Driving Convertible Quotes

It's a McLaren SLR 722 Roadster." "How big is it?" "It's a convertible." "Will a tiger fit?" "No. It seats only two, but the boys are man half the day now." "Is it more than $30,000?" He squirmed and hedged, "Yes, but-" "How much more?" "Much more." "How much more?" "About $400,000 more." My mouth dropped open. "Mr. Kadam!" "Miss Kelsey, I know it's extravagant, but when you drive it, you will see it's worth every cent." I folded my hands across my chest. "I won't drive it." He looked offended. "That car was meant to be driven." "Then you drive it. I'll drive the Jeep." He looked tempted. "If it will appease you, perhaps we can share it." Kishan clapped his hands. "I can't wait." Mr. Kadam wagged a finger at him. "Oh, no! Not you. We'll get you a nice sedan. Used.

Has the old man lost his freaking mind? Would I ask him to share something he’s worked his ass off for? Would he let someone else drive his 1962 cherry Mustang convertible? Would he open his bedroom door and let some other guy screw his wife? Okay, that was too far. I take it back—considering his wife is my mother. Forget I ever referred to my mother and screwing in the same sentence. That’s just…wrong. On so many levels. But for the love of God, tell me you see my point.

Take care of your car in the garage, and the car will take care of you on the road.

You'll let me drive his little red one? The combustible?" Why not? I nod. "Yep. The convertible. Deal?

Most mainline Protestant churches are, to one degree or another, post-Christian. If they no longer seem disposed to converting the unbelieving to Christ, they can at least convert them to the boggiest of soft-left clichés, on the grounds that if Jesus were alive today he’d most likely be a gay Anglican bishop in a committed relationship driving around in an environmentally friendly car with an “Arms are for Hugging” sticker on the way to an interfaith dialogue with a Wiccan and a couple of Wahhabi imams.

I am emotional about engines, if you hurt my car, you hurt my heart.

As I ponder my pilgrim’s progress to Orthodoxy, however, I realize that I didn’t make the trip alone, but in a two-seater. And I wasn’t the one driving.

I owned a Ferrari, a Range Rover, a Mercedes 560SL convertible, a Jeep Cherokee and a Nissan 300ZX. I can't remember the intricate decision tree I had to climb in order to determine which one to drive to work on any given day - it probably had something to do with the weather, or which car had more gas in the tank, or upholstery that best matched whatever shirt I happened to throw on that morning.

Asking someone else to drive your sports car is like asking someone else to kiss your girlfriend.

So basically, the spin drive converts 6 grams of mass into pure energy every second and spits it out the back.

want to be grown-up and drive my own convertible and live in a different town where nobody knows Mama or Daddy.

Drive a convertible with the top down in the rain.

All rebellions are ordinary and an ultimate bore. They are copied out of the same pattern, one much like another. The driving force is adrenalin addiction and the desire to gain personal power. All rebels are closet aristocrats. That’s why I can convert them so easily. Why

To be a vampire you must choose life—your life, not someone else’s—over and over again, day after day,” Ysabeau said. “You must choose it over sleep, over peace, over grief, over death. In the end, it is our relentless drive to live that defines us. Without that, we are nothing but a nightmare or a ghost: a shadow of the humans we once were.

The drive downtown is an experience unto itself. You're controlled by this dark energy that's about to take you to a place where you know you don't belong at this stage in your life. You get on the 101 freeway and it's night and it's cool outside. It's a pretty drive, and your heart is racing, your blood is flowing through your veins, an it's kind of dangerous, because the people dealing are cut-throat, and there are cops everywhere. It's not your neck of the woods anymore, now you're coming from a nice house in the hills, driving a convertible Camaro.

When we confess a sin, we are not asking that God or others see it from our point of view, from the vantage point of our intentions or our motives. Instead, we use God’s point of view. We submit to the righteous hand of God. We consent that the Bible is true and that the law of God condemns us. And this either drives us into mad depression or into the open arms of our Savior, Jesus Christ. The implications are far-reaching. Confession of sin is meant to drive us to Christ, for our good and for his glory.

