Favorite Sales Quotes

I like wearing a blindfold while watching movies, so that I can focus on the dialogue. My favorite flicks are the silent movies.

A radio in a song in an ice cream cone. Two licks for free, and the third is for sale. My favorite flavor tastes like a commercial, because it’s made with 100% natural advertisement.

I like watching people stretch in the park. It's my new favorite pastime since I bought a portable rack.

My favorite color on canvas is nudity.

Wherever there’s a gathering of people, there is networking going on. My favorite place to network is the cemetery.

Okay, so I may use basic math for doing my checking account, the percent-off sales on my favorite shoes, and other mundane things, but Calculus? When the hell would I ever use this?

I called in sick to work, and my employer called in hospital to me. We decided to meet in the middle, at my favorite coffee shop.

Writer’s block, I just drove around it four times. All my favorite writers live there.

When the web started, I used to get really grumpy with people because they put my poems up. They put my stories up. They put my stuff up on the web. I had this belief, which was completely erroneous, that if people put your stuff up on the web and you didn’t tell them to take it down, you would lose your copyright, which actually, is simply not true. And I also got very grumpy because I felt like they were pirating my stuff, that it was bad. And then I started to notice that two things seemed much more significant. One of which was… places where I was being pirated, particularly Russia where people were translating my stuff into Russian and spreading around into the world, I was selling more and more books. People were discovering me through being pirated. Then they were going out and buying the real books, and when a new book would come out in Russia, it would sell more and more copies. I thought this was fascinating, and I tried a few experiments. Some of them are quite hard, you know, persuading my publisher for example to take one of my books and put it out for free. We took “American Gods,” a book that was still selling and selling very well, and for a month they put it up completely free on their website. You could read it and you could download it. What happened was sales of my books, through independent bookstores, because that’s all we were measuring it through, went up the following month three hundred percent. I started to realize that actually, you’re not losing books. You’re not losing sales by having stuff out there. When I give a big talk now on these kinds of subjects and people say, “Well, what about the sales that I’m losing through having stuff copied, through having stuff floating out there?” I started asking audiences to just raise their hands for one question. Which is, I’d say, “Okay, do you have a favorite author?” They’d say, “Yes.” and I’d say, “Good. What I want is for everybody who discovered their favorite author by being lent a book, put up your hands.” And then, “Anybody who discovered your favorite author by walking into a bookstore and buying a book raise your hands.” And it’s probably about five, ten percent of the people who actually discovered an author who’s their favorite author, who is the person who they buy everything of. They buy the hardbacks and they treasure the fact that they got this author. Very few of them bought the book. They were lent it. They were given it. They did not pay for it, and that’s how they found their favorite author. And I thought, “You know, that’s really all this is. It’s people lending books. And you can’t look on that as a loss of sale. It’s not a lost sale, nobody who would have bought your book is not buying it because they can find it for free.” What you’re actually doing is advertising. You’re reaching more people, you’re raising awareness. Understanding that gave me a whole new idea of the shape of copyright and of what the web was doing. Because the biggest thing the web is doing is allowing people to hear things. Allowing people to read things. Allowing people to see things that they would never have otherwise seen. And I think, basically, that’s an incredibly good thing.

My favorite thing isn’t being the favorite to win—it’s being the underdog.

My favorite smells are freshly baked bread, the pages of an old book, and they way my boss’ ass smells when he’s shouting at me.

There are shades of schadenfreude. My favorite shade is bright red, from a haughty spanking.

My favorite pen is my penis. Put my words in your mouth.

My advice is to write during commercial breaks, and read while your favorite TV show is on mute.

A person’s favorite word is brother, because he or she can relate to it. I love it because we value most in life the things we do not have.

I had done something wrong. I shouldn't have shown him. But he had known, hadn't he? What had I done? I retreated quickly down the aisle, pushing my way through the double doors into the porch, where I swiped one of my eyes dry. For a long moment I stood in the dim room, looking blankly at the flyers for bake sales and Bible studies on the noticeboard. Then I heard him shout, "Damn you! Why?" I looked through the clear glass of the porch doors to see if he spoke to some barely seen faerie. But to my eyes, there was no one there but Luke and God.

So here we are, in the family planning aisle with a cart full of sports drinks and our hands full of . . . “Trojans, Ramses, Magnum . . . Jeez, these are worse than names for muscle cars,” Jase observes, sliding his finger along the display. “They do sound sorta, well, forceful.” I flip over the box I’m holding to read the instructions. Jase glances up to smile at me. “Don’t worry, Sam. It’s just us.” “I don’t get what half these descriptions mean . . . What’s a vibrating ring?” “Sounds like the part that breaks on the washing machine. What’s extra-sensitive? That sounds like how we describe George.” I’m giggling. “Okay, would that be better or worse than ‘ultimate feeling’—and look—there’s ‘shared pleasure’ condoms and ‘her pleasure’ condoms. But there’s no ‘his pleasure.’” “I’m pretty sure that comes with the territory,” Jase says dryly. “Put down those Technicolor ones. No freaking way.” “But blue’s my favorite color,” I say, batting my eyelashes at him. “Put them down. The glow-in-the-dark ones too. Jesus. Why do they even make those?” “For the visually impaired?” I ask, reshelving the boxes. We move to the checkout line. “Enjoy the rest of your evening,” the clerk calls as we leave. “Do you think he knew?” I ask. “You’re blushing again,” Jase mutters absently. “Did who know what?” “The sales guy. Why we were buying these?” A smile pulls at the corners of his mouth. “Of course not. I’m sure it never occurred to him that we were actually buying birth control for ourselves. I bet he thought it was a . . . a . . . housewarming gift.” Okay, I’m ridiculous. “Or party favors,” I laugh. “Or”—he scrutinized the receipt—“supplies for a really expensive water balloon fight.” “Visual aids for health class?” I slip my hand into the back pocket of Jase’s jeans. “Or little raincoats for . . .” He pauses, stumped. “Barbie dolls,” I suggest. “G.I. Joes,” he corrects, and slips his free hand into the back pocket of my jeans, bumping his hip against mine as we head back to the car.

Nobody lets go in an instant. You let go once. And then you let go again. And then again and again and again. You let someone go at the grocery store when their favorite type of soup is on sale and you don’t buy it. You let them go again when you’re cleaning your bathroom and have to throw out the bottle of the body wash that smells like them. You let them go that night at the bar when you go home with somebody else or you let them go every year on the anniversary of the day you lost them. Sometimes you’re going to have to let one person go a thousand different times, a thousand different ways, and there’s nothing pathetic or abnormal about that.

A tennis racket is a trampoline for a tennis ball. My favorite score is love-all, because that’s the right thing to do as a Christian and an Overpopulationist.

I wash my hair with strawberry jelly, because my favorite thing to eat for breakfast is lunch. It’s never too late to love someone, but sometimes it is too early.

My favorite time to network is now. Seriously, what are you doing this instant? Call all your friends and tell them you have somebody they just HAVE to meet.

