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It turns out the crackers I stole are the body of Christ. After eating more than half the bag, I googled the cracker brand and learned that I paired marble Cracker Barrel cheese with God’s transubstantiated body. I had originally googled the crackers so I could leave them a review. I planned to write: BORING. Whoever created these is unimaginative. These crackers are tasteless and bland.
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Emily R. Austin (Everyone in This Room Will Someday Be Dead)
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This is the explanation I used to have on the site before my page got turned into an author's page.
Don't get butt hurt if I give you a 2 or 3 star rating. That means your book was good. I give very few 4 star ratings cause that means your book is gonna be a reread for me. I don't reread a lot of books. I think I gave less than a handful of 5 stars. 5 stars means that I think the book is a GREAT GREAT. Like a classic that will still be read in a 100 years, at least if I were alive it would be.
As you can see I don't buy into the hoopla that everybody is great. It's not true. Most are average. Some suck. Some are great. If you want a visual go google bell curve.
Life has winners and losers. Not everyone deserves a gold star. Suck it up.
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D.R. Slaten
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By performing a simple Google search, a website review, a visit to their LinkedIn profile, or a media release search on the person you are about to meet, you can find out where they’ve been, what they care about, and where they’re going. Whether you learn an interesting fact about a hobby they enjoy, the breed of their dog, or something you both have in common, it will show that you took the time to research and that you care about them as a person.
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Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
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At Google, we often attach “freshness dates” to documentation. Such documents note the last time a document was reviewed, and metadata in the documentation set will send email reminders when the document hasn’t been touched in, for example, three months.
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Titus Winters (Software Engineering at Google: Lessons Learned from Programming Over Time)
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We have an embarrassingly simple solution. Never have the conversations at the same time. Annual reviews happen in November, and pay discussions happen a month later. Everyone at Google is eligible for stock grants, but those decisions are made a further six months down the line.
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Laszlo Bock (Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead)
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Choosing a book is so gratifying, it’s worth dragging out the process, starting even before finishing the current one. As the final chapters approach, you can pile up the possibilities like a stack of travel brochures. You can lay out three books and let them linger overnight before making a final decision in the morning. You can Google the reviews; ask other people if they’ve read it, collect information. The choice may ultimately depend on the mood and the moment. ‘You have to read a book at the right time for you,’ Lessing also said, ‘and I am sure this cannot be insisted on too often, for it is the key to the enjoyment of literature.
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Pamela Paul (My Life with Bob: Flawed Heroine Keeps Book of Books, Plot Ensues)
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With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community.
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Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
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As test documentation goes, test plans have the briefest actual lifespan of any test artifact. Early in a project, there is a push to write a test plan [...]. Indeed, there is often an insistence among project managers that a test plan must exist and that writing it is a milestone of some importance. But, once such a plan is written, it is often hard to get any of those same managers to take reviewing and updating it seriously. The test plan becomes a beloved stuffed animal in the hands of a distracted child. We want it to be there at all times. We drag it around from place to place without ever giving it any real attention. We only scream when it gets taken away.
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James A. Whittaker (How Google Tests Software)
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Jenny Marzen made millions of dollars, as opposed to nickels, by writing novels that got seriously reviewed while selling big. Amy had skimmed her first one, a mildly clever thing about a philosophy professor who discovers her husband is cheating on her with one of her grad students, and who, while feigning ignorance of the affair, drives the girl mad with increasingly brutal critiques and research tasks, at one point banishing her to Beirut, first to learn fluent Arabic and then to read Avicenna's Al-Qanun fi al-Tibb, housed in the American University. This was, Amy thought, a showoffy detail that hinted at Marzen's impressive erudition but was probably arrived at within five Googling minutes.
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Jincy Willett (Amy Falls Down (Amy Gallup, #2))
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Focus on the user… and the money will follow. This can be particularly challenging in environments where the user and customer are different, and when your customer doesn’t share your focus-on-the-user ethos. When Google acquired Motorola in 2012, one of the first Motorola meetings Jonathan attended was a three-hour product review, where the company’s managers presented the features and specifications for all of Motorola’s phones. They kept referring to the customer requirements, most of which made little sense to Jonathan since they were so out of tune with what he knew mobile users wanted. Then, over lunch, one of the execs explained to him that when Motorola said “customers,” they weren’t talking about the people who use the phones but about the company’s real customers, the mobile carriers such as Verizon and AT&T, who perhaps weren’t always as focused on the user as they should have been. Motorola wasn’t focusing on its users at all, but on its partners. At Google, our users are the people who use our products, while our customers are the companies that buy our advertising and license our technology. There are rarely conflicts between the two, but when there are, our bias is toward the user. It has to be this way, regardless of your industry. Users are more empowered than ever, and won’t tolerate crummy products.
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Eric Schmidt (How Google Works)
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In the beginning, there was the internet: the physical infrastructure of wires and servers that lets computers, and the people in front of them, talk to each other. The U.S. government’s Arpanet sent its first message in 1969, but the web as we know it today didn’t emerge until 1991, when HTML and URLs made it possible for users to navigate between static pages. Consider this the read-only web, or Web1.
In the early 2000s, things started to change. For one, the internet was becoming more interactive; it was an era of user-generated content, or the read/write web. Social media was a key feature of Web2 (or Web 2.0, as you may know it), and Facebook, Twitter, and Tumblr came to define the experience of being online. YouTube, Wikipedia, and Google, along with the ability to comment on content, expanded our ability to watch, learn, search, and communicate.
The Web2 era has also been one of centralization. Network effects and economies of scale have led to clear winners, and those companies (many of which I mentioned above) have produced mind-boggling wealth for themselves and their shareholders by scraping users’ data and selling targeted ads against it. This has allowed services to be offered for “free,” though users initially didn’t understand the implications of that bargain. Web2 also created new ways for regular people to make money, such as through the sharing economy and the sometimes-lucrative job of being an influencer.
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Harvard Business Review (Web3: The Insights You Need from Harvard Business Review (HBR Insights Series))
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By March, front-line doctors around the world were spontaneously reporting miraculous results following early treatment with HCQ, and this prompted growing anxiety for Pharma. On March 13, a Michigan doctor and trader, Dr. James Todaro, M.D., tweeted his review of HCQ as an effective COVID treatment, including a link to a public Google doc.48,49 Google quietly scrubbed Dr. Todaro’s memo. This was six days before the President endorsed HCQ. Google apparently didn’t want users to think Todaro’s message was missing; rather, the Big Tech platform wanted the public to believe that Todaro’s memo never even existed. Google has a long history of suppressing information that challenges vaccine industry profits. Google’s parent company Alphabet owns several vaccine companies, including Verily, as well as Vaccitech, a company banking on flu, prostate cancer, and COVID vaccines.50,51 Google has lucrative partnerships with all the large vaccine manufacturers, including a $715 million partnership with GlaxoSmithKline.52 Verily also owns a business that tests for COVID infection.53 Google was not the only social media platform to ban content that contradicts the official HCQ narrative. Facebook, Pinterest, Instagram, YouTube, MailChimp, and virtually every other Big Tech platform began scrubbing information demonstrating HCQ’s efficacy, replacing it with industry propaganda generated by one of the Dr. Fauci/Gates-controlled public health agencies: HHS, NIH and WHO. When President Trump later suggested that Dr. Fauci was not being truthful about hydroxychloroquine, social media responded by removing his posts.
