Good Pr Quotes

A martyr's just a casualty with really good PR.

Some are born great, some achieve greatness, and some hire good PR.

A martyr's just a casualty with really good PR. I'd rather be a living coward any day.

Someone has broken your heart. I knew there was something about you. That's it, isn't it?' A little," Sara said, suddenly self-conscious. I'm sorry.' It happens." She shrugged, straining for nonchalance. Maybe,' he said. 'But if it's your destiny, what can you do but accept it.

Go ahead,” I told him. “Go see your admirers. Sign some autographs. It’s good PR for the House.” He slid me a glance, smiled. “Not concerned one of the fans will try to sweep me away with words of love?” “Oh, they’ll try to sweep,” I said. “But I have no worries you’ll come back to me.” His smile was meltingly handsome. “Because I love you without measure?” “Of course,” I said. Also, I had the car keys.

They need to get a good PR guy.” “What’s a PR guy?” “They’re kind of like the old Greek sophists who played with words until you believed up was down. PR guys get paid to make people believe that a pile of shit is an investment in soil fertility. Professional liars.” “Ah!” Manannan’s expression lit with comprehension. “They are politicians?” “No, they’re smarter and less pretty. They advise politicians.

There is a time and a place for nice, but there’s a time and a place for ‘fuck you’ as well.  And in this movement we need both.  Nice is good for outreach.  Nice is good for PR.  Nice is good for winning converts and softening our image.  But ‘fuck you’ has its uses, too.  ‘Fuck you’ is good for rallying the troops.  ‘Fuck you’ is good for boiling the blood.  ‘Fuck you’ is good for reminding people why they got active about atheism in the first place.  And what’s more, when people are trying to shove their religion into your schools, your government and your life, ‘fuck you’ is not only useful, it’s the only correct response.

Memory must have a good PR agent, because in reality, as an instrument of optical precision, it seems to me little better than a fairground kaleidoscope. To reconstruct an experience on the basis of images stored in our brains at times borders on hallucination. We do not recover the past, we re-create it: an act of dramaturgy if ever there was one. Memory edits things, colors them, mixes cement with the rainbow, does whatever’s needed to make the story work.

Some things are good for our image but bad for our pockets.

How much time, after this realization sank in and spread among consumers (mostly via phone, interestingly), would any micro-econometrist expect to need to pass before high-tech visual videophony was mostly abandoned, then, a return to good old telephoning not only dictated by common consumer sense but actually after a while culturally approved as a kind of chic integrity, not Ludditism but a kind of retrograde transcendence of sci-fi-ish high-tech for its own sake, a transcendence of the vanity and the slavery to high-tech fashion that people view as so unattractive in one another. In other words a return to aural-only telephony became, at the closed curve’s end, a kind of status-symbol of anti-vanity, such that only callers utterly lacking in self-awareness continued to use videophony and Tableaux, to say nothing of masks, and these tacky facsimile-using people became ironic cultural symbols of tacky vain slavery to corporate PR and high-tech novelty, became the Subsidized Era’s tacky equivalents of people with leisure suits, black velvet paintings, sweater-vests for their poodles, electric zirconium jewelry, NoCoat Lin-guaScrapers, and c.

From the many years he’d spent in the Omega Agency, the special agent understood there were no obvious good guys or bad guys on the world stage. Contrary to the PR spin generated within Congress and spoon-fed to the well-meaning American public by a gullible or at least malleable media, Kentbridge also knew there were no clear sides anymore. As he often told the orphans, patriotism was a useless emotion because the modern world was no longer shaped by countries or governments. In fact, nations had long since been superseded by the vast spider web of elite conspirators spanning the globe.

Good riddance, you might imagine. But the worries about operator-less elevators were quite similar to the concerns we hear today about driverless cars. In fact, I learned something surprising when I was invited to speak to the Otis Elevator Company in Connecticut in 2006. The technology for automatic elevators had existed since 1900, but people were too uncomfortable to ride in one without an operator. It took the 1945 strike and a huge industry PR push to change people’s minds,

Are individuals entitled to the truth as a basic human right? Or is it acceptable to disguise facts if they ultimately do more harm than good? In the modern day, where we’re exposed to government cover-ups and ingenuous PR campaigns from mega corporations, most people believe the truth to be an ultimate good. How can a lie be wholesome? How can deceit be kind? But I would posit this is one of the few instances where deception would have no victims. Perhaps you would not be in the wrong to protect others from this.

