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When Hollywood studios greenlight movies, they typically make a box-office projection that will create an acceptably big profit, after considering all the revenue expected to follow from DVD, digital, and television sales. Such projections are based on comparisons to similar movies with similar budgets released at similar times of the year, and they always include some level of subjectivity. (Is the remake of Ghostbusters most similar to other Melissa McCarthy comedies? To buddy comedies? To generic summer action films? To the first two Ghostbusters films in the 1980s?) But because executives are judged on whether their movies hit the projections made at greenlight, not whether the movies are simply profitable or not, the projections are supposed to be made as objectively as possible. That was always challenging at Sony, because when Pascal really wanted to make a movie, she sometimes rejected projections she deemed too low. She certainly wasn’t the only studio chief who bent others to his or her will, but it was telling that some executives referred to greenlight meetings at Sony as “enablement sessions” for Pascal. That’s how 2004’s dour James L. Brooks dramedy Spanglish, for instance, was greenlit, with a projection that it would make more than $100 million domestically (it ended up with $43 million).
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