Good Targets Quotes

And there stood Basta with his foot already on another dead body, smiling. Why not? He had hit his target, and it was the target he had been aiming for all along: Dustfinger’s heart, his stupid heart. It broke in two as he held Farid in his arms, it simply broke in two, although he had taken such good care of it all these years.

HSPs make such good targets because we react so strongly.

But why can't the language for creativity be the language of regeneration? You killed that poem, we say. You're a killer. You came into that novel guns blazing. I am hammering this paragraph, I am banging them out, we say. I owned that workshop. I shut it down. I crushed them. We smashed the competition. I'm wrestling with the muse. The state, where people live, is a battleground state. The audience a target audience. "Good for you, man" a man once said to me at a party, "you're making a killing with poetry. You're knockin' em dead.

Take one more step and I'll put an arrow through you." Will tried to model his voice on the quiet, threatening tone Halt had used. He had retrieved several of his arrows from the nearest target and now he had one of them ready, laid on the bowstring. Halt glanced around approvingly. "Good idea," he said. "Aim for the left calf. It's a very painful wound.

In the shooter hypothesis, a good marksman shoots at a target, creating a hole every ten centimeters. Now suppose the surface of the target is inhabited by intelligent, two-dimensional creatures. Their scientists, after observing the universe, discover a great law: “There exists a hole in the universe every ten centimeters.” They have mistaken the result of the marksman’s momentary whim for an unalterable law of the universe. The farmer hypothesis, on the other hand, has the flavor of a horror story: Every morning on a turkey farm, the farmer comes to feed the turkeys. A scientist turkey, having observed this pattern to hold without change for almost a year, makes the following discovery: “Every morning at eleven, food arrives.” On the morning of Thanksgiving, the scientist announces this law to the other turkeys. But that morning at eleven, food doesn’t arrive; instead, the farmer comes and kills the entire flock.

Love is a terrible weakness. It gives your enemies a perfect target, clouds your judgement, makes you reckless... and that's on a good day.

When a measure becomes a target, it ceases to be a good measure.

A good marketing plan can’t be formed in just four hours. Plans are formed on extensive research.

Phoebe tapped the toe of her sneaker against the dock. “There’s only one good use for a man like Heath Champion.” “Here we go again,” Molly muttered. Phoebe’s lip curled. “Target practice.

I've tried to make sense of how someone who didn't stalk his victims in advance ended up going after the best and the brightest. And I think that's it, the thing they all had in common - a light that outshone his. He targets college campuses and sorority houses because he's looking for the cream of the crop. He wants to extinguish us - we are the ones who remind him that he's not that smart, not that good-looking, and there's nothing particularly special about him.

He advances like a floating Dracula. The menace is ruined by the sporting-goods-store bag loudly crinkling against his leg. A shoebox is in it, judging from the shape. Imagine the wretched sales assistant who had to help Joshua choose shoes.I require shoes to ensure I can effectively run down the targets I am paid to assassinate in my spare time. I require the best value for my money. I am size eleven

Do you feel insecure because you keep getting the nagging feeling that you're not that smart? Well, I've got good news for you, my friend. You have no need to be insecure. That nagging feeling is absolutely right on target. You are not that smart. But I have more good news for you. You are also not alone.

I don't know what you were looking for, but I just needed a little stress relief." "Stress relief? That's all this was?" "'Fraid so. " "Well, I heard that going for a master's degree can be pretty stressful." "It's torture." "Could be that you might need stress relief on a regular basis then?" "I couldn't agree more. It's a good thing batteries are on sale at Target this week.

I’m so tired of pretending like my life isn’t perfect and bitchin’ and just winning every second, I’m not perfect, and bitching and just delivering the goods at every fucking turn. Because look what I’m dealing with, man — I’m dealing with fools and trolls. I’m dealing with soft targets.

Soldier and civilian, they died in their tens of thousands because death had been concocted for them, morality hitched like a halter round the warhorse so that we could talk about 'target-rich environments' and 'collateral damage' - that most infantile of attempts to shake off the crime of killing - and report the victory parades, the tearing down of statues and the importance of peace. Governments like it that way. They want their people to see war as a drama of opposites, good and evil, 'them' and 'us', victory or defeat. But war is primarily not about victory or defeat but about death and the infliction of death. It represents a total failure of the human spirit.

Of all the offenses an abuser puts a target through, I am most deeply outraged by the stealing of goodness. It offends me at a core level.

I grew up with an ambition and determination without which I would have been a good deal happier. I thought a lot and developed the faraway look of a dreamer, for it was always the distant heights that fascinated me and drew me to them in spirit. I was not sure what could be accomplished with tenacity and little else, but the target was set high and each rebuff only saw me more determined to see at least one major dream to its fulfillment.

I used to think the world was divided into good people and bad people, that you could pin responsibility for evil on certain definite people and punish the guilty. I’m still going through the motions.

[in reference to turkey bowling] He [Tommy] squinted and picked his target, then took his steps and sent the bird sliding down the aisle. A collective gasp rose from the crew as the fourteen-pound, self-basting, fresh-frozen projectile of wholesome savory goodness plowed into the soap bottles like a freight train into a chorus line of drunken grandmothers.

If you are going to use the results of market research to make a big business decision, then it’s a good idea to do quantitative research rather than qualitative.

Defining a good project is dependent on how well you can define your needs. The better you specify your requirements, the better the results of a project are going to be.

When you want to study a larger group of people, surveys become a good option.

Interviews are a qualitative form of collecting data. The reason it generates good responses is because it’s way more personal than other forms of data gathering techniques.

Judge him by his actions and not your suspicions," he says. "Because if the only measure of a man's worth is what he does to make money, a lot of good men would be judged unfairly.

