Feedback Loop Quotes

I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better.

Evolution has no foresight. Complex machinery develops its own agendas. Brains — cheat. Feedback loops evolve to promote stable heartbeats and then stumble upon the temptation of rhythm and music. The rush evoked by fractal imagery, the algorithms used for habitat selection, metastasize into art. Thrills that once had to be earned in increments of fitness can now be had from pointless introspection. Aesthetics rise unbidden from a trillion dopamine receptors, and the system moves beyond modeling the organism. It begins to model the very process of modeling. It consumes evermore computational resources, bogs itself down with endless recursion and irrelevant simulations. Like the parasitic DNA that accretes in every natural genome, it persists and proliferates and produces nothing but itself. Metaprocesses bloom like cancer, and awaken, and call themselves I.

. . . the world in which we live has an increasing number of feedback loops, causing events to be the cause of more events (say, people buy a book because other people bought it), thus generating snowballs and arbitrary and unpredictable planet-wide winner-take-all effects.

Build-Measure-Learn feedback loop is at the core of the Lean Startup model.

Desire for beauty will endure and undermine the desire for truth.

There are many systems of interaction between brain, body and social world that can get caught in positive feedback loops. Depressed people, for example, can start feeling useless and burdensome, as well as grief-stricken and pained. This makes them withdraw from contact with friends and family. Then the withdrawal makes them more lonesome and isolated, and more likely to feel useless and burdensome. Then they withdraw more. In this manner, depression spirals and amplifies

I hit the dance floor, wincing a little bit as the DJ looped feedback through the throbbing of a useless song about someone playing poker with his face or something.

The phenomenon of emergence takes place at critical points of instability that arise from fluctuations in the environment, amplified by feedback loops.

Because what if instead of a story told in consecutive order, life is a cacophony of moments we never leave? What if the most traumatic or the most beautiful experiences we have trap us in a kind of feedback loop, where at least some part of our minds remains obsessed, even as our bodies move on?

Multitasking has been found to increase the production of the stress hormone cortisol as well as the fight-or-flight hormone adrenaline, which can overstimulate your brain and cause mental fog or scrambled thinking. Multitasking creates a dopamine-addiction feedback loop, effectively rewarding the brain for losing focus and for constantly searching for external stimulation. To make matters worse, the prefrontal cortex has a novelty bias, meaning that its attention can be easily hijacked by something new—the proverbial shiny objects

Disclosures that quantify climate risks can help realign decision-making towards building a resilient climate economy. This creates positive feedback loops to drive further adaptive measures.

In most cases we have to forget a little bit before we can forgive; when we no longer experience the pain as fresh, the insult is easier to forgive, which in turn makes it less memorable, and so on. It’s this psychological feedback loop that makes initially infuriating offenses seem pardonable in the mirror of hindsight.

The insights derived from data can be invaluable as a feedback loop to decision-making, but should never be confused with being a proxy for the future, a predictor of the future, nor the future itself.

My advice was to start a policy of making reversible decisions before anyone left the meeting or the office. In a startup, it doesn’t matter if you’re 100 percent right 100 percent of the time. What matters is having forward momentum and a tight fact-based data/metrics feedback loop to help you quickly recognize and reverse any incorrect decisions. That’s why startups are agile. By the time a big company gets the committee to organize the subcommittee to pick a meeting date, your startup could have made 20 decisions, reversed five of them and implemented the fifteen that worked.

Consciousness amplifies the weak signals that, like cobwebs spun between trees, web Narratives together. Moreover, it amplifies them selectively and in that way creates feedback loops that steer the Narratives.

I personally cannot imagine that consciousness will be fully understood without reference to Godelian loops or level-crossing feedback loops.

As he fills me, I wonder if—in the same way that sex makes its own unique perfume—we don’t really “make” love. As in create, manufacture, evoke an independent element in the air around us, and if enough of us did it really well, for real, not just for the hell of it, we could change the world. Because when he’s in me, I feel the space around us changing, charging, and it seems to set off some kind of feedback loop, where the more he touches me, the more I need him to.

You’d think people would realize they’re bad at multitasking and would quit. But a cognitive illusion sets in, fueled in part by a dopamine-adrenaline feedback loop, in which multitaskers think they are doing great.

Once beliefs are formed, the brain begins to look for and find confirmatory evidence in support of those beliefs, which adds an emotional boost of further confidence in the beliefs and thereby accelerates the process of reinforcing them, and round and round the process goes in a positive feedback loop of belief confirmation.

Looking back on his life, he sees himself spread out on the earth like a giant covered in tiny threads that have held him down. Tiny threads of petty cares and small concerns, and fears he took seriously at the time. Debts, timetables, the need for money, the longing for comfort; the earworm of sex, repeating itself over and over like a neural feedback loop. He’s been the puppet of his own constricted desires.

Because when you give too many fucks—when you give a fuck about everyone and everything—you will feel that you’re perpetually entitled to be comfortable and happy at all times, that everything is supposed to be just exactly the fucking way you want it to be. This is a sickness. And it will eat you alive. You will see every adversity as an injustice, every challenge as a failure, every inconvenience as a personal slight, every disagreement as a betrayal. You will be confined to your own petty, skull-sized hell, burning with entitlement and bluster, running circles around your very own personal Feedback Loop from Hell, in constant motion yet arriving nowhere. The

If we want better global supply chains, there are lots of other things that have to be made better first. We need to be better with equitably including small businesses into global logistics. We need to be better with upcycling, and feedback loops. We need to be better with implementing Blockchain technology. We need to be better with material ecology and designing products for longevity. And so much more.

self-consciousness was the product of a positive feedback loop between perception and reflection, the two eventually amplifying each other into a cycle that occurred so quickly neither could be separated from the other.

Awe. It’s a feeling he misses. He made lists of things he wanted to feel when he was younger, big things, small things, ice, snow, the sand at the beach, someone else’s hands holding his, feeling him feeling them, a feedback loop of feelings, which is what happens when two people make love. He wanted to feel things that made him feel safe and scared and things that ripped his heart out of his chest, things that made him want to go home and things that made him want to travel, things that made him proud and things that made him regret his choices and he, like all people, slowly ticked these things off the list in his head as he lived, as the world turned until soon, there were very few things left to feel. He believed the last thing he would feel, would be nothing, as that was nearly impossible to feel unless you were dead or hadn’t been born yet. He wondered what it’d be like to not be able to wonder. He’d once wanted to know what it felt like to be able to talk to people properly, to be normal but he’d given up on finding that feeling, figuring no one ever really found it.

The one secret to changing human behavior? Feedback Loops

We have a tendency to separate mental health from physical health. As if they don’t affect each other in a continuous fucking feedback loop, or something.

