Electric Consumption Quotes

So Yoda sounds like our best bet as an energy source. But with world electricity consumption pushing 2 terawatts, it would take a hundred million Yodas to meet our demands. All things considered, switching to Yoda power probably isn't worth the trouble — though it would definitely be green.

Death is the process by which all our filters for perception are removed, when instead of losing contact with creation we are finally able to perceive it as it truly is, on all levels. From electric hazes of energy to swirling microorganisms to the magnetic pull of atomic structures. We will experience a cosmic give and take, exchanges of oxygen and consumption, of rotting and growth and feeding, of colors undreamt of by our limited cones and rods. We will see smells and lie down on a moving bed of cilia.

And then the Archbishop offered his final and most effective remedy: reframing. “The very best is being able to ask yourself, ‘Why do I want to have a house that has seven rooms when there are only two or three of us? Why do I want to have it?’ And you can turn it on its head and look at how we are in such a mess with climate change because of our galloping consumption, which for the environment has been nothing less than disastrous. So you buy the small electric car instead, and you say, no I don’t need or want that big luxury car. So instead of it being your enemy, now it’s your ally.” Jinpa

My own acid-eating experience is limited in terms of total consumption, but widely varied as to company and circumstances ... and if I had a choice of repeating any one of the half dozen bouts I recall, I would choose one of those Hell's Angels parties in La Honda, complete with all the mad lighting, cops on the road, a Ron Boise sculpture looming out of the woods, and all the big speakers vibrating with Bob Dylan's "Mr. Tambourine Man." It was a very electric atmosphere. If the Angels lent a feeling of menace, they also made it more interesting ... and far more alive than anything likely to come out of a controlled experiment or a politely brittle gathering of well-educated truth-seekers looking for wisdom in a capsule. Dropping acid with the Angels was an adventure; they were too ignorant to know what to expect, and too wild to care. They just swallowed the stuff and hung on ... which is probably just as dangerous as the experts say, but a far, far nuttier trip than sitting in some sterile chamber with a condescending guide and a handful of nervous, would-be hipsters.

We need to consume less. A lot less. Less food, less energy, less stuff. Fewer cars, electric cars, cotton T-shirts, laptops, mobile phone upgrades. Far fewer. Yet, every decade, global consumption continues to increase relentlessly.

As she began rattling off a number of multi-syllabic Latin-derived medical terms, he had to rearrange himself in his leathers. Something about her getting all professional made him want to get all up in her. Probably had to do with the bonding thing—he wanted to mark this spectacular person as his, so the whole world knew they needed to back the fuck off. Jane was the only female who had ever gotten his attention and held it. And yeah, if he had to wax psychological on the situation, it was probably because her single-minded passion for her job, shit, her relentless commitment to excellence, made him feel a little like he was always chasing her just to keep up. On so many levels he was a typical predator: The chase was more electric than the capture and consumption. And with Jane, there was always something to pursue. “Hello? V?” When their eyes met, he frowned. “Sorry. Distracted.

So Yoda sounds like our best bet as an energy source. But with world electricity consumption pushing 2 terawatts, it would take a hundred million Yodas to meet our demands. All things considered, switching to Yoda power probably isn’t worth the trouble—though it would definitely be green.

But if today's low-income countries are to move from poverty to an incipient affluence... then none of those factors could make a difference without the rising consumption of fuels and electricity: a decoupling of economic growth and energy consumption during early stages of modern economic development would defy the laws of thermodynamics." (p. 350, italics added)

He had used drugs and nanonic supplements to compensate at first, then supplements became replacements, with bones exchanged for carbon-fibre struts. Electrical consumption supplanted food intake. The final transition was his skin, replacing the eczema-ridden epidermis with a smooth ochre silicon membrane. Warlow didn’t need a spacesuit to work in the vacuum, he could survive for over three weeks without a power and oxygen recharge. His facial features had become purely cosmetic, a crude mannequin-like caricature of human physiognomy, although there was an inlet valve at the back of his throat for fluid intake. There was no hair, and he certainly didn’t bother with clothes. Sex was something he lost in his fifties.