This is the paradox of public space: even if everyone knows an unpleasant fact, saying it in public changes everything. One of the first measures taken by the new Bolshevik government in 1918 was to make public the entire corpus of tsarist secret diplomacy, all the secret agreements, the secret clauses of public agreements etc. There too the target was the entire functioning of the state apparatuses of power. (Žižek, S. "Good Manners in the Age of WikiLeaks." London Review of Books 33.2 (2011): 9-10. )

Addie, please." More tears dripped down her cheeks. "Don't be so hard." "Oh, please," I muttered...and that was as far as I got. 'You broke my heart' were the words that had risen to my mouth, but I couldn't say them. That was what you said to a boyfriend, a lover, not your best friend. She'd laugh. And I'd had enough of being laughed at. I'd worked hard to get to a place where it didn't happen anymore, where I didn't move through life like a walking target, where it was just me and my paints and brushes and my big empty bed every night. "You weren't a good friend," I said instead.

It is a well-known established fact throughout the many-dimensional worlds of the multiverse that most really great discoveries are owed to one brief moment of inspiration. There's a lot of spadework first, of course, but what clinches the whole thing is the sight of, say, a falling apple or a boiling kettle or the water slipping over the edge of the bath. Something goes click inside the observer's head and then everything falls into place. The shape of DNA, it is popularly said, owes its discovery to the chance sight of a spiral staircase when the scientist‘s mind was just at the right receptive temperature. Had he used the elevator, the whole science of genetics might have been a good deal different. This is thought of as somehow wonderful. It isn't. It is tragic. Little particles of inspiration sleet through the universe all the time traveling through the densest matter in the same way that a neutrino passes through a candyfloss haystack, and most of them miss. Even worse, most of the ones that hit the exact cerebral target, hit the wrong one. For example, the weird dream about a lead doughnut on a mile-high gantry, which in the right mind would have been the catalyst for the invention of repressed-gravitational electricity generation (a cheap and inexhaustible and totally non-polluting form of power which the world in question had been seeking for centuries, and for the lack of which it was plunged into a terrible and pointless war) was in fact had by a small and bewildered duck. By another stroke of bad luck, the sight of a herd of wild horses galloping through a field of wild hyacinths would have led a struggling composer to write the famous Flying God Suite, bringing succor and balm to the souls of millions, had he not been at home in bed with shingles. The inspiration thereby fell to a nearby frog, who was not in much of a position to make a startling contributing to the field of tone poetry. Many civilizations have recognized this shocking waste and tried various methods to prevent it, most of them involving enjoyable but illegal attempts to tune the mind into the right wavelength by the use of exotic herbage or yeast products. It never works properly.

Hate Poem I hate you truly. Truly I do. Everything about me hates everything about you. The flick of my wrist hates you. The way I hold my pencil hates you. The sound made by my tiniest bones were they trapped in the jaws of a moray eel hates you. Each corpuscle singing in its capillary hates you. Look out! Fore! I hate you. The blue-green jewel of sock lint I’m digging from under by third toenail, left foot, hates you. The history of this keychain hates you. My sigh in the background as you explain relational databases hates you. The goldfish of my genius hates you. My aorta hates you. Also my ancestors. A closed window is both a closed window and an obvious symbol of how I hate you. My voice curt as a hairshirt: hate. My hesitation when you invite me for a drive: hate. My pleasant “good morning”: hate. You know how when I’m sleepy I nuzzle my head under your arm? Hate. The whites of my target-eyes articulate hate. My wit practices it. My breasts relaxing in their holster from morning to night hate you. Layers of hate, a parfait. Hours after our latest row, brandishing the sharp glee of hate, I dissect you cell by cell, so that I might hate each one individually and at leisure. My lungs, duplicitous twins, expand with the utter validity of my hate, which can never have enough of you, Breathlessly, like two idealists in a broken submarine.

Fire: the heat in your blood in the midst of a fight, the kinetic energy that makes your heart beat faster.” Jiang tapped his chest. “Water: the flowing of force from your muscles to your target, from the earth up through your waist, into your arms. Air: the breath you draw that keeps you alive. Earth: how you stay rooted to the ground, how you derive energy from the way you position yourself against the floor. And metal, for the weapons you wield. A good martial artist will possess all five of these in balance. If you can control each of these with equal skill, you will be unstoppable

Men nearly always follow the tracks made by others and proceed in their affairs by imitation, even though they cannot entirely keep to the tracks of others or emulate the prowess of their models. So a prudent man should always follow in the footsteps of great men and imitate those who have been outstanding. If his own prowess fails to compare with theirs, at least it has an air of greatness about it. He should behave like those archers who, if they are skilful, when the target seems too distant, know the capabilities of their bow and aim a good deal higher than their objective, not in order to shoot so high but so that by aiming high they can reach the target.

You're not that good a fuck, and really, what else do you have?' Nothing. The answer was nothing. That was why the idea of Carnac targeting Warrick terrified him so much, because Carnac, bastard though he was, had so much more that Warrick might want. So much more than him.

There are abusive individuals whose worst little demons are greed, sloth,envy, gluttony, pride and wrath enslaved by their god which is money. They usually set their false assumptions, wrong judgments, gossips and lies forceful than the ones who hold the truth but what they missed out is that the victims of their aggressions, the targets of their wrong accusations and the recipients of their repetitive harassments carry what is truly essential and what lives longer, that is: truth and goodness, both of which shall always prevail against their vicious, evil manners.

Bigotry is one of the oldest and ugliest of trends, so persistent it only counts as a fad because the target keeps changing: Huguenots, Koreans, homosexuals, Muslims, Tutsis, Jews, Quakers, wolves, Serbs, Salem housewives. Nearly every group, so long as it’s small and different, has had a turn, and the pattern never changes—disapproval, isolation, demonization, persecution. Which was one of the reasons it’d be nice to find the switch that turned fads on. I’d like to turn that one off for good.