Feedback loops, echo chambers, circular reinforcement. All could play a part in escalating the utterly imaginary to the level of reality, sometimes with fatal consequences.

They surround themselves with like-minded people, and it creates an echo chamber that’s nigh on impossible to escape. A feedback loop that never ends.

Under-slept employees are not, therefore, going to drive your business forward with productive innovation. Like a group of people riding stationary exercise bikes, everyone looks like they are pedaling, but the scenery never changes. The irony that employees miss is that when you are not getting enough sleep, you work less productively and thus need to work longer to accomplish a goal. This means you often must work longer and later into the evening, arrive home later, go to bed later, and need to wake up earlier, creating a negative feedback loop. Why try to boil a pot of water on medium heat when you could do so in half the time on high? People often tell me that they do not have enough time to sleep because they have so much work to do. Without wanting to be combative in any way whatsoever, I respond by informing them that perhaps the reason they still have so much to do at the end of the day is precisely because they do not get enough sleep at night.

Permaculture Economics views businesses as interconnected parts of a larger ecosystem. By understanding and optimizing these relationships, companies can create positive feedback loops that benefit not only their bottom line but also the environment, their communities, and society as a whole.

Thus paranoia in an age of network excess produces a feedback loop: the failure to comprehend a complex world leads to the demand for more and more information, which only further clouds our understanding – revealing more and more complexity that must be accounted for by ever more byzantine theories of the world. More information produces not more clarity, but more confusion.

Exercise has a direct brain connection, when you consider what it actually does. What we tend to overlook are the feedback loops that connect the brain to every cell in the body. Therefore when you throw a ball, run on a treadmill, or jog along the shore, billions of cells are "seeing" the outside world. The chemicals transmitted form the brain are acting the way sense organs do, making contact with the outside world and offering stimulation from that world. This is why the jump from being sedentary to doing a minimal amount of exercise - such as walking, light gardening, and climbing the stairs instead of taking the elevator - is so healthy. Your cells want to be part of the world.

If you neglect your personal space and allow chaos and clutter to creep in, it will affect you, and perhaps encourage further neglect. Positive feedback loops should improve your life, not detract from it. You can’t prime yourself directly, but you can create environments conducive to the mental states you wish to achieve.

When the medication causes the disease, a positive feedback loop has been established.

The wonderful thing about asking questions is the answers often contain the seeds of yet more questions, producing a lovely feedback loop of constant curiosity.

A feedback loop exists between self-esteem, anger, and how a community responds to a person’s needs.

The balancing feedback loop that should keep the system state at an acceptable level is overwhelmed by a reinforcing feedback loop heading downhill. The lower the perceived system state, the lower the desired state. The lower the desired state, the less discrepancy, and the less corrective action is taken. The less corrective action, the lower the system state. If this loop is allowed to run unchecked, it can lead to a continuous degradation in the system’s performance.

These micro-moments of intimacy or neglect create a culture in which the relationship either thrives or withers. The tiny behaviours feed back on themselves and compound with time, as every interaction builds on the previous interaction, no matter how seemingly trivial. Each person's moments of pettiness and anger, or generosity and lovingness, create a feedback loop that makes the overall relationship either more toxic or happier.

There are webs of complexity that tie everything together, and they are more numerous than the stars in the night sky. At the moment of self-organization of the bacterial membrane, complex feedback loops, both interoceptive and exteroceptive, immediately formed. Information from both locations began traveling in a huge, never-ending river composed of trillions upon trillions of bytes of data to the self-organized, more-than-the-sum-of-the-parts living system that had come into being. The system began, in that instant of self-organization, to modulate both its interior and exterior worlds in order to maintain its state. It began to modulate its environment.

the Corps, I was taught to use the concept of “command and feedback.” You don’t control your subordinate commanders’ every move; you clearly state your intent and unleash their initiative. Then, when the inevitable obstacles or challenges arise, with good feedback loops and relevant data displays, you hear about it and move to deal with the obstacle.

When we, system dynamicists, see a pattern persist in many parts of a system over long periods, we assume that it has causes embedded in the feedback loop structure of the system. Running the same system harder or faster will not change the pattern as long as the structure is not revised. Growth as usual has widened the gap between the rich and the poor. Continuing growth as usual will never close that gap. Only changing the structure of the system—the chains of causes and effects—will do that.

Training is a loop, a two-way communication in which an event at one end of the loop changes events at the other, exactly like a cybernetic feedback system; yet many psychologists treat their work as something they do to a subject, not with the subject.

According to the competitive exclusion principle, if a reinforcing feedback loop rewards the winner of a competition with the means to win further competitions, the result will be the elimination of all but a few competitors. The rich get richer and the poor get poorer.

Seeing progress in changing numbers makes the repetitive fascinating and creates a positive feedback loop. Once again, the act of measuring is often more important than what you measure. To quote the industrial statistician George Box: “Every model is wrong, but some are useful.

Nonlinearities are important not only because they confound our expectations about the relationship between action and response. They are even more important because they change the relative strengths of feedback loops. They can flip a system from one mode of behavior to another.

Imagine a person who enjoys alcohol, perhaps a bit too much. He has a quick three or four drinks. His blood alcohol level spikes sharply. This can be extremely exhilarating, particularly for someone who has a genetic predisposition to alcoholism.23 But it only occurs while blood alcohol levels are actively rising, and that only continues if the drinker keeps drinking. When he stops, not only does his blood alcohol level plateau and then start to sink, but his body begins to produce a variety of toxins, as it metabolizes the ethanol already consumed. He also starts to experience alcohol withdrawal, as the anxiety systems that were suppressed during intoxication start to hyper-respond. A hangover is alcohol withdrawal (which quite frequently kills withdrawing alcoholics), and it starts all too soon after drinking ceases. To continue the warm glow, and stave off the unpleasant aftermath, the drinker may just continue to drink, until all the liquor in his house is consumed, the bars are closed and his money is spent. The next day, the drinker wakes up, badly hungover. So far, this is just unfortunate. The real trouble starts when he discovers that his hangover can be “cured” with a few more drinks the morning after. Such a cure is, of course, temporary. It merely pushes the withdrawal symptoms a bit further into the future. But that might be what is required, in the short term, if the misery is sufficiently acute. So now he has learned to drink to cure his hangover. When the medication causes the disease, a positive feedback loop has been established.

All right,” he said. “Since you asked, Webmind is an emergent quantum-computational system based on a stable null-sigma condensate that resists decoherence thanks to constructive feedback loops.” He turned to the blackboard, scooped up a piece of chalk, and began writing rapidly. “See,” he said, “using Dirac notation, if we let Webmind’s default conscious state be represented by a bra of phi and a ket of psi, then this would be the einselected basis.” His chalk flew across the board again. “Now, we can get the vector basis of the total combined Webmind alpha-state consciousness...

