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There are things you can do with this knowledge, like always save room for dessert. Seriously, imagine planning a vacation with the peak-end rule in mind. Your overall pleasure will be enhanced if you end it on a high note. It’s certainly something for me to keep in mind in planning my workshops. Maybe people will believe the whole presentation was terrific if I end with something especially compelling. You should also keep in mind that here is a way your brain consistently distorts your perception of your own happiness and misery. Politicians use this principle all the time—that’s why they propose their most audacious policies just after they’re elected, assuming that we’ll be lulled into not caring, as we adapt to their new reality. Remember GWB’s attempt at social security reform?
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