We can think twice, no, three times, before being openly critical, or rude, or angry. In going about the work God gives us, we must treat every person well, regardless of station or potential benefit to us. Let us stay keenly aware of the endless ripple of just being ourselves. For good and bad, we’re all in PR.

She knew that in order to be a participant in capitalism rather than solely a victim of it, she had to have something to sell, but she didn’t believe in her own viability as a product and had no ideas for better ones. As an account manager at Relevancy PR, she shilled goods she knew to be third-rate, and her lack of conviction fed her stasis.

PR *is* a shrewd, rough game. It's learning to psychologically manipulate, play on people's greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them spend hard-earned money and feeling happy about doing it. Smiling as they empty their wallets. It's devious exploitation, taking advantage of the human psyche, and I'm good at it. Very good.

Repertitious has not had nearly the success in entering the language that serendipitous has had, most likely because its PR team isn’t nearly as good. The noun form of the latter, serendipity, was made up in the 1750s by the novelist Horace Walpole, based on Serendip (a former name for Sri Lanka). Repertitious, on the other hand, has its first mention in Thomas Blount’s dictionary of 1656. Writers—1, lexicographers—0. Resentient

Women are like trees, growing slowly over time. So many rings creating layers of maturity as their branches spread and reach out to the sky. Motherhood prunes those branches. Sometimes it prunes them back hard and painfully. But if you let go and trust in the good of what it means to be a mother, if you can trust in the knowledge learned from the hard lessons, then faith and belief will carry you through. And in the end, you will grow fuller and more beautiful from the, sometimes harsh, pruning of motherhood.

Adam Lashinsky explained how Amazon. com had gone on a “military hiring spree” because Jeff was impressed with veterans’ logistical know-how and bias for action.3 In fact, Amazon.com has a dedicated military recruiting website and a highly consistent hiring and retention record for ex-military personnel. This practice of hiring veterans isn’t about expressing gratitude for ex-soldiers’ service to our country. Veterans fit Jeff’s business model. As a result, Amazon.com has not bothered to launch a huge PR campaign about its military employment program. Jeff just realized it was good business.

The theory of the long tail as popularized by Chris Anderson in his book of the same name is that our culture and economy are increasingly shifting away from a focus on a relatively small number of major hits (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services can be as economically attractive as mainstream fare. 5

Actually, if you looked closely, even N.A.F.T.A.'s advocates conceded that it was probably going to harm the majority of the populations of the three countries. For instance, its advocates in the United States were saying, "It's really good, it'll only harm semi-skilled workers"―footnote: 70 percent of the workforce. As a matter of fact, after N.A.F.T.A. was safely passed, the New York Times did their first analysis of its predicted effects in the New York region: it was a very upbeat article talking about how terrific it was going to be for corporate lawyers and P.R. firms and so on. And then there was a footnote there as well. It said, well, everyone can't gain, there'll also be some losers: "women, blacks, Hispanics, and semi-skilled labor"―in other words, most of the people of New York. But you can't have everything. And those were the advocates.

The most insidious part of the traditional marketing model is that “big blowout launch” mythology. Of course, equally seductive is the “build it and they will come” assumption that too many people associate with the Web. Both are too simple and rarely effective. Remember what Aaron Swartz realized. Users have to be pulled in. A good idea is not enough. Your customers, in fact, have to be “acquired.” But the way to do that isn’t with a bombardment. It’s with a targeted offensive in the right places aimed at the right people. Your start-up is designed to be a growth engine—and at some point early on, that engine has to be kick-started. The good news is that we have to do that only once. Because the next step isn’t about getting more attention or publicity. The endless promotional cycle of traditional marketing is not our destiny. Because once we bring our first customers in, our next move is to set about turning them into an army.