As he fills me, I wonder if—in the same way that sex makes its own unique perfume—we don’t really “make” love. As in create, manufacture, evoke an independent element in the air around us, and if enough of us did it really well, for real, not just for the hell of it, we could change the world. Because when he’s in me, I feel the space around us changing, charging, and it seems to set off some kind of feedback loop, where the more he touches me, the more I need him to. Having sex with Barrons sates my need. Then feeds it. Sates, then feeds. It’s a never-ending cycle. I get out of bed with him, frantic to be back in it again. And I— “—hated you for it,” he says gently. That was my line. “I never get enough, Mac. Drives me bug-fuck. I should kill you for what you make me feel.” I understand perfectly. He is my vulnerability. I would become Shiva, the world-eater, for him.

Consciousness is the process of creating a model of the world using multiple feedback loops in various parameters (e.g., in temperature, space, time, and in relation to others), in order to accomplish a goal (e.g., find mates, food, shelter). I call this the “space-time theory of consciousness,

This is why not giving a fuck is so key. This is why it’s going to save the world. And it’s going to save it by accepting that the world is totally fucked and that’s all right, because it’s always been that way, and always will be. By not giving a fuck that you feel bad, you short-circuit the Feedback Loop from Hell; you say to yourself, “I feel like shit, but who gives a fuck?” And then, as if sprinkled by magic fuck-giving fairy dust, you stop hating yourself for feeling so bad.

Symptoms of illness and distress, plus your feelings about them, can be viewed as messengers coming to tell you something important about your body or about your mind. In the old days, if a king didn't like the message he was given, he would sometimes have the messenger killed. This is tantamount to suppressing your symptoms or your feelings because they are unwanted. Killing the messenger and denying the message or raging against it are not intelligent ways of approaching healing. The one thing we don't want to do is to ignore or rupture the essential connections that can complete relevant feedback loops and restore self-regulation and balance. Our real challenge when we have symptoms is to see if we can listen to their message and really hear them and take them to heart, that is, make the connection fully.

The feedback loop between science, empire and capital has arguably been history’s chief engine for the past 500 years. The following chapters analyse its workings. First we’ll look at how the twin turbines of science and empire were latched to one another, and then learn how both were hitched up to the money pump of capitalism.

You get anxious about confronting somebody in your life. That anxiety cripples you and you start wondering why you’re so anxious. Now you’re becoming anxious about being anxious. Oh no! Doubly anxious! Now you’re anxious about your anxiety, which is causing more anxiety. Quick, where’s the whiskey? Or let’s say you have an anger problem. You get pissed off at the stupidest, most inane stuff, and you have no idea why. And the fact that you get pissed off so easily starts to piss you off even more. And then, in your petty rage, you realize that being angry all the time makes you a shallow and mean person, and you hate this; you hate it so much that you get angry at yourself. Now look at you: you’re angry at yourself getting angry about being angry. Fuck you, wall. Here, have a fist. Or you’re so worried about doing the right thing all the time that you become worried about how much you’re worrying. Or you feel so guilty for every mistake you make that you begin to feel guilty about how guilty you’re feeling. Or you get sad and alone so often that it makes you feel even more sad and alone just thinking about it. ..Welcome to the feedback loop from hell.

Marginalized groups face higher levels of data collections when they access public benefits, walk through highly policed neighborhoods, enter the health-care system, or cross national borders. That data acts to reinforce their marginality when it is used to target them for suspicion and extra scrutiny. Those groups seen as undeserving are singled out for punitive public policy and more intense surveillance, and the cycle begins again. It is a kind of collective red-flagging, a feedback loop of injustice.

Now here’s the problem: Our society today, through the wonders of consumer culture and hey-look-my-life-is-cooler-than-yours social media, has bred a whole generation of people who believe that having these negative experiences- anxiety, fear, guilt, etc. - is totally not okay.....Meanwhile...you can’t help but think your life sucks even more than you thought. The Feedback Loop from Hell has become a borderline epidemic, making many of us overly stressed, overly neurotic, and overly self-loathing. -The Subtle Art of Not Giving a F*ck

And when a woman does fail, she is more likely to believe it’s personal—she sucked—while men view it as circumstantial (the business sucked). It’s not all bad. Women’s fear of failure may prompt them to become better informed; they take the time to read up on their ideas so they can supply evidence. But then of course there’s the feedback loop: People who fear failure are less likely to put forward ideas, to take intellectual risks, and more likely to quit. They tend to avoid new challenges in favor of sticking to what they’re already good [at].

Facebook’s strategy, as he described it, was not so different from Napster’s. But rather than exploiting weaknesses in the music industry, it would do so for the human mind. “The thought process that went into building these applications,” Parker told the media conference, “was all about, ‘How do we consume as much of your time and conscious attention as possible?’” To do that, he said, “We need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever. And that’s going to get you to contribute more content, and that’s going to get you more likes and comments.” He termed this the “social-validation feedback loop,” calling it “exactly the kind of thing that a hacker like myself would come up with, because you’re exploiting a vulnerability in human psychology.” He and Zuckerberg “understood this” from the beginning, he said, and “we did it anyway.

you break a negative feedback loop by giving it a positive input instead, it will spin into a positive feedback loop. That creates a kind of snowball effect, which takes on a life of its own. Make a small, incremental change today, and it will gather momentum the next day, and the day after that, and the day after that… until you’re surprised at what you’ve accomplished.

They create the spaces within which we live our lives, moulding us to fit into the places they define—public or private, park or car park. We are created and re-created by our spaces. It’s a constant feedback loop. Space shapes behaviour—what you can do in it, what you can’t. It’s identity. Here, we can exist, in a space not fully imaged, but once their minds return to this place, we will be gone.

We seem to be in a continuing feedback loop of repeating a past that our country has yet to address. Our history is one of spectacular achievement (as in black senators of the Reconstruction era or the advances that culminated in the election of Barack Obama) followed by a violent backlash that threatens to erase the gains and then a long, slow climb to the next mountain, where the cycle begins again. The

like-minded, homogeneous groups squelch dissent, grow more extreme in their thinking, and ignore evidence that their positions are wrong. As a result, we now live in a giant feedback loop, hearing our own thoughts about what's right and wrong bounced back to us by the television shows we watch, the newspapers and books we read, the blogs we visit online, the sermons we hear, and the neighborhoods we live in.

