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We all agree that the main concept of a metasearch engine is to compare and find the best rates, right? Well, we may be wrong. Up until only 10 years ago, there were dozens of OTAs, each one specialized in a niche market. But, over the years, these OTAs have been acquired, integrated or simply merged under Booking and Expedia's brands. Today, digital distribution is, de facto, a duopoly. And with only two OTAs sharing almost 100% of online transactions, what exactly a metasearch engine should do?
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