People drive by in their colorful convertibles with the roof down, looking all relaxed and friendly, as if you might stroll up to them while they’re pausing at the light and start a conversation. It’s the opposite of Britain, where everyone’s in their own self-contained metal box, swearing at the rain.

never fall asleep in a Dumpster, never underestimate a bee, never drive a convertible behind a flatbed truck, never get old, never get drunk near a train, and never, under any circumstances, cut off your air supply while masturbating.

Among all the machines, motorcar is my favorite machine.

NANCY DREW, an attractive girl of eighteen, was driving home along a country road in her new, dark-blue convertible. She had just delivered some legal papers for her father.

Cars do not reflect the character of a person. A car is tangible, while a soul is spiritual. How can one represent the other? If cars represent our character, then we should all be driving convertibles. Because people change depending on if things are good or bad, and so are as fickle as the weather. A car can never fulfill someone the way a solid friendship, memorable experience or a good lamb roast can.

After changing shape several times, the ball eventually turned into a huge face. It floated alongside the air-car. This time, time instead of sending him a mental message, the face spoke out aloud and the whole air-car vibrated with its intensity. “If you are foolish enough to renege on your contract, you will be severely punished. For your sake, I hope you wouldn’t do such a thing.” When Tarmy made no attempt to respond, the face turned and pressed itself against the millipede-free window. A moment later, Tarmy felt the fat slug entering his mind, the sign that the face was attempting to use its powers to obtain his response by other means. But as the slug dug deeper, Samantha’s cover stories began springing out of the corners of his mind. Instead of obtaining Tarmy’s agreement, all that the face saw was a burning army transporter surrounded by bodies. Undeterred, the face continued its assault. Samantha had anticipated that Tarmy might come up against an adept, so the mental images of death and destruction flowed unchecked. After failing to break Tarmy’s defences, the face removed the slug and tried reason. “You can’t win, Mr Tarleton, so why don’t you do yourself a favour and cooperate? It will be better for you in the long run. Now, where is the miniature pulse drive engine?” Tarmy realised why the millipedes hadn’t been allowed to attack. It was obvious that the Great Ones were hoping to retrieve the engine. When Tarmy didn’t respond, the face said, “I am prepared to overlook your desertion if you agree to tell us where the engine is and also honour your contract by showing us how to convert the engine into a bomb.

He stood there tall and dashing, peering down at her with a set of mesmerizing sapphire eyes. It wasn’t the eyes that had her sex-drive squealing into overdrive; it was that…hair. Now, Tarrah had never really been into redheads before, but damn, she sure as hell would be willing to convert.

I am so obsessed with the cars that sometimes I feel like my heart is not a muscle, it's an engine.

Nothing shouts midlife crisis louder than driving a convertible.

CHAPTER I The Rescue NANCY DREW, an attractive girl of eighteen, was driving home along a country road in her new, dark-blue convertible.

In the shock of the moment, I gave some thought to renting a convertible and driving the twenty-seven hundred miles back alone. But then I realized I was neither single nor crazy.

His son Peter Bucky happily spent time driving Einstein around, and he later wrote down some of his recollections in extensive notebooks. They provide a delightful picture of the mildly eccentric but deeply un-affected Einstein in his later years. Peter tells, for example, of driving in his convertible with Einstein when it suddenly started to rain. Einstein pulled off his hat and put it under his coat. When Peter looked quizzical, Einstein explained: “You see, my hair has withstood water many times before, but I don’t know how many times my hat can.

