Friendly User Quotes

I’m a modern man, a man for the millennium. Digital and smoke free. A diversified multi-cultural, post-modern deconstruction that is anatomically and ecologically incorrect. I’ve been up linked and downloaded, I’ve been inputted and outsourced, I know the upside of downsizing, I know the downside of upgrading. I’m a high-tech low-life. A cutting edge, state-of-the-art bi-coastal multi-tasker and I can give you a gigabyte in a nanosecond! I’m new wave, but I’m old school and my inner child is outward bound. I’m a hot-wired, heat seeking, warm-hearted cool customer, voice activated and bio-degradable. I interface with my database, my database is in cyberspace, so I’m interactive, I’m hyperactive and from time to time I’m radioactive. Behind the eight ball, ahead of the curve, ridin the wave, dodgin the bullet and pushin the envelope. I’m on-point, on-task, on-message and off drugs. I’ve got no need for coke and speed. I've got no urge to binge and purge. I’m in-the-moment, on-the-edge, over-the-top and under-the-radar. A high-concept, low-profile, medium-range ballistic missionary. A street-wise smart bomb. A top-gun bottom feeder. I wear power ties, I tell power lies, I take power naps and run victory laps. I’m a totally ongoing big-foot, slam-dunk, rainmaker with a pro-active outreach. A raging workaholic. A working rageaholic. Out of rehab and in denial! I’ve got a personal trainer, a personal shopper, a personal assistant and a personal agenda. You can’t shut me up. You can’t dumb me down because I’m tireless and I’m wireless, I’m an alpha male on beta-blockers. I’m a non-believer and an over-achiever, laid-back but fashion-forward. Up-front, down-home, low-rent, high-maintenance. Super-sized, long-lasting, high-definition, fast-acting, oven-ready and built-to-last! I’m a hands-on, foot-loose, knee-jerk head case pretty maturely post-traumatic and I’ve got a love-child that sends me hate mail. But, I’m feeling, I’m caring, I’m healing, I’m sharing-- a supportive, bonding, nurturing primary care-giver. My output is down, but my income is up. I took a short position on the long bond and my revenue stream has its own cash-flow. I read junk mail, I eat junk food, I buy junk bonds and I watch trash sports! I’m gender specific, capital intensive, user-friendly and lactose intolerant. I like rough sex. I like tough love. I use the “F” word in my emails and the software on my hard-drive is hardcore--no soft porn. I bought a microwave at a mini-mall; I bought a mini-van at a mega-store. I eat fast-food in the slow lane. I’m toll-free, bite-sized, ready-to-wear and I come in all sizes. A fully-equipped, factory-authorized, hospital-tested, clinically-proven, scientifically- formulated medical miracle. I’ve been pre-wash, pre-cooked, pre-heated, pre-screened, pre-approved, pre-packaged, post-dated, freeze-dried, double-wrapped, vacuum-packed and, I have an unlimited broadband capacity. I’m a rude dude, but I’m the real deal. Lean and mean! Cocked, locked and ready-to-rock. Rough, tough and hard to bluff. I take it slow, I go with the flow, I ride with the tide. I’ve got glide in my stride. Drivin and movin, sailin and spinin, jiving and groovin, wailin and winnin. I don’t snooze, so I don’t lose. I keep the pedal to the metal and the rubber on the road. I party hearty and lunch time is crunch time. I’m hangin in, there ain’t no doubt and I’m hangin tough, over and out!

this is the 21st century and we need to redefine r/evolution. this planet needs a people’s r/evolution. a humanist r/evolution. r/evolution is not about bloodshed or about going to the mountains and fighting. we will fight if we are forced to but the fundamental goal of r/evolution must be peace. we need a r/evolution of the mind. we need a r/evolution of the heart. we need a r/evolution of the spirit. the power of the people is stronger than any weapon. a people’s r/evolution can’t be stopped. we need to be weapons of mass construction. weapons of mass love. it’s not enough just to change the system. we need to change ourselves. we have got to make this world user friendly. user friendly. are you ready to sacrifice to end world hunger. to sacrifice to end colonialism. to end neo-colonialism. to end racism. to end sexism. r/evolution means the end of exploitation. r/evolution means respecting people from other cultures. r/evolution is creative. r/evolution means treating your mate as a friend and an equal. r/evolution is sexy. r/evolution means respecting and learning from your children. r/evolution is beautiful. r/evolution means protecting the people. the plants. the animals. the air. the water. r/evolution means saving this planet. r/evolution is love.

He did not blame them. Because in truth, that's what he did, what he was. Seduce and dominate. Charm and manipulate. A user of women. How they would scoff, Rothbury mused bitterly, if they knew that he was secretly in love with the silly little chit, spectacles and all.

It's like male geeks don't know how to deal with real live women, so they just assume it's a user interface problem. Not their fault. They'll just wait for the next version to come out- something more "user friendly.

He cocked his head in an overly dramatic fashion. "Hey, I just got it: it was you, wasn't it?" He looked at Lissa, the back at me. "She got you to kill the fox, didn't she?Some weird kind of lesbian voo—ahhh!” Ralf burst into flames. I jumped up and pushed Lissa out of the way—not easy to do, since we were sitting at our desks. We both ended up on the floor as screams—Ralf's in particular—filled the classroom and Ms. Meissner sprinted for the fire extinguisher. And then, just like that, the flames disappeared. Ralf was still screaming and patting himself down, but he didn't have a single singe mark on him. The only indication of what had happened was the lingering smell of smoke in the air. For several seconds, the entire classroom froze. Then, slowly, everyone put the pieces together. Moroi magical specializations were well known, and after scanning the room, I deduced three fire users: Ralf, his friend Jacob, and— Christian Ozera. Since neither Jacob nor Ralf would have set Ralf on fire, it sort of made the culprit obvious. The fact that Christian was laughing hysterically sort of gave it away too.

Users who continually find value in a product are more likely to tell their friends about it.

A circle of friends, doesn't always keep perfect relationships.

This plea comes from the bottom of my heart. Every friend of freedom, and I know you are one, must be as revolted as I am by the prospect of turning the United States into an armed camp, by the vision of jails filled with casual drug users and of an army of enforcers empowered to invade the liberty of citizens on slight evidence. A country in which shooting down unidentified planes "on suspicion" can be seriously considered as a drug-war tactic is not the kind of United States that either you or I want to hand on to future generations.

