Famous Comparison Quotes

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Eating is an agricultural act,' as Wendell Berry famously said. It is also an ecological act, and a political act, too. Though much has been done to obscure this simple fact, how and what we eat determines to a great extent the use we make of the world - and what is to become of it. To eat with a fuller consciousness of all that is at stake might sound like a burden, but in practice few things in life can afford quite as much satisfaction. By comparison, the pleasures of eating industrially, which is to say eating in ignorance, are fleeting. Many people today seem erfectly content eating at the end of an industrial food chain, without a thought in the world; this book is probably not for them.
Michael Pollan (The Omnivore's Dilemma: A Natural History of Four Meals)
Yes! And isn't that the root of every despicable action? Not selfishness, but precisely the absence of a self. Look at them. The man who cheats and lies, but preserves a respectable front. He knows himself to be dishonest, but others think he's honest and he derives his self-respect from that, second-hand. The man who takes credit for an achievement which is not his own. He knows himself to be mediocre, but he's great in the eyes of others. The frustrated wretch who professes love for the inferior and clings to those less endowed, in order to establish his own superiority by comparison. The man whose sole aim is to make money. Now I don't see anything evil in a desire to make money. But money is only a means to some end. If a man wants it for a personal purpose--to invest in his industry, to create, to study, to travel, to enjoy luxury--he's completely moral. But the men who place money first go much beyond that. Personal luxury is a limited endeavor. What they want is ostentation: to show, to stun, to entertain, to impress others. They're second-handers. Look at our so-called cultural endeavors. A lecturer who spouts some borrowed rehash of nothing at all that means nothing at all to him--and the people who listen and don't give a damn, but sit there in order to tell their friends that they have attended a lecture by a famous name. All second-handers.
Ayn Rand (The Fountainhead)
I'm always ashamed when I discover how well-read other people are and how ignorant I am in comparison. If you saw the long list of famous books and authors I've never read you wouldn't believe it. My problem is that while other people are reading fifty books I'm reading one book fifty times. I only stop when at the bottom of the page 20, say, I realize I can recite page 21 and 22 from memory. Then I put the book away for a few years.
Helene Hanff (84, Charing Cross Road)
~Does it bother you that you didn’t become a famous actor? That you didn’t get a break?~ ~David, there aren’t any guarantees in life. Not for your friends who want to be all of sorts of things. Not for you. The only thing we can do every single day we wake up is try to do the things that we can do the best; enjoy the things we get, and pay attention to when and why we’re happy. I didn’t know what I really wanted until I held you in my arms. In that minute, the very first minute they brought you to me wrapped in that blanket, I knew my little dream about myself was nothing in comparison.~
Dan Skinner (Memorizing You)
The importance of the base rate was made famous by the psychologist Daniel Kahneman, who coined the phrase “the outside view and the inside view.” The inside view means looking at the specific case in front of you: this couple. The outside view requires you to look at a more general “comparison class” of cases—here, the comparison class is all married couples. (The outside view needn’t be statistical, but it often will be.)
