Good Headlines For Quotes

If you spend any amount of time doing media analysis, it’s clear that the most frenzied moral panic surrounding young women’s sexuality comes from the mainstream media, which loves to report about how promiscuous girls are, whether they’re acting up on spring break, getting caught topless on camera, or catching all kinds of STIs. Unsurprisingly, these types of articles and stories generally fail to mention that women are attending college at the highest rates in history, and that we’re the majority of undergraduate and master’s students. Well-educated and socially engaged women just don’t make for good headlines, it seems.

Or, even worse, calling Sal a monster. It’s interesting to compare your reporting about Sal to your recent articles on the Stratford Strangler. He murdered five people and pleaded guilty, yet in your headline you referred to him as a “lovesick young man.” Is that because he’s white?

I am progressing along the path of life in my ordinary contentedly fallen and godless condition, absorbed in a merry meeting with my friends for the morrow or a bit of work that tickles my vanity today, a holiday or a new book, when suddenly a stab of abdominal pain that threatens serious disease, or a headline in the newspapers that threatens us all with destruction, sends this whole pack of cards tumbling down. At first I am overwhelmed, and all my little happinesses look like broken toys. Then, slowly and reluctantly, bit by bit, I try to bring myself into the frame of mind that I should be in at all times. I remind myself that all these toys were never intended to possess my heart, that my true good is in another world, and my only real treasure is Christ. And perhaps, by God's grace, I succeed, and for a day or two become a creature consciously dependent on God and drawing its strength from the right sources.

Perseus Jackson, I do expect you to refrain from causing any more trouble. " "Trouble?" I demanded. Dionysus snapped his fingers. A newspaper appeared on the table-the front page of today's New York Post, There was my yearbook picture from Meriwether Prep. It was hard for me to make out the headline, but I had a pretty good guess what it said. Something like: ...Perseus Jackson, I do expect you to refrain from causing any more trouble. " "Trouble?" I demanded. Dionysus snapped his fingers. A newspaper appeared on the table-the front page of today's New York Post, There was my yearbook picture from Meriwether Prep. It was hard for me to make out the headline, but I had a pretty good guess what it said. Something like: Thirteen- Year-Old Lunatic Torches Gymnasium.

THE PUZZLE IS WHY SO MANY PEOPLE LIVE so badly. Not so wickedly, but so inanely. Not so cruelly, but so stupidly. There is little to admire and less to imitate in the people who are prominent in our culture. We have celebrities but not saints. Famous entertainers amuse a nation of bored insomniacs. Infamous criminals act out the aggressions of timid conformists. Petulant and spoiled athletes play games vicariously for lazy and apathetic spectators. People, aimless and bored, amuse themselves with trivia and trash. Neither the adventure of goodness nor the pursuit of righteousness gets headlines.

He murdered five people and pleaded guilty, yet in your headline you referred to him as a “lovesick young man.” Is that because he’s white?

If we were to define a sleeping bag as a house, India would move swiftly towards ending her housing shortage. A shortage of nearly thirty-one million units. Accept this definition, and you could go in for mass production of sleeping bags. We could then have passionate debates about the drastic reduction in the magnitude of the housing problem. The cover stories could run headlines: ‘Is it for real?’ And straps: ‘Sounds too good to be true, but it is.’ The government could boast that it had not only stepped up production of sleeping bags but had piled up an all-time record surplus of them. Say, thirty-seven million. Conservatives could argue that we were doing so well, the time had come to export sleeping bags, at ‘world prices’. The bleeding hearts could moan that sleeping bags had not reached the poorest. Investigative muckrakers could scrutinise the contracts given to manufacturers. Were the bags overpriced? Were they of good quality? That ends the housing shortage. There’s only one problem. Those without houses at the start of the programme will still be without houses at the end of it. (True, some of them will have sleeping bags, probably at world prices.)

The Mania Speaks You clumsy bootlegger. Little daffodil. I watered you with an ocean and you plucked one little vein? Downed a couple bottles of pills and got yourself carted off to the ER? I gifted you the will of gunpowder, a matchstick tongue, and all you managed was a shredded sweater and a police warning? You should be legend by now. Girl in an orange jumpsuit, a headline. I built you from the purest napalm, fed you wine and bourbon. Preened you in the dark, hammered lullabies into your thin skull. I painted over the walls, wrote the poems. I shook your goddamn boots. Now you want out? Think you’ll wrestle me out of you with prescriptions? A good man’s good love and some breathing exercises? You think I can’t tame that? I always come home. Always. Ravenous. Loaded. You know better than anybody: I’m bigger than God.

Be wary of headlines that tell you what’s good or bad for you. Scrutinize data before accepting it as dogma.

But a strange disease that kills only a few people still makes for good headlines if the story is strategically hyped.

Ironically, the tattoo represents the opposite for me today. It reminds me that it's important to let yourself be vulnerable, to lose control and make a mistake. It reminds me that, as Whitman would say, I contain multitudes and I always will. I'm a level-one introvert who headlined Madison Square Garden—and was the first woman comic to do so. I'm the ‘overnight success’ who's worked her ass off every single waking moment for more than a decade. I used to shoplift the kind of clothing that people now request I wear to give them free publicity. I'm the SLUT or SKANK who's only had one one-night stand. I'm a ‘plus-size’ 6 on a good day, and a medium-size 10 on an even better day. I've suffered the identical indignities of slinging rib eyes for a living and hustling laughs for cash. I'm a strong, grown-ass woman who's been physically, sexually, and emotionally abused by men and women I trusted and cared about. I've broken hearts and had mine broken, too. Beautiful, ugly, funny, boring, smart or not, my vulnerability is my ultimate strength. There's nothing anyone can say about me that's more permanent, damaging, or hideous than the statement I have forever tattooed upon myself. I'm proud of this ability to laugh at myself—even if everyone can see my tears, just like they can see my dumb, senseless, whack, lame lower back tattoo.

It's a nice big fat philosophical question, about: how do you get through? Sometimes you don't survive whole, you just survive in part. But the grandeur of life is that attempt. It's not about that solution. It is about being as fearless as one can, and behaving as beautifully as one can, under completely impossible circumstances. It's that, that makes it elegant. Good is just more interesting, more complex, more demanding. Evil is silly, it may be horrible, but at the same time it's not a compelling idea. It's predictable. It needs a tuxedo, it needs a headline, it needs blood, it needs fingernails. It needs all that costume in order to get anybody's attention. But the opposite, which is survival, blossoming, endurance, those things are just more compelling intellectually if not spiritually, and they certainly are spiritually. This is a more fascinating job. We are already born, we are going to die. So you have to do something interesting that you respect in between.

...since goodness is not only better and good for you, but it is also more interesting, more complicated, more demanding, less predictable, more adventuresome than its opposite. Evil really is boring. Sensational, perhaps, but not interesting. A low-level activity that needs masses or singularity or screams or screeching headlines to even get attention for itself, while goodness needs nothing.

A man sits in an office deciding what stocks to buy. He imagines, no doubt, that he is planning his purchases according to his own judgment. In actual fact his judgment is a melange of impressions stamped on his mind by outside influences which unconsciously control his thought. He buys a certain railroad stock because it was in the headlines yesterday and hence is the one which comes most prominently to his mind; because he has a pleasant recollection of a good dinner on one of its fast trains; because it has a liberal labor policy, a reputation for honesty; because he has been told that J. P. Morgan owns some of its shares.

Bernard was to remember this moment for the rest of his life. As they drank from their water bottles he was struck by the recently concluded war not as a historical, geopolitical fact but as a multiplicity, a near-infinity of private sorrows, as a boundless grief minutely subdivided without diminishment among individuals who covered the continent like dust, like spores whose separate identities would remain unknown, and whose totality showed more sadness than anyone could ever begin to comprehend; a weight borne in silence by hundreds of thousands, millions, like the woman in black for a husband and two brothers, each grief a particular, intricate, keening love story that might have been otherwise. It seemed as though he had never thought about the war before, not about its cost. He had been so busy with the details of his work, of doing it well, and his widest view had been of war aims, of winning, of statistical deaths, statistical destruction, and of post-war reconstruction. For the first time he sensed the scale of the catastrophe in terms of feeling; all those unique and solitary deaths, all that consequent sorrow, unique and solitary too, which had no place in conferences, headlines, history, and which had quietly retired to houses, kitchens, unshared beds, and anguished memories. This came upon Bernard by a pine tree in the Languedoc in 1946 not as an observation he could share with June but as a deep apprehension, a recognition of a truth that dismayed him into silence and, later, a question: what possible good could come of a Europe covered in this dust, these spores, when forgetting would be inhuman and dangerous, and remembering a constant torture?

The flashy, publicity-seeking type of adventurer can grab the headlines and be a hero in the eyes of the public, but he simply can’t deliver the goods in high command. On the other hand, the slow, methodical, ritualistic person is absolutely valueless in a key position.