And so many of the indies have partnered with Google to sell ebooks right from their own websites. These stores are embracing the “new technology” instead of hiding from it, because they realize it’s about the story, not the ink on paper. If you want ebooks, your local indie can sell you ebooks. If your local independent is hanging up posters saying that ebooks will kill everything, you should tag that bookstore as a favorite in your GPS doohickey. You’ll get great deals, because that store will have a going-out-of-business sale soon. Yes, even though you try to save it with a letter-writing campaign.

And it feels very similar to rushing a sorority; the planned conversation with the more important sorority sisters, always pretty, usually white, who've already gone through a list of photos and have their favorites pegged and the answers to their questions preloaded. "Oh, no way! You were a cheerleader, too?! So was I! You'll fit in so well in our house!" Meanwhile, we, of source, knew she was a cheerleader because we spent days studying the rushee's photos and applications, and we already knew which ones we'd be attacking. And here I am, in my mid-thirties, re-creating the same behavior to sell a similar promise of a different sisterhood.

Remember this study when you are in a negotiation—make your initial request far too high. You have to start somewhere, and your initial decision or calculation greatly influences all the choices that follow, cascading out, each tethered to the anchors set before. Many of the choices you make every day are reruns of past decisions; as if traveling channels dug into a dirt road by a wagon train of selections, you follow the path created by your former self. External anchors, like prices before a sale or ridiculous requests, are obvious and can be avoided. Internal, self-generated anchors, are not so easy to bypass. You visit the same circuit of Web sites every day, eat basically the same few breakfasts. When it comes time to buy new cat food or take your car in for repairs, you have old favorites. Come election time, you pretty much already know who will and will not get your vote. These choices, so predictable—ask yourself what drives them. Are old anchors controlling your current decisions?

Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.

When I was in the advertising business, I used to offer free seminars to advertisers about how to create better ads (the material in this chapter being the content). That was not so long ago, but since then the Internet has ballooned to major significance. If I were selling advertising today, I’d have that seminar online. Think of how this cuts down on your travel expenses. I used to fly all over creation to deliver those seminars. And appointments were harder to get. The education-based marketing concept that you learned in Chapter Four works hand in glove with the ability to do things over the Internet. Here’s the pitch I’d do today: “How would you like to learn to make your advertising literally 10 times more effective? And you can do it right from the comfort of your favorite office chair.” It’s hard to resist such an offer. There are many examples I could give you to flesh out the model of turning your Web site into a community. The examples below are simple and some are even silly, but each shows how far this concept can go and how it helps you capture more leads and build a better brand.

The problem: If you've an antique for sale, then, sad to relate, the world isn't your oyster. It's not that easy. Even if somebody gives you the National Gallery, your options are still very, very limited. Okay, you can sell the Old Masters, set up a trust, buy your favorite brewery. But that's strictly it. You're limited by honesty on one hand and law - that hobble of sanity - on the other.

When I was a kid an older guy sat out front of a gas station in Old Town, FL. His favorite story involved roughing up a couple of guys because "you could tell they weren't from around here." The gruesome details were implied as he'd pull out a straight razor and a plastic bag containing Red Devil lye. "Deliverance", the end of "Easy Rider", and every "wrong turn" horror movie would later make more sense because of those childhood stops for gas and a Yoo-hoo.

One of my favorite stories is about a newly hired traveling salesman who sent his first sales report to the home office. It stunned the brass in the sales department because it was obvious that the new salesman was ignorant! This is what he wrote: “I seen this outfit which they ain’t never bot a dim’s worth of nothin from us and I sole them some goods. I’m now goin to Chicawgo.” Before the man could be given the heave-ho by the sales manager, along came this letter from Chicago: “I cum hear and sole them haff a millyon.” Fearful if he did, and afraid if he didn’t fire the ignorant salesman, the sales manager dumped the problem in the lap of the president. The following morning, the ivory-towered sales department members were amazed to see posted on the bulletin board above the two letters written by the ignorant salesman this memo from the president: “We ben spendin two much time trying to spel instead of trying to sel. Let’s watch those sails. I want everybody should read these letters from Gooch who is on the rode doin a grate job for us and you should go out and do like he done.

Enter tantalum, niobium, and cellular technology. Now, I don’t mean to impute direct blame. Clearly, cell phones didn’t cause the war—hatred and grudges did. But just as clearly, the infusion of cash perpetuated the brawl. Congo has 60 percent of the world’s supply of the two metals, which blend together in the ground in a mineral called coltan. Once cell phones caught on—sales rose from virtually zero in 1991 to more than a billion by 2001—the West’s hunger proved as strong as Tantalus’s, and coltan’s price grew tenfold. People purchasing ore for cell phone makers didn’t ask and didn’t care where the coltan came from, and Congolese miners had no idea what the mineral was used for, knowing only that white people paid for it and that they could use the profits to support their favorite militias. Oddly,

Pretty much everyone we went to college with has a Hazel Bradford story. Of course, my old roommate Mike has many—mostly of the wild sexual variety—but others have ones more similar to mine: Hazel Bradford doing a mud run half marathon and coming to her night lab before showering because she didn’t want to be late. Hazel Bradford getting more than a thousand signatures of support to enter a local hot dog eating contest/fund-raiser before remembering, onstage and while televised, that she was trying to be a vegetarian. Hazel Bradford holding a yard sale of her ex-boyfriend’s clothes while he was still asleep at the party where she found him naked with someone else (incidentally, another guy from his terrible garage band). And—my personal favorite—Hazel Bradford giving an oral presentation on the anatomy and function of the penis in Human Anatomy.

Richard Price: One of my favorite things that David (Simon) did - one of the sentimental tropes - is that if you take a kid on the street corner, and this kid is dealing and he's holding together the business, he's got the inventory, he's got sales, he's got police pressure, he's got higher-ups pressure. If this kid can keep numbers in his head and make money, they say, "Well, if this was a white kid and you put him in Wharton and he came out, he'd be running the world." What David did, and it's very sentimental to say that, but what David did, he took Stringer Bell - and of course you'd see Stringer Bell in a corporate setting - he took him to the cleaners, everything but his underwear robbed. I loved that, because everybody wants to feel good and say, "If you took this young kid," but no. It might be true if the kid was born in another body, in another world, but he wasn't. There's a ceiling. There's a very low ceiling. (207)

The store he’d chosen was Target. Which could be my second home, so I led him right to kids’ clothes. He stood on the edge of the little girls’ department with his mouth slightly agape. “This is a lot of clothes.” I laughed and looped my arm through his. “C’mon, it’s not that bad.” “How do you choose anything? It just goes on forever.” “What did your sister say? Be specific.” I released his arm and ran my fingers over a cute floral dress. “Size two. No exact matches. Summer clothes. Nothing slutty. Shorts. Dresses. No pants.” I turned and stared at him. “Wait, she said nothing slutty?” He chuckled. “I just threw that in to see if you were really paying attention. You kind of had that glazed-over storegasm look.” My lips parted. “Did you just say ‘storegasm’?” With a sheepish grin he looked down, then glanced back up. “My sister calls it that. I swear it’s not my word. Like when she walks into her favorite store or finds a sale, she says it’s better than…” He looked away. “I think I’m just going to shut up now.” “Huh.” I looked through the rack again. “I kind of like it. Storegasm.” Cade didn’t move as I repeated the word, testing it out for myself. “But don’t worry. I was listening. Trust me, you’d know if I was having a storegasm.” I glanced at him, then walked over to the next rack. When he didn’t follow, I looked over my shoulder at him. “You coming?” One eyebrow shot up. I bit back a smile and turned away. He cleared his throat and followed.

