“
Sex might satisfy, food might fuel, love might sustain, but without coffee, what is the point?
”
”
Nora Roberts (Heart of the Sea (Gallaghers of Ardmore, #3))
“
The works of the roots of the vines, of the trees, must be destroyed to keep up the price, and this is the saddest, bitterest thing of all. Carloads of oranges dumped on the ground. The people came for miles to take the fruit, but this could not be. How would they buy oranges at twenty cents a dozen if they could drive out and pick them up? And men with hoses squirt kerosene on the oranges, and they are angry at the crime, angry at the people who have come to take the fruit. A million people hungry, needing the fruit- and kerosene sprayed over the golden mountains. And the smell of rot fills the country. Burn coffee for fuel in the ships. Burn corn to keep warm, it makes a hot fire. Dump potatoes in the rivers and place guards along the banks to keep the hungry people from fishing them out. Slaughter the pigs and bury them, and let the putrescence drip down into the earth.
There is a crime here that goes beyond denunciation. There is a sorrow here that weeping cannot symbolize. There is a failure here that topples all our success. The fertile earth, the straight tree rows, the sturdy trunks, and the ripe fruit. And children dying of pellagra must die because a profit cannot be taken from an orange. And coroners must fill in the certificate- died of malnutrition- because the food must rot, must be forced to rot. The people come with nets to fish for potatoes in the river, and the guards hold them back; they come in rattling cars to get the dumped oranges, but the kerosene is sprayed. And they stand still and watch the potatoes float by, listen to the screaming pigs being killed in a ditch and covered with quick-lime, watch the mountains of oranges slop down to a putrefying ooze; and in the eyes of the people there is the failure; and in the eyes of the hungry there is a growing wrath. In the souls of the people the grapes of wrath are filling and growing heavy, growing heavy for the vintage.
”
”
John Steinbeck (The Grapes of Wrath)
“
Fueled by my inspiration, I ran across the room to steal the cup of coffee the bookshelf had taken prisoner. Lapping the black watery brew like a hyena, I tossed the empty cup aside. I then returned to the chair to continue my divine act of creation. Hot blood swished in my head as my mighty pen stole across the page.
”
”
Roman Payne (Rooftop Soliloquy)
“
Take it from someone who's read the Wikipedia entry: this is how the Ottoman Empire was won: madden horsemen fueled by lethal jet-black coffee-mud.
”
”
Cory Doctorow (Little Brother (Little Brother, #1))
“
He could take one look at me- at the ashtray, the bottle, the four pots of coffee, my face, and my gut set like a stone on the white band of the towel- he could take one look at me and be pretty sure i ran on heavy fuel.
”
”
Martin Amis (Money)
“
There's not enough coffee in the world to fuel all the books I want to write
”
”
Christopher Stocking
“
Put down the pen someone else gave you. No one ever drafted a life worth living on borrowed ink. Get to San Francisco. Get to San Francisco in defiance of your geography, your ancestry and the lonely change rattling sad excuses in your pocket. Fuel up on pie and diner coffee and mystic visions and the freedom of not knowing what’s coming next except that you’re burning the road to outrun it.
”
”
Jack Kerouac
“
I think much of a #writerslife is figuring out how much coffee is needed to fuel madness & creativity while avoiding having to pee.
”
”
Jennifer Worrell
“
I was in the local shop today, getting something to eat for lunch, when I suddenly had the strangest sensation—a spontaneous awareness of the unlikeliness of this life. I mean, I thought of all the rest of the human population—most of whom live in what you and I would consider abject poverty—who have never seen or entered such a shop. And this, this, is what all their work sustains! This lifestyle, for people like us! All the various brands of soft drinks in plastic bottles and all the pre-packaged lunch deals and confectionery in sealed bags and store-baked pastries—this is it, the culmination of all the labour in the world, all the burning of fossil fuels and all the back-breaking work on coffee farms and sugar plantations. All for this! This convenience shop! I felt dizzy thinking about it. I mean I really felt ill. It was as if I suddenly remembered that my life was all part of a television show—and every day people died making the show, were ground to death in the most horrific ways, children, women, and all so that I could choose from various lunch options, each packaged in multiple layers of single-use plastic. That was what they died for—that was the great experiment. I thought I would throw up. Of course, a feeling like that can’t last. Maybe for the rest of the day I feel bad, even for the rest of the week—so what? I still have to buy lunch. And in case you’re worrying about me, let me assure you, buy lunch I did.
”
”
Sally Rooney (Beautiful World, Where Are You)
“
Ethanol is a volatile, flammable, colourless liquid with a slight chemical odour. It is used as an antiseptic, a solvent, in medical wipes and antibacterial formulas because it kills organisms by denaturing their proteins.
Ethanol is an important industrial ingredient. Ethanol is a good general purpose solvent and is found in paints, tinctures, markers and personal care products such as perfumes and deodorants.
The largest single use of ethanol is as an engine fuel and fuel additive. In other words, we drink, for fun, the same thing we use to make rocket fuel, house paint, anti-septics, solvents, perfumes, and deodorants and to denature, i.e. to take away the natural properties of, or kill, living organisms. Which might make sense on some level if we weren’t a generation of green minded, organic, health-conscious, truth seeking individuals. But we are.
We read labels, we shun gluten, dairy, processed foods, and refined sugars. We buy organic, we use natural sunscreen and beauty products. We worry about fluoride in our water, smog in our air, hydrogenated oils in our food, and we debate whether plastic bottles are safe to drink from.
We replace toxic cleaning products with Mrs. Myers and homemade vinegar concoctions. We do yoga, we run, we SoulCycle and Fitbit, we go paleo and keto, we juice, we cleanse. We do coffee enemas and steam our yonis, and drink clay and charcoal, and shoot up vitamins, and sit in infrared foil boxes, and hire naturopaths, and shamans, and functional doctors, and we take nootropics and we stress about our telomeres. These are all real words.
We are hyper-vigilant about everything we put into our body, everything we do to our body, and we are proud of this. We Instagram how proud we are of this, and we follow Goop and Well+Good, and we drop 40 bucks on an exercise class because there are healing crystals in the floor.
The global wellness economy is estimated to be worth $4 trillion. $4 TRILLION DOLLARS. We are on an endless and expensive quest for wellness and vitality and youth. And we drink fucking rocket fuel.
”
”
Holly Whitaker (Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol)
“
For the next 16 hours, fueled by coffee and amphetamines, I wrestled with John Lennon's scrawls and codes and symbols. As I transcribed his words, I said them out loud like an incantation, and I began to feel Lennon's energy flowing through me.