Under the banner headline WILLIAMS CHARGED IN SLAYING, the story was very brief. It said that at 3:00 A.M., police had been summoned to Mercer House, where they found Danny Hansford, twenty-one, lying dead on the floor in the study, his blood pouring out onto an oriental carpet. He had been shot in the head and chest. There were two pistols at the scene. Several objects in the house had been broken. Williams had been taken into custody, charged with murder, and held on $25,000 bond. Fifteen minutes later, a friend of Williams had arrived at police headquarters with a paper bag containing 250 one-hundred-dollar bills, and Williams was released. That was all the newspaper said about the shooting. Williams was identified as an antiques dealer, a restorer of historic houses, and a giver of elegant parties at his “showplace” home, which Jacqueline Onassis had visited and offered to buy for $2 million. About Danny Hansford, the paper gave no information other than his age

WHO OWNS THE MEDIA? Most Americans have very little understanding of the degree to which media ownership in America—what we see, hear, and read—is concentrated in the hands of a few giant corporations. In fact, I suspect that when people look at the hundreds of channels they receive on their cable system, or the many hundreds of magazines they can choose from in a good bookstore, they assume that there is a wide diversity of ownership. Unfortunately, that’s not the case. In 1983 the largest fifty corporations controlled 90 percent of the media. That’s a high level of concentration. Today, as a result of massive mergers and takeovers, six corporations control 90 percent of what we see, hear, and read. This is outrageous, and a real threat to our democracy. Those six corporations are Comcast, News Corp, Disney, Viacom, Time Warner, and CBS. In 2010, the total revenue of these six corporations was $275 billion. In a recent article in Forbes magazine discussing media ownership, the headline appropriately read: “These 15 Billionaires Own America’s News Media Companies.” Exploding technology is transforming the media world, and mergers and takeovers are changing the nature of ownership. Freepress.net is one of the best media watchdog organizations in the country, and has been opposed to the kind of media consolidation that we have seen in recent years. It has put together a very powerful description of what media concentration means.

This is among the most profound shifts in our legal history,” warns a Reagan-appointed federal judge. His words bear slow reading: “Ominously, business has a good chance of opting out of the legal system altogether and misbehaving without reproach.” A subsequent headline noted that it amounts to a “Privatization of the Justice System.”73

Good! Brad thought. Great! I can see the headline now: MORGANTOWN MYSTERY DISEASE FELLS ALL CHILDREN, BUT TOLL PALES IN COMPARISON WITH BLACK DEATH. CDC OFFICIALS GREATLY RELIEVED!

bigger numbers make better headlines.

Sometimes when I get off by myself, I think about Noah from IT.” I had no idea who Noah from IT was; I just knew he was newly unemployed. I slapped her ass again, and this time bit her earlobe—not gently—for good measure. “Give me his full name,” I growled. She laughed, throwing her head back. “There’s no Noah in IT. I mean, maybe there is. But I don’t know him.

The American craving for illegal, mind-altering, addictive chemicals provides a steady flow of American capital through the Texas border into Mexico and South America. Basically, the drug traffic is uncontainable as long as its U.S. market exists, but newspapers and other media virtuously trumpet feel-good headlines about "record drug busts" and arrests while the drug trade continues unabated.

My dad says that if you love people and they love you back, and you’re happy for each other when things are good and help each other when things are bad, and you don’t even mind too much when people in-ev-it-a-bly—” she sounded out the word “—try to grind your gears, then it’s family. He says if you’re related to someone and they don’t treat you well, they don’t deserve to be called family, and you can meet someone as a total stranger and they can become the best family.

Over the past fifteen years, the iconoclastic mathematician Irakli Loladze has isolated a dramatic effect of carbon dioxide on human nutrition unanticipated by plant physiologists: it can make plants bigger, but those bigger plants are less nutritious. “Every leaf and every grass blade on earth makes more and more sugars as CO2 levels keep rising,” Loladze told Politico, in a story about his work headlined “The Great Nutrient Collapse.” “We are witnessing the greatest injection of carbohydrates into the biosphere in human history—[an] injection that dilutes other nutrients in our food supply.” Since 1950, much of the good stuff in the plants we grow—protein, calcium, iron, vitamin C, to name just four—has declined by as much as one-third, a landmark 2004 study showed. Everything is becoming more like junk food. Even the protein content of bee pollen has dropped by a third. The problem has gotten worse as carbon concentrations have gotten worse. Recently, researchers estimated that by 2050 as many as 150 million people in the developing world will be at risk of protein deficiency as the result of nutrient collapse, since so many of the world’s poor depend on crops, rather than animal meat, for protein; 138 million could suffer from a deficiency of zinc, essential to healthy pregnancies; and 1.4 billion could face a dramatic decline in dietary iron—pointing to a possible epidemic of anemia. In 2018, a team led by Chunwu Zhu looked at the protein content of eighteen different strains of rice, the staple crop for more than 2 billion people, and found that more carbon dioxide in the air produced nutritional declines across the board—drops in protein content, as well as in iron, zinc, and vitamins B1, B2, B5, and B9. Really everything but vitamin E. Overall, the researchers found that, acting just through that single crop, rice, carbon emissions could imperil the health of 600 million people. In previous centuries, empires were built on that crop. Climate change promises another, an empire of hunger, erected among the world’s poor.

And although better coverage of the outbreak’s evolution in the press couldn’t have stopped the influenza virus, a single newspaper headline in Philadelphia saying “Don’t Go to Any Parades; for the Love of God Cancel Your Stupid Parade” could have saved hundreds of lives. It would have done a lot more than those telling people, “Don’t Get Scared!” Telling people that things are fine is not the same as making them fine. This failure is in the past. Journalists and editors had their reasons. Risking jail time is no joke. But learning from this breakdown in truth-telling is important because the fourth estate can’t fail again. We are fortunate today to have organizations like the Centers for Disease Control and Prevention and the World Health Organization that track how diseases are progressing and report these findings. In the event of an outbreak similar to the Spanish flu, they will be wonderful resources. I hope we’ll be similarly lucky to have journalists who will be able to share necessary information with the public. The public is at its strongest when it is well informed. Despite Lippmann’s claims to the contrary, we are smart, and we are good, and we are always stronger when we work together. If there is a next time, it would be very much to our benefit to remember that.

Polemical, conflicting, attention-grabbing headlines like these are the mainstay of the media. And with good reason. It isn't truth that grabs our brains. It is certainty. It isn't balanced, considered analysis that captures our attention. It is bold and confident assertion.

It's easy to let the assholes, the jerks, the bullies, the green-eyed monsters occupy all your mental headlines but look around, you've got friends and there are even more people who want you to do well, wishing you nothing but good cheer. Let them have all the publicity in your mental media.

The movies can only, if they do anything at all, aggravate the damage. We deceive ourselves if we think that, by striking at the movies, we strike at the root of the evil. We cannot so easily shift guilt to the movie producers or the movie stars or the movie censors. More censorship may be a cure that's worse than the disease, for we would be surrendering freedom of judgement in exchange for peace of mind. Not only our children but we ourselves may eventually find ourselves deprived of the right to distinguish for ourselves the difference between right and wrong, between good and evil.

If the phone rings...then you and I, greedy newshounds that we are, will jump up -- even if it rings during the good part -- and chase that perverse thrill of another big headline, another shocking story. We'll shake our heads that it excites us so, but we will give up sleep, food and love for the story.

A hobo walks by in a suit made of today's newspaper. A guy chases him, shouting. "Wait! I haven't read the business section yet!" Oh, the economic news. The most honest, trustworthy, freshest goods you can get—apart from ripe fish. With its gorgeous headlines it shakes out the mirror’s lost reflections: The fountains are lobbying for more water in this pyromaniac city. Buses with electric chairs are running through the streets. Passengers ask for tickets to Heaven, then take their seats. Eyeballs jump out of their smoking skulls. "No littering in the vehicle!" growls the driver, adjusting the hat on his horns.

virus, a single newspaper headline in Philadelphia saying “Don’t Go to Any Parades; for the Love of God Cancel Your Stupid Parade” could have saved hundreds of lives. It would have done a lot more than those telling people, “Don’t Get Scared!” Telling people that things are fine is not the same as making them fine. This failure is in the past. Journalists and editors had their reasons. Risking jail time is no joke. But learning from this breakdown in truth-telling is important because the fourth estate can’t fail again. We are fortunate today to have organizations like the Centers for Disease Control and Prevention and the World Health Organization that track how diseases are progressing and report these findings. In the event of an outbreak similar to the Spanish flu, they will be wonderful resources. I hope we’ll be similarly lucky to have journalists who will be able to share necessary information with the public. The public is at its strongest when it is well informed. Despite Lippmann’s claims to the contrary, we are smart, and we are good, and we are always stronger when we work together. If there is a next time, it would be very much to our benefit to remember that.

An availability cascade is a self-sustaining chain of events, which may start from media reports of a relatively minor event and lead up to public panic and large-scale government action. On some occasions, a media story about a risk catches the attention of a segment of the public, which becomes aroused and worried. This emotional reaction becomes a story in itself, prompting additional coverage in the media, which in turn produces greater concern and involvement. The cycle is sometimes sped along deliberately by “availability entrepreneurs,” individuals or organizations who work to ensure a continuous flow of worrying news. The danger is increasingly exaggerated as the media compete for attention-grabbing headlines. Scientists and others who try to dampen the increasing fear and revulsion attract little attention, most of it hostile: anyone who claims that the danger is overstated is suspected of association with a “heinous cover-up.” The issue becomes politically important because it is on everyone’s mind, and the response of the political system is guided by the intensity of public sentiment. The availability cascade has now reset priorities. Other risks, and other ways that resources could be applied for the public good, all have faded into the background.

We were surprised, shocked really, to discover the type of leadership required for turning a good company into a great one. Compared to high-profile leaders with big personalities who make headlines and become celebrities, the good-to-great leaders seem to have come from Mars. Self-effacing, quiet, reserved, even shy—these leaders are a paradoxical blend of personal humility and professional will. They are more like Lincoln and Socrates than Patton or Caesar.