PLOŞNIŢE: Dintre toate formele de sexualitate animală, cea a ploşniţelor de pat (Cimex lectularius) este cea mai stupefiantă. Nici o închipuire omenească nu poate egala o asemenea perversiune. Prima particularitate: priapismul. Ploşniţa de pat nu se opreşte niciodată din copulaţie. Unii indivizi au peste două sute de raporturi sexuale pe zi. A doua particularitate: homosexualitatea şi bestialitatea. Ploşniţele de pat întâmpină dificultăţi în deosebirea semenilor şi, dintre aceşti semeni, le este şi mai greu să recunoască femelele. 50% din raporturile lor sunt homosexuale, 20% se produc cu alte specii, iar 30% se efectuează cu femele. A treia particularitate: penisul perforant. Ploşniţele de pat sunt echipate cu un sex lung dotat cu un vârf ascuţit. Prin intermediul acestui instrument asemănător cu o seringă, masculii străpung carapacea şi îşi injectează sămânţa oriunde, la întâmplare ― în cap, în abdomen, în labe, în spinare, ba chiar şi în inima doamnei lor! Operaţia nu afectează cu nimic sănătatea femelei, dar cum ar mai putea ele să rămână însărcinate în asemenea condiţii? De unde şi... ... A patra particularitate: virgina însărcinată. Din exterior, vaginul ei pare intact şi, totuşi, ea a primit o lovitură de penis în spinare. Cum pot supravieţui spermatozoizii în sânge? De fapt, majoritatea vor fi distruşi de sistemul imunitar, ca nişte vulgari microbi străini. Pentru a multiplica şansele ca vreo sută dintre aceşti gameţi masculi să ajungă la destinaţie, cantitatea de spermă eliberată e fenomenală. Cu titlu de comparaţie, dacă masculii ploşniţe ar avea dimensiunile unei fiinţe omeneşti, ei ar elibera treizeci de litri de spermă la fiecare ejaculare. Din această mulţime de spermatozoizi va supravieţui un număr extrem de mic. Ascunşi în ungherele arterelor, pitiţi prin vene, ei îşi vor aştepta sorocul. Femela îşi petrece iarna găzduindu-i pe aceşti locatari clandestini. Primăvara, conduşi de instinct, toţi spermatozoizii din cap, labe şi abdomen se strâng în jurul ovarelor, le străpung şi pătrund în interiorul lor. Fazele următoare ale ciclului se vor desfăşura fără nici o problemă. A cincea particularitate: femela cu sexe multiple. Fiind tot timpul perforate pretutindeni de sexele masculilor, femelele ploşniţe ajung la un moment dat să fie acoperite de cicatrice care conturează fante maronii înconjurate de o zonă deschisă la culoare. Asemenea unor ţinte! În felul acesta se poate şti câte acuplări a avut femela. Natura a încurajat aceste nelegiuiri dând naştere unor adaptări ciudate. Generaţie după generaţie, anumite mutaţii au ajuns să creeze incredibilul însuşi. Ploşniţele de sex feminin au ajuns să se nască având pe spate pete maronii, aureolate de o culoare deschisă. Fiecărei pete îi corespunde un receptacul care este un "sex sucursală" legat direct de sexul principal. Particularitatea aceasta există actualmente în toate fazele dezvoltării sale: lipsa cicatricelor, câteva cicatrice receptacule la naştere, veritabile vagine secundare pe spinare. A şasea particularitate: autoîncornorarea. Ce se întâmplă atunci când un mascul este perforat de un alt mascul? Sperma supravieţuieşte şi înaintează ca de obicei spre regiunea ovarelor. Negăsindu-le, se îndreaptă spre canalele deferente ale gazdei şi se amestecă cu spermatozoizii autohtoni. Rezultatul: când masculul pasiv va perfora, la rândul sau, o femelă, el îi va injecta propriii spermatozoizi, dar şi pe cei ai masculului cu care a întreţinut raporturi sexuale. A şaptea particularitate: hermafroditismul. Natura nu conteneşte să facă experienţe ciudate pe cobaiul său sexual favorit şi masculii ploşniţe au suferit, la rândul lor, mutaţii: în Africa trăieşte ploşniţa Afrocimex constrictus, ai cărei masculi se nasc cu nişte mici vagine secundare pe spinare. Aceştia nu sunt, totuşi, fecunzi. Se pare că aceste vagine au un rol pur decorativ sau de încurajare a raporturilor homosexuale.

Latent Needs The larger and more significant portion of the market is comprised of prospects who do have needs for your product or service, but haven’t yet recognized those needs. In QBS, we say that these prospects have latent needs. Latent needs are needs that do exist but haven’t yet surfaced as problems or desires. Prospects with latent needs fail to recognize that they are no longer satisfied with the status quo. As an example, suppose you and I were standing beside your car when suddenly we noticed that one of your tires was worn down to the cords. Instantly, you would have a need for new tires. The question is, did you have a need for new tires yesterday? Sure you did. The tread on your tire didn’t wear itself down overnight. But until you actually recognized the existence of a problem, your need for new tires was latent. It existed, although you were not aware of it at the time. This is essentially what happened when Brent called me. I absolutely had a need for septic tank improvement products, but my need was a latent need. Salespeople encounter prospects with latent needs all the time—especially prospects who say things like: “I don’t need life insurance because I’m not planning to die any time soon.” Or, “We don’t have time to evaluate new technology, because we’re too busy putting out fires.” Here’s my personal favorite: “We can’t afford sales training right now, because sales have been slow.

