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There are other media too [the first being newspapers and control of information] whose basic social role is quite different. It’s diversion. There’s the real mass media, the kinds that are aimed at the guys who… Joe six-pack. That kind. The purpose of those media is just to dull people’s brain. This is an over-simplification, but for the 80 per cent or whatever they are, the main thing for them is to divert them. To get them to watch National Football League, and to worry about the… you know… mother with child with six heads, or whatever the thing you pick up on the supermarket stands, and so on. Or, you know, look at astrology, or get involved in fundamentalist stuff, or something. Just get them away you know. Get them away from things that matter. And for that, it’s important to reduce their capacity to think.
Sports. That’s another crucial example of the indoctrination system in my view. For one thing, because it offers people something to pay attention to that is of no importance. That keeps them from worrying about things that matter to their lives that they might have some idea about doing something about. And in fact, it’s striking to see the intelligence that’s used by ordinary people in sports. You listen to radio sations where people call in. They have the most exotic information and understanding of all kinds of arcane issues, and the press undoubtedly does a lot with this. I remember in high school I suddenly asked myself at one point: Why do I care if my high school team wins the football game? I mean, I don’t know anybody on the team, you know. […] It doesn’t make any sense. But the point is, it does make sense. It’s a way of building up irrational attitudes of submission to authority. And, you know, group cohesion behind… you know, leadership elements. In fact, it’s training in irrational jingoism. That’s also a feature of competitive sports. I think, if you look closely at those things, typically, they do have functions, and that’s why energy is devoted to supporting them, and creating basis for them, and advertisers are willing to pay for them.
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