Keep a clear conscience. Contentment is the manna that is laid up in the ark of a good conscience: O take heed of indulging any sin! it is as natural for guilt to breed disquiet, as for putrid matter to breed vermin. Sin lies as Jonah in the ship, it raiseth a tempest. If dust or motes be gotten into the eye, they make the eye water, and cause a soreness in it; if the eye be clear, then it is free from that soreness; if sin be gotten into the conscience, which is as the eye of the soul, then grief and disquiet breed there; but keep the eye of conscience clear, and all is well. What Solomon saith of a good stomach, I may say of a good conscience, "to the hungry soul every bitter thing is sweet:"Pr. 27. 7 so to a good conscience every bitter thing is sweet; it can pick contentment out of the cross. A good conscience turns the waters of Marah into wine. Would you have a quiet heart? Get a smiling conscience. I wonder not to hear Paul say he was in every state content, when he could make that triumph, "I have lived in all good conscience to this day." When once a man's reckonings are clear, it must needs let in abundance of contentment into the heart. Good conscience can suck contentment out of the bitterest drug, under slanders; "our rejoicing is this, the testimony of our conscience."2 Cor. 1. 12 In case of imprisonment, Paul had his prison songs, and could play the sweet lessons of contentment, when his feet were in the stocks.Ac. 16. 25 Augustine calls it "the paradise of a good conscience;" and if it be so, then in prison we may be in paradise. When the times are troublesome, a good conscience makes a calm. If conscience be clear, what though the days be cloudy? is it not a contentment to have a friend always by to speak a good word for us? Such a friend is conscience. A good conscience, as David's harp, drives away the evil spirit of discontent. When thoughts begin to arise, and the heart is disquieted, conscience saith to a man, as the king did to Nehemiah, "why is thy countenance sad?" so saith conscience, hast not thou the seed of God in thee? art not thou an heir of the promise? hast not thou a treasure that thou canst never be plundered of? why is thy countenance sad? O keep conscience clear, and you shall never want contentment! For a man to keep the pipes of his body, the veins and arteries, free from colds and obstructions, is the best way to maintain health: so, to keep conscience clear, and to preserve it from the obstructions of guilt, is the best way to maintain contentment. First, conscience is pure, and then peaceable.

It was a wake-up call to me to learn that Airbnb was by no means unique: Instagram started as a location-based social network called Burbn (which had an optional photo feature). It attracted a core group of users and more than $500,000 in funding. And yet the founders realized that its users were flocking to only one part of the app—the photos and filters. They had a meeting, which one of the founders recounts like this: “We sat down and said, ‘What are we going to work on next? How are we going to evolve this product into something millions of people will want to use? What is the one thing that makes this product unique and interesting?’”7 The service soon retooled to become Instagram as we know it: a mobile app for posting photos with filters. The result? One hundred thousand users within a week of relaunching. Within eighteen months, the founders sold Instagram to Facebook for $1 billion. I know that seems simple, that the marketing lesson from Instragram is that they made a product that was just awesome. But that’s good news for you—it means there’s no secret sauce, and the second your product gets to be that awesome, you can see similar results. Just look at Snapchat, which essentially followed the same playbook by innovating in the mobile photo app space, blew up with young people, and skyrocketed to a $3.5-billion-dollar valuation with next-to-no marketing.

1. You must lead from the front. Always. 2. Speed is everything. There must be a sense of urgency. 3. Listen to the locals. They often know more than the Nobel Prize Laureates. 4. Don’t wait for federal agencies to tell you what to do ... tell them what you need. 5. Keep the public informed on the details. Do it early and often and without fanfare. Transparency inspires confidence. Confidence inspires cohesion. 6. Make quick decisions when plans fail. They will fail. As the saying goes, “No battle plan completely survives the first shot.” 7. Demand and expect excellence. There is no reason government cannot function in a competent manner. Refuse to accept failure. 8. Ignore the politics, focus on doing a good job. The main thing is to keep the main thing the main thing. If you do a good job, that will all take care of itself. If you don’t, there is no amount of PR that will help you. 9. Read the old playbook, then throw it out and get ready to improvise. 10. Hope for the best but prepare for the worst, immediately. Assume you are at the Alamo. If you end up attacking an ant hill with a sledge hammer ... that’s okay. But if you end up bringing a knife to a gun fight ... that’s a failure. If you prepare for war and peace breaks out, great! But if you prepare for peace and war breaks out, you’re in trouble!