Did you bring the charms?” Wulf asked Diesel. Diesel took the charms from his pocket and held them in his palm so Wulf could see. “They have an excellent selection of baby carriages at Target,” I whispered to Diesel. “Not now,” Diesel said. “Get a grip.” “Was I bad? DO I need to get punished? Maybe I need a good paddling.” Wulf looked like he was thinking about rolling his eyes, and Diesel wrapped an arm around my shoulders and dragged me to him. “We’ll get to that later,” Diesel said. “I’d be happy to paddle the wench if you’re too bust.” Hatchet said. Diesel cut his eyes to him, and Hatchet took a step back. -Lizzy, Diesel, and Hatchet, page 304.

For the Stoics, however, the near impossibility of becoming a sage is not a problem. They talk about sages primarily so they will have a model to guide them in their practice of Stoicism. The sage is a target for them to aim at, even though they will probably fail to hit it. The sage, in other words, is to Stoicism as Buddha is to Buddhism. Most Buddhists can never hope to become as enlightened as Buddha, but nevertheless, reflecting on Buddha's perfection can help them gain a degree of enlightenment.

Tell me something. Do you believe in God?' Snow darted an apprehensive glance in my direction. 'What? Who still believes nowadays?' 'It isn't that simple. I don't mean the traditional God of Earth religion. I'm no expert in the history of religions, and perhaps this is nothing new--do you happen to know if there was ever a belief in an...imperfect God?' 'What do you mean by imperfect?' Snow frowned. 'In a way all the gods of the old religions were imperfect, considered that their attributes were amplified human ones. The God of the Old Testament, for instance, required humble submission and sacrifices, and and was jealous of other gods. The Greek gods had fits of sulks and family quarrels, and they were just as imperfect as mortals...' 'No,' I interrupted. 'I'm not thinking of a god whose imperfection arises out of the candor of his human creators, but one whose imperfection represents his essential characteristic: a god limited in his omniscience and power, fallible, incapable of foreseeing the consequences of his acts, and creating things that lead to horror. He is a...sick god, whose ambitions exceed his powers and who does not realize it at first. A god who has created clocks, but not the time they measure. He has created systems or mechanisms that serves specific ends but have now overstepped and betrayed them. And he has created eternity, which was to have measured his power, and which measures his unending defeat.' Snow hesitated, but his attitude no longer showed any of the wary reserve of recent weeks: 'There was Manicheanism...' 'Nothing at all to do with the principles of Good and Evil,' I broke in immediately. 'This god has no existence outside of matter. He would like to free himself from matter, but he cannot...' Snow pondered for a while: 'I don't know of any religion that answers your description. That kind of religion has never been...necessary. If i understand you, and I'm afraid I do, what you have in mind is an evolving god, who develops in the course of time, grows, and keeps increasing in power while remaining aware of his powerlessness. For your god, the divine condition is a situation without a goal. And understanding that, he despairs. But isn't this despairing god of yours mankind, Kelvin? Is it man you are talking about, and that is a fallacy, not just philosophically but also mystically speaking.' I kept on: 'No, it's nothing to do with man. man may correspond to my provisional definition from some point of view, but that is because the definition has a lot of gaps. Man does not create gods, in spite of appearances. The times, the age, impose them on him. Man can serve is age or rebel against it, but the target of his cooperation or rebellion comes to him from outside. If there was only a since human being in existence, he would apparently be able to attempt the experiment of creating his own goals in complete freedom--apparently, because a man not brought up among other human beings cannot become a man. And the being--the being I have in mind--cannot exist in the plural, you see? ...Perhaps he has already been born somewhere, in some corner of the galaxy, and soon he will have some childish enthusiasm that will set him putting out one star and lighting another. We will notice him after a while...' 'We already have,' Snow said sarcastically. 'Novas and supernovas. According to you they are candles on his altar.' 'If you're going to take what I say literally...' ...Snow asked abruptly: 'What gave you this idea of an imperfect god?' 'I don't know. It seems quite feasible to me. That is the only god I could imagine believing in, a god whose passion is not a redemption, who saves nothing, fulfills no purpose--a god who simply is.

We can therefore express the major elements in the New Atheists’ agenda as follows: Religion is a dangerous delusion: it leads to violence and war. We must therefore get rid of religion: science will achieve that. We do not need God to be good: atheism can provide a perfectly adequate base for ethics.

I think I’m getting a notion of how to do this. O.K., a carnival works because people pay to feel amazed and scared. They can nibble around a midway getting amazed here and scared there, or both. And do you know what else? Hope. Hope they’ll win a prize, break the jackpot, meet a girl, hit a bull’s-eye in front of their buddies. In a carnival you call it luck or chance, but it’s the same as hope. Now hope is a good feeling that needs risk to work. How good it is depends on how big the risk is if what you hope doesn’t happen. You hope your old auntie croaks and leaves you a carload of shekels, but she might leave them to her cat. You might not hit the target or win the stuffed dog, you might lose your money and look like a fool. You don’t get the surge without the risk. Well. Religion works the same way. The only difference is that it’s more amazing than even Chick or the twins. And it’s a whole lot scarier than the Roll-a-plane or the Screamer, or any simp twister. This scare stuff laps over into the hope department too. The hope you get from religion is a three-ring, all-star hope because the risk is outrageous. Bad! Well, I’m working on it. I’ve got the amazing part down. And the scary bits are a snap. But I’ve got to come up with a hope.

I suppose if Akkarin came to rescue you all the time, people would say you weren't a good choice. The novices are all jealous of you, not realising that they would be in the same situation if they were the High Lord's favourite, even if they are from the Houses. Any novice he chose would be a target. Always expected to prove themselves.

