts our growth engine.

The actual “Root Bug” is the fact that earning opportunities (work) aren’t allocated to people (in the mid-term) according to their willingness to spend and invest.

You don't grow through successes, you grow through what you go through.

the larger the dollar value of your product or service, the longer the sales cycle, particularly for business-to-consumer sales.

We’ve seen entire companies purchased for millions of dollars solely for their database of leads and customers.

You've got your Brain, Google, and most importantly, you've got Youtube. Use'em!

Luck is what happens when preparation meets opportunity.

A framework for identifying high-ROI Attraction opportunities is called advertising arbitrage: seek advertising opportunities where advertising inventory supply outpaces advertiser demand.

Instead of spending money on ads, spend more time on people. Instead of worrying about the latest growth hacks and strategies, worry about identifying and addressing the biggest pains and problems in your target audience. Instead of figuring out how to optimize your conversion rates, figure out the rate at which you’re able to connect authentically with your audience and make them feel special.

If you have ever experienced that feeling of being "stuck" with writing, it is not because you haven't put your butt in a chair. It's because you are suffering from emotional procrastination toward writing.

Nothing will teach you more about perceived value than taking something with literally no value and selling it in the auction format. It teaches you the beauty and power of presentation, and how you can make magic out of nothing.

Today, the use of unsustainable or ethically dubious tricks to get a startup off the ground is widely accepted—even celebrated in some circles of tech—and has been widely credited to the growth hacks that Thiel and his peers developed at PayPal.

Assessment must be a conversation, a narrative that enhances students’ understanding of what they know, what they can do, and what needs further work. Perhaps even more important, they need to understand how to make improvements and how to recognize when legitimate growth has occurred.

Growth hacking is not a 1-2-3 sequence, but instead a fluid process. Growth hacking at its core means putting aside the notion that marketing is a self-contained act that begins toward the end of a company’s or a product’s development life cycle. It is, instead, a way of thinking and looking at your business.

...I remember the etymology of the word Oz, at least a proposed at a lecture by our Head, Madame Morrible. She said that academics were inclined to locate the root of the term in Gillikinese cognate oos, which carries freights of meaning about growth, development, power, generation. Even ooze, with its distant companion noun virus, is thought to belong to the same general family. The older I get, the more accurate this derivation seems to be." "And yet the poet of the Oziad calls it "Land of green abandon, land in endless leaf.'" "Poets are just as responsible for empire building as any other professional hacks.

We like to think of ourselves as immune from influence or our cognitive biases, because we want to feel like we are in control, but industries like alcohol, tobacco, fast food, and gaming all know we are creatures that are subject to cognitive and emotional vulnerabilities. And tech has caught on to this with its research into “user experience,” “gamification,” “growth hacking,” and “engagement” by activating ludic loops and reinforcement schedules in the same way slot machines do. So far, this gamification has been contained to social media and digital platforms, but what will happen as we further integrate our lives with networked information architectures designed to exploit evolutionary flaws in our cognition? Do we really want to live in a “gamified” environment that engineers our obsessions and plays with our lives as if we are inside its game?

Let’s say experiment A is testing a small change, such as the color of the sign-up button. As results start coming in, it becomes clear that the increase in the number of new visitors signing up is very small—garnering just 5 percent more sign-ups than the original button color. Besides the obvious assumption that changing the color of the sign-up button may not be the key factor holding back new users from signing up, it’s also an indication that you’ll have to let the experiment run quite a long time in order to have enough data to make a solid conclusion. As you can see from the chart above, to reach statistically significant results for this test, you’d need a whopping 72,300 visitors per variant—or, in other words, you’d have to wait 72 days to get conclusive results. As Johns put it in an interview with First Round Review, “That’s a lifetime when you’re a start-up!” In a case like this what a start-up really ought to do is abandon the experiment quickly and move on to a next, potentially higher-impact, one.

