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The bite-size and broken-grid elements of nearly every printed page owe themselves to the Macintosh. The plasticity of pictures, of video, and the ease and
economy with which the visual world can be manipulated. . . . is a Mac by-product. The transformation (or death, depending on your point of view) of the music business is Steve [Jobs] and the iPod, [which] will soon devour moving images. . . And this not to even mention the personal computer itself . . . Everywhere, Jobs has been helping media consumers take media away from the media business itself. . .
It's the technology, stupid. It's the experience, stupid. It's the box that gets us off and makes us what we are. We're not watching media, we're inhabiting it. [Steve Jobs is] not just McLuhan in the media business, he's Edisonβthe autodidact garage inventor. And, too, he's Henry Ford. . . . Happy 30th anniversary, Apple.β Michael Wolff, βiPod, Therefore I Am,β April 2006
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