It might weigh little over a kilogram but, taken on its own scale, the brain is unimaginably vast. One cubic millimetre contains between twenty and twenty-five thousand neurons. It has eighty-six billion of these cells, and each one is complex as a city and is in contact with ten thousand other neurons just like it. Within just one cubic centimetre of brain tissue, there is the same number of connections as there are stars in the Milky Way. Your brain contains a hundred trillion of them. Information in the form of electricity and chemicals flows around these paths in great forking trails and in circuits and feedback loops and fantastical storms of activity tat bloom to life speeds of up to a hundred and twenty metres per second. According to the neuroscientist V. S. Ramachandran, 'The number of permutations and combinations of activity that are theoretically possible exceeds the number of elementary particles in the universe.' And yet, he continues, 'We know so little about it that even a child's questions should be seriously entertained.

Sleep is the true rehearsal for death, Soobin thought with a sigh. That's why grandma had more dreams of the future the older she got, for death is the future of all things, coming back towards us like a feedback loop.

Generally, systems are adaptive and self-correcting; when they become too lopsided, autocorrecting feedback mechanisms kick in and stabilize the system. Systems with unchecked reinforcing loops, however, ultimately destroy themselves.

Paying attention to the present moment without letting your thoughts and ideas about the past and the future get in the way is essential. Why? Because it makes room for the views of others. It allows us to begin to trust them—and, more important, to hear them. It makes us willing to experiment, and it makes it safe to try something that may fail. It encourages us to work on our awareness, trying to set up our own feedback loop in which paying attention improves our ability to pay attention. It requires us to understand that to advance creatively, we must let go of something. As the composer Philip Glass once said, “The real issue is not how do you find your voice, but … getting rid of the damn thing.

food system organized around quantity rather than quality has a destructive feedback loop built into it, such that the more low-quality food one eats, the more one wants to eats, in a futile—but highly profitable—quest for the absent nutrient.

You make plans and decisions assuming randomness and chaos are for chumps. The illusion of control is a peculiar thing because it often leads to high self-esteem and a belief your destiny is yours for the making more than it really is. This over-optimistic view can translate into actual action, rolling with the punches and moving ahead no matter what. Often, this attitude helps lead to success. Eventually, though, most people get punched in the stomach by life. Sometimes, the gut-punch doesn’t come until after a long chain of wins, until you’ve accumulated enough power to do some serious damage. This is when wars go awry, stock markets crash, and political scandals spill out into the media. Power breeds certainty, and certainty has no clout against the unpredictable, whether you are playing poker or running a country. Psychologists point out these findings do not suggest you should throw up your hands and give up. Those who are not grounded in reality, oddly enough, often achieve a lot in life simply because they believe they can and try harder than others. If you focus too long on your lack of power, you can slip into a state of learned helplessness that will whirl you into a negative feedback loop of depression. Some control is necessary or else you give up altogether. Langer proved this when studying nursing homes where some patients were allowed to arrange their furniture and water plants—they lived longer than those who had had those tasks performed by others. Knowing about the illusion of control shouldn’t discourage you from attempting to carve a space for yourself out of whatever field you want to tackle. After all, doing nothing guarantees no results. But as you do so, remember most of the future is unforeseeable. Learn to coexist with chaos. Factor it into your plans. Accept that failure is always a possibility, even if you are one of the good guys; those who believe failure is not an option never plan for it. Some things are predictable and manageable, but the farther away in time an event occurs, the less power you have over it. The farther away from your body and the more people involved, the less agency you wield. Like a billion rolls of a trillion dice, the factors at play are too complex, too random to truly manage. You can no more predict the course of your life than you could the shape of a cloud. So seek to control the small things, the things that matter, and let them pile up into a heap of happiness. In the bigger picture, control is an illusion anyway.

If a competitor can outexecute a startup once the idea is known, the startup is doomed anyway. The reason to build a new team to pursue an idea is that you believe you can accelerate through the Build-Measure-Learn feedback loop faster than anyone else can.

This automatic feedback is another reason extreme athletes have found flow so frequently, but what if we’re interested in pulling this trigger without help from the laws of physics? No mystery here. Tighten feedback loops. Put mechanisms in place so attention doesn’t have to wander. Ask for more input. How much input? Well, forget quarterly reviews. Think daily reviews. Studies have found that in professions with less direct feedback loops—stock analysis, psychiatry, and medicine—even the best get worse over time.

Opinion journalism doesn’t change minds; it only caters to ingrained prejudice. It can, though, create a false sense of security that a set of ideas, such as climate change scepticism, is popular when it is only the dominant view within a closed feedback loop.

The crisis in the natural world is one of awareness as much as any other cause. As a global majority has moved into cities, a feedback loop is increasingly clear. In the city, we tend not to pay much attention to nature; for most of us, familiarity with corporate logos and celebrity news really is of more practical day-to-day use than a knowledge of local birds and edible wild plants.* With nature out of focus, it becomes easier to overlook its decline. Then, as the richness and abundance of other species fade from land and sea, nature as a whole becomes less interesting—making it even less likely we will pay attention to it.

The brain is a belief engine. From sensory data flowing in through the senses the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning. The first process I call patternicity: the tendency to find meaningful patterns in both meaningful and meaningless data. The second process I call agenticity: the tendency to infuse patterns with meaning, intention, and agency. We can’t help it. Our brains evolved to connect the dots of our world into meaningful patterns that explain why things happen. These meaningful patterns become beliefs, and these beliefs shape our understanding of reality. Once beliefs are formed, the brain begins to look for and find confirmatory evidence in support of those beliefs, which adds an emotional boost of further confidence in the beliefs and thereby accelerates the process of reinforcing them, and round and round the process goes in a positive feedback loop of belief confirmation.

Virtuality is the cultural perception that material objects are interpenetrated by information patterns. The definition plays off the duality at the heart of the condition of virtuality—materiality on the one hand, information on the other. Normally virtuality is associated with computer simulations that put the body into a feedback loop with a computer-generated image. For example, in virtual Ping-Pong, one swings a paddle wired into a computer, which calculates from the paddle’s momentum and position where the ball would go. Instead of hitting a real ball, the player makes the appropriate motions with the paddle and watches the image of the ball on a computer monitor. Thus the game takes place partly in real life (RL) and partly in virtual reality (VR). Virtual reality technologies are fascinating because they make visually immediate the perception that a world of information exists parallel to the “real” world, the former intersecting the latter at many points and in many ways. Hence the definition’s strategic quality, strategic because it seeks to connect virtual technologies with the sense, pervasive in the late twentieth century, that all material objects are interpenetrated by flows of information, from DNA code to the global reach of the World Wide Web.