A product is viral if its core functionality encourages users to invite their friends to become users too.

We did make use, from time to time, of candles, neckties, scarves, shoelaces, a little water-color paintbrush, her hairbrush, butter, whipped cream, strawberry jam, Johnson’s Baby Oil, my Swedish hand vibrator, a fascinating bead necklace she had, miscellaneous common household items, and every molecule of flesh that was exposed to air or could be located with strenuous search.

You know it wrong honey. I am friendly. I am not user-friendly.

The way I see it, the difference between farmers and suburbanites is the difference in the way we feel about dirt. To them, the earth is something to be respected and preserved, but dirt gets no respect. A farmer likes dirt. Suburbanites like to get rid of it. Dirt is the working layer of earth, and dealing with dirt is as much a part of farm life as dealing with manure. Neither is user-friendly but both are necessary.

I'm not anti-social; I'm just not user friendly.

You’re not user-friendly. You’re too needy. You have no social currency. You’re a freak. Without a normative side, you can’t get in. That’s it. Sorry.

The key is remembering that anything you buy and don’t use, anything you throw away, anything you consume and don’t enjoy is money down the drain, wasting your life energy and wasting the finite resources of the planet. Any waste of your life energy means more hours lost to the rat race, making a dying. Frugality is the user-friendly and earth-friendly lifestyle.

The starry-eyed idealists of today have submerged their critical faculties beneath a tidal wave of slop marketed by those old hippies who now sell a user-friendly dilution of their original enlightenment.

Wozniak would be the gentle wizard coming up with a neat invention that he would have been happy just to give away, and Jobs would figure out how to make it user-friendly, put it together in a package, market it, and make a few bucks.

Whatever you do in life, make it matter. Along the way, you will discover that not everyone is on your side. Some may clap, but on the low, they are praying you fail.

The universe seems to be a lot like a car or a computer, in that it's designed to be user-friendly, which doesn't necessarily require the user to have a clue what's going on under the hood.

Whether we’re communicating with a human or a machine, the goal is to create a shared understanding of the world. That’s the point behind both the rules governing polite conversation and how a user-friendly machine should work.

Facebook knows almost everything about their lives, their families and their friends . . . It is also a platform built on exhibitionism and voyeurism, where users edit themselves to exhibit a more flattering side and they quietly spy on their friends.

Being user friendly doesn't mean you're going to be loved.

You have to know why people behave as they do—and design around their foibles and limitations, rather than some ideal.

The most important problems to solve were those that weren’t being expressed. The most important questions to ask were those that people never thought to ask themselves.

God’s justice is higher than merely punishing someone who has committed an injustice—He desires to restore everything that was lost.

Those people who post pictures of their dinner on Facebook, only to be disappointed by the lack of “likes” from friends, are simply trying to appeal to the wrong audience. If there were such a thing as Facebug (Facebook for microbes!), a picture of your dinner would provoke an excited response from millions of users—and shudders of disgust from millions more. The menu changes daily: useful milk digesters contained in a cheese sandwich, armies of Salmonella bacteria hiding in a delicious dish of tiramisu.

Just as we need to hide the massively complex details inside our fancy gadgets by elegant and user-friendly packaging, so we need to hide the details of many ideas in order to talk about them in a sufficiently compact way that we won’t get lost in a mountain of details.

The Frenchman sat up with that strange energy which comes often as the harbinger of death. "(...) This I tell you - I, Raoul de la Roche Pierre de Bras, dying upon the field of honour. And now kiss me, sweet friend, and lay me back, for the mists closes round me and I am gone!" With tender hands the squire [Nigel] lowered his comrade's head, but even as he did so there came a choking rush of blood, and the soul had passed. So died a gallant cavalier of France, and Nigel, as he knelt in the ditch beside him, prayed that his own end might be as noble and as debonair.

When it first emerged, Twitter was widely derided as a frivolous distraction that was mostly good for telling your friends what you had for breakfast. Now it is being used to organize and share news about the Iranian political protests, to provide customer support for large corporations, to share interesting news items, and a thousand other applications that did not occur to the founders when they dreamed up the service in 2006. This is not just a case of cultural exaptation: people finding a new use for a tool designed to do something else. In Twitter's case, the users have been redesigning the tool itself. The convention of replying to another user with the @ symbol was spontaneously invented by the Twitter user base. Early Twitter users ported over a convention from the IRC messaging platform and began grouping a topic or event by the "hash-tag" as in "#30Rock" or "inauguration." The ability to search a live stream of tweets - which is likely to prove crucial to Twitter's ultimate business model, thanks to its advertising potential - was developed by another start-up altogether. Thanks to these innovations, following a live feed of tweets about an event - political debates or Lost episodes - has become a central part of the Twitter experience. But for the first year of Twitter's existence, that mode of interaction would have been technically impossible using Twitter. It's like inventing a toaster oven and then looking around a year later and discovering that all your customers have, on their own, figured out a way to turn it into a microwave.

A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks with her friends. The slogan reminds the user, “Here’s why it’s worth recommending us; here’s why your friends and colleagues will be glad you told them about us.” And best of all, the script guarantees that the word of mouth is passed on properly – that the prospect is coming to you for the right reason.

Incorporating cryptocurrency in the traditional centralized financial system not only speeds up transactions exponentially, but also it makes the system more user-friendly, whereas in a decentralized system cryptocurrency will only breed insecurity and chaos, due to the utter absence of liability.

It’s hard to exaggerate how much the “like” button changed the psychology of Facebook use. What had begun as a passive way to track your friends’ lives was now deeply interactive, and with exactly the sort of unpredictable feedback that motivated Zeiler’s pigeons. Users were gambling every time they shared a photo, web link, or status update. A post with zero likes wasn’t just privately painful, but also a kind of public condemnation: either you didn’t have enough online friends, or, worse still, your online friends weren’t impressed. Like pigeons, we’re more driven to seek feedback when it isn’t guaranteed.

Western views of justice are primarily focused on how things should be done—laws, rules, and what should happen when laws are broken. In Hebrew thought, justice is focused on what life should be like. Justice in the Hebrew world was concerned not just with laws, but with enhancing all human life, especially the social world.