I am still vaguely haunted by our hitchhiker’s remark about how he’d “never rode in a convertible before.” Here’s this poor geek living in a world of convertibles zipping past him on the highways all the time, and he’s never even ridden in one. It made me feel like King Farouk. I was tempted to have my attorney pull into the next airport and arrange some kind of simple, common-law contract whereby we could just give the car to this unfortunate bastard. Just say: “Here, sign this and the car’s yours.” Give him the keys and then use the credit card to zap off on a jet to some place like Miami and rent another huge fireapple-red convertible for a drug-addled, top-speed run across the water all the way out to the last stop in Key West … and then trade the car off for a boat. Keep moving. But this manic notion passed quickly. There was no point in getting this harmless kid locked up—and, besides, I had plans for this car. I was looking forward to flashing around Las Vegas in the bugger. Maybe do a bit of serious drag-racing on the Strip: Pull up to that big stoplight in front of the Flamingo and start screaming at the traffic: “Alright, you chickenshit wimps! You pansies! When this goddamn light flips green, I’m gonna stomp down on this thing and blow every one of you gutless punks off the road!” Right. Challenge the bastards on their own turf. Come screeching up to the crosswalk, bucking and skidding with a bottle of rum in one hand and jamming the horn to drown out the music … glazed eyes insanely dilated behind tiny black, gold-rimmed greaser shades, screaming gibberish … a genuinely dangerous drunk, reeking of ether and terminal psychosis. Revving the engine up to a terrible high-pitched chattering whine, waiting for the light to change … How often does a chance like that come around? To jangle the bastards right down to the core of their spleens. Old elephants limp off to the hills to die; old Americans go out to the highway and drive themselves to death with huge cars.

Here’s why an allowance is good for kids: Having a little of their own money, and deciding how to save or spend it, offers a measure of autonomy and teaches them to be responsible with cash. Here’s why household chores are good for kids: Chores show kids that families are built on mutual obligations and that family members need to help each other. Here’s why combining allowances with chores is not good for kids. By linking money to the completion of chores, parents turn an allowance into an “if-then” reward. This sends kids a clear (and clearly wrongheaded) message: In the absence of a payment, no self-respecting child would willingly set the table, empty the garbage, or make her own bed. It converts a moral and familial obligation into just another commercial transaction—and teaches that the only reason to do a less-than-desirable task for your family is in exchange for payment.

You'll teach me to drive your car if I let you get in the water?" "Uh, no. I'll teach you how to drive Galen's car if you let me get in the water. You're not touching my car without a license. A real one, not some shiny plastic thing Rachel made between afternoon talk shows." Even if Galen doesn't have insurance, he's got enough in his wallet to buy a new one. I, on the other hand, have just enough in saving to cover my deductible. Her eyes go round. "You'll let me drive his little red one? The combustible?" Why not? I nod. "Yep. The convertible. Deal?" She grabs my hand from the couch to pull us both up. Then she shakes it. "Deal! I'll go get the keys from Rachel.

Maybe John will come with me wherever it is I go, but whenever I picture the open highway, my only companion is a box of mix tapes. I decide to write a new story for Monday, one that looks to the future rather then the past, about a woman who starts a new life by making off with a stolen sports car, an Alfa Romeo spider convertible, and she drives west from Jersey to California, robbing banks and evading the law and breaking stereotypes and hearts.

It was becoming more and more evident that Salem was a town that celebrated individuality, a real live-and-let-live kind of place. Melody felt a gut punch of regret. Her old nose would have fit in here. "Look!" She pointed at the multicolored car whizzing by. Its black door were from a Mercedes coupe, the white hood from a BMW; the silver trunk was Jaguar, the red convertible top was Lexus, the whitewall tires were Bentley, the sound system was Bose, and the music was classical. A hood ornament from each model dangled from the rear view mirror. Its license plate appropriately read MUTT. "That car looks like a moving Benton ad." "Or a pileup on Rodeo drive." Candace snapped a picture with her iPhone and e-mailed to her friends back home. They responded instantly with a shot of what they were doing. It must have involved the mall because Candace picked up her pace and began asking anyone under the age of fifty where the cool people hung out.