Section One Summary Here’s what you should take away from this section about on-page optimization:         On-page optimization is what you do on your website to influence SERPs on Google.         Doing proper keyword research is the first step to a successful SEO campaign.         Having proper meta tags is essential. Always include your keyword phrase(s) in your meta tags.         The proper meta tags include your title tag, description tag, keywords tag, and robots tag.         Choose your URL carefully. Your URL doesn’t have to have your keyword included but it helps when other sites link to your site. Avoid exact match domains.         How you format your page is important for optimization purposes.         Make sure you design your web pages so Google is forced to read your on-page content first.         Verify that your code is W3C compliant.         Don’t forget to include your keyword phrase(s) in , , and header tags. This signifies the importance of your content to Google.         Label each graphic with an alt tag that includes your keyword phrase.         Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page.         Eliminate Flash if it’s the main presentation of your website. Google does not view this favorably.         If you’re going to use JavaScript to enhance the overall visitor experience of your website, place the code in an external file.         Include a sitemap that’s easily accessible by Google. Submit an XML version of your sitemap through Google Webmaster Tools.          Never underestimate the power of internal linking. A good internal linking structure can improve your SERPs.          Keyword development is one of the most important on-page optimization strategies.          Research keywords and competing websites to select ideal keywords.          Research the strength of competing websites before selecting your final keywords using Google PR and authority (ex: number of inbound links).          Page load speed is a significant factor in Google rankings. Ensure that your home page loads more quickly than those of competing

A rational society is one where the demands of social life do not frustrate the needs of individuals, where duty fulfils individuality rather than suppressing it. In such a society rational individuals can promote their self-interest to a satisfactory degree without having to maximize it, and they need not make great sacrifices in order to give priority to right and duty or to show concern for the good of others. Because our social life is in harmony with our individuality, the duties of ethical life do not limit our freedom but actualize it. When we become conscious of this, we come to be ‘with ourselves’ in our ethical duties. Such duties, Hegel insists, do not restrict us, but liberate us (PR § 149).

The thing about marketers—and, well, everyone—is that we’re wrong all the time. We think we make good gut decisions, but we don’t.

There’s no business like show business. Yet, when it comes right down to it, that’s the industry every marketing team—no matter what business they’re actually in—pretends to be in when they’re launching something new. Deep down, I think anyone marketing or launching fantasizes that they are premiering a blockbuster movie. And this illusion shapes and warps every marketing decision we make. It feels good, but it’s so very wrong.

Growth Hacker Is the New VP [of] Marketing.” What? I was a VP of marketing. I quite liked my job. I was good at it, too. Self-taught, self-made, I was, at twenty-five, helping to lead the efforts of a publicly traded company with 250 stores in twenty countries and more than $600 million in revenue. But the writer, Andrew Chen, an influential technologist and entrepreneur, didn’t care about any of that. According to him, my colleagues and I would soon be out of a job—someone was waiting in the wings to replace us. The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part

heartful.   PR: You really did it. Music is an amazing art, to me. I love to recount to myself the number of human beings it takes, each skilled in a different area, to make possible a symphony concert. The composers, and those who copied and preserved the compositions, the instrument makers, skilled at their crafts—tubas, trumpets, timpani, woodwinds, strings—the music teachers who taught the performers, the performers who studied their instruments and practiced and rehearsed, all the builders who erected the concert hall—carpenters, electricians, etc.—the architect who designed it, the conductor who studied, who learned the language of music, the languages of all the instruments, the members of the audience who bought tickets, got dressed, came to the concert hall to be transported, to be informed, by sound, came for an experience that had nothing to do with physical survival. Most amazing. Always makes me certain absolutely without doubt that something is going on with the human species, something good. Two heroes to me are my middle school music teacher and my son’s middle school music teacher. What courage! All those twelve- and thirteen-year-old children, each with a noise-making instrument in his hands and these two enormously courageous teachers are attempting to teach them how to make music together. At my son’s first sixthgrade band concert, the music teacher turned to the audience of glowing, proud parents and said, “I’m not certain what’s going to happen here, but I’m just hoping that we’ll all begin at the same time.” It brought tears to my eyes, literally. And they did it! One step forward, in my opinion, in understanding what it means to be human.