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Robert F. Kennedy Jr. (The Real Anthony Fauci: Bill Gates, Big Pharma, and the Global War on Democracy and Public Health)
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University, where she is an adjunct professor of education and serves on the Veterans Committee, among about a thousand other things. That’s heroism. I have taken the kernel of her story and do what I do, which is dramatize, romanticize, exaggerate, and open fire. Hence, Game of Snipers. Now, on to apologies, excuses, and evasions. Let me offer the first to Tel Aviv; Dearborn, Michigan; Greenville, Ohio; Wichita, Kansas; Rock Springs, Wyoming; and Anacostia, D.C. I generally go to places I write about to check the lay of streets, the fall of shadows, the color of police cars, and the taste of local beer. At seventy-three, such ordeals-by-airport are no longer fun, not even the beer part; I only go where there’s beaches. For this book, I worked from maps and Google, and any geographical mistakes emerge out of that practice. Is the cathedral three hundred yards from the courthouse in Wichita? Hmm, seems about right, and that’s good enough for me on this. On the other hand, I finally got Bob’s wife’s name correct. It’s Julie, right? I’ve called her Jen more than once, but I’m pretty sure Jen was Bud Pewtie’s wife in Dirty White Boys. For some reason, this mistake seemed to trigger certain Amazon reviewers into psychotic episodes. Folks, calm down, have a drink, hug someone soft. It’ll be all right. As for the shooting, my account of the difficulties of hitting at over a mile is more or less accurate (snipers have done it at least eight times). I have simplified, because it is so arcane it would put all but the most dedicated in a coma. I have also been quite accurate about the ballistics app FirstShot, because I made it up and can make it do anything I want. The other shot, the three hundred, benefits from the wisdom of Craig Boddington, the great hunter and writer, who looked it over and sent me a detailed email, from which I have borrowed much. Naturally, any errors are mine, not Craig’s. I met Craig when shooting something (on film!) for another boon companion, Michael Bane, and his Outdoor Channel Gun Stories crew. For some reason, he finds it amusing when I start jabbering away and likes to turn the camera on. Don’t ask me why. On the same trip, I also met the great firearms historian and all-around movie guy (he knows more than I do) Garry James, who has become
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Stephen Hunter (Game of Snipers (Bob Lee Swagger, #11))
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Less is more. “A few extremely well-chosen objectives,” Grove wrote, “impart a clear message about what we say ‘yes’ to and what we say ‘no’ to.” A limit of three to five OKRs per cycle leads companies, teams, and individuals to choose what matters most. In general, each objective should be tied to five or fewer key results. (See chapter 4, “Superpower #1: Focus and Commit to Priorities.”) Set goals from the bottom up. To promote engagement, teams and individuals should be encouraged to create roughly half of their own OKRs, in consultation with managers. When all goals are set top-down, motivation is corroded. (See chapter 7, “Superpower #2: Align and Connect for Teamwork.”) No dictating. OKRs are a cooperative social contract to establish priorities and define how progress will be measured. Even after company objectives are closed to debate, their key results continue to be negotiated. Collective agreement is essential to maximum goal achievement. (See chapter 7, “Superpower #2: Align and Connect for Teamwork.”) Stay flexible. If the climate has changed and an objective no longer seems practical or relevant as written, key results can be modified or even discarded mid-cycle. (See chapter 10, “Superpower #3: Track for Accountability.”) Dare to fail. “Output will tend to be greater,” Grove wrote, “when everybody strives for a level of achievement beyond [their] immediate grasp. . . . Such goal-setting is extremely important if what you want is peak performance from yourself and your subordinates.” While certain operational objectives must be met in full, aspirational OKRs should be uncomfortable and possibly unattainable. “Stretched goals,” as Grove called them, push organizations to new heights. (See chapter 12, “Superpower #4: Stretch for Amazing.”) A tool, not a weapon. The OKR system, Grove wrote, “is meant to pace a person—to put a stopwatch in his own hand so he can gauge his own performance. It is not a legal document upon which to base a performance review.” To encourage risk taking and prevent sandbagging, OKRs and bonuses are best kept separate. (See chapter 15, “Continuous Performance Management: OKRs and CFRs.”) Be patient; be resolute. Every process requires trial and error. As Grove told his iOPEC students, Intel “stumbled a lot of times” after adopting OKRs: “We didn’t fully understand the principal purpose of it. And we are kind of doing better with it as time goes on.” An organization may need up to four or five quarterly cycles to fully embrace the system, and even more than that to build mature goal muscle.
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John Doerr (Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs)
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As test documentation goes, test plans have the briefest actual lifespan of any test artifact.2 Early in a project, there is a push to write a test plan (see Appendix A, “Chrome OS Test Plan,” for an early Chrome OS test plan). Indeed, there is often an insistence among project managers that a test plan must exist and that writing it is a milestone of some importance. But, once such a plan is written, it is often hard to get any of those same managers to take reviewing and updating it seriously. The test plan becomes a beloved stuffed animal in the hands of a distracted child. We want it to be there at all times. We drag it around from place to place without ever giving it any real attention. We only scream when it gets taken away.
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James A. Whittaker (How Google Tests Software)
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nichos en Google, es poner, antes del nombre del producto, las siguientes palabras o frases: mejor/es, mejor oferta/s, análisis, review, pros y contras, así funciona, comparativa del…
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Christian Gallegos Gomez (Cómo buscar los nichos más rentables dentro de Amazon paso a paso: Técnica para buscar los nichos de afiliados más rentables en Amazon (Spanish Edition))
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Harvard Business School professor and author Clay Christensen believes that you need to focus on the concept of the “job-to-be-done”; that is, when a customer buys a product, she is “hiring” it to do a particular job. Then there’s Brian Chesky of Airbnb, who said simply, “Build a product people love. Hire amazing people. What else is there to do? Everything else is fake work.” As Andrea Ovans aptly put it in her January 2015 Harvard Business Review article, “What Is a Business Model?”, it’s enough to make your head swim! For the purposes of this book, we’ll focus on the basic definition: a company’s business model describes how it generates financial returns by producing, selling, and supporting its products. What sets companies like Amazon, Google, and Facebook apart, even from other successful high-tech companies, is that they have consistently been able to design and execute business models with characteristics that allow them to quickly achieve massive scale and sustainable competitive advantage. Of course, there isn’t a single perfect business model that works for every company, and trying to find one is a waste of time. But most great business models have certain characteristics in common. If you want to find your best business model, you should try to design one that maximizes four key growth factors and minimizes two key growth limiters.
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Reid Hoffman (Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies)
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With a comprehensive overview of the properties, advanced filters, rates, availability and both aggregated and native reviews, photos (and a worldwide coverage), why should a user exit the Google SERP and go on an OTA or (God forbid!) a brand.com?
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Simone Puorto
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The first thing I do is take a final look at my e-mail inbox to ensure that there’s nothing requiring an urgent response before the day ends. The next thing I do is transfer any new tasks that are on my mind or were scribbled down earlier in the day into my official task lists. (I use Google Docs for storing my task lists, as I like the ability to access them from any computer—but the technology here isn’t really relevant.) Once I have these task lists open, I quickly skim every task in every list, and then look at the next few days on my calendar. These two actions ensure that there’s nothing urgent I’m forgetting or any important deadlines or appointments sneaking up on me. I have, at this point, reviewed everything that’s on my professional plate. To end the ritual, I use this information to make a rough plan for the next day. Once the plan is created, I say, “Shutdown complete,” and my work thoughts are done for the day.