”
”
Robert Rosen (Nowhere Man: Los últimos días de John Lennon (Spanish Edition))
“
We survive on too little sleep, wolf down fast foods on the run, fuel up with coffee and cool down with alcohol and sleeping pills. Faced with relentless demands at work, we become short-tempered and easily distracted. We return home from long days at work feeling exhausted and often experience our families not as a source of joy and renewal, but as one more demand in an already overburdened life.
”
”
Jim Loehr (The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal)
“
I have one cup of coffee every morning just to start the day off right. The other ones are to keep me out of jail, help me form sentences, and fuel my razor sharp wit.” ~N. Hoffman
”
”
Jo-Ann Carson (The Perfect Brew (Perfect Brew, #1))
“
What’s wrong?” Billy’s question had me looking up. My second-oldest brother was already dressed for work in his suit and tie. “And shouldn’t you be fishing with Hank?”
“I cancelled. I have an errand to run.” Grabbing a coffee cup from the cabinet, I tossed a thumb over my shoulder. “The toilet is acting funny.”
“Like what? You mean satire?” This question came from Cletus, not bothering to glance away from where he was reading at the table. He was still in his pajamas, his curly hair a mess.Nevertheless, I was surprised to see him up so early.
“No, I mean—”
“I hope it’s a dark comedy,” he added, still not removing his attention from the newspaper.
“Cletus. That’s disgusting.”Sitting across from Cletus, Duane’s tone was reprimanding.
Finally, Cletus tore his eyes from the paper. “What?”
“Dark comedy?” My twin lifted his eyebrows.“Meaning poop?”
“No, Duane.” Cletus paired this with a suffering sigh.
“That would make it a shitty comedy,” I piped in, adding fuel to the conversation fire as I was prone to do, feeling more myself as I smiled.
“Y’all are a bunch of toilets,” Billy mumbled under his breath.
We all turned our attention to our older brother, with Cletus speaking for us, “Let me guess, because toilets in this house actfunny?”
Billy tilted his cup toward Cletus. “Exactly.”
I grinned, the rawness in me settling. Being around my brothers was a salve and a good reminder. We had all lived through dark times—sometimes together, sometimes separately—yet here we were, making toilet jokes on a Wednesday before 7:00 AM.
”
”
Penny Reid (Beard in Mind (Winston Brothers, #4))
“
Burn coffee for fuel in the ships. Burn corn to keep warm, it makes a hot fire. Dump potatoes in the rivers and place guards along the banks to keep the hungry people from fishing them out. Slaughter the pigs and bury them, and let the putrescence drip down into the earth.
There is a crime here that goes beyond denunciation. There is a sorrow here that weeping cannot symbolize. There is a failure here that topples all our success.
”
”
John Steinbeck (The Grapes of Wrath)
“
The alternative to soul-acceptance is soul-fatigue. There is a kind of fatigue that attacks the body. When we stay up too late and rise too early; when we try to fuel ourselves for the day with coffee and a donut in the morning and Red Bull in the afternoon; when we refuse to take the time to exercise and we eat foods that clog our brains and arteries; when we constantly try to guess which line at the grocery store will move faster and which car in which lane at the stoplight will move faster and which parking space is closest to the mall, our bodies grow weary. There is a kind of fatigue that attacks the mind. When we are bombarded by information all day at work . . . When multiple screens are always clamoring for our attention . . . When we carry around mental lists of errands not yet done and bills not yet paid and emails not yet replied to . . . When we try to push unpleasant emotions under the surface like holding beach balls under the water at a swimming pool . . . our minds grow weary. There is a kind of fatigue that attacks the will. We have so many decisions to make. When we are trying to decide what clothes will create the best possible impression, which foods will bring us the most pleasure, which tasks at work will bring us the most success, which entertainment options will make us the most happy, which people we dare to disappoint, which events we must attend, even what vacation destination will be most enjoyable, the need to make decisions overwhelms us. The sheer length of the menu at Cheesecake Factory oppresses us. Sometimes college students choose double majors, not because they want to study two fields, but simply because they cannot make the decision to say “no” to either one. Our wills grow weary with so many choices.
”
”
John Ortberg (Soul Keeping: Caring For the Most Important Part of You)
“
The sun was vast and low and not so bright that I couldn’t make out something happening in the fire of its surface, the tracings of a story so distant I’d never read it. Flowers furled into pellets or went lurid as I passed, sending out vapor trails of scent—cardamom, iced tea, Ella’s shampoo. This new world was too strange, too lucid; it made my mind explode in a dandelion puff. Everything had a revelatory crispness, like a new day seen through the lens of a coffee-fueled all-nighter.
”
”
Melissa Albert (The Hazel Wood (The Hazel Wood #1))
“
I thought of all the rest of the human population – most of whom live in what you and I would consider abject poverty – who have never seen or entered such a shop. And this, this, is what all their work sustains! This lifestyle, for people like us! All the various brands of soft drinks in plastic bottles and all the pre-packaged lunch deals and confectionery in sealed bags and store-baked pastries – this is it, the culmination of all the labour in the world, all the burning of fossil fuels and all the back-breaking work on coffee farms and sugar plantations. All for this! This convenience shop! I felt dizzy thinking about it. I mean I really felt ill. It was as if I suddenly remembered that my life was all part of a television show – and every day people died making the show, were ground to death in the most horrific ways, children, women, and all so that I could choose from various lunch options, each packaged in multiple layers of single-use plastic. That was what they died for – that was the great experiment.
”
”
Sally Rooney (Beautiful World, Where Are You)
“
This lifestyle, for people like us! All the various brands of soft drinks in plastic bottles and all the pre-packaged lunch deals and confectionery in sealed bags and store-baked pastries—this is it, the culmination of all the labour in the world, all the burning of fossil fuels and all the back-breaking work on coffee farms and sugar plantations. All for this! This convenience shop! I felt dizzy thinking about it. I mean I really felt ill. It was as if I suddenly remembered that my life was all part of a television show—and every day people died making the show, were ground to death in the most horrific ways, children, women, and all so that I could choose from various lunch options, each packaged in multiple layers of single-use plastic. That was what they died for—that was the great experiment.
”
”
Sally Rooney (Beautiful World, Where Are You)
“
Rich Purnell sipped coffee in the silent building. Only his cubicle illuminated the otherwise dark room. Continuing with his computations, he ran a final test on the software he'd written. It passed.
With a relieved sigh, he sank back in his chair. Checking the clock on his computer, he shook his head. 3:42am.