Niobe earned the ire of the gods by bragging about her seven lovely daughters and seven “handsome sons—whom the easily offended Olympians soon slaughtered for her impertinence. Tantalus, Niobe’s father, killed his own son and served him at a royal banquet. As punishment, Tantalus had to stand for all eternity up to his neck in a river, with a branch loaded with apples dangling above his nose. Whenever he tried to eat or drink, however, the fruit would be blown away beyond his grasp or the water would recede. Still, while elusiveness and loss tortured Tantalus and Niobe, it is actually a surfeit of their namesake elements that has decimated central Africa. There’s a good chance you have tantalum or niobium in your pocket right now. Like their periodic table neighbors, both are dense, heat-resistant, noncorrosive metals that hold a charge well—qualities that make them vital for compact cell phones. In the mid-1990s cell phone designers started demanding both metals, especially tantalum, from the world’s largest supplier, the Democratic Republic of Congo, then called Zaire. Congo sits next to Rwanda in central Africa, and most of us probably remember the Rwandan butchery of the 1990s. But none of us likely remembers the day in 1996 when the ousted Rwandan government of ethnic Hutus spilled into Congo seeking “refuge. At the time it seemed just to extend the Rwandan conflict a few miles west, but in retrospect it was a brush fire blown right into a decade of accumulated racial kindling. Eventually, nine countries and two hundred ethnic tribes, each with its own ancient alliances and unsettled grudges, were warring in the dense jungles. Nonetheless, if only major armies had been involved, the Congo conflict likely would have petered out. Larger than Alaska and dense as Brazil, Congo is even less accessible than either by roads, meaning it’s not ideal for waging a protracted war. Plus, poor villagers can’t afford to go off and fight unless there’s money at stake. Enter tantalum, niobium, and cellular technology. Now, I don’t mean to impute direct blame. Clearly, cell phones didn’t cause the war—hatred and grudges did. But just as clearly, the infusion of cash perpetuated the brawl. Congo has 60 percent of the world’s supply of the two metals, which blend together in the ground in a mineral called coltan. Once cell phones caught on—sales rose from virtually zero in 1991 to more than a billion by 2001—the West’s hunger proved as strong as Tantalus’s, and coltan’s price grew tenfold. People purchasing ore for cell phone makers didn’t ask and didn’t care where the coltan came from, and Congolese miners had no idea what the mineral was used for, knowing only that white people paid for it and that they could use the profits to support their favorite militias. Oddly, tantalum and niobium proved so noxious because coltan was so democratic. Unlike the days when crooked Belgians ran Congo’s diamond and gold mines, no conglomerates controlled coltan, and no backhoes and dump trucks were necessary to mine it. Any commoner with a shovel and a good back could dig up whole pounds of the stuff in creek beds (it looks like thick mud). In just hours, a farmer could earn twenty times what his neighbor did all year, and as profits swelled, men abandoned their farms for prospecting. This upset Congo’s already shaky food supply, and people began hunting gorillas for meat, virtually wiping them out, as if they were so many buffalo. But gorilla deaths were nothing compared to the human atrocities. It’s not a good thing when money pours into a country with no government.

Keys to Great Writing by Stephen Wilbers. This is our favorite book on the list. It teaches you the mechanics of writing well. It’s brilliantly concise and is full of techniques that actually work. You have probably never heard of most of them. You may enjoy this book even if you hated English classes at school. We suspect that it particularly appeals to programmers, because it provides a much-needed logical framework for writing. The book summarizes several other books, including two other favorites of ours: Style: The Basics of Clarity and Grace and The Sense of Structure: Writing from the Reader’s Perspective

If Vespasian had a vice, it was greed. The emperor and his favorites had shamelessly exploited their positions to accrue enormous wealth, treating the Roman state as a moneymaking scheme for insiders. Vespasian famously put a tax on the city’s latrinae, claiming a share of the money made by the sale of urine to fullers, who used it to clean wool. Thus the saying, “Even when you piss, the emperor takes a percentage.

They each contribute at least one dish to their new menu. It's not an extensive list, just a handful of favorites that are not only delicious and filling, but affordable as well. Peter makes the most mouthwatering shucos on heavenly soft long bread buns, buttered and toasted to perfection before being topped with halved hotdogs, guacamole, cabbage, mayonnaise, tomato sauce, chili sauce, and mustard. It's both crispy and soft at the same time, a perfect combination of textures in one's mouth. It's honestly the perfect dish for anyone looking for a quick but hearty meal for lunch. Freddie brings fish and chips to the table. Simple, delectable, but hardly anything to scoff at. He makes sure to use a beer batter to bring out the subtle flavors of the fresh halibut he uses. It's then fried to golden perfection. The fries are lovingly cut and seasoned by hand, optional Cajun spice in a small serving bowl to the side. He never skimps on the portion sizes, either. The fish is massive, and he makes sure to pile fries so high, a few always fall off the expo line. Rina contemplated making a classic pho from scratch, but eventually decided on her and her sister's personal favorite gỏi cuõn--- savory braised pork, massive prawns, soft vermicelli, cucumbers, lettuce, and diced carrots all wrapped up in a pretty rice paper blanket. The way she plates everything makes the dish look like a masterpiece that's too good to eat. Most people do, however, eat it eventually, because it'd be a right shame to waste such an amazing meal. Eden makes her mother's macaroni and cheese. The cheap, boxed shit from grocery stores doesn't even begin to compare. She comes in early to make the macaroni from scratch, rolling and kneading pasta dough with deft hands. The cheese sauce she uses is also made from scratch, generous helpings of butter and cream and sharp cheddar--- a sprinkle of salt and pepper and oregano, too--- melting into one cohesive concoction she then pours over her recently boiled pasta. She makes every bowl to order, placing everything in cute little ramekins they found on sale, popping it into the oven beneath the broiler so that the butter-coated bread crumb topping can turn a beautiful golden brown. With a bit of chopped bacon and fresh green onions sprinkled on top, it's arguably one of the most demanded dishes at The Lunchbox.

Although we were in the best of spirits over the successful conclusion of the drive; although we were glad to be free from herd duty and looked forward eagerly to the journey home, there was still a feeling of regret in our hearts which we could not dispel. In the days of my boyhood I have shed tears when a favorite horse was sold from our little ranch on the San Antonio, and have frequently witnessed Mexican children unable to hide their grief when need of bread had compelled the sale of some favorite horse to a passing drover. But at no time in my life, before or since, have I felt so keenly the parting between man and horse as I did that September evening in Montana. For on the trail an affection springs up between a man and his mount which is almost human. Every privation which he endures his horse endures with him,—carrying him through falling weather, swimming rivers by day and riding in the lead of stampedes by night, always faithful, always willing, and always patiently enduring every hardship, from exhausting hours under saddle to the sufferings of a dry drive. And on this drive, covering nearly three thousand miles, all the ties which can exist between man and beast had not only become cemented, but our remuda as a whole had won the affection of both men and employer for carrying without serious mishap a valuable herd all the way from the Rio Grande to the Blackfoot Agency.