First, if you want reliable information, pay good money for it. If you get your news for free, you might as well be the product. At present, the dominant model in the news market is “exciting news that costs you nothing — in exchange for your attention..” You pay nothing for the news, and get a low quality product. Even worse, you yourself unwittingly become the product. Your attention is first captured by sensational headlines, and then sold to advertisers are politicians.

ultimately, most of us would choose a rich and meaningful life over an empty, happy one, if such a thing is even possible. “Misery serves a purpose,” says psychologist David Myers. He’s right. Misery alerts us to dangers. It’s what spurs our imagination. As Iceland proves, misery has its own tasty appeal. A headline on the BBC’s website caught my eye the other day. It read: “Dirt Exposure Boosts Happiness.” Researchers at Bristol University in Britain treated lung-cancer patients with “friendly” bacteria found in soil, otherwise known as dirt. The patients reported feeling happier and had an improved quality of life. The research, while far from conclusive, points to an essential truth: We thrive on messiness. “The good life . . . cannot be mere indulgence. It must contain a measure of grit and truth,” observed geographer Yi-Fu Tuan. Tuan is the great unheralded geographer of our time and a man whose writing has accompanied me throughout my journeys. He called one chapter of his autobiography “Salvation by Geography.” The title is tongue-in-cheek, but only slightly, for geography can be our salvation. We are shaped by our environment and, if you take this Taoist belief one step further, you might say we are our environment. Out there. In here. No difference. Viewed that way, life seems a lot less lonely. The word “utopia” has two meanings. It means both “good place” and “nowhere.” That’s the way it should be. The happiest places, I think, are the ones that reside just this side of paradise. The perfect person would be insufferable to live with; likewise, we wouldn’t want to live in the perfect place, either. “A lifetime of happiness! No man could bear it: It would be hell on Earth,” wrote George Bernard Shaw, in his play Man and Superman. Ruut Veenhoven, keeper of the database, got it right when he said: “Happiness requires livable conditions, but not paradise.” We humans are imminently adaptable. We survived an Ice Age. We can survive anything. We find happiness in a variety of places and, as the residents of frumpy Slough demonstrated, places can change. Any atlas of bliss must be etched in pencil. My passport is tucked into my desk drawer again. I am relearning the pleasures of home. The simple joys of waking up in the same bed each morning. The pleasant realization that familiarity breeds contentment and not only contempt. Every now and then, though, my travels resurface and in unexpected ways. My iPod crashed the other day. I lost my entire music collection, nearly two thousand songs. In the past, I would have gone through the roof with rage. This time, though, my anger dissipated like a summer thunderstorm and, to my surprise, I found the Thai words mai pen lai on my lips. Never mind. Let it go. I am more aware of the corrosive nature of envy and try my best to squelch it before it grows. I don’t take my failures quite so hard anymore. I see beauty in a dark winter sky. I can recognize a genuine smile from twenty yards. I have a newfound appreciation for fresh fruits and vegetables. Of all the places I visited, of all the people I met, one keeps coming back to me again and again: Karma Ura,

My attorney general, Eric Holder, would later point out that as egregious as the behavior of the banks may have been leading up to the crisis, there were few indications that their executives had committed prosecutable offenses under existing statutes—and we were not in the business of charging people with crimes just to garner good headlines. But to a nervous and angry public, such answers—no matter how rational—weren’t very satisfying. Concerned that we were losing the political high ground, Axe and Gibbs urged us to sharpen our condemnations of Wall Street. Tim, on the other hand, warned that such populist gestures would be counterproductive, scaring off the investors we needed to recapitalize the banks. Trying to straddle the line between the public’s desire for Old Testament justice and the financial markets’ need for reassurance, we ended up satisfying no one. “It’s like we’ve got a hostage situation,” Gibbs said to me one morning. “We know the banks have explosives strapped to their chests, but to the public it just looks like we’re letting them get away with a robbery.

I do not think it is a fair picture of human life. I do not think so because, by definition, a human being is endowed with free will. He can use this to choose between good and evil. If he can only perform good or only evil, then he is a clockwork orange--meaning that he has the appearance of an organism lovely with colour and juice but is in fact only a clockwork toy to be wound up by God or the Devil or (since this is increasingly replacing both) the Almighty State. It is as inhuman to be totally good as it is to be totally evil. The important thing is moral choice. Evil has to exist along with good, in order that moral choice may operate. Life is sustained by the grinding opposition of moral entities. This is what the television news is all about. Unfortunately there is so much original sin in us all that we find evil rather attractive. To devastate is easier and more spectacular than to create. We like to have the pants scared off us by visions of cosmic destruction. To sit down in a dull room and compose the Missa Solemnis or The Anatomy of Melancholy does not make headlines or news flashes.

Days after setting off the bomb, the duo murdered a young MIT police officer during their attempted escape, and two years earlier Tamerlan and another Muslim immigrant slit the throats of three Jewish men on the tenth anniversary of the 9/11 attack—which I believe was also the work of immigrants. CNN headline after the attack: “Boston Bombing Shouldn’t Derail Immigration Reform.”32 Leaving aside the wanton slaughter, Dzhokhar and Tamerlan were tremendous assets to America. They were on welfare and getting mostly Fs in school. Good work, U.S. immigration service!

...there will be nights when they can't deal with all the space around them, the time passing, the schizophrenic burr of Father's voice in their brains. Nights in the years to come, when their stories are no longer theirs, and they can barely hear each other over the screaming headlines. Nights after everything's gone to shit and their dreams are decaying bodies in a distant place. Nights when their voices are the only thing to remind each other that the good things, love, beauty, family, still exist; that the night, endless as it seems, cannot undo their progress.

National coverage of Lewis’s falling-out with SNCC over Black Power was rooted in a white perspective. White Power had been acceptable since Jamestown. Now even the hint of Black Power was denounced as un-American. Citing the Times headline LEWIS QUITS S.N.C.C.; SHUNS BLACK POWER, Good observed, “The headline’s partial truths fitted the rationale of a white society that had tolerated racial injustice for a century, yet denounced ‘black power’ in a day. At the same time, some in the society were paying sentimental homage to the good old days when Negroes faced fire hoses and police dogs with beatific smiles.

None of us are good listeners all the time. It’s human nature to get distracted by what’s going on in your own head. Listening takes effort. Like reading, you might choose to go over some things carefully while skimming others, depending on the situation. But the ability to listen carefully, like the ability to read carefully, degrades if you don’t do it often enough. If you start listening to everyone as you would scan headlines on a celebrity gossip website, you won’t discover the poetry and wisdom that is within people. And you withhold the gift that the people who love you, or could love you, most desire.

Luck ever attends the bold and constructive thinker: the apple, for instance, fell from the tree precisely when Newton's mind was groping after the law of gravity, and as Diva stepped into her grocer's to begin her morning's shopping (for she had been occupied with roses ever since breakfast) the attendant was at the telephone at the back of the shop. He spoke in a lucid telephone-voice. "We've only two of the big tins of corned beef," he said; and there was a pause, during which, to a psychic, Diva's ears might have seemed to grow as pointed with attention as a satyr's. But she could only hear little hollow quacks from the other end. "Tongue as well. Very good. I'll send them up at once," he added, and came forward into the shop. "Good morning," said Diva. Her voice was tremulous with anxiety and investigation. "Got any big tins of corned beef? The ones that contain six pounds." "Very sorry, ma'am. We've only got two, and they've just been ordered." "A small pot of ginger then, please," said Diva recklessly. "Will you send it round immediately?" "Yes, ma'am. The boy's just going out." That was luck. Diva hurried into the street, and was absorbed by the headlines of the news outside the stationer's. This was a favourite place for observation, for you appeared to be quite taken up by the topics of the day, and kept an oblique eye on the true object of your scrutiny...

I suppose that many think we live in a cheap and sensational age, all sky-signs and headlines; an age of advertisement and standardization. And yet, this is a more enlightened age than any human beings have lived in hitherto. For instance, practically all of us can read. Some of you may say: ‘Ah! But what? Detective stories, scandals, and the sporting news.’ No doubt, compared with Sunday newspapers and mystery stories, the Oedipus, Hamlet and Faust are very small beer. All the same, the number of volumes issued each year continually gains on the number of the population in all Western countries. Every phase and question of life is brought more and more into the limelight. Theatres, cinemas, the radio, and even lectures, assist the process. But they do not, and should not replace reading, because when we are just watching and listening, somebody is taking very good care that we should not stop and think. The danger in this age is not of our remaining ignorant; it is that we should lose the power of thinking for ourselves. Problems are more and more put before us, but, except to crossword puzzles and detective mysteries, do we attempt to find the answers for ourselves? Less and less. The short cut seems ever more and more desirable. But the short cut to knowledge is nearly always the longest way round. There is nothing like knowledge, picked up by or reasoned out for oneself.

She still loved the profession and enjoyed the lives and piece to cameras, but she knew it was all a tad too farcical at times. There were far too many stories they reported and forgot. Far too many conflicts that were once headlines and had captured the imaginations of many now awaited resolution, stale and unwanted as yesterday’s tea. It was hard to keep up your spirit when you started realizing it was just a job after all and that a headline did not change someone’s destiny. Except maybe the reporter’s if she or he was picked up by a rival channel for better pay. So getting into the profession wanting to make a difference and working for the greater good as the journalists of yore had done was certainly not an option anymore.

