Food Commercial Quotes

There are plastic bags with zippers on them. I've seen them in commercials," Dragos said to her. He snapped his fingers, trying to remember the name. "You put food in them." "Ziploc bags?" she asked in a cautious voice. He pointed at her. "Yes. I want one.

Pessimism is not in being tired of evil but in being tired of good. Despair does not lie in being weary of suffering, but in being weary of joy. It is when for some reason or other the good things in a society no longer work that the society begins to decline; when its food does not feed, when its cures do not cure, when its blessings refuse to bless. We might almost say that in a society without such good things we should hardly have any test by which to register a decline; that is why some of the static commercial oligarchies like Carthage have rather an air in history of standing and staring like mummies, so dried up and swathed and embalmed that no man knows when they are new or old.

Man has always been a venal animal. The growth of populations, the huge costs of war, the incessant pressure of confiscatory taxation – all these things make him more and more venal. The average man is tired and scared, and a tired, scared man can’t afford ideals. He has to buy food for his family. In our time we have seen a shocking decline in both public and private morals. You can’t expect quality from people whose lives are a subjection to a lack of quality. You can’t have quality with mass production. You don’t want it because it lasts too long. So you substitute styling, which is a commercial swindle intended to produce artificial obsolescence. Mass production couldn’t sell its goods next year unless it made what is sold this year look unfashionable a year from now. We have the whitest kitchens and the most shining bathrooms in the world. But in the lovely white kitchen the average [person] can’t produce a meal fit to eat, and the lovely shining bathroom is mostly a receptacle for deodorants, laxatives, sleeping pills, and the products of that confidence racket called the cosmetic industry. We make the finest packages in the world, Mr Marlowe. The stuff inside is mostly junk.

Honestly, seriously, you don’t know what to do about food? Here is an idea: Eat like an adult. Stop eating fast food, stop eating kid’s cereal, knock it off with all the sweets and comfort foods whenever your favorite show is not on when you want it on, ease up on the snacking and—don’t act like you don’t know this—eat vegetables and fruits more. Really, how difficult is this? Stop with the whining. Stop with the excuses. Act like an adult and stop eating like a television commercial. Grow up.

Half of all broccoli grown commercially in America today is a single variety- Marathon- notable for it's high yield. The overwhelming majority of the chickens raised for meat in America are the same hybrid, the Cornish cross; more than 99 percent of turkeys are the Broad-Breasted Whites.

How can we protect ourselves from a culture of manipulation, where tastes and flavors are re-created chemically in laboratories and given to us as natural food, where religion is packaged, televised and tweeted and commercials influence us to such an extent that they dictate not only what we eat, wear, read and want but what and how we dream. We need the pristine beauty of truth as revealed to us in fiction, poetry, music and the arts: we need to retrieve the third eye of imagination.

We live in an age in which saving is subterfuge for spending. No doubt you sincerely believe that there is margarine in your refrigerator because it is more economical than butter. But you are wrong. Look in your bread drawer. How many boxes of cute snack crackers are there? How many packages of commercial cookies reeking of imitation vanilla badly masked with oil of coconut? How many presweetened breakfast cereals? Tell me now that you bought the margarine because you couldn't afford butter. You see - you can't. You bought the bread drawer of goodies because you were conned into them; and you omitted the butter because you were conned out of it. The world has slipped you culinary diagrams instead of food. It counts on your palate being not only wooden, but buried under ten coats of synthetic varnish as well. Therefore, the next time you go to check out of the supermarket, simply put back one box of crackers, circle round the dairy case again, swap your margarine for a pound of butter and walk up to the checker with your head held high, like the last of the big spenders. This is no time for cost-counters: It is time to be very rich or very poor - or both at once.

most cherished desires of present-day Westerners are shaped by romantic, nationalist, capitalist and humanist myths that have been around for centuries. Friends giving advice often tell each other, ‘Follow your heart.’ But the heart is a double agent that usually takes its instructions from the dominant myths of the day, and the very recommendation to ‘follow your heart’ was implanted in our minds by a combination of nineteenth-century Romantic myths and twentieth-century consumerist myths. The Coca-Cola Company, for example, has marketed Diet Coke around the world under the slogan ‘Diet Coke. Do what feels good.’ Even what people take to be their most personal desires are usually programmed by the imagined order. Let’s consider, for example, the popular desire to take a holiday abroad. There is nothing natural or obvious about this. A chimpanzee alpha male would never think of using his power in order to go on holiday into the territory of a neighbouring chimpanzee band. The elite of ancient Egypt spent their fortunes building pyramids and having their corpses mummified, but none of them thought of going shopping in Babylon or taking a skiing holiday in Phoenicia. People today spend a great deal of money on holidays abroad because they are true believers in the myths of romantic consumerism. Romanticism tells us that in order to make the most of our human potential we must have as many different experiences as we can. We must open ourselves to a wide spectrum of emotions; we must sample various kinds of relationships; we must try different cuisines; we must learn to appreciate different styles of music. One of the best ways to do all that is to break free from our daily routine, leave behind our familiar setting, and go travelling in distant lands, where we can ‘experience’ the culture, the smells, the tastes and the norms of other people. We hear again and again the romantic myths about ‘how a new experience opened my eyes and changed my life’. Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes). Every television commercial is another little legend about how consuming some product or service will make life better. 18. The Great Pyramid of Giza. The kind of thing rich people in ancient Egypt did with their money. Romanticism, which encourages variety, meshes perfectly with consumerism. Their marriage has given birth to the infinite ‘market of experiences’, on which the modern tourism industry is founded. The tourism industry does not sell flight tickets and hotel bedrooms. It sells experiences. Paris is not a city, nor India a country – they are both experiences, the consumption of which is supposed to widen our horizons, fulfil our human potential, and make us happier. Consequently, when the relationship between a millionaire and his wife is going through a rocky patch, he takes her on an expensive trip to Paris. The trip is not a reflection of some independent desire, but rather of an ardent belief in the myths of romantic consumerism. A wealthy man in ancient Egypt would never have dreamed of solving a relationship crisis by taking his wife on holiday to Babylon. Instead, he might have built for her the sumptuous tomb she had always wanted. Like the elite of ancient Egypt, most people in most cultures dedicate their lives to building pyramids. Only the names, shapes and sizes of these pyramids change from one culture to the other. They may take the form, for example, of a suburban cottage with a swimming pool and an evergreen lawn, or a gleaming penthouse with an enviable view. Few question the myths that cause us to desire the pyramid in the first place.

Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes). Every television commercial is another little legend about how consuming some product or service will make life better.

The family which takes its mauve an cerise, air-conditioned, power-steered and power-braked automobile out for a tour passes through cities that are badly paved, made hideous by litter, lighted buildings, billboards and posts for wires that should long since have been put underground. They pass on into countryside that has been rendered largely invisible by commercial art. (The goods which the latter advertise have an absolute priority in our value system. Such aesthetic considerations as a view of the countryside accordingly come second. On such matters we are consistent.) They picnic on exquisitely packaged food from a portable icebox by a polluted stream and go on to spend the night at a park which is a menace to public health and morals. Just before dozing off on an air mattress, beneath a nylon tent, amid the stench of decaying refuse, they may reflect vaguely on the curious unevenness of their blessings. Is this, indeed, the American genius?

I want gunshots and canned laughter and dog food commercials. Nothing seems too tragic when the television is blaring.

Convenience, mass food commercialization, and the lack of blood and dirt under our fingernails have contributed to a silent but massive health epidemic.

The real question here is how you -- as a reader, eater, and citizen -- can recognize and protect yourself against the onslaught of misleading information and advice that results from food-company manipulation of nutrition research and practice. Everyone eats. Food matters. All of us need and deserve sound nutrition advice aimed at promoting public health -- not corporate commercial interests.

What counts as social infrastructure? I define it capaciously. Public institutions such as libraries, schools, playgrounds, parks, athletic fields, and swimming pools are vital parts of the social infrastructure. So too are sidewalks, courtyards, community gardens, and other green spaces that invite people into the public realm. Community organizations, including churches and civic associations, act as social infrastructures when they have an established physical space where people can assemble, as do regularly scheduled markets for food, furniture, clothing, art, and other consumer goods. Commercial establishments can also be important parts of the social infrastructure, particularly when they operate as what the sociologist Ray Oldenburg called "third spaces," places (like cafes, diners, barbershops, and bookstores) where people are welcome to congregate and linger regardless of what they've purchased.

Undoubtedly the public is becoming aware of the methods which are being used to mold its opinions and habits. If the public is better informed about the processes of its life, it will be so much the more receptive to reasonable appeals to its own interests. No matter how sophisticated, how cynical the public may become about publicity methods, it must respond to the basic appeals, because it will always need food, crave amusement, long for beauty, respond to leadership. If the public becomes more intelligent in its commercial demands, commercial firms will meet the new standards. If it becomes weary of the old methods used to persuade it to accept a given idea or commodity, its leaders will present their appeals more intelligently. Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos.

We're cleaning cat ears. Rhonda doesn't require us to come in on Sundays, but somebody has to feed the animals. Yesterday Alex and I helped five cats and two dogs find homes...We agreed we probably could have placed a couple more cats if their ears were nice and pink inside like in the wet-food commercials. We told Rhonda to take a much-deserved break today and we'd come in, feed everybody, and make our cats a little more like the ones on TV. So I skipped church to clean cat ears.

Romanticism tells us that in order to make the most of our human potential we must have as many different experiences as we can. We must open ourselves to a wide spectrum of emotions; we must sample various kinds of relationships; we must try different cuisines; we must learn to appreciate different styles of music. One of the best ways to do all that is to break free from our daily routine, leave behind our familiar setting, and go travelling in distant lands, where we can ‘experience’ the culture, the smells, the tastes and the norms of other people. We hear again and again the romantic myths about ‘how a new experience opened my eyes and changed my life’. Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes). Every television commercial is another little legend about how consuming some product or service will make life better. Romanticism, which encourages variety, meshes perfectly with consumerism. Their marriage has given birth to the infinite ‘market of experiences’, on which the modern tourism industry is founded.

In the wake of the tax bonanzas for new commercial projects, roadside strips boomed. Private developers responded to the lack of planned centers, public space, and public facilities in suburbs by building malls, office parks, and industrial parks as well as fast-food restaurants and motels.

Now we have hundreds of carefully engineered, designed, and marketed commercial foods filled with rapidly absorbed processed sugars that cause a burst of sensation that can’t be matched by some lowly natural food. Once, we had lives that, amid considerable privation and negatives, also offered a huge array of subtle and often hard-won pleasures. And now we have drugs that cause spasms of pleasure and dopamine a thousand-fold higher than anything stimulated in our drug-free world.

It's a lie to sell a diet plan that includes fast and processed foods, then implement a points system. A big. fat. lie.

The key to eating healthy is not eating any food that has a TV commercial.