207, 2nd Floor, 3rd Main Rd, Chamrajpet, Bengaluru, Karnataka-560018. +91 7022122121 Kannada books purchase is a beacon for fans of Kannada literature because it has a diverse selection of books that celebrate the Kannada language's beautiful language and rich cultural heritage. This article delves into the world of Veera Loka Books, looking at its mission, the significance of Kannada literature, the extensive selection of books available, the simple online purchase process, exciting promotions for book lovers, the effect of customer reviews, and the literary haven's plans for expansion. Join us on a journey through Veera Loka Books to understand the essence of Kannada literature. Introduction to Veera Loka Books About Veera Loka Books Veera Loka Books is a treasure trove for fans of Kannada literature that features a diverse selection of Kannada-language literary works. Veera Loka Books is a hub for book lovers looking for high-quality books, with a strong emphasis on promoting Kannada literature. Veera Loka Books' mission and vision are to preserve and promote Kannada culture and language through literature. Our goal is to make Kannada books available to readers all over the world and cultivate a deep appreciation for Karnataka's extensive literary heritage. The Cultural Significance of Kannada Literature Kannada literature is a vibrant reflection of Karnataka's rich cultural tapestry and highlights the language's beauty and diversity. It is essential to the preservation of the state's history and the development of a sense of pride among Kannadigas. Effect of Kannada Writing on Society Kannada writing has the ability to motivate, teach, and incite thought, molding cultural standards and values. It contributes to social change and progress by acting as a medium for expressing diverse viewpoints and challenging established ideologies. Wide Selection of Fiction and Non-Fiction Kannada Books Veera Loka Books offers a wide selection of Kannada books, from engaging fiction to instructive non-fiction. Our collection caters to all tastes and preferences, whether you're a fan of literary masterpieces or informative books. Themes and Genres Covered Veera Loka Books covers a wide range of Kannada literature, from gripping mysteries to historical epics that provoke thought. Our selection ensures that there is something for everyone, whether you are interested in science fiction, romance, or mythology. The Veera Loka Books website has user-friendly features that make browsing and searching for Kannada books a seamless experience. This makes the Kannada books purchase online purchase process as simple as possible. With just a few clicks, you can easily browse through our collection and filter by author or genre to find your next favorite book. Options for Ordering and Paying Veera Loka Books offers a variety of secure and convenient payment methods, making it easy to make a purchase. We guarantee a hassle-free transaction so you can enjoy your Kannada books without stress, regardless of whether you prefer credit card, debit card, or online payment gateways. Book Lovers' Discounts and Promotions Want to Save Money on Great Books? Veera Loka Books has your back with amazing deals and discounts that will make any bookworm happy. Deal Occasions and Extraordinary Offers From streak deals to occasional limits, Veera Loka Books knows how to get your perusing list arranged without begging to be spent. Keep an eye out for their exciting sales and special offers, which will have you buying Kannada gems quickly. Rewards and loyalty programs: Who doesn't like to be rewarded for being a loyal customer? With loyalty programs that make every purchase feel like a win, Veera Loka Books rewards bookworms. Just by being a part of the Veera Loka community, you'll get points, benefits, and even discounts only available to Veera Loka members.

My favorite micro-short story is by Ernest Hemingway: For Sale: Baby shoes. Never worn.

It’s pretty rare to hear someone say that tracking and logging data is their favorite activity.

I have a favorite cemetery I go to, because it’s really clean and the doctors and nurses are all very nice.

I would consider myself a regular at my favorite bar, but there’s nothing normal about me.

Growing up, I used to use and apple instead of a baseball. It was just more fun to hit, and a healthier and better tasting snack than America’s favorite pastime.

My favorite unit of time is the hour, because I collect them and store as many as 10 new and unused ones each night to use after I’m dead. The best time to make love to me is right after I’ve fallen asleep.

Meredith Etherington-Smith Meredith Etherington-Smith became an editor of Paris Vogue in London and GQ magazine in the United States during the 1970s. During the 1980s, she served as deputy and features editor of Harpers & Queen magazine and has since become a leading art critic. Currently, she is editor in chief of Christie’s magazine. She is also a noted artist biographer; her book on Salvador Dali, The Persistence of Memory, was an international bestseller and was translated into a dozen languages. Her drawing room that morning was much like any comfortable, slightly formal drawing room to be found in country houses throughout England: the paintings, hung on pale yellow walls, were better; the furniture, chintz-covered; the flowers, natural garden bouquets. It was charming. And so was she, as she swooped in from a room beyond. I had never seen pictures of her without any makeup, with just-washed hair and dressed in jeans and a white T-shirt. She looked more vital, more beautiful, than any photograph had ever managed to convey. She was, in a word, staggering; here was the most famous woman in the world up close, relaxed, funny, and warm. The tragic Diana, the royal Diana, the wronged Diana: a clever, interesting person who wasn’t afraid to say she didn’t know how an auction sale worked, and would it be possible to work with me on it? “Of course, ma’am,” I said. “It’s your sale, and if you would like, then we’ll work on it together to make the most money we can for your charities.” “So what do we do next?” she asked me. “First, I think you had better choose the clothes for sale.” The next time I saw her drawing room, Paul Burrell, her butler, had wheeled in rack after rack of jeweled, sequined, embroidered, and lacy dresses, almost all of which I recognized from photographs of the Princess at some state event or gala evening. The visible relics of a royal life that had ended. The Princess, in another pair of immaculately pressed jeans and a stripy shirt, looked so different from these formal meringues that it was almost laughable. I think at that point the germ of an idea entered my mind: that sometime, when I had gotten to know her better and she trusted me, I would like to see photographs of the “new” Princess Diana--a modern woman unencumbered by the protocol of royal dress. Eventually, this idea led to putting together the suite of pictures of this sea-change princess with Mario Testino. I didn’t want her to wear jewels; I wanted virtually no makeup and completely natural hair. “But Meredith, I always have people do my hair and makeup,” she explained. “Yes ma’am, but I think it is time for a change--I want Mario to capture your speed, and electricity, the real you and not the Princess.” She laughed and agreed, but she did turn up at the historic shoot laden with her turquoise leather jewel boxes. We never opened them. Hair and makeup took ten minutes, and she came out of the dressing room looking breathtaking. The pictures are famous now; they caused a sensation at the time. My favorite memory of Princess Diana is when I brought the work prints round to Kensington Palace for her to look at. She was so keen to see them that she raced down the stairs and grabbed them. She went silent for a moment or two as she looked at these vivid, radiant images. Then she turned to me and said, “But these are really me. I’ve been set free and these show it. Don’t you think,” she asked me, “that I look a bit like Marilyn Monroe in some of them?” And laughed.

After they left, Emma returned to her Jasper-burger consumption with gusto. She’d asked Lisa once to find out the recipe for their seasoning mix, but Kevin wouldn’t give it up. Plus, as Lisa had pointed out, it wouldn’t do Emma any good to have it since she couldn’t cook worth a damn, anyway. “So about what I said before,” Sean said after he’d wolfed down his food, “about not wanting them to know we’ve had sex. It’s not that I’m trying to hide it, I just…” “Don’t want them to know.” “Yeah.” “That makes sense.” His face brightened. “Really?” “No.” “Damn.” He’d finished his beer, so he took a swig off the glass of water she’d requested with her meal. “Under normal circumstances, I’d want everybody to know we’re sleeping together. Trust me. I’d put a sign on my front lawn.” “But these aren’t normal circumstances.” “Not even in the ballpark. I have this bet with my brothers I’d last the whole month and I don’t want to listen to them gloat.” Of course he’d have a bet with his brothers. Such a guy thing to do. “But it’s more about the women.” “The women?” “In my family, I mean. Aunt Mary, especially. They might start thinking it’s more than it is. Getting ideas about us, if you know what I mean.” Emma ate her last French fry and pushed her plate away. “So we have to pretend we’re madly in love and engaged…while pretending we’re not having sex.” “Told you it complicates things.” “I’m going to need a color-coded chart to keep track of who thinks what.” He grinned and pulled his Sharpie out of his pocket. “I could make Sticky notes.” The man loved sticky notes. He stuck them on everything. A note on the front of the microwave complaining about the disappearance of the last bag of salt-and-vinegar chips. (Emma had discovered during a particularly rough self-pity party that any chips will do, even if they burn your tongue.) A note on the back of the toilet lid telling her she used girlie toilet paper, whatever that meant. He liked leaving them on the bathroom mirror, too. Stop cleaning my sneakers. I’m trying to break them in. Her personal favorite was If you buy that cheap beer because it’s on sale again, I’ll piss in your mulch pile. But sometimes they were sweet. Thank you for doing my laundry. And…You make really good grilled cheese sandwiches. That one had almost made her cry.