Apple’s chief technology officer, Ellen Hancock, argued for going with Sun’s UNIX-based Solaris operating system, even though it did not yet have a friendly user interface. Amelio began to favor using, of all things, Microsoft’s Windows NT, which he felt could be rejiggered on the surface to look and feel just like a Mac while being compatible

If ever I create a website, I'll call it Two-Face Book, and I'll invite everyone to it, it will be a game board, of a whitewash chalkboard. A social network, with reserved intentions, where we can fall into our cliques and circle of friends. We can dis who we want and accept who appeals to our discretion. Where the users will keep abusing, and abusers keep using, where the computer bullies will keep swinging and the J-birds that fly by will die; where the lonely will keep seeking and the needy still go desperate, where the envious will keep hating, and the lustful will keep flashing. Where those that think ignoring, will keep one down and the wannabes will foolishly think themselves greater by the number of "likes" that pours caffeine into their coffee. We can jump on the bandwagon of likes, or reserve not to show we care. Where the scorners, scammers and stalkers lay wait to take hold of the innocent and fragile, and my pockets will get fatter as more and more will join up, where being fake is accepted. As a mirror that stares at a different face. It will be my two-face epilogue, in a 3-world dimension, of a twofold war. I will build an empire of contagious hooks, and still we will live, happily-ever disastrous.

people need simple, secure, powerful, integrated, and user-friendly ways to create, consume, purchase, share, and manage their content.

In order to build products that users love, we need to include users in the process of building them.

Design is the silent salesman-Henry Dreyfuss

Doing justice” meant not only “not doing wrong,” but also actively doing right and restoring what is broken.

God’s justice is satisfied when there is restoration.

Instead of using His righteousness as an excuse to distance Himself from people, God’s righteousness means that He comes so close that He can save His people.

If English is here to stay, the least we Indians can do is to promote Hinglish. The best of two languages will make Hinglish user-friendly.

Douglas Adams amusingly satirized computer addiction of exactly the kind that hit me. The target of his satire was the programmer who had a particular problem X, which needed solving. He could have written a program in five minutes to solve X and then got on and used his solution. But instead of just doing that, he spent days and weeks writing a more general program that could be used by anybody at any time to solve all similar problems of the general class of X. The fascination lies in the generality and in the purveying of an aesthetically pleasing, user-friendly product for the benefit of a population of hypothetical and very probably non-existent users – not in actually finding the answer to the particular problem X.

Most people have managed to get by without being educated…because, in order to make education more user-friendly, they managed to forget about the changes in people’s brains that are supposed to happen.

In sum, then a conservative tech writer offers a really attractive way of looking at viewer passivity and TV's institutionalization of irony, narcissism, nihilism, stasis. It's not our fault! It's outmoded technology's fault! If TV-dissemination were up to date, it would be impossible for it to "institutionalize" anything through its demonic "mass psychology"! Let's let Joe B., the little lonely guy, be his own manipulator or video-bits! Once all experience is finally reduced to marketable image, once the receiving user of user-friendly receivers can choose freely, Americanly, from an Americanly infinite variety of moving images hardly distinguishable from real-life images, and can then choose further just how he wishes to store, enhance, edit, recombine, and present those images to himself, in the privacy of his very own home and skull, TV's ironic, totalitarian grip on the American psychic cajones will be broken!" E Unibus Pluram: Television and U.S. Fiction" (The Review of Contemporary Fiction, 1993)

...there is no question that precision is difficult to achieve. Imprecision is easier. Imprecision is available in a wide variety of attractice and user-friendly forms: cliches, abstractions and generalizations, jargon, passive constructions, hyperbole, sentimentality, and reassuring absolutes. Imprecision minimizes discomfort and creates a big, soft, hospitable place for all opinions; even the completely vacuous can find a welcome there. So the practice of precision not only requires attentiveness and effort; it may also require the courage to afflict the comfortable and, consequently, tolerate their resentment.

Tyrena did not laugh again but her smile slashed upward in a twist of green lips. “Martin, Martin, Martin,” she said, “the population of literate people has been declining steadily since Gutenberg’s day. By the twentieth century, less than two percent of the people in the so-called industrialized democracies read even one book a year. And that was before the smart machines, dataspheres, and user-friendly environments.

From the moment I was first pregnant, and those around me insisted that treats such as cold cuts and nail polish could cut my unborn child's potential IQ in half, I got into the habit of NOT seeking out the little things that brought me joy. Like soft cheese. And getting too close to a Starbucks. Then my son came, and I was too busy crying while searching for his User Manual to consider a manicure or massage. I lasted about a week as a new mom before reaching out to others in my situation online. As exhausted, cranky, and confused as I was, I needed friends. It didn't take long for this gaggle of desperate, sleepless women to meet up in person...

The work I do is not exactly respectable. But I want to explain how it works without any of the negatives associated with my infamous clients. I’ll show how I manipulated the media for a good cause. A friend of mine recently used some of my advice on trading up the chain for the benefit of the charity he runs. This friend needed to raise money to cover the costs of a community art project, and chose to do it through Kickstarter, the crowdsourced fund-raising platform. With just a few days’ work, he turned an obscure cause into a popular Internet meme and raised nearly ten thousand dollars to expand the charity internationally. Following my instructions, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.) Next, he wrote a short article for a small local blog in Brooklyn and embedded the video. This site was chosen because its stories were often used or picked up by the New York section of the Huffington Post. As expected, the Huffington Post did bite, and ultimately featured the story as local news in both New York City and Los Angeles. Following my advice, he sent an e-mail from a fake address with these links to a reporter at CBS in Los Angeles, who then did a television piece on it—using mostly clips from my friend’s heavily edited video. In anticipation of all of this he’d been active on a channel of the social news site Reddit (where users vote on stories and topics they like) during the weeks leading up to his campaign launch in order to build up some connections on the site. When the CBS News piece came out and the video was up, he was ready to post it all on Reddit. It made the front page almost immediately. This score on Reddit (now bolstered by other press as well) put the story on the radar of what I call the major “cool stuff” blogs—sites like BoingBoing, Laughing Squid, FFFFOUND!, and others—since they get post ideas from Reddit. From this final burst of coverage, money began pouring in, as did volunteers, recognition, and new ideas. With no advertising budget, no publicist, and no experience, his little video did nearly a half million views, and funded his project for the next two years. It went from nothing to something. This may have all been for charity, but it still raises a critical question: What exactly happened? How was it so easy for him to manipulate the media, even for a good cause? He turned one exaggerated amateur video into a news story that was written about independently by dozens of outlets in dozens of markets and did millions of media impressions. It even registered nationally. He had created and then manipulated this attention entirely by himself.

