Free Layout Quotes

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Mr. Bredon had been a week with Pym's Publicity, and had learnt a number of things. He learned the average number of words that can be crammed into four inches of copy; that Mr. Armstrong's fancy could be caught by an elaborately-drawn lay-out, whereas Mr. Hankin looked on art-work as waste of a copy-writer's time; that the word “pure” was dangerous, because, if lightly used, it laid the client open to prosecution by the Government inspectors, whereas the words “highest quality,” “finest ingredients,” “packed under the best conditions” had no legal meaning, and were therefore safe; that the expression “giving work to umpteen thousand British employees in our model works at so-and-so” was not by any means the same thing as “British made throughout”; that the north of England liked its butter and margarine salted, whereas the south preferred it fresh; that the Morning Star would not accept any advertisements containing the word “cure,” though there was no objection to such expressions as “relieve” or “ameliorate,” and that, further, any commodity that professed to “cure” anything might find itself compelled to register as a patent medicine and use an expensive stamp; that the most convincing copy was always written with the tongue in the cheek, a genuine conviction of the commodity's worth producing—for some reason—poverty and flatness of style; that if, by the most far-fetched stretch of ingenuity, an indecent meaning could be read into a headline, that was the meaning that the great British Public would infallibly read into it; that the great aim and object of the studio artist was to crowd the copy out of the advertisement and that, conversely, the copy-writer was a designing villain whose ambition was to cram the space with verbiage and leave no room for the sketch; that the lay-out man, a meek ass between two burdens, spent a miserable life trying to reconcile these opposing parties; and further, that all departments alike united in hatred of the client, who persisted in spoiling good lay-outs by cluttering them up with coupons, free-gift offers, lists of local agents and realistic portraits of hideous and uninteresting cartons, to the detriment of his own interests and the annoyance of everybody concerned.
Dorothy L. Sayers
Riding an omnibus or street railway was a novel experience. For the first time in human history, people other than the very wealthy could, as a part of their daily life, ride in vehicles they were not responcible for driving. Their eyes and their hands were free; they could read on the bus. George Juergens has suggested that the World's change to a sensational style and layout was adapted to the needs of commuters: reading on the bus was difficult with the small print and large-sized pages of most papers. So the World reduced the size of the page, increased the size of headlines and the use of pictures, and developed the "lead" paragraph, in which all of the most vital information of a story would be concentrated.
Michael Schudson (Discovering The News: A Social History Of American Newspapers)
I was once held hostage by a patient in the hospital. I was fortunate I knew the department layout and I was able to free myself by darting out of a door while my terrorist was distracted.
Steven Magee
Back-flips are a basic intermediate gymnastics maneuver that many people have trouble doing. The back-flip, also known as the back-tuck due to the importance of the leg tuck, is a 360° backwards rotation from a stand. There are three parts to the back-flip: the set, the tuck and the landing. Just knowing how to do a correct back- on a # Do not stop in the middle of the move, the fall can cause broken bones and/or a trip to the hospital.Back flip is a generic term for an acrobatic sequence of body movements in which a person leaps into the air, performs one complete backwards revolution while still in the air, and then lands on the feet. Variations of back flips, such as the back tuck and back layout, are performed in acro dance, free running, gymnastics, tricking, and various other activities. Back flips can be started from a stationary, standing position and they are also commonly executed immediately following another rotational move, such as a roundoff, so as to take advantage of the angular momentum developed in the earlier move. This is in contrast to freestyle BMX, in which a person revolves in the air about a bicycle.
George Miller
that all departments alike united in hatred of the client, who persisted in spoiling good lay-outs by cluttering them up with coupons, free-gift offers, lists of local agents and realistic portraits of hideous and uninteresting cartons, to the detriment of his own interests and the annoyance of everybody concerned.
Dorothy L. Sayers (Murder Must Advertise (Lord Peter Wimsey, #10))
Generally, for most fiction, there are three foolproof layouts you can use. One, a flat landscape picture, hopefully at least with a humanizing element (a garment, object, footsteps... something that refers to a character – because without character there is no story). Two, a landscape picture with a character in it; either in the foreground or background. Smaller figures for more epic stories with bigger landscapes; bigger characters for more action and character-driven stories. Three, a face on top and a landscape on the bottom. These
Derek Murphy (Guerrilla Publishing: a sleaze-free guide to writing and book marketing)
A ten-year, double-blind study from the Mayo Clinic concluded that even in late stages of dementia, the last to go is the lobe of the brain in charge of cafeteria layout.
Tim Dorsey (Atomic Lobster Free with Bonus Material)
before,” he said. I tilted my head and took a good look at the space. “Was it just like this? The layout, I mean. Did you have places to sit?” “There were two tables,” he said. I walked toward the curtained-off nook, thinking about the current placement of the bookshelves. There was a lot of wasted space. The building was sizable, and Joe had everything spread out. It did make it feel open and airy, but it wasn’t a very efficient use of the square footage. “What if we had more seating?” I asked. “Not just a couple of tables, put there as an afterthought, but a whole section. There’s room if we move things around.” I gestured toward the rear of the store. “And we’re using that whole area for storage, but couldn’t we put that stuff in the back room? It would free up a ton of space.” “Space for what?” “For people.” I paused for a moment, thinking. “What if this wasn’t just a bookstore? What if it was like… a gathering place? We need ways to encourage people to come in and shop here, instead of ordering online or going to one of the big chain stores.” “Well, sure,” he said. “That’s why we have our local authors section, and the staff recommendations. Those are popular with customers.” “Yeah, but is it enough?” I asked. “If you had places for people to sit, you could host some of those local authors. Invite them to do readings. Open it up to book
Claire Kingsley (His Heart)
Giant Performed on bars, a swing in which the body is fully extended and moving through a 360 degree rotation around the bar. Full-In A full-twisting double back tuck, with the twist happening in the first back flip. It can be done in a tucked, piked, or layout position and is used in both men's and women's gymnastics. Free Hip Circle Performed on the uneven bars or high bar, the body circles around the bar without the body touching the bar. There are both front hip circles and back hip circles.
Lucia Franco (Balance (Off Balance, #1))
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