Ultimately, what helped me understand addiction and how I came to be ensnared was first realizing that we all suffer some degree of addiction. While not all of us give our lives over to it as much as I did, or get tangled up in chemical addictions, the fact remains that all humans suffer, all look outside themselves to manage that suffering, and all get stuck in feedback loops that run through the same wiring in our brain that alcohol addiction runs through. The second thing that helped me pull apart my own addiction, and thus understand how to approach it and overcome it, was breaking it up into two distinct parts: the root causes, or the things that drive us out of ourselves to cope, and the cycle of addiction, or what happens to us biologically, spiritually, socially, and psychologically over time when we use an effective but addictive substance or behavior in an attempt to regulate ourselves. I call it the Two-Part Problem, and in order to heal, we need to address both parts.

What was shocking were the rewards my father's cousins had gathered in the intervening couple of decades. They farmed now on thousands of acres, not hundreds. They drove fancy pickup trucks, owned lakefront property and second homes. A simple Internet search offered the truth of where their riches had come from: good ol' Uncle Sam. Recently I clicked again on a database of farm subsidy payments, and found that five of my father's first cousins had been paid, all told, $3 million between 1995 and 2005 - and that on top of whatever they'd earned outright for the sale of their corn and soybeans. They worked hard, certainly. They'd saved and scrimped through the lean years. They were good and honorable yeoman, and now they'd come through to their great reward: a prime place at the trough of the welfare state. All that corn syrup guzzled down the gullets of America's overweight children, all that beef inefficiently fattened on cheap feed, all that ethanol being distilled in heartland refineries: all of it underwritten by as wasteful a government program as now exists this side of the defense industry. In the last ten years, the federal government has paid $131 million in subsidies and disaster insurance in just the county [in Minnesota] where I grew up. Corn is subsidized to keep it cheap, and the subsidies encourage overproduction, which encourages a scramble for ever more ways to use corn, and thus bigger subsidies - the perfect feedback loop of government welfare.

The strength of a balancing feedback loop is important relative to the impact it is designed to correct. If the impact increases in strength, the feedbacks have to be strengthened too. A thermostat system may work fine on a cold winter day—but open all the windows and its corrective power is no match for the temperature change imposed on the system. Democracy works better without the brainwashing power of centralized mass communications. Traditional controls on fishing were sufficient until sonar spotting and drift nets and other technologies made it possible for a few actors to catch the last fish. The power of big industry calls for the power of big government to hold it in check; a global economy makes global regulations necessary.

Something similar often happens to people who develop an anxiety disorder, such as agoraphobia. People with agoraphobia can become so overwhelmed with fear that they will no longer leave their homes. Agoraphobia is the consequence of a positive feedback loop. The first event that precipitates the disorder is often a panic attack. The sufferer is typically a middle-aged woman who has been too dependent on other people. Perhaps she went immediately from over-reliance on her father to a relationship with an older and comparatively dominant boyfriend or husband, with little or no break for independent existence. In the weeks leading up to the emergence of her agoraphobia, such a woman typically experiences something unexpected and anomalous.

At parties, people no longer showed off their new gadgets, jewelry, or hairstyles, but prosthetic cochleas that improved the sense of balance, artificial muscles with augmented contraction characteristics, prosthetic limbs that obeyed mental directions, or updated firmware that enhanced sensory organs. SBT developed a revolutionary substance for mediating between the biological and the electronic worlds. Extracted from the gladii of squids, this modified chitosan complex could convert the biological ion flow that carried brain signals into electric currents that could be deciphered by machines, thereby seamlessly forming a feedback loop between the nervous system and the prosthesis. The invention had expanded the definition of the boundary of the body beyond imagination.

David Eagleman describes how you can take a male stickleback fish and have a female fish trespass on its territory. The male gets confused, because it wants to mate with the female, but it also wants to defend its territory. As a result, the male stickleback fish will simultaneously attack the female while initiating courtship behavior. The male is driven into a frenzy, trying to woo and kill the female at the same time. This works for mice as well. Put an electrode in front of a piece of cheese. If the mouse gets too close, the electrode will shock it. One feedback loop tells the mouse to eat the cheese, but another one tells the mouse to stay away and avoid being shocked. By adjusting the location of the electrode, you can get the mouse to oscillate, torn between two conflicting feedback loops.

Jenna Wortham from the Times describes this mentality well: “We, the users, the producers, the consumers—all our manic energy, yearning to be noticed, recognized for an important contribution to the conversation—are the problem. It is fueled by our own increasing need for attention, validation, through likes, favorites, responses, interactions. It is a feedback loop that can’t be closed, at least not for now.

Entrepreneurs are everywhere. You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone who works within my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty. That means entrepreneurs are everywhere and the Lean Startup approach can work in any size company, even a very large enterprise, in any sector or industry. 2. Entrepreneurship is management. A startup is an institution, not just a product, and so it requires a new kind of management specifically geared to its context of extreme uncertainty. In fact, as I will argue later, I believe “entrepreneur” should be considered a job title in all modern companies that depend on innovation for their future growth. 3. Validated learning. Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically by running frequent experiments that allow entrepreneurs to test each element of their vision. 4. Build-Measure-Learn. The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop. 5. Innovation accounting. To improve entrepreneurial outcomes and hold innovators accountable, we need to focus on the boring stuff: how to measure progress, how to set up milestones, and how to prioritize work. This requires a new kind of accounting designed for startups—and the people who hold them accountable.

This feeling of stress triggers a cascade of physiological consequences. The hypothalamus and pituitary gland in the brain release hormones that cause the release of cortisol from the adrenal glands located on the kidneys. Cortisol increases heart rate, among other things, readying the body for “fight” or “flight.” Acutely, the release of cortisol is beneficial and helps you cope with whatever is urgently being demanded of you. But if the stress becomes chronic, maladaptive things begin to happen. Normally, the release of cortisol turns the hypothalamus and pituitary off, stopping the release of hormone, which in turn stops the further release of cortisol from the adrenal glands. It’s a nice, clean, negative feedback loop. But in the chronically stressed, the loop breaks. The brain stops reacting to cortisol. Our natural, automatic shutoff valve stops working. The brain keeps releasing hormone, and the adrenal glands keep dumping cortisol into the bloodstream, even when the stressful thing that initially triggered the stress response is no longer around. Chronic, elevated levels of cortisol have been associated with a weakened immune system, deficits in short-term memory, chronic fatigue syndrome, anxiety disorders, and depression.