A map may become outdated when a newer version comes out, but the old one is never useless. With time a map becomes a graphic history of things as they were, and to the user a map is a friend to be treasured and a diary of past adventure.

wastepaper basket n. user-friendly, space-effective, flexible deskside sortation unit Government officials in Toronto, Canada, paid $123.80 [Canadian] each for "user friendly, space effective, flexible deskside sortation units," more commonly known as wastepaper baskets.

Facebook automatically catalogued every tiny action from its users, not just their comments and clicks but the words they typed and did not send, the posts they hovered over while scrolling and did not click, and the people's names they searched and did not befriend. They could use that data, for instance, to figure out who your closest friends were, defining the strength of the relationship with a constantly changing number between 0 and 1 they called a "friend coefficient". The people rated closest to 1 would always be at the top of your news feed.

the population of literate people has been declining steadily since Gutenberg’s day. By the twentieth century, less than two percent of the people in the so-called industrialized democracies read even one book a year. And that was before the smart machines, dataspheres, and user-friendly environments.

The technology of the book is much more flexible than film, more user friendly. The reader can dip into the book at will, without electricity, and is always aware of where she is in the book, halfway through, a third of the way, mere pages from the end, her fingers helping to measure the excitement of coming to the conclusion.

This is an age-old fantasy. I remember reading a quote from the apologist Edward John Carnell in Ian Murray’s biography of the Welsh preacher David Martyn Lloyd-Jones. During the formative years of Fuller Theological Seminary, Carnell said regarding evangelicalism, “We need prestige desperately.” Christians have worked hard to position themselves in places of power within the culture. They seek influence academically, politically, economically, athletically, socially, theatrically, religiously, and every other way, in hopes of gaining mass media exposure. But then when they get that exposure—sometimes through mass media, sometimes in a very broad-minded church environment—they present a reinvented designer pop gospel that subtly removes all of the offense of the gospel and beckons people into the kingdom along an easy path. They do away with all that hard-to-believe stuff about self-sacrifice, hating your family, and so forth. The illusion is that we can preach our message more effectively from lofty perches of cultural power and influence, and once we’ve got everybody’s attention, we can lead more people to Christ by taking out the sting of the gospel and nurturing a user-friendly message. But to get to these lofty perches, “Christian” public figures water down and compromise the truth; then, to stay up there, they cave in to pressure to perpetuate false teaching so their audience will stay loyal.

The word theologian doesn’t appear in the Bible. Old Testament writers used a warmer, user-friendly expression, describing people who “walked with God.” A theologian takes a long walk through life with God — living in his presence, going his way, learning to see the world through his eyes, and getting to know his character so that trusting him in the dark

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God’s personal, passionate concern for justice and righteousness was the starting place for His people to build them into every part of their culture. The place we should all live from is “justice and righteousness.” Everything we do, from the way we raise our families to the way we run our businesses to our own relationships with the vulnerable, should reflect “justice and righteousness.

morning, be aware of My Presence with you. You may not be thinking clearly yet, but I am. Your early morning thoughts tend to be anxious ones until you get connected with Me. Invite Me into your thoughts by whispering My Name. Suddenly your day brightens and feels more user-friendly. You cannot dread a day that is vibrant with My Presence. You gain confidence through knowing that I am with you—that you face nothing alone. Anxiety stems from asking the wrong question: “If such and such happens, can I handle it?” The true question is not whether you can cope with whatever happens, but whether you and I together can handle anything that occurs. It is this you-and-I-together factor that gives you confidence to face the day cheerfully. PSALM 5:3; PSALM 63:1 NKJV; PHILIPPIANS 4:13

The welfare of you, your community, and the world are central to living righteousness. The Creator of the universe knows what we need to do to stay healthy, balanced, and free within the design of His creation. This is His how-to guide for living our healthiest, most relationally rich and happy life. Staying inside His boundary lines is ultimately for our own benefit. When we go outside them, we are hurting ourselves and others.

Perhaps you’re reading this book with your phone by your side, checking your email whenever your attention drifts, tapping text messages to a friend. You sit at the end of a long line of inventions that might never have existed but for people with disabilities: the keyboard on your phone, the telecommunications lines it connects with, the inner workings of email. In 1808, Pellegrino Turri built the first typewriter so that his blind lover, Countess Carolina Fantoni da Fivizzano, could write letters more legibly. In 1872, Alexander Graham Bell invented the telephone to support his work helping the deaf. And in 1972, Vint Cerf programmed the first email protocols for the nascent internet. He believed fervently in the power of electronic letters, because electronic messaging was the best way to communicate with his wife, who was deaf, while he was at work.

Similarly, a psychoanalytic reading of Toni Morrison’s The Bluest Eye (1970) might analyze the ways in which the novel reveals the debilitating psychological effects of racism, especially when these effects are internalized by its victims, which we see in the belief of many of the black characters that their race has the negative qualities ascribed to it by white America. These psychological effects are evident, for example, in the Breedloves’ conviction that they are ugly simply because they have African features;

Lord, here's what we need today, right away, or as soon as we can get it: we need world peace, prosperity, security, life without risk, pleasure without pain, happiness without cost, and discipleship with no cross. That's why we're here, at church, to get our needs met. Our church tries to be user-friendly and seeker sensitive. That's why on Sundays we serve espresso with a dash of amaretto before our services, a little caffeine boost until we get to the main point of our worship: the prayer requests. So like we were saying, we need a quick recovery from gall bladder surgery, an effortless cataract removal, a happy marriage, obedient and chaste kids, and a reason to get out of bed in the morning. If you love us, you'll meet our needs. Now then, is there something that we could do for you? You're thirsty? Well, if you're the Messiah, why don't you fix yourself a divine drink? We've got needs of our own, thank you. It's our job to have need; it's your job to meet need. For this and all other needs, spoken and unspoken, felt and unfelt, incipient and obvious, personal and corporate, immediate and long term, we pray. Amen.  

