Ferruccio Lamborghini Quotes

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Story 6: Ferrari In 1948, a peasant farmer started a business making tractors. Within five years this man – Ferruccio – was one of the richest men in Italy. He amassed a fine collection of cars – Alfa Romeos, Maseratis, Lancias – but his heart belonged to his Ferraris, of which he owned six. Just one thing bothered him: all of his Ferraris had clutch problems. One day in his workshop he discovered why: the clutch in his Ferraris was the same part he used in his tractors. Ferruccio complained to Enzo Ferrari, who replied: “Ferruccio, you may be able to drive a tractor but you will never be able to handle a Ferrari properly.” Ferruccio was furious. He vowed to make a car worthy of beating a Ferrari. And as it happens, that’s exactly what he did. He took his revenge by creating one of the most powerful, well renowned cars in the world. The farmer’s full name: Ferruccio Lamborghini. How to use this story This story works well any time you’re working on a goal that some people doubt can be achieved. It’s good for encouraging your audience to dig deep and prove the doubters wrong!
Ian Harris (Hooked On You: The Genius Way to Make Anybody Read Anything)