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Cal Newport (Deep Work: Rules for Focused Success in a Distracted World)
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All this information and more would be assembled into a hiring packet of fifty pages or more per candidate and reviewed by a hiring committee. There were many hiring committees, and each would be composed of people who were familiar with the job being filled but didn’t have a direct stake in it. For example, a hiring committee for online sales roles would be made up of salespeople, but would not include the hiring manager or anyone who would directly work with the candidate. This was to ensure objectivity.
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Laszlo Bock (Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead)
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the autonomous-driving side of things, Alphabet (formerly Google), which has logged several million self-driving-car test miles, continues to lead the pack. At the end of 2016, it created a new business division, called Waymo, for its autonomous driving technology. In May 2017, Waymo and Lyft announced that they would work together on developing the technology, and later in the year, Alphabet invested $1 billion in the start-up. Others, like Cruise Automation (which GM acquired for $1 billion) and Comma.ai, which offers open-source autonomous driving technology in the same vein as Google’s Android mobile operating system, are chasing hard. Baidu, China’s leading Internet search company, has an autonomous-driving research center in Sunnyvale. Byton—backed by China’s Tencent, Foxconn, and the China Harmony New Energy auto retailer group—has an office in Mountain View, as does Didi Chuxing, the Chinese ride-sharing company in which Apple invested $1 billion. Many of these companies have taken not just inspiration but also talent from Tesla. Part of the value of an innovation cluster like Silicon Valley lies in the dispersal of intellectual labor from one node to the next. For instance, PayPal is well known in the Valley for producing a number of high performers who left the company to start, join, or invest in others. The so-called PayPal Mafia includes Reid Hoffman, who founded LinkedIn; Max Levchin, whose most recent of several start-ups is the financial services company Affirm; Peter Thiel, a Facebook board member and President Trump–supporting venture capitalist who cofounded “big data” company Palantir; Jeremy Stoppelman, who started reviews site Yelp; Keith Rabois, who was chief operating officer at Square and then joined Khosla Ventures; David Sacks, who sold Yammer to Microsoft for $1.2 billion and later became CEO at Zenefits; Jawed Karim, who cofounded YouTube; and one Elon Musk.
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Hamish McKenzie (Insane Mode: How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil)
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From: Jonathan Rosenberg Date: Thu, Aug 5, 2010 at 2:59 PM Subject: Amidst boundless opportunities, 13 PMs whiff on OKRs (names included) Product Gang, As most of you know, I strongly believe that having a good set of quarterly OKRs is an important part of being successful at Google. That’s why I regularly send you notes reminding you to get them done on time, and why I ask managers to review them to make sure all of our OKRs are good. I’ve tried notes that are nice and notes that are mean. Personal favorites include threatening you with Jonathan’s Pit of Despair in October 07 and celebrating near perfection in July 08. Over time I iterated this carrot/stick approach until we reached near 100% compliance. Yay! So then I stopped sending notes, and look what happened: this quarter, SEVERAL of you didn’t get your OKRs done on time, and several others didn’t grade your Q2 OKRs. It turns out it’s not the type of note I send that matters, but the fact that I send anything at all! Names of the fallen are duly noted below (with a pass given to several AdMob employees who are new to the ways of Google, and to many of you who missed the deadline but still got them done in July). We have so many great opportunities before us (search, ads, display, YouTube, Android, enterprise, local, commerce, Chrome, TV, mobile, social . . .) that if you can’t come up with OKRs that get you excited about coming to work every day, then something must be wrong. In fact, if that’s really the case, come see me. In the meantime, please do your OKRs on time, grade your previous quarter’s OKRs, do a good job at it, and post them so that the OKR link from your moma [intranet] page works. This is not administrative busywork, it’s an important way to set your priorities for the quarter and ensure that we’re all working together. Jonathan
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John Doerr (Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs)
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At that point in time, Gokul Rajaram was a legendary éminence grise in the ad-tech world. The so-called godfather of AdSense, Google’s secondary gold mine after AdWords, Gokul was a constant presence on the conference circuit, and an omnipresent adviser or investor in just about every advertising technology company worth talking about. He too had come to Facebook via a small acqui-hire, though really that had been just a career breather between his time at Google and his hiring at Facebook. University at the Indian Institute of Technology (IIT), followed by an American MBA, he was your standard-issue Indian techie, and probably that country’s most valuable export after steel and Tata Motors. “What’s the first thing you would change about Facebook Ads if we hired you?” There was about as much polish and prologue to Gokul as that of a North Korean diplomat. “I’d build a conversion-tracking system. It’s unbelievable you don’t have one yet.” A conversion-tracking system is software that tells you if an advertisement has worked in driving a conversion (or “sale” in marketing-speak), and lets you retweak your marketing campaigns based on performance. An ads system without conversion tracking is like a car without rearview mirrors; nay, it’s like a car without even rear or side windows. All you can see is forward, merrily driving along, not even understanding what’s behind you or what you just ran over. It’s a danger to yourself and others, and it was a sign of just how out-of-touch Facebook Ads management was that this somehow never got prioritized. From Gokul’s smile the conclusion was clearly . . . right answer! And so the conversation went, traversing various potential aspects of the Facebook Ads system, and what the company needed to build. It was a giddy Gokul—I’d soon learn he was almost always giddy—who escorted me out the door. The boys and I had arrived separately, assuming we’d get out at different times, and separately did we go back to the GrokPad. There, we compared notes. MRM and Argyris weren’t exactly rousing in their reviews of the experience. In fact, it was clear that the fascist vibe the company gave off had very much rubbed them the wrong way. They had never really liked Facebook, as either product or company, going back to our visits to their developer events. The daylong hazing had done nothing to charm them.
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Antonio García Martínez (Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley)
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Great customer service is not just one part of your business, it should be in every part of your business!
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Tom Kenemore (Google, Facebook & Yelp Online Review Marketing for Entrepreneurs & Business: Fans On Fire: How to Skyrocket Your Leads, Sales, and Reputation with The Most Trusted Form of Marketing)
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Relevance, Clarity, and Accuracy “Relevance” and “accuracy” refer to how well your ad copy matches what’s on your landing page. “Clarity” covers a wider variety of sins you’ll need to avoid, including: Missing lines of text Excessive spacing “Extremely bad grammar” (This is Google’s exact wording, implying that they’ll allow a modicum of imperfect grammar.) Generic call-to-action phrases (such as “click here” or “+1”). Using characters for anything other than their intended or usual meaning. For example, the greater-than “>” symbol is fine if you’re using it to indicate that something actually is greater than something else. But you can’t use it as an arrow. Words in all-capitals Bad spelling Repetition. For example, “Buy! Buy! Buy!” would be flagged as unacceptable. Follow the above guidelines when you build your ads and you’ll be fine 99 percent of the time. Still, be sure and visit the AdWords Policy Center page and review their directions. SYSTEMATICALLY
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Perry Marshall (Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series))
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But the company had a lengthy review process for any changes to core products because those changes “forked” the code and made it more difficult to maintain. Google and other Silicon Valley companies tried hard to avoid that, believing that the elegant products coming out of the Silicon Valley headquarters should be good enough for users around the globe. I fought for months to get this change made and eventually prevailed, but in the meantime Baidu had won over more users with its China-centric product offering.