[Free trade agreements] are trade agreements that don't stick to trade…they colonize environmental labor, and consumer issues of grave concern (in terms of health safety, and livelihoods too) to many, many hundreds of millions of people - and they do that by subordinating consumer, environmental, and labor issues to the imperatives and the supremacy of international commerce. That is exactly the reverse of how democratic societies have progressed, because over the decades they've progressed by subordinating the profiteering priorities of companies to, say, higher environmental health standards; abolition of child labor; the right of workers to have fair worker standards…and it's this subordination of these three major categories that affect people's lives, labor, environment, the consumer, to the supremacy and domination of trade; where instead of trade getting on its knees and showing that it doesn't harm consumers - it doesn't deprive the important pharmaceuticals because of drug company monopolies, it doesn't damage the air and water and soil and food (environmentally), and it doesn't lacerate the rights of workers - no, it's just the opposite: it's workers and consumers and environments that have to kneel before this giant pedestal of commercial trade and prove that they are not, in a whole variety of ways, impeding international commerce…so this is the road to dictatorial devolution of democratic societies: because these trade agreements have the force of law, they've got enforcement teeth, and they bypass national courts, national regulatory agencies, in ways that really reflect a massive, silent, mega-corporate coup d'etat…that was pulled off in the mid-1990's.

St. Clair tucks the tips of his fingers into his pockets and kicks the cobblestones with the toe of his boots. "Well?" he finally asks. "Thank you." I'm stunned. "It was really sweet of you to bring me here." "Ah,well." He straightens up and shrugs-that full-bodied French shrug he does so well-and reassumes his usual, assured state of being. "Have to start somewhere. Now make a wish." "Huh?" I have such a way with words. I should write epic poetry or jingles for cat food commercials. He smiles. "Place your feet on the star, and make a wish." "Oh.Okay,sure." I slide my feet together so I'm standing in the center. "I wish-" "Don't say it aloud!" St. Clair rushes forward, as if to stop my words with his body,and my stomach flips violently. "Don't you know anything about making wishes? You only get a limited number in life. Falling stars, eyelashes,dandelions-" "Birthday candles." He ignores the dig. "Exactly. So you ought to take advantage of them when they arise,and superstition says if you make a wish on that star, it'll come true." He pauses before continuing. "Which is better than the other one I've heard." "That I'll die a painful death of poisoning, shooting,beating, and drowning?" "Hypothermia,not drowning." St. Clair laughs. He has a wonderful, boyish laugh. "But no. I've heard anyone who stands here is destined to return to Paris someday. And as I understand it,one year for you is one year to many. Am I right?" I close my eyes. Mom and Seany appear before me. Bridge.Toph.I nod. "All right,then.So keep your eyes closed.And make a wish." I take a deep breath. The cool dampness of the nearby trees fills my lungs. What do I want? It's a difficult quesiton. I want to go home,but I have to admit I've enjoyed tonight. And what if this is the only time in my entire life I visit Paris? I know I just told St. Clair that I don't want to be here, but there's a part of me-a teeny, tiny part-that's curious. If my father called tomorrow and ordered me home,I might be disappointed. I still haven't seen the Mona Lisa. Been to the top of the Eiffel Tower.Walked beneath the Arc de Triomphe. So what else do I want? I want to feel Toph's lips again.I want him to wait.But there's another part of me,a part I really,really hate,that knows even if we do make it,I'd still move away for college next year.So I'd see him this Christmas and next summer,and then...would that be it? And then there's the other thing. The thing I'm trying to ignore. The thing I shouldn't want,the thing I can't have. And he's standing in front of me right now. So what do I wish for? Something I'm not sure I want? Someone I'm not sure I need? Or someone I know I can't have? Screw it.Let the fates decide. I wish for the thing that is best for me. How's that for a generalization? I open my eyes,and the wind is blowing harder. St. Clair pushes a strand of hair from his eyes. "Must have been a good one," he says.

I value the sensation of hunger as a sign of the body’s wisdom, not as a commercial asset to be manipulated for market share. I value food as nourishment, not as a unit of sales. I value our bodies as gifts of life, not as product-consumption devices.

I sent Hal and Rafael to keep an eye on you, and I went to check on a commercial account in Whitehorse. Rafael called to tell me Lula went in with a rocket launcher, so I skipped Whitehorse. I pulled into the lot seconds before you destroyed Billings Foods.

Corn is at the core of modern agribusiness, the most important food crop in North America. In no other crop are the values of modern commercial agribusiness as thoroughly embedded. There is nothing we can do that is ultimately subversive - there is no act of gardening that is so profound a rebellion, there is no act of eating that is so potent a blow for food quality and food system sanity - as to take back the corn crop in our own backyards, and grow, breed, eat, and save seed of corn based upon an entirely different set of values.

We are told that small-scale farming is inefficient— this is true—and that because our factory farms feed the masses, and do so cheaply, we should be satisfied. And that's a deal that makes sense to nearly all of us: just keep the stuff showing up in produce bins and under cellophane in the supermarket cooler, and keep it relatively cheap, and we'll ask no questions. But in striking that devil's bargain, we sign away our responsibility for what's in that food, how it got there, and what was done to human communities to close the deal. To participate in a system and a way of thinking in which the act of eating is merely a commercial transaction is to sell out our spiritual and cultural patrimony. I understand the free-market reasons why Americans do this. But I don't understand why it is called conservative.

More laying hens are slaughtered in the United States than cattle or pigs. Commercial laying hens are not bred for their flesh, but when their economic utility is over the still-young birds are trucked to the slaughterhouse and turned into meat products. In the process they are treated even more brutally than meat-type chickens because of their low market value. Their bones are very fragile from lack of exercise and from calcium depletion for heavy egg production, causing fragments to stick to the flesh during processing. The starvation practice known as forced molting results in beaded ribs that break easily at the slaughterhouse. Removal of food for several days before the hens are loaded onto the truck weakens their bones even more. Currently, the U.S. egg industry and the American Veterinary Medical Association oppose humane slaughter legislation for laying hens on the basis that their low economic value does not justify the cost of 'humane slaughter' technology. The industry created the inhumane conditions that are invoked to rationalize further unaccountability and cruelty.

In a word, commercial competition, under the paternal aegis of the law, allows the great majority of merchants-— and this fact is attested to in countless medical inquests-— adulterate provisions and drink, sell pernicious substances as wholesome food, and kill by slow poisoning… Let people say what they will, slavery, which abolitionists strove so gallantly to extirpate in America, prevails in another form in every civilized country; for entire populations, placed between the alternatives of death by starvation and toils which they detest, are constrained to choose the latter. And if we would deal frankly with the barbarous society to which we belong, we must acknowledge that murder, albeit disguised under a thousand insidious and scientific forms, still, as in the times of primitive savagery, terminates the majority of lives.

For the first time in the world, we’ve proven that GMOs are neither sufficiently healthy nor proper to be commercialized . . . Each time, for all three GMOs, the kidneys and liver, which are the main organs that react to a chemical food poisoning, had problems,” proclaimed Séralini. This

we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes). Every television commercial is another little legend about how consuming some product or service will make life better.

When you’ve invested a lot of time in being accessible and keeping up with what’s happening, it’s easy to conclude that it all has a certain value, even if what you have done might not be important. This is called rationalization. The New York Review of Books labeled the battle between producers of apps “the new opium wars,” and the paper claims that “marketers have adopted addiction as an explicit commercial strategy.” The only difference is that the pushers aren’t peddling a product that can be smoked in a pipe, but rather is ingested via sugar-coated apps. In a way, silence is the opposition to all of this. It’s about getting inside what you are doing. Experiencing rather than overthinking. Allowing each moment to be big enough. Not living through other people and other things. Shutting out the world and fashioning your own silence whenever you run, cook food, have sex, study, chat, work, think of a new idea, read or dance.

Big data is a type of supercomputing for commercial enterprises and governments that will make it possible to monitor a pandemic as it happens, anticipate where the next bank robbery will occur, optimize fast food supply chains, predict voter behavior on election day, and forecast the volatility of political uprisings while they are happening.

We want to sell ourselves the idea of travel as shown in airline commercials, the one in which each journey is filled with bright and vibrant stimuli and an almost mandatory sense of discovery: Travel is supposed to mean new foods, new sounds, and new friends. But much of the time, travel and the places we find ourselves as we travel are remarkably boring.

[N]ow that growing your own (food, dope, hair, younameit) is hip," wrote the author of an essay widely reprinted in alternative newspapers, "it's time to resurrect the Dope of the Depression - Homebrew." Homemade beer inspired "good vibrations" and a "pleasant high." Unlike the rest of "plastic, mass-produced shit" of modern America, homebrew represented "an exercise of craft" and empowered the "politically oriented" to retaliate against "Augustus [sic] Busch and the other fascists pigs who [were] ripping off the Common Man." "If you're looking for a cheap drunk," added the beer adviser, "go back to Gussie Busch. But if you dig the good vibes from using something you make yourself, plus an improvement in quality over the commercial shit," brew on, brothers and sisters, brew on.

By the time children are ten years old, generally speaking, they’ve learned to eat like the people around them. Once food prejudices are set, it is no simple task to dissolve them. In a separate study, Rozin presented sixty-eight American college students with a grasshopper snack, this time a commercially prepared honey-covered variety sold in Japan. Only 12 percent were willing to try one. So

The food surpluses produced by peasants, coupled with new transportation technology, eventually enabled more and more people to cram together first into large villages, then into towns, and finally into cities, all of them joined together by new kingdoms and commercial networks. Yet in order to take advantage of these new opportunities, food surpluses and improved transportation were not enough. The mere fact that one can feed a thousand people in the same town or a million people in the same kingdom does not guarantee that they can agree how to divide the land and water, how to settle disputes and conflicts, and how to act in times of drought or war. And if no agreement can be reached, strife spreads, even if the storehouses are bulging. It was not food shortages that caused most of history’s wars and revolutions. The

It had been illuminating to watch Carmen really dig in and cook without commercial interruption, without cameras. Her pout was gone, replaced by a look of studious concentration, and she had chopped and minced and blended spices to create amazing bursts of flavor. The sofrito she had made, saucing together onion, tomato, and garlic in olive oil, had elevated the toasted chicken into a fragrant and unforgettable dish.

It is indeed curious that engagement in paid work should represent such a powerful symbol of maturity and independence, given the realities of employment as a situation of profound dependency. I speak not only of the dependency inherent in the wage relation, but also of the dependency on commercial products and services, which become the only way to meet certain needs after work has drained our time and energy. [ch.six]

Once, during a concert of cathedral organ music, as I sat getting gooseflesh amid that tsunami of sound, I was struck with a thought: for a medieval peasant, this must have been the loudest human-made sound they ever experienced, awe-inspiring in now-unimaginable ways. No wonder they signed up for the religion being proffered. And now we are constantly pummeled with sounds that dwarf quaint organs. Once, hunter-gatherers might chance upon honey from a beehive and thus briefly satisfy a hardwired food craving. And now we have hundreds of carefully designed commercial foods that supply a burst of sensation unmatched by some lowly natural food. Once, we had lives that, amid considerable privation, also offered numerous subtle, hard-won pleasures. And now we have drugs that cause spasms of pleasure and dopamine release a thousandfold higher than anything stimulated in our old drug-free world.