Being an astrodynamicist, Rich rarely had to work late. His job was the find the exact orbits and course corrections needed for any given mission. Usually, it was one of the first parts of a project; all the other steps being based on the orbit.
But this time, things were reversed. Iris needed an orbital path, and nobody knew when it would launch. A non-Hoffman Mars-transfer isn't challenging, but it does require the exact locations of Earth and Mars.
Planets move as time goes by. An orbit calculated for a specific launch date will work only for that date. Even a single day's difference would result in missing Mars entirely.
So Rich had to calculate many orbits. He had a range of 25 days during which Iris might launch. He calculated one orbital path for each.
He began an email to his boss.
"Mike", he typed, "Attached are the orbital paths for Iris, in 1-day increments. We should start peer-review and vetting so they can be officially accepted. And you were right, I was here almost all night.
It wasn't that bad. Nowhere near the pain of calculating orbits for Hermes. I know you get bored when I go in to the math, so I'll summarize: The small, constant thrust of Hermes's ion drives is much harder to deal with than the large point-thrusts of presupply probes.
All 25 of the orbits take 349 days, and vary only slightly in thrust duration and angle. The fuel requirement is nearly identical for the orbits and is well within the capacity of EagleEye's booster.
It's too bad. Earth and Mars are really badly positioned. Heck, it's almost easier to-"
He stopped typing.
Furrowing his brow, he stared in to the distance.
"Hmm." he said.
Grabbing his coffee cup, he went to the break room for a refill.
...
"Rich", said Mike.
Rich Purnell concentrated on his computer screen. His cubicle was a landfill of printouts, charts, and reference books. Empty coffee cups rested on every surface; take-out packaging littered the ground.
"Rich", Mike said, more forcefully.
Rich looked up. "Yeah?"
"What the hell are you doing?"
"Just a little side project. Something I wanted to check up on."
"Well... that's fine, I guess", Mike said, "but you need to do your assigned work first. I asked for those satellite adjustments two weeks ago and you still haven't done them."
"I need some supercomputer time." Rich said.
"You need supercomputer time to calculate routine satellite adjustments?"
"No, it's for this other thing I'm working on", Rich said.
"Rich, seriously. You have to do your job."
Rich thought for a moment. "Would now be a good time for a vacation?" He asked.
Mike sighed. "You know what, Rich? I think now would be an ideal time for you to take a vacation."
"Great!" Rich smiled. "I'll start right now."
"Sure", Mike said. "Go on home. Get some rest."
"Oh, I'm not going home", said Rich, returning to his calculations.
Mike rubbed his eyes. "Ok, whatever. About those satellite orbits...?"
"I'm on vacation", Rich said without looking up.
Mike shrugged and walked away.
”
”
Andy Weir
“
It is appalling how complicated it can be to make oatmeal in the jungle. First, I had to make two trips to the river to haul the water, Next, I had to prime my kerosene stove with alcohol to get it burning, a tricky procedure when you are trying to mix powdered milk and fill a coffee pot at the same time. The alcohol prime always burned out before I could turn the kerosene on, and I would have to start all over. Or, I would turn the kerosene on, optimistically hoping that the Coleman element was still hot enough to vaporize the fuel, and start a small fire in my palm-thatched hut as the liquid kerosene squirted all over the table and walls and then ignited. Many amused Yanomamo onlookers quickly learned the English phrase “Oh, shit!” and, once they discovered that the phrase offended and irritated the missionaries, they used it as often as they could in their presence.
”
”
Napoleon A. Chagnon (The Yanomamö)
“
A girl who is a writer…
A girl who is a writer. She’s a woman who lives in her head because the voices of the characters who reside there are ever present demanding their voices be heard.
A girl who is a writer. She’s the girl with a cup of coffee and a plate of food that has gotten cold because she couldn’t stop telling the story.
A girl who is a writer. She’s the one who lives in a coffee stained flannel shirt but you won’t mind because it’s you who brings her the addiction that fuels her word count.
A girl who is a writer. You’ll share her with the world and they will see parts of her naked soul, but you won’t mind because it’s who she is, not what she does.
A girl who is a writer. She’s the one who dips her quill in the blood stains of her pain and splatters it on the world’s wall of graffiti filled artists. Her voice will stand out because she is a girl who is a writer.
© Suzanne Steele
”
”
Suzanne Steele
“
Finally I found something on the list, something vital: instant coffee. I held the red plastic container, one of the last three on the shelf, held it like the marvel that it was: the seeds inside the purple fruits of coffee plants had been harvested on Andean slopes and roasted and ground and soaked and then dehydrated at a factory in Medellin and vacuum-sealed and flown to JFK and then driven upstate in bulk to Pearl River for repackaging and then transported by truck to the store where I now stood reading the label. It was as if the social relations that produced the object in my hand began to glow within it as they were threatened, stirred inside their packaging, lending it a certain aura--the majesty and murderous stupidity of that organization of time and space and fuel and labor becoming visible in the commodity itself now that planes were grounded and the highways were starting to close.
”
”
Ben Lerner
“
A man’s faith is just a subset of his beliefs about the world: beliefs about matters of ultimate concern that we, as a culture, have told him he need not justify in the present. It is time we recognized just how maladaptive this Balkanization of our discourse has become. All pretensions to theological knowledge should now be seen from the perspective of a man who was just beginning his day on the one hundredth floor of the World Trade Center on the morning of September 11, 2001, only to find his meandering thoughts—of family and friends, of errands run and unrun, of coffee in need of sweetener—inexplicably usurped by a choice of terrible starkness and simplicity: between being burned alive by jet fuel or leaping one thousand feet to the concrete below. In fact, we should take the perspective of thousands of such men, women, and children who were robbed of life, far sooner than they imagined possible, in absolute terror and confusion. The men who committed the atrocities of September 11 were certainly not “cowards,” as they were repeatedly described in the Western media, nor were they lunatics in any ordinary sense. They were men of faith—perfect faith, as it turns out—and this, it must finally be acknowledged, is a terrible thing to be.
”
”
Sam Harris (The End of Faith: Religion, Terror, and the Future of Reason)
“
My Father Comes Home From Work"
My father comes home from work
sweating through layers of bleached cotton t-shirts
sweating through his wool plaid shirt.
He kisses my mother
starching our school dresses
at the ironing board,
swings his metal lunchbox
onto the formica kitchen table
rattling the remnants
of the lunch she packed
that morning before daylight:
crumbs of baloney sandwiches,
empty metal thermos of coffee,
cores of hard red apples
that fueled his body through
the packing and unpacking of sides
of beef into the walk-in refrigerators
at James Allen and Sons Meat Packers.
