“
... People like to know what they are getting ahead of time. Thus, McDonald's, Wal-Mart, F.W. Woolworth: store-brands maintained and visible across the entire country. Wherever you go, you will get something that is, with small regional variations, the same.
'In the field of funeral homes, however, things are, perforce, different. You need to feel that you are getting small-town personal service from someone who has a calling to the profession. You want personal attention to you and your loved one in a time of great loss. You wish to know that your grief is happening on a local level, not a national one. But in all branches of industry - and death is an industry, my young friend, make no mistake about that - one makes one's money from operating in bulk, from buying in quantity, from centralising one's operations. It's not pretty, but it's true. Trouble is, no one wants to know that their loved ones are travelling in a cooler van to some big old converted warehouse where they may have twenty, fifty, or a hundred cadavers to go...
'So when big companies come in they buy the name of the company, they pay the funeral directors to stay on, they create the apparency of diversity. But that is merely the tip of the gravestone. In reality, they are as local as Burger King.
”
”