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Kai-Fu Lee (AI Superpowers: China, Silicon Valley, and the New World Order)
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Why did Connex for QuickBooks Online succeed? Here are the reasons: I received free app store listings on Intuit’s website. My app was even on the first page of their store briefly. This drove large amounts of traffic to my site. I received free listings on many other sites before they started asking for a commission. I later pulled those listings, since the cost to advertise exceeded the revenue they brought to the company. These stores failed to show how many installs and conversions they generated. I had many positive and real reviews on my app store listings. I noticed competitors had hundreds of five-star reviews that mostly looked fake. QuickBooks Online had few integrations at the time. I was one of the first companies to get listed. For QuickBooks Canada and QuickBooks U.K., my app was one of the first system integrators. I had almost no competitors who serviced QuickBooks outside of the U.S. Shopify, BigCommerce, ShipStation and other companies had no native integration. Mine was one of the first. I recorded videos and added landing pages that ranked high on Google with minimal effort. Since I had a shoestring marketing budget, this was very important. The issue I had with other products was that they didn’t offer free promotion. Since my company was one of the first, we had ample time to add features and fix problems. We have a solution that is light years ahead of competitors. Why would someone want to compete with us? In the words of one of my partner companies, “We could build one, but yours would be a lot better.” My app required no desktop apps or website plugins to install. Since my audience was small business owners, the easier the install the better. Most business users have a limited understanding of websites. Asking them to change a bunch of settings or configure something on their own is daunting. We set up Connex for qualified users. Many competitors just let users go through a self-guided trial. We received feedback from many customers that they would purchase if they could make Connex work. I added a talk-to-sales component, and our conversion ratio increased. Connex was successful because I added a personal touch in a world where SaaS owners expect users to just “figure it out” on their own. Software that requires no support and maintenance is a pipe dream.
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Joseph Anderson (The $20 SaaS Company: from Zero to Seven Figures without Venture Capital)
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A tool, not a weapon. The OKR system, Grove wrote, “is meant to pace a person—to put a stopwatch in his own hand so he can gauge his own performance. It is not a legal document upon which to base a performance review.” To encourage risk taking and prevent sandbagging, OKRs and bonuses are best kept separate. (See chapter 15, “Continuous Performance Management: OKRs and CFRs.”)
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John Doerr (Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs)
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It turns out the crackers I stole are the body of Christ. After eating more than half the bag, I googled the cracker brand and learned that I paired marble Cracker Barrel cheese with God's transubstantiated body. I had originally googled the crackers so I could leave them a review. I planned to write: BORING. Whoever created these is unimaginative. These crackers are tasteless and bland.
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Emily Austin (Everyone in This Room Will Someday Be Dead)
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Look at Google. Its heartbeat is erratic, unpredictable. It works for them—mostly, sometimes—but it could work so much better. Google arguably only has one big external heartbeat each year at Google I/O—and most teams don’t bother aligning with it. They typically launch whatever they want whenever they want throughout the year, sometimes with real marketing behind it, other times with simple email campaigns. That means they can never communicate with their customers in a cohesive way about their entire organization. One team does this, another does that, their announcements either overlap or ignore obvious opportunities to create a narrative. And nobody, not customers, not even employees, can keep up. You need natural pauses so people can catch up to you—so customers and reviewers can give you feedback that you can then integrate into the next version. And so your team can understand what the customer doesn’t.
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Tony Fadell (Build: An Unorthodox Guide to Making Things Worth Making)
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Editor’s introduction:
Welcome our guide on guest blogging in seo. That’s right, send it a spot on profcontent from our friend alex. Alex breaks down everything beginners need to know to start blogging on the web. Take that, Alex.
What is good blogging?
Guest blogging- also referred to as blogging – is the need to contribute to another person’s blog to build relevant exposure, leads and links.
Link are a primary ranking factor in goggle, and seo offer a strong chance of getting a link back from another website, among other marketing considerations in guest blogging.
Guest blogging build a relationship with the blogger hosting your post, connects with the blogger hosting your post, connects with their audience for additional exposure, and helps you build authority among that audience.
The premise is simple: you write a blog article tailored to the needs of a particular blogger and get a backlink in return, What Is Guest Blogging in SEO? A Guide for usually below the article in what’s called an author box.
Blogger are inserted in publishing high- quality content on their blogs that they can use to attract new readers as well as share with their exiting audience. This makes guest blogging a win-win solution for both website owners who want to rank higher in search engines (and need link to do so) and bloggers who want to drive more readers to their blog. Interested in attracting more readers their blog.
Is guest blogging good for bloggers?
The short answer is yes again. As extensive as the blogger is shrewdness and eager to spend time sifting through and excision posts from outside bases, guest blogging can be a great source of valuable content for the blogger’s audience.
An important portion of removal any external role is reviewing the links inside the content Take a look at this (or another) post a bout guest blogging and inbound marketing written by Neil Patel. Almost every paragraph has an external link. You get, Neil knows that links add price to a post by if more material and additional incomes. Be like Neil.
To be on the benign side, examine guest posts for superiority and make sure you only link to superiority websites that add price to the mesh.
To type sure the websites you’re involving to are immobile available, aren’t recurring 404s, or readdressing to dissimilar content.
1.find list of top blogs.
The first step of prospects is pretty obvious: type a phrase like “ top [ industry specific] blogs list” into goggle and review the results.
Opinion all the blogs registered one by one on each sheet in the search fallouts.
Most likely you find great blogs this way, but only a few of them can accept guest articles from contributors.
2. Advanced search with search strings:
Google has many hunt strings to help you find exact happy on the web, which you can syndicate into search If you are novel to this, you can learn extra here or here. If you search for [“keyword” and “write for us”], your results will look like the image under.
3. Shadow people or businesses who actively visitor blog.
One of the best ways to find great guest blogging opportunities is to find other people who consistently contribute quality guest posts to industry- related websites.
Most people and companies share their posts through social media profiles. Once I ran across a twitter profile that was basically sharing their guest posts, so I pretty much grew my list in no time.
Stab this search thread to find sites anywhere a precise person or business published a guest post: “individual name “or” corporation name” “guest column”.
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Sannan
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On the eve of the hearing, in the fall of 2017, reporters reviewed the prepared testimony of Facebook legal counsel Colin Stretch and his counterparts at Twitter and Google. Twitter had acknowledged finding 131,000 Russian tweets. Google had disclosed that “more than 1,000” Russian videos had been uploaded. For its part, Facebook was coming to the table with a number in the nine figures. The comparison wasn’t apples to oranges so much as an apple to a school bus. As a portion of the trillions of total content views over the course of the 2016 election, it was trivial—a rounding error—but it sure sounded like a lot: “Russian Influence Reached 126 Million Through Facebook Alone,” a New York Times headline blared. —
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Jeff Horwitz (Broken Code: Inside Facebook and the Fight to Expose Its Harmful Secrets)
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Who Is The best orthopedists doctors in bangalore, India? 6 Tips That May Reduce Knee Pain
If you have experienced orthopedic problems before, finding an expert orthopedist may seem like an intimidating task - particularly if this is your first visit. Asking questions that clarify what they know will make finding an appropriate provider much simpler.
How Can I Locate an Effective Orthopedic Doctor Near Me?
Search Online for Orthopedic Doctors
When seeking an orthopedic physician, your first step should be searching online. A simple Google search like "best orthopedists doctors in bangalore" will produce a list of orthopedists and surgeons in your locality; reviews on social media platforms provide additional insights into patient satisfaction and provider reputation.
Personal recommendations can also be a reliable source. Speaking to friends, family, and even your primary doctor can be helpful - for example if they suspect you have foot conditions they may refer you to an orthopedic specialist in that field - asking the appropriate questions can help identify which orthopedist best meets your needs.