He is twenty-six.
Duty propels him each day
through the dark to Butcher Town
where steers walk streets
from pen to slaughterhouse.
He whispers Jesus Christ
to no one in particular.
We hear him-- me,
my sister Linda, my baby brother Willy,
and Mercedes la cubana’s daughter
who my mother babysits.
When he comes home
we have to be quiet.
He comes into the dark living room.
Dick Clark’s American Bandstand
lights my father’s face
white and unlined
like a movie star’s.
His black hair is combed
into a wavy pompadour.
He sinks into the couch,
takes off work boots
thick damp socks,
rises to carry them
to the porch.
Leaving the room
he jerks his chin toward
the teen gyrations on the screen,
says, I guess it beats carrying
a brown bag.
He pauses,
for a moment
to watch.
”
”
Barbara Brinson Curiel
“
i was in the local shop today, getting something to eat for lunch, when suddenly i had the strangest sensation — a spontaneous awareness of the unlikeliness of this life. i mean, i thought if all the rest of the human population — most of whom live in what you and i would consider abject poverty — who have never seen or entered such a shop. and this, this, is what all their work sustains! this lifestyle, for people like us! all the various brands of soft drinks in plastic bottles and all the pre-packaged lunch deals and confectionery in sealed bags and store-baked pastries — this is it, the culmination of all the labour in the world, all the burning of fossil fuels and all the back-breaking and work on coffee farms and sugar plantations. all for this! this convenience shop! i felt dizzy thinking about it. i mean i really felt ill. it was as if i suddenly remembered that my life was all part of a television show — and every day people died making the show, we’re ground to death in the most horrific ways, children, women, and all so that i could choose from various lunch options, each packaged in multiple layers of single-use plastic. that was what they died for — that was the great experiment. i thought i would throw up. of course, a feeling like that can’t last. maybe for the rest of the day i feel bad, even for the rest of the week — so what? i still have to buy lunch. and in case you’re worrying about me, let me assure you, buy lunch i did.
”
”
Sally Rooney (Beautiful World, Where Are You)
“
Manhattan Prep started out as one lone tutor in a Starbucks coffee shop. Less than ten years later, it was a leading national education and publishing business that employed over one hundred people and was acquired by a public company for millions of dollars. How did that happen? We delivered a service that customers liked more than what was otherwise available. They sought us out and rewarded us with their business. We hired more people, grew, and kept improving. This process—a new company filling a need and flourishing as a result—is an example of value creation. It’s the fuel of economic growth, and what our country has been seeking a formula for. It’s the process that leads to new businesses and jobs. Value creation has a polar opposite: rent-seeking. In the 1980s, economists began noticing that countries with ample natural resources experienced lower economic growth rates than others. From 1965 to 1998 in the OPEC (oil-producing) countries, gross domestic product per capita decreased on average by 1.3 percent, while in the rest of the developed world, per capita growth increased by 2.2 percent (for an overall difference of 3.5 percent). This was a surprise—if you had lots of oil in the ground, wouldn’t that give you more wealth to invest and thus spur more rapid growth? Economists cited a number of factors to explain this “resource curse,” including internal and external conflict, corruption, lower monitoring of government, lack of diversification, and being subject to higher price volatility. One other possible explanation on offer was that a country’s smart people will wind up going to work in whatever industry is throwing off money (like the oil industry in Saudi Arabia). Thus fewer talented people are innovating in other industries, dragging down the growth rate over time. This makes sense—it’s a lot easier for a gifted Saudi to plug into the Ministry of Petroleum and Mineral Resources and extract economic value than to come up with a new business or industry. Does this sort of thing happen in the United States? Yes, you can make money through rent-seeking as opposed to value or wealth creation.
”
”
Andrew Yang (Smart People Should Build Things: How to Restore Our Culture of Achievement, Build a Path for Entrepreneurs, and Create New Jobs in America)
“
Sam was about to travel to Asia with her boyfriend and she was fretting about what her backers would think if she released some of her new songs while she was 'on vacation'. She was worried that posting pictures of herself sipping a Mai Tai was going to make her look like an asshole.
What does it matter? I asked her, where you are whether you're drinking a coffee, a Mai Tai or a bottle of water? I mean, aren't they paying for your songs so that you can... live? Doesn't living include wandering and collecting emotions and drinking a Mai Tai, not just sitting in a room writing songs without ever leaving the house?
I told Sam about another songwriter friend of mine, Kim Boekbinder, who runs her own direct support website through which her fans pay her monthly at levels from $5 to $1,000. She also has a running online wishlist of musical gear and costumes kindof like a wedding registry, to which her fans can contribute money anytime they want.
Kim had told me a few days before that she doesn't mind charging her backers during what she calls her 'staring at the wall time'. She thinks this is essential before she can write a new batch of songs. And her fans don't complain, they trust her process.
These are new forms of patronage, there are no rules and it's messy, the artists and the patrons they are making the rules as they go along, but whether these artists are using crowdfunding (which is basically, front me some money so I can make a thing) or subscription services (which is more like pay me some money every month so that I can make things) or Patreon, which is like pay per piece of content pledge service (that basically means pay me some money every time I make a thing). It doesn't matter, the fundamental building block of all of these relationships boils down to the same simple thing: trust.
If you're asking your fans to support you, the artist, it shouldn't matter what your choices are, as long as you're delivering your side of the bargain. You may be spending the money on guitar picks, Mai Tais, baby formula, college loans, gas for the car or coffee to fuel your all-night writing sessions. As long as art is coming out the other side, and you're making your patrons happy, the money you need to live (and need to live is hard to define) is almost indistinguishable from the money you need to make art.
... (6:06:57) ...
When she posts a photo of herself in a vintage dress that she just bought, no one scolds her for spending money on something other than effects pedals. It's not like her fan's money is an allowance with nosy and critical strings attached, it's a gift in the form of money in exchange for her gift, in the form of music. The relative values are... messy. But if we accept the messiness we're all okay.
If Beck needs to moisturize his cuticles with truffle oil in order to play guitar tracks on his crowdfunded record, I don't care that the money I fronted him isn't going towards two turntables or a microphone; just as long as the art gets made, I get the album and Beck doesn't die in the process.