A complete stranger--a giant pancake, no less--has just appeared in their home," Boyd said. "Why isn't anyone reacting to this? Wouldn't they be screaming in terror?" "They love pancakes," Stan said. "What would they do if a fried chicken leg walked in?" "I'm not sure a chicken leg could walk in," said the script supervisor, a lady who wore three layers of shirts and sucked on a pencil as if it were a pacifier. "I suppose it could hop." Stan looked over his shoulder at her. "let me handle this." He turned back to Boyd. "The family knows you. You're not just another pancake off the street. You're a celebrity pancake, the Jay Leno of breakfast foods. Would anyone throw Leno out of their house?" "Okay, assuming you're right, I'm a pancake asking this family to eat me. Am I suicidal or simply filled with self-loathing?" "Take your pick," Stan said. "Whatever will get you through the scene.

One frustration for her is people who can’t understand that patients cannot control or fix everything. “It’s easier for them to believe that there is something you can control … There must be something you can do that you aren’t doing! Eating raw foods, forcing yourself to exercise, thinking your way out of it, trying the latest drugs that promise a cure in their commercial: something should work, and if you’re not better, then you’re not working hard enough.

young ones with respect for their digestions. “Well, you can’t feed it to them anymore. It’s gone way too high.” Her mouth became a straight line. “Not so high. It’s well-salted; we’ve eaten worse. If it’s that bad, the others would be sick and so would I.” He knew enough about homesteaders of whatever religious persuasion to hear what she was really saying: the sausage was all there was, they ate spoiled sausage or nothing. He nodded and walked back to his own seat. His food was in a cornucopia twisted from sheets of the Cincinnati Commercial, three thick sandwiches of lean beef on dark German bread, a strawberry-jam tart, and two apples that he juggled for a few moments to make the children laugh. When he gave the food to Mrs. Sperber, she opened her mouth as though to protest, but then she closed it. A homesteader’s wife needs a healthy dose of realism. “We are obliged to thee, friend,” she said. Across the aisle, the blond woman watched,

There are many more ways we can adapt. For example, instead of using up our energies harping about big farmers (whom of course we need right now to provide enough food for all of us), buy your own little patch of land to turn into an oasis of food and wildlife abundance. More and more people are doing this rather than standing around wringing their hands about global warming. Your little sanctuary will not be prone to disappear when the inevitable financial crises hit the big commercial farms.

The circle of salt’s potential victims grew at an alarming rate. Part of Dahl’s research into the evils of salt involved breeding a strain of salt-sensitive rats, in which he induced hypertension by feeding them commercially prepared baby food that contained added sodium. In April 1970, newspapers ran an Associated Press report about Dahl’s findings under scary headlines like “Baby Food Salt May Be Harmful, Researcher Says.” The report quoted Dahl calling salted baby food “a needless kind of risk.

All the while, the market and commercial interests are enjoying free rein. The food industry supplies us with cheap garbage loaded with salt, sugar, and fat, putting us on the fast track to the doctor and dietitian. Advancing technologies are laying waste to ever more jobs, sending us back again to the job coach. And the ad industry encourages us to spend money we don’t have on junk we don’t need in order to impress people we can’t stand.28 Then we can go cry on our therapist’s shoulder. That’s the dystopia we are living in today.

But it was while discussing SpaceX’s grandest missions that Shotwell really came into her own and seemed to inspire the interns. Some of them clearly dreamed of becoming astronauts, and Shotwell said that working at SpaceX was almost certainly their best chance to get to space now that NASA’s astronaut corps had dwindled. Musk had made designing cool-looking, “non–Stay Puft” spacesuits a personal priority. “They can’t be clunky and nasty,” Shotwell said. “You have to do better than that.” As for where the astronauts would go: well, there were the space habitats, the moon, and, of course, Mars as options. SpaceX has already started testing a giant rocket, called the Falcon Heavy, that will take it much farther into space than the Falcon 9, and it has another, even larger spaceship on the way. “Our Falcon Heavy rocket will not take a busload of people to Mars,” she said. “So, there’s something after Heavy. We’re working on it.” To make something like that vehicle happen, she said, the SpaceX employees needed to be effective and pushy. “Make sure your output is high,” Shotwell said. “If we’re throwing a bunch of shit in your way, you need to be mouthy about it. That’s not a quality that’s widely accepted elsewhere, but it is at SpaceX.” And, if that sounded harsh, so be it. As Shotwell saw it, the commercial space race was coming down to SpaceX and China and that’s it. And in the bigger picture, the race was on to ensure man’s survival. “If you hate people and think human extinction is okay, then fuck it,” Shotwell said. “Don’t go to space. If you think it is worth humans doing some risk management and finding a second place to go live, then you should be focused on this issue and willing to spend some money. I am pretty sure we will be selected by NASA to drop landers and rovers off on Mars. Then the first SpaceX mission will be to drop off a bunch of supplies, so that once people get there, there will be places to live and food to eat and stuff for them to do.

Power itself is founded largely on disgust. The whole of advertising, the whole of political discourse, is a public insult to the intelligence, to reason - but an insult in which we collaborate, abjectly subscribing to a silent interaction. The day of hidden persuasion is over: those who govern us now resort unapologetically to arm-twisting pure and simple. The prototype here was a banker got up like a vampire, saying, 'I am after you for your money' . A decade has already gone by since this kind of obscenity was introduced, with the government's blessing, into our social mores. At the time we thought the ad feeble because of its aggressive vulgarity. In point of fact it was a prophetic commercial, full of intimations of the future shape of social relationships, because it operated, precisely, in terms of disgust, avidity and rape. The same goes for pornographic and food advertising, which are also powered by shamelessness and lust, by a strategic logic of violation and anxiety. Nowadays you can seduce a woman with the words, 'I am interested in your cunt' . The same kind of crassness has triumphed in the realm of art, whose mounds of trivia may be reduced to a single pronouncement of the type, 'What we want from you is stupidity and bad taste' . And the fact is that we do succumb to this mass extortion, with its subtle infusion of guilt. It is true in a sense that nothing really disgusts us any more. In our eclectic culture, which embraces the debris of all others in a promiscuous confusion, nothing is unacceptable. But for this very reason disgust is nevertheless on the increase - the desire to spew out this promiscuity, this indifference to everything no matter how bad, this viscous adherence of opposites. To the extent that this happens, what is on the increase is disgust over the lack of disgust. An allergic temptation to reject everything en bloc: to refuse all the gentle brainwashing, the soft-sold overfeeding, the tolerance, the pressure to embrace synergy and consensus.

But now, our daily monkeyshines are such, our preoccupations are so low, our language has be come so debased, the words so blunted and damaged, we've said such stupid and dull things, the the higher beings hear only babbling and grunting and TV commercials - the dog-food level of things. This says nothing to them. What pleasure can these higher beings take in this kind of materialism, devoid of higher thought or poetry? As a result, all that we can hear in sleep is matter creaking and hissing and washing, the rustling of plants, and air conditioning. So we are incomprehensible to the higher beings. They can't influence us and they themselves suffer a corresponding privation.

Life in the commercial age, although more complex than before, was still relatively simple compared to today. A large, bustling middle class existed within a homogenous culture. We watched the same TV channels, listened to the same music, ate the same food, relaxed on the same types of sofas, and read the same newspapers and magazines. There was continuity and cohesion to this era, which brought a sense of security with it. We were all, for a time, both free and yet part of the same religion. And that was comforting. Despite the constant threat of nuclear annihilation, at least in the West, we tend to idealize this period. I believe that it’s for this sense of social cohesion that many people today are so nostalgic.

In the case of food, if the argument is valid that we need some kind of genetic modification to help feed the world’s growing population, then I believe that we cannot simply dismiss this branch of genetic technology. However, if, as suggested by its critics, this argument is merely a front for motives that are primarily commercial—such as producing food that will simply have a longer lasting shelf life, that can be more easily exported from one side of the world to the other, that is more attractive in appearance and more convenient in consumption, or creating grains and cereals engineered not to produce their own seeds so that farmers are forced to depend entirely upon the biotech companies for seeds—then clearly such practices must be seriously questioned. Many

Kessler depicts his developing intimacy with a handful of dairy goats and offers an enviable glimpse of the pastoral good life. Yet he also cautions, "Wherever the notion of paradise exists, so does the idea that it was lost. Paradise is always in the past." The title Goat Song is a literal rendering of the Greek word traghoudhia, tragedy. Reading it, I was reminded of Leo Marx's analysis of Thoreau's Walden. In The Machine in the Garden, Marx names Thoreau a tragic, if complex pastoralist. After failing to make an agrarian living raising beans for commercial trade (although his intent was always more allegorical than pecuniary), Thoreau ends Walden by replacing the pastoral idea where it originated: in literature. Paradise, Marx concludes, is not ultimately to be found at Walden Pond; it is to be found in the pages of Walden.

In the same month that Corey extended his invitation for food or caffeine, a major American publisher issued my follow-up to I Hate the Internet. It was a novel that ended up with the title The Future Won’t Be Long. It was a massive commercial failure. Less than 300 copies sold in its first six months! I Hate the Internet sold 300 copies in its first two weeks! Reader, this was shocking. If for no other reason than the simple fact that The Future Won’t Be Long was published by Penguin Random House. Penguin Random House is the biggest publishing conglomerate in the world. It’s a multibillion-dollar multinational corporation owned by another multibillion-dollar multinational corporation called Bertelsmann, which spent much of World War Two producing Nazi propaganda and using Jewish slaves to work in its factories. My book was backed by Nazi money! And it still failed!

The plea for ethical veganism, which rejects the treatment of birds and other animals as a food source or other commodity, is sometimes mistaken as a plea for dietary purity and elitism, as if formalistic food exercises and barren piety were the point of the desire to get the slaughterhouse out of one’s kitchen and one’s system. Abstractions such as 'vegetarianism' and 'veganism' mask the experiential and philosophical roots of a plant-based diet. They make the realities of 'food' animal production and consumption seem abstract and trivial, mere matters of ideological preference and consequence, or of individual taste, like selecting a shirt, or hair color. However, the decision that has led millions of people to stop eating other animals is not rooted in arid adherence to diet or dogma, but in the desire to eliminate the kinds of experiences that using animals for food confers upon beings with feelings. The philosophic vegetarian believes with Isaac Bashevis Singer that even if God or Nature sides with the killers, one is obliged to protest. The human commitment to harmony, justice, peace, and love is ironic as long as we continue to support the suffering and shame of the slaughterhouse and its satellite operations. Vegetarians do not eat animals, but, according to the traditional use of the term, they may choose to consume dairy products and eggs, in which case they are called lacto-ovo (milk and egg) vegetarians. In reality, the distinction between meat on the one hand and dairy products and eggs on the other is moot, as the production of milk and eggs involves as much cruelty and killing as meat production does: surplus cockerels and calves, as well as spent hens and cows, have been slaughtered, bludgeoned, drowned, ditched, and buried alive through the ages. Spent commercial dairy cows and laying hens endure agonizing days of pre-slaughter starvation and long trips to the slaughterhouse because of their low market value.