Suddenly I know just what I’m going to do. Something that will blow anything Peeta did right out of the water. I go over to the knot-tying station and get a length of rope. I start to manipulate it, but it’s hard because I’ve never made this actual knot myself. I’ve only watched Finnick’s clever fingers, and they moved so fast. After about ten minutes, I’ve come up with a respectable noose. I drag one of the target dummies out into the middle of the room and, using some chinning bars, hang it so it dangles by the neck. Tying its hands behind its back would be a nice touch, but I think I might be running out of time. I hurry over to the camouflage station, where some of the other tributes, undoubtedly the morphlings, have made a colossal mess. But I find a partial container of bloodred berry juice that will serve my needs. The flesh-colored fabric of the dummy’s skin makes a good, absorbent canvas. I carefully finger paint the words on its body, concealing them from view. Then I step away quickly to watch the reaction on the Gamemakers’ faces as they read the name on the dummy. *SENECA CRANE.*

Culture jamming is enjoying a resurgence, in part because of technological advancements but also more pertinently, because of the good old rules of supply and demand. Something not far from the surfaces of the public psyche is delighted to see the icons of corporate power subverted and mocked. There is, in short, a market for it. With commercialism able to overpower the traditional authority of religion, politics and schools, corporations have emerged a the natural targets for all sorts of free-floating rage and rebellion. The new ethos that culture jamming taps into is go-for-the-corporate-jugular.

Heavenly Father, I come to You in Jesus’ name, asking that You draw me into a closer, more personal relationship with You. Cleanse me of my sins and prepare my heart to pray in a way that pleases You. Help me know You and love You more this week. Use all the circumstances of my life to make me more like Jesus, and teach me how to pray more strategically and effectively in Your name, according to Your will and Your Word. Use my faith, my obedience, and my prayers this week for the benefit of others, for my good, and for Your glory. Amen.

But if lifestyle ads work by the third-person effect, then there will be some products for which it makes good business sense to target a wider audience, one that includes both buyers and non-buyers.32 One reason to target non-buyers is to create envy. As Miller argues, this is the case for many luxury products. “Most BMW ads,” he says, “are not really aimed so much at potential BMW buyers as they are at potential BMW coveters.”33 When BMW advertises during popular TV shows or in mass-circulation magazines, only a small fraction of the audience can actually afford a BMW. But the goal is to reinforce for non-buyers the idea that BMW is a luxury brand.

Six Telltale Signs of a Winning Strategy 1) An activity system that looks different from any competitor's system. It means you are tempting to deliver value in a distinctive way. 2) Customers who absolutely adore you, and noncustomers who can't see why anybody would buy from you. This means you have been choiceful. 3) Competitors who make a good profit doing what they are doing. It means your strategy has left where-to-play and how-to-win choices for competitors, who don't need to attack the heart of your market to survive. 4) More resources to spend on an ongoing basis than competitors have. This means you are winning the value equation and have the biggest margin between price and costs and best capacity to add spending to take advantage of an opportunity to defend your turf. 5) Competitors who attack one another, not you. It means that you look like the hardest target in the (broadly defined) industry to attack. 6) Customers who look first to you for innovations, new products, and service enhancement to make their lives better. This means that your customers believe that you are uniquely positioned to create value for them.

Yet we cannot reach happiness by consciously searching for it. “Ask yourself whether you are happy,” said J. S. Mill, “and you cease to be so.” It is by being fully involved with every detail of our lives, whether good or bad, that we find happiness, not by trying to look for it directly. Viktor Frankl, the Austrian psychologist, summarized it beautifully in the preface to his book Man’s Search for Meaning: “Don’t aim at success—the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue…as the unintended side-effect of one’s personal dedication to a course greater than oneself.” So

Normal people assume that SJWs are inclined to take on their ideological opponents, people like me. But the truth is that although they certainly don't like those they invariably label “right-wing extremists”, for the most part they leave us alone because we are impervious to their influence. Oh, they will certainly complain about us, take advantage of any tactical missteps on our part, and block us on Twitter, but they very seldom make the sort of concerted effort that one saw in the hounding of Brendan Eich or the metaphorical stoning of Dr. James Watson because they know their efforts will largely be futile. Instead, they prey on the naïve and the unsuspecting. They prey on the moderates, the middle-grounders, and the fence-sitters. They prey on people like you: good, decent individuals who try to treat everyone fairly and who can't even imagine having done anything that anyone could possibly find objectionable. Why? Because soft targets are always easier to destroy than hard ones.

A’ight, so what do you think it means?” “You don’t know?” I ask. “I know. I wanna hear what YOU think.” Here he goes. Picking my brain. “Khalil said it’s about what society feeds us as youth and how it comes back and bites them later,” I say. “I think it’s about more than youth though. I think it’s about us, period.” “Us who?” he asks. “Black people, minorities, poor people. Everybody at the bottom in society.” “The oppressed,” says Daddy. “Yeah. We’re the ones who get the short end of the stick, but we’re the ones they fear the most. That’s why the government targeted the Black Panthers, right? Because they were scared of the Panthers?” “Uh-huh,” Daddy says. “The Panthers educated and empowered the people. That tactic of empowering the oppressed goes even further back than the Panthers though. Name one.” Is he serious? He always makes me think. This one takes me a second. “The slave rebellion of 1831,” I say. “Nat Turner empowered and educated other slaves, and it led to one of the biggest slave revolts in history.” “A’ight, a’ight. You on it.” He gives me dap. “So, what’s the hate they’re giving the ‘little infants’ in today’s society?” “Racism?” “You gotta get a li’l more detailed than that. Think ’bout Khalil and his whole situation. Before he died.” “He was a drug dealer.” It hurts to say that. “And possibly a gang member.” “Why was he a drug dealer? Why are so many people in our neighborhood drug dealers?” I remember what Khalil said—he got tired of choosing between lights and food. “They need money,” I say. “And they don’t have a lot of other ways to get it.” “Right. Lack of opportunities,” Daddy says. “Corporate America don’t bring jobs to our communities, and they damn sure ain’t quick to hire us. Then, shit, even if you do have a high school diploma, so many of the schools in our neighborhoods don’t prepare us well enough. That’s why when your momma talked about sending you and your brothers to Williamson, I agreed. Our schools don’t get the resources to equip you like Williamson does. It’s easier to find some crack than it is to find a good school around here. “Now, think ’bout this,” he says. “How did the drugs even get in our neighborhood? This is a multibillion-dollar industry we talking ’bout, baby. That shit is flown into our communities, but I don’t know anybody with a private jet. Do you?” “No.” “Exactly. Drugs come from somewhere, and they’re destroying our community,” he says. “You got folks like Brenda, who think they need them to survive, and then you got the Khalils, who think they need to sell them to survive. The Brendas can’t get jobs unless they’re clean, and they can’t pay for rehab unless they got jobs. When the Khalils get arrested for selling drugs, they either spend most of their life in prison, another billion-dollar industry, or they have a hard time getting a real job and probably start selling drugs again. That’s the hate they’re giving us, baby, a system designed against us. That’s Thug Life.