”
”
Amanda Palmer (The Art of Asking; or, How I Learned to Stop Worrying and Let People Help)
“
THE DIET-GO-ROUND LOW-CALORIE DIETS Diets began by limiting the number of calories consumed in a day. But restricting calories depleted energy, so people craved high-calorie fat and sugar as energizing emergency fuel. LOW-FAT DIETS High-calorie fats were targeted. Restricting fat left people hungry, however, and they again craved more fats and sugars. FAKE FAT Synthetic low-cal fats were invented. People could now replace butter with margarine, but without calories it didn’t deliver the energy and satisfaction people needed. They still craved real fat and sugar. THE DIET GO-ROUND GRAPEFRUIT DIETS Banking on the antioxidant and fat-emulsifying properties of grapefruit, dieters could eat real fat again, as long as they ate a grapefruit first. But even grapefruits were no match for the high-fat American diet. SUGAR BLUES The more America restricted fat in any way to lose weight, the more the body rebounded by storing fat, and craving and bingeing on fats and sugars. Sugar was now to blame! SUGAR FREE High-calorie sugars were replaced with no-calorie synthetic sweeteners. The mind was happy but the body was starving as diet drinks replaced meals. People eventually binged on excess calories from other sources, such as protein. HIGH-PROTEIN DIETS The new diet let people eat all the protein they wanted without noticing the restriction of carbs and sugar. Energy came from fat stores and dieters lost weight. But without carbs, they soon experienced low energy and craved and binged on carbs. HIGH-CARB DIETS Carb-craving America was ripe for high-carb diets. You could now lose weight and eat up to 80 percent carbs—but they had to be slow-burning, complex carbs. Fast-paced America was addicted to fast energy, however, and high-carb diets soon became high-sugar diets. LOW CHOLESTEROL The combination of sugar, fat, and stress raised cholesterol to dangerous levels. The solution: Reemphasize complex carbs and reduce all animal fats. Once again, dieters felt restricted and began craving and bingeing on fats and sugars. EXERCISE Diets weren’t working, so exercise became the cholesterol cure-all. It worked for a time, but people didn’t like to “work out.” Within 25 years, no more than 20 percent of Americans would do it regularly. VEGETARIANISM With heart disease and cancers on the rise, red meat was targeted. Vegetarianism came into fashion but was rarely followed correctly. People lived on pasta and bread, and blood sugars and energy levels went out of control. GRAZING High-carb diets were causing energy and blood sugar problems. If you ate every 2 hours, energy was propped up and fast-paced America could keep speeding. Fatigue became chronic fatigue, however, with depression and anxiety to follow. FOOD COMBINING By eating fats, proteins, and carbs separately, digestion improved and a host of digestive, energy, and weight problems were helped temporarily. But the rules for what you could eat together led to more frequent small meals. People eventually slipped back to their old ways and old problems. THE ZONE Aimed at fixing blood sugar levels, this diet balanced intake of proteins, fats, and carbs. It worked, but again restricted certain kinds of carbs, so it didn’t last, and America was again craving emergency fuel. COFFEE TO THE RESCUE Exhausted and with a million things to do, America turned to legal stimulants like coffee for energy. But borrowed energy must be paid back, and many are still living in debt. FULL CIRCLE Frustrated, America is turning to new crash diets and a wave of high-protein diets. It is time to break this man-made cycle with the simplicity of nature’s own 3-Season Diet. If you let nature feed you, you will not starve or crave anything.
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John Douillard (The 3-Season Diet: Eat the Way Nature Intended: Lose Weight, Beat Food Cravings, and Get Fit)
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If companies could keep their workers in the office by offering them delicious and fueling coffee, instead of the them going out for decent-tasting coffee, a lot of work hours would be saved and efficiency would increase.
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K.J. Fallon
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Vidal could not not work hard (“I find that when I do not write, I do not think”). He agreed to do a teleplay for NBC about Abraham Lincoln, which soon grew into the novel that would be his magnum opus and most successful book. Work was fueled by coffee (“This stuff has killed more writers than liquor”) and a desire to stave off the melancholy of middle age. So he kept busy (“The mind that doesn’t nourish itself devours itself”). By
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James Edmonds (American Master: A Portrait of Gore Vidal)
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I’m a believer in capitalism—I think it’s the best way we’ve found so far to structure a society. But I don’t buy the laissez-faire idea. I think we need regulations. I’m in favor of a superego to control the market’s id. I’m in favor of long-range thinking to balance stockholders’ lust for immediate profits. I think we need infrastructure to help us get the pencil and coffee safely into our hands. And I think we also need high-level coordination to keep us from playing with lead-paint-coated toys, eating salmonella steaks, and baking ourselves into oblivion with overreliance on fossil fuels.
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A.J. Jacobs (Thanks a Thousand: A Gratitude Journey (TED Books))
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The Goal of Pleasing God by Obeying His Commands (4: 1-2)American culture is caught up with the grand goal of enjoying life and pleasing oneself. For example, a recent magazine article discussing vacation homes as investments led with the caption: "The No. 1 reason to build a vacation home is to enjoy yourself. " Today more than ever society is caught up in concern for health and personal well-being. Churches sometimes try to attract people to their services by advertising that what goes on at church will be enjoyable to them. Some churches advertise that contemporary music and coffee will be served throughout the service. One can even enjoy breakfast beforehand at a church cafeteria or be entertained by "sitcom-like" plays. Some of these things may not be bad in themselves, but the impression is that of the church attempting to attract people by dangling before them the kinds of pleasures that they can find outside the church. If a church does this too consistently, then what it may have to offer may be no different, ultimately, than what the world offers. We must not fool ourselves and think that things were radically different in the first century. A few years ago I went to Turkey (old Asia Minor) to see the ancient sites of the towns where the seven churches of Revelation were located. At Pergamum I visited the ruins of an ancient Roman health spa, where, among other things, people would go to be rejuvenated emotionally because of depression. There were even rooms where a patient could rest; in the ceiling were little holes through which the priestly attendants of the spa would whisper encouraging things to help the victims recuperate psychologically. Whether in the ancient world or today, the chief end of humanity has often been to take pleasure in this life. In contrast, our passage begins by affirming the opposite: humanity's chief goal ought to be to take pleasure in pleasing God. Such passages in Scripture as this fueled the great confession, "The chief end of man is to glorify God and to enjoy Him forever. " Granted, Christians enjoy the material pleasures of this life, but only as a gift from the gracious God whom they serve (1 Tim 4: 4). This world is not an end in itself to be enjoyed. On the basis that God has begun to work in the readers and that they are beginning to live in order to please God, Paul appeals to them to excel in this: we ask you and urge you in the Lord Jesus to do this more and more. The main point of 4: 1 is that the ultimate purpose of living as a Christian is not to please oneself but increasingly to please God (Rom 8: 8; 15: 1-6). This develops further the earlier reference to pleasing God (2: 4) and walking worthily for the goal of achieving God's glory for which they have been called (2: 12). The Greek text of 4: 1 reads "just as you received from us how it is necessary for you to walk so as to please God. " Although the NIV leaves out "it is necessary" (dei; so also Moffatt 1970 and NLT), most other translations attempt to express it, typically by "you must" or "you ought. " Some readers may understand this to mean that Christians should live in the way Paul had instructed, but if they do not they will not experience the full blessing they could otherwise. Paul's urging of them to excel, however, suggests that there is a necessity that his readers live this lifestyle and that such living is not optional for less seriously minded Christians. Indeed, this necessity is heightened by the fact that such a lifestyle is a divine commandment (4: 2), that God has called believers to this conduct (4: 7), that God has given true believers the power to fulfill this commandment (3: 12-13) and that to reject living in this manner is tantamount to rejecting God (4: 8). Consequently, it is necessary that God's true people live this way if they want to avoid the inevitable last judgment (4: 6). Paul says the basis for his appeal that they please God is grounded in the authority of the Lord Jesus
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Gregory K. Beale (1-2 Thessalonians (The IVP New Testament Commentary Series, #13))
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Last week I sat through a day of environmental talks. You know what I remember from that entire day? Only one thing-the story a guy told about how he was sitting on an airplane and the lady next to him asked for cream for her coffee, but when they brought her the small plastic containers of cream, she said, "No thanks; the plastic isn't biodegradable." And he thought to himself, "I can hardly hear her over the jet engines that are burning up fifty gazillion barrels of fuel a minute, and she's worried about a thimble-sized piece of plastic?"