Noah Kagan, a growth hacker at Facebook, the personal finance service Mint.com (which sold to Intuit for nearly $170 million), and the daily deal site AppSumo (which has more than eight hundred thousand users), explains it simply: “Marketing has always been about the same thing—who your customers are and where they are.”5 What growth hackers do is focus on the “who” and “where” more scientifically, in a more measurable way. Whereas marketing was once brand-based, with growth hacking it becomes metric and ROI driven. Suddenly, finding customers and getting attention for your product are no longer guessing games. But this is more than just marketing with better metrics; this is not just “direct marketing” with a new name. Growth hackers trace their roots back to programmers—and that’s how they see themselves. They are data scientists meets design fiends meets marketers. They welcome this information, process it and utilize it differently, and see it as desperately needed clarity in a world that has been dominated by gut instincts and artistic preference for too long. But they also add a strong acumen for strategy, for thinking big picture, and for leveraging platforms, unappreciated assets, and new ideas.

Buy Old Gmail Accounts From GlobalPVAShop: A Strategic Asset for Online Success In today’s digital-first world, the email account you use is more than just a communication tool — it’s an identity, a marketing engine, and a trust signal. Among all email platforms, Gmail, powered by Google, is the most widely used and trusted. But when it comes to growth hacking, automation, outreach campaigns, or even creating business credibility, “new” Gmail accounts don’t always get the job done. This is where old Gmail accounts come into play — and GlobalPVAShop has positioned itself as a top provider of high-quality, aged Gmail accounts for every professional purpose. Whether you're an internet marketer, SEO expert, business owner, or simply someone trying to manage multiple Google services efficiently, buying old Gmail accounts could be the smart shortcut you need. Reputation and Trustworthiness The seller’s reputation is crucial when buy old Gmail accounts. Choosing a trusted seller ensures the account’s legitimacy and security. Research the seller’s background, reviews, and credentials to gauge their trustworthiness. By carefully examining the account’s age, activity, and the seller’s reputation, you can make a smart choice. This way, you’ll get an old Gmail account that’s trustworthy and meets your needs.

Patrick Vlaskovits, who was part of the initial conversation that the term “growth hacker” came out of, put it well: “The more innovative your product is, the more likely you will have to find new and novel ways to get at your customers.”12 For example: 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks). 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).

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Growth hacks alone can’t solve all your marketing problems, but the right ones may add immense value to an already humming marketing flywheel.

Reciprocity—whereby people are more likely to do something in return of a favor, regardless of the favor done and the ask now presented to them Commitment and consistency—people who have taken one action are likely to take another, regardless of the size or difference in action Social proof—in a state of uncertainty, people look to the actions of others to help them make their own decisions Authority—people look to those in the position of authority to decide which actions to take Liking—people will do business more readily with people and companies they like over those they don’t or are indifferent to Scarcity—people will take action when they are worried that they will miss out on the opportunity in the future

Nothing has changed, only that everything we do physically can be communicated on the digital platform.

Network marketing is needed in every business, no matter how many different names you give. Ultimately, good business only happens when all things are balanced.

Clarity comes with a balanced mind.

The Creator Creates, Followers, Follow, Teacher, Teaches, A Leader Leads, but The Entrepreneur Does All.

demographics don’t buy products; people do.

Continuing with the roofing contractor example, we didn’t advertise to everyone who was searching for “roofing” online, but we focused on people searching for terms such as “new roof,” “fix a roof leak,” “roofing contractor.

Once we exhausted the ad inventory with purchase intent, we expanded to people considering investing in a solution but who need more information before deciding. For example, many people search for things like “What are the benefits of a composite roof?” Although their search doesn’t indicate immediate purchase intent, when exposed to the rest of the ASP™, we can lead them to a purchase decision.

Once we exhausted the ad inventory with education interest, we expanded to folks who are aware of their problem but may not be in a position to actively solve that problem. For example, we served display ads to homeowners on Facebook touting the benefits of having your roof inspected before the rainy season.

In summary, focus on purchase intent, then education-based interest, and then awareness-based interest when reaching out to your avatar.

A clever way to determine specifically where your avatar spends time is to use a tool called SimilarWeb.

While most of your competitors will run simple text ads, far fewer will invest the time and money into video ads.

Procrastination happens when we do not set clear strategic goals.