Tim Harford (The Data Detective: Ten Easy Rules to Make Sense of Statistics)
The “German problem” after 1970 became how to keep up with the Germans in terms of efficiency and productivity. One way, as above, was to serially devalue, but that was beginning to hurt. The other way was to tie your currency to the deutsche mark and thereby make your price and inflation rate the same as the Germans, which it turned out would also hurt, but in a different way. The problem with keeping up with the Germans is that German industrial exports have the lowest price elasticities in the world. In plain English, Germany makes really great stuff that everyone wants and will pay more for in comparison to all the alternatives. So when you tie your currency to the deutsche mark, you are making a one-way bet that your industry can be as competitive as the Germans in terms of quality and price. That would be difficult enough if the deutsche mark hadn’t been undervalued for most of the postwar period and both German labor costs and inflation rates were lower than average, but unfortunately for everyone else, they were. That gave the German economy the advantage in producing less-than-great stuff too, thereby undercutting competitors in products lower down, as well as higher up the value-added chain. Add to this contemporary German wages, which have seen real declines over the 2000s, and you have an economy that is extremely hard to keep up with. On the other side of this one-way bet were the financial markets. They looked at less dynamic economies, such as the United Kingdom and Italy, that were tying themselves to the deutsche mark and saw a way to make money. The only way to maintain a currency peg is to either defend it with foreign exchange reserves or deflate your wages and prices to accommodate it. To defend a peg you need lots of foreign currency so that when your currency loses value (as it will if you are trying to keep up with the Germans), you can sell your foreign currency reserves and buy back your own currency to maintain the desired rate. But if the markets can figure out how much foreign currency you have in reserve, they can bet against you, force a devaluation of your currency, and pocket the difference between the peg and the new market value in a short sale. George Soros (and a lot of other hedge funds) famously did this to the European Exchange Rate Mechanism in 1992, blowing the United Kingdom and Italy out of the system. Soros could do this because he knew that there was no way the United Kingdom or Italy could be as competitive as Germany without serious price deflation to increase cost competitiveness, and that there would be only so much deflation and unemployment these countries could take before they either ran out of foreign exchange reserves or lost the next election. Indeed, the European Exchange Rate Mechanism was sometimes referred to as the European “Eternal Recession Mechanism,” such was its deflationary impact. In short, attempts to maintain an anti-inflationary currency peg fail because they are not credible on the following point: you cannot run a gold standard (where the only way to adjust is through internal deflation) in a democracy.
Mark Blyth (Austerity: The History of a Dangerous Idea)
Not until a machine can write a sonnet or compose a concerto because of thoughts and emotions felt, and not by the chance fall of symbols, could we agree that machine equals brain,” declared a famous brain surgeon, Sir Geoffrey Jefferson, in the prestigious Lister Oration in 1949.92 Turing’s response to a reporter from the London Times seemed somewhat flippant, but also subtle: “The comparison is perhaps a little bit unfair because a sonnet written by a machine will be better appreciated by another machine.
Walter Isaacson (The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution)
You cannot step a foot into the literature about the 1960s without being told how 'creative', 'idealistic', and 'loving' it was, especially in comparison to the 1950s. I fact, the counterculture of the Sixties represented the triumph of what the art critic Harold Rosenberg famously called the 'herd of the independent minds'. Its so-called creativity consisted in continually recirculating a small number of radical cliches; its idealism was little more than irresponsible utopianism; and its crusading for 'love' was largely a blind for hedonistic self-indulgence.
Roger Kimball (The Long March: How the Cultural Revolution of the 1960s Changed America)
Some researchers, such as psychologist Jean Twenge, say this new world where compliments are better than sex and pizza, in which the self-enhancing bias has been unchained and allowed to gorge unfettered, has led to a new normal in which the positive illusions of several generations have now mutated into full-blown narcissism. In her book The Narcissism Epidemic, Twenge says her research shows that since the mid-1980s, clinically defined narcissism rates in the United States have increased in the population at the same rate as obesity. She used the same test used by psychiatrists to test for narcissism in patients and found that, in 2006, one in four U.S. college students tested positive. That’s real narcissism, the kind that leads to diagnoses of personality disorders. In her estimation, this is a dangerous trend, and it shows signs of acceleration. Narcissistic overconfidence crosses a line, says Twenge, and taints those things improved by a skosh of confidence. Over that line, you become less concerned with the well-being of others, more materialistic, and obsessed with status in addition to losing all the restraint normally preventing you from tragically overestimating your ability to manage or even survive risky situations. In her book, Twenge connects this trend to the housing market crash of the mid-2000s and the stark increase in reality programming during that same decade. According to Twenge, the drive to be famous for nothing went from being strange to predictable thanks to a generation or two of people raised by parents who artificially boosted self-esteem to ’roidtastic levels and then released them into a culture filled with new technologies that emerged right when those people needed them most to prop up their self-enhancement biases. By the time Twenge’s research was published, reality programming had spent twenty years perfecting itself, and the modern stars of those shows represent a tiny portion of the population who not only want to be on those shows, but who also know what they are getting into and still want to participate. Producers with the experience to know who will provide the best television entertainment to millions then cull that small group. The result is a new generation of celebrities with positive illusions so robust and potent that the narcissistic overconfidence of the modern American teenager by comparison is now much easier to see as normal.