That's all I remember from that day. Why is that? It's the power of a well-told story that is also very specific. Stories that are full of vague generalizations are weak. Specifics give them strength.
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Randy Olson (Don't Be Such a Scientist: Talking Substance in an Age of Style)
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Glucose in the blood is quickly removed from the blood as the cells use it for fuel or stored due to the presence of insulin. Once glucose
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Greg Cook (Butter Coffee Weight Loss Protocol: Harness The Power of Butter Coffee & MCT Oil for Fat Loss)
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Did you know that Lincoln liked popcorn, and oysters, and a good strong cup of coffee?
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Joshua Wolf Shenk (Lincoln's Melancholy: How Depression Challenged a President and Fueled His Greatness)
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Habitual caffeine use such as drinking coffee every day causes the brain to “upregulate” its adenosine receptors. This adaptation makes the brain more sensitive to the action of adenosine so that fewer adenosine molecules must attach themselves to receptors to cause sleepiness and brain slowing. Habituation also makes the brain less sensitive to the actions of caffeine. For runners, caffeine habituation has the important implication that it reduces the drug’s benefit of performance enhancement.
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Matt Fitzgerald (The New Rules of Marathon and Half-Marathon Nutrition: A Cutting-Edge Plan to Fuel Your Body Beyond "the Wall")
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for example, asks them to determine how much it costs to run different common household appliances such as a coffee maker or skill saw. Another considers the amount of fuel consumed by different kinds of outboard engines. A third provides information about mixing oil and gas in two-cycle engines and then asks students to determine how much oil per gallon should be used
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Gregory A. Smith (Place- and Community-Based Education in Schools)
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Emissions of carbon dioxide reasonable commercial
For those who do not know each other with the phrase "carbon footprint" and its consequences or is questionable, which is headed "reasonable conversion" is a fast lens here.
Statements are described by the British coal climatic believe. "..The GC installed (fuel emissions) The issue has directly or indirectly affected by a company or work activities, products," only in relation to the application, especially to introduce a special procedure for the efforts of B. fight against carbon crank function
What is important?
Carbon dioxide ", uh, (on screen), the main fuel emissions" and the main result of global warming, improve a process that determines the atmosphere in the air in the heat as greenhouse gases greenhouse, carbon dioxide is reduced by the environment, methane, nitrous oxide and chlorofluorocarbons (CFCs more typically classified as).
The consequences are disastrous in the sense of life on the planet.
The exchange is described at a reasonable price in Wikipedia as "...geared a social movement and market-based procedures, especially the objectives of the development of international guidelines and improve local sustainability." The activity is for the price "reasonable effort" as well as social and environmental criteria as part of the same in the direction of production. It focuses exclusively on exports under the auspices of the acquisition of the world's nations to coffee most international destinations, cocoa, sugar, tea, vegetables, wine, specially designed, refreshing fruits, bananas, chocolate and simple. In 2007 trade, the conversion of skilled gross sales serious enough alone suffered due the supermarket was in the direction of approximately US $ 3.62 billion to improve (2.39 million), rich environment and 47% within 12 months of the calendar year. Fair trade is often providing 1-20% of gross sales in their classification of medicines in Europe and North America, the United States. ..Properly Faith in the plan ... cursed interventions towards closing in failure "vice president Cato Industries, appointed to inquire into the meaning of fair trade Brink Lindsey 2003 '. "Sensible changes direction Lindsay inaccurate provides guidance to the market in a heart that continues to change a design style and price of the unit complies without success. It is based very difficult, and you must deliver or later although costs Rule implementation and reduces the cost if you have a little time in the mirror. You'll be able to afford the really wide range plan alternatives to products and expenditures price to pay here.
With the efficient configuration package offered in the interpretation question fraction "which is a collaboration with the Carbon Fund worldwide, and acceptable substitute?"
In the statement, which tend to be small, and more? They allow you to search for carbon dioxide transport and delivery. All vehicles are responsible dioxide pollution, but they are the worst offenders?
Aviation.
Quota of the EU said that the greenhouse gas jet fuel greenhouse on the basis of 87% since 1990 years Boeing Company, Boeing said more than 5 747 liters of fuel burns kilometer. Paul Charles, spokesman for Virgin Atlantic, said flight CO² gas burned in different periods of rule. For example: (. The United Kingdom) Jorge Chavez airport to fly only in the vast world of Peru to London Heathrow with British Family Islands 6.314 miles (10162 km) works with about 31,570 liters of kerosene, which produces changes in only 358 for the incredible carbon.
Delivery.
John Vidal, Environment Editor parents argue that research on the oil company BP and researchers from the Department of Physics and the environment in Germany Wising said that about once a year before the transport height of 600 to 800 million tons. This is simply nothing more than twice in Colombia and more than all African nations spend together.