system,” he explained to Time. “We can take full responsibility for the user experience. We can do things that the other guys can’t do.” Apple’s first integrated foray into the digital hub strategy was video. With FireWire, you could get your video onto your Mac, and with iMovie you could edit it into a masterpiece. Then what? You’d want to burn some DVDs so you and your friends could watch it on a TV. “So we spent a lot of time working with the drive manufacturers to get a consumer drive that could burn a DVD,” he said. “We were the first to ever ship that.” As usual Jobs focused on making the product as simple as possible for the user,

For many, Facebook is less about looking up friends than it is about looking at friends. Research tells us that, on average, Facebook users spend more time examining others’ pages than adding content to their own. The site’s most frequent visitors—most often females who post and share photos and who receive status updates—use the site for “social surveillance.” These social investigators usually aren’t getting in touch or staying in touch with friends as much as they are checking up on them. And my clients are right: Judging and evaluating are involved. In one study, nearly four hundred participants examined mock-up Facebook pages and rated web-page owners for attractiveness, only to decide that the best-looking owners were the ones with the best-looking friends.

Peter Thiel and Ken Howery at Founders Fund, however, reached out to their friends behind the scenes at Friendster. They dug into why users were leaving the site. Like other users, Thiel and Howery knew that Friendster crashed often. They also knew that the team behind Friendster had received, and ignored, crucial advice on how to scale their site—how to transform a system built for a few thousand users into one that could support millions of users. They asked for and received a copy of Friendster’s data on user retention. They were stunned by how long users stayed with the site, despite the irritating crashes. They concluded that users weren’t leaving because social networks were weak business models, like clothing brands. They were leaving because of a software glitch. It was a False Fail. Thiel wrote Zuckerberg a check for $500,000. Eight years later, he sold most of his stake in Facebook for roughly a billion dollars.

Isabella Di Fabio Secret Story Social Media Features Immediacy: the immediate form of communication through Social Media, allows faster interaction and favors a close relationship between friends, family and the company itself. Personalization: consists of fully adapting to the tastes and personality of the user, also allowing direct interaction with other users and even with business accounts, by an administrator or Community Manager. In this way, the networking experience is intimate and unique. Connectivity: the connectivity of new technologies has been used by Social Media, to have a presence in almost all gadgets: computer, tablets, smartphones ... The presence of a company or an individual in social networks can be seen as a requirement to reach new audiences. Massivity: it is one of the great attractions of Social Media. The main social networks have millions of users worldwide, to whom we can present our content in the form of advertising or news.

The potential for manipulation here is enormous. Here’s one example. During the 2012 election, Facebook users had the opportunity to post an “I Voted” icon, much like the real stickers many of us get at polling places after voting. There is a documented bandwagon effect with respect to voting; you are more likely to vote if you believe your friends are voting, too. This manipulation had the effect of increasing voter turnout 0.4% nationwide. So far, so good. But now imagine if Facebook manipulated the visibility of the “I Voted” icon on the basis of either party affiliation or some decent proxy of it: ZIP code of residence, blogs linked to, URLs liked, and so on. It didn’t, but if it had, it would have had the effect of increasing voter turnout in one direction. It would be hard to detect, and it wouldn’t even be illegal. Facebook could easily tilt a close election by selectively manipulating what posts its users see. Google might do something similar with its search results.

The Xerox Corporation’s Palo Alto Research Center, known as Xerox PARC, had been established in 1970 to create a spawning ground for digital ideas. It was safely located, for better and for worse, three thousand miles from the commercial pressures of Xerox corporate headquarters in Connecticut. Among its visionaries was the scientist Alan Kay, who had two great maxims that Jobs embraced: “The best way to predict the future is to invent it” and “People who are serious about software should make their own hardware.” Kay pushed the vision of a small personal computer, dubbed the “Dynabook,” that would be easy enough for children to use. So Xerox PARC’s engineers began to develop user-friendly graphics that could replace all of the command lines and DOS prompts that made computer screens intimidating. The metaphor they came up with was that of a desktop. The screen could have many documents and folders on it, and you could use a mouse to point and click on the one you wanted to use.

1. True trolls are internet users who set out to ruin someone else’s day. Everyone else is merely someone who disagrees with you, which is allowed. It is hard to differentiate between someone who is ‘generally disagreeable to the entire world’ and ‘currently disagreeing with me’. So we move to… 2. They can’t speak proper, innit. Their punctuation, spelling or grammar is so far round the spout it’s actually random. Of course, this could also indicate someone with a learning difficulty, so to be kind we need to check off some more identifying factors such as… 3. They say extremely unreasonable things. Not just ‘Yeah well, so what, copper?’ but posting on the Facebook memorial pages of murdered children that they deserved it, searching out women to call them whores, or sending rape and death threats. This isn’t normal debate. 4. They are not friends with logic. If you question them, ask them why or suggest substantiating this or that, they will scream, kick a table or call you a Nazi. 5. The sheer volume of their posts –either in word count or frequency –indicates a serious personality disorder. 6. If you saw them on the bus, you would sit elsewhere.

Critics are also overwhelmingly male—one survey of film review aggregator site Rotten Tomatoes found only 22 percent of the critics afforded “top critic” status were female.14 More recently, of course, we have become accustomed to a second set of gatekeepers: our friends and family and even random strangers we’ve decided to follow on social media, as well as “peer” reviewers on sites like Goodreads and IMDb. But peer review sites are easily skewed by a motivated minority with a mission (see the Ghostbusters reboot and the handful of manbabies dedicated to its ruination) or by more stubborn and pervasive implicit biases, which most users aren’t even aware they have. (The data crunchers at FiveThirtyEight.com found that male peer reviewers regularly drag down aggregate review scores for TV shows aimed at women, but the reverse isn’t true.)15 As for the social networks we choose? They’re usually plagued by homophily, which is a fancy way to say that it’s human nature to want to hang out with people who make us feel comfortable, and usually those are people who remind us of us. Without active and careful intervention on our part, we can easily be left with an online life that tells us only things we already agree with and recommends media to us that doesn’t challenge our existing worldview.