David McRaney (You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself)
Back at the start of World War Two the authorities forbade the use of the Underground as an air raid shelter. Instead Londoners were supposed to rely on hastily built neighborhood shelters or on the famous Anderson shelters, which were basically rabbit hutches made from corrugated iron with some earth shoveled on top. Londoners being Londoners, the prohibition on using the Underground lasted right up until the first air raid warning, at which point the poorly educated but far from stupid populace of the capital did a quick back-of-the-envelope comparison between the stopping power of ten meters of earth and concrete and a few centimeters of compost, and moved underground en masse. The authorities were appalled. They tried exhortation, persuasion, and the outright use of force, but the Londoners wouldn’t budge. In fact, they started to organize their own bedding and refreshment services.
Ben Aaronovitch (Whispers Under Ground (Rivers of London #3))
If I had to choose one spot to enjoy the small-town charm of traditional Ireland, it would be Dingle and its history-laden scenic peninsula. But the Ring of Kerry—a much bigger, more famous, and more touristed peninsula just to its south—is also great to visit. If you go to Ireland and don’t see the famous Ring of Kerry, your uncle Pat will never forgive you. Here’s a comparison to help with your itinerary planning. Both peninsulas come with a scenic loop drive. Dingle’s is 30 miles. The Ring of Kerry is 120 miles. Both loops come with lots of megalithic wonder. Dingle’s prehistory is more intimate, with numerous evocative stony structures. The Ring of Kerry’s prehistory shows itself in three massive ring forts—far bigger than anything on Dingle. Dingle town is the perfect little Irish burg—alive with traditional music pubs, an active fishing harbor, and the sturdy cultural atmosphere of an Irish-speaking
Rick Steves (Rick Steves Best of Ireland)
Careless of her own life, the princess sought to protect the precious new life first. This is in contrast to her cousins, Princesses Akiko and Noriko, who shoved their imperial guards in front of them." Mariko stops and takes one overexcited breath. Her cheeks are flushed. She is dreamy-eyed. This is what gets her excited. Good to know. "They compare you to the empress after the 1923 earthquake!" The empress rolled up her sleeves and laid bricks for a new school. She refused to leave until the town was fed, the children safe. There is a famous picture of her hugging a mother who lost her son, both of their cheeks coated in dust. "They end with calling you our very own royal." Words fail me. Mariko seems to know I need a private moment. She places the article in my lap, then glides out the door. When she's gone, I pick it up. I rub my thumb over the last sentence of the article. It's not the royal part that warms me. No, it's the other two words. Very own, it says. Very own. Yes. That's me. A true daughter of Japan.
Emiko Jean (Tokyo Ever After (Tokyo Ever After, #1))
Everyone matters, Elena.” “But don’t some people matter more than others?” I asked. “I mean, if we’re talking about saving humanity, doesn’t it make sense to save the best and brightest of us?” Freddie’s laughter had faded. “So you’re saying it’s better to save a world-famous physicist than say, a modest merchant who was a partner in a bed feathers company.” “That’s a really odd comparison, but yeah.” “Except no,” Freddie said. “That merchant and his wife would go on to birth and raise Albert Einstein.” She paused dramatically. “Hermann and Pauline Einstein might not have seemed like anyone special at the time, but their son changed how we look at the universe.” “That’s one example.” “Here’s another. Who should you save? A genius mathematician admitted to Harvard at sixteen or a single mom living on welfare?” “This is a trick question.” “Are you allergic to answering questions, or what?” “The mathematician,” I said. “Ted Kaczynski. Otherwise known as the Unabomber. And that single mom would go on to write Harry Potter.