Your BMW’s a convertible?” she asked, raising her eyebrows. “Yes, ma’am.” “I like fast German cars.” “Riding or driving?” “Both.” “Is that a request?” “Mm-hm.” “I love my car, Savannah. I’m not a shallow man, but I love that vehicle. What’s your driving record look like?” “This question from the man who made me cry?” “I would love for you to drive my car as far and as fast as you like,” he amended. She leaned back and winked at him. “I thought so. Give me a minute to change?” “Must you?” “I’m afraid so.

It was the gift that every girl dreams of, to be dead long enough for your parents to realize how meaningless their lives were without you, how they were suddenly and at once deeply sorrowed at all of the horrible injustices they caused you, how they had truly never appreciated your natural gifts of beauty and grace, being that their beautiful angel would have such a short time on earth and should have spent that time driving the restored 1965 convertible Mustang she had openly AND PUBLICLY desired. But nope, she spent her last, short, fleeting moments driving a 1980 Chevy Citation, every so clearly a GRANDMA car, with fake red-velvet upholstery, a hatchback, and an interior that smelled like spoiled milk and sometimes meat. Being temporarily run over by a car was the best present I had ever received, and I didn't even have to do anything dramatic to get it, like write a note or buy some rope.

December 1931 was drawing to a close and Hollywood was aglow with Christmas spirit, undaunted by sizzling sunshine, palm trees, and the dry encircling hills that would never feel the kiss of snow. But the “Know-how” that would transform the Chaplin studio in the frozen Chilkoot Pass could easily achieve a white Christmas. In Wilson’s Rolls-Royce convertible, we drove past Christmas trees heavy with fake snow. An entire estate on Fairfax Avenue had been draped in cotton batting; carolers straight out of Dickens were at its gate, perspiring under mufflers and greatcoats. The street signs on Hollywood Boulevard had been changed to Santa Claus Lane. They drooped with heavy glass icicles. A parade was led by a band blaring out “Santa Claus is Coming to Town,” followed by Santa driving a sleigh. But Hollywood granted Santa the extra dimension of a Sweetheart and seated beside him was Clara Bow (or was it Mabel Normand?)

As Christians we face two tasks in our evangelism: saving the soul and saving the mind, that is to say, not only converting people spiritually, but converting them intellectually as well. And the Church is lagging dangerously behind with regard to this second task. If the church loses the intellectual battle in one generation, then evangelism will become immeasurably more difficult in the next. The war is not yet lost, and it is one which we must not lose: souls of men and women hang in the balance. For the sake of greater effectiveness in witnessing to Jesus Christ Himself, as well as for their own sakes, evangelicals cannot afford to keep on living on the periphery of responsible intellectual existence. Thinking about your faith is indeed a virtue, for it helps you to better understand and defend your faith. But thinking about your faith is not equivalent to doubting your faith. Doubt is never a purely intellectual problem. There is a spiritual dimension to the problem that must be recognized. Never lose sight of the fact that you are involved in spiritual warfare and there is an enemy of your soul who hates you intensely, whose goal is your destruction, and who will stop at nothing to destroy you. Reason can be used to defend our faith by formulating arguments for the existence of God or by refuting objections. But though the arguments so developed serve to confirm the truth of our faith, they are not properly the basis of our faith, for that is supplied by the witness of the Holy Spirit Himself. Even if there were no arguments in defense of the faith, our faith would still have its firm foundation. The more I learn, the more desperately ignorant I feel. Further study only serves to open up to one's consciousness all the endless vistas of knowledge, even in one's own field, about which one knows absolutely nothing. Don't let your doubts just sit there: pursue them and keep after them until you drive them into the ground. We should be cautious, indeed, about thinking that we have come upon the decisive disproof of our faith. It is pretty unlikely that we have found the irrefutable objection. The history of philosophy is littered with the wrecks of such objections. Given the confidence that the Holy Spirit inspires, we should esteem lightly the arguments and objections that generate our doubts. These, then, are some of the obstacles to answered prayer: sin in our lives, wrong motives, lack of faith, lack of earnestness, lack of perseverance, lack of accordance with God’s will. If any of those obstacles hinders our prayers, then we cannot claim with confidence Jesus’ promise, “Whatever you ask in my name, I will do it”. And so I was led to what was for me a radical new insight into the will of God, namely, that God’s will for our lives can include failure. In other words, God’s will may be that you fail, and He may lead you into failure! For there are things that God has to teach you through failure that He could never teach you through success. So many in our day seem to have been distracted from what was, is and always will be the true priority for every human being — that is, learning to know God in Christ. My greatest fear is that I should some day stand before the Lord and see all my works go up in smoke like so much “wood, hay, and stubble”. The chief purpose of life is not happiness, but knowledge of God. People tend naturally to assume that if God exists, then His purpose for human life is happiness in this life. God’s role is to provide a comfortable environment for His human pets. But on the Christian view, this is false. We are not God’s pets, and the goal of human life is not happiness per se, but the knowledge of God—which in the end will bring true and everlasting human fulfilment. Many evils occur in life which may be utterly pointless with respect to the goal of producing human happiness; but they may not be pointless with respect to producing a deeper knowledge of God.

