General Dunford Quotes

While we understand that context is important, we generally fail to deliberately choose a context because we believe that the context for our product is obvious.

Our users were generally database administrators, and their answers were typically quite specific and technical: “We just want to run a fast query” or “We have to produce a report, so we need to retrieve data from a very large database very quickly.” From those answers, I could assume they viewed our database as one that can quickly execute queries. But when we asked them what they would use if our database didn’t exist, none of them named another database; instead, they suggested business intelligence tools or data warehouses. Understanding the customer’s problem wasn’t enough—to really understand how they perceived our strengths and weaknesses, we needed to understand the alternatives to which they compared us. Customers always group solutions in categories, but talking to them about problems doesn’t necessarily reveal those categories.

We generally fail to consider other—potentially better—ways to position our products because we simply aren’t positioning them deliberately.

In general, your website, your sales and marketing materials, your pricing and even your immediate product roadmap will be designed to serve customers, and therefore should reflect your customer positioning not your investor positioning. Investors will understand that and will also understand that the story in your investor pitch deck may look dramatically different from the story in your sales deck.

Trump, has purportedly already signed his resignation letter, as he, under pressure from the New York Jewish mob, wasn’t allowed to sign the RV-agreement with General Dunford as the Chinese Elders had required; necessary for the implementation of the gold standard. His upcoming