Outlawing drugs in order to solve drug problems is much like outlawing sex in order to win the war against AIDS. We recognize that people will continue to have sex for nonreproductive reasons despite the laws and mores. Therefore, we try to make sexual practices as safe as possible in order to minimize the spread of the AIDS viruses. In a similar way, we continually try to make our drinking water, foods, and even our pharmaceutical medicines safer. The ubiquity of chemical intoxicants in our lives is undeniable evidence of the continuing universal need for safer medicines with such applications. While use may not always be for an approved medical purpose, or prudent, or even legal, it is fulfilling the relentless drive we all have to change the way we feel, to alter our behavior and consciousness, and, yes, to intoxicate ourselves. We must recognize that intoxicants are medicines, treatments for the human condition. Then we must make them as safe and risk free and as healthy as possible. Dream with me for a moment. What would be wrong if we had perfectly safe intoxicants? I mean drugs that delivered the same effects as our most popular ones but never caused dependency, disease, dysfunction, or death. Imagine an alcohol-type substance that never caused addiction, liver disease, hangovers, impaired driving, or workplace problems. Would you care to inhale a perfumed mist that is as enjoyable as marijuana or tobacco but as harmless as clean air? How would you like a pain-killer as effective as morphine but safer than aspirin, a mood enhancer that dissolves on your tongue and is more appealing than cocaine and less harmful than caffeine, a tranquilizer less addicting than Valium and more relaxing than a martini, or a safe sleeping pill that allows you to choose to dream or not? Perhaps you would like to munch on a user friendly hallucinogen that is as brief and benign as a good movie? This is not science fiction. As described in the following pages, there are such intoxicants available right now that are far safer than the ones we currently use. If smokers can switch from tobacco cigarettes to nicotine gum, why can’t crack users chew a cocaine gum that has already been tested on animals and found to be relatively safe? Even safer substances may be just around the corner. But we must begin by recognizing that there is a legitimate place in our society for intoxication. Then we must join together in building new, perfectly safe intoxicants for a world that will be ready to discard the old ones like the junk they really are. This book is your guide to that future. It is a field guide to that silent spring of intoxicants and all the animals and peoples who have sipped its waters. We can no more stop the flow than we can prevent ourselves from drinking. But, by cleaning up the waters we can leave the morass that has been the endless war on drugs and step onto the shores of a healthy tomorrow. Use this book to find the way.

Dear Net-Mail User [ EweR-635-78-2267-3 aSp]: Your mailbox has just been rifled by EmilyPost, an autonomous courtesy-worm chain program released in October 2036 by an anonymous group of net subscribers in western Alaska. [ ref: sequestered confession 592864-2376298.98634, deposited with Bank Leumi 10/23/36:20:34:21. Expiration-disclosure 10 years.] Under the civil disobedience sections of the Charter of Rio, we accept in advance the fines and penalties that will come due when our confession is released in 2046. However we feel that’s a small price to pay for the message brought to you by EmilyPost. In brief, dear friend, you are not a very polite person. EmilyPost’s syntax analysis subroutines show that a very high fraction of your Net exchanges are heated, vituperative, even obscene. Of course you enjoy free speech. But EmilyPost has been designed by people who are concerned about the recent trend toward excessive nastiness in some parts of the Net. EmilyPost homes in on folks like you and begins by asking them to please consider the advantages of politeness. For one thing, your credibility ratings would rise. (EmilyPost has checked your favorite bulletin boards, and finds your ratings aren’t high at all. Nobody is listening to you, sir!) Moreover, consider that courtesy can foster calm reason, turning shrill antagonism into useful debate and even consensus. We suggest introducing an automatic delay to your mail system. Communications are so fast these days, people seldom stop and think. Some Net users act like mental patients who shout out anything that comes to mind, rather than as functioning citizens with the human gift of tact. If you wish, you may use one of the public-domain delay programs included in this version of EmilyPost, free of charge. Of course, should you insist on continuing as before, disseminating nastiness in all directions, we have equipped EmilyPost with other options you’ll soon find out about…

recalled Stephen Crocker, a graduate student on the UCLA team who had driven up with his best friend and colleague, Vint Cerf. So they decided to meet regularly, rotating among their sites. The polite and deferential Crocker, with his big face and bigger smile, had just the right personality to be the coordinator of what became one of the digital age’s archetypical collaborative processes. Unlike Kleinrock, Crocker rarely used the pronoun I; he was more interested in distributing credit than claiming it. His sensitivity toward others gave him an intuitive feel for how to coordinate a group without trying to centralize control or authority, which was well suited to the network model they were trying to invent. Months passed, and the graduate students kept meeting and sharing ideas while they waited for some Powerful Official to descend upon them and give them marching orders. They assumed that at some point the authorities from the East Coast would appear with the rules and regulations and protocols engraved on tablets to be obeyed by the mere managers of the host computer sites. “We were nothing more than a self-appointed bunch of graduate students, and I was convinced that a corps of authority figures or grownups from Washington or Cambridge would descend at any moment and tell us what the rules were,” Crocker recalled. But this was a new age. The network was supposed to be distributed, and so was the authority over it. Its invention and rules would be user-generated. The process would be open. Though it was funded partly to facilitate military command and control, it would do so by being resistant to centralized command and control. The colonels had ceded authority to the hackers and academics. So after an especially fun gathering in Utah in early April 1967, this gaggle of graduate students, having named itself the Network Working Group, decided that it would be useful to write down some of what they had conjured up.95 And Crocker, who with his polite lack of pretense could charm a herd of hackers into consensus, was tapped for the task. He was anxious to find an approach that did not seem presumptuous. “I realized that the mere act of writing down what we were talking about could be seen as a presumption of authority and someone was going to come and yell at us—presumably some adult out of the east.