There is no such thing as a public Internet: everything flows through private pipes. However, using the Internet for the consumption of culture or to search for information is nearly as essential to participating in modern life as having electricity or plumbing in your home

These computer simulations try only to duplicate the interactions between the cortex and the thalamus. Huge chunks of the brain are therefore missing. Dr. [Dharmendra] Modha understands the enormity of his project. His ambitious research has allowed him to estimate what it would take to create a working model of the entire human brain, and not just a portion or a pale version of it, complete with all parts of the neocortex and connections to the senses. He envisions using not just a single Blue Gene computer [with over a hundred thousand processors and terabytes of RAM] but thousands of them, which would fill up not just a room but an entire city block. The energy consumption would be so great that you would need a thousand-megawatt nuclear power plant to generate all the electricity. And then, to cool off this monstrous computer so it wouldn't melt, you would need to divert a river and send it through the computer circuits. It is remarkable that a gigantic, city-size computer is required to simulate a piece of human tissue that weighs three pounds, fits inside your skull, raises your body temperature by only a few degrees, uses twenty watts of power, and needs only a few hamburgers to keep it going.

Thermophilic composting requires no electricity and therefore no coal combustion, no acid rain, no nuclear power plants, no nuclear waste, no petrochemicals and no consumption of fossil fuels. The composting process produces no waste, no pollutants and no toxic by-products. Thermophilic composting of humanure can be carried out century after century, millennium after millennium, with no stress on our ecosystems, no unnecessary consumption of resources and no garbage or sludge for our landfills. And all the while it will produce a valuable resource necessary for our survival while preventing the accumulation of dangerous pathogenic waste.

The principal reason for this limited mastery of materials was the energy constraint: for millennia our abilities to extract, process, and transport biomaterials and minerals were limited by the capacities of animate prime movers (human and animal muscles) aided by simple mechanical devices and by only slowly improving capabilities of the three ancient mechanical prime movers: sails, water wheels, and wind mills. Only the conversion of the chemical energy in fossil fuels to the inexpensive and universally deployable kinetic energy of mechanical prime movers (first by external combustion of coal to power steam engines, later by internal combustion of liquids and gases to energize gasoline and Diesel engines and, later still, gas turbines) brought a fundamental change and ushered in the second, rapidly ascending, phase of material consumption, an era further accelerated by generation of electricity and by the rise of commercial chemical syntheses producing an enormous variety of compounds ranging from fertilizers to plastics and drugs.

Given how critical it is to keep the production-consumption process flowing smoothly, advertising obviously occupies a place of considerable importance. It has been assigned the specific duty of keeping people buying, buying, buying and therefore working, working, working to get the money to do so. It is the system invented to break the skin barrier, as it were, by entering the human being to reshape feelings and create more appropriate ones as need be. If suburbs are capitalism’s ideally separated buying units, and suburbs can be built profitably, then we must create humans who like and want suburbs: suburb-people. Since before the existence of suburbs there were no suburb-people, advertising has the task of creating them, in body and mind. Since before the creation of electric shavers or hair dryers or electric carving knives people felt no need for these things, the need was implanted into human minds by advertising.

What would happen if we all cut our meat consumption just by fifty percent? Or if we got our electricity down by twenty percent? Or bought fifty percent less ‘stuff’? If somebody just does it on their own, you think, what difference will it make? But if whole communities do it—if the entire population lived differently—it changes the system. There is so much power in actions like lifestyle change because not only does it cut pollution, it also helps you to find your voice.

The run-down test was originally scheduled for the afternoon of the 25th, but Chief Engineer Nikolai Fomin was asked by Kiev’s national grid controller to delay it until after the evening peak electricity consumption period had ended.94 The afternoon staff had been briefed on the test and knew exactly what to do, but their shift ended and they went home. Evening staff took over, but then they too left, leaving the relatively inexperienced night crew - who had never conducted a test before - the responsibility of starting a test they were not prepared for and had not anticipated doing.

Then he'd checked the meters to see where the high consumption was coming from. ‘Totally impossible. Impossible. It's the most incredible thing I've ever seen. Inexplicable.' He'd turned off the electricity at the mains supply, yet the meters were still going around. 'An awful lot of voltage is being drained from this house,' he had said, looking very bewildered, 'but where it's going to, and how it's going, I couldn't tell you...’ Billy hadn't believed it at the time. He'd insisted on having the whole place rewired, especially because the electrician had speculated that they were living in a force field