One TV show I’m not a fan of is this show called Football. This show has been going on for fifty-four seasons, and honestly, I don’t see the appeal. Episodes are repetitive, the writing is confusing, the cinematography is flat, there are too many characters to keep track of, and I can’t relate to any of their struggles. Also, for some reason, they all want to hold this oddly shaped ball. I must have missed the episode where they explained why it’s so important. Football episodes always have a huge live studio audience at the tapings. The audience is so big that a lot of times they can be seen in the shots—which I wouldn’t mind if the audience wasn’t screaming every time the show started to get interesting. Whenever Football airs the season finale, I get invited to viewing parties and people cosplay as their favorite character. I always go because of the free food, but I’m never caught up in the show, so it’s hard for me to get invested. Oh well, at least the commercials are entertaining.

We have been removed from the environment within which we evolved and with which we are uniquely designed to interact. Now we interact and coevolve with only the grosser, more monolithic, human-made commercial forms which remain available within our new laboratory-space station. Because we live inside the new environment, we are not aware that any tradeoff has been made. We have had to sacrifice the billions of small, detailed, multispectral experiences—emotional, physical, instinctive, sensual, intuitive and mental—that were appropriate and necessary for humans interacting with natural environments. Like the Micronesian islander in Chapter Four trapped between two modes of experience, we have found that functioning on an earlier multidimensional level has become not only useless but counterproductive. If we remained so attuned to the varieties of snowflakes that we could find fifty-six varieties as the Eskimo can; or to dreams so that we could find hundreds of distinct patterns as the Senoi Indians can; or to the minute altitude strata, inch by inch above the ground, occupied by entirely different species of flying insects as the California Indians once could; all this sensitivity would cripple any attempt to get along in the modern world. None of it would get us jobs, which gets us money, which in turn gets us food, housing, transportation, products, or entertainment, which are the fulfillments presently available in our new world. We have had to re-create ourselves to fit. We have had to reshape our very personalities to be competitive, aggressive, mentally fast, charming and manipulative. These qualities succeed in today’s world and offer survival and some measure of satisfaction within the cycle of work-consume, work-consume, work-consume. As for any dormant anxieties or unreconstructed internal wilderness, these may be smoothed over by compulsive working, compulsive eating, compulsive buying, compulsive sex, and then our brands of soma: alcohol, Librium, Valium, Thorazine, marijuana and television.

Over time, states and markets used their growing power to weaken the traditional bonds of family and community. The state sent its policemen to stop family vendettas and replace them with court decisions. The market sent its hawkers to wipe out longstanding local traditions and replace them with ever-changing commercial fashions. Yet this was not enough. In order really to break the power of family and community, they needed the help of a fifth column. The state and the market approached people with an offer that could not be refused. ‘Become individuals,’ they said. ‘Marry whomever you desire, without asking permission from your parents. Take up whatever job suits you, even if community elders frown. Live wherever you wish, even if you cannot make it every week to the family dinner. You are no longer dependent on your family or your community. We, the state and the market, will take care of you instead. We will provide food, shelter, education, health, welfare and employment. We will provide pensions, insurance and protection.

Thanksgiving is an American holiday, but there’s nothing specifically American about it — we aren’t celebrating America, but American ideals. Its openness makes it available to anyone who feels like expressing thanks, and points beyond the crimes that made America possible, and the commercialization, kitsch, and jingoism that have been heaved onto the shoulders of the holiday. Thanksgiving is the meal we aspire for other meals to resemble. Of course most of us can’t (and wouldn’t want to) cook all day every day, and of course such food would be fatal if consumed with regularity, and how many of us really want to be surrounded by our extended families every single night? (It can be challenge enough to have to eat with myself.) But it’s nice to imagine all meals being so deliberate. Of the thousand-or-so meals we eat every year, Thanksgiving dinner is the one that we try most earnestly to get right. It holds the hope of being a good meal, whose ingredients, efforts, setting, and consuming are expressions of the best in us. More than any other meal, it is about good eating and good thinking.

James and Colleen Simmons, authors of Daniel's Challenge and Original Fast Foods, and owners of LDShealth.ning.com, have this to say on the subject: “The commercial bread-making industry figured out how to isolate strains of yeast that made bread raise very quickly compared to the old-fashion bread-making method; soon sourdough starts became a thing of the past for most of us. What we didn't know when we traded Old-World leavening techniques for quick-rise yeasts, is that not everything in wheat is good for you. In fact, there are several elements in wheat that are down-right problematic and that have led to grain intolerances in about 20 percent of today's population. When you compare what happens to the bread when it is leavened with commercial yeasts versus a good sourdough starter, another story unfolds…. The sourdough starter contains several natural strains of friendly bacteria and yeasts that also cause bread to rise; however, these friendly bacteria also neutralize the harmful effects of the grain. They neutralize phytic acids that otherwise prevent minerals found in the grain from being absorbed properly; they predigest the gluten, and they also neutralize lignans and tanins found in wheat.”1

What?” “Marry her,” Dev said flatly. “She’s too pretty to be a housekeeper and too well spoken to be a doxy. She won’t be cowed by His Grace, and she’ll keep you in fresh linens and good food all your days.” “Dev?” Westhaven cocked his head. “Are you serious?” “I am. You have to marry, Westhaven. I would spare you that if I could, but there it is. This one will do admirably, and she’s better bred than the average housekeeper, I can tell you that.” “How can you tell me that?” “Her height for one thing,” Dev said as they made for the house. “The peasantry are rarely tall, and they never have such good teeth. Her diction is flawless, not simply adequate. Her skin is that of lady, as are her manners. And look at her hands, man. It remains true you can tell a lady by her hands, and those are the hands of a lady.” Westhaven frowned, saying nothing. Those were the very observations he had made of Anna while they rusticated at Amery’s. She was a lady, for all her wielding of dusters and wearing of caps. “And yet she says her grandfather was in trade,” Westhaven noted when they arrived to the kitchen. “He raised flowers commercially, and she bouquets the house with a vengeance. We’re also boasting a very well-stocked pantry and a supply of marzipan for me. The sweet of your choice will be stocked, as well, as I won’t take kindly to your pinching mine.” “Heaven forefend,” Dev muttered as Westhaven procured a fistful of cookies.

Look,” she told me one day in a Millsport coffeehouse. “Shopping—actual, physical shopping—could have been phased out centuries ago if they’d wanted it that way.” “They who?” “People. Society.” She waved a hand impatiently. “Whoever. They had the capacity back then. Mail order, virtual supermarkets, automated debiting systems. It could have been done and it never happened. What does that tell you?” At twenty-two years old, a Marine Corps grunt via the street gangs of Newpest, it told me nothing. Carlyle took in my blank look and sighed. “It tells you that people like shopping. That it satisfies a basic, acquisitive need at a genetic level. Something we inherited from our hunter-gatherer ancestors. Oh, you’ve got automated convenience shopping for basic household items, mechanical food distribution systems for the marginalized poor. But you’ve also got a massive proliferation of commercial hives and speciality markets in food and crafts that people physically have to go to. Now why would they do that, if they didn’t enjoy it?” I probably shrugged, maintaining my youthful cool. “Shopping is physical interaction, exercise of decision-making capacity, sating of the desire to acquire, and an impulse to more acquisition, a scouting urge. It’s so basically fucking human when you think about it. You’ve got to learn to love it, Tak. I mean you can cross the whole archipelago on a hover; you never even need to get wet. But that doesn’t take the basic pleasure out of swimming, does it? Learn to shop well, Tak. Get flexible. Enjoy the uncertainty.

A second element in the creation of commercial value is scarcity, the separation of people from whatever they might want or need. In artificial environments, where humans are separated from the sources of their survival, everything obtains a condition of relative scarcity and therefore value. There is the old story of the native living on a Pacific island, relaxing in a house on the beach, picking fruit from the tree and spearing fish in the water. A businessman arrives on the island, buys all the land, cuts down the trees and builds a factory. Then he hires the native to work in it for money so that someday the native can afford canned fruit and fish from the mainland, a nice little cinder-block house near the beach with a view of the water, and weekends off to enjoy it. The moment people move off land which has directly supported them, the necessities of life are removed from individual control. The things people could formerly produce for their survival must now be paid for. You may be living on the exact spot where a fruit tree once fed people. Now the fruit comes from five hundred miles away and costs thirty-five cents apiece. It is in the separation that the opportunity for profit resides. When the basic necessities are not scarce—in those places where food is still wild and abundant, for example—economic value can only be applied to new items. Candy bars, bottled or chemical milk, canned tuna, electrical appliances and CocaCola have all been intensively marketed in countries new to the market system. Because these products hadn’t existed in those places before, they are automatically relatively scarce and potentially valuable.

All of us sit here at this conference and feel secure in our belief that we live in an era beyond this kind of…authoritarian regime change; but what sort of political climate do you think could potentially break apart our current stasis and deliver us back in time, so to speak? Thank you, I am gratified there has been so much interest in our little project. Gilead Studies languished for many years, I suppose those who had lived through those times did not want them resurrected for various reasons including what might have been done to them and what they themselves might have done. But at this distance, we can allow ourselves some perspective. It’s fortunate that is the last question as my voice is giving out. As to your question, in times of peace and plenty, it is hard to remember the conditions that have led to authoritarian regime changes in the past. And it is even harder to suppose that we ourselves would ever make such choices or allow them to be made. But when there is a perfect storm and collapse of the established order is in the works precipitated by environmental stresses that lead to food shortages, economic factors such as unrest due to unemployment, a social structure that is top heavy with too much wealth being concentrated among too few, then scapegoats are sought and blamed, fear is rampant, and there is pressure to trade what we think of as liberty for what we think of as safety. And, when the birth rate of any society is low enough to create an aging shrinking population, then commercial and military authorities will become alarmed. Their customer base and their recruitment base will be in jeopardy and there will be extreme pressure on women of childbearing age to make up the population deficit, thus our handmaid and her tale.