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PointHero
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She opened the machine’s mouth and put in a pod called Jet Fuel. The machine seemed to eat the pod and piss out the coffee.
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Harlan Coben (Six Years)
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The British custom of taking tea as an afternoon break has more to do with sugar than with tea. During the nineteenth century, when the custom arose, it was something like the coffee break in modern workplaces, but not so leisurely: a chance to gulp a quick cup of tea, which was invariably laced with sugar. In this way were the human machines of the factory “nourished”—fueled—without even needing to leave their machines.
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Richard Manning (Against the Grain: How Agriculture Has Hijacked Civilization)
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Right then, I was pissed off. It added fuel to the flame when I absorbed the fact that a red-haired vamp I didn’t know was standing on Eric’s coffee table (in high heels!) dancing to an old Rolling Stones CD. Another vampire with thick black hair was watching her with casual appreciation, as if he’d seen her do the same thing many times but still enjoyed the sight. Her stiletto heels were digging, digging into the wood of the table, one of Eric’s favorite acquisitions. I could feel my lips draw in like purse strings. A sideways glance at Pam showed me she was keeping her face as smooth and empty as a pretty bowl. With a huge effort, I wiped my own expression clean. Dammit, we’d just replaced all the carpeting and had the walls repainted after the Alexei Romanov debacle! Now the upholstery would need to be cleaned again, and I’d have to find someone to refinish the table.
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Charlaine Harris (Deadlocked (Sookie Stackhouse, #12))
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Schwieger ordered the submarine to the bottom so his crew could dine in peace. “And now,” said Zentner, “there was fresh fish, fried in butter, grilled in butter, sautéed in butter, all that we could eat.” These fish and their residual odors, however, could only have worsened the single most unpleasant aspect of U-boat life: the air within the boat. First there was the basal reek of three dozen men who never bathed, wore leather clothes that did not breathe, and shared one small lavatory. The toilet from time to time imparted to the boat the scent of a cholera hospital and could be flushed only when the U-boat was on the surface or at shallow depths, lest the undersea pressure blow material back into the vessel. This tended to happen to novice officers and crew, and was called a “U-boat baptism.” The odor of diesel fuel infiltrated all corners of the boat, ensuring that every cup of cocoa and piece of bread tasted of oil. Then came the fragrances that emanated from the kitchen long after meals were cooked, most notably that close cousin to male body odor, day-old fried onions. All this was made worse by a phenomenon unique to submarines that occurred while they were submerged. U-boats carried only limited amounts of oxygen, in cylinders, which injected air into the boat in a ratio that varied depending on the number of men aboard. Expended air was circulated over a potassium compound to cleanse it of carbonic acid, then reinjected into the boat’s atmosphere. Off-duty crew were encouraged to sleep because sleeping men consumed less oxygen. When deep underwater, the boat developed an interior atmosphere akin to that of a tropical swamp. The air became humid and dense to an unpleasant degree, this caused by the fact that heat generated by the men and by the still-hot diesel engines and the boat’s electrical apparatus warmed the hull. As the boat descended through ever colder waters, the contrast between the warm interior and cold exterior caused condensation, which soaked clothing and bred colonies of mold. Submarine crews called it “U-boat sweat.” It drew oil from the atmosphere and deposited it in coffee and soup, leaving a miniature oil slick. The longer the boat stayed submerged, the worse conditions became. Temperatures within could rise to over 100 degrees Fahrenheit. “You can have no conception of the atmosphere that is evolved by degrees under these circumstances,” wrote one commander, Paul Koenig, “nor of the hellish temperature which brews within the shell of steel.
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Erik Larson (Dead Wake: The Last Crossing of the Lusitania)
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I pluck the package of yuzu gummies from Eriku's palm and pop one in my mouth. "Umai!" I moan. "Now I know where all your energy comes from." I am fueled by sugar and love. The rest of the afternoon, I eat yuzu gummies, and by the end of our session, I know the ins and outs of ionic, metallic, and covalent bonds.
After that, he brings a new sweet every day. "It will help with your memory," he asserts. "Scents and flavors create specialized neurological pathways." He flips open a textbook. "Today is Tokyo Banana and intermolecular force." It goes on. Meito Cola Mochi Candy paired with changes of substances. Hokkaido melon with mascarpone-cheese-flavored Kit Kats and inorganic chemistry. We finish with Eiwa coffee-flavored marshmallows and organic chemistry.
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Emiko Jean (Tokyo Dreaming (Tokyo Ever After, #2))
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We read labels. We shun gluten, dairy, processed foods, and refined sugars. We buy organic. We use natural sunscreens and beauty products. We worry about fluoride in our water, smog in our air, hydrogenated oils in our food, and we debate whether plastic bottles are safe to drink from. We replace toxic cleaning products with Mrs. Meyer’s and homemade vinegar concoctions. We do yoga, we run, we SoulCycle and Fitbit, we go paleo and keto, we juice, we cleanse. We do coffee enemas and steam our yonis and drink clay and charcoal and shoot up vitamins and sit in infrared foil boxes and hire naturopaths and shamans and functional doctors and we take nootropics, and we stress about our telomeres (these are all real words). We are hypervigilant about everything we put into our body, everything we do to our body. And we are proud of this. We Instagram how proud we are of this and follow Goop and Well + Good and drop forty bucks on an exercise class because there are healing crystals in the floor. The global wellness economy is estimated to be worth four trillion dollars. Four trillion dollars. We are on an endless and expensive quest for wellness and vitality and youth. And we drink fucking rocket fuel.
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Holly Whitaker (Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol)
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Delivery drivers, fueled by coffee and pep pills, worked twenty to twenty-two-hour shifts, then slept for seven hours, had a meal, and returned to duty. Carpenters and construction crews formed out of nowhere and rows of Nissen huts came together in a minor miracle at the edge of the airfields. Men and women slept on floors. DPs and German veterans and anyone else who had been lucky enough to be hired were constantly disturbed all night by others looking for a sliver of space to sleep. The average participant saw it as a challenge. The older recruits had been through far worse in
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Noel Hynd (Judgment in Berlin: A Spy Story)
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With Hunt, the explosion of energy-filled light that had probably erupted from him when he’d made the Drop had likely gone toward fueling an entire city. She sometimes wondered about it: whose firstlight was powering her phone, or the stereo, or her coffee machine.