Shaun David Hutchinson (The Apocalypse of Elena Mendoza)
We can start with approximately nine traditional authors of the New Testament. If we consider the critical thesis that other authors wrote the pastoral letters and such letters as Ephesians and 2 Thessalonians, we'd have an even larger number. Another twenty early Christian authors20 and four heretical writings mention Jesus within 150 years of his death on the cross.21 Moreover, nine secular, non-Christian sources mention Jesus within the 150 years: Josephus, the Jewish historian; Tacitus, the Roman historian; Pliny the Younger, a politician of Rome; Phlegon, a freed slave who wrote histories; Lucian, the Greek satirist; Celsus, a Roman philosopher; and probably the historians Suetonius and Thallus, as well as the prisoner Mara Bar-Serapion.22 In all, at least forty-two authors, nine of them secular, mention Jesus within 150 years of his death. In comparison, let's take a look at Julius Caesar, one of Rome's most prominent figures. Caesar is well known for his military conquests. After his Gallic Wars, he made the famous statement, "I came, I saw, I conquered." Only five sources report his military conquests: writings by Caesar himself, Cicero, Livy, the Salona Decree, and Appian.23 If Julius Caesar really made a profound impact on Roman society, why didn't more writers of antiquity mention his great military accomplishments? No one questions whether Julius did make a tremendous impact on the Roman Empire. It is evident that he did. Yet in those 150 years after his death, more non-Christian authors alone comment on Jesus than all of the sources who mentioned Julius Caesar's great military conquests within 150 years of his death. Let's look at an even better example, a contemporary of Jesus. Tiberius Caesar was the Roman emperor at the time of Jesus' ministry and execution. Tiberius is mentioned by ten sources within 150 years of his death: Tacitus, Suetonius, Velleius Paterculus, Plutarch, Pliny the Elder, Strabo, Seneca, Valerius Maximus, Josephus, and Luke.24 Compare that to Jesus' forty-two total sources in the same length of time. That's more than four times the number of total sources who mention the Roman emperor during roughly the same period. If we only considered the number of secular non-Christian sources who mention Jesus and Tiberius within 150 years of their lives, we arrive at a tie of nine each.25
Gary R. Habermas (The Case For The Resurrection Of Jesus)
I miss Diana more than I can express. The world seems a colder place without her luminous presence. To had had Diana’s friendship, to have known her personally, has been a gift beyond comparison. She brought joy and pride and a touch of glamour to my life for years. I loved and admired her without reservation. When Patrick recognized her picture on magazine covers, I thought how incredible it was that we actually knew the beautiful, famous Diana. Best of all, we knew she was even lovelier inside. I read her letters, feeling deeply touched that she continued to care for us. Seeing her in person--warm, unpretentious, and radiant--was a thrill that lasted a long, long time. It truly was, “like being brushed by angels’ wings,” as my friend at the funeral had said. Whoever would have thought when I called for a nanny so many years ago, that magic would enter my life. My family and I watched her dazzling progress from a shy teenager to a multi-faceted and charismatic woman. She fulfilled her many roles so beautifully. Yet to me, Diana was a beloved friend, not the world-famous Princess of Wales. Behind the glamour, I saw the qualities I’d always admired in her--kindness, integrity, and grace in all she did. Above all, Diana was born to be a mother. Showing affection was as natural to her as breathing. I saw her tender care for my young son. I know she was an utterly devoted mother to her own boys, giving them unconditional love and deriving her greatest joy in life from them. I’ve wished so often that her life had been a fairytale, that Diana had been spared the pain and loneliness she suffered. But without the despair, she might not have developed the strength and humanity that reached out to people everywhere. Diana instinctively looked beyond her own problems to ease the pain and distress of others. She touched so many people in her short lifetime. I never thought it would end this way--that she would die so young. I will always remember, as the last hymn faded into silence at her funeral, the solemn tread of the soldiers’ boots--so haunting, so final--as they carried her casket through the Abbey. I couldn’t bear that she was leaving forever. For months now, I’ve searched for some solace in this tragedy. I hope that Diana’s untimely death and the worldwide mourning for her have silenced forever those who belittled her values and doubted her appeal. She rests peacefully now beyond reproach--young and beautiful. Diana, you were greater than we realized. We will never, never forget you.