Going to therapy and talking about healing may just be the go-to flex of our time. It is supposedly an indicator of how profoundly self-aware, enlightened, emotionally mature, or “evolved” an individual is. Social media is obsessed and saturated with pop psychology and psychiatry content related to “healing”, trauma, embodiment, neurodiversity, psychiatric diagnoses, treatments alongside productivity hacks, self-care tips and advice on how to love yourself without depending on anyone else, cut people out of your life, manifest your goals to be successful, etc. Therapy isn’t a universal indicator of morality or enlightenment. Therapy isn’t a one-size-fits-all solution that everyone must pursue. There are many complex political and cultural reasons why some people don’t go to therapy, and some may actually have more sustainable support or care practices rooted in the community. This is similar to other messaging, like “You have to learn to love yourself first before someone else can love you”. It all feeds into the lie that we are alone and that happiness comes from total independence. Mainstream therapy blames you for your problems or blames other people, and often it oscillates between both extremes. If we point fingers at ourselves or each other, we are too distracted to notice the exploitative systems making us all sick and sad. Oftentimes, people come out of therapy feeling fully affirmed and unconditionally validated, and this ego-caressing can feel rewarding in the moment even if it doesn’t help ignite any growth or transformation. People are convinced that they can do no wrong, are infallible, incapable of causing harm, and that other people are the problem. Treatment then focuses on inflating self-confidence, self-worth, self-acceptance, and self-love to chase one’s self-centered dreams, ambitions, and aspirations without taking any accountability for one’s own actions. This sort of individualistic therapeutic approach encourages isolation and a general mistrust of others who are framed as threats to our inner peace or extractors of energy, and it further breeds a superiority complex. People are encouraged to see relationships as accessories and means to a greater selfish end. The focus is on what someone can do for you and not on how to give, care for, or show up for other people. People are not pushed to examine how oppressive conditioning under these systems shows up in their relationships because that level of introspection and growth is simply too invalidating. “You don’t owe anyone anything. No one is entitled to your time and energy. If anyone invalidates you and disturbs your peace, they are toxic; cut them out of your life. You don’t need that negativity. You don’t need anyone else; you alone are enough. Put yourself first. You are perfect just the way you are.” In reality, we all have work to do. We are all socialized within these systems, and real support requires accountability. Our liberation is contingent on us being aware of our bullshit, understanding the values of the empire that we may have internalized as our own, and working on changing these patterns. Therapized people may fixate on dissecting, healing, improving, and optimizing themselves in isolation, guided by a therapist, without necessarily practicing vulnerability and accountability in relationships, or they may simply chase validation while rejecting the discomfort that comes from accountability. Healing in any form requires growth and a willingness to practice in relationships; it is not solely validating or invalidating; it is complex; it is not a goal to achieve but a lifelong process that no one is above; it is both liberating and difficult; it is about acceptance and a willingness to change or transform into something new; and ultimately, it is going to require many invalidating ego deaths so we can let go of the fixation of the “self” to ease into interdependence and community care.

Experience post-traumatic growth – Incredibly, male Holocaust survivors lived longer than men of the same age who escaped Nazi rule. Despite all odds, these survivors experienced post-traumatic growth which enhanced their later years of life.

You can't growth-hack your way into brand affinity just like you can’t bulldoze your way into a healthy long-term relationship.

Vision mission: What was the original market or technology insight that led you to create this company? Customers: Who do you envision buying this product or service? Who will use it? Problem statement: What’s the problem you think you can solve for your potential customers? Use cases: What are the specific ways people will use this product or service to solve their problem? Product/solution: Give a detailed explanation of the technology behind the solution—what does it do now, and what else is it capable of doing? Ecosystem: In many cases there are other companies involved in solving the problem or adding additional value. These companies form an ecosystem around the problem and solution. What are all the companies and where in the ecosystem are the control points where one company has leverage? Competition: Who else is trying to solve this problem—or, if no one else sees the problem yet, who might jump in to compete with you to solve the problem once you identify it? Business model: How will your product or service change business for your customers? Will it increase their return on investment or reduce costs in a significant way? Or does it allow them to do something that couldn’t have been done with prior technology, creating huge value? Sales and go-to-market: Enterprise companies should articulate how the product or solution will make its way to the market. Through a sales force? Through distribution partners? Both? For a consumer company, how will users find out about your solution? From app stores? Search? Viral adoption? Growth hacking techniques? Advertising? PR? Organization: How is the company organized? Who are the major influencers on the company? How are decisions made? What kind of culture will work? Funding strategy: What’s the next funding event? A private financing? An IPO? How much runway does the company have before it needs more money and what kind of funding is in place to execute against the category strategy?