He dressed quickly, Colt pistol stuffed under his belt, ears alert to the several voices below. When he got to the kitchen he found the breakfast table abandoned after being half set, a sudden interruption of the morning routine. The morning paper lay on the table with its headline of the latest news of the war. He glanced at the first paragraph, but shifted his attention to people scurrying in the courtyard. He looked through the kitchen, through the open library doors, and beyond to the swimming pool. The old caretaker had a lawn rake that he carefully extended in long reaching motions onto the surface of the water. There was something floating in the middle of the pool. On second glance, Mueller saw that it was a body. Mueller made his way through

The power to mould the future of the Republic will be in the hands of the journalists of future generations." ~ Joseph Pulitzer "What a newspaper needs in its news, in its headlines, and on its editorial page is terseness, humor, descriptive power, satire, originality, good literary style, clever condensation and accuracy, accuracy, accuracy." ~ Joseph Pulitzer "Money is the great power today. Men sell their souls for it. Women sell their bodies for it. Others worship it. The money power has grown so great that the issue of all issues is whether the corporation shall rule this country or the country shall again rule the corporations." ~ Joseph Pulitzer "A cynical, mercenary, demagogic press will produce in time a people as base as itself." ~ Joseph Pulitzer

I am an urchin, standing in the cold, elbowed aside by the glossy rich visitors in their fur coats and ostentatious jewellery, being fussed into the hotel by pompous-looking doormen. 'No problem. I'd better get home, actually Mr – Gustav. A drink is very tempting, but maybe not such a good idea after all.' I pat my pockets. 'And I'm skint.' 'Pavements not paved with gold yet, eh?' He moves on along the facade of the grand hotel to the corner, and waits. He's staring not back at me but down St James Street. I wage a little war with myself. He's a stranger, remember. The newspaper headlines, exaggerated by the time they reach the office of Jake's local rag: Country girl from the sticks raped and murdered in London by suave conman. Even Poppy would be wagging her metaphorical finger at me by now. Blaming herself for not being there, looking out for me. But we're out in public here. Lots of people around us. He's charming. He's incredibly attractive. He's got a lovely deep, well spoken voice. And he's an entrepreneur who must be bloody rich if he owns more than one house. What the hell else am I going to do with myself when everyone else is out having fun? One thing I won't tell him is that my pockets might be empty, but my bank account is full. 'One drink. Then I must get back.' He doesn't answer or protest, but with a courtly bow he crooks his elbow and escorts me down St James. We turn right and into the far more subtle splendour of Dukes Hotel. 'Dress code?' I ask nervously, wiping my feet obediently on the huge but welcoming doormat and drifting ahead of him into the smart interior where domed and glassed corridors lead here and there. The foyer smells of mulled wine and candles and entices you to succumb to its perfumed embrace.

Expiring knowledge catches more attention than it should for two reasons: one, there's a lot it. Eager to keep our short attention spans occupied. Two, we chase it down. Anxious to squeeze insight out of it before it loses relevance. Permanent information is harder to notice because it's buried in books rather than blasted in headlines. But it's benefit is huge. It's not just hat permanent information never expires, letting you accumulate it, it also compounds over it, leveraging off what you've already learned. Expiring information tells you what happened. Permanent information tells you WHY something happened and is likely to happen again. That WHY can translate into stuff you know about other topics, which is where the compounding comes in. I read newspapers and books everyday. I cannot recall one damn thing I read in a newspaper from say 2011, but I can tell you in great detail about books I read in 2011 and how they changed the way I think.

The seven people murdered by Chechen immigrants Dzhokhar and Tamerlan Tsarnaev, who planted a bomb at the finish line of the Boston Marathon in 2013. In addition to the three people killed in the blast, including an eight-year-old boy, dozens of Americans suffered severe injuries in the marathon bombing and are still learning to live with prosthetics and other artificial devices to replace lost legs, feet, eyes, and hearing—all thanks to an immigration policy that allows other countries to dump their losers on us. Days after setting off the bomb, the duo murdered a young MIT police officer during their attempted escape, and two years earlier Tamerlan and another Muslim immigrant slit the throats of three Jewish men on the tenth anniversary of the 9/11 attack—which I believe was also the work of immigrants. CNN headline after the attack: “Boston Bombing Shouldn’t Derail Immigration Reform.”32 Leaving aside the wanton slaughter, Dzhokhar and Tamerlan were tremendous assets to America. They were on welfare and getting mostly Fs in school. Good work, U.S. immigration service!

Although Golden Boy is a work of fiction, the situations portrayed in it are real. The first materials that Habo and Davu read together in the library are all real. The children’s book they read aloud is a real book, True Friends: A Tale from Tanzania, by John Kilaka. All of the newspaper headlines they read came from real newspapers. Sadly, the stories of the people with albinism in Golden Boy are real as well. The two members of parliament that Habo sees on TV are real people, and so was Charlie Ngeleja. He died in Mwanza the way Auntie describes to Habo’s family. Charlie’s is just one story, but there are too many like his. When I came across a news story in 2009 that told about the kidnapping, mutilation, and murder of African albinos for use as good-luck talismans, I was upset that I had never heard about the tragedy before. I started looking for books on the subject and found none. The most I could find were a few articles from international newspapers and a documentary produced by Al Jazeera English: Africa Uncovered: Murder & Myth. This haunting documentary touched a nerve and sent me down the path of writing Golden Boy.

When Dad came home a couple of days later, Mom told him about the fish I’d caught and how much money we’d made. I could see the smile on his face. But then he went outside to check his boat and noticed that a paddle was missing. Instead of saying, “Good job, son,” he yelled at me for losing a paddle! I couldn’t believe he was scolding me over a stupid oar! I’d worked from daylight to dusk and earned enough money for my family to buy a dozen paddles! Where was the gratitude? I was so mad that I jumped in the boat and headed to the nets to see if I could find the missing paddle. After checking about seventy nets, I was resigned to the fact that it was probably gone. But when I finally reached the seventy-ninth net, I saw the paddle lying in a few bushes where I’d tied up a headliner, which is a rope leading to the net. It was almost like a religious experience for me. What were the odds of my finding a lost paddle floating in a current on a washed-out river? It was like looking for a needle in a haystack. I took the paddle back to my dad, but he was still mad at me for losing it in the first place. I have never liked the line “up a creek without a paddle” because of the trouble boat paddles caused me. I swore I would never lose another one, but lo and behold, the next year, I broke the same paddle I’d lost while trying to kill a cottonmouth water moccasin that almost bit me. My dad wasn’t very compassionate even after I told him his prized paddle perhaps saved my life. I finally concluded that everyone has quirks, and apparently my dad has some sort of weird love affair with boat paddles.

Bookish folk aren’t what they used to be. Introverted, reserved, studious. There was a time when bookish folk would steer clear of trendy bars, dinner occasions and gatherings. Any social or public encounters would be avoided at all costs because these activities were very un-bookish. Bookish people preferred to stay in, or to sit alone in a quiet pub, reading a good book, or getting some writing done. Writers, in fact, perhaps epitomised these bookish traits most strongly. At least, they used to. These days, bookish people, such as writers, are commonly found on stage, headlining festivals, or being interviewed on TV. Author events and performances have proliferated, becoming established parts of a writer’s role. It’s not that authors have suddenly become more extroverted – it’s more a case that their job description has changed. Of course, not all writers are bookish. Not in the traditional sense of the word anyway. Some are well suited for public life, particularly those from certain academic backgrounds where public speaking is encouraged and confidence in social situations is shaped and formed. These writers may even be termed ‘gregarious’, and are thus happy being offered up for speaking engagements, stage discussions and signings. Good for them. But the others – the timid, shy and mousy authors – they’re being thrust into the limelight too. That’s my lot. The social wipeouts. Unprepared and ill-equipped to face our reader audience. What’s most concerning is that no one is offering us any guidance or tips. We’re expected to hit the ground running, confident and ready, loaded with banter, quips and answers. It’s a disaster waiting to happen.

I am progressing along the path of life in my ordinary contentedly fallen and godless condition, absorbed in a merry meeting with my friends for the morrow or a bit of work that tickles my vanity today, a holiday or a new book, when suddenly a stab of abdominal pain that threatens serious disease, or a headline in the newspapers that threatens us all with destruction, sends this whole pack of cards tumbling down. At first I am overwhelmed, and all my little happinesses look like broken toys. Then, slowly and reluctantly, bit by bit, I try to bring myself into the frame of mind that I should be in at all times. I remind myself that all these toys were never intended to possess my heart, that my true good is in another world and my only real treasure is Christ. And perhaps, by God’s grace, I succeed, and for a day or two become a creature consciously dependent on God and drawing its strength from the right sources. But the moment the threat is withdrawn, my whole nature leaps back to the toys: I am even anxious, God forgive me, to banish from my mind the only thing that supported me under the threat because it is now associated with the misery of those few days. Thus the terrible necessity of tribulation is only too clear. God has had me for but forty-eight hours and then only by dint of taking everything else away from me. Let Him but sheathe that sword for a moment and I behave like a puppy when the hated bath is over—I shake myself as dry as I can and race off to reacquire my comfortable dirtiness, if not in the nearest manure heap, at least in the nearest flower bed. And that is why tribulations cannot cease until God either sees us remade or sees that our remaking is now hopeless.

To prove to an indignant questioner on the spur of the moment that the work I do was useful seemed a thankless task and I gave it up. I turned to him with a smile and finished, 'To tell you the truth we don't do it because it is useful but because it's amusing.' The answer was thought of and given in a moment: it came from deep down in my mind, and the results were as admirable from my point of view as unexpected. My audience was clearly on my side. Prolonged and hearty applause greeted my confession. My questioner retired shaking his head over my wickedness and the newspapers next day, with obvious approval, came out with headlines 'Scientist Does It Because It's Amusing!' And if that is not the best reason why a scientist should do his work, I want to know what is. Would it be any good to ask a mother what practical use her baby is? That, as I say, was the first evening I ever spent in the United States and from that moment I felt at home. I realised that all talk about science purely for its practical and wealth-producing results is as idle in this country as in England. Practical results will follow right enough. No real knowledge is sterile. The most useless investigation may prove to have the most startling practical importance: Wireless telegraphy might not yet have come if Clerk Maxwell had been drawn away from his obviously 'useless' equations to do something of more practical importance. Large branches of chemistry would have remained obscure had Willard Gibbs not spent his time at mathematical calculations which only about two men of his generation could understand. With this trust in the ultimate usefulness of all real knowledge a man may proceed to devote himself to a study of first causes without apology, and without hope of immediate return.