Once, during a concert of cathedral organ music, as I sat getting gooseflesh amid that tsunami of sound, I was struck with a thought: for a medieval peasant, this must have been the loudest human-made sound they ever experienced, awe-inspiring in now-unimaginable ways. No wonder they signed up for the religion being proffered. And now we are constantly pummeled with sounds that dwarf quaint organs. Once, hunter-gatherers might chance upon honey from a beehive and thus briefly satisfy a hardwired food craving. And now we have hundreds of carefully designed commercial foods that supply a burst of sensation unmatched by some lowly natural food. Once, we had lives that, amid considerable privation, also offered numerous subtle, hard-won pleasures. And now we have drugs that cause spasms of pleasure and dopamine release a thousandfold higher than anything stimulated in our old drug-free world. An emptiness comes from this combination of over-the-top nonnatural sources of reward and the inevitability of habituation; this is because unnaturally strong explosions of synthetic experience and sensation and pleasure evoke unnaturally strong degrees of habituation.90 This has two consequences. First, soon we barely notice the fleeting whispers of pleasure caused by leaves in autumn, or by the lingering glance of the right person, or by the promise of reward following a difficult, worthy task. And the other consequence is that we eventually habituate to even those artificial deluges of intensity. If we were designed by engineers, as we consumed more, we’d desire less. But our frequent human tragedy is that the more we consume, the hungrier we get. More and faster and stronger. What was an unexpected pleasure yesterday is what we feel entitled to today, and what won’t be enough tomorrow.

city builders and rebuilders (Jerusalem) and city-loving exiles (Babylon). In New Testament times, the people of God become city missionaries (indeed, New Testament writings contain few glimpses of nonurban Christianity). Finally, when God’s future arrives in the form of a city, his people can finally be fully at home. The fallen nature of the city — the warping of its potential due to the power of sin — is finally overcome and resolved; the cultural mandate is complete; the capacities of city life are freed in the end to serve God. All of God’s people serve him in his holy city. QUESTIONS FOR DISCUSSION AND REFLECTION 1. Keller writes, “The church should continue to relate to the human cities of our time, not as the people of God did under Abraham, Moses, or David, but as they did during the time of the exile.” In what ways is the situation of the Christian church different from that of the exiles in Babylon? In what ways is it similar? How does this affect the mission of the church today? 2. From Acts 17 through the end of the book of Acts, Paul has strategically traveled to the intellectual (Athens), commercial (Corinth), religious (Ephesus), and political (Rome) centers of the Roman world. What are the centers of power and influence in your own local context? How is your church seeking to strategically reach these different centers of cultural influence? 3. Keller writes, “Then, as now, the cities were filled with the poor, and urban Christians’ commitment to the poor was visible and striking.” Do you believe this is still true of the Christian church? If so, give an example. If not, how can this legacy be recaptured? 4. Keller writes, “Gardening (the original human vocation) is a paradigm for cultural development. A gardener neither leaves the ground as is, nor does he destroy it. Instead, he rearranges it to produce food and plants for human life. He cultivates it. (The words culture and cultivate come from the same root.) Every vocation is in some way a response to, and an extension of, the primal,

Some of these bots are already arriving in 2021 in more primitive forms. Recently, when I was in quarantine at home in Beijing, all of my e-commerce packages and food were delivered by a robot in my apartment complex. The package would be placed on a sturdy, wheeled creature resembling R2-D2. It could wirelessly summon the elevator, navigate autonomously to my door, and then call my phone to announce its arrival, so I could take the package, after which it would return to reception. Fully autonomous door-to-door delivery vans are also being tested in Silicon Valley. By 2041, end-to-end delivery should be pervasive, with autonomous forklifts moving items in the warehouse, drones and autonomous vehicles delivering the boxes to the apartment complex, and the R2-D2 bot delivering the package to each home. Similarly, some restaurants now use robotic waiters to reduce human contact. These are not humanoid robots, but autonomous trays-on-wheels that deliver your order to your table. Robot servers today are both gimmicks and safety measures, but tomorrow they may be a normal part of table service for many restaurants, apart from the highest-end establishments or places that cater to tourists, where the human service is integral to the restaurant’s charm. Robots can be used in hotels (to clean and to deliver laundry, suitcases, and room service), offices (as receptionists, guards, and cleaning staff), stores (to clean floors and organize shelves), and information outlets (to answer questions and give directions at airports, hotels, and offices). In-home robots will go beyond the Roomba. Robots can wash dishes (not like a dishwasher, but as an autonomous machine in which you can pile all the greasy pots, utensils, and plates without removing leftover food, with all of them emerging cleaned, disinfected, dried, and organized). Robots can cook—not like a humanoid chef, but like an automated food processor connected to a self-cooking pot. Ingredients go in and the cooked dish comes out. All of these technology components exist now—and will be fine-tuned and integrated in the decade to come. So be patient. Wait for robotics to be perfected and for costs to go down. The commercial and subsequently personal applications will follow. By 2041, it’s not far-fetched to say that you may be living a lot more like the Jetsons!

Then, just as we were to leave on a whirlwind honeymoon in the beautiful Pacific Northwest, a call came from Australia. Steve’s friend John Stainton had word that a big croc had been frequenting areas too close to civilization, and someone had been taking potshots at him. “It’s a big one, Stevo, maybe fourteen or fifteen feet,” John said over the phone. “I hate to catch you right at this moment, but they’re going to kill him unless he gets relocated.” John was one of Australia’s award-winning documentary filmmakers. He and Steve had met in the late 1980s, when Steve would help John shoot commercials that required a zoo animal like a lizard or a turtle. But their friendship did not really take off until 1990, when an Australian beer company hired John to film a tricky shot involving a crocodile. He called Steve. “They want a bloke to toss a coldie to another bloke, but a croc comes out of the water and snatches at it. The guy grabs the beer right in front of the croc’s jaws. You think that’s doable?” “Sure, mate, no problem at all,” Steve said with his usual confidence. “Only one thing, it has to be my hand in front of the croc.” John agreed. He journeyed up to the zoo to film the commercial. It was the first time he had seen Steve on his own turf, and he was impressed. He was even more impressed when the croc shoot went off flawlessly. Monty, the saltwater crocodile, lay partially submerged in his pool. An actor fetched a coldie from the esky and tossed it toward Steve. As Steve’s hand went above Monty’s head, the crocodile lunged upward in a food response. On film it looked like the croc was about to snatch the can--which Steve caught right in front of his jaws. John was extremely impressed. As he left the zoo after completing the commercial shoot, Steve gave him a collection of VHS tapes. Steve had shot the videotapes himself. The raw footage came from Steve simply propping his camera in a tree, or jamming it into the mud, and filming himself single-handedly catching crocs. John watched the tapes when he got home to Brisbane. He told me later that what he saw was unbelievable. “It was three hours of captivating film and I watched it straight through, twice,” John recalled to me. “It was Steve. The camera loved him.” He rang up his contacts in television and explained that he had a hot property. The programmers couldn’t use Steve’s original VHS footage, but one of them had a better idea. He gave John the green light to shoot his own documentary of Steve. That led to John Stainton’s call to Oregon on the eve of our honeymoon. “I know it’s not the best timing, mate,” John said, “but we could take a crew and film a documentary of you rescuing this crocodile.” Steve turned to me. Honeymoon or crocodile? For him, it wasn’t much of a quandary. But what about me?” “Let’s go,” I replied.

Though it’s best not to be born a chicken at all, it is especially bad luck to be born a cockerel. From the perspective of the poultry farmer, male chickens are useless. They can’t lay eggs, their meat is stringy, and they’re ornery to the hens that do all the hard work of putting food on our tables. Commercial hatcheries tend to treat male chicks like fabric cutoffs or scrap metal: the wasteful but necessary by-product of an industrial process. The sooner they can be disposed of—often they’re ground into animal feed—the better. But a costly problem has vexed egg farmers for millennia: It’s virtually impossible to tell the difference between male and female chickens until they’re four to six weeks old, when they begin to grow distinctive feathers and secondary sex characteristics like the rooster’s comb. Until then, they’re all just indistinguishable fluff balls that have to be housed and fed—at considerable expense. Somehow it took until the 1920s before anyone figured out a solution to this costly dilemma. The momentous discovery was made by a group of Japanese veterinary scientists, who realized that just inside the chick’s rear end there is a constellation of folds, marks, spots, and bumps that to the untrained eye appear arbitrary, but when properly read, can divulge the sex of a day-old bird. When this discovery was unveiled at the 1927 World Poultry Congress in Ottawa, it revolutionized the global hatchery industry and eventually lowered the price of eggs worldwide. The professional chicken sexer, equipped with a skill that took years to master, became one of the most valuable workers in agriculture. The best of the best were graduates of the two-year Zen-Nippon Chick Sexing School, whose standards were so rigorous that only 5 to 10 percent of students received accreditation. But those who did graduate earned as much as five hundred dollars a day and were shuttled around the world from hatchery to hatchery like top-flight business consultants. A diaspora of Japanese chicken sexers spilled across the globe. Chicken sexing is a delicate art, requiring Zen-like concentration and a brain surgeon’s dexterity. The bird is cradled in the left hand and given a gentle squeeze that causes it to evacuate its intestines (too tight and the intestines will turn inside out, killing the bird and rendering its gender irrelevant). With his thumb and forefinger, the sexer flips the bird over and parts a small flap on its hindquarters to expose the cloaca, a tiny vent where both the genitals and anus are situated, and peers deep inside. To do this properly, his fingernails have to be precisely trimmed. In the simple cases—the ones that the sexer can actually explain—he’s looking for a barely perceptible protuberance called the “bead,” about the size of a pinhead. If the bead is convex, the bird is a boy, and gets thrown to the left; concave or flat and it’s a girl, sent down a chute to the right.

Two kinds of development help explain how a readiness built up to kill all Jews, including women and children. One is a series of “dress rehearsals” that served to lower inhibitions and provided trained personnel hardened for anything. First came the euthanasia of incurably ill and insane Germans, begun on the day when World War II began. Nazi eugenics theory had long provided a racial justification for getting rid of “inferior” persons. War provided a broader justification for reducing the drain of “useless mouths” on scarce resources. The “T-4” program killed more than seventy thousand people between September 1939 and 1941, when, in response to protests from the victims’ families and Catholic clergy, the matter was left to local authorities. Some of the experts trained in this program were subsequently transferred to the occupied east, where they applied their mass killing techniques to Jews. This time, there was less opposition. The second “dress rehearsal” was the work of the Einsatzgruppen, the intervention squads specially charged with executing the political and cultural elite of invaded countries. In the Polish campaign of September 1939 they helped wipe out the Polish intelligentsia and high civil service, evoking some opposition within the military command. In the Soviet campaign the Einsatzgruppen received the notorious “Commissar Order” to kill all Communist Party cadres as well as the Jewish leadership (seen as identical in Nazi eyes), along with Gypsies. This time the army raised no objections. The Einsatzgruppen subsequently played a major role, though they were far from alone, in the mass killings of Jewish women and children that began in some occupied areas in fall 1941. A third “dress rehearsal” was the intentional death of millions of Soviet prisoners of war. It was on six hundred of them that the Nazi occupation authorities first tested the mass killing potential of the commercial insecticide Zyklon-B at Auschwitz on September 3, 1941. Most Soviet prisoners of war, however, were simply worked or starved to death. The second category of developments that helped prepare a “willingness to murder” consisted of blockages, emergencies, and crises that made the Jews become a seemingly unbearable burden to the administrators of conquered territories. A major blockage was the failure to capture Moscow that choked off the anticipated expulsion of all the Jews of conquered eastern Europe far into the Soviet interior. A major emergency was shortages of food supplies for the German invasion force. German military planners had chosen to feed the invasion force with the resources of the invaded areas, in full knowledge that this meant starvation for local populations. When local supplies fell below expectations, the search for “useless mouths” began. In the twisted mentality of the Nazi administrators, Jews and Gypsies also posed a security threat to German forces. Another emergency was created by the arrival of trainloads of ethnic Germans awaiting resettlement, for whom space had to be made available. Faced with these accumulating problems, Nazi administrators developed a series of “intermediary solutions.” One was ghettos, but these proved to be incubators for disease (an obsession with the cleanly Nazis), and a drain on the budget. The attempt to make the ghettos work for German war production yielded little except another category of useless mouths: those incapable of work. Another “intermediary solution” was the stillborn plan, already mentioned, to settle European Jews en masse in some remote area such as Madagascar, East Africa, or the Russian hinterland. The failure of all the “intermediary solutions” helped open the way for a “final solution”: extermination.