A LITTLE BIT before Adeline made her unforgivable mistake, a billionaire named Sheryl Sandberg wrote a book called Lean In: Women, Work, and the Will to Lead. Sheryl Sandberg didn’t have much eumelanin in the basale stratum of her epidermis. In her book, Sheryl Sandberg proposed that women who weren’t billionaires could stop being treated like crap by men in the workplace if only they smiled more and worked harder and acted more like the men who treated them like crap. Billionaires were always giving advice to people who weren’t billionaires about how to become billionaires. It was almost always intolerable bullshit. SANDBERG BECAME A BILLIONAIRE by working for a company named Facebook. Facebook made its money through an Internet web and mobile platform which advertised cellphones, feminine hygiene products and breakfast cereals. This web and mobile platform was also a place where hundreds of millions of people offered up too much information about their personal lives. Facebook was invented by Mark Zuckerberg, who didn’t have much eumelanin in the basale stratum of his epidermis. What is your gender? asked Facebook. What is your relationship status? asked Facebook. What is your current city? asked Facebook. What is your name? asked Facebook. What are your favorite movies? asked Facebook. What is your favorite music? asked Facebook. What are your favorite books? asked Facebook. ADELINE’S FRIEND, the writer J. Karacehennem, whose last name was Turkish for Black Hell, had read an essay called “Generation Why?” by Zadie Smith, a British writer with a lot of eumelanin in the basale stratum of her epidermis. Zadie Smith’s essay pointed out that the questions Facebook asked of its users appeared to have been written by a 12-year-old. But these questions weren’t written by a 12-year-old. They were written by Mark Zuckerberg. Mark Zuckerberg was a billionaire. Mark Zuckerberg was such a billionaire that he was the boss of other billionaires. He was Sheryl Sandberg’s boss. J. Karacehennem thought that he knew something about Facebook that Zadie Smith, in her decency, hadn’t imagined. “The thing is,” said J. Karacehennem, whose last name was Turkish for Black Hell, “that we’ve spent like, what, two or three hundred years wrestling with existentialism, which really is just a way of asking, Why are we on this planet? Why are people here? Why do we lead our pointless lives? All the best philosophical and novelistic minds have tried to answer these questions and all the best philosophical and novelistic minds have failed to produce a working answer. Facebook is amazing because finally we understand why we have hometowns and why we get into relationships and why we eat our stupid dinners and why we have names and why we own idiotic cars and why we try to impress our friends. Why are we here, why do we do all of these things? At last we can offer a solution. We are on Earth to make Mark Zuckerberg and Sheryl Sandberg richer. There is an actual, measurable point to our striving. I guess what I’m saying, really, is that there’s always hope.

22. Giving up Distraction Week #4 Saturday Scripture Verses •Hebrews 12:1–2 •Mark 1:35 •John 1:14–18 Questions to Consider •What distracts you from being present with other people around you? •What distracts you from living out God’s agenda for your life? •What helps you to focus and be the most productive? •How does Jesus help us focus on what is most important in any given moment? Plan of Action •At your next lunch, have everyone set their phone facing down at the middle of the table. The first person who picks up their phone pays for the meal. •Challenge yourself that the first thing you watch, read, or listen to in the morning when you wake up is God’s Word (not email or Facebook). •Do a digital detox. Turn off everything with a screen for 24 hours. Tomorrow would be a great day to do it, since there is no “40 Things Devotion” on Sunday. Reflection We live in an ever connected world. With smart phones at the tip of our fingers, we can instantly communicate with people on the other side of the world. It is an amazing time to live in. I love the possibilities and the opportunities. With the rise of social media, we not only connect with our current circle of friends and family, but we are also able to connect with circles from the past. We can build new communities in the virtual world to find like-minded people we cannot find in our physical world. Services like Facebook, Twitter, YouTube, and Instagram all have tremendous power. They have a way of connecting us with others to shine the light of Jesus. While all of these wonderful things open up incredible possibilities, there are also many dangers that lurk. One of the biggest dangers is distraction. They keep us from living in the moment and they keep us from enjoying the people sitting right across the room from us. We’ve all seen that picture where the family is texting one another from across the table. They are not looking at each other. They are looking at the tablet or the phone in front of them. They are distracted in the moment. Today we are giving up distraction and we are going to live in the moment. Distraction doesn’t just come from modern technology. We are distracted by our work. We are distracted by hobbies. We are distracted by entertainment. We are distracted by busyness. The opposite of distraction is focus. It is setting our hearts and our minds on Jesus. It’s not just putting him first. It’s about him being a part of everything. It is about making our choices to be God’s choices. It is about letting him determine how we use our time and focus our attention. He is the one setting our agenda. I saw a statistic that 80% of smartphone users will check their phone within the first 15 minutes of waking up. Many of those are checking their phones before they even get out of bed. What are they checking? Social media? Email? The news of the day? Think about that for a moment. My personal challenge is the first thing I open up every day is God’s word. I might open up the Bible on my phone, but I want to make sure the first thing I am looking at is God’s agenda. When I open up my email, my mind is quickly set to the tasks those emails generate rather than the tasks God would put before me. Who do I want to set my agenda? For me personally, I know that if God is going to set the agenda, I need to hear from him before I hear from anyone else. There is a myth called multitasking. We talk about doing it, but it is something impossible to do. We are very good at switching back and forth from different tasks very quickly, but we are never truly doing two things at once. So the challenge is to be present where God has planted you. In any given moment, know what is the one most important thing. Be present in that one thing. Be present here and now.

Teamwork is good netiquette. All good users can work together to accomplish goals. NetworkEtiquette.net

Users who continually find value in a product are more likely to tell their friends about it. Frequent usage creates more opportunities to encourage people to invite their friends, broadcast content, and share through word-of-mouth. Hooked users become brand evangelists — megaphones for your company, bringing in new users at little or no cost. Products with higher user engagement also have the potential to grow faster than their rivals.

Having a greater proportion of users returning to a service daily, dramatically increases Viral Cycle Time for two reasons: First, daily users initiate loops more often (think tagging a friend in a Facebook photo); second, more daily active users means more people to respond and react to each invitation.