5. Tips to Select an Orthopedic Surgeon
Selecting an Orthopedic Surgeon
Deciding to visit an orthopedic surgeon can be both relieving and nerve-wracking. From primary care physician referrals to seeking specialty care, selecting an ideal doctor is key - here are five tips to help.
Begin Your Search Begin your search by consulting your primary healthcare provider or other healthcare providers, friends and family as well as healthcare professionals for referrals of orthopedic surgeons in your area. Once you have compiled a shortlist, set appointments with those on it to start consulting them directly.
Research the Orthopedic Surgeon's Credentials
Certification is crucial when selecting an orthopedic surgeon. It shows they possess the necessary education and experience needed to provide quality specialized orthopedic care, like Dr. Abhinandan Punit of Elite Orthocare who is board-certified with expertise treating numerous bone and joint conditions.
Experience Matters
When it comes to treating complex orthopedic conditions, experience is of the utmost importance. The more cases a doctor has handled successfully, the higher your chances of a positive result are. Dr. Abhinandan Punit of Elite Orthocare boasts years of experience treating sports injuries, fractures and joint issues; thus earning his place among Bangalore's premier orthopedic specialists.
Research Hospital Quality
Quality is also of vital importance in selecting an orthopedic surgeon. Dr. Abhinandan Punit practices at Elite Orthocare, a state-of-the-art facility recognized for providing top-of-the-line orthopedic care and one of the premier clinics for orthopedists in Bangalore.
Read Patient Satisfaction Surveys
Reading reviews provides valuable insights into a doctor's approach to treatment, their bedside manner and overall patient experience. Google reviews for Elite Orthocare highlight Dr. Abhinandan Punit's professionalism, dedication and ability to clearly explain procedures as hallmarks of his high trust among his patients.
Dr. Abhinandan Punit of Elite Orthocare in Bangalore is highly adept in treating an array of orthopedic conditions, from sports injuries and shoulder issues to joint problems and bone breaks. His expertise extends from everyday people to professional athletes; whether dealing with broken bones or complex joint issues he ensures personalized care at Elite Orthocare as one of Bangalore's premier orthopedic clinics.
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best orthopedists doctors in Bangalore
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A similar dynamic exists when managers sit down to give employees their annual review and salary increase. The employees focus on the extrinsic reward—a raise, a higher rating—and learning shuts down. I
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Laszlo Bock (Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead)
“
Basing products on technical insights has always been a core principle of Google, but its importance became even more clear to us in 2009, when we reviewed our product line and started to see a pattern emerging: The best products had achieved their success based on technical factors, not business ones, whereas the less stellar ones lacked technical distinction.
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Eric Schmidt (How Google Works)
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A manager’s assessments are compared to those of managers leading similar teams, and they review their employees collectively: A group of five to ten managers meet and project on a wall their fifty to a thousand employees, discuss individuals, and agree on a fair rating. This
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Laszlo Bock (Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead)
“
When it’s time to conduct annual reviews, Googlers and their managers select a list of peer reviewers that includes not just peers, but also people junior to them.
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Laszlo Bock (Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead)
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Peer reviewers were then asked to rate (using a slider on the screen) how well they knew that particular project and how large the individual’s impact was, and to add any comments. Over
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Laszlo Bock (Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead)
“
The simple way to keep recruiting in everyone’s job description is to measure it. Count referrals and interviews. Measure how quickly people fill out interview feedback forms. Encourage employees to help with recruiting events, and track how often they do. Then make these metrics count when it comes to performance reviews and promotions. Recruiting is everyone’s job, so grade it that way.
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Eric Schmidt (How Google Works)
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AICPA peer review checklists are free and can be obtained by Googling “AICPA Peer Review Checklist.” Use the most recent checklist (they often change). Minimum Documentation SSARS 21 states that the minimum documentation requirements are as follows: Establish your firm’s minimum work paper documentation. What work papers are required for each type of engagement? Will your firm require the preparer to sign off on each work paper? When the partner or manager reviews the work papers, will she initial each reviewed work paper or just a summary review sheet? Authority to Issue Determine who has the authority to issue financial statements and compilation reports. Here are a few questions to consider: •Who has authority to issue financial statements using the preparation guidance? •Who has authority to issue financial statements using the compilation guidance? •Will your firm require a second partner review of each initial preparation engagement? •Will annual compilation reports be reviewed by a second partner? Quality Control - A Simple Summary •Well-designed templates will: ·Enhance your firm’s compliance with professional standards, and ·Increase your efficiency •Create templates for those work products that you expect to issue most often (e.g., tax-basis preparation financial statements) •In developing your templates: ·Include the minimum required work papers and reports ·Vet your templates using the AICPA peer review checklists •Determine who has the authority to issue different work products (e.g., preparation, compilation, monthly, annual)
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Charles Hall (Preparation of Financial Statements & Compilation Engagements)
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A Complete Guide to Conduct A Backlinks Audit
Google's web spam team is very pro-active today to detect spam at maximum lowest degree in order to give spam-free search results to its viewers. In this regard, Google is making their algorithm strong to block the spammers from search results and attacking on each and every websites having un-natural or spam link profiles. If your website has large number of low quality backlinks OR exceeding 3% backlinks with exact match anchor texts then you should consider reviewing your website's link profile. If you are victim of Google penguin penalty then you have to evaluate your website's link profile to clean it from low quality or over-optimized backlinks.
Building backlinks for a single or multiple websites can be a easy task while evaluating backlinks quality can be a challenging. In this regard, you should conduct a detailed backlinks analysis in order clean-up your website from low quality or un-natural backlinks. You should consider the following points while analyzing backlinks profile of a website:
1: Total number of backlinks
2: Total number of referring domains
3: Anchor text distribution ratio
4: Quality of backlinks
1: Number of backlinks
This is the 1st main point to review while checking the link profile. You have to download the list of all backlinks to check each and every backlinks. Google Webmaster Tools, Ahrefs, MajesticSEO and Opensiteexplore are some important tools can help you to get the list of backlinks attached with your website. Now, check each and every backlinks from the list you download and see if these are on Google's webmaster quality guidelines or not.
2: Referring Domains
You should check the quality also for TLDs linked with your website. Check the PA and DA of each domain and see if these are relevant to your website niche to get backlinks. If linked domains have high external backlinks and not relevant to your website niche then try to remove these domains from your website.
3: Anchor test distribution
This is the most important thing to consider while doing backlinks analysis of any website. Most of SEOs prefer to build backlinks with exact match anchor text only and ignoring Brand, Generic, LSI as well as other types of anchor text. Google penguin heavily attack on website having over-optimized exact match anchor text backlinks profile. Review all exact-match anchor text backlinks and remove it if found not-relevant or from low quality websites.
4: Quality of backlinks
Backlinks quality really matters while doing backlinks analysis. If your website is full of linked with low quality and irrelevant websites then you should immediately try to remove these from your website. These low quality backlinks might be reason for your web penalization from search results.
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Paul G. Hewitt
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Read a lot. Write a lot. Read a lot. Write a lot. Be you. Figure out who you are and then put up a flag. Keep being you. Find a way to be uniquely you on the page. Write. Don't try to write like anyone else. Beware of those who offer very specific rules. Beware the herds. Be kind. Say thank you. Remember that it's the work that makes you a writer, not your opinions. Submit your work. Repeat for decades if necessary. If interested people show up, be very nice to them! Over a breakfast beer, the Peruvian painter, Francisco Grippa, gave me the best advice I've ever received: "Be a professional, not an asshole." Everyone who will ever consider working with you will Google you first, so be a professional on the Internet too. Create, don't destroy. I try to find the good in every story I encounter. I never write negative reviews of other novels written by my fellow writers. There is a place for criticism, but I am a writer and not a critic. Be a fiction writer. And whatever you do, choose your life partner carefully. Alicia is definitely the reason I've made it this far. Once more, be kind
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Matthew Quick
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In discussing one of the issues the FTC staff wanted to sue over, the report said the company illegally took content from rival websites such as Yelp, TripAdvisor Inc. and Amazon.com Inc. to improve its own websites. It cited one instance when Google copied Amazon’s sales rankings to rank its own items. It also copied Amazon’s reviews and ratings, the report found. Spokesmen for TripAdvisor and Amazon declined to comment.