Harvard Business Review study found that 80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI). Not because the tools aren’t good enough, but because they’re too good, and marketers are seeing for the first time that their strategies are “often flawed and their spending is inefficient.”4 Noah

So the White House crime team came up with a plan. They would launch an all-out PR offensive to scare the hell out of the public about crime, and to tie crime to heroin. Once voters were good and terrified, they would push for reorganization to consolidate drug policy and enforcement power within the White House.

Though media outlets are increasingly on the lookout for good stories, there are still challenges to getting exposure. Tens of thousands of companies are clamoring for media coverage. Jason Kincaid, a former reporter at TechCrunch, told us that he got pitched over 50 times each day. What gets a reporter’s attention? Milestones: raising money, launching a new product, breaking a usage barrier, a PR stunt, big partnership or a special industry report. Each of these events is interesting and noteworthy enough to potentially generate some coverage. Jason advises bundling smaller announcements together into one big announcement whenever possible. Breaking a useage barrier is great. Releasing a new version is noteworthy. But releasing a new version and breaking a usage barrier in the process is even more compelling.

[T]he education system in America is designed to keep wealth and resources for the privileged and to keep the poor and the crushed folks at the bottom, with rare exceptions usually amplified and promoted for PR purposes. If education’s primary purpose is to save people through knowledge and social mobility, then the millions of Americans, including many Black people, who don’t have access to good education as do the rich and privileged children getting prepped up early on for ivy league schools, is a clear indication that the American education is a huge failure.

The bottom line is this: No matter what kind of company you run, your people are your brand; if you don’t have good people, no amount of marketing, advertising, or PR will make up for it. This is why it is crucial for you as a leader to learn how to hire, promote, and nurture the very best people out there. Trust me, it pays off in both employee satisfaction and measurable business results.

She smiled. “A little, maybe. But not much. The army is the big target. And the easy target. Because the army is boring. The Marines aren’t.” “You think?” “Come on,” she said. “We’re glamorous. We have a great dress uniform. We do great close-order drill. We do great funerals. You know why we do all that? Because Marines are very good at PR. And we get good advice. Our consultants are better than yours, basically. That’s what I’m saying. That’s what it comes down to. So you’ll lose a lot, and we’ll lose a little.

It’s an open secret in good old Hollywood. When charges are filed (rarely), the studios just continually settle with the victims, and use their PR machines to invalidate the claims. Usually where there is smoke there is an inferno, especially as Hollywood is concerned.

Stand out from the crowd with the most up to date AnR Directory, A&R directory, AnR contacts, A&R contacts. How to signed to a label, Now easily connect with assistants to start your music career and become a good hip hop artist and how to make it in the music industry.

Alibaba has a very good PR team, very capable. Our only secret is to always tell the truth. No matter wherever or whenever, say what you’re thinking. Don’t say things that the media loves to hear or deceive them in order to cater to them. Tell a lie now, and you’ll be forced to keep it going even as you forget parts of it. This will only cause lots of pain. People like honesty. Not many people, however, will tell the truth at any time. Do so and you’ll differ from others.

So, what do you do when you’ve invested heavily in an endeavor and then begin to realize that you may have backed the wrong horse? Simple. What did Rhodes and Oppenheimer of De Beers do after they cornered the market on diamonds, then realized they’d found so many that the stones were practically worthless? Lie. You lie and you try to make that lie real by making everyone else believe it. It’s called PR. Whether the story is about the alleged scarcity of diamonds or the boundless treasures of the New World, it’s all about good old-fashioned spin.

Bad publicity you get it for free, but good publicity you have to pay for. it

Just remember that a mix is good. Decider Who makes decisions for your team? Perhaps it’s the CEO, or maybe it’s just the “CEO” of this particular project. If she can’t join for the whole time, make sure she makes a couple of appearances and delegates a Decider (or two) who can be in the room at all times. Examples: CEO, founder, product manager, head of design Finance expert Who can explain where the money comes from (and where it goes)? Examples: CEO, CFO, business development manager Marketing expert Who crafts your company’s messages? Examples: CMO, marketer, PR, community manager Customer expert Who regularly talks to your customers one-on-one? Examples: researcher, sales, customer support Tech/logistics expert Who best understands what your company can build and deliver? Examples: CTO, engineer Design expert Who designs the products your company makes? Examples: designer, product manager

A Good PR is like sugar in a coffee

Corporations used to try to convince you that buying their stuff would make you cool; now they tell you buying it will make you good. The difference is subtle but important. What’s cool is entirely subjective, but what’s good is not. There’s no real risk to letting the slick PR people define what’s cool, but there’s a lot of risk to letting them define what’s good.