Failures provide a certain kind of feedback that is then used in a process we call error correction. With this simple loop in place, knowing that something doesn’t work can be as valuable as knowing that it does. Of course once again there are

In knowledge work, when you agree to a new commitment, be it a minor task or a large project, it brings with it a certain amount of ongoing administrative overhead: back-and-forth email threads needed to gather information, for example, or meetings scheduled to synchronize with your collaborators. This overhead tax activates as soon as you take on a new responsibility. As your to-do list grows, so does the total amount of overhead tax you’re paying. Because the number of hours in the day is fixed, these administrative chores will take more and more time away from your core work, slowing down the rate at which these objectives are accomplished. At moderate workloads, this effect might be frustrating: a general sense that completing your work is taking longer than it should. As your workload increases, however, the overhead tax you’re paying will eventually pass a tipping point, beyond which logistical efforts will devour so much of your schedule that you cannot complete old tasks fast enough to keep up with the new. This feedback loop can quickly spiral out of control, pushing your workload higher and higher until you find yourself losing your entire day to overhead activities: meeting after meeting conducted against a background hum of unceasing email and chat. Eventually the only solution becomes to push actual work into ad hoc sessions added after hours—in the evenings and early mornings, or over the weekend—in a desperate attempt to avoid a full collapse of all useful output. You’re as busy as you’ve ever been, and yet hardly get anything done.

Bishop’s book tells the story of how we’ve geographically, politically, and even spiritually sorted ourselves into like-minded groups in which we silence dissent, grow more extreme in our thinking, and consume only facts that support our beliefs—making it even easier to ignore evidence that our positions are wrong. He writes, “As a result, we now live in a giant feedback loop, hearing our own thoughts about what’s right and wrong bounced back to us by the television shows we watch, the newspapers and books we read, the blogs we visit online, the sermons we hear, and the neighborhoods we live in.” This sorting leads us to make assumptions about the people around us, which in turn fuels disconnection. Most recently, a friend (who clearly doesn’t know me very well) told me that I should read Joe Bageant’s book Deer Hunting with Jesus. When I asked him why, he answered, with contempt in his voice, “So you can better understand the part of America that college professors have never seen and will never understand.” I thought, You don’t know a damn thing about me, my family, or where I come from.

I think that [cynicism] exists because of Jon’s show,” he said. “I think it becomes a feedback loop that’s corrosive. Congressmen do dumb things, then they’re highlighted for doing dumb things, and people watch it and say that congressmen do dumb things, and so then when another congressman does a dumb thing, [Stewart says], ‘Well, my audience wants to watch a congressman do a dumb thing.’ So when the audience laughs at the congressman doing a dumb thing, Jon says, ‘Hey, I got a great scam here, lemme go find another congressman doing a dumb thing.

The illusion of the self isn’t that there is no such thing as you. Nor does the illusion of free will mean that you cannot make choices. Instead, the illusion is that the self and free will are not really what they seem to be from your, the “end user’s,” perspective. The illusion of free will is that free will has infinite scope, rather than being a flexible set of feedback loops between higher-order body maps and emotional and memory-storage systems in the brain. The illusion of the self is that self is a kernel, rather than a distributed, emergent system.

Hey Pete. So why the leave from social media? You are an activist, right? It seems like this decision is counterproductive to your message and work." A: The short answer is I’m tired of the endless narcissism inherent to the medium. In the commercial society we have, coupled with the consequential sense of insecurity people feel, as they impulsively “package themselves” for public consumption, the expression most dominant in all of this - is vanity. And I find that disheartening, annoying and dangerous. It is a form of cultural violence in many respects. However, please note the difference - that I work to promote just that – a message/idea – not myself… and I honestly loath people who today just promote themselves for the sake of themselves. A sea of humans who have been conditioned into viewing who they are – as how they are seen online. Think about that for a moment. Social identity theory run amok. People have been conditioned to think “they are” how “others see them”. We live in an increasing fictional reality where people are now not only people – they are digital symbols. And those symbols become more important as a matter of “marketing” than people’s true personality. Now, one could argue that social perception has always had a communicative symbolism, even before the computer age. But nooooooothing like today. Social media has become a social prison and a strong means of social control, in fact. Beyond that, as most know, social media is literally designed like a drug. And it acts like it as people get more and more addicted to being seen and addicted to molding the way they want the world to view them – no matter how false the image (If there is any word that defines peoples’ behavior here – it is pretention). Dopamine fires upon recognition and, coupled with cell phone culture, we now have a sea of people in zombie like trances looking at their phones (literally) thousands of times a day, merging their direct, true interpersonal social reality with a virtual “social media” one. No one can read anymore... they just swipe a stream of 200 character headlines/posts/tweets. understanding the world as an aggregate of those fragmented sentences. Massive loss of comprehension happening, replaced by usually agreeable, "in-bubble" views - hence an actual loss of variety. So again, this isn’t to say non-commercial focused social media doesn’t have positive purposes, such as with activism at times. But, on the whole, it merely amplifies a general value system disorder of a “LOOK AT ME! LOOK AT HOW GREAT I AM!” – rooted in systemic insecurity. People lying to themselves, drawing meaningless satisfaction from superficial responses from a sea of avatars. And it’s no surprise. Market economics demands people self promote shamelessly, coupled with the arbitrary constructs of beauty and success that have also resulted. People see status in certain things and, directly or pathologically, use those things for their own narcissistic advantage. Think of those endless status pics of people rock climbing, or hanging out on a stunning beach or showing off their new trophy girl-friend, etc. It goes on and on and worse the general public generally likes it, seeking to imitate those images/symbols to amplify their own false status. Hence the endless feedback loop of superficiality. And people wonder why youth suicides have risen… a young woman looking at a model of perfection set by her peers, without proper knowledge of the medium, can be made to feel inferior far more dramatically than the typical body image problems associated to traditional advertising. That is just one example of the cultural violence inherent. The entire industry of social media is BASED on narcissistic status promotion and narrow self-interest. That is the emotion/intent that creates the billions and billions in revenue these platforms experience, as they in turn sell off people’s personal data to advertisers and governments. You are the product, of course.