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Anonymous
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Eric was listening to the managers, who were doing their old-school best to control the flow of information upward (the regurgitation and parsing technique works both ways, as any red-blooded middle manager worth his weight in plausible deniability knows full well). But Larry was listening to the engineers—not directly but via a smart little tool he had implemented called “snippets.” Snippets are like weekly status reports that cover a person’s most important activities for a week, but in a short, pithy format, so they can be written in just a few minutes or compiled (in a doc or draft email) as the week goes on. There is no set format, but a good set of snippets includes the most important activities and achievements of the week and quickly conveys what the person is working on right now, from cryptic (“SMB Framework,” “10% list”) to mundane (“completed quarterly performance reviews,” “started family vacation”). Like OKRs, they are shared with everyone. Snippets are posted on Moma, where anyone can see anyone else’s, and for years Larry received a weekly compendium of the snippets from engineering and product leads. That way he always could get at the truth.
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Eric Schmidt (How Google Works)
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Dark Souls 2 Review Ign [45532]
Follow the instructions:
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Dark Souls 2 Review Ign 45532 Nordic subs DVDri
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Battlefield 4 Beta 360 Review [43397]
Follow the instructions:
Step 1) Search Google.com For "special keygens and hacks"
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Battlefield 4 Beta 360 Review 43397 DD5.1 NL Subs PAL DVDR-NLU002
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Gameboy Advance Emulator Reviews [65919]
Follow the instructions:
Step 1) Search Google.com For "special keygens and hacks"
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Gameboy Advance Emulator Reviews 65919 .DVD
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Business is war and your past clients and customer’s great online reviews are your elite soldiers in battle.
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Tom Kenemore (Google, Facebook & Yelp Online Review Marketing for Entrepreneurs & Business: Fans On Fire: How to Skyrocket Your Leads, Sales, and Reputation with The Most Trusted Form of Marketing)
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If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement!
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Tom Kenemore (Google, Facebook & Yelp Online Review Marketing for Entrepreneurs & Business: Fans On Fire: How to Skyrocket Your Leads, Sales, and Reputation with The Most Trusted Form of Marketing)
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His bosses wanted him to set up an innovation council, with forms that employees could use to submit ideas and a process for the council to review and approve those ideas. In other words, Udi’s job was to set up an innovation bureaucracy. That’s pretty much an oxymoron. So instead, he left the company.
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Eric Schmidt (How Google Works)
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One of Eric’s most basic rules is sort of a golden rule for management: Make sure you would work for yourself. If you are so bad as a manager that you as a worker would hate working for you, then you have some work to do. The best tool we have found for this is the self-review: At least once per year, write a review of your own performance, then read it and see if you would work for you. And then, share it with the people who do in fact work for you. This will elicit greater insights than the standard 360-degree review process, because when you are initiating criticism of yourself it gives others the freedom to be more honest.
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Eric Schmidt (How Google Works)
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In a second stage the aim is habituation. Whereas lawsuits and investigations unwind at the tedious pace of democratic institutions, Google continues the development of its contested practices at high velocity. During the elapsed time of FTC and FCC inquiries, court cases, judicial reviews, and EU Commission investigations, the new contested practices become more firmly established as institutional facts, rapidly bolstered by growing ecosystems of stakeholders. People habituate to the incursion with some combination of agreement, helplessness, and resignation. The sense of astonishment and outrage dissipates. The incursion itself, once unthinkable, slowly worms its way into the ordinary. Worse still, it gradually comes to seem inevitable. New dependencies develop. As populations grow numb, it becomes more difficult for individuals and groups to complain.
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Shoshana Zuboff (The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power)
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Hyrum’s Law If you are maintaining a project that is used by other engineers, the most important lesson about “it works” versus “it is maintainable” is what we’ve come to call Hyrum’s Law: With a sufficient number of users of an API, it does not matter what you promise in the contract: all observable behaviors of your system will be depended on by somebody. In our experience, this axiom is a dominant factor in any discussion of changing software over time. It is conceptually akin to entropy: discussions of change and maintenance over time must be aware of Hyrum’s Law8 just as discussions of efficiency or thermodynamics must be mindful of entropy. Just because entropy never decreases doesn’t mean we shouldn’t try to be efficient. Just because Hyrum’s Law will apply when maintaining software doesn’t mean we can’t plan for it or try to better understand it. We can mitigate it, but we know that it can never be eradicated. Hyrum’s Law represents the practical knowledge that — even with the best of intentions, the best engineers, and solid practices for code review — we cannot assume perfect adherence to published contracts or best practices. As an API owner, you will gain some flexibility and freedom by being clear about interface promises, but in practice, the complexity and difficulty of a given change also depends on how useful a user finds some observable behavior of your API. If users cannot depend on such things, your API will be easy to change. Given enough time and enough users, even the most innocuous change will break something;9 your analysis of the value of that change must incorporate the difficulty in investigating, identifying, and resolving those breakages.
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Titus Winters (Software Engineering at Google: Lessons Learned from Programming Over Time)
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After dinner, Kat won’t come back to the apartment with me. She says she has email to read, prototypes to review, wiki pages to edit. Did I really just lose out to a wiki on a Thursday night? I walk alone in the darkness and wonder how a person would begin to determine the circumference of the earth. I have no idea. I’d probably just google it.
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Robin Sloan (Mr. Penumbra's 24-Hour Bookstore (Mr. Penumbra's 24-Hour Bookstore, #1))
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Data sources All these components give you feedback and insight into how best to configure your campaigns, although the data sources are often spread around in different places and sometimes difficult to find and interpret. Campaign types Search & Partner Dynamic Search Display Network Remarketing & Dynamic Remarketing Google Shopping for eCommerce Google Merchant Center Data feeds Google Shopping Campaigns Device selection PC / Tablets Mobiles & Smartphones Location Targets & Exclusions Country Metro State City Custom and Radius Daily Budgets Manual CPC Enhanced CPC Flexible Bidding strategies Conversion Optimizer (CPA) Return on Ad Spend (ROAS) Conversion Tracking Setup and configuration Transaction-Specific Conversion Tracking Offline Conversion import Phone call tracking - website call conversions Conversion Rates Conversion Costs Conversion Values Ad Groups Default Bids Keyword Themes Ads Ad Messaging & Demographics Creative Text & Formatting Images* Display Ad Builder* Ad Preview and Diagnosis Account, Campaign and Ad Group Ad Extensions Sitelinks Locations Calls Reviews Apps Callouts Ad Rotation & Frequency Capping Rotate Optimise for Clicks Optimise for Conversions Keywords Bids Broad Modified Broad Phrase Exact Destination urls Keyword Diagnosis User Search Queries Keyword Opportunities Negative Keywords & Match Types Shared Library Shared Budgets* Automated Rules Flexible Bid Strategies Audiences & Exclusions* Campaign Negative Keywords Display Campaign Placement Exclusions* NEW! Business Data and Ad Customizers Advanced Delivery Methods Standard Accelerated Impression Share Lost IS (Budget) Lost IS (Rank) Search Funnels Assisted Impressions & Clicks Assisted Conversions Segmentation Analysis Device performance Network performance Top vs Other position performance Dimension Analysis Days & Times Shopping Geographic User Locations & Distance Search Terms Automatic Placements* Call Details (Call Extensions) Tools Change history Keyword Planner* Display Planner* Opportunities* Scheduling & Day Parting Automated Rules Competitor Ad Auction Insights Reporting* AdWords Campaign Experiments* Browser Languages* *indicates an item not covered in this version of the book
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David Rothwell (The Google Ads (AdWords) Bible for eCommerce: How to Sell More Products with Google Ads (The Clicks to Money Series))
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Like Jobs, staff at YouTube spent hours at work reviewing code and business plans all geared to maximize time spent on YouTube and then went home and told their kids to get off YouTube.