No words need be wasted over the fact that all these narcotics are harmful. The question whether even a small quantity of alcohol is harmful or whether the harm results only from the abuse of alcoholic beverages is not at issue here. It is an established fact that alcoholism, cocainism, and morphinism are deadly enemies of life, of health, and of the capacity for work and enjoyment; and a utilitarian must therefore consider them as vices. But this is far from demonstrating that the authorities must interpose to suppress these vices by commercial prohibitions, nor is it by any means evident that such intervention on the part of the government is really capable of suppressing them or that, even if this end could be attained, it might not therewith open up a Pandora's box of other dangers, no less mischievous than alcoholism and morphinism. Whoever is convinced that indulgence or excessive indulgence in these poisons is pernicious is not hindered from living abstemiously or temperately. This question cannot be treated exclusively in reference to alcoholism, morphinism, cocainism, etc., which all reasonable men acknowledge to be evils. For if the majority of citizens is, in principle, conceded the right to impose its way of life upon a minority, it is impossible to stop at prohibitions against indulgence in alcohol, morphine, cocaine, and similar poisons. Why should not what is valid for these poisons be valid also for nicotine, caffeine, and the like? Why should not the state generally prescribe which foods may be indulged in and which must be avoided because they are injurious? In sports too, many people are prone to carry their indulgence further than their strength will allow. Why should not the state interfere here as well? Few men know how to be temperate in their sexual life, and it seems especially difficult for aging persons to understand that they should cease entirely to indulge in such pleasures or, at least, do so in moderation. Should not the state intervene here too? More harmful still than all these pleasures, many will say, is the reading of evil literature. Should a press pandering to the lowest instincts of man be allowed to corrupt the soul? Should not the exhibition of pornographic pictures, of obscene plays, in short, of all allurements to immorality, be prohibited? And is not the dissemination of false sociological doctrines just as injurious to men and nations? Should men be permitted to incite others to civil war and to wars against foreign countries? And should scurrilous lampoons and blasphemous diatribes be allowed to undermine respect for God and the Church? We see that as soon as we surrender the principle that the state should not interfere in any questions touching on the individual's mode of life, we end by regulating and restricting the latter down to the smallest detail. The personal freedom of the individual is abrogated. He becomes a slave of the community, bound to obey the dictates of the majority. It is hardly necessary to expatiate on the ways in which such powers could be abused by malevolent persons in authority. The wielding, of powers of this kind even by men imbued with the best of intentions must needs reduce the world to a graveyard of the spirit. All mankind's progress has been achieved as a result of the initiative of a small minority that began to deviate from the ideas and customs of the majority until their example finally moved the others to accept the innovation themselves. To give the majority the right to dictate to the minority what it is to think, to read, and to do is to put a stop to progress once and for all. Let no one object that the struggle against morphinism and the struggle against "evil" literature are two quite different things. The only difference between them is that some of the same people who favor the prohibition of the former will not agree to the prohibition of the latter.

As the liberal sees it, the task of the state consists solely and exclusively in guaranteeing the protection of life, health, liberty, and private property against violent attacks. Everything that goes beyond this is an evil. A government that, instead of fulfilling its task, sought to go so far as actually to infringe on personal security of life and health, freedom, and property would, of course, be altogether bad. Still, as Jacob Burckhardt says, power is evil in itself, no matter who exercises it. It tends to corrupt those who wield it and leads to abuse. Not only absolute sovereigns and aristocrats, but the masses also, in whose hands democracy entrusts the supreme power of government, are only too easily inclined to excesses. In the United States, the manufacture and sale of alcoholic beverages are prohibited. Other countries do not go so far, but nearly everywhere some restrictions are imposed on the sale of opium, cocaine, and similar narcotics. It is universally deemed one of the tasks of legislation and government to protect the individual from himself. Even those who otherwise generally have misgivings about extending the area of governmental activity consider it quite proper that the freedom of the individual should be curtailed in this respect, and they think that only a benighted doctrinairism could oppose such prohibitions. Indeed, so general is the acceptance of this kind of interference by the authorities in the life of the individual that those who, are opposed to liberalism on principle are prone to base their argument on the ostensibly undisputed acknowledgment of the necessity of such prohibitions and to draw from it the conclusion that complete freedom is an evil and that some measure of restriction must be imposed upon the freedom of the individual by the governmental authorities in their capacity as guardians of his welfare. The question cannot be whether the authorities ought to impose restrictions upon the freedom of the individual, but only how far they ought to go in this respect. No words need be wasted over the fact that all these narcotics are harmful. The question whether even a small quantity of alcohol is harmful or whether the harm results only from the abuse of alcoholic beverages is not at issue here. It is an established fact that alcoholism, cocainism, and morphinism are deadly enemies of life, of health, and of the capacity for work and enjoyment; and a utilitarian must therefore consider them as vices. But this is far from demonstrating that the authorities must interpose to suppress these vices by commercial prohibitions, nor is it by any means evident that such intervention on the part of the government is really capable of suppressing them or that, even if this end could be attained, it might not therewith open up a Pandora's box of other dangers, no less mischievous than alcoholism and morphinism. Whoever is convinced that indulgence or excessive indulgence in these poisons is pernicious is not hindered from living abstemiously or temperately. This question cannot be treated exclusively in reference to alcoholism, morphinism, cocainism, etc., which all reasonable men acknowledge to be evils. For if the majority of citizens is, in principle, conceded the right to impose its way of life upon a minority, it is impossible to stop at prohibitions against indulgence in alcohol, morphine, cocaine, and similar poisons. Why should not what is valid for these poisons be valid also for nicotine, caffeine, and the like? Why should not the state generally prescribe which foods may be indulged in and which must be avoided because they are injurious? In sports too, many people are prone to carry their indulgence further than their strength will allow. Why should not the state interfere here as well? Few men know how to be temperate in their sexual life, and it seems especially difficult for aging persons to understand that they should cease entirel

If they are to be turned into bread, grains have to be ground. When I was a little girl, my father decided to make some flour from the wheat we had grown on the farm. He tried pounding it with a pestle and mortar but all he got was broken grains, not flour. He put it through the hand mincer screwed to the edge of the table with the same result. Finally, he attacked it with a hammer on the flagstone floor. After he gave up, defeated, my mother cleared up the mess. It was sobering to realize that if the commercial millers had vanished, we could have starved even with barns full of sacks of wheat. To turn wheat into flour, you have to shear, not pound, the hard grains, which requires a grindstone, as the people of Lake Kinneret had discovered. A friend in Mexico, where hand grinding still goes on, showed me how it works. She knelt at the upper end of a grindstone, called a metate—a saddle-shaped platform on three inverted pyramidal legs, hewn from a single piece of volcanic rock (fig. 1.7). She mounded a handful of barley, took the mano, a stone shaped like a squared-off rolling pin, in both hands with her thumbs facing back to nudge the grain into place, and, using the whole weight of her upper body, sheared the mano over the grain. After half a dozen motions, she had broken the grains, which now clustered at the bottom end of the metate. Carefully scraping them up with her fingertips, she moved them back to the top, and started shearing again, this time producing white streaks of flour. By the time she had sheared the grain from top to bottom five or six times, she had produced a handful of flour.

The commercial success of some of these low-carb diet books hawking supplements exposes one truism in our culture: We love to hear good things about our bad habits.

Researchers have learned that cues can be almost anything, from a visual trigger such as a candy bar or a television commercial to a certain place, a time of day, an emotion, a sequence of thoughts, or the company of particular people. Routines can be incredibly complex or fantastically simple (some habits, such as those related to emotions, are measured in milliseconds). Rewards can range from food or drugs that cause physical sensations, to emotional payoffs, such as the feelings of pride that accompany praise or self-congratulation.

Rituals of 'Counter-Culture' The depressing monotony of megatechnic society, with its standardized environment, its standardized foods, its standardized invitations to commercialized amusement, its standardized daily routines, produces a counter-drive in over-stimulation and over-excitement in order to achieve a simulation of life. Hence 'Speed' in all its forms, from drag races to drugs. With its narcotics and hallucinogens, its electrically amplified noise and stroboscopic lights and supersonic flights from nowhere to nowhere, modern technology has helped to create a counter-culture whose very disorder serves admirably to stabilize the power system.

Notwithstanding the remarkable progress that has been made in the science of nutrition for the last thirty years, diet-reform is progressing slowly. We are living in an age of commercialism and millions of dollars have been invested in the manufacture of demineralized and devitalized food products, for which a large demand has been created by shrewd, misleading advertisements often supported by statements of chemists, evidently hired for the occasion. The general public, devoid of exact knowledge concerning food values, buys these impoverished products, unaware of the fact that they undermine health and vitality

There was a time when Grandma used a block of ice to keep her food from spoiling. Later, a mechanical unit replaced the block of ice. In those days a service call often meant airing out the kitchen before work could be started because the place was full of ammonia or sulphur dioxide fumes. You do not have that problem today, for the modern domestic refrigerator uses a refrigerant which is practically odourless and harmless.

Good hunters considered hunting a solemn privilege and a means to reconnect with the natural world, to place themselves back on earth, into a place without supermarkets, processed foods, and commercial meat manufacturing industries. Hunting was basic, primal, and humbling.

Local, pasture-raised chickens deliver superior values of omega-3 and other nutrients than commercially raised chickens. Egg yolks are one of the planet’s most nutritionally-dense foods—enjoy!