Interesting facts about Facebook: · More than 400 million active users · 50% of our active users log on to Facebook in any given day · More than 35 million users update their status each day · More than 60 million status updates posted each day · More than 3 billion photos uploaded to the site each month · More than 5 billion pieces of content (links, news stories, blog posts, notes, photo albums, etc.) shared each week · More than 3.5 million events created each month · More than 3 million active Pages on Facebook · More than 1.5 million local businesses have active Pages on Facebook · More than 20 million people become fans of Interesting facts about Facebook users: · Average user has 130 friends on the site · Average user sends 8 friend requests per month · Average user spends more than 55 minutes per day on Facebook · Average user clicks the Like button on 9 pieces of content each month · Average user writes 25 comments on Facebook content each month · Average user becomes a fan of 4 Pages each month · Average user is invited to 3 events per month · Average user is a member of 13 groups Pages each day · Pages have created more than 5.3 billion fans

Facebook provides numerous examples of variable social rewards. Logging-in reveals an endless stream of content friends have shared, comments from others, and running tallies of how many people have “liked” something (figure 21). The uncertainty of what users will find each time they visit the site creates the intrigue needed to pull them back again. While variable content gets users to keep searching for interesting tidbits in their Newsfeeds, a click of the “Like” button provides a variable reward for the content’s creators. “Likes” and comments offer tribal validation for those who shared the content, and provide variable rewards that motivate them to continue posting.

Facebook Facebook provides numerous examples of variable social rewards. Logging-in reveals an endless stream of content friends have shared, comments from others, and running tallies of how many people have “liked” something (figure 21). The uncertainty of what users will find each time they visit the site creates the intrigue needed to pull them back again. While variable content gets users to keep searching for interesting tidbits in their Newsfeeds, a click of the “Like” button provides a variable reward for the content’s creators. “Likes” and comments offer tribal validation for those who shared the content, and provide variable rewards that motivate them to continue posting.

I'm not anti-social, I'm just not user friendly.

The share feature enables you to share books, Kindle highlights, and comments with friends via social networks. To link your Kindle to your social network accounts and enable sharing, from the Home screen, tap the Menu button and select Settings. On the Settings page, tap Reading Options, and then tap Social Networks.

I am yet to find one reliable friend in this crowd of shifting strangers. I have no true friends only mimicries, users and loopers. People popping in and out, keeping tabs on my life, not adding much credence to my existence yet not abandoning my life entirely because they know that greatness lies beyond the layers of this muck. It is up to me to discover those who are worth taking on this journey towards my destiny and the ones who will only get in my way.

Your Highlight on page 63 | location 958-961 | Added on Thursday, 5 June 2014 15:38:27 A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks with her friends. The slogan reminds the user, “Here’s why it’s worth recommending us; here’s why your friends and colleagues will be glad you told them about us.” And best of all, the script guarantees that the word of mouth is passed on properly – that the prospect is coming to you for the right reason.

see what your friends are reading and see your Want to Read, Currently Reading, and Read shelves. When you create a new account, you will have the opportunity to choose Readers to Follow. If you connect using your Facebook account, any

Note that rating a book automatically adds it to your Read shelf if it is not already there. Shelved and rated books will be visible to all of your friends. You can always remove a shelved book later by tapping the Shelf icon and selecting Remove from Shelf. Select

Facebook friends who are also on Goodreads will be added to your Goodreads friend list automatically. Next, you will be directed to a list of your Amazon book purchases, both digital and physical. Tap the Shelf icon to shelve the book. You can also rate a book

In the Adventure mode, the user is allowed to use customized maps, made by the user himself to create a desired platform for him. The player can place several restrictions, like letting use only the appropriate tool to get a task done, something that is not required in the normal modes. This restrictions and modifications make the game more challenging and create a sense of adventure, making it a more player-friendly game.

When you create a new account, you will have the opportunity to add Facebook friends and choose Readers

Connect to the world's largest community of readers with Goodreads on Kindle, where you can see what your friends are reading, find book recommendations,

your friend list and your Want to Read, Currently Reading,

who are also on Goodreads will be automatically added to your Goodreads friend list. The

An Australian study entitled ‘Who Uses Facebook?’ found a significant correlation between the use of Facebook and narcissism. ‘Facebook users have higher levels of total narcissism, exhibitionism, and leadership than Facebook nonusers’, the study reported. ‘In fact, it could be argued that Facebook specifically gratifies the narcissistic individual’s need to engage in self-promoting and superficial behaviour.

What she wanted was right there, between them, pressed against her stomach—so big and accessible and user-friendly—neatly covered and ready to go.

4. Investment The last phase of the Hook Model is where the user does a bit of work. The investment phase increases the odds that the user will make another pass through the hook cycle in the future. The investment occurs when the user puts something into the product of service such as time, data, effort, social capital, or money. However, the investment phase isn’t about users opening up their wallets and moving on with their day. Rather, the investment implies an action that improves the service for the next go-around. Inviting friends, stating preferences, building virtual assets, and learning to use new features are all investments users make to improve their experience. These commitments can be leveraged to make the trigger more engaging, the action easier, and the reward more exciting with every pass through the hook cycle.

identified your habitual users, the next step is to codify the steps they took using your product to understand what hooked them. Users will interact with your product in slightly different ways. Even if you have a standard user flow, the way users engage with your product creates a unique fingerprint. Where users are coming from, decisions made when registering, and the number of friends using the service, are just a few of the behaviors that help create a recognizable pattern. Sift through the data to determine if similarities emerge. You’re looking for a “Habit Path,” — a series of similar actions shared by your most loyal users.

For me, a website would be user friendly if it gave me a handjob. It’d be doubly impressive if it were also a porn site, or government regulation compliance site.

Nir elaborates in this post: TriggerThe trigger is the actuator of a behavior — the spark plug in the engine. Triggers come in two types: external and internal. Habit-forming technologies start by alerting users with external triggers like an email, a link on a web site, or the app icon on a phone. ActionAfter the trigger comes the intended action. Here, companies leverage two pulleys of human behavior – motivation and ability. This phase of the Hook draws upon the art and science of usability design to ensure that the user acts the way the designer intends. Variable RewardVariable schedules of reward are one of the most powerful tools that companies use to hook users. Research shows that levels of dopamine surge when the brain is expecting a reward. Introducing variability multiplies the effect, creating a frenzied hunting state, activating the parts associated with wanting and desire. Although classic examples include slot machines and lotteries, variable rewards are prevalent in habit-forming technologies as well. InvestmentThe last phase of the Hook is where the user is asked to do bit of work. The investment implies an action that improves the service for the next go-around. Inviting friends, stating preferences, building virtual assets, and learning to use new features are all commitments that improve the service for the user. These investments can be leveraged to make the trigger more engaging, the action easier, and the reward more exciting with every pass through the Hook. We’ve found this model (and the accompanying book) to be a great starting point for a customer acquisition and retention strategy.