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To technical people, these seem like minor oversights that take only a minute to fix. “Oops. I forgot to change the server name to the production server.” Or, “Oh, the new screens are there. I just forgot to link the button.” But to users who are already feeling a bit skittish about trying out the new technology, these first impressions are a big deal. To you, these events probably seem inconsequential, carrying no inherent meaning, but to them it sets off major alarm bells. It signals things like, “This technology must be a sloppy piece of crap,” and, “These IT people must be completely incompetent,” and, “They must think I’m not important enough for them to check their work.
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Paul Glen (The Geek Leader's Handbook: Essential Leadership Insight for People with Technical Backgrounds)