These are merely a few of the things that went through my mind, and are related for the sake of vindicating myself in advance in the weak and helpless role I was destined to play. But I thought, also, of my mother and sisters, and pictured their grief. I was among the missing dead of the Martinez disaster, an unrecovered body. I could see the head-lines in the papers; the fellows at the University Club and the Bibelot shaking their heads and saying, “Poor chap!” And I could see Charley Furuseth, as I had said good-bye to him that morning, lounging in a dressing-gown on the be-pillowed window couch and delivering himself of oracular and pessimistic epigrams. And all the while, rolling, plunging, climbing the moving mountains and falling and wallowing in the foaming valleys, the schooner Ghost was fighting her way farther and farther into the heart of the Pacific—and I was on her. I could hear the wind above. It came to my ears as a muffled roar. Now and again feet stamped overhead. An endless creaking was going on all about me, the woodwork and the fittings groaning and squeaking and complaining in a thousand keys. The hunters were still arguing and roaring like some semi-human amphibious breed. The air was filled with oaths and indecent expressions. I could see their faces, flushed and angry, the brutality distorted and emphasized by the sickly yellow of the sea-lamps which rocked back and forth with the ship. Through the dim smoke-haze the bunks looked like the sleeping dens of animals in a menagerie. Oilskins and sea-boots were hanging from the walls, and here and there rifles and shotguns rested securely in the racks. It was a sea-fitting for the buccaneers and pirates of by-gone years. My imagination ran riot, and still I could not sleep. And it was a long, long night, weary and dreary and long.

I wondered what was going on in neuroscience that might bear upon the subject. This quickly led me to neuroscience’s most extraordinary figure, Edward O. Wilson. Wilson’s own life is a good argument for his thesis, which is that among humans, no less than among racehorses, inbred traits will trump upbringing and environment every time. In its bare outlines his childhood biography reads like a case history for the sort of boy who today winds up as the subject of a tabloid headline: DISSED DORK SNIPERS JOCKS. He was born in Alabama to a farmer’s daughter and a railroad engineer’s son who became an accountant and an alcoholic. His parents separated when Wilson was seven years old, and he was sent off to the Gulf Coast Military Academy. A chaotic childhood was to follow. His father worked for the federal Rural Electrification Administration, which kept reassigning him to different locations, from the Deep South to Washington, D.C., and back again, so that in eleven years Wilson attended fourteen different public schools. He grew up shy and introverted and liked the company only of other loners, preferably those who shared his enthusiasm for collecting insects. For years he was a skinny runt, and then for years after that he was a beanpole. But no matter what ectomorphic shape he took and no matter what school he went to, his life had one great center of gravity: He could be stuck anywhere on God’s green earth and he would always be the smartest person in his class. That remained true after he graduated with a bachelor’s degree and a master’s in biology from the University of Alabama and became a doctoral candidate and then a teacher of biology at Harvard for the next half century. He remained the best in his class every inch of the way. Seething Harvard savant after seething Harvard savant, including one Nobel laureate, has seen his reputation eclipsed by this terribly reserved, terribly polite Alabamian, Edward O. Wilson. Wilson’s field within the discipline of biology was zoology; and within zoology, entomology, the study of insects; and within entomology, myrmecology, the study of ants. Year after year he studied

Mr. Bredon had been a week with Pym's Publicity, and had learnt a number of things. He learned the average number of words that can be crammed into four inches of copy; that Mr. Armstrong's fancy could be caught by an elaborately-drawn lay-out, whereas Mr. Hankin looked on art-work as waste of a copy-writer's time; that the word “pure” was dangerous, because, if lightly used, it laid the client open to prosecution by the Government inspectors, whereas the words “highest quality,” “finest ingredients,” “packed under the best conditions” had no legal meaning, and were therefore safe; that the expression “giving work to umpteen thousand British employees in our model works at so-and-so” was not by any means the same thing as “British made throughout”; that the north of England liked its butter and margarine salted, whereas the south preferred it fresh; that the Morning Star would not accept any advertisements containing the word “cure,” though there was no objection to such expressions as “relieve” or “ameliorate,” and that, further, any commodity that professed to “cure” anything might find itself compelled to register as a patent medicine and use an expensive stamp; that the most convincing copy was always written with the tongue in the cheek, a genuine conviction of the commodity's worth producing—for some reason—poverty and flatness of style; that if, by the most far-fetched stretch of ingenuity, an indecent meaning could be read into a headline, that was the meaning that the great British Public would infallibly read into it; that the great aim and object of the studio artist was to crowd the copy out of the advertisement and that, conversely, the copy-writer was a designing villain whose ambition was to cram the space with verbiage and leave no room for the sketch; that the lay-out man, a meek ass between two burdens, spent a miserable life trying to reconcile these opposing parties; and further, that all departments alike united in hatred of the client, who persisted in spoiling good lay-outs by cluttering them up with coupons, free-gift offers, lists of local agents and realistic portraits of hideous and uninteresting cartons, to the detriment of his own interests and the annoyance of everybody concerned.

How I Turned a Troubled Company into a Personal Fortune. How to ________ This is a simple, straightforward headline structure that works with any desirable benefit. “How to” are two of the most powerful words you can use in a headline. Examples: How to Collect from Social Security at Any Age. How to Win Friends and Influence People. How to Improve Telemarketers' Productivity — for Just $19.95. Secrets Of ________ The word secrets works well in headlines. Examples: Secrets of a Madison Ave. Maverick — “Contrarian Advertising.” Secrets of Four Champion Golfers. Thousands (Hundreds, Millions) Now ________ Even Though They ________ This is a “plural” version of the very first structure demonstrated in this collection of winning headlines. Examples: Thousands Now Play Even Though They Have “Clumsy Fingers.” Two Million People Owe Their Health to This Idea Even Though They Laughed at It. 138,000 Members of Your Profession Receive a Check from Us Every Month Even Though They Once Threw This Letter into the Wastebasket Warning: ________ Warning is a powerful, attention-getting word and can usually work for a headline tied to any sales letter using a problem-solution copy theme. Examples: Warning: Two-Thirds of the Middle Managers in Your Industry Will Lose Their Jobs in the Next 36 Months. Warning: Your “Corporate Shield” May Be Made of Tissue Paper — 9 Ways You Can Be Held Personally Liable for Your Business's Debts, Losses, or Lawsuits Give Me ________ and I'll ________ This structure simplifies the gist of any sales message: a promise. It truly telegraphs your offer, and if your offer is clear and good, this may be your best strategy. Examples: Give Me 5 Days and I'll Give You a Magnetic Personality. Give Me Just 1 Hour a Day and I'll Have You Speaking French Like “Pierre” in 1 Month. Give Me a Chance to Ask Seven Questions and I'll Prove You Are Wasting a Small Fortune on Your Advertising. ________ ways to ________ This is just the “how to” headline enhanced with an intriguing specific number. Examples: 101 Ways to Increase New Patient Flow. 17 Ways to Slash Your Equipment Maintenance Costs. Many of these example headlines are classics from very successful books, advertisements, sales letters, and brochures, obtained from a number of research sources. Some are from my own sales letters. Some were created for this book.

After my dad started making duck calls, he’d leave town for a few days, driving all over Louisiana, Arkansas, Mississippi, and Texas trying to sell them. He left me in charge of the fishing operation. I was only a teenager, but it was my responsibility to check almost eighty hoop nets three times a week. Looking back now, it was pretty dangerous work for a teenager on the river, especially since I’d never done it alone. If you fell out of the boat and into the river, chances were you might drown if something went wrong and you were alone. But I was determined to prove to my father that I could do it, so I left the house one morning and spent all day on the river. I checked every one of our hoop nets and brought a mound of fish back to Kay to take to market. I was so proud of myself for pulling it off without anyone’s help! When Dad came home a couple of days later, Mom told him about the fish I’d caught and how much money we’d made. I could see the smile on his face. But then he went outside to check his boat and noticed that a paddle was missing. Instead of saying, “Good job, son,” he yelled at me for losing a paddle! I couldn’t believe he was scolding me over a stupid oar! I’d worked from daylight to dusk and earned enough money for my family to buy a dozen paddles! Where was the gratitude? I was so mad that I jumped in the boat and headed to the nets to see if I could find the missing paddle. After checking about seventy nets, I was resigned to the fact that it was probably gone. But when I finally reached the seventy-ninth net, I saw the paddle lying in a few bushes where I’d tied up a headliner, which is a rope leading to the net. It was almost like a religious experience for me. What were the odds of my finding a lost paddle floating in a current on a washed-out river? It was like looking for a needle in a haystack. I took the paddle back to my dad, but he was still mad at me for losing it in the first place. I have never liked the line “up a creek without a paddle” because of the trouble boat paddles caused me. I swore I would never lose another one, but lo and behold, the next year, I broke the same paddle I’d lost while trying to kill a cottonmouth water moccasin that almost bit me. My dad wasn’t very compassionate even after I told him his prized paddle perhaps saved my life. I finally concluded that everyone has quirks, and apparently my dad has some sort of weird love affair with boat paddles.

