“
My work is taken as a criticism of society, but the way that you produce even the most commonplace machine has to have a ritualistic aspect, and that is what I am trying to address. Every product that you have to buy changes your life in some way. It's not simply a neutral consumer product you are buying, a machine or a piece of furniture should be a real companion, not be against you, not something
that you end up hating.
”
”
Ettore Sottsass Jr.