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In the 1970s and 1980s, Falwell used military and sports analogies interchangeably. By the 1990s, however, as some evangelicals began to back away from militaristic rhetoric, sports offered a more palatable alternative. In 1996, for instance, Ralph Reed sent a memo instructing grassroots leaders of the Christian Coalition to “avoid military rhetoric and to use sports metaphors instead.
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Kristin Kobes Du Mez (Jesus and John Wayne: How White Evangelicals Corrupted a Faith and Fractured a Nation)