The crisis in the natural world is one of awareness as much as any other cause. As a global majority has moved into cities, a feedback loop is increasingly clear. In the city, we tend not to pay much attention to nature; for most of us, familiarity with corporate logos and celebrity news really is of more practical day-to-day use than a knowledge of local birds and edible wild plants.* With nature out of focus, it becomes easier to overlook its decline. Then, as the richness and abundance of other species fade from land and sea, nature as a whole becomes less interesting—making it even less likely we will pay attention to

It’s a demonic feedback loop. Let me see if I can get this straight. Pharmaceutical companies sell mountains of drugs to factory farms, which depend on them to maintain their abnormally intensive systems. The animals develop antibiotic resistance that spreads to humans. Humans need stronger drugs. In the meantime, the animal industries flood the government with cash in exchange for subsidies. The government, invested in keeping the generous animal food lobbies flush, runs federal programs pushing people to eat increasing amounts of animal-based foods. People oblige. People get sick, requiring medication for the rest of their lives, along with expensive medical procedures. The drugs and procedures falsely assure them that they can continue to eat the food that made them sick in the first place. People continue to support the animal agriculture industry by buying their products, which pay for studies to further convince the public that animal products are an essential part of a healthy diet. People continue to support the pharmaceutical companies because they are tethered to their prescription drugs. This allows drug companies to pay for the “education” of our doctors who prescribe more drugs to us. Then pharmaceutical companies sell mountains of drugs to factory farms…

Because when you give too many f*cks—when you give a f*ck about everyone and everything—you will feel that you’re perpetually entitled to be comfortable and happy at all times, that everything is supposed to be just exactly the fucking way you want it to be. This is a sickness. And it will eat you alive. You will see every adversity as an injustice, every challenge as a failure, every inconvenience as a personal slight, every disagreement as a betrayal. You will be confined to your own petty, skull-sized hell, burning with entitlement and bluster, running circles around your very own personal Feedback Loop from Hell, in constant motion yet arriving nowhere.

As soon as we formulate a hypothesis that we want to test, the product development team should be engineered to design and run this experiment as quickly as possible, using the smallest batch size that will get the job done. Remember that although we write the feedback loop as Build-Measure-Learn because the activities happen in that order, our planning really works in the reverse order: we figure out what we need to learn and then work backwards to see what product will work as an experiment to get that learning. Thus, it is not the customer, but rather our hypothesis about the customer, that pulls work from product development and other functions. Any other work is waste.

According to EXTENDED, the actual local operations that realize certain forms of human cognizing include inextricable tangles of feedback, feed-forward, and feed-around loops: loops that promiscuously criss-cross the boundaries of brain, body, and world. The local mechanisms of mind, if this is correct, are not all in the head. Cognition leaks out into body and world.

The ultimate irony in this vast struggle (available to audience members who want to think about it but easily ignored by those who accept the semi-happy ending ) is the irony in many time loop (or ontological paradox) stories: John Connor has created himself (though he has not gone as far as the character in Robert Heinlein’s “All You Zombies” who is both his own father and mother). Far worse, by saving his mother’s life and ensuring the destruction of the Terminator, John Connor has created Skynet just as surely as Skynet has created John Connor by trying to kill him. Both Connor and Skynet exist in a time loop without outside causality. The Terminator’s surviving arm makes Skynet possible, but it is never invented, only found and back-engineered. Kyle Reese comes across time for Sarah Connor because of a picture and because John Connor asks him to, but neither the picture nor John Connor would exist if Reese had not already gone back in time. The simplest way to save the world is to let the Terminator kill Sarah Connor. Then (in all probability), no one would find a piece of the advanced technology, and Skynet could not be built. But, Cameron’s plot suggests, the “perils to come that would result from our hubris and blind faith in technology” may be inescapable, a time loop, a feedback loop, leading directly if not necessarily inevitably to destruction."Fighting the History Wars on the Big Screen: From the Terminator to Avatar" from The Films of James Cameron

I can make you feel touched.” He paused. “It would be easier if I showed you. Do I have permission?” Yes. “No.” Being touched by Mad Rogan wasn’t a good idea. We kept walking. What would it be like?” “Does it hurt?” “No.” How would it feel? Would it feel . . . oh hell. “Okay.” I stopped. We were in front of a small alcove. Nobody was around. If I made an idiot out of myself, nobody would notice. “Just once.” A soft burst of heat touched the back of my neck. I’d never felt anything like it before. It was as if someone had touched me with a heated mink glove, but the touch wasn’t soft, it was firm. It felt . . . it felt . . . The heat slid down my neck, fast, over my spine, setting every single nerve on fire before melting in the small of my back, its echoes pulsing through me. My body sang. He’d strummed me like I was a guitar. I wanted him and I wanted him now. “That was . . .” I saw his eyes. Words died. All the hardness had vanished from his eyes. They were alive and heated from within. “You want me.” “What?” The magic warmth slid over my shoulders, melting into pure pleasure. “I feel the feedback.” He took a step toward me, grinning. “Nevada, you’re a liar.” Uh-oh. I backed up. “What feedback?” “When I do this . . .” The heated pressure zinged from my back up my ribs. I gasped. Oh dear God. “. . . what you feel loops back to me. I’m partially emphatic.” “You didn’t mention that.” My heart was doing its best to break through my chest, and I couldn’t tell if it was alarm, lust, or some weird mix of both. He grinned, coming closer. “The hotter you are, the hotter I am. And you’re on fire.

no matter how you look at the issue, prevention is a fundamentally preferable and more cost-effective way to promote health and longevity. Most people agree that we invest insufficiently in prevention, but they would also surmise that it is difficult to get young, healthy people to avoid behaviors that increase their risk of future illness. Consider smoking, which causes more preventable deaths than any major risk factor (the other big ones being physical inactivity, poor diet, and alcohol abuse). After prolonged legal battles, public health efforts to discourage smoking have managed to halve the percentage of Americans who smoke since the 1950s.19 Yet 20 percent of Americans still smoke, causing 443,000 premature deaths in 2011 at a direct cost of $96 billion per year. Likewise, most Americans know they should be physically active and eat a healthy diet, yet only 20 percent of Americans meet the government’s recommendations for physical activity, and fewer than 20 percent meet government dietary guidelines.20 There are many, diverse reasons we are bad at persuading, nudging, or otherwise encouraging people to use their bodies more as they evolved to be used (more on this later), but one contributing factor could be that we are still following in the footsteps of the marquis de Condorcet, waiting for the next promised breakthrough. Scared of death and hopeful about science, we spend billions of dollars trying to figure out how to regrow diseased organs, hunting for new drugs, and designing artifical body parts to replace the ones we wear out. I am in no way suggesting that we cease investing in these and other areas. Quite the contrary: let’s spend more! But let’s not do so in a way that promotes the pernicious feedback loop of just treating mismatch diseases rather than preventing them. In practical

But what separates human consciousness from the consciousness of animals? Humans are alone in the animal kingdom in understanding the concept of tomorrow. Unlike animals, we constantly ask ourselves “What if?” weeks, months, and even years into the future, so I believe that Level III consciousness creates a model of its place in the world and then simulates it into the future, by making rough predictions. We can summarize this as follows: Human consciousness is a specific form of consciousness that creates a model of the world and then simulates it in time, by evaluating the past to simulate the future. This requires mediating and evaluating many feedback loops in order to make a decision to achieve a goal. By the time we reach Level III consciousness, there are so many feedback loops that we need a CEO to sift through them in order to simulate the future and make a final decision. Accordingly, our brains differ from those of other animals, especially in the expanded prefrontal cortex, located just behind the forehead, which allows us to “see” into the future. Dr. Daniel Gilbert, a Harvard psychologist, has written, “The greatest achievement of the human brain is its ability to imagine objects and episodes that do not exist in the realm of the real, and it is this ability that allows us to think about the future. As one philosopher noted, the human brain is an ‘anticipation machine,’ and ‘making the future’ is the most important thing it does.” Using brain scans, we can even propose a candidate for the precise area of the brain where simulation of the future takes place. Neurologist Michael Gazzaniga notes that “area 10 (the internal granular layer IV), in the lateral prefrontal cortex, is almost twice as large in humans as in apes. Area 10 is involved with memory and planning, cognitive flexibility, abstract thinking, initiating appropriate behavior, and inhibiting inappropriate behavior, learning rules, and picking out relevant information from what is perceived through the senses.” (For this book, we will refer to this area, in which decision making is concentrated, as the dorsolateral prefrontal cortex, although there is some overlap with other areas of the brain.)