When you were a kid, do you remember the fun stuff you used to do, the imaginary life you lived, the imaginary friends you had, the games you used to play? That's creativity! Your own creativity!

ask "What are you doing?". Another app is Urbanspoon. You shake it to make it work. People ask, "What are you doing?". You can’t ignore the symbolic pink mustaches that you

The mantra of the PC was “Perception is reality”—i.e., it didn’t matter if you worked hard, as long as it looked like you worked hard. It didn’t matter if you cared, as long as it looked like you cared. It didn’t matter if you really had what it takes to make it, as long as you looked like you did. I suppose that is essentially how the world operates, more so with the growth of social media, where everyone is attempting to create their own perceived reality. The reality is the perception of me was awful. And the perception of this particular injury was “she’s faking it” or “she can’t hack it.

Un buen plan ejecutado con violencia hoy, es mejor que un plan perfecto llevado a cabo mañana”.12

He wasn’t like a tree that I could hack off and be done with. He was seeded into me, a stubborn weed that mingled with other growth, sprouting when better parts of my life were in full bloom. I would dig him out at the root then, but that didn’t mean he wouldn’t return again and again and again.

Instant-Clarity Headline Formulas [What You Do] + [What Makes You Unique] + [Geographic Reach] Residential & Commercial Roofing Since 1929 Serving Los Angeles and Surrounding Area [End Result the Customer Wants] + [Specific Period of Time] + [Address the Objections] Example: Hot Fresh Pizza Delivered to Your Door in Thirty Minutes or It’s Free

Testimonial Formula [Specific End Result or Benefit the Customer Received] + [Specific Period of Time] + [Accompanied Customer Emotion] + [Customer Name with Relevant Stats] Example: I was craving a Hawaiian style pizza at one in the morning and was stoked when it arrived just twenty minutes after I called! ~Chad R., Pasadena, CA

Testimonial Questions What were you looking for when you found [COMPANY]? What compelled you to choose [COMPANY] over others? What results did you get from working with [COMPANY]? When [COMPANY] [COMPLETED SOLUTION], what did you like most about the experience? Who else would you recommend [COMPANY] to?

It’s good to have an end to journey toward, but it’s the journey that matters in the end.” ​— ​Ursula K. Le Guin

There is no one best career background for a growth lead. Some people are now specializing in the role, most of whom have moved into the job from some other area of specialty, such as engineering, product management, data science, or marketing. People with expertise in each of these areas are good candidates for the role, because they each bring strengths key to the growth hacking process. For start-ups, especially in the early stage of growth, often the founder should play the role of growth lead.

What if we could offer people something else they clearly valued highly—more storage space—in exchange for referrals? At the time Dropbox was using Amazon’s low-cost S3 Web servers (which launched a couple of years earlier) for its data storage, which meant that it would be pretty simple (and cheap) to add more space to their infrastructure.

Using some sophisticated programming, and lots of experimentation to get it right, the team figured out a seamless way to cross-publish Airbnb listings on Craigslist, free of cost, so that whenever someone searched the popular classifieds site for a vacation rental, listings for properties on Airbnb popped up.

The cleverness of this hack cannot be understated. Because Craigslist did not offer any sanctioned way for Airbnb (or anyone) to post new listings, the team had to reverse engineer how Craigslist managed new listings, and then re-create those steps with their own program. This meant understanding how the Craigslist posting system worked, which categories vacation rentals were posted in in different cities, figuring out the limitations of what could be posted on Craigslist, such as rules around images and formatting the listings, and much more.

the core elements of the method are: the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and the rapid generation and testing of ideas, and the use of rigorous metrics to evaluate—and then act on—those results.

A core mandate for growth teams is to find every last bit of growth potential through a laserlike focus on continuous testing of lots of tweaks to a product, its features, the messaging to users, as well as the means by which they’re acquired, retained, and generate revenue. Intrinsic to the method is also the search for new opportunities for product development, whether by assessing customer behavior or feedback, or perhaps experimenting with ways to capitalize on new technologies such as machine learning and artificial intelligence.