Dear Producers, Something is radiating deep within me and it must be transmitted or I will implode and the world will suffer a great loss, unawares. Epic are the proportions of my soul, yet without a scope who cares am I? This is why I must but must be one of the inhabitants of MTV's "Real World." Only there, burning brightly into a million dazzled eyes, will my as yet uncontoured self assume the beauteous forms that are not just its own, but an entire market niche's, due. I am a Kirk Cameron-Kurt Cobain figure, roguishly quirky, dandified but down to earth, kooky but comprehensible; denizen of the growing penumbra between alternative and mainstream culture; angsty prophet of the already bygone apocalypse, yet upbeat, stylish and sexy! Oscar Wilde wrote, "Good artists exist in what they make, and consequently are perfectly uninteresting in what they are. A great poet, a really great poet, is the most unpoetical of all creatures. But inferior poets are absolutely fascinating... [they] live the poetry [they] cannot write." As with Dorian Gray, life is my art! Oh MTV, take me, make me, wake me from my formless slumbers and place me in the dreamy Real World of target marketing.

The dark side of tracking a particular behavior is that we become driven by the number rather than the purpose behind it. If your success is measured by quarterly earnings, you will optimize sales, revenue, and accounting for quarterly earnings. If your success is measured by a lower number on the scale, you will optimize for a lower number on the scale, even if that means embracing crash diets, juice cleanses, and fat-loss pills. The human mind wants to “win” whatever game is being played. This pitfall is evident in many areas of life. We focus on working long hours instead of getting meaningful work done. We care more about getting ten thousand steps than we do about being healthy. We teach for standardized tests instead of emphasizing learning, curiosity, and critical thinking. In short, we optimize for what we measure. When we choose the wrong measurement, we get the wrong behavior. This is sometimes referred to as Goodhart’s Law. Named after the economist Charles Goodhart, the principle states, “When a measure becomes a target, it ceases to be a good measure.

Beckendorf walked up with his helmet under his arm. “She likes you, man.” “Sure,” I muttered. “She likes me for target practice.” “Nah, they always do that. A girl starts trying to kill you, you know she’s into you.” “Makes a lot of sense.” Beckendorf shrugged. “I know about these things. You ought to ask her to the fireworks.” I couldn’t tell if he was serious. Beckendorf was lead counselor for Hephaestus. He was this huge dude with a permanent scowl, muscles like a pro ballplayer, and hands calloused from working in the forges. He’d just turned eighteen and was on his way to NYU in the fall. Since he was older, I usually listened to him about stuff, but the idea of asking Annabeth to the Fourth of July fireworks down at the beach—like, the biggest dating event of the summer—made my stomach do somersaults. Then Silena Beauregard, the head counselor for Aphrodite, passed by. Beckendorf had had a not-so-secret crush on her for three years. She had long black hair and big brown eyes, and when she walked, the guys tended to watch. She said, “Good luck, Charlie.” (Nobody ever calls Beckendorf by his first name.) She flashed him a brilliant smile and went to join Annabeth on the red team. “Uh . . .” Beckendorf swallowed like he’d forgotten how to breathe. I patted him on the shoulder. “Thanks for the advice, dude. Glad you’re so wise about girls and all. Come on. Let’s get to the woods.

The news filled me with such euphoria that for an instant I was numb. My ingrained self-censorship immediately started working: I registered the fact that there was an orgy of weeping going on around me, and that I had to come up with some suitable performance. There seemed nowhere to hide my lack of correct emotion except the shoulder of the woman in front of me, one of the student officials, who was apparently heartbroken. I swiftly buried my head in her shoulder and heaved appropriately. As so often in China, a bit of ritual did the trick. Sniveling heartily she made a movement as though she was going to turn around and embrace me I pressed my whole weight on her from behind to keep her in her place, hoping to give the impression that I was in a state of abandoned grief. In the days after Mao's death, I did a lot of thinking. I knew he was considered a philosopher, and I tried to think what his 'philosophy' really was. It seemed to me that its central principle was the need or the desire? for perpetual conflict. The core of his thinking seemed to be that human struggles were the motivating force of history and that in order to make history 'class enemies' had to be continuously created en masse. I wondered whether there were any other philosophers whose theories had led to the suffering and death of so many. I thought of the terror and misery to which the Chinese population had been subjected. For what? But Mao's theory might just be the extension of his personality. He was, it seemed to me, really a restless fight promoter by nature, and good at it. He understood ugly human instincts such as envy and resentment, and knew how to mobilize them for his ends. He ruled by getting people to hate each other. In doing so, he got ordinary Chinese to carry out many of the tasks undertaken in other dictatorships by professional elites. Mao had managed to turn the people into the ultimate weapon of dictatorship. That was why under him there was no real equivalent of the KGB in China. There was no need. In bringing out and nourishing the worst in people, Mao had created a moral wasteland and a land of hatred. But how much individual responsibility ordinary people should share, I could not decide. The other hallmark of Maoism, it seemed to me, was the reign of ignorance. Because of his calculation that the cultured class were an easy target for a population that was largely illiterate, because of his own deep resentment of formal education and the educated, because of his megalomania, which led to his scorn for the great figures of Chinese culture, and because of his contempt for the areas of Chinese civilization that he did not understand, such as architecture, art, and music, Mao destroyed much of the country's cultural heritage. He left behind not only a brutalized nation, but also an ugly land with little of its past glory remaining or appreciated. The Chinese seemed to be mourning Mao in a heartfelt fashion. But I wondered how many of their tears were genuine. People had practiced acting to such a degree that they confused it with their true feelings. Weeping for Mao was perhaps just another programmed act in their programmed lives. Yet the mood of the nation was unmistakably against continuing Mao's policies. Less than a month after his death, on 6 October, Mme Mao was arrested, along with the other members of the Gang of Four. They had no support from anyone not the army, not the police, not even their own guards. They had had only Mao. The Gang of Four had held power only because it was really a Gang of Five. When I heard about the ease with which the Four had been removed, I felt a wave of sadness. How could such a small group of second-rate tyrants ravage 900 million people for so long? But my main feeling was joy. The last tyrants of the Cultural Revolution were finally gone.