I began to see that the stronger a therapy emphasized feelings, self-esteem, and self-confidence, the more dependent the therapist was upon his providing for the patient ongoing, unconditional, positive regard. The more self-esteem was the end, the more the means, in the form of the patient’s efforts, had to appear blameless in the face of failure. In this paradigm, accuracy and comparison must continually be sacrificed to acceptance and compassion; which often results in the escalation of bizarre behavior and bizarre diagnoses. The bizarre behavior results from us taking credit for everything that is positive and assigning blame elsewhere for anything negative. Because of this skewed positive-feedback loop between our judged actions and our beliefs, we systematically become more and more adapted to ourselves, our feelings, and our inaccurate solitary thinking; and less and less adapted to the environment that we share with our fellows. The resultant behavior, such as crying, depression, displays of temper, high-risk behavior, or romantic ventures, or abandonment of personal responsibilities, which seem either compulsory, necessary, or intelligent to us, will begin to appear more and more irrational to others. The bizarre diagnoses occur because, in some cases, if a ‘cause disease’ (excuse from blame) does not exist, it has to be 'discovered’ (invented). Psychiatry has expanded its diagnoses of mental disease every year to include 'illnesses’ like kleptomania and frotteurism [now frotteuristic disorder in the DSM-V]. (Do you know what frotteurism is? It is a mental disorder that causes people, usually men, to surreptitiously fondle women’s breasts or genitals in crowded situations such as elevators and subways.) The problem with the escalation of these kinds of diagnoses is that either we can become so adapted to our thinking and feelings instead of our environment that we will become dissociated from the whole idea that we have a problem at all; or at least, the more we become blameless, the more we become helpless in the face of our problems, thinking our problems need to be 'fixed’ by outside help before we can move forward on our own. For 2,000 years of Western culture our problems existed in the human power struggle constantly being waged between our principles and our primal impulses. In the last fifty years we have unprincipled ourselves and become what I call 'psychologized.’ Now the power struggle is between the 'expert’ and the 'disorder.’ Since the rise of psychiatry and psychology as the moral compass, we don’t talk about moral imperatives anymore, we talk about coping mechanisms. We are not living our lives by principles so much as we are living our lives by mental health diagnoses. This is not working because it very subtly undermines our solid sense of self.

Just like married couples, companies can fall into the dissonance trap if they think they’re sending employees one message but those employees hear something very different. CEOs who think their firms are great places to work often are stunned when I tell them their staffs find these companies stifling, unrewarding, unfriendly, or just plain awful. This is a bad situation because it’s an open loop: There’s no feedback to correct the dissonance, so it grows worse over time. The CEO typically grows bitter, decides that “these people are underproductive whiners,” and implements punitive changes that make matters worse. The employees, in turn, grow even more annoyed or angry. Left uncorrected, this can lead to the worst-case scenario of a CEO giving people the least possible incentive to keep them working and those people doing the least they can to just hold onto their jobs, a situation that can bring a company to its knees.

Dr. Sherman VanMeter has made a career of unpacking the densest areas of scientific endeavor in accessible—if not polite—terms. You’ve written books on everything from astrophysics to zoology. How are you able to achieve expertise in so many disparate fields? There’s a perception that scientific disciplines are separate countries, when in fact science is a universal passport. It’s about exploring and thinking critically, not memorization. A question mark, not a period. Can you give me an example? Sure. Kids learn about the solar system by memorizing the names of planets. That’s a period. It’s also scientifically useless, because names have no value. The question mark would be to say instead, “There are hundreds of thousands of sizable bodies orbiting the sun. Which ones are exceptional? What makes them so? Are there similarities? What do they reveal?” But how do you teach a child to grasp that complexity? You teach them to grasp the style of thinking. There are no answers, only questions that shape your understanding, and which in turn reveal more questions. Sounds more like mysticism than science. How do you draw the line? That’s where the critical thinking comes in. I can see how that applies to the categorization of solar objects. But what about more abstract questions? It works there too. Take love, for example. Artists would tell you that love is a mysterious force. Priests claim it’s a manifestation of the divine. Biochemists, on the other hand, will tell you that love is a feedback loop of dopamine, testosterone, phenylethylamine, norepinephrine, and feel-my-pee-pee. The difference is, we can show our work. So you’re not a romantic, then? We’re who we are as a species because of evolution. And at the essence, evolution is the steady production of increasingly efficient killing machines. Isn’t it more accurate to say “surviving machines”? The two go hand in hand. But the killing is the prime mover; without that, the surviving doesn’t come into play. Kind of a cold way to look at the world, isn’t it? No, it’s actually an optimistic one. There’s a quote I love from the anthropologist Robert Ardrey: “We were born of risen apes, not fallen angels, and the apes were armed killers besides. And so what shall we wonder at? Our murders and massacres and missiles, and our irreconcilable regiments? Or our treaties whatever they may be worth; our symphonies however seldom they may be played; our peaceful acres, however frequently they may be converted to battlefields; our dreams however rarely they may be accomplished. The miracle of man is not how far he has sunk but how magnificently he has risen.” You used that as the epigraph to your new book, God Is an Abnorm. But I noticed you left out the last line, “We are known among the stars by our poems, not our corpses.” Why? That’s where Ardrey’s poetic license gets the better of his science, which is a perilous mistake. We aren’t “known among the stars” at all. The sun isn’t pondering human nature, the galaxy isn’t sitting in judgment. The universe doesn’t care about us. We’ve evolved into what we are because humanity’s current model survived and previous iterations didn’t. Simple as that. Why is a little artistic enthusiasm a perilous mistake? Because artists are more dangerous than murderers. The most prolific serial killer might have dozens of victims, but poets can lay low entire generations.