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Mark Bergen (Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture)
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The Instagram versus Hipstamatic story is perhaps the canonical example of a strategy made famous by Chris Dixon’s 2015 essay “Come for the tool, stay for the network.” Chris writes: A popular strategy for bootstrapping networks is what I like to call “come for the tool, stay for the network.” The idea is to initially attract users with a single-player tool and then, over time, get them to participate in a network. The tool helps get to initial critical mass. The network creates the long term value for users, and defensibility for the company.40 There are many other examples across many sectors beyond photo apps: The Google Suite provides stand-alone tools for people to create documents, spreadsheets, and presentations, but also network features around collaborative editing, and comments. Games like Minecraft or even classics like Street Fighter can be played in single-player mode where you play against the computer, or multiplayer mode where you play with friends. Yelp started out effectively as a directory tool for people to look up local businesses, showing addresses and phone numbers, but the network eventually built out the database of photos and reviews. LinkedIn started as a tool to put your resume online, but encouraged you to build up your professional network over time. “Come for the tool, stay for the network” circumvents the Cold Start Problem and makes it easier to launch into an entire network—with PR, paid marketing, influencers, sales, or any number of tried-and-true channels. It minimizes the size requirement of an atomic network and in turn makes it easy to take on an entire network. Whether it’s photo-sharing apps or restaurant directories, in the framework of the Cold Start Theory, this strategy can be visualized. In effect, a tool can be used to “prop up” the value of the network effects curve when the network is small.
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Andrew Chen (The Cold Start Problem: How to Start and Scale Network Effects)
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Campaigns A “humble campaign” is very similar to Sean and Alan’s approach: launch a small campaign as your first project to learn the ropes, then launch a more ambitious project later. Humble campaigns aren’t meant to raise $100,000+ from thousands of backers, though. They have humble ambitions. Not only is this good for running the campaign itself, but it also gives you the opportunity to learn how to create and ship something without the pressure of thousands of backers. The other benefit of a humble campaign is that it’s not as all consuming as a big, complex project. You might actually get to sleep and eat on a regular schedule during a humble campaign. A prime example of a humble campaign is Michael Iachini’s light card game, Otters. In a postmortem blog post6 following his successful campaign ($5,321 raised from 246 backers), Michael outlined the five core elements of a humble campaign: • Low funding goal Keep the product simple and find a way to produce it in small print runs. • Paid graphic design Just because a campaign is humble doesn’t mean it shouldn’t look polished and professional. • Creative Commons art The cards in Otters feature photos of actual otters downloaded from Google Images using a filter for images that are available for reuse (even for commercial purposes, pending credit to the photographers). • Efficient marketing Instead of spending every waking hour on social media, Michael targeted specific reviewers and offered them prototype copies of Otters before the campaign. All he had to do during the campaign was share the reviews when they went live. • Limited expandability Michael offered exactly two stretch goals (compared with dozens for many other projects) and one add-on. In doing so, he intentionally limited the growth potential for the project. You might read this and wonder why you would want to run a humble campaign for $12K or $5K when you create something that could raise $100K. Aside from the standard cautionary tales about letting a project spiral out of control, maintaining a manageable project is like having a summer internship before jumping into a career at an unknown organization. It gives you the chance to poke around, experience the pros and cons firsthand, and make a few mistakes without jeopardizing your entire future.
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Jamey Stegmaier (A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community)
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SEO Consultant Scott has been putting sites at the top of Google since the 90's. Would you like page 1's too ? If so grab your free SEO review pack today.
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SEO Consultant Scott
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Search on Google for popular blogs, LinkedIn forums, YouTube comment sections, Amazon reviews, Reddit, Quora, and social media platforms. Go wherever your audience hangs out and congregates.
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Sabri Suby (SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle)
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Jonathan Rosenberg once told me, “A crisis is an opportunity to have impact. Drop everything and deal with the crisis.” Changing the timing of performance reviews is perhaps a trivial kind of crisis, but I dropped everything and spent the next eight hours making phone calls until well past midnight. We ended up with a better answer, shaped by the people who were most affected, and I gained a broader network of people I could turn to for counsel and help.
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Laszlo Bock (Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead)
“
Leading and managing testers at Google is likely the thing most different from other testing shops. There are several forces at work at Google driving these differences, namely: far fewer testers, hiring competent folks, and a healthy respect for diversity and autonomy. Test management at Google is much more about inspiring than actively managing. It is more about strategy than day-to-day or week-to-week execution. That said, this leaves engineering management in an open-ended and often more complex position than that typical of the places we’ve worked before. The key aspects of test management and leadership at Google are leadership and vision, negotiation, external communication, technical competence, strategic initiatives, recruiting and interviewing, and driving the review performance of the team.
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James A. Whittaker (How Google Tests Software)
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At some point, a team at Google decided that it would be good hygiene to have regular management fix-it weeks. (Later, another team did a similar thing but called it “bureaucracy busters.”) Here’s how it worked: a system was created where people could log annoying management issues. If, for example, it took too long to get expense reports approved, you could file a management “bug.” And you could do the same if performance reviews always seemed to take place at the worst possible time of year,
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Kim Malone Scott (Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity)
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The reviews run for three hours, with a dozen senior executives taking their turn. Little time is spent on people’s greens. Instead, they “sell” their reds. The team votes on the most important at-risk OKRs for the company as a whole, then brainstorms together as long as it takes to get the objectives back on track. In the spirit of cross-departmental solidarity, individuals volunteer to “buy” their colleagues’ reds. As Art says, “We’re all here to help. We’re all in the same bathwater.” As far as I know, “selling your reds” is a unique use of OKRs, and one well worth emulating.
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John Doerr (Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs)
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LVR Reputation helps you delete negative reviews from websites like Airbnb, Facebook, Google, eBay, and more! The clear majority of customers state that they make a purchase decision based on the existing reviews. Accordingly, it is important to have negative reviews removed as quickly as possible if they do not reflect reality. The longer a bad review stays on the profile, the more customers choose another provider. In order not to suffer from bad reviews, deletion with us as a partner is a good idea at any time.
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LVR Reputation
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Google’s scientist-in-residence Ray Kurzweil47 revealed in an interview. He said that when he is working on a difficult problem, he sets aside time, right before going to bed, to review all the pertinent issues and challenges. Then he goes to sleep and allows his unconscious mind to go to work.