This need for speed is why a key feature of growth hacking is to experiment at the fastest possible tempo. As Facebook’s vice president of growth Alex Schultz puts it: “If you’re pushing code once every two weeks and your competitor is pushing code every week, just after two months that competitor will have done 10 times as many tests as you. That competitor will have learned 10 times, an order of magnitude more about their product [than you].

But while finding such big breakthrough ideas—like Dropbox’s referral program—is absolutely a goal of the process, in truth, most growth is due to an accumulation of small wins. Like compounding interest in a savings account, these gains stack on top of one another to create liftoff. And the best growth teams continue to experiment with improvements even once growth takeoff has been achieved.

growth hacking is a team effort, that the greatest successes come from combining programming know-how with expertise in data analytics and strong marketing experience, and very few individuals are proficient in all of these skills.

The growth lead sets the course for experimentation as well as the tempo of experiments to be run, and monitors whether or not the team is meeting their goals.

All growth leads require a basic set of skills: fluency in data analysis; expertise or fluency in product management (meaning the process of developing and launching a product); and an understanding of how to design and run experiments.

Scott Huettel, a neuroeconomist at Duke University, has shown that the ACC reacts roughly three times more vigorously if a pattern reverses after eight repetitions than it does after a three-in-a-row pattern is broken. The stock market provides uncanny real-world proof of Huettel’s laboratory findings: The more times in a row a company has exceeded Wall Street’s expectations, the worse its stock gets whacked when it finally misses the analysts’ forecasts. While a shortfall after a run of three good earnings reports trims just 3.4% off the price of the typical growth stock, a miss after a streak of eight positive quarters hacks off 7.9%. So

The truth is, we have no idea when our big break will come. However, maximizing your systems—distribution, PR, sales, a killer X factor, and positioning for Geoffrey Moore’s tornado—will allow you to maximize the impact when that big break does eventually hit. Not to mention that you can further maximize your luck through knowing how to hack your growth.

Growth hacking становится ключевым трендом. Суть его в том, чтобы найти нестандартные подходы, чтобы «хакнуть» сам процесс развития компании, найти оригинальные пути роста, подобно тому, как хакеры взламывают коды программ. Специалисты по Growth Hacking обещают стартапам обеспечить взрывной рост количества пользователей, посещаемости и т.д.

It is not in the marketing industry’s DNA to be any of the following things, which are critical to growth hacking: In-house Lean/efficient Trackable Internal (that is product development) over external (public facing/attention seeking)

Whereas marketing was once brand-based, with growth hacking it becomes metric and ROI driven.

WHAT IS GROWTH HACKING? The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself. —AARON GINN

For the past century or so, the basic dilemma of economic policy has been thought to be the one between promoting the increase in total wealth8 (or income) and the equality or fairness of the distribution of that wealth (or income).9 The emphasis between these is also one way to make the economic split into the “right” and “left” wings in politics10 – the right primarily focusing on maximizing total wealth and economic freedom, the left primarily concerned with economic equality and security.

Growth hacking is not anti-marketing, it is the evolution of marketing, it is pro-growth.

failed, close up shop. They had considered employing several growth hacks to drive more adoption. For example, they thought about requiring people to whom users sent photos to also sign up for the app in order to download the photos. But they decided against that because they were afraid it would annoy people. But remember that growth hacking involves more than picking from a menu of hacks; it is, rather, a process of continuous experimentation to ensure that those hacks are achieving the desired results. If they were truly practicing growth hacking, they would have run a test to determine whether or not their assumption was true. Instead

If you have no time or money, then you need to focus on “life hacking” before you start growth hacking.

Ad-based growth teams should be optimizing pricing in a similarly fluid way. The largest advertising platforms, such as Google and Facebook, use an auction model to set the value of their ad inventory, which essentially means that when advertisers want to place an ad they set a bid price for what they’re willing to pay, then the site gives the ad space to the highest bidder (this is a dramatic oversimplification; the auction processes are dauntingly complex). When that bidder’s budget is exhausted, often by hitting a daily cap or other restriction, the next highest bidder is given the inventory, and so on, until all available inventory is used. These companies also use elements such as ad quality and customer response to factor into which

Geckoboard and Klipfolio, to enterprise solutions such as Tableau and Qlik Sense and dozens more.