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Sarah J. Maas (House of Earth and Blood (Crescent City, #1))
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Embrace Efficiency, Elevate Flavor: Smart Kitchen Tools for Culinary Adventurers
The kitchen, once a realm of necessity, has morphed into a playground of possibility. Gone are the days of clunky appliances and tedious prep work. Enter the age of the smart kitchen tool, a revolution that whispers efficiency and shouts culinary liberation. For the modern gastronome, these tech-infused gadgets are not mere conveniences, but allies in crafting delectable adventures, freeing us to savor the journey as much as the destination.
Imagine mornings when your smart coffee maker greets you with the perfect brew, prepped by the whispers of your phone while you dream. Your fridge, stocked like a digital oracle, suggests recipes based on its ever-evolving inventory, and even automatically orders groceries you've run low on. The multi-cooker, your multitasking superhero, whips up a gourmet chili while you conquer emails, and by dinnertime, your smart oven roasts a succulent chicken to golden perfection, its progress monitored remotely as you sip a glass of wine.
But efficiency is merely the prologue. Smart kitchen tools unlock a pandora's box of culinary precision. Smart scales, meticulous to the milligram, banish recipe guesswork and ensure perfect balance in every dish. Food processors and blenders, armed with pre-programmed settings and self-cleaning prowess, transform tedious chopping into a mere blip on the culinary radar. And for the aspiring chef, a sous vide machine becomes a magic wand, coaxing impossible tenderness from the toughest cuts of meat.
Yet, technology alone is not the recipe for culinary bliss. For those who yearn to paint with flavors, smart kitchen tools are the brushes on their canvas. A connected recipe platform becomes your digital sous chef, guiding you through each step with expert instructions and voice-activated ease. Spice racks, infused with artificial intelligence, suggest unexpected pairings, urging you to venture beyond the familiar. And for the ultimate expression of your inner master chef, a custom knife, forged from heirloom steel and lovingly honed, becomes an extension of your hand, slicing through ingredients with laser focus and lyrical grace.
But amidst the symphony of gadgets and apps, let us not forget the heart of the kitchen: the human touch. Smart tools are not meant to replace our intuition but to augment it. They free us from the drudgery, allowing us to focus on the artistry, the love, the joy of creation. Imagine kneading dough, the rhythm of your hands mirroring the gentle whirring of a smart bread machine, then shaping a loaf that holds the warmth of both technology and your own spirit. Or picture yourself plating a dish, using smart portion scales for precision but garnishing with edible flowers chosen simply because they spark joy. This, my friends, is the symphony of the smart kitchen: a harmonious blend of tech and humanity, where efficiency becomes the brushstroke that illuminates the vibrant canvas of culinary passion.
Of course, every adventure, even one fueled by smart tools, has its caveats. Interoperability between gadgets can be a tangled web, and data privacy concerns linger like unwanted guests. But these challenges are mere bumps on the culinary road, hurdles to be overcome by informed choices and responsible data management. After all, we wouldn't embark on a mountain trek without checking the weather, would we?
So, embrace the smart kitchen, dear foodies! Let technology be your sous chef, your precision tool, your culinary muse. But never forget the magic of your own hands, the wisdom of your palate, and the joy of a meal shared with loved ones. For in the end, it's not about the gadgets, but the memories we create around them, the stories whispered over simmering pots, and the laughter echoing through a kitchen filled with the aroma of possibility.
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Daniel Thomas
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The decay spreads over the State, and the sweet smell is a great sorrow on the land. Men who can graft the trees and make the seed fertile and big can find no way to let the hungry people eat their produce. Men who have created new fruits in the world cannot create a system whereby their fruits may be eaten. And the failure hangs over the State like a great sorrow.
The works of the roots of the vines, of the trees, must be destroyed to keep up the price, and this is the saddest, bitterest thing of all. Carloads of oranges dumped on the ground. The people came for miles to take the fruit, but this could not be. How would they buy oranges at twenty cents a dozen if they could drive out and pick them up?
And men with hoses squirt kerosene on the oranges, and they are angry at the crime, angry at the people who have come to take the fruit. A million people hungry, needing the fruit—and kerosene sprayed over the golden mountains.
And the smell of rot fills the country.
Burn coffee for fuel in the ships. Burn corn to keep warm, it makes a hot fire. Dump potatoes in the rivers and place guards along the banks to keep the hungry people from fishing them out. Slaughter the pigs and bury them, and let the putrescence drip down into the earth.
There is a crime here that goes beyond denunciation. There is a sorrow here that weeping cannot symbolize. There is a failure here that topples all our success. The fertile earth, the straight tree rows, the sturdy trunks, and the ripe fruit. And children dying of pellagra must die because a profit cannot be taken from an orange. And coroners must fill in the certificate—died of malnutrition—because the food must rot, must be forced to rot.
The people come with nets to fish for potatoes in the river, and the guards hold them back; they come in rattling cars to get the dumped oranges, but the kerosene is sprayed. And they stand still and watch the potatoes float by, listen to the screaming pigs being killed in a ditch and covered with quick-lime, watch the mountains of oranges slop down to a putrefying ooze; and in the eyes of the people there is the failure; and in the eyes of the hungry there is a growing wrath. In the souls of the people the grapes of wrath are filling and growing heavy, growing heavy for the vintage.
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John Steinbeck (The Grapes of Wrath)
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We are the ultimate online destination for coffee enthusiasts seeking incredible coffee experiences. Our brand is fueled by a team of coffee nerds who consume copious amounts of their favorite brew daily, striving for perfection in each cup. We understand that the journey to incredible coffee is an intricate dance of technique, equipment, and passion for the bean. That's why we're committed to providing fellow coffee aficionados with the knowledge and tools needed to achieve coffee nirvana.
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Coffee Credible
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Say you use a French press to make coffee,” said Travis. “There are tons of French press designs out there—some are full stainless steel, some have mostly glass, some are more sleek, curved designs, some are more industrial. What we’d do to develop and split test a French press is collect all the product designs we think are best and then split test them against the top sellers in the category. Based on the split test, we’ll decide on which design to go with.” Getting customer feedback is a direct result of getting sales, according to Travis. “When you launch a product, you do whatever you can to get as many sales as you can early on, because that’s what drives feedback. That’s what allows you to listen to your customer. When we first started out, we went from, in four months, doing four to five thousand in sales a month, to two years in, doing about two million in sales a month.” Those sales are the fuel that runs the feedback machine and allows new products to be developed.
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Ryan Daniel Moran (12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur)
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a single cup of coffee could keep you sustained for three days straight. Jet fuel.
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L.T. Ryan (Close to Home (Bear & Mandy Logan #1))