Wouldn't it be cool to be single in a bygone area? I take a girl to a drive-in movie, we go have a cheeseburger and a malt at the diner, and then we make out under the stars in my old-timey convertible. Granted, this might have been tough in the fifties given my brown skin tone and racial tensions at the time, but in my fantasy, racial harmony is also part of the deal.

A driving snow-storm in the night and still raging; five or six inches deep on a level at 7 A.M. All birds are turned into snowbirds. Trees and houses have put on the aspect of winter. The traveller’s carriage wheels, the farmer’s wagon, are converted into white disks of snow through which the spokes hardly appear. But it is good now to stay in the house and read and write. We do not now go wandering all abroad and dissipated, but the imprisoning storm condenses our thoughts. I can hear the clock tick as not in pleasant weather. My life is enriched. I love to hear the wind howl. I have a fancy for sitting with my book or paper in some mean and apparently unfavorable place, in the kitchen, for instance, where the work is going on, rather a little cold than comfortable.

The truth is, that the European nations paid not the slightest regard to the rights of the native tribes. They treated them as mere barbarians and heathens, whom, if they were not at liberty to extirpate, they were entitled to deem mere temporary occupants of the soil. They might convert them to Christianity; and, if they refused conversion, they might drive them from the soil, as unworthy to inhabit it. They affected to be governed by the desire to promote the cause of Christianity, and were aided in this ostensible object by the whole influence of the Papal power. But their real object was, to extend their own power, and increase their own wealth, by acquiring the treasures, as well as the territory, of the New World. Avarice and ambition were at the bottom of all their original enterprises.

There was no burger so soggy that he would not eat it. No tequila so mean that he would not drink it. No car so covered with birdshit and rust that he would not drive it around town (and if it were a convertible, he'd have the top down, even in rain, even in snow). There was no flag he would not desecrate, no true believer he would not mock, no song he wouldn't sign off-key, no dental appointment he wouldn't break, no child he wouldn't do tricks for, no old person he wouldn't help in from the cold, no moon he wouldn't lie under...