Do not fail to discipline your child (vv. 13–14), so that he or she might have wisdom and bring you joy (vv. Pr 23:15-16). No matter what other families may do, do not envy sinners (vv. Pr 23:17-18), but trust the Lord and obey Him. Set a good example by respecting your parents (v. 22).

The sly look on her face that usually foretold some malicious comment was now a constant on her flushed face, her rounded corners and soft edges puffy and bloated. She never was a good drunk, Leah thought

Quantum" has such a nice sound, good for PR. Much better than saying: "It works but we don't know how.” Yes. The Theory of Relativity exists as FAPP. So it becomes very difficult to prove anything to be or not to be Quantum.

We very much try to avoid the use of the phrase AI. It has good PR traction; however, we do not meet the criteria for common parlance, nor does the phrase carry any substantive meaning. In most cases, AI serves as a type of catch-all for anything with machine learning capabilities. We prefer the term MIT came up with in 2018 of Ei, meaning “Extended Intelligence.

Whole different story this time,' Bosco began. 'I'm going to make you work, Stephi-babe. This album is going to be my comeback.' Stephanie assumed he was joking. But he met her gaze evenly from within the folds of black leather. 'Comeback?' she asked. Jules had been wandering the loft, eyeing the framed gold and platinum Conduit albums paving the walls, the few guitars Bosco hadn't sold off, and his collection of pre-Columbian artifacts, which he hoarded in pristine glass cases and refused to sell. At the word 'comeback,' Stephanie felt her brother's attention suddenly engage. 'The album's called A to B, right?' Bosco said. 'And that's the question I want to hit straight on: how did I go from being a rock star to being a fat fuck no one cares about? Let's not pretend it didn't happen.' Stephanie was too startled to respond. 'I want interviews, features, you name it,' Bosco went on. 'Fill up my life with that shit. Let's document every fucking humiliation. This is reality, right? You don't look good anymore twenty years later, especially when you've had half your guts removed. Time's a goon, right? Isn't that the expression?' Jules had drifted over from across the room. 'I've never heard that,' he said. '"Time is a goon"?' 'Would you disagree?' Bosco said, a little challengingly. There was a pause. 'No,' Jules said. 'Look,' Stephanie said, 'I love your honesty, Bosco - ' 'Don't give me "I love your honesty, Bosco,"' he said. 'Don't get all PR-y on me.' 'I'm your publicist,' Stephanie reminded him. 'Yeah, but don't start believing that shit,' Bosco said. 'You're too old.

Government and politicians are concern about what we say about them on social media. Rather than being concern on the issues we on social media. They don’t care about our issues. They care about their image. How will that make them look. That is why they only attend to matters that will give them public stunt or good PRs. They don’t care about fixing the issues we are having.

All good stories are human stories. They are about people. Stories about organisations aren’t usually exciting or interesting enough.

The proudly gun-free Peoples Republic. Yeah, the PR hates armed citizens, but if you’re a criminal you’re good to go. Or if you’re one of their PBI stormtroopers. Or guarding the rich folks. Then guns are great.

Most people in political consulting have a specific skill they sell: lobbying, PR, polling, making ads, opposition research, and so on. Or, if they run campaigns, they focus on a specific jurisdiction like Washington, D.C., or a particular state capital. I was good at taking a hard problem, figuring out how to solve it, and then making sure everything was executed through to completion.