But it isn’t the fun of DIY invention, urban exploration, physical danger, and civil disorder that the Z-Boys enjoyed in 1976. It is fun within serious limits, and for all of its thrills it is (by contrast) scripted. And rather obedient. The fact that there are public skateparks and high-performance skateboards signals progress: America has embraced this sport, as it did bicycles in the nineteenth century. Towns want to make skating safe and acceptable. The economy has more opportunity to grow. America is better off for all of this. Yet such government and commercial intervention in a sport that was born of radical liberty means that the fun itself has changed; it has become mediated. For the skaters who take pride in their flashy store-bought equipment have already missed the Z-Boys’ joke: Skating is a guerrilla activity. It’s the fun of beating, not supporting, the system. P. T. Barnum said it himself: all of business is humbug. How else could business turn a profit, if it didn’t trick you with advertising? If it didn’t hook you with its product? This particular brand of humbug was perfected in the late 1960s, when merchandise was developed and marketed and sold to make Americans feel like rebels. Now, as then, customers always pay for this privilege, and purveyors keep it safe (and generally clean) to curb their liability. They can’t afford customers taking real risks. Plus it’s bad for business to encourage real rebellion. And yet, marketers know Americans love fun—they have known this for centuries. And they know that Americans, especially kids, crave autonomy and participation, so they simulate the DIY experience at franchises like the Build-A-Bear “workshops,” where kids construct teddy bears from limited options, or “DIY” restaurants, where customers pay to grill their own steaks, fry their own pancakes, make their own Bloody Marys. These pay-to-play stores and restaurants are, in a sense, more active, more “fun,” than their traditional competition: that’s their big selling point. But in both cases (as Barnum knew) the joke is still on you: the personalized bear is a standardized mishmash, the personalized food is often inedible. As Las Vegas knows, the house always wins. In the history of radical American fun, pleasure comes from resistance, risk, and participation—the same virtues celebrated in the “Port Huron Statement” and the Digger Papers, in the flapper’s slang and the Pinkster Ode. In the history of commercial amusement, most pleasures for sale are by necessity passive. They curtail creativity and they limit participation (as they do, say, in a laser-tag arena) to a narrow range of calculated surprises, often amplified by dazzling technology. To this extent, TV and computer screens, from the tiny to the colossal, have become the scourge of American fun. The ubiquity of TV screens in public spaces (even in taxicabs and elevators) shows that such viewing isn’t amusement at all but rather an aggressive, ubiquitous distraction. Although a punky insurgency of heedless satire has stung the airwaves in recent decades—from equal-opportunity offenders like The Simpsons and South Park to Comedy Central’s rabble-rousing pundits, Jon Stewart and Stephen Colbert—the prevailing “fun” of commercial amusement puts minimal demands on citizens, besides their time and money. TV’s inherent ease seems to be its appeal, but it also sends a sobering, Jumbotron-sized message about the health of the public sphere.

The survivors of a nuclear war will be able, if they can make their way to Hutchinson, Kansas, and get 200 metres (650 feet) down into the salt-shafts, to retrieve an assortment of objects which have been chosen partly with them in mind. There are seeds of hybrid plants, the files of various commercial enterprises, secret formulae for making brand-name products, food for the treasure-finders, and even folding cots, just in case they bring their babies with them. There is a film library which includes Gone with the Wind, Polly of the Circus, and lots of Buster Keaton.

The size and shape of the birds have also made it impossible for commercial turkeys to mount and breed naturally. This means that workers at breeding facilities have to masturbate male turkeys, called toms, to collect their semen. Then, in rapid succession, the females are turned upside down and their legs secured by a clamp. The semen is put in straws and inserted into the hen. She’s then released from the clamp, making way for the next in line. Not a pleasant process for the bird, nor a job one can take much pride in.

Table of Contents Your Free Book Why Healthy Habits are Important Healthy Habit # 1:  Drink Eight Glasses of Water Healthy Habit #2:  Eat a Serving of Protein and Carbohydrates Healthy Habit #3:  Fill Half Your Plate with Vegetables Healthy Habit #4:  Add Two Teaspoons of Healthy Oil to Meals Healthy Habit #5:  Walk for 30 Minutes Healthy Habit #6:  Take a Fish Oil Supplement Healthy Habit #7:  Introduce Healthy Bacteria to Your Body Healthy Habit #8:  Get a “Once a Month” Massage Healthy Habit #9:  Eat a Clove of Garlic Healthy Habit #10:  Give Your Sinuses a Daily Bath Healthy Habit #11:  Eat 25-30 Grams of Fiber Healthy Habit #12:  Eliminate Refined Sugar and Carbohydrates Healthy Habit #13:  Drink a Cup of Green Tea Healthy Habit #14:  Get Your Vitamin D Levels Checked Yearly Healthy Habit #15: Floss Your Teeth Healthy Habit #16: Wash Your Hands Often Healthy Habit #17:  Treat a Cough or Sore Throat with Honey Healthy Habit #18:  Give Your Body 500 mg of Calcium Healthy Habit #19:  Eat Breakfast Healthy Habit #20:  Sleep 8-10 Hours Healthy Habit #21:  Eat Five Different Colors of Food Healthy Habit #22:  Breathe Deeply for Two Minutes Healthy Habit #23:  Practice Yoga Three Times a Week Healthy Habit #24:  Sleep On Your Left Side Healthy Habit #25:  Eat Healthy Fats Healthy Habit #26:  Dilute Juice with Sparkling Water Healthy Habit #27:  Slow Alcohol Consumption with Water Healthy Habit #28:  Do Strength Training Healthy Habit #29:  Keep a Food Diary Healthy Habit #30:  Exercise during TV Commercials Healthy Habit #31:  Move, Don’t Use Technology Healthy Habit #32:  Eat a Teaspoon of Cinnamon Healthy Habit #33:  Use Acupressure to Treat Headache and Nausea Healthy Habit #34:  Get an Eye Exam Every Year Healthy Habit #35:  Wear Protective Eyewear Healthy Habit #36:  Quit Smoking Healthy Habit #37:  Pack Healthy Snacks Healthy Habit #38:  Pack Your Lunch Healthy Habit #39:  Eliminate Caffeine Healthy Habit #40:  Finish Your Antibiotics Healthy Habit #41:  Wear Sunscreen – Over SPF 15 Healthy Habit #42:  Wear a Helmet for Biking or Rollerblading Healthy Habit #43:  Wear Your Seatbelt Healthy Habit #44:  Get a Yearly Physical Healthy Habit #45:  Maintain a First Aid Kit Healthy Habit #46:  Eat a Banana Every Day Healthy Habit #47:  Use Coconut Oil to Moisturize Healthy Habit #48:  Pay Attention to Hunger Cues Healthy Habit #49:  Eat a Handful of Nuts Healthy Habit #50:  Get a Flu Shot Each Year Healthy Habit #51:  Practice Daily Meditation Healthy Habit #52:  Eliminate Artificial Sweeteners Healthy Habit #53:  Sanitize Your Kitchen Healthy Habit #54:  Walk 10,000 Steps a Day Healthy Habit #55:  Take a Multivitamin Healthy Habit #56:  Eat Fish Twice a Week Healthy Habit #57:  Add Healthy Foods to Your Diet Healthy Habit #58:  Avoid Liquid Calories Healthy Habit #59:  Give Your Eyes a Break Healthy Habit #60:  Protect Yourself from STDs Healthy Habit #61:  Get 20 Minutes of Sunshine Healthy Habit #62:  Become a Once a Week Vegetarian Healthy Habit #63:  Limit Sodium to 2,300 mg a Day Healthy Habit #64:  Cook 2+ Home Meals Each Week Healthy Habit #65:  Eat a Half Ounce of Dark Chocolate Healthy Habit #66:  Use Low Fat Salad Dressing Healthy Habit #67:  Eat Meals at the Table Healthy Habit #68:  Eat an Ounce of Chia Seeds Healthy Habit #69:  Choose Juices that Contain Pulp Healthy Habit #70:  Prepare Produce After Shopping

Kate was often preoccupied with how to do good in a corrupt world, where just by eating dinner or turning on a laptop each of us was complicit in someone else's suffering. She struggled with how to speak the truth when it put others on the defensive or made her seem like a downer. The things she worried about on a daily basis included but were not limited to: Children starving in Africa. Chemicals in her daughter's food and drinking water. Corruption in Washington, everywhere you looked. The poor, who no one even talked about anymore. Rape in the Congo, which didn't seem to be going away despite so much talk. Rape at the elite American colleges, which wasn't going away either. Plastic. Oil in the Gulf. Beer commercials, in which men were always portrayed as dolts who thought exclusively about football, and women as insufferable nags who only cared about shopping. The evils of the Internet. Sweatshops, and, in the same vein, where exactly everything in their life came from-their meat, their clothes, their shoes, their cell phones. The polar bears. .. The gun-control laws that would likely never come, despite the five minutes everyone spent demanding them whenever a child or politician got shot. The cancer various members of her family would eventually get, from smoking, microwaves, sunlight, deodorant, and all the other vices that made life that much more convenient and/or bearable.

Commercial polyunsaturated oils, such as soy oil, safflower oil, corn oil, cottonseed oil and canola oil, create serious imbalances on the cellular level. They are invariably rancid and a source of cancer-causing free radicals. Furthermore, they are loaded with hormone-like chemicals. The scientific literature indicates that overconsumption of polyunsaturated oils is especially damaging to the reproductive organs like the breasts. Even worse, most of the vegetables oils in our food come in the form of partially hydrogenated vegetable oils. When these altered fats are built into the cell membranes, they inhibit thousands of chemical reactions on the cellular level. Several major studies have definitely correlated consumption of partially hydrogenated vegetable oils with increased breast cancer but this fact is rarely mentioned, even in books that espouse alternative treatments to breast cancer.

As the producer states gradually forced the major oil companies to share with them more of the profits from oil, increasing quantities of sterling and dollars flowed to the Middle East. To maintain the balance of payments and the viability of the international financial system, Britain and the United States needed a mechanism for these currency flows to be returned. [...] The purchase of most goods, whether consumable materials like food and clothing or more durable items such as cars or industrial machinery, sooner or later reaches a limit where, in practical terms, no more of the commodity can be used and further acquisition is impossible to justify. Given the enormous size of oil revenues, and the relatively small populations and widespread poverty of many of the countries beginning to accumulate them, ordinary goods could not be purchased at a rate that would go far to balance the flow of dollars (and many could be bought from third countries, like Germany and Japan – purchases that would not improve the dollar problem). Weapons, on the other hand, could be purchased to be stored up rather than used, and came with their own forms of justification. Under the appropriate doctrines of security, ever-larger acquisitions could be rationalised on the grounds that they would make the need to use them less likely. Certain weapons, such as US fighter aircraft, were becoming so technically complex by the 1960s that a single item might cost over $10 million, offering a particularly compact vehicle for recycling dollars. Arms, therefore, could be purchased in quantities unlimited by any practical need or capacity to consume. As petrodollars flowed increasingly to the Middle East, the sale of expensive weaponry provided a unique apparatus for recycling those dollars – one that could expand without any normal commercial constraint.

Spices were an important part of medieval cookery. We take them for granted, and often taste them ready-mixed in our commercially produced food. The Middle Ages saw them as mysterious and precious.

Through directly extracting food resources from its tropical empire and a new commercial frontier of export agriculture in settler colonies, and with only a twinge of guilt at the human cost wrought, Britain was able to feed its working class.

Settler colonies were made possible because agricultural commercialization in Europe was driving smallholders off the land. Displaced settlers were sent from Europe en masse to populate newly conquered territories.

Commercially produced frozen broccoli lacks the ability to form sulforaphane because the vegetables are blanched (flash-cooked) before they’re frozen for the very purpose of deactivating enzymes.11 This process prolongs shelf life, but when you take the veggies out of your freezer, the enzyme is inert. At that point, it doesn’t matter how much you chop or how long you wait—no sulforaphane is going to be made.