The Battle of Good and Evil Polytheism gave birth not merely to monotheist religions, but also to dualistic ones. Dualistic religions espouse the existence of two opposing powers: good and evil. Unlike monotheism, dualism believes that evil is an independent power, neither created by the good God, nor subordinate to it. Dualism explains that the entire universe is a battleground between these two forces, and that everything that happens in the world is part of the struggle. Dualism is a very attractive world view because it has a short and simple answer to the famous Problem of Evil, one of the fundamental concerns of human thought. ‘Why is there evil in the world? Why is there suffering? Why do bad things happen to good people?’ Monotheists have to practise intellectual gymnastics to explain how an all-knowing, all-powerful and perfectly good God allows so much suffering in the world. One well-known explanation is that this is God’s way of allowing for human free will. Were there no evil, humans could not choose between good and evil, and hence there would be no free will. This, however, is a non-intuitive answer that immediately raises a host of new questions. Freedom of will allows humans to choose evil. Many indeed choose evil and, according to the standard monotheist account, this choice must bring divine punishment in its wake. If God knew in advance that a particular person would use her free will to choose evil, and that as a result she would be punished for this by eternal tortures in hell, why did God create her? Theologians have written countless books to answer such questions. Some find the answers convincing. Some don’t. What’s undeniable is that monotheists have a hard time dealing with the Problem of Evil. For dualists, it’s easy to explain evil. Bad things happen even to good people because the world is not governed single-handedly by a good God. There is an independent evil power loose in the world. The evil power does bad things. Dualism has its own drawbacks. While solving the Problem of Evil, it is unnerved by the Problem of Order. If the world was created by a single God, it’s clear why it is such an orderly place, where everything obeys the same laws. But if Good and Evil battle for control of the world, who enforces the laws governing this cosmic war? Two rival states can fight one another because both obey the same laws of physics. A missile launched from Pakistan can hit targets in India because gravity works the same way in both countries. When Good and Evil fight, what common laws do they obey, and who decreed these laws? So, monotheism explains order, but is mystified by evil. Dualism explains evil, but is puzzled by order. There is one logical way of solving the riddle: to argue that there is a single omnipotent God who created the entire universe – and He’s evil. But nobody in history has had the stomach for such a belief. Dualistic

Vulnerability is usually attacked, not with fists but with shaming. Many children learn quickly to cover up any signs of weakness, sensitivity, and fragility, as well as alarm, fear, eagerness, neediness, or even curiosity. Above all, they must never disclose that the teasing has hit its mark. Carl Jung explained that we tend to attack in others what we are most uncomfortable with in ourselves. When vulnerability is the enemy, it is attacked wherever it is perceived, even in a best friend. Signs of alarm may provoke verbal taunts such as “fraidy cat” or “chicken.” Tears evoke ridicule. Expressions of curiosity can precipitate the rolling of eyes and accusations of being weird or nerdy. Manifestations of tenderness can result in incessant teasing. Revealing that something caused hurt or really caring about something is risky around someone uncomfortable with his vulnerability. In the company of the desensitized, any show of emotional openness is likely to be targeted. The vulnerability engendered by peer orientation can be overwhelming even when children are not hurting one another. This vulnerability is built into the highly insecure nature of peer-oriented relationships. Vulnerability does not have to do only with what is happening but with what could happen — with the inherent insecurity of attachment. What we have, we can lose, and the greater the value of what we have, the greater the potential loss. We may be able to achieve closeness in a relationship, but we cannot secure it in the sense of holding on to it — not like securing a rope or a boat or a fixed interest-bearing government bond. One has very little control over what happens in a relationship, whether we will still be wanted and loved tomorrow. Although the possibility of loss is present in any relationship, we parents strive to give our children what they are constitutionally unable to give to one another: a connection that is not based on their pleasing us, making us feel good, or reciprocating in any way. In other words, we offer our children precisely what is missing in peer attachments: unconditional acceptance.

Whey protein Whey protein has got more bad press than whisky, gin, rum, wine, beer, and even grass. Whey protein is a powder made from milk which you mix with water to turn into a drink. It has the best biological value of protein; which means that almost every gram of whey you consume gets used for its intended purpose and is absorbed by the body. Whey isolate, made from whey protein is a boon for lactose intolerant vegetarians like me as it doesn’t irritate the stomach or the intestines. Whey protein has been accused of affecting the kidney, liver and heart but this isn’t true. Although superstars, cricketers and doctors advertise for the so called ‘Protein drinks’, (especially for children, easy targets perhaps, not to mention their parents’ obsession with their height), the reality is that these drinks are so loaded in sugar and have such miniscule amounts of protein (not to mention poor biological value too) that they really do much more harm than any good. And a nutrient is never specifically beneficial for a particular age group. Whey protein on the other hand is easy on the system, has zero sugar, and is easy to digest. If you weight train regularly or run long distances, whey protein will become a necessity. (It also comes in all flavours: chocolate, vanilla, strawberry and many more.) Word of caution: whey protein is a supplement. It is not supposed to be used as an alternative to eating correctly. Consuming adequate protein, carbs and fat by means of a well-balanced diet is a must. Only then can whey protein be of any help. Like with everything else, if you overdo it or depend on it alone to provide you with protein, you stand to lose out on its considerable benefits.