Our actions and the problems they create are connected, all around the world. Goats in the Mongolian desert add to air pollution in California; throwing away a computer helps create an illegal economy that makes people sick in Ghana; a loophole in a treaty contributes to deforestation in the American South to generate electricity in England; our idea of the perfect carrot could mean that many others rot in the fields. We can’t pretend anymore that the things we do and wear and eat and use exist only for us, that they don’t have a wider impact beyond our individual lives, which also means that we’re all in this together. • A lack of transparency on the part of governments and corporations has meant that our actions have consequences we are unaware of (see above), and if we knew about them, we would be surprised and angry. (Now, maybe, you are.) • It’s important to understand your actions and larger social, cultural, industrial, and economic processes in context, because then you can better understand which specific policies and practices would make a difference, and what they would achieve. • Living in a way that honors your values is important, even if your personal habits aren’t going to fix everything. We need to remember what is at stake, and the small sacrifices we make may help us do that, if you need reminding. If we know what our sacrifices mean and why they might matter, we might be more willing to make them.

Since our civilization is irreversibly dependent on electronics, abolition of EMR is out of the question. However, as a first step toward averting disaster, we must halt the introduction of new sources of electromagnetic energy while we investigate the biohazards of those we already have with a completeness and honesty that have so far been in short supply. New sources must be allowed only after their risks have been evaluated on the basis of the knowledge acquired in such a moratorium. 
With an adequately funded research program, the moratorium need last no more than five years, and the ensuing changes could almost certainly be performed without major economic trauma. It seems possible that a different power frequency—say 400 hertz instead of 60—might prove much safer. Burying power lines and providing them with grounded shields would reduce the electric fields around them, and magnetic shielding is also feasible. 
A major part of the safety changes would consist of energy-efficiency reforms that would benefit the economy in the long run. These new directions would have been taken years ago but for the opposition of power companies concerned with their short-term profits, and a government unwilling to challenge them. It is possible to redesign many appliances and communications devices so they use far less energy. The entire power supply could be decentralized by feeding electricity from renewable sources (wind, flowing water, sunlight, georhermal and ocean thermal energy conversion, and so forth) into local distribution nets. This would greatly decrease hazards by reducing the voltages and amperages required. Ultimately, most EMR hazards could be eliminated by the development of efficient photoelectric converters to be used as the primary power source at each point of consumption. The changeover would even pay for itself, as the loss factors of long-distance power transmission—not to mention the astronomical costs of building and decommissioning short-lived nuclear power plants—were eliminated. Safety need not imply giving up our beneficial machines. 
Obviously, given the present technomilitary control of society in most parts of the world, such sane efficiency will be immensely difficult to achieve. Nevertheless, we must try. Electromagnetic energy presents us with the same imperative as nuclear energy: Our survival depends on the ability of upright scientists and other people of goodwill to break the military-industrial death grip on our policy-making institutions.

Much of the so-called environmental movement today has transmuted into an aggressively nefarious and primitive faction. In the last fifteen years, many of the tenets of utopian statism have coalesced around something called the “degrowth” movement. Originating in Europe but now taking a firm hold in the United States, the “degrowthers,” as I shall characterize them, include in their ranks none other than President Barack Obama. On January 17, 2008, Obama made clear his hostility toward, of all things, electricity generated from coal and coal-powered plants. He told the San Francisco Chronicle, “You know, when I was asked earlier about the issue of coal . . . under my plan of a cap and trade system, electricity rates would necessarily skyrocket. . . .”3 Obama added, “. . . So if somebody wants to build a coal-powered plant, they can. It’s just that it will bankrupt them because they’re going to be charged a huge sum for all the greenhouse gas that’s being emitted.”4 Degrowthers define their agenda as follows: “Sustainable degrowth is a downscaling of production and consumption that increases human well-being and enhances ecological conditions and equity on the planet. It calls for a future where societies live within their ecological means, with open localized economies and resources more equally distributed through new forms of democratic institutions.”5 It “is an essential economic strategy to pursue in overdeveloped countries like the United States—for the well-being of the planet, of underdeveloped populations, and yes, even of the sick, stressed, and overweight ‘consumer’ populations of overdeveloped countries.”6 For its proponents and adherents, degrowth has quickly developed into a pseudo-religion and public-policy obsession. In fact, the degrowthers insist their ideology reaches far beyond the environment or even its odium for capitalism and is an all-encompassing lifestyle and governing philosophy. Some of its leading advocates argue that “Degrowth is not just an economic concept. We shall show that it is a frame constituted by a large array of concerns, goals, strategies and actions. As a result, degrowth has now become a confluence point where streams of critical ideas and political action converge.”7 Degrowth is “an interpretative frame for a social movement, understood as the mechanism through which actors engage in a collective action.”8 The degrowthers seek to eliminate carbon sources of energy and redistribute wealth according to terms they consider equitable. They reject the traditional economic reality that acknowledges growth as improving living conditions generally but especially for the impoverished. They embrace the notions of “less competition, large scale redistribution, sharing and reduction of excessive incomes and wealth.”9 Degrowthers want to engage in polices that will set “a maximum income, or maximum wealth, to weaken envy as a motor of consumerism, and opening borders (“no-border”) to reduce means to keep inequality between rich and poor countries.”10 And they demand reparations by supporting a “concept of ecological debt, or the demand that the Global North pays for past and present colonial exploitation in the Global South.”11