Everywhere you look with this young lady, there’s a purity of motivation,” Shultz told him. “I mean she really is trying to make the world better, and this is her way of doing it.” Mattis went out of his way to praise her integrity. “She has probably one of the most mature and well-honed sense of ethics—personal ethics, managerial ethics, business ethics, medical ethics that I’ve ever heard articulated,” the retired general gushed. Parloff didn’t end up using those quotes in his article, but the ringing endorsements he heard in interview after interview from the luminaries on Theranos’s board gave him confidence that Elizabeth was the real deal. He also liked to think of himself as a pretty good judge of character. After all, he’d dealt with his share of dishonest people over the years, having worked in a prison during law school and later writing at length about such fraudsters as the carpet-cleaning entrepreneur Barry Minkow and the lawyer Marc Dreier, both of whom went to prison for masterminding Ponzi schemes. Sure, Elizabeth had a secretive streak when it came to discussing certain specifics about her company, but he found her for the most part to be genuine and sincere. Since his angle was no longer the patent case, he didn’t bother to reach out to the Fuiszes. — WHEN PARLOFF’S COVER STORY was published in the June 12, 2014, issue of Fortune, it vaulted Elizabeth to instant stardom. Her Journal interview had gotten some notice and there had also been a piece in Wired, but there was nothing like a magazine cover to grab people’s attention. Especially when that cover featured an attractive young woman wearing a black turtleneck, dark mascara around her piercing blue eyes, and bright red lipstick next to the catchy headline “THIS CEO IS OUT FOR BLOOD.” The story disclosed Theranos’s valuation for the first time as well as the fact that Elizabeth owned more than half of the company. There was also the now-familiar comparison to Steve Jobs and Bill Gates. This time it came not from George Shultz but from her old Stanford professor Channing Robertson. (Had Parloff read Robertson’s testimony in the Fuisz trial, he would have learned that Theranos was paying him $500,000 a year, ostensibly as a consultant.) Parloff also included a passage about Elizabeth’s phobia of needles—a detail that would be repeated over and over in the ensuing flurry of coverage his story unleashed and become central to her myth. When the editors at Forbes saw the Fortune article, they immediately assigned reporters to confirm the company’s valuation and the size of Elizabeth’s ownership stake and ran a story about her in their next issue. Under the headline “Bloody Amazing,” the article pronounced her “the youngest woman to become a self-made billionaire.” Two months later, she graced one of the covers of the magazine’s annual Forbes 400 issue on the richest people in America. More fawning stories followed in USA Today, Inc., Fast Company, and Glamour, along with segments on NPR, Fox Business, CNBC, CNN, and CBS News. With the explosion of media coverage came invitations to numerous conferences and a cascade of accolades. Elizabeth became the youngest person to win the Horatio Alger Award. Time magazine named her one of the one hundred most influential people in the world. President Obama appointed her a U.S. ambassador for global entrepreneurship, and Harvard Medical School invited her to join its prestigious board of fellows.

The obvious signs of a brand gone wrong are the levels of negative headlines it consistently attracts. People talking about you for all the negative and wrong reasons. You begin to shoot yourself in the foot and you have become your own enemy. The gospel about you should be good enough to create relevance and significance - or rather to confirm that.

Good people are found not changed. Recently I read a headline that said, "We don t teach people to be nice. We simply hire nice people." Wow! What a clever short cut.

A handful of individual football stars—not necessarily the most talented, but those boasting good looks, beautiful wives and an animated private life—assumed a role in European public life and popular newspapers hitherto reserved for movie starlets or minor royalty. When David Beckham (an English player of moderate technical gifts but an unsurpassed talent for self-promotion) moved from Manchester United to Real Madrid in 2003, it made headline television news in every member-state of the European Union. Beckham’s embarrassing performance at the European Football Championships in Portugal the following year—the England captain missed two penalties, hastening his country’s ignominious early departure—did little to dampen the enthusiasm of his fans.

fourth quarter edition in 2006 of the China Economic Quarterly. One of the headline findings of that research summed up in the article was that real retail sales in China in 2005 were at most about half as much as indicated by the commonly cited official “total retail sales of consumer goods” number.

The headline is good—‘World-Renowned Pair Open Concert Reason.

She wrote to tell me she’d moved in with him, that he’d gotten her a job, a good-paying job…” He slid the manila folder across the table. On top of the stack inside was a ragged newspaper clipping, torn from the Vegas Sun, and the stark headline told the story. “Porn Star Drowns in Storm Tunnel.” I didn’t need to read the article.

Ten years ago, researchers in the relatively new field of behavioral economics began running a series of experiments on a group of capuchin monkeys, and in no time had turned them into . . . us. One report on the results, which found that monkeys not only quickly grasped the concept of currency but knew exactly what it was good for, ran under the headline “Gambling, Prostitution, and Theft Rampant Among Yale Monkeys.” Indeed, the capuchins were observed horse trading, bargain hunting, practicing “utility maximization,” responding to shifts in the value of their coin, occasionally lifting an unwatched token, assessing risk in potential exchanges, and finally, in what was called the first observed example of paid sex among primates other than us, achieving parity with human society.‡

Knitting is something you can do, even when your heart is going like a trip-hammer and the pit of your stomach feels all gone and your thoughts are catawampus. Then when I see the headlines, be they good or be they bad, I calm down and am able to go about my business again.

Shine Your Light” January 19 “Let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.” Matthew 5:16 A pastor in Florida made national headlines a few years ago when he threatened to burn the Koran in public. Ultimately, he did not carry out his plan, and I was glad. I could not see how offending millions of people, worldwide, could bring anyone to Christ. Let me put it this way, I can’t imagine Jesus hosting a Koran-burning party. I can, however, see Jesus reaching out with mercy and love to his Muslim neighbors. Jesus gave His life that all might come to repentance. This includes all of the Muslims in the world. I believe that sharing the love of Christ is the answer to all of the violence and injustice in the world. In fact, Jesus once said, “Let your light shine before men, that they may see your good works and give glory to your Father in heaven.” Instead of burning books, let your light burn brightly for Jesus for the entire world to see.

Father was nearing sixty, had no real trade, could not envision what he would do there, no knowledge of the language, nobody he knew there. I was 18 years old and could not make any far reaching decisions. Thus we, like millions of European Jews waited for the storm to break over our heads. All the signs of a terrible tragedy became visible. Daily, newspapers carried tragic headlines: Central Europe's only democracy, Czechoslovakia annexed; Austria accepted its incorporation into the Reich with enthusiasm. The majority felt proud of their native son, Adolf Schickelgruber, now Hitler, who had made good in politics, in Germany. They also deserve the dishonor of having sent Viennese Jews to Dachau, the newly created concentration camp in a suburb of Munich, Bavaria.

This is why it is so fundamental for us right now to grab hold of this idea of power and to democratize it. One of the things that is so profoundly exciting and challenging about this moment is that as a result of this power illiteracy that is so pervasive, there is a concentration of knowledge, of understanding, of clout. I mean, think about it: How does a friendship become a subsidy? Seamlessly, when a senior government official decides to leave government and become a lobbyist for a private interest and convert his or her relationships into capital for their new masters. How does a bias become a policy? Insidiously, just the way that stop-and-frisk, for instance, became over time a bureaucratic numbers game. How does a slogan become a movement? Virally, in the way that the Tea Party, for instance, was able to take the "Don't Tread on Me" flag from the American Revolution, or how, on the other side, a band of activists could take a magazine headline, "Occupy Wall Street," and turn that into a global meme and movement. The thing is, though, most people aren't looking for and don't want to see these realities. So much of this ignorance, this civic illiteracy, is willful. There are some millennials, for instance, who think the whole business is just sordid. They don't want to have anything to do with politics. They'd rather just opt out and engage in volunteerism. There are some techies out there who believe that the cure-all for any power imbalance or power abuse is simply more data, more transparency. There are some on the left who think power resides only with corporations, and some on the right who think power resides only with government, each side blinded by their selective outrage. There are the naive who believe that good things just happen and the cynical who believe that bad things just happen, the fortunate and unfortunate unlike who think that their lot is simply what they deserve rather than the eminently alterable result of a prior arrangement, an inherited allocation, of power.

If My People Pray If my people, who are called by my name, will humble themselves and pray and seek my face and turn from their wicked ways, then will I hear from heaven and will forgive their sin and will heal their land. —2 CHRONICLES 7:14     Among the many myths associated with Alexander the Great is the tale of a poor Macedonian soldier who was leading before Alexander the Great a mule laden with gold for the king’s use. The mule became so tired that he could no longer carry the load, so the mule driver took it off and carried it himself, with great difficulty, for a considerable distance. Finally Alexander saw him sinking under the burden and about to throw it to the ground, so he cried out, “Friend, do not be weary yet; try to carry it to your tent, for it is now all yours.” This blessing is much better than the lottery. Who says good guys finish last? Humility certainly has its blessings. Ezra, the writer of 1 and 2 Chronicles, certainly knew the importance of humility, because he directed this passage to his people, people whom God called by name. He states that in order for God’s people to receive His blessings, there are four basic requirements: • humility • prayer • devotion • repentance This is an appropriate prayer for all of us. We shake our heads in disbelief at the depravity of mankind. Each day the headlines in the media scream out stabbings, shootings, murder, rape, and betrayal. Where have we gone wrong as a nation? Are our families breaking apart along with the moral fiber of this country? How can we get back on track to recapture the blessings of God? Ezra says we are to humble ourselves, pray, seek God’s face, and repent of our sins. Then God will • answer our prayers, • forgive our sins, and • heal our land. As you guide your family spiritually, may you recognize the truths of this passage and come to God with all humility, committing your lives again to the righteousness of God. Make a vow that in your

Ogilvy never wrote an advertisement in the office: “Too many interruptions.” He started by looking at every advertisement for competing products for the past 20 years: “Study the precedents.” Then he’d go to work on a headline. Finally, when he could no longer postpone the actual copy, he would start writing, usually throwing away the first 20 attempts. “If all else fails, I drink a half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces a gush of copy.” The next morning, he would get up early and edit the gush. “I am a lousy copywriter,” he would say, “but a good editor.

Fat Americans: They Don’t Know When They’re Hungry, They Don’t Know When They’re Full,” as a New York Times headline suggested in 1974. By that time, obesity, like anorexia, was categorized as an eating disorder, and the field of obesity therapy had become a subdiscipline of psychiatry and psychology. All these behavioral therapies, call them what you may, were in fact aimed at correcting failures of will. Every attempt to treat obesity by inducing the obese to eat less or exercise more is a behavioral treatment of obesity, and implies a behavioral-psychological cause of the condition.