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Warren Berger (A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas)
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Mossfon subscribed to a Google-like paid search service called World-Check to help identify PEPs ["politically exposed person"] and criminals. It also, not for the first time, sent a letter to its professional clients requesting that they conduct a customer review. There was little follow-up. It was a question of incentives. When scandals sporadically came to light, they always seemed to resolve themselves without undue harm to the firm. Meanwhile, business was booming. In 2005, the firm tripled the number of shell companies it created on behalf of banks. By the end of the year, Mossfon had more than seventy thousand active companies. To do the necessary due diligence on all of them would have been prohibitively expensive, and sometimes impossible. In a business predicated on secrecy, no one wanted to produce the information.
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Jake Bernstein (Secrecy World: Inside the Panama Papers Investigation of Illicit Money Networks and the Global Elite)
“
Csr Racing Cheatss Review [16998]
Follow the instructions:
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Angela Liberatore said……In today’s digital age, therapy centers are discovering the transformative power of online marketing. The internet isn’t just a place for entertainment or shopping; it’s where people seek help, comfort, and solutions to their problems. For therapy centers, this means an unprecedented opportunity to reach those in need. Whether you’re a small practice or a larger facility, effective digital marketing strategies can significantly impact your reach and success. Let’s dive into some of the most effective Digital marketing strategies tailored for therapy centers.
Understanding the Digital Landscape for Therapy Centers
Before we get into specific strategies, it’s essential to understand the digital landscape therapy centers operate within. The target audience for therapy centers includes individuals and families seeking mental health support. They often turn to the internet for information, reviews, and connections with professionals who can help them.
Why Digital Marketing Matters for Therapy Centers:
Accessibility: Digital platforms make it easier for potential clients to find you.
Credibility: A strong online presence can build trust and credibility.
Engagement: Engaging with your audience online can foster a sense of community and support.
Cost-Effective: Compared to traditional marketing, digital marketing can be more cost-effective, offering a higher return on investment.
1. Building a User-Friendly Website
Your website is the cornerstone of your digital presence. It’s often the first impression potential clients have of your therapy center, so it needs to be professional, informative, and easy to navigate.
Key Elements of an Effective Therapy Center Website:
Clear Information: Include details about the services you offer, your team, and how to get in touch.
Blog Section: Regularly update your blog with articles on mental health topics. This not only provides value to visitors but also boosts your SEO.
Client Testimonials: Showcase positive feedback from past clients to build trust.
Contact Forms: Make it easy for potential clients to reach out with simple and accessible contact forms.
Mobile Optimization: Ensure your website is mobile-friendly, as many users will visit from their phones.
2. Search Engine Optimization (SEO)
SEO is crucial for making sure your therapy center appears in search engine results when potential clients are looking for services you offer.
Effective SEO Strategies:
Keyword Research: Identify and use relevant keywords that potential clients are likely to search for, such as “therapy center near me,” “mental health counseling,” and “online therapy sessions.”
On-Page SEO: Optimize your website’s content, meta descriptions, headings, and images for these keywords.
Local SEO: Ensure your therapy center is listed on Google My Business and other local directories. Encourage satisfied clients to leave positive reviews.
Backlinks: Build high-quality backlinks from reputable websites in the mental health field to improve your site’s authority.
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Content marketing involves creating and sharing valuable content to attract and engage your target audience. For therapy centers, this can be particularly powerful.
Types of Content to Create:
Blog Posts: Write articles on topics like coping with anxiety, the benefits of therapy, and how to choose a therapist.
Video Content: Create videos that explain your services, introduce your therapists, and share client success stories (with permission).
E-books and Guides: Offer free downloadable resources on mental health topics in exchange for visitors’ email addresses.
Webinars: Host webinars on mental health topics to establish your center as an authority and provide value to your audience.
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Angela Liberatore Melbourne says, In the realm of digital marketing for therapy centers, the debate between Search Engine Optimization (SEO) and Paid Advertising often sparks discussions about effectiveness, budget allocation, and long-term growth. Both SEO and Paid Advertising offer distinct advantages and challenges, making it crucial for therapy centers to understand their differences, benefits, and suitability for achieving marketing goals. This article dives deep into the nuances of SEO and Paid Advertising, drawing from personal experiences and specific anecdotes to help therapy centers navigate this critical decision.
Understanding SEO: Building Long-term Visibility
SEO involves strategies aimed at improving a therapy center’s organic (unpaid) visibility in search engine results. It’s a marathon rather than a sprint, focusing on optimizing website content, structure, and authority to rank higher for relevant keywords over time. When I first started my therapy practice, I invested time in understanding SEO basics. It was a gradual learning curve, from optimizing my website with relevant keywords to earning backlinks through collaborations and content marketing efforts. Over time, these efforts paid off with increased visibility in search engine rankings.
Benefits of SEO for Therapy Centers
Long-term ROI: SEO efforts can yield sustainable results with continuous investment in quality content, technical optimizations, and backlink building.
Trust and Credibility: Higher organic rankings often equate to perceived authority and trustworthiness among potential clients searching for mental health services.
Cost-effectiveness: Once established, organic traffic from SEO requires minimal ongoing investment compared to Paid Advertising.
Practical SEO Strategies for Therapy Centers
Keyword Research: Identify relevant keywords (e.g., “therapy near me,” “counseling services,” “mental health support”) to target potential clients actively searching for therapy options.
Content Optimization: Create informative, engaging content addressing common mental health concerns, therapy approaches, and client testimonials. Optimize content with targeted keywords and meta tags.
Local SEO: Optimize Google My Business listing, solicit client reviews, and ensure consistent NAP (Name, Address, Phone Number) information across online directories.
Understanding Paid Advertising: Immediate Visibility, Controlled Budget
Paid Advertising, such as Google Ads or social media ads, offers therapy centers the ability to target specific demographics, interests, and behaviors with ads displayed prominently in search results or social media feeds. Early in my practice, I experimented with Google Ads to promote specialized therapy programs. The immediate visibility and precise targeting capabilities helped attract inquiries and appointments quickly, albeit at a cost.
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Claim and Complete Your Listing: Make sure your practice information is accurate and up-to-date – your address, phone number, website link, and hours of operation.
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The importance of online presence for businesses
In an era dominated by technology, a robust online presence is crucial for businesses. It’s no longer enough to rely on word-of-mouth or traditional advertising methods. Consumers today begin their purchasing journey with a quick search online.
A strong digital footprint ensures that your business can be easily discovered. This visibility directly translates into increased traffic and potential sales. When customers find you effortlessly, they’re more likely to engage and convert.
Moreover, an effective online presence builds credibility. Customers often look for reviews and ratings before making decisions. A well-managed website paired with active social media channels instills trust and confidence in your brand.
Additionally, engaging content keeps your audience interested while showcasing your expertise in the industry. This not only attracts new customers but also fosters loyalty among existing ones—a key component of long-term growth in any competitive market.
What are Google reviews and why do they matter?
Google reviews are user-generated opinions and ratings left by customers on Google My Business listings. They provide insights into the quality of a business's products or services.
These reviews serve as digital word-of-mouth, influencing potential customers' perceptions. When someone searches for local businesses, these reviews often appear prominently in search results.
Customers trust online feedback just as much as personal recommendations. A strong collection of positive reviews can build credibility and encourage new clients to choose your business over competitors.
Conversely, negative reviews can deter potential customers and harm a brand’s reputation. For businesses navigating today’s competitive landscape, understanding the significance of Google reviews is crucial for success.
If you have any question about our service please contact us:
Skype: Seosmmbiz
Telegram: @Seosmmbiz
Email: seosmmbiz@gmail.com
WhatsApp: +1 (629) 935-9878
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Where to Buy Google 5 Star Reviews