Norway is working on a combination of taxes, subsidies, infrastructure, and other incentives in an effort to end sales of gasoline cars in the country by 2025. In October 2016, Germany’s federal council voted for a nonbinding resolution to end all sales of gasoline cars with internal combustion engines by 2030. In May 2017, India’s power minister announced a plan to have only electric cars—and “not a single petrol or diesel car”—sold in the country from 2030 on. Both the UK and France have said they will end sales of diesel and gasoline cars by 2040. And even China has said it will set a date that will signal the end of all gasoline car sales in the country (although it hasn’t said what that date will be). All these scenarios could have a drastic effect on the uptake of electric vehicles, which would in turn have a dramatic impact on the consumption of oil.

That can help with the heat, of course, but air conditioners and fans already account for fully 10 percent of global electricity consumption

The very best is being able to ask yourself, ‘Why do I want to have a house that has seven rooms when there are only two or three of us? Why do I want to have it?’ And you can turn it on its head and look at how we are in such a mess with climate change because of our galloping consumption, which for the environment has been nothing less than disastrous. So you buy the small electric car instead, and you say, no I don’t need or want that big luxury car. So instead of it being your enemy, now it’s your ally.” Jinpa translated what the Archbishop had said

On the daytime side of Earth, the solar radiation hitting the top fo the atmosphere deposits around 1,300 watts of power per square meter. That's about the same amount used by an electric kettle. It doesn't seem like a great deal. But add up that incoming solar radiation across one whole hemisphere of Earth, and a total of about 174 petawatts (10^15, or a quadrillion, watts) of solar power is hitting the top of the atmosphere. A colossal total of 89 petawatts of that same power is absorbed by the surface of the Earth directly. The rest is reflected by the surface, or absorbed by the atmosphere reflected by its clouds of condensed water. By human standards this is a fearsome amount of Energy. Estimates of current human energy consumption suggest that in a single year we use roughly 1.6 X 10^11 megawatt-hours, which means that with 8,760 hours in a year we are using energy at a rate of about 0.018 petawatts. All life on Earth (adding up photosynthetic organisms, water transpiration in plants, and what life gets from chemical and geophysical energy) is estimated to consume energy at a rate of between 0.1 and 5 petawatts. In other words, despite life's potent footpirnt on the planet, on a cosmic scale it's still barely sipping at what the Sun's photons rain down on us.

The analysis of the /General Theory /shows that inflation is a real, not a monetary, phenomenon. It operates in two stages (once more giving a crudely simple account of an intricate process). An increase in effective demand meeting an inelastic supply of goods raises prices. When food is supplied by a peasant agriculture a rise of the prices of foodstuffs is a direct increase of money income to the sellers and increases their expenditure. The higher cost of living sets up a pressure to raise wage rates. So money incomes rise all round, prices are bid up all the higher and a vicious spiral sets in. The first stage — a rise of effective demand — can very easily be prevented by not having any development. But if there is to be development there must be a stage when investment increases relatively to consumption. There must be an increase in effective demand and a tendency towards inflation. The problem is how to keep it within bounds. Some schemes of investment that seem to be clearly indispensable to improvements in the long run, such as electrical installations, take a long time to yield any fruit and meanwhile the workers engaged on these have to be supplied. The secret of non-inflationary development is to allocate the right amount of quick-yielding, capital-saving investment to the consumption-good sector (especially agriculture) to generate a sufficient surplus to support the necessary large schemes. It is in this kind of analysis, rather than in the mystifications of “deficit finance,” that the clue to inflation is to be found. [pp. 110-11]

In one recent study, people who were given the feedback that their electricity use was above average cut their use, but people who were below average actually increased their use when given information that they were below the neighborhood average (this demonstrates the power of the social norm to influence behavior; people don’t want to be too different, no matter how different is defined). However, this was overcome with a simple “smiley face” drawn on the energy bill. The smiley face indicated social approval for lower energy consumption. People who received the smiley face continued to use less energy.