Mary Robertson (The Diana I Knew: Loving Memories of the Friendship Between an American Mother and Her Son's Nanny Who Became the Princess of Wales)
When he died, much was made of how singular Steve Jobs had been. For comparisons, observers needed to reach back to the mythic inventors and showmen of earlier eras, particularly Thomas Edison and Walt Disney. Jobs was singular, to be sure. But he also was of a type. He was what psychotherapist and business coach Michael Maccoby called a “productive narcissist.” In 2000, Maccoby published an insightful article in the Harvard Business Review that applies Freudian terminology to three categories of executives Maccoby had observed in corporate life. “Erotics” feel a need to be loved, value consensus, and as a result are not natural leaders. These are the people to whom a manager should assign tasks—and then heap praise for a job well done. “Obsessives” are by-the-books tacticians with a knack for making the trains run on time. An efficient head of logistics or bottom-line-oriented spreadsheet jockey is the classic obsessive. The greats of business history, however, are “productive narcissists,” visionary risk takers with a burning desire to “change the world.” Corporate narcissists are charismatic leaders willing to do whatever it takes to win and who couldn’t give a fig about being liked. Steve Jobs was the textbook example of a productive narcissist. An unimpressed Jobs was famous for calling other companies “bozos.” His own executives endured their rides on what one called the “bozo/hero rollercoaster,” often within the same marathon meeting.
Adam Lashinsky (Inside Apple: How America's Most Admired--and Secretive--Company Really Works)
If bottled water is bad for the environment and isn’t healthier than tap water, does it at least taste better? Probably not, although it’s wholly subjective. Blind tastings have even shown that tap water scores higher than most mineral waters. The wine magazine Decanter ran a famous blinded taste comparison with twenty-four bottled waters in London in 2007 using wine-tasting experts. Good old London tap water came in at third, costing less than 0.1p per litre. The losers included New Zealand bottled water, which ranked a dismal eighteenth place despite coming from an extinct volcano and costing 50,000 times more than tap water.
Tim Spector (Spoon-Fed: Why Almost Everything We’ve Been Told About Food is Wrong)
There is an innate drive to achieve and turn out to be exceptional. However, for the child of a famous parent, the first fight is to get away from the comfort zone, step away from the shadow of a famous surname and sweat it out. But there too, a lifetime of comparisons await, with hard-won achievements being eclipsed by the overwhelming presence of the famous parent.
Sumedha Mahajan (MILES TO RUN BEFORE I SLEEP: HOW AN ORDINARY WOMAN RAN AN EXTRAORDINARY DISTANCE)
Ezra Pound famously said that culture begins when you forget what book that came from. Unfortunately he himself never forgot any citation that suited his mania, and his work as a totality is hopelessly vitiated by the half-witted diligence of the trainspotter. An edifying comparison can be made with Yeats, whose allegiance to the spiritualist claptrap of the theory of the Mystic Rose was at least as batty as Pound’s to the pseudo-economic quackery of the theory of Social Credit: but Yeats could develop beyond his early lyrics because art, for him, was a system of solid knowledge by far transcending his own fads.