Now we needed the House. According to our lobbyists, we needed a sponsor who sat on the Committee on Ways and Means. And according to the lobbyists, everyone liked our idea but no one wanted to make it their big ask in tax reform. (GOP members of Ways and Means exist to cut taxes so using their chits on anyone else’s issue wasn’t something they’d take lightly.) Finally, after months of meetings, Congressman Tom Rice from South Carolina signed on as our House sponsor. Two good sponsors isn’t enough to pass anything. So we added another front to the war. Matt Yale knew Matt Rhoades, who had served as Romney’s campaign manager in 2012. Matt Rhoades created a PR firm called Definers that specialized in conservative media. While no Republican was likely to take their marching orders from the 32BJs of the world and oppose our idea, they needed positive reinforcement just like everyone else. Even once we got our House sponsor, at a certain point, the bill and all of its amendments was going to end up being debated behind closed doors during reconciliation (the process where the House and Senate try to agree on everything so they can actually pass a law). If our idea didn’t have more than one champion in Thune, even if no one disagreed with us, we wouldn’t necessarily survive the process. Luckily, Oisin and Brian quickly saw the value and agreed to let us hire them.

But in the negotiations to fund the renovation of East River Park, which borders the East River in Manhattan from Chinatown up through the East Village, the construction of a new bathroom was somehow included. This called for a celebration, which meant a ribbon cutting to open the new facility. But why cut a ribbon when we could mark the occasion appropriately? Hence, the fated roll of toilet paper was ceremoniously cut, celebrated, and well publicized, which left enough of an impression on Steven Rubenstein, a PR guru in New York to moguls like George Steinbrenner and Rupert Murdoch, that when Chuck Schumer was looking for a new communications director, he recommended me. Chuck had just won a Senate seat two years earlier, upsetting longtime incumbent Al D’Amato. Chuck was (and is) a career politician and an extremely good one. After graduating from Harvard College and Harvard Law School, he disappointed his Jewish mother by running for a seat in the New York State Assembly rather than taking a job at a prestigious law firm. (I could relate.) His approach to the campaign was both genius and slightly crazy—he knocked on the doors of virtually every single voter in the district. And for a seat that couldn’t matter less to 99 percent of voters, voting for the earnest young man who took the time to come see them was a reasonable choice.

This is a choice every young political staffer eventually faces, but it’s more severe for those who work in communications. Because getting press is core to the needs of virtually every politician, a good press secretary can amass a lot of power, influence, and access at a very young age. But it becomes your skill set, and if you can’t eventually pivot to something else, you’ll likely end up spending your postgovernment career at a PR firm, never reaching anywhere near the heights you expected to when you were twenty-seven and advising a mayor or governor or senator. So, to me, the key was using a communications role to gain power and experience at a young age, but then to pivot away before it was too late. I finally found the pivot.

At 5:21 p.m. Trump tweeted: “General Jim Mattis will be retiring, with distinction, at the end of February… General Mattis was a great help to me in getting allies and other countries to pay their share of military obligations… I greatly thank Jim for his service!” But three days later, Trump said that Mattis would be leaving early, on January 1. At a cabinet meeting the next day, Trump said, “What’s he done for me? How has he done in Afghanistan? Not so good. I’m not happy with what he’s done in Afghanistan and I shouldn’t be happy.” Trump continued, “As you know, President Obama fired him, and essentially so did I.” Later he called Mattis “the world’s most overrated general.” When I asked Trump about Mattis a year later, the president said Mattis was “just a PR guy.” Mattis summarized, “When I was basically directed to do something that I thought went beyond stupid to felony stupid, strategically jeopardizing our place in the world and everything else, that’s when I quit.

Larry's dog's named Earl P. Jessup Bowers, if you can get ready for that. And I should mention straightaway that I do not like dogs one bit, which is why I was glad when Larry said somebody had to go. Cats are bad enough. Horses are a total drag. By the age of nine I was fed up with all that noble horse this and noble horse that. They got good PR, horses. But I really can't use em. Was a fire once when I was little and some dumb horse almost burnt my daddy up messin around, twisting, snorting, broncing, rearing up, doing everything but comin on out the barn like even the chickens had sense enough to do. I told my daddy to let that horse's ass burn. Horses be as dumb as cows. Cows just don't have good press agents is all. I used to like cows when I was real little and needed to hug me something bigger than a goldfish. But don't let it rain, the dumbbells'll fall right in a ditch and you break a plow and shout yourself hoarse trying to get them fools to come up out the ditch. Chipmunks I don't mind when I'm at the breakfast counter with my tea and they're on their side of the glass doing Disney things in the yard. Blue jays are law-and-order birds, thoroughly despicable. And there's one prize fool in my Aunt Merriam's yard I will one day surely kill. He tries to "whip whip whippoorwill" like the Indians do in the Fort This or That movies when they're signaling to each other closing in on George Montgomery but don't never get around to wiping that sucker out. But dogs are one of my favorite hatreds. All the time woofing, bolting down their food, slopping water on the newly waxed linoleum, messin with you when you trying to read, chewin on the slippers.