TECHNO-OPTIMISM IS NOT THE SOLUTION On top of this, there is yet another inconvenient truth we must confront. The effectiveness of the green policies put into effect in some developed countries is doubtful. In places where households typically possess multiple cars and trucks, the result would still be unsustainable even if every single one were replaced by an electric vehicle. Furthermore, the planned rollout by Ford and Tesla of SUV-style electric vehicles signals nothing more than the continued strengthening of our present culture of consumption, which will only lead to an increased waste of resources. It is, when all is said and done, simply another classic example of greenwashing.

The GNP lumps together goods and bads. (If there are more car accidents and medical bills and repair bills, the GNP goes up.) It counts only marketed goods and services. (If all parents hired people to bring up their children, the GNP would go up.) It does not reflect distributional equity. (An expensive second home for a rich family makes the GNP go up more than an inexpensive basic home for a poor family.) It measures effort rather than achievement, gross production and consumption rather than efficiency. New light bulbs that give the same light with one-eighth the electricity and that last ten times as long make the GNP go down. GNP is a measure of throughput—flows of stuff made and purchased in a year—rather than capital stocks, the houses and cars and computers and stereos that are the source of real wealth and real pleasure.

Suraj solar and allied industries, Wework galaxy, 43, Residency Road, Bangalore-560025. Mobile number : +91 808 850 7979 ### Embracing Solar Rooftop in Bangalore: A Sustainable Solution for Your Home Are you keen on reducing your monthly power bills while contributing to a cleaner and more sustainable environment? Investing in solar rooftops could be the answer you’ve been looking for, especially if you're living in Bangalore, a city blessed with abundant sunlight throughout the year. #### The Benefits of Solar Rooftops 1. **Cutting Down Electricity Bills**: One of the most immediate advantages of installing a solar rooftop system is the significant reduction in electricity bills. Solar panels harness sunlight and convert it into electricity for your home. By generating your own power, you can lower your dependence on grid electricity, which often comes with high charges, especially during peak hours. 2. **Environmental Impact**: Transitioning to solar energy is not just about personal savings. It’s a step toward a cleaner, greener environment. By choosing solar panels, you’re reducing your carbon footprint and contributing to the fight against climate change. Each kilowatt-hour of solar energy produced helps to eliminate emissions associated with traditional fossil fuel energy sources. 3. **Incentives and Subsidies**: The government of India and various state governments, including Karnataka, offer attractive incentives, rebates, and subsidies for solar panel installations. These financial benefits make the initial investment more manageable, allowing you to reap future savings sooner than later. 4. **Low Maintenance Costs**: Solar rooftops are designed to be durable and require minimal maintenance. Generally, a good quality solar panel can last 25 years or more, with little upkeep beyond occasional cleaning to remove dust and debris. This longevity ensures that the system remains efficient for years to come. 5. **Increase in Property Value**: Homes equipped with solar rooftop systems often experience an increase in property value. As more homebuyers become environmentally conscious, a solar installation can be a selling point, making your property more attractive in a competitive housing market. #### Sunease Solar: Your Partner in Going Solar Sunease Solar is paving the way for Solar Rooftop in Bangalore. Specializing in solar rooftop installations, Sunease Solar offers tailor-made solutions that cater specifically to your energy needs. With a team of experienced professionals, they guide you through every step— from assessing your energy requirements to designing a system that maximizes efficiency while fitting within your budget. #### How to Get Started The journey to going solar begins with a thorough assessment of your roof and energy consumption. Sunease Solar provides free consultations, allowing you to explore the viability of solar energy in your home. Once you decide to move forward, they will oversee the installation process from start to finish, ensuring that everything complies with local regulations. After the installation, Sunease Solar offers ongoing support, helping to monitor the system’s performance and addressing any concerns you may have. Their commitment to customer satisfaction and sustainable energy solutions makes them a leading choice for solar rooftops in Bangalore. #### Conclusion If you’re ready to reduce your monthly power bills and contribute to a sustainable future, consider investing in a solar rooftop system. With the right partner like Sunease Solar, making the switch to solar can be seamless and beneficial for both your wallet and the planet. It's time to harness the power of the sun and embrace a greener lifestyle—are you ready to take the plunge?