SIR – Bello’s comment (November 29th) that “The appointment of a capable economic team is good for Brazil but signals its president’s weakness” reminded me very much of the following quote from Lyndon Johnson: “If one morning I walked on top of the water across the Potomac river, the headline that afternoon would read: ‘President Can’t Swim’.” Robert Hillman Thousand Oaks, California

Then what had been at the bottom of his mind all along surfaced, like a rotten log in a swamp brought up by its own putrescent gases. A headline from last summer’s newspaper: LOCAL MAN INDICTED FOR MURDER. A measure of peace returned to him. A feeling of self-confidence, of being in good hands. Granville Sutter, he thought.

Did anyone get a paper in the village?’ asked Dick. ‘Oh, you did, Julian. Good. Let’s have a look at the weather forecast. If it’s good we might go for a long walk this afternoon. The sea is not really very far off.’ Julian took the folded paper from his pocket and threw it over to Dick. He sat down on the steps of the caravan and opened it. He was looking for the paragraph giving the weather forecast when headlines caught his eye. He gave an exclamation. ‘Hallo! Here’s a bit more about those two vanished scientists, Julian!’ ‘Oh!’ said George, remembering Julian’s

It's necessary to be slightly underemployed if you are to do something significant. Show me a thoroughly satisfied man and I will show you a failure. T. Edison Everything comes to him who hustles while he waits. T. Edison There is nothing in a caterpillar that tells you it's going to be a butterfly. Buckminster Fuller Be alone: that is the secret of invention. Be alone: that is when ideas are born. N.Tesla Deciding what not to do is as important as deciding what to do. Steve Jobs Headlines, in a way, are what mislead you, because bad news is a headline and gradual improvement is now. Bill Gates If you really look closely, most overnight successes took a long time. Steve Jobs Sometimes we stare so long at a door that is closing that we see too late the one that is open. A.G.Bell An investment in knowledge pays the best interest. B. Franklin The most beautiful thing we can experience is the mysterious. He to whom this emotion is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead. A.Einstein That's been one of my mantras: focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But is's worth it in the end, because once you get there, you can move mountains. Steve Jobs We often miss opportunity because it's dressed in overalls and looks like work. T. Edison Let's go invent tomorrow instead of worrying about what happened yesterday. Steve Jobs

Why let the facts get in the way of a good story? Especially when it's got a sexy headline.

It would be impossible for me, for instance, to debate the rights and wrongs of the Barcelona fighting with a Communist Party member, because no Communist—that is to say, no ‘good’ Communist—could admit that I have given a truthful account of the facts. If he followed his party ‘line’ dutifully he would have to declare that I am lying or, at best, that I am hopelessly misled and that anyone who glanced at the Daily Worker headlines a thousand miles from the scene of events knows more of what was happening in Barcelona than I do. In such circumstances there can be no argument; the necessary minimum of agreement cannot be reached.

Haven’t you read all the studies about how being a good reader makes you a better person?” Hannah asks him. “I’ve only read the headlines,” he says. She laughs. “Pitiful.” “I think I’m doing okay,

about cycling deaths in London written by a woman can be framed through the headline: ‘Roads Designed by Men are Killing Women’.10 Such rhetoric exacerbates any existing divisions and each time creates a number of new ones. And for what purpose? Rather than showing how we can all get along better, the lessons of the last decade appear to be exacerbating a sense that in fact we aren’t very good at living with each other.

The good news for the national team, at least, was that now the distraction of Solo’s legal issues was in the past and the team could focus on the Women’s World Cup, which was now only a few months away. But that didn’t quite happen. On January 19, 2015, Solo made headlines again. She was at the national team’s annual January camp outside of Los Angeles when she allowed her visiting husband, Jerramy Stevens, to drive a U.S. Soccer–rented car. Stevens had been drinking and was pulled over after police allegedly saw the car swerving off the road. Stevens was arrested on DUI charges, and Solo, who was the passenger, was reported to have been “belligerent” toward the arresting officers. The federation didn’t know about the incident until celebrity tabloid TMZ reported the news. After the federation had been slammed by the media for not punishing Solo throughout the episode surrounding her arrest, there was little choice this time. Solo was suspended from the team for 30 days. Her suspension was scheduled to end about four months before the World Cup was set to start.

Regular exercise also dramatically reduces your risk of Alzheimer’s disease. A study from 201815 showed that women who were physically fit at middle age were a whopping 90 percent less likely to develop Alzheimer’s disease even decades later. The few fit women who participated in the study and did eventually develop Alzheimer’s did so an average of eleven years later than women who did not exercise, at the age of 90 compared to 79. Now listen up, my female readers. As my good friend Maria Shriver and I both know, Alzheimer’s disproportionally affects women, and the cure is prevention, not a long-sought-after but not-yet-discovered drug. Imagine that you read a headline saying that taking a “drug” would prevent 90 percent of all Alzheimer’s disease if the treatment is started early. How much would you pay for it? Well, that drug is a combination of exercise and, as you’ll soon learn, simple choices in food. Another study examined the effects of exercise on patients with early-stage Alzheimer’s and found that it improved memory performance and even reduced atrophy of the hippocampus, the memory centers of the brain.16 We also know that exercise that uses the legs in particular stimulates brain cells, keeping you alert and healthy long into old age.17 Remember “Michelle”? I have no doubt that walking her Pomeranian (in her high heels!) multiple times a day helped her stay sharp well into her ripe old age. Meanwhile, “brain training” apps that claim to help you improve your brain actually do nothing for working memory or IQ.18 So skip the games and go out for a walk instead. Exercise

Whether or not alcoholism, the obvious “iceberg” the writer could not escape, drowned some more private and secret suffering related to sexual desire or even gender identity, Robertson clearly wanted fate to absolve him for some compulsion that he feared was a choice, and perhaps also give him the ability to free himself from that compulsion—an impossible, contradictory, ambivalent wish. His precognitive habit seems to have answered both needs. Eisenbud makes a very key observation in this regard, one that goes well beyond Robertson in its implications: “With such an ambivalent attitude toward fate,” he writes, “all one would need, it might seem, would be heads and tails on the same throw. But any good precognitive event provides just this, since … the metaphysical significance of such an occurrence is sufficiently in question to satisfy both schools.”24 There was surely no better “precognitive event” than reading a New York Times headline about a sea disaster you had written a novel about 14 years earlier. The psychoanalytic rule of thumb is that nothing is ever an accident.25 The disasters and misfortunes that repeat themselves over and over in the lives of neurotics like Robertson look for all the world as though some higher power or cosmic theater director is testing them or just being cruel, but these situations are actually elicited by the neurotic in deviously subtle ways. For Freudians, the thematic consistency of the neurotic’s failures is always assumed to represent unresolved past situations confusedly haunting the neurotic’s present reality, governed by the repetition-compulsion beyond the pleasure principle. Instead of seeing things as they are, the neurotic sees replays of situations from early life and reacts accordingly, with predictably disappointing outcomes—the idiomatic “carrying baggage.” The alternative possibility that a case like Robertson’s suggests is that some of our baggage comes from our future. Robertson seems all his life to have been confusedly presponding to a future upheaval, even a kind of near miss or close call (since, having written about it beforehand, the Titanic disaster was in some sense “his” disaster), but treating it again and again as a present reality, a disaster that had already occurred or was in the process of occurring. By the time the real thing happened, he himself was already sunk, “washed up,” and could not even successfully capitalize on what might have been the perfect advertisement for his precognitive gift. What if something like this is true of many neurotics? What portion of ordinary human floundering and failure might really be attributable to misrecognized precognition, a kind of maladaptive prematurity of feeling and thought? We now turn to another deeply neurotic writer whose life even more clearly illustrates the painful temporal out-of-synch-ness of the strongly precognitive soul.

We are not telling them to transform their lives or to adopt a self-help program. We are not even holding up our own experience as the big news that should move them to accept Christ. They should not believe what we are reporting simply because they see that it puts a smile on our face or a spring in our step. We are just announcing the headline: “There is therefore now no condemnation for those who are in Christ Jesus” (Rom. 8:1).

army of people paid to “gaslight” the public into thinking they are protected. Chapter 23, page 132. Trick #17 for Farming Humans is using stock markets to launder taxpayer backed, Fed created money to those who control the Fed. Chapter 25, page 136. Trick #18 for Farming Humans is the use of fake information to ensure that society never knows what is true and what is false. Elections, wars, headlines etc. Chapter 26, page 141. Trick #19 for Farming Humans is stimulation and distraction. This emotional hacking of humans is Trick #19 for Farming Humans. See Social Engineering: The Art of Human Hacking Book by Christopher J. Hadnagy Trick #20 for Farming Humans is the elimination of the Fairness Doctrine and 83 media regulations, including requirement for “honest, equitable and balanced”. Chapter 28, page 153. Trick #21 for Farming Humans is governments as handmaidens to corporations, not people. Chapter 29, page 157. Trick #22 for Farming Humans is in the invisible connections between government, professionals and corporations. Chapter 31, page 162. Laws, lobby groups, lawyers. Trick #23 for Farming Humans is a militarized police used to serve and protect power instead of people. Chapter 32, page 170. World Trade Organization, Occupy Wall Street, Black Lives Matter, etc. Trick #24 for Farming Humans is virtually zero enforcement of crime above a certain level of money or power. Invisible friends and powerful people cannot be prosecuted. Chapter 33, page 175. Trick #25 for Farming Humans is cooking the financial books. Chapter 34, page 180. Valeant Pharmaceutical, IFRS vs GAP accounting standards, audit numbers rigged. Trick #26 for Farming Humans is printing infinite money to exchange for finite goods…”let me handle that for you.” Chapter 35, page 184. Trick #27 for Farming Humans is public servants spying on the public, and not on the public servants. Chapter 36, page 188.