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Experimentation also proved serendipitous for Greg Koch and Steve Wagner, when they were putting together the Stone Brewing Co. in Escondido, California, north of San Diego. It was destined to become one of the most successful brewing startups of the 1990s. In The Craft of Stone Brewing Co. Koch and Wagner confess that the home-brewed ale that became Arrogant Bastard Ale and propelled Stone to fame in the craft brewing world, started with a mistake. Greg Koch recalls that Wagner exclaimed “Aw, hell!” as he brewed an ale on his brand spanking new home-brewing system. “I miscalculated and added the ingredients in the wrong percentages,” he told Koch. “And not just a little. There’s a lot of extra malt and hops in there.” Koch recalls suggesting they dump it, but Wagner decided to let it ferment and see what it tasted like. Greg Koch and Steve Wagner, founders of Stone Brewery. Photograph © Stone Brewing Co. They both loved the resulting hops bomb, but they didn’t know what to do with it. Koch was sure that nobody was “going to be able to handle it. I mean, we both loved it, but it was unlike anything else that was out there. We weren’t sure what we were going to do with it, but we knew we had to do something with it somewhere down the road.”20 Koch said the beer literally introduced itself as Arrogant Bastard Ale. It seemed ironic to me that a beer from southern California, the world of laid back surfers, should produce an ale with a name that many would identify with New York City. But such are the ironies of the craft brewing revolution. Arrogant Bastard was relegated to the closet for the first year of Stone Brewing Co.’s existence. The founders figured their more commercial brew would be Stone Pale Ale, but its first-year sales figures were not strong, and the company’s board of directors decided to release Arrogant Bastard. “They thought it would help us have more of a billboard effect; with more Stone bottles next to each other on a retail shelf, they become that much more visible, and it sends a message that we’re a respected, established brewery with a diverse range of beers,” Wagner writes. Once they decided to release the Arrogant Bastard, they decided to go all out. The copy on the back label of Arrogant Bastard has become famous in the beer world: Arrogant Bastard Ale Ar-ro-gance (ar’ogans) n. The act or quality of being arrogant; haughty; Undue assumption; overbearing conceit. This is an aggressive ale. You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory—maybe something with a multi-million dollar ad campaign aimed at convincing you it’s made in a little brewery, or one that implies that their tasteless fizzy yellow beverage will give you more sex appeal. The label continues along these lines for a couple of hundred words. Some call it a brilliant piece of reverse psychology. But Koch insists he was just listening to the beer that had emerged from a mistake in Wagner’s kitchen. In addition to innovative beers and marketing, Koch and Wagner have also made their San Diego brewery a tourist destination, with the Stone Brewing Bistro & Gardens, with plans to add a hotel to the Stone empire.

Evangelism” today is not seen as the practice of hospitality, but as a kind of marketing scheme. It is not an invitation, but a sales pitch. Not a matter of “taste and see,” but of “buy now.” Or, to use one of my favorite descriptions of the work of evangelism, it is not “one beggar telling another beggar where he found bread,” but rather one overfed man trying to convince another overfed man that he’s a beggar in order to close the sale on another loaf.

hatch our survival plan in the coolest place we could find. We made our way into the cluttered room at the windowed front of the deckhouse—what our boat builders back in Hong Kong called the “lavish grand salon” in their sales brochures. With us, it was more like the messy rumpus room. True, the room had, as advertised, “a curved couch, sleek teak paneling, and hardwood cabinetry with a built-in sink.” But the sink had dirty dishes and empty soda bottles in it, the paneled walls were cluttered with a collection of my parents’ favorite treasures (including a conquistador helmet, a rare African tribal mask, a grog jug shaped like a frog, a rusty cannonball from a Confederate gunboat, a bronze clock covered with cherubs that probably belonged to King Louis XIV, and, in a glass shadow box, a rusty steak knife from the Titanic). There were assorted trinkets, necklaces, and coconut heads suspended from the ceiling. Add a heap of scuba and snorkel gear and assorted socks, shoes, and T-shirts on the floor (the floor is our laundry basket), and our grand salon looked more like a live-in recycling bin. “Have we even seen a map for this treasure hunt?” asked Beck. “Nope. Dad just said we needed to be in the Caymans.” “Then we need to find his map.

Jt'i to- You shall love your neighbor as yourself. -LEVITICUS 19:18 Yes, I give you permission to be selfish at times. One thing I notice about so many people is that they are burned out because they spend so much time serving others that they have no time for themselves. As a young mom I was going from sunup to late in the evening just doing the things that moms do. When evening came around I was exhausted. All I wanted to do was take a hot bath and slip into bed and catch as much sleep as possible before I was awakened in the night by one of the children. After several years I remember saying to myself, I've got to have some time just for me-I need help. One of the things I did was to get up a half hour before everyone else so I could spend time in the Scriptures over an early cup of tea. This one activity had an incredibly positive effect upon my outlook. I went on to making arrangements to get my hair and nails taken care of periodically. I was even known to purchase a new outfit (on sale of course) occasionally. As I matured I discovered that I became a better parent and wife when I had time for myself and my emotional tank was filled up. I soon realized I had plenty left over to share with my loved ones. When you're able to spend some time just for you, you will be more relaxed, and your family and home will function better. I find these to be beneficial time-outs: • taking a warm bath by candlelight • getting a massage • having my hair and nails done • meeting a friend for lunch • listening to my favorite CD • reading a good book • writing a poem

Final Note: Vineyard Vines is one of my all – time favorite brands to resell on eBay when it comes to clothing and clothing

Many customers who purchase these types of items on eBay are collectors, so be aware that condition can either make or break you in terms of your profits. One of my favorite teams to buy and sell is the Chicago bulls!

Final Note: This is one of my favorite brands in terms of tie. Brioni is a high end Italian designer brand that makes a

Referensi Terpercaya Beli Mobil bekas Murah Berkualitas di Depok Seo OtoMobil Showroom Jual Beli Mobil Bekas Murah Depok Cash & Kredit adalah referensi tempat terpercaya untuk mendapatkan mobil bekas depok dengan harga murah yang berkualitas. Seo OtoMobil dengan alamat showroom di Jl. Ir. H. Juanda No. 23-24 Kota Depok (sebelum SPBU) ini merupakan dealer mobil bekas favorit di Depok terkenal dengan pelayanannya yang mudah dan praktis serta cepat menjadi andalan kualitas pelayanan kepada para calon konsumen dalam memiliki mobil impiannya. Dengan lokasi strategis yang sangat mudah diakses dari segala arah, Seo OtoMobil Juanda telah menjadi dealer mobil bekas di depok yang cukup populer di kalangan para pemburu mobil bekas khususnya di daerah kota belimbing ini maupun sekitarnya seperti Jakarta, Bogor, Bekasi dan Tangerang. "Ya para calon konsumen memang banyak yang berasal dari sekitar Kota Depok, namun tidak sedikit juga datang dari Jakarta dan sekitarnya. Bahkan ada beberapa pembeli juga berasal dari luar kota". Kata Kaffi Sales Eksekutif. "Memang kita sangat memanjakan para pelanggan dengan berbagai pelayanan yang ditawarkan, seperti kalau pembeli ingin membeli mobil bekas secara kredit, proses layanan sangat mudah dan praktis karena memang kepuasan konsumen itu menjadi misi kami". Lanjutnya. Pilihan berbagai mobil bekas di showroom Seo OtoMobil juga sangat variatif ditawarkan disini, mulai dari harga mobil bekas murah sampai mobil premium tersedia. Ingin segera memiliki mobil impian, showroon Seo OtoMobil bisa menjadi pilihan yang tepat bagi Anda untuk mewujudkannya. Salam Otomotif.