Good PR is all about creating a positive relationship with the public.

The unreliable quality of frozen foods contributed to the deep suspicion with which many shoppers viewed them. There was a general sense that frozen food was subpar: salvaged goods. The turning point was when Birdseye embarked on a PR campaign, renaming the produce as “frosted foods,” a name that implied icy glamour. “Frozen food” was something you would eat rather than starve. “Frosted food” was the stuff of childhood fantasy. It worked.

A good product manager will do a little of everything and a great deal of all this: Spec out what the product should do and the road map for where it will go over time. Determine and maintain the messaging matrix. Work with engineering to get the product built according to spec. Work with design to make it intuitive and attractive to the target customer. Work with marketing to help them understand the technical nuances in order to develop effective creative to communicate the messaging. Present the product to management and get feedback from the execs. Work with sales and finance to make sure this product has a market and can eventually make money. Work with customer support to write necessary instructions, help manage problems, and take in customer requests and complaints. Work with PR to address public perceptions, write the mock press release, and often act as a spokesperson.

The Last Iberian Jews Fig. 3. Decree of Expulsion of the Jews, Granada, March 31, 1492. Manuscript on paper; uncertified copy. Courtesy of Simancas (Valladolid), Archivo General de Simancas (PR 28-6). 24 Spain and Expulsion After Conversion: The Jews, 1391–1492 From the perspective of the Jews, the Catholic Monarchs were like the little girl with a little curl from Longfellow’s nursery rhyme: when they were good they were very, very good, and when they were bad, they were horrid.

80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI). Not because the tools aren’t good enough, but because they’re too good, and marketers are seeing for the first time that their marketing strategies are “often flawed and their spending is inefficient.”4

Finding happiness in life is like using a litter box. If you can't find a good spot, just kick the clumps out until you MAKE a good spot.

It feels good, but it’s so very wrong.

With Inbound PR, PR is taking over a lot of the more traditional marketing activities but that’s only natural and makes perfect sense—PR people excel at content and it is good, quality content that converts unknown visitors into leads. There are no good leads without good content. Nor are there any good relationships without added value.

Each house looks secure in good weather. But Palestine is known for torrential rains that can turn dry wadis into raging torrents. Only storms reveal the quality of the work of the two builders. The thought reminds us of the parable of the sower, in which the seed sown on rocky ground lasts only a short time, until “trouble or persecution comes because of the word” (13:21). The greatest storm is eschatological (cf. Isa 28:16–17; Eze 13:10–13; see also Pr 12:7). But Jesus’ words about the two houses need not be thus restricted. The point is that the wise man (a repeated term in Matthew; cf. 10:16; 24:45; 25:2, 4, 8–9) builds to withstand anything.

Sleep gets some really good PR from poets, who are used to talking clearly about things we don’t understand.

Good PR can help you; bad PR can destroy you.

I stipulate that this does not make sense,” Randy says. Eb glares into the distance, not mollified. “Will you agree with me that the world is full of irrational people, and crazy situations?” “Jaaaa—” Eb says guardedly. “If you and I are going to hack and get paid for it, people have to hire us, right?” Eb considers it carefully. “Yes.” “That means dealing with those people, at some level, unpleasant as it may be. And accepting a whole lot of other nonsense, like lawyers and PR people and marketroids. And if you or I tried to deal with them, we would go out of our minds. True?” “Most likely, yes.” “It is good, then, that people like Avi and Beryl have come into existence, because they are our interface.” An image from the Cold War comes into Randy’s head. He reaches out with both hands and gropes in the air. “Like those glove boxes that they use to handle plutonium. See?” Eberhard nods. An encouraging sign. “But that doesn’t mean that it’s going to be like programming computers. They can only filter and soften the irrational nature of the world beyond, so Avi and Beryl may still do things that seem a little crazy.” Eb has been getting a more and more faraway look in his eyes.