Can you be better? Yep. Are you good enough today? Hell yep.

The good news for us was that polling showed we were winning many of the Super Tuesday states, including the two that would choose the largest numbers of delegates, California and Texas. The bad news for us was that the establishment fully understood the threat they faced, and it was prepared to do everything in its power to prevent us from prevailing. It wasn’t a secret. Time magazine reported on February 27 that “Big-Money Democratic Donors Are Trying to Stop Bernie Sanders,” while a March 2 New York Times headline announced, “Democratic Leaders Willing to Risk Party Damage to Stop Bernie Sanders.

Daily news reports of various crimes actually affirm and support the humanistic insistence that humans are essentially good. It is, paradoxically, the fact that we read of horrific things in the news on a daily basis that bolsters an abiding faith in humanity. Indeed, there is no greater evidence for the veracity of humanism than the daily news. How so? Simple: it is because the news reports on what is rare, what is unusual, what is out of the ordinary. That’s why murder and rape are headlines: because they are notable exceptions to otherwise decent, everyday human behavior. If humanity were naturally, intrinsically evil—if people’s default position were bad, immoral, unethical—then the newspaper would look very different. It would be replete with shocking, unbelievable headlines such as: ...“Couple Takes Morning Walk Every Day Around Their Neighborhood Without Incident!” … But we don’t see such headlines, because they are the mundane, all-too-expected stuff of cooperative, communal, daily human life.

few seconds to capture eyeballs with a catchy headline. It’s true that complexity doesn’t always make for good sound bites, but it does seed great conversations.

A good bit has been learned about the wars in El Salvador and Guatemala since Deterring Democracy was published thirty years ago. As the wars wound down, Truth Commissions were established in both countries. Their research revealed that the overwhelming majority of the crimes were carried out by the security forces that were armed, trained, directed by the Reagan administration. I’ll come back to all of that and its backgrounds, particularly since the Kennedy years. This is bipartisan. It’s highly instructive. There has never been a Truth Commission here. That’s unthinkable, a violation of common sense. Truth Commissions often have a considerable impact, in Argentina, to take one case. So does their absence. The most important country in Latin America, Brazil, did not have one. They had a brutal military dictatorship, but there was no reckoning. Actually, the Catholic Church did publish an inquiry, but there was no real Truth Commission. The effects are in the headlines right now. In Brazil, something similar to military dictatorship is taking shape. It’s tolerated, even supported, in part because people don’t even remember the military dictatorship and its many crimes. Younger people may not even know about it.

2016, the most scandalous and tumultuous election season of my generation. On the national stage, the two presidential candidates were strangely similar. They both had remarkable wealth, a litany of personal scandals, and a disturbing ability to stir up pure hatred in their opponents. The media rejoiced. Nothing produced more dramatic headlines than these two people. In the meantime, I was furious. There was so much coverage of them, each of whom were purporting to be good leaders. There was also an unceasing cry of doom and fear from all sides. Above all, I was most angry that for some it wouldn’t matter all that much who got elected. We who are economically stable would figure out a way to preserve our interests. But for the most vulnerable among us—the unborn, the poor, single mothers, immigrants, refugees, minorities, prisoners—it would matter a lot. Unfortunately, it would happen in different ways depending on which candidate was elected. But the news wasn’t about the people who would bear the brunt of our broken politics. It was about politicians as celebrities and the salacious details of their lives of sex, money, and power.

Did you know that if you’re a middle-aged woman, you have only a small window of opportunity between the beginning of perimenopause and the start of menopause to start estrogen replacement therapy to protect not only your brain but also your bones and cardiovascular system? I did not, until I dug into the science, because as a woman who was diagnosed with a stage 0 breast lump, I was scared off like so many of us from the results of the Women’s Health Initiative, which got blasted out all over the news and initially showed a link between estrogen replacement therapy and breast cancer, but guess what? That study had so many flaws, its findings are little more than useless and possibly harmful. Worse, women like me without uteri show a decrease in breast cancer with estrogen replacement therapy. But this information never made it either into the headlines or into our gynecologists’ offices. I had to find it in scientific publications such as The Lancet online. In fact, get this: Our medical system barely trains gynecologists in menopausal medicine. A recent study found that only 20 percent of ob-gyn residency programs in the U.S. provide any menopause training. Yes, any. Which means that 80 percent of all gynecological residents in school today are getting no training whatsoever in post-reproductive women’s health. These are people whose job it is to know everything going on in our ladyparts, but they have not been taught the basic tenets of how to care for either us or our plumbing after we stop menstruating. And by “us” I mean 30 percent of all women alive on earth at any given moment. Half of my middle-aged female friends deal with chronic urinary tract infections. Oh, well, we think, throwing up our hands in defeat and consuming far too many antibiotics than are rational or safe or even good for the future safety of humanity. It took Dr. Rachel Rubin, a urologist in Washington, D.C., reaching out to me over Twitter to explain that UTIs in menopausal women do not have to be recurrent. They can be mitigated with, yes, vaginal estrogen. Not once was I ever

Still afraid of people, are you?" "Never afraid, Grand-mère, only distrusting. Have you ever had your face on the internet with the headline 'American Royalty Does the Director's Daughter' touting your previous night's adventure?" Cleo was glad neither of the Tremblays was looking at her. A hot blush covered her face at how cavalier Deacon was about his past escapades, not to mention his choice of words. Virgie gave a little snort. "No, because I never fooled around. In my day, we remained faithful for the sake of appearances, if not morality." "Mmm, good advice, but a tad too late for me, Grand-mère," Deacon said. Cleo's cheeks were blazing hot now. She studied the water in her glass as if it were a fascinating exhibit at an art museum.

FINALLY—YOU ARE A SWEEPSTAKES WINNER! I don’t know about you, but I enter all those darned magazine company sweepstakes. I go for the Reader’s Digest sweepstakes and I buy my weekly lottery tickets—after all, as a character in the movie Let It Ride said, “You could be walking around lucky and not know it.” In a lot of years, though, I have gone winless. The guys with the balloons and the giant-sized check have not shown up at my door. So the headline FINALLY—YOU ARE A SWEEPSTAKES WINNER! got me. I read that letter. And if you send a letter to every one of your customers with that headline on it, every one of them will read it. What should the letter say? Here’s an example, courtesy of the late, great copywriter, my friend Gary Halbert: Dear Valued Customer:    I am writing to tell you that your name was entered into a drawing here at my store and you have won a valuable prize.    As you know, my store, ABC Jewelry, specializes in low-cost, top-quality diamond rings and diamond earrings. Well, guess what? The other day we got in a small shipment of fake diamonds that are made with a new process that makes them look so real they almost fooled me!    Anyway, I don’t want to sell these fakes because they could cause a lot of trouble for the pawnbrokers around town. So I’ve decided to give them away to some of my good customers whose names were selected at random by having my wife, Janet, put all the names in a jar and pull out the winners.    So, you’re one of the winners—and all you’ve got to do is drop in sometime before 5:00 P.M. Friday and you’ll have a 1-karat “diamond” that looks so good it’ll knock your eyes out! Sincerely, John Jones P.S.: After 5:00 P.M. Friday, I reserve the right to give your prize to someone else. Thank you.

With the absence of subsidized childcare, paid federal parental leave, and rampant pregnancy discrimination, young women who have had a healthy amount of class advantages are left to ask themselves if they want to effectively lose them—because that’s what parenthood in the United States will ultimately entail: If they want to partake in a different kind of labor that will offer them fewer legal protections, limited pay, increased hours, increased personal financial burdens, and with zero support from the institutions to which they have dedicated expanding days and increased workloads. In this increasing neoliberal cultural terrain, where everyone is encouraged to optimize themselves for the best employment, the strongest partnerships, the most successful path, what strategically middle-class, somewhat self-aware woman wants to do more work for less money? If it wasn’t parenthood we were talking about but a white-collar job, Sheryl Sandberg would tell these young women to lean out. The pragmatics of having a baby are fundamentally incompatible with the dominant cultural messages surrounding economic security, class ascension, and performance aimed at women of these particular socioeconomic backgrounds. This is the tension that underlies many of these waffling motherhood essays and, I think, what young, professional, child-curious people are looking to reconcile when they click on these “Should I, a Middle-Class Woman Who Went to NYU, Have a Baby and Fuck Up This Good Thing?” headlines. But what often awaits them is a contemplation of “choice” and very seldom an expanded structural critique. They are placated into the numbing mantra that having children is “a personal choice,” encouraging increased individual reflection on what is actually a raging systemic failure that relies on women’s free labor. But structuring the conversation of having children around personal autonomy and lone circumstances also successfully eclipses the identification of parenthood as labor in the first place.

Exercise and good nutrition, for all their power to keep us healthy, are not enough. The next revolution in health care must be to bring to our awareness the health potential of helping others. The present headlined health revolution will not be completed until people realize that no matter how much they concentrate on themselves, they cannot achieve optimal health. They have to relate to others. This new information is something that all of us, at least at the back of our minds, already somehow know; that doing good feels good. But with the rising levels of crime and fear in our communities, and the increasing busyness of our lives, it is easy to forget, to believe mistakenly that we are protecting ourselves by avoiding others. In fact, the opposite is true.

Sometimes ritual quiets the racket. Try it. Any number of things may work for you—an altar, for instance, or votive candles, sage smudges, small-animal sacrifices, especially now that the Supreme Court has legalized them. (I cut out the headline the day this news came out and taped it above the kitty’s water dish.) Rituals are a good signal to your unconscious that it is time to kick in.