Famous Election Campaign Quotes

The job facing American voters… in the days and years to come is to determine which hearts, minds and souls command those qualities best suited to unify a country rather than further divide it, to heal the wounds of a nation as opposed to aggravate its injuries, and to secure for the next generation a legacy of choices based on informed awareness rather than one of reactions based on unknowing fear.

I’m going to invite you to contemplate a fictional scenario. Say that we are all citizens in a New England town with a traditional town meeting. As usual, a modest proportion of the citizens eligible to attend have actually turned out, let’s say four or five hundred. After calling the meeting to order, the moderator announces: “We have established the following rules for this evening’s discussion. After a motion has been properly made and seconded, in order to ensure free speech under rules fair to everyone here, each of you who wishes to do so will be allowed to speak on the motion. However, to enable as many as possible to speak, no one will be allowed to speak for more than two minutes.” Perfectly fair so far, you might say. But now our moderator goes on: “After everyone who wishes to speak for two minutes has had the floor, each and every one of you is free to speak further, but under one condition. Each additional minute will be auctioned off to the highest bidder.” The ensuing uproar from the assembled citizens would probably drive the moderator and the board of selectman away from the town hall—and perhaps out of town. Yet isn’t this in effect what the Supreme Court decided in the famous case of Buckley v. Valeo? In a seven-to-one vote, the court held that the First Amendment–guarantee of freedom of expression was impermissibly infringed by the limits placed by the Federal Election Campaign Act on the amounts that candidates for federal office or their supporters might spend to promote their election.3 Well, we’ve had time to see the appalling consequences.

George Washington had said that “virtue or morality is a necessary spring of popular government.” John Adams had insisted that public virtue, “the only foundation of republics,” could not “exist in a nation without private” virtue. Alexander Hamilton had written that “virtue and honor” were the “foundation of confidence” that underpinned “the institution of delegated power.” The contemporary Anglo-Irish philosopher Edmund Burke had famously declared that “society cannot exist unless a controlling power upon will and appetite be placed somewhere, and the less of it there is within, the more there must be without. It is ordained in the eternal constitution of things, that men of intemperate minds cannot be free.” Trump had said to hell with all that. And he had gotten elected anyway. It’s true that many presidents seem petty when measured against the founders. But Trump was different even from prior unsavory men who had attained the presidency. They had at least feigned that they cared about these values and expectations. Trump had campaigned against them and won on that basis.

Harness Effective Pauses Pauses harness the power of silence. Silence can be uncomfortable, so people tend to fill in conversational space. Hostage negotiators use pauses to get subjects to speak up and provide additional information, particularly when they think asking a question might derail things. Rather than asking a follow-up question, they’ll be quiet and let the suspect fill in the dead air. Pauses also help focus attention. Pausing just before or after saying something important breeds anticipation and encourages listeners to focus on what the communicator is saying. President Obama was famous for this. His campaign slogan “Yes, we can” was often delivered with a pause in between, as in “Yes… we can.” In his 2008 election night speech, his most stirring sentence contained ten of these pauses: “If there is anyone out there… who still doubts… that America is a place… where all things are possible,… who still wonders… if the dream of our Founders… is alive in our time,… who still questions… the power of our democracy,… tonight… is your answer.” Strategically pausing helps make points and hold attention.