My interview was mostly conducted by Hugo Dyson, an Oxford ‘character’, known for his wit. I always found him alarming. He was like a hyperactive gnome, and stumped around on a walking stick which, when he was seized by one of his paroxysms of laughter, he would beat up and down as if trying to drive it through the floor. It brought to mind Rumpelstiltskin driving his leg into the ground in the fairy tale. He had been one of the ‘Inklings’ – the group of dons, including Tolkien and C. S. Lewis, who met during the 1930s in the Bird and Baby pub opposite St John’s. It was he and Tolkien who, one summer night in 1931, had converted Lewis to Christianity during a stroll along Addison’s Walk. So he was, at least in part, responsible for the Narnia books. I never asked him if he liked them. But it was well known that Tolkien’s Lord of the Rings was not to his taste. Tolkien had been in the habit of favouring the Inklings with readings from it, but one day Dyson, driven to exasperation, interjected, ‘Oh not another fucking elf!’ and after that the readings stopped. On

I glance around the set—everyone is buzzing like worker bees getting ready for the shot. Cordelia’s getting primped and powdered by a makeup girl, Vanessa is speaking with a few of the cameramen, and the convertible I’m supposed to drive is just sitting there . . . all by its lonesome. And look at that—someone left the keys in the ignition. Stealthily, I sidle up to Sarah. “Have you ever driven in a convertible?” She looks up sharply, like she didn’t see me approach. “Of course I have.” My hands slide into my pockets and I lean back on my heels. “Have you ever been in a convertible driven by a prince?” Her eyes are lighter in the sun, with a hint of gold. They crinkle as she smiles. “No.” I nod. “Perfect. We do this in three.” Now she looks nervous. “Do what?” I spot James across the way, eyes scanning the crowd—far enough away that he’ll never get over here in time. “Three . . .” “I don’t know what you mean.” “Two . . .” “Henry . . .” “One.” “I . . .” “Go, go, go!” “Go where?” she asks, loud enough to draw attention. So I wrap my arm around her waist, lift her off her feet, carry her to the car, and swing her up and into the passenger seat. Then, I jump into the driver’s side. “Shit!” James curses. But then the engine is roaring to life. I back out, knocking over a food service table, and the tires screech as I turn around and drive across the grounds . . . toward the woods. “The road is that way!” Sarah yells, the wind making her long, dark hair dance and swirl. “I know a shortcut. Buckle up.” We fly into the woods, sending a flurry of leaves in our wake. The car bounces and jostles, and I feel Sarah’s hand wrapped around my arm—holding on. It feels good. “Duck.” “What?” I push her head down and crouch at the same time, to avoid getting whipped in the face by the low-branch of a pine tree. After we’re past it, Sarah sits up, owl-eyed, and looks back at the branch and then at me. I smirk. “If you wanted me to push your head down, love, you could’ve just said so.” “You’re insane!” I hit the gas hard, swerving around a stump. “What? You’re the only one who gets to make dirty jokes?” We have a sharp turn coming up ahead. I lay my arm across Sarah’s middle. “Hold on.

I was already an atheist, and by my senior year I had became obsessed with the question “What is the meaning of life?” I wrote my personal statement for college admissions on the meaninglessness of life. I spent the winter of my senior year in a kind of philosophical depression—not a clinical depression, just a pervasive sense that everything was pointless. In the grand scheme of things, I thought, it really didn’t matter whether I got into college, or whether the Earth was destroyed by an asteroid or by nuclear war. My despair was particularly strange because, for the first time since the age of four, my life was perfect. I had a wonderful girlfriend, great friends, and loving parents. I was captain of the track team, and, perhaps most important for a seventeen-year-old boy, I got to drive around in my father’s 1966 Thunderbird convertible. Yet I kept wondering why any of it mattered. Like the author of Ecclesiastes, I thought that “all is vanity and a chasing after wind” (ECCLESIASTES 1:14) . I finally escaped when, after a week of thinking about suicide (in the abstract, not as a plan), I turned the problem inside out. There is no God and no externally given meaning to life, I thought, so from one perspective it really wouldn’t matter if I killed myself tomorrow. Very well, then everything beyond tomorrow is a gift with no strings and no expectations. There is no test to hand in at the end of life, so there is no way to fail. If this really is all there is, why not embrace it, rather than throw it away? I don’t know whether this realization lifted my mood or whether an improving mood helped me to reframe the problem with hope; but my existential depression lifted and I enjoyed the last months of high school.