Anyway,” the agent said abruptly. “I just . . . wanted you to know that I’m sorry for everything. I want to help you and the rest of the Order in any way I can, so if there is anything you need, you know where I am.” “Chase,” Dante said as the male turned to leave the room. “Apology accepted, man. And for what it’s worth, I’m sorry too. I haven’t been fair to you either. Despite our differences, know that I respect you. The Agency lost a good one the day they cut you loose.” Chase’s smile was crooked as he acknowledged the praise with a short nod. Dante cleared his throat. “And about that offer of help . . .” “Name it.” “Tess was walking a dog when the Rogues attacked her tonight. Ugly little mutt, not good for much more than a foot-warmer, but it’s special to her. Actually, it was a gift from me, more or less. Anyway, the dog was running loose on its leash when I saw it a block or so away from Ben Sullivan’s place.” “You want me to go retrieve a wayward canine, is that where this is heading?” “Well, you did say anything, didn’t you?” “So I did.” Chase chuckled. “All right. I will.” Dante dug his keys to his Porsche out of his pocket and tossed them to the other vampire. As Chase turned to be on his way again, Dante added, “The little beast answers to the name Harvard, by the way.” “Harvard,” Chase drawled, shaking his head and throwing a smirk in Dante’s direction. “I don’t suppose that’s a coincidence.” Dante shrugged. “Good to see that Ivy League pedigree of yours comes in handy for something.” “Jesus Christ, warrior. You really were busting my ass since the minute I came on board, weren’t you?” “Hey, by all comparisons, I was kind. Do yourself a favor and don’t look too closely at Niko’s shooting target, unless you’re very secure about your manhood.” “Assholes,” Chase muttered, but there was only humor in his tone. “Sit tight, and I’ll be back in a few with your mutt. Anything else you’re gonna hit me up for now that I opened my big yap about wanting to get square with you?” “Actually, there might be something else,” Dante replied, his thoughts going sober when he considered Tess and any kind of future that might be deserving of her. “But we can talk about that when you get back, yeah?” Chase nodded, catching on to the turn in mood. “Yeah. Sure we can.

The Government set the stage economically by informing everyone that we were in a depression period, with very pointed allusions to the 1930s. The period just prior to our last 'good' war. ... Boiled down, our objective was to make killing and military life seem like adventurous fun, so for our inspiration we went back to the Thirties as well. It was pure serendipity. Inside one of the Scripter offices there was an old copy of Doc Smith's first LENSMAN space opera. It turned out that audiences in the 1970s were more receptive to the sort of things they scoffed at as juvenilia in the 1930s. Our drugs conditioned them to repeat viewings, simultaneously serving the ends of profit and positive reinforcement. The movie we came up with stroked all the correct psychological triggers. The fact that it grossed more money than any film in history at the time proved how on target our approach was.' 'Oh my God... said Jonathan, his mouth stalling the open position. 'Six months afterward we ripped ourselves off and got secondary reinforcement onto television. We pulled a 40 share. The year after that we phased in the video games, experimenting with non-narcotic hypnosis, using electrical pulses, body capacitance, and keying the pleasure centers of the brain with low voltage shocks. Jesus, Jonathan, can you *see* what we've accomplished? In something under half a decade we've programmed an entire generation of warm bodies to go to war for us and love it. They buy what we tell them to buy. Music, movies, whole lifestyles. And they hate who we tell them to. ... It's simple to make our audiences slaver for blood; that past hasn't changed since the days of the Colosseum. We've conditioned a whole population to live on the rim of Apocalypse and love it. They want to kill the enemy, tear his heart out, go to war so their gas bills will go down! They're all primed for just that sort of denouemment, ti satisfy their need for linear storytelling in the fictions that have become their lives! The system perpetuates itself. Our own guinea pigs pay us money to keep the mechanisms grinding away. If you don't believe that, just check out last year's big hit movies... then try to tell me the target demographic audience isn't waiting for marching orders. ("Incident On A Rainy Night In Beverly Hills")

No one moved. No one spoke. They seemed be riveted by whatever it was they saw in his eyes. “Place me like a seal over your heart, like a seal on your arm; for love is as strong as death, its jealousy unyielding as the grave.” A few gasps erupted. His voice rang out, bold, clear. “It burns like blazing fire, like a mighty flame. Many waters cannot quench love; rivers cannot wash it away.” It was safe to say everyone was awake now. He’d startled most of his parishioners and aroused the rest of them. “Evie Duggan …” And all the heads official swiveled to follow the beam of the reverend’s gaze. Then swiveled back to him. Then back to Eve. Whose heart was in her eyes. “ … You are the seal upon my heart. You are the fire and flame that warms me, heals me, burns me. You are the river that cools me and carries me. I love you. And love may be as strong as death, but you … I know now you are my life.” A pin would have echoed like a dropped kettle in the church then. Eve was absolutely riveted. Frozen, her eyes burning into his. “And though I wish I could have protected you and kept you safe from some of the storms of your life, I find cannot regret any part of your past. For it has made you who you are. Loyal, passionate, brave, kind, remarkable. You need repent nothing.” The last word fell like a gavel. Not a single person moved or breathed. “There are those who think good is a pastime, to engage in like embroidery or target shooting. There are those who think beauty is a thing of surface, and forget that it’s really of the soul. But good is something you are, not something you do. And by that definition, I stand before you today and declare that Evie Duggan is one of the best people I have ever had the privilege of knowing.