Suraj solar and allied industries, Wework galaxy, 43, Residency Road, Bangalore-560025. Mobile number : +91 808 850 7979 Introduction to Solar Rooftop in Bangalore Solar rooftop systems have emerged as a game-changing innovation in Bangalore's energy consumption, providing a green and sustainable alternative to conventional sources of power. Solar rooftops are gaining a lot of traction among residential, commercial, and industrial users in the city as it deals with rising energy demands and environmental concerns. This article examines the advantages, drawbacks, government initiatives, case studies, and prospects for the future of solar rooftops, which have had a profound effect on Bangalore's energy landscape. 1. Introduction to Bangalore's Solar Rooftops An Overview of Bangalore's Solar Rooftop Systems Ah, Bangalore! Home to tech whiz kids, filter coffee connoisseurs, and now the progressive pioneers who are embracing solar rooftops! The eco-friendly Batman of the energy industry, solar rooftop systems are perched atop buildings and convert sunlight into clean, renewable power. Installed on rooftops, these systems use solar panels to generate electricity, assisting in the reduction of reliance on conventional grid power. 2. Economic Benefits of Solar Rooftops for Energy Consumption Who doesn't love saving money while protecting the environment? The economic benefits of solar rooftops in Bangalore are significant. By producing your own power, you can slice those heavy energy bills and even bring in an additional money by selling overabundance influence back to the matrix. It's like having a solar side business on your roof! Impact on the Environment Let's be honest: Bangalore's air quality could use a break. When it comes to reducing emissions of greenhouse gases and air pollution, solar rooftops emerge as the cloaked crusaders. You are reducing your carbon footprint and contributing to a cleaner and greener Bangalore by using solar power. When the sun shines on your rooftop panels, it's like giving Mother Nature a high five. 3. Impact of Solar Rooftop in Bangalore Energy Landscape Reduction of Carbon Footprint Bangalore, with its vibrant culture and bustling IT hubs, can also be a hotbed for emissions. Sun powered roofs go about as the eco-heroes, checking carbon impressions and advancing manageability. The city has the potential to make a significant leap toward a more healthy environment and a brighter future for future generations by utilizing solar energy. Integration with Existing Energy Infrastructure The beauty of solar rooftops in Bangalore is that they seamlessly combine solar power with traditional grid energy. These frameworks can undoubtedly incorporate with the current energy foundation, making a more strong and dependable energy organization. It's like combining the best of both worlds to guarantee the city's bustling energy supply's stability and sustainability. 4. Adopting Solar Rooftops: Obstacles and Solutions Initial Cost and Return on Investment We understand that the initial cost of installing solar rooftops may appear to be the bad guy in this sustainability tale. However, rest assured! The return on investment for solar rooftops in Bangalore is brighter than a sunny day thanks to government subsidies, tax incentives, and lower panel prices. Consider it a long-term investment in the environment and your savings. Technical Considerations and Maintenance Although the process of maintaining solar rooftops may appear intimidating, it is not rocket science—rather, it is solar science! To keep your solar panels in top condition, all you need to do is clean them on a regular basis, keep an eye on how well the system is working, and do occasional maintenance checks. Navigating the technical aspects of solar rooftops has never been easier thanks to technological advancements and the assistance of local experts.

there were some who believed, during the development of the railway, that a woman’s uterus could go flying out of her body if she accelerated to 50 miles per hour.[18] Electricity came with a set of critics, too: the electric light could inform miscreants that women and children were home. The lightbulb was a recipe for total social chaos.

Switching to LEDs could mean a 1.5 percent decline per year in electricity consumption, eliminating the need for 30 power plants annually and cutting annual spending on electricity by $25 billion by the end of the decade. Yet regulatory models for electricity consumption assume a steady increase in demand. When customers can increase their use of lighting services without increasing their demand for electricity, the traditional utility model could face difficult times.

licensing”: the tendency to indulge yourself for doing something virtuous. Although this example may seem harmless (except to the shoppers’ waistlines), the results can be perverse. A study from 2011 on water-conservation in Massachusetts shows how. In the experiment, some 150 apartments were divided into two groups. Half received water-saving tips and weekly estimates of their usage; the other half served as a control. The households that were urged to use less water did so: their consumption fell by an average of 6% compared with the control group. The hitch was that their electricity consumption rose by 5.6%. The moral licensing was so strong, in other words, that it more or less outweighed the original act of virtue. Moral licensing does not seem to occur when virtuous conduct is obligatory. In one study, participants imagined themselves doing

electricity consumption, rail cargo and bank loans.