Clive James (Cultural Amnesia: Necessary Memories from History and the Arts)
Not selfishness, but precisely the absence of a self. Look at them. The man who cheats and lies, but preserves a respectable front. He knows himself to be dishonest, but others think he’s honest and he derives his self-respect from that, second-hand. The man who takes credit for an achievement which is not his own. He knows himself to be mediocre, but he’s great in the eyes of others. The frustrated wretch who professes love for the inferior and clings to those less endowed, in order to establish his own superiority by comparison. The man whose sole aim is to make money. Now I don’t see anything evil in a desire to make money. But money is only a means to some end. If a man wants it for a personal purpose—to invest in his industry, to create, to study, to travel, to enjoy luxury—he’s completely moral. But the men who place money first go much beyond that. Personal luxury is a limited endeavor. What they want is ostentation: to show, to stun, to entertain, to impress others. They’re second-handers. Look at our so-called cultural endeavors. A lecturer who spouts some borrowed rehash of nothing at all that means nothing at all to him—and the people who listen and don’t give a damn, but sit there in order to tell their friends that they have attended a lecture by a famous name. All second-handers.
Ayn Rand (The Fountainhead)
flower (which appears in fancy) before the eye; seeking any inferior standing ground, only as (su-ni-chiio); seeking Nirvana, as a dead sleep; arriving at rest, as the dancing of the six dragons; the state of perfect equanimity, as the one true standing point; the power of endless transformation, as the trees and flowers of the four seasons;--all these things are thus great in comparison only. To hear the law of Buddha is the chief source of joy.
J. Takakusu (Buddhist Sutras: The Ultimate Collected Works of 10 Famous Sutras (With Active Table of Contents))
My mother and I lived at my grandfather’s house, a Manhasset landmark nearly as famous as Steve’s bar. People often drove by Grandpa’s and pointed, and I once heard passersby speculating that the house must suffer from some sort of “painful house disease.” What it really suffered from was comparisons. Set among Manhasset’s elegant Gingerbread Victorians and handsome Dutch Colonials, Grandpa’s dilapidated Cape Cod was doubly appalling. Grandpa claimed he couldn’t afford repairs, but the truth was, he didn’t care. With a touch of defiance and a perverse pride he called his house the Shit House, and paid no attention when the roof began to sag like a circus tent. He scarcely noticed when paint peeled away in flakes the size of playing cards. He yawned in Grandma’s face when she pointed out that the driveway had developed a jagged crack, as if lightning had struck it—and in fact lightning had. My cousins saw the lightning bolt sizzle up the driveway and just miss the breezeway. Even God, I thought, is pointing at Grandpa’s house.
J.R. Moehringer (The Tender Bar)
I often went to see Śrīla Bhaktisiddhānta Sarasvatī, and naturally bowed at his lotus feet whenever I did. Yet at one point I considered, “I am the great Maharaja of Burdwan. Among all the highly respectable people in Bengali society, none is more famous or respected than I. Who is this sadhu in comparison to me? Why should I prostrate before him? Next time I won't, and I'll watch how he reacts.” On my next visit I barged in on him and blurted, “I've something to say to you.” But before I could speak further, my head automatically went down to the floor in front of him. I was unable to wait to see his response to my rudeness.2
Bhakti Vikasa Swami (Sri Bhaktisiddhanta Vaibhava)
Your self- comparisons to that guy aren’t going to make you rich or famous or house-ier, and whether you think you’re better than someone won’t change their behavior one bit.
