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However people sincerely call on me, I come to them and fulfill their hearts’ desires. They use many paths to reach me. It might sound philosophical, but we can make it a little clearer by saying that God, the Supreme One, the Incarnation, is not a person. Then what is God? Simplest to understand is that God is the peace in us. We are born with joy. We are peace and joy personified. We are purity personified. Unfortunately we seem to be ignoring that. We’re ignorant of our own true nature. So we run after things to make us happy and to find peace. Behind all our efforts, our basic motive is to find happiness and thus to find peace. All our actions are for that good. They need not be religious. We’re all working toward that happiness. Even all these wars, fights and competition are ways people look for happiness. Even when people steal things, they think they’re going to be happy by stealing. So the ultimate motive behind all our actions is to find that joy and peace. That’s what Krishna means when he says, “Whatever people do, ultimately their interest is in me.” When he says “me,” it means that peace: “I am that joy. I am eternal. Unfortunately many don’t realize that I, as peace, am already there in them.” Sometimes you put on your earrings and then forget them. Then you spend hours pulling out all the drawers until somebody comes, pinches your ears and says, “Here they are.” It’s the same way spiritually. Peace, or your true Self, is something subjective. You look about for it outside of you as some object, something different from you. That’s why you miss it. If occasionally you seem to be enjoying some happiness or peace, that’s nothing but a reflection of your own peace within.
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Satchidananda (The Living Gita: The Complete Bhagavad Gita: a Commentary for Modern Readers)