Locally, you should be able to find decent Medjool dates in Middle Eastern grocery stores and many natural foods markets, but for the too-moist-to-be-sold-commercially varieties, you’ll probably have to shop online. I have tried dates from most of the major online retailers and always go back to ordering from the Date People, a small farm in California. I am averse to commercial endorsements, but I’ve never tasted consistently better dates from any other source (although Black Sphinx dates from Phoenix come close!). Date People’s annual harvest comes in around my birthday in October, and I always splurge as a present to myself and get a big box to put in our freezer.

The first one is red bean rice ball. Red beans and sticky rice were often steamed together to create red bean rice on celebratory occasions. It was considered to be a feast in the olden days. Many areas in Japan still carry on the tradition of making red bean rice whenever there is something to celebrate. In that sense, I think you can say red bean rice is deeply rooted in the Japanese soul." "That's right. I made red bean rice along with other foods when the framework of my house was completed." "It feels very festive for some reason." "I like the salt and sesame seasoning on it." "The next is a hijiki rice ball. You cook the rice together with the hijiki, thin fried tofu and carrots... ...flavor it with soy sauce and make a rice ball with it. The hijiki rice is the typical Japanese commoners' food that mixes riches from the sea and the soil together. A rice ball made of hijiki rice is one of the original Japanese foods with a long continuing history." "Aaah. This brings back memories." "It makes us realize that we're Japanese. It's a flavor we must not lose." "The last rice ball of the past is dried seaweed. Dried seaweed is one of the most familiar seaweeds to the Japanese, apart from konbu, wakame and hijiki. And the way to fully enjoy the taste of the dried seaweed... ... is to make seaweed tsukudani and use that as the filling for the rice ball. For the tsukudani, you simmer top-quality dried seaweed in sake and soy sauce. Once you learn its taste, you will never be satisfied with eating the dried seaweed tsukudani that's commercially available." "It tastes nothing like that one we can buy at the market." "It's refreshing, yet has a very strong scent of seaweed." "It's interesting to see the difference in flavor of the tsukudani filling and the seaweed wrapping the rice ball." "Red bean rice, hijiki rice and dried seaweed tsukudani rice balls... These are flavors that will never fade away as long as the Japanese are around.

honey is also one of the most manipulated and lied-about foods on the planet. A lot of commercial honey is actually honey mixed with flavored corn syrup. You have to be careful where you buy.

I was struck, during COVID-19’s early months, that America’s Doctor, apparently preoccupied with his single vaccine solution, did little in the way of telling Americans how to bolster their immune response. He never took time during his daily White House briefings from March to May 2020 to instruct Americans to avoid tobacco (smoking and e-cigarettes/vaping double death rates from COVID); to get plenty of sunlight and to maintain adequate vitamin D levels (“Nearly 60 percent of patients with COVID-19 were vitamin D deficient upon hospitalization, with men in the advanced stages of COVID-19 pneumonia showing the greatest deficit”); or to diet, exercise, and lose weight (78 percent of Americans hospitalized for COVID-19 were overweight or obese). Quite the contrary, Dr. Fauci’s lockdowns caused Americans to gain an average of two pounds per month and to reduce their daily steps by 27 percent. He didn’t recommend avoiding sugar and soft drinks, processed foods, and chemical residues, all of which amplify inflammation, compromise immune response, and disrupt the gut biome which governs the immune system. During the centuries that science has fruitlessly sought remedies against coronavirus (aka the common cold), only zinc has repeatedly proven its efficacy in peer-reviewed studies. Zinc impedes viral replication, prophylaxing against colds and abbreviating their duration. The groaning shelves that commercial pharmacies devote to zinc-based cold remedies attest to its extraordinary efficacy. Yet Anthony Fauci never advised Americans to increase zinc uptake following exposure to infection.

Exciting, isn't it? The season? They're rare or unique breeds of plants and animals. Once all our tomatoes were like that. Before preservatives and supermarkets and this commercial food production hell we're living in. Breeds evolved in places based on one evolutionary principle: they tasted better. The point is not longevity or flawlessness. All of our vegetables were biologically diverse, pungent with the nuance of their breed. They reflected their specific time and space---their terroir.

Prospector Base was a cluster of five ten-meter-diameter inflatable domes, arranged in a tight pentagonal formation. Each dome touched two others on either side for mutual support against the fierce spring winds of the southern hemisphere. The void in the center of the pentagon was filled with a smaller dome, seven-and-a-half meters in diameter. The only equipment the central dome contained was the base water recycler unit. The recycler received wastewater from the galley, and from the shower and sink. Dubbed “the hall” by the EPSILON engineers, hatches connected the smaller central dome with each of the larger five domes that surrounded it. Each large dome was accessible to the others only via the hall. The larger dome closest to the landing party’s direction of travel possessed an airlock to the outside atmosphere. Known as the common room, it housed the main base computer, the communications equipment, the primary electrical supply panels, the CO2 scrubber, the oxygen generator and the backup oxygen supply tanks. The oxygen generator electrolyzed water collected from dehumidifiers located in all domes except the greenhouse and from the CO2 scrubber. It released molecular oxygen directly back into the air supply. The hydrogen it generated was directed to the carbon dioxide scrubber. By combining the Sabatier Reaction with the pyrolysis of waste product methane, the only reaction products were water—which was sent back to the oxygen generator—and graphite. The graphite was removed from a small steel reactor vessel once a week and stored in the shop where Dave and Luis intended to test the feasibility of carbon fiber manufacture. Excess heat generated by the water recycler, the oxygen generator, and the CO2 scrubber supplemented the heat output from the base heating system. The dome to the immediate left contained the crew sleeping quarters and a well-provisioned sick bay. The next dome housed the galley, food storage, and exercise equipment. The table in the galley doubled as the base conference table. The fourth large dome served as the greenhouse. It also housed the composting toilet and a shower. The final dome contained the shop, an assay bench, and a small smelter. The smelter was intended to develop proof-of-concept smelting processes for the various rare earth elements collected from the surrounding region. Subsequent Prospector missions would construct and operate a commercial smelter. A second manual airlock was attached to the shop dome to allow direct unloading of ore and loading of ingots for shipment to Earth.

We who know exactly what disease is, cannot agree with a teaching that endeavors to make sick people believe they can be healed by a miracle, or a forced imagination—that they are not sick at all—even though they are actually dying that very minute! It is farcical, not to say pitiful, to pray to the Creator for a miraculous healing, rejecting and disregarding real divine foods—the fruits of the paradise—the "bread of heaven," and instead stuff your stomach three times daily with harmful prepared foods, manufac-tured by man for commercial purposes, and never destined by the Creator to be man's food at all.

The ‘story’ of the zoo is present everywhere,” Michelle went on as they passed a kiosk selling stuffed giraffes. “But of course, they also sell toys and food. That’s the commercial aspect. First they sell you on the values, then they get you to buy the products.

And then someone asks if Callum is as skilled in the bedroom as he is in the kitchen. That's when my blood turns to magma. I slam my hand on top of the metal countertop. "Listen the hell up!" My shout silences every last one of the vloggers. The high schooler looks on with a shocked expression and mutters, "Yes, ma'am." "My personal life isn't up for discussion. I'm also not interested in name-dropping any of you in a commercial when you've been harassing me and my customers every day since the festival. I'm here to cook and serve food, and you goddamn piranhas are crowding around my truck, making it impossible for my mother and me to serve our customers. Either get the hell out of the way so my customers can order, or else." There's silence, followed by soft mutters. A scrawny, white guy in the back of the crowd tucks his phone into his pocket and crosses his arms, stubborn written across his frown. "Or else what?" Leaning my head back, I puff out all the hot air pent up in my body. He's the pissant who asked about Callum's bedroom performance. I swipe a bottle of lemon-lime soda from the counter and give it a dozen of the most violent shakes I can manage. I stomp out of the truck and up to the offending vlogger. Even when I'm standing two inches from him, he has the audacity to smirk. But when I twist off the cap, a stream of soda smashes him square in the face. My frustration dissipates with each violent burst of carbonated liquid.

In reality, the various movements and removals of Indigenous peoples from the Southeast due to white invasion meant that the first western settlers were often Native Americans who migrated to spaces other than their homelands, where they encountered other tribes—longtime enemies, other displaced peoples, and groups who had long called this land home. Native peoples adjusted their oral histories and survivance strategies to incorporate their new surroundings as they had done for millennia, crafting stories that told of successful migrations and learning about the food and herbs of their new homes. As they were forced westward, the Five Tribes’ experience in Indian Territory was different from the other Indigenous migrations occurring around them. The Chickasaw, Choctaw, Cherokee, Creek, and Seminole Nations sought to use the settler colonial process to cast themselves as civilizers of their new home: they used the labor system that Euro-Americans insisted represented sophistication—chattel slavery—to build homes, commercial enterprises, and wealth, and they portrayed themselves as settlers in need of protection from the federal government against the depredations of western Indians, which, the Five Tribes claimed, hindered their own civilizing progress. Moreover, they followed their physical appropriation of Plains Indians’ land with an erasure of their predecessor’s history. They perpetuated the idea that they had found an undeveloped ‘wilderness” when they arrived in Indian Territory and that they had proceeded to tame it. They claimed that they had built institutions and culture in a space where previously neither existed. The Five Tribes’ involvement in the settler colonial process was self-serving: they had already been forced to move once by white Americans, and appealing to their values could only help them—at least, at first. Involvement in the system of Black enslavement was a key component of displaying adherence to Americans’ ideas of social, political, and economic advancement—indeed, owning enslaved people was the primary path to wealth in the nineteenth century. The laws policing Black people’s behavior that appeared in all of the tribes’ legislative codes showed that they were willing to make this system a part of their societies. But with the end of the Civil War, the political party in power—the Republicans—changed the rules: slavery was no longer deemed civilized and must be eliminated by force. For the Five Tribes, the rise and fall of their involvement in the settler colonial process is inextricably connected to the enslavement of people of African descent: it helped to prove their supposed civilization and it helped them construct their new home, but it would eventually be the downfall of their Indian Territory land claims. Recognizing the Five Tribes’ coerced migration to Indian Territory as the first wave among many allows us to see how settler colonialism shaped the culture of Indian Territory even before settlers from the United States arrived. Though the Cherokee ‘Trail of Tears’ has come to symbolize Indian Removal, the Five Tribes were just a handful of dozens of Indigenous tribes who had been forced to move from their eastern homelands due to white displacement. This displacement did not begin or end in the 1830s Since the 1700s, Indian nations such as the Wyandot, Kickapoo, and Shawnee began migrating to other regions to escape white settlement and the violence and resource scarcity that often followed. Though brought on by conditions outside of their control, these migrations were ‘voluntary’ in that they were most often an attempt to flee other Native groups moving into their territory as a result of white invasion or to preempt white coercion, rather than a response to direct Euro-American political or legal pressure to give up their homelands….