For too long we have been the playthings of massive corporations, whose sole aim is to convert our world into a gargantuan shopping 'mall'. Pleasantry and civility are being discarded as the worthless ephemera of a bygone age; an age where men doffed their hats at ladies, and children could be counted on to mind your Jack Russell while you took a mild and bitter in the pub. The twinkly-eyed tobacconist, the ruddy-cheeked landlord and the bewhiskered teashop lady are being trampled under the mighty blandness of 'drive-thru' hamburger chains. Customers are herded in and out of such places with an alarming similarity to the way the cattle used to produce the burgers are herded to the slaughterhouse. The principal victim of this blandification is Youth, whose natural propensity to shun work, peacock around the town and aggravate the constabulary has been drummed out of them. Youth is left with a sad deficiency of joie de vivre, imagination and elegance. Instead, their lives are ruled by territorial one-upmanship based on brands of plimsoll, and Youth has become little more than a walking, barely talking advertising hoarding for global conglomerates. ... But now, a spectre is beginning to haunt the reigning vulgarioisie: the spectre of Chappism. A new breed of insurgent has begun to appear on the streets, in the taverns and in the offices of Britain: The Anarcho-Dandyist. Recognisable by his immaculate clothes, the rakish angle of his hat and his subtle rallying cry of "Good day to you sir/ madam!

Three Moonie 65-megaton hydrogen bombs exploded nearly simultaneously at very high altitude. With no air around the bombs to absorb the initial blast of the explosions, and convert the energy into mechanical shock waves——all the nuclear energy blasted out in its electromagnetic form. It was a brutally intense pulse of Compton recoil electrons and photoelectrons that created huge electric and magnetic fields that were MURDER on sensitive electronic equipment at tremendous distances. The electro-magnetic fields, coupled with electric and computer systems, producing huge voltage spikes in the circuits and damaging current surges along all signal paths, fusing precision engineered memory and micro-boards and virtual drives and CPUs into fried silicon laced junk! Nanobots to Nanoscrap in Nanoseconds!

Köster had bought the car, a top-heavy old bus, at an auction for next to nothing. Connoisseurs who saw it at the time pronounced it without hesitation an interesting specimen for a transport museum. Bollwies, wholesale manufacturer of ladies’ ready-made dresses and incidentally a speedway enthusiast, advised Otto to convert it into a sewing machine. But Köster was not to be discouraged. He took down the car as if it had been a watch, and worked on it night after night for months. Then one evening he turned up in it outside the bar which we usually frequented. Bollwies nearly fell over with laughing when he saw it, it still looked so funny. For a bit of fun he challenged Otto to a race. He offered two hundred marks to twenty if Köster would take him on in his new sports car—course ten kilometres, Otto to have a kilometre start. Otto took up the bet. But Otto went one better. He refused the handicap and raised the odds to even money, a thousand marks each way. Bollwies, delighted, offered to drive him to a mental home immediately.

Size Matters. A lot. How much you have and more importantly how much space it will take up in a movingtruck are the first things you need to know when planning a long distance move. Professional movers charge by weight because it is an easier and more uniform way to determine exactly how much you have. They literally drive the truck onto a large scale before loading your goods to get a light weight and return after loading your stuff to get a heavy weight, with the difference being the weight of your shipment. The moving company’s estimate, however, is based on coming to your home and surveying the total cubic feet, or estimated size of all your household goods. They then convert that figure into a weight estimate by multiplying the cubic feet (cubes) by the average density of 6.5 pounds per cubic foot. A small 2-bedroom house for example might have 1,000 cubic feet which when multiplied by a density of 6.5 (lbs) would equal 6,500 lbs. If this sounds like brain surgery then I would ask you to try and remember the last furniture mover you met who struck you as brain surgeon-ish.