The good news is that advances in batteries, fuel cells, lightweight cars, and charging networks are making electric vehicles look more promising than ever before. To accelerate the economies of scale necessary for the widespread adoption of electric vehicles, the government currently subsidizes the production and consumption of such cars. But in the absence of major technological improvements, these policies have proved insufficient. If policymakers took the politically unpopular step of taxing people for the carbon their cars emit, electric vehicles would capture a larger market share.

Of valid economics pre-dating the Power Age (steam and electricity), there remains not a vestige. Of valid economics pre-dating the intensive and extensive use of electricity there will soon exist only rags and tatters. We still have to thank Adam Smith for insisting 'Consumption is the sole end and purpose of production;' but the old form of the law of demand and supply is outmoded, since supply has become practically inexhaustible.

In one set of experiments, for example, researchers affiliated with the National Institute on Alcohol Abuse and Alcoholism trained mice to press levers in response to certain cues until the behavior became a habit. The mice were always rewarded with food. Then, the scientists poisoned the food so that it made the animals violently ill, or electrified the floor, so that when the mice walked toward their reward they received a shock. The mice knew the food and cage were dangerous—when they were offered the poisoned pellets in a bowl or saw the electrified floor panels, they stayed away. When they saw their old cues, however, they unthinkingly pressed the lever and ate the food, or they walked across the floor, even as they vomited or jumped from the electricity. The habit was so ingrained the mice couldn’t stop themselves.1.23 It’s not hard to find an analog in the human world. Consider fast food, for instance. It makes sense—when the kids are starving and you’re driving home after a long day—to stop, just this once, at McDonald’s or Burger King. The meals are inexpensive. It tastes so good. After all, one dose of processed meat, salty fries, and sugary soda poses a relatively small health risk, right? It’s not like you do it all the time. But habits emerge without our permission. Studies indicate that families usually don’t intend to eat fast food on a regular basis. What happens is that a once a month pattern slowly becomes once a week, and then twice a week—as the cues and rewards create a habit—until the kids are consuming an unhealthy amount of hamburgers and fries. When researchers at the University of North Texas and Yale tried to understand why families gradually increased their fast food consumption, they found a series of cues and rewards that most customers never knew were influencing their behaviors.1.24 They discovered the habit loop. Every McDonald’s, for instance, looks the same—the company deliberately tries to standardize stores’ architecture and what employees say to customers, so everything is a consistent cue to trigger eating routines. The foods at some chains are specifically engineered to deliver immediate rewards—the fries, for instance, are designed to begin disintegrating the moment they hit your tongue, in order to deliver a hit of salt and grease as fast as possible, causing your pleasure centers to light up and your brain to lock in the pattern. All the better for tightening the habit loop.1.25 However, even these habits are delicate. When a fast food restaurant closes down, the families that previously ate there will often start having dinner at home, rather than seek out an alternative location. Even small shifts can end the pattern. But since we often don’t recognize these habit loops as they grow, we are blind to our ability to control them. By learning to observe the cues and rewards, though, we can change the routines.

The logistic models suggest that purchases of information technology have a further 20 years or more until they approach saturation. This would mean that information technology would have taken around 70 years to work its way through the consumption and production features of the economy. This is similar to the time taken for the adoption of the automobile and of electricity, the growth engines of the first two thirds of the 20th century.

A few years ago, I made a serious effort to get better about turning off the lights in my house, and my wife’s and my electricity consumption went down by a noticeable amount. But our overall energy consumption didn’t fall, because the money we saved on our electric bills helped to pay for a big anniversary trip that we took to Europe, and that means that the real impact of our reduction in household electricity use was merely to transform natural gas into jet fuel. As we get better at doing things, we do more things.

And then the Archbishop offered his final and most effective remedy: reframing. “The very best is being able to ask yourself, ‘Why do I want to have a house that has seven rooms when there are only two or three of us? Why do I want to have it?’ And you can turn it on its head and look at how we are in such a mess with climate change because of our galloping consumption, which for the environment has been nothing less than disastrous. So you buy the small electric car instead, and you say, no I don’t need or want that big luxury car. So instead of it being your enemy, now it’s your ally.