were listening to Tupac right before . . . you know.” “A’ight, so what do you think it means?” “You don’t know?” I ask. “I know. I wanna hear what you think.” Here he goes. Picking my brain. “Khalil said it’s about what society feeds us as youth and how it comes back and bites them later,” I say. “I think it’s about more than youth though. I think it’s about us, period.” “Us who?” he asks. “Black people, minorities, poor people. Everybody at the bottom in society.” “The oppressed,” says Daddy. “Yeah. We’re the ones who get the short end of the stick, but we’re the ones they fear the most. That’s why the government targeted the Black Panthers, right? Because they were scared of the Panthers?” “Uh-huh,” Daddy says. “The Panthers educated and empowered the people. That tactic of empowering the oppressed goes even further back than the Panthers though. Name one.” Is he serious? He always makes me think. This one takes me a second. “The slave rebellion of 1831,” I say. “Nat Turner empowered and educated other slaves, and it led to one of the biggest slave revolts in history.” “A’ight, a’ight. You on it.” He gives me dap. “So, what’s the hate they’re giving the ‘little infants’ in today’s society?” “Racism?” “You gotta get a li’l more detailed than that. Think ’bout Khalil and his whole situation. Before he died.” “He was a drug dealer.” It hurts to say that. “And possibly a gang member.” “Why was he a drug dealer? Why are so many people in our neighborhood drug dealers?” I remember what Khalil said—he got tired of choosing between lights and food. “They need money,” I say. “And they don’t have a lot of other ways to get it.” “Right. Lack of opportunities,” Daddy says. “Corporate America don’t bring jobs to our communities, and they damn sure ain’t quick to hire us. Then, shit, even if you do have a high school diploma, so many of the schools in our neighborhoods don’t prepare us well enough. That’s why when your momma talked about sending you and your brothers to Williamson, I agreed. Our schools don’t get the resources to equip you like Williamson does. It’s easier to find some crack than it is to find a good school around here.

Let’s say that you have committed to running every day for two weeks, and at the end of those two weeks, you “reward” yourself with a massage. I would say, “Good for you!” because we all could benefit from more massages. But I would also say that your massage wasn’t a reward. It was an incentive. The definition of a reward in behavior science is an experience directly tied to a behavior that makes that behavior more likely to happen again. The timing of the reward matters. Scientists learned decades ago that rewards need to happen either during the behavior or milli-seconds afterward. Dopamine is released and processed by the brain very quickly. That means you’ve got to cue up those good feelings fast to form a habit. Incentives like a sales bonus or a monthly massage can motivate you, but they don’t rewire your brain. Incentives are way too far in the future to give you that all-important shot of dopamine that encodes the new habit. Doing three squats in the morning and rewarding yourself with a movie that evening won’t work. The squats and the good feelings you get from the movie are too far apart for dopamine to build a bridge between the two. The neurochemical reaction that you are trying to hack is not only time dependent, it’s also highly individualized. What causes one person to feel good may not work for everyone. Your boss may love the smell of coffee. When she enters a coffee shop and inhales, she feels good. And her immediate feeling builds her habit of visiting the coffee shop. But your coworker might not like the way coffee smells. His brain won’t react in the same way. A real reward — something that will actually create a habit — is a much narrower target to hit than most people think. I

If she’d known what a good shot you are,” he whispered past the unfamiliar tightness in his throat, “she’d never have dared.” His hand lifted to her wet cheek, holding it pressed against his chest. “You could always call her out, you know.” The spasmodic shaking in Elizabeth’s slender shoulders began to subside, and Ian added with forced tightness, “Better yet, Robert should stand in for you. He’s not as fine a shot as you are, but he’s a hell of a lot faster…” A teary giggle escaped the girl in his arms, and Ian continued, “On the other hand, if you’re holding the pistol, you’ll have some choices to make, and they’re not easy…” When he didn’t say more, Elizabeth drew a shaky breath. “What choices?” she finally whispered against his chest after a moment. “What to shoot, for one thing,” he joked, stroking her back. “Robert was wearing Hessians, so I had a tassel for a target. I suppose, though, you could always shoot the bow off Valerie’s gown.” Elizabeth’s shoulders gave a lurch, and a choked laugh escaped her. Overwhelmed with relief, Ian kept his left arm around her and gently took her chin between his forefinger and thumb, tipping her face up to his. Her magnificent eyes were still wet with tears, but a smile was trembling on her rosy lips. Teasingly, he continued, “A bow isn’t much of a challenge for an expert marksman like you. I suppose you could insist that she hold up an earring between her fingers so you could shoot that instead.” The image was so absurd that Elizabeth chuckled. Without being conscious of what he was doing, Ian moved his thumb from her chin to her lower lip, rubbing lightly against its inviting fullness. He finally realized what he was doing and stopped. Elizabeth saw his jaw tighten. She drew a shuddering breath, sensing he’d been on the verge of kissing her, and had just decided not to do it. After the last shattering minutes, Elizabeth no longer knew who was friend or foe, she only knew she’d felt safe and secure in his arms, and at that moment his arms were already beginning to loosen, and his expression was turning aloof. Not certain what she was going to say or even what she wanted, she whispered a single, shaky word, filled with confusion and a plea for understanding, her green eyes searching his: “Please-“ Ian realized what she was asking for, but he responded with a questioning lift of his brows. “I-“ she began, uncomfortably aware of the knowing look in his eyes. “Yes?” he prompted. “I don’t know-exactly,” she admitted. All she knew for certain was that, for just a few minutes more, she would have liked to be in his arms. “Elizabeth, if you want to be kissed, all you have to do is put your lips on mine.” “What!” “You heard me.” “Of all the arrogant-“ He shook his head in mild rebuke. “Spare me the maidenly protests. If you’re suddenly as curious as I am to find out if it was as good between us as it now seems in retrospect, then say so.” His own suggestion startled Ian, although having made it, he saw no great harm in exchanging a few kisses if that was what she wanted.