If I have seen further, it is by standing on the shoulders of giants.

Vision is what pulls at our emotions and creates desire to challenge the status quo.

When you focus on building value first, you compromise the culture and vision of an organization, losing purpose and meaning.

The most important element is that you have a great product or service. If you have this, everything else is easy. But here are the key elements of an effective pitch: • Ten slides • Twenty minutes long • Minimum 30 point font • Black background

I’ve updated the value of what I sell, rather than the quantity.

For many small businesses, growing in size is a distraction. Because I value my free time and wanted balance in my life, I chose to grow in terms of profit instead. With a team of just five, I’ve gone from $500,000 to $1.5 million in annual revenue just by adding technology and new offerings. I’ve updated the value of what I sell, rather than the quantity.

The secret to staying competitive is not necessarily in growing your business in the traditional sense, but in using technology to innovate.

If you want to grow your business without the headache and stress of growing your payroll, first talk to your clients to find out exactly what they’re looking for, then reach out to web developers and inquire about turning your content into an interactive web-based tool. It’s easier and cheaper than you might think. Maybe technology has afforded us the ability to clone ourselves after all.

When he was just 23, Houston took a four-hour bus ride from Boston to New York, planning to use the time to work on a project. But he was stymied, because he forgot to bring the thumb-size hard drive that held his files. Deciding he’d been inconvenienced by this sort of thing for the last time, he wrote the very first lines of Dropbox code during the ride.

Mackey created a repeatable process of selling high-quality natural and organic products in communities with the right appetite for a brand that relies on customer affinity. It takes a combination of understanding market demand and market size and having repeatable processes to support that market to have a scalable business. And Mackey had to strive to sustain innovation in a world where even Walmart peddles organic foods.

1. TIMING IS EVERYTHING The timing of your product or service must be right in the marketplace. Mackey bit on the organic and natural food revolution just as the public’s palate for these products oozed into the mainstream, but if the market isn’t ready and you are way ahead of the market, then you must possess the drive and the willingness to sacrifice in order to make that product or service work.

The emotional attachment that links customers to your product, as opposed to any other, translates into sustainable growth. Here are some basic rules to connect, shape, influence, and lead with your brand: Choose your target audience: The surest road to product failure is to try to be all things to all people. Connect with the public: Your objective is to make your audience feel an emotional attachment to your brand. Inspire and influence your audience: An inspirational brand message is far more influential than one

If you want to create a scalable business, you have to understand just how crucial it is to build brand equity. The emotional attachment that links customers to your product, as opposed to any other, translates into sustainable growth. Here are some basic rules to connect, shape, influence, and lead with your brand: Choose your target audience: The surest road to product failure is to try to be all things to all people. Connect with the public: Your objective is to make your audience feel an emotional attachment to your brand. Inspire and influence your audience: An inspirational brand message is far more influential than one that just highlights product feature functions.

Growth hacking cultivates the maximization of big data through collaboration and information sharing.

The more information people put into the product, the more their commitment increases, through a concept called stored value.

ProseOnFire.com.

Zara has a highly sophisticated feedback system, allowing store managers to instantly report back customer feedback on new products. Customers may say they like the dress, but the shade of red is too bright. Feedback on the length, zipper, and other factors are gathered and evaluated in real time back at headquarters, and adjustments are made in a matter of hours. The next week, after implementing design changes based on customer feedback, a new 4,200 red dresses ship to the network of stores. Only after a series of improvements are made and customer demand has been validated is the dress mass-produced. Where most clothing manufacturers produce only a few dozen new styles each year, Zara launched over 12,000 new items annually.

For business purposes, we can group those you’re seeking to influence into two categories: internal (team members, employees, bosses, boards, investors, etc.) and external (customers, the media, competitors, governmental agencies, prospects, voters, potential employees, etc.).

Semler works hard to remove any sign of structure or bureaucracy. Results alone, not tenure, rank, gender, or age, are the measuring stick, and the trust-based environment brings out the best in people.