I assume you have a function or some other pressing matter you need a cake for? That is your business proposition?” He waited until Gladys filled his cup, set down two large slices of pie in front of him and left. He tilted his head, studying me. “Partially, but my proposal is more, ah, personal.” His voice was lower than before. Raspier. It sounded intimate. His eyes became intense again, his gaze heated. I felt a shiver run down my spine that had nothing to do with cold and everything to do with him. “P-personal?” I asked. He nodded. I felt my eyes widen. “I am not selling you my virginity.” It was his turn to sputter. DANTE Those were the last words I expected her to say. I choked on my coffee, wiping at my mouth. “I beg your pardon.” “My virginity isn’t for sale.” I had to ignore the way my body reacted to her saying the word virginity. I wasn’t looking for a virgin. I wasn’t looking for anyone—until I saw her. But now, knowing she was a virgin, I wanted her even more. I cleared my throat. “I’m glad to hear that, but that is not what I want to discuss with you.

Good teams engage directly with end users and customers every week, to better understand their customers, and to see the customer's response to their latest ideas. Bad teams think they are the customer. Good teams know that many of their favorite ideas won't end up working for customers, and even the ones that could will need several iterations to get to the point where they provide the desired outcome. Bad teams just build what's on the roadmap, and are satisfied with meeting dates and ensuring quality. Good teams understand the need for speed and how rapid iteration is the key to innovation, and they understand this speed comes from the right techniques and not forced labor. Bad teams complain they are slow because their colleagues are not working hard enough. Good teams make high‐integrity commitments after they've evaluated the request and ensured they have a viable solution that will work for the customer and the business. Bad teams complain about being a sales‐driven company. Good teams instrument their work so they can immediately understand how their product is being used and make adjustments based on the data. Bad teams consider analytics and reporting a nice to have.

Axios In-House Newsletters Lights On from our revenue team . . . Cranes from Axios Local . . . Click Clack from our web-traffic guru . . . The Funnel from our head of growth . . . The TopLine from our sales warriors. • Those are just a few of the newsletters regularly published by Axios execs using Axios HQ—for their bosses, their teams and their colleagues across the company. Why it matters: This gives winners a forum for sharing best practices, encourages healthy competition among business units and gets rid of silos—everyone has visibility on what everyone’s up to. Between the lines: For the cofounders, these updates are an early-warning system for anyone’s activities that might be veering away from company goals. In one Sunday evening, we can be sure everyone’s on track and spot pockets that need our attention, encouragement or kudos. • And here’s our favorite part: When we have one-on-one meetings with our leaders, we’re already caught up. So we can use that time to talk through innovations, insights, bottlenecks, disruptions.

To keep sales increasing during the mid-1970s, we relied on new ideas implemented in existing stores. This was my favorite form of growth. I don’t think that any given store ever fully realizes its potential. During those four years of no expansion in terms of number of stores, our dollar sales kept right on growing while the CEO of Trader Joe’s struggled with trying to reconcile good business practice with the Whole Earth Catalog. Whole Earth Harry indeed! In my private life, I had become an organic gardener. Few things have so enriched my life so much as my own personal conversion to organic gardening, something that I still practice except when the ants start raising colonies of aphids in my blood orange trees, and it’s Grant’s Ant Control to the rescue. In any event, the schizoid marriage of the party store with the health food store was a great success for Trader Joe’s, if not for the biosphere.

Nike’s policy of yanking best-selling shoes from the shelves every ten months has inspired some truly operatic bursts of profanity on running message boards. The Nike Pegasus, for instance, debuted in 1981, achieved its sleek, waffled apotheosis in ’83, and then—despite being the most popular running shoe of all time—was suddenly discontinued in ’98, only to reappear as a whole new beast in 2000. Why so much surgery? Not to improve the shoe, as a former Nike shoe designer who worked on the original Pegasus told me, but to improve revenue; Nike’s aim is to triple sales by enticing runners to buy two, three, five pairs at a time, stockpiling in case they never see their favorites again.

Five Years Later My Three Favorite Things Calico Cove Karaoke Brunch Two for one sale on cat food Lola, Age 23

Girls and boys who describe themselves as lonely are more likely to endorse the statement: “My favorite celebrity just helps me feel good and forget about all of my troubles.

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same. Go through a magazine and pick out the advertisements you like best. You will probably pick those with beautiful illustrations, or clever copy. You forget to ask yourself whether your favorite advertisements would make you want to buy the product. Says Rosser Reeves, of the Ted Bates agency: ‘I’m not saying that charming, witty and warm copy won’t sell. I’m just saying that I’ve seen thousands of charming, witty campaigns that didn’t. Let’s say you are a manufacturer. Your advertising isn’t working and your sales are going down. And everything depends on it. Your future depends on it, your family’s future depends on it, other people’s families depend on it. And you walk in this office and talk to me, and you sit in that chair. Now, what do you want out of me? Fine writing? Do you want masterpieces? Do you want glowing things that can be framed by copywriters? Or do you want to see the goddamned sales curve stop moving down and start moving up?

Sunt lucruri pe care nu le spune nimeni, dar pentru mine condiția de scriitor are cîteva aspecte de-a dreptul penibile. Nu știu cum s-or petrece lucrurile în alte țări, dar la noi oamenii încă nu au învățat cum să vorbească și cum să se poarte cu un scriitor. Îl confundă întotdeauna cu autorul cărților sale și-l chinuie flatîndu-l sau amintindu-l necontenit că «el» a scris cutare roman, a creat cutare femeie sau a formulat cutare aforism. Lucrul acesta mi se pare de-a dreptul înfiorător; ca și cum, în fața unui chirurg, ai fi obligat să vorbești exclusiv de operații și să-i amintești necontenit că a scăpat de la moarte pe cutare domnișoară. Sau ai chema la masă pe un tenor și ai vorbi tot timpul de operă, iar la desert l-ai ruga să-ți cînte ariile lui favorite, fluierîndu-le tu înainte, ca să i le amintești...

So tell her my girlfriend’s favorite color is yellow?” “And that you want to convey you like her for more than her ability to be a jizz depository.” I’m not sure what my expression must be, but he tacks on. “Don’t say that last part to the sales girl.

Home Value Index List Price Sale Price List Price Per Square Foot* Sale Price Per Square Foot* Listings With Price Cuts Amounts of Price Cuts Decreasing Values (%) *The price per square foot is my favorite statistic to work with. It is simple but very revealing. I like to call it the “price per pound.