Jeremy Puma (How to Think Like a Gnostic)
Initially working out of our home in Northern California, with a garage-based lab, I wrote a one page letter introducing myself and what we had and posted it to the CEOs of twenty-two Fortune 500 companies. Within a couple of weeks, we had received seventeen responses, with invitations to meetings and referrals to heads of engineering departments. I met with those CEOs or their deputies and received an enthusiastic response from almost every individual. There was also strong interest from engineers given the task of interfacing with us. However, support from their senior engineering and product development managers was less forthcoming. We learned that many of the big companies we had approached were no longer manufacturers themselves but assemblers of components or were value-added reseller companies, who put their famous names on systems that other original equipment manufacturers (OEMs) had built. That didn't daunt us, though when helpful VPs of engineering at top-of-the-food-chain companies referred us to their suppliers, we found that many had little or no R & D capacity, were unwilling to take a risk on outside ideas, or had no room in their already stripped-down budgets for innovation. Our designs found nowhere to land. It became clear that we needed to build actual products and create an apples-to-apples comparison before we could interest potential manufacturing customers. Where to start? We created a matrix of the product areas that we believed PAX could impact and identified more than five hundred distinct market sectors-with potentially hundreds of thousands of products that we could improve. We had to focus. After analysis that included the size of the addressable market, ease of access, the cost and time it would take to develop working prototypes, the certifications and metrics of the various industries, the need for energy efficiency in the sector, and so on, we prioritized the list to fans, mixers, pumps, and propellers. We began hand-making prototypes as comparisons to existing, leading products. By this time, we were raising working capital from angel investors. It's important to note that this was during the first half of the last decade. The tragedy of September 11, 2001, and ensuing military actions had the world's attention. Clean tech and green tech were just emerging as terms, and energy efficiency was still more of a slogan than a driver for industry. The dot-com boom had busted. We'd researched venture capital firms in the late 1990s and found only seven in the United States investing in mechanical engineering inventions. These tended to be expansion-stage investors that didn't match our phase of development. Still, we were close to the famous Silicon Valley and had a few comical conversations with venture capitalists who said they'd be interested in investing-if we could turn our technology into a website. Instead, every six months or so, we drew up a budget for the following six months. Via a growing network of forward-thinking private investors who could see the looming need for dramatic changes in energy efficiency and the performance results of our prototypes compared to currently marketed products, we funded the next phase of research and business development.
Jay Harman (The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation)
Interestingness is the instigator, the hardy carrier pigeon that can carry your message most anywhere. Interestingness makes a message get heard above the noise. Money can't buy interestingness, yet vivid comparisons can create them. To make your self-label stick it must be more interesting than others' labels for you. The good news and the bad is that reputations can be ruined or lifted by how most anyone labels something or someone - as long the label is as vividly indelible as India ink. More than money, title or even good looks, your capacity to craft the most vivid characterization will make it bob, like a cork, to the top of the water of alternative messages. A janitor can become more famous and credible than a CEO. Use the "Compared to What?" cue to stick your label in other's minds, whether they intended to remember or not. Make your comparison: • Spark a specific mental picture • Evoke a positive emotion • Be unexpected • Be Brief
Kare Anderson (Mutuality Matters More Living a Happy, Meaningful and Satisfying Life With Others)
Still wanting to go to Richmond, the young woman, having just turned 18 years old, convinced a Union officer whom she called “Lieutenant H.” to escort her and her cousin Alice south across enemy lines. They stopped to rest in Winchester, where a Confederate sympathizer approached Boyd with two packages of letters and asked her, “Miss Boyd, will you take these letters and send them through the lines to the Confederate army? This package is of great importance: the other is trifling in comparison. This also, is a very important paper: try to send it carefully and safely to Jackson, or some other responsible Confederate officer. Do you understand?" Boyd agreed and hid the important group of papers in her maid’s clothing, keeping the letters in a basket she herself was carrying. Then, for reasons known only to herself, she wrote "Kindness of Lieutenant H." on the back of the package. She kept the most important note on her person but persuaded the hapless lieutenant to carry a small folded paper,
Charles River Editors (Belle Boyd: The Controversial Life and Legacy of the Civil War’s Most Famous Spy)
Comparison Connection With this method you connect the person to a name that you already know. Let’s say we meet a person by the name of George. To make the name stick, we think of someone that we already know with the same name. Do you know another George? You may even think of someone famous with the same name, like George Clooney. Now all we do in our mind is compare the two people. What color hair does the George that we are meeting have? What color is the other George’s hair? By comparing this one feature you will be paying more attention than you would have before, therefore making a stronger connection.
Kevin Horsley (Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster, Remember More and be More Productive (Mental Mastery, #1))