Much as the din and the feeling of being an unwilling insect carrier wore on my nerves, I still loved the Brood V hatch experience, the way I love big surf, thunderstorms, and oversized rat snakes. They're all reminders that nature is bigger, far bigger, and more powerful than we usually care to admit. Just as the hatch was starting, I stood in line at my favorite garden center behind a young man who was buying two gallons of a deadly liquid insecticide. He was hoping to stop the cicada hatch, to save his trees from what he was sure would be the death of them. The nursery manager rang up the sale, and his eyes met mine as the young man handed over his money. We shook our heads and smiled. I went home to watch the celebration.

CONTENT MARKETING: FOR NONBELIEVERS Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you. This last definition is my favorite (with kudos to bestselling author David Meerman Scott for helping to popularize this), and the hardest for marketers and business owners to deal with. So often we marketers believe that our products and services are so special—so amazing—and we think that if more people knew about them, all of our sales problems would be solved.

Henry Marfori completed a successful internship with Morgan Stanley. His duties in this role were to support financial advisors with clerical work, providing information to clients and advisors, and providing minor analysis on stock market. Henry Marfori also has a background in boxing, he has both trained and competed. His favorite boxers are Floyd Mayweather and Manny Pacquiao.

So how do you open with a pattern interrupt? We recommend something like this: “This is William Rogers with ABC Company. I am guessing you probably have not heard of me or my company.” Another example could be, “This is William Rogers with ABC Company. I am guessing my name is not ringing any bells.” Finally, our personal favorite: “This is William Rogers with ABC Company. Just to be completely honest with you, this is an inbound solicitation to discuss business. I don’t like sending these any more than you like getting them, but if you could take 47 seconds to read this and let me know if it even would make sense to have a further discussion (and I understand if it is a no), I would truly appreciate it.

Are you trying to drive sales to your business? Would you like to build an audience? Is your goal to become famous? Do you want to build a community around your favorite hobby? Do you simply want to use it as a creative outlet? Define what you want to get out of YouTube and make that the foundation of your channel.

Create Your Own Buyer Persona Now, it is time to create customer personas for your business. Here are some questions you can ask while creating customer personas. Describe their personal demographics. Describe their educational background. Describe their career path. Where do they work and what is their job profile? What does a typical day in their life look like? What are their unique skills? Does their job require any special skills? What are their biggest challenges? What are their goals? What are their fears? What triggers them? What encourages them to buy? What is their buying behavior? Are there any obstacles they face? What is their online behavior? What platforms or apps do they frequently use? Do they have any brand affinities? If yes, then what are their favorite brands? What are they looking for? What will make their life easier?

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3. Growth is like interest: It compounds over time. A hustler lives from small win to small win. Tiny wins—buying things at garage sales and selling them on eBay—never compound. You might work really hard and make extra money, but it’s unlikely you’ll become a millionaire. If you follow my plan, results will stack extremely quickly. They might seem insignificant at first, but, after a year, you will have a hard-charging income stream that continues to grow for years to come. One of my favorite books is called The Slight Edge by Jeff Olson. In it, he argues that extraordinary results do not come from big wins—they come from incremental steps forward that compound over time. For instance, you don’t get fat by overeating one time; you get fat when you consistently overeat. The same is true with wealth. You don’t get rich with one big sale. You get rich by doing the right thing long enough for it to compound.

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This is why To Sell Is Human author Daniel Pink recommends adopting cartoon favorite Bob the Builder’s famous approach. In each episode, Bob is presented with a problem, and instead of spouting possible solutions, he switches to interrogative mode by asking, “Can we fix it?” That’s good advice. However, there is also a second half of Bob’s incessantly optimistic credo—“Yes we can!” Embedded front and center is our magic word “yes.” The optimism this “yes” carries brings an added magic all its own. A study done by Peter Schulman, published in the Journal of Selling and Sales Management, found that salespeople who are optimistic outsell their pessimistic counterparts by 35 percent. The defining trait of an optimist is that they’ll answer positive outcome questions with a “yes.” Pessimists, on the other hand, prefer to stick with the go-to answer they use for just about everything—“no.” This puts them at a significant disadvantage. However, pessimists needn’t despair (although they would probably prefer to). Martin Seligman, author of Learned Optimism and a renowned psychologist and clinical researcher, has been studying optimists and pessimists for more than twenty-five years. He states, “Pessimism is escapable.

branzino in salt crust branzino in crosta di sale 1 whole 4-pound branzino, sea bass, striped bass, loup de mer, or red snapper, cleaned and scaled Kosher salt and freshly ground black pepper ½ cup extra virgin olive oil ½ lemon, sliced ½ orange, sliced 3 sprigs fresh tarragon 3 sprigs fresh oregano 1 bay leaf 1 garlic clove, sliced 2 pounds kosher salt 1 tablespoon fennel seeds 1 tablespoon black peppercorns 8 large egg whites 1 tablespoon chopped fresh tarragon 1 tablespoon chopped fresh basil 1 tablespoon chopped fresh flat-leaf parsley 4 lemon wedges or slices 1 Preheat the oven to 375°F. 2 With a pair of shears, cut out the gills of the fish, if necessary, and wash the inner cavity. Season the cavity to taste with salt and pepper and drizzle with about ¼ cup of olive oil. Put the lemon and orange slices, tarragon, oregano, bay leaf, and garlic in the cavity of the fish and gently press the two sides of the fish together. 3 In a large bowl, stir 2 pounds of kosher salt and the fennel seeds, peppercorns, and egg whites to a paste-like consistency. You might find it easiest to mix this with your hands. 4 Spread a ½-inch layer of the salt paste over a shallow baking pan, such as a jelly roll pan, large enough to hold the fish. Put the stuffed fish on top of the salt. 5 Pack the rest of the salt paste around and over the fish so that it is completely encased. 6 Bake the fish for 30 to 45 minutes, depending on the weight of the fish. A full 4-pound fish will require 40 minutes; a fish that weighs a little more than 4 pounds will need 45 minutes. Do not overcook. 7 Remove the pan from the oven and let the fish rest, still encased in the salt, for 5 to 8 minutes. Using a mallet or the handle of a heavy knife, crack the salt. If the fish is cooked through so that the flesh just flakes and is opaque, remove all the salt using a knife and spoon to lift it off. If the fish needs a little more cooking, rest the chunks of salt back on top of it and return it to the oven for 5 or 6 minutes, or until done. Let it rest again for about 5 minutes before removing all the salt. 8 Drizzle the fish with ¼ cup of olive oil and sprinkle with the chopped tarragon, basil, and parsley. Serve with a wedge or slice of lemon. This is one of my all-time favorite recipes—partly because I love the drama of cracking open the salt shell and exposing the fish, but mainly because it tastes so good. The salt case keeps the fish perfectly moist but does not make it especially salty. In fact, the fish is perfectly cooked and flavored. Cooking fish this way is a technique as old as ancient Rome, and for all its tableside drama it’s surprisingly easy. It’s important to begin with a 4-pound fish (or one slightly larger). I like this

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