Let’s consider what happens to our metabolism when we eat carbohydrate, or, in particular, the carbohydrate in grains. Most of the carbohydrate contained in grains exists in the form of starch, which is just a large chain of glucose molecules. Starch is quickly broken down into its individual glucose units by enzymes in our saliva and those released by the pancreas. The glucose is then absorbed into the blood, causing a rise in “blood sugar.” The spike in blood sugar triggers the release of insulin from the pancreas, a hormone whose primary function is to remove glucose from the bloodstream by facilitating its transport into the bodily tissues. Once inside the tissues, the glucose can then be burned for energy. Once those tissues have their fill of glucose, however, any that’s left over in the blood must still be eliminated. Glucose that stays around too long ends up sticking to bodily tissues and causing irreversible damage. So how does our body get rid of this excess glucose? It stores it…as fat. Yes, that’s right. Any starch you consume that’s in excess of what your body needs is, under the direction of insulin, converted to fat. And, in addition to driving the storage of glucose as fat, insulin also suppresses the release of fat from the adipose tissue.

In order to grasp these types of behavior, it’s important to review the nature of human emotions. E-motions are energy in motion. They are the energy that moves us—our human fuel. Our emotions are also like the red light oil gauge on our car signaling us about a need, a loss or a satiation. Our anger is our strength; our fear is our discernment; our sadness is our healing feeling; our guilt is our conscience former; our shame signals our essential limitation and is the source of our spirituality. When our emotions are shamed, they are repressed. Repression involves tensing muscles and shallow breathing. One set of muscles is mobilized to block the energy of the emotion we’re ashamed to feel. Sadness is commonly converted into a false smile (reactive formation). I have often smiled when I felt sad. Once the energy is blocked, we no longer feel it. However, it is still a form of energy. It is dynamic. I already gave you the example of how repressed anger intensifies. Our anger explodes because it cannot be repressed anymore. In reenactment, the emotional energy is “acted out” or “acted in.” The behavior that set up the shaming event is repeated with surrogates who reenact the original shaming scene, or a person shames himself in the way he was originally shamed. This can occur through destructive self-talk, or it can happen when a person cuts himself or drives himself mercilessly, refusing to take breaks, get proper rest or take legitimate vacations.

Is this a date? Are you on a date with him? And who the hell’s car is this?” Before I can answer, Genevieve makes a move toward me, which I dodge. I run behind the pillar. “Don’t be such a baby, Lara Jean,” she says. “Just accept that you lose and I win!” I peek from behind the pillar, and John is giving me a look--a look that says, Get in. Quickly I nod. Then he throws open the passenger door, and I run for it, as fast as I can. I’ve barely got the door closed before he’s driving off, Peter and Gen in our dust. I turn back to look. Peter is staring after us, his mouth open. He’s jealous, and I’m glad. “Thanks for the save,” I say, still trying to catch my breath. My heart is pounding in my chest so hard. John is looking straight ahead, a broad smile on his face. “Anytime.” We stop at a stoplight, and he turns his head and looks at me, and then we’re looking at each other, laughing like crazy, and I’m breathless again. “Did you see the looks on their faces?” John gasps, dropping his head on the steering wheel. “It was classic!” “Like a movie!” He grins at me, jubilant, blue eyes alight. “Just like a movie,” I agree, leaning my head back against the seat and opening my eyes wide up at the moon, so wide it hurts. I’m in a red Mustang convertible sitting next to a boy in uniform, and the night air feels like cool satin on my skin, and all the stars are out, and I’m happy. The way John is still grinning to himself, I know he is too. We got to play make-believe for the night.

He stared down at her for a moment, wanting to heal every cut on her soft skin. But he couldn’t, not yet. He needed to get her, and her car, far from this place so neither he nor Kate would be implicated in any way with the gruesome murder site. It also meant he would have to drive. In all his years, he had never driven an automobile. The closest he had come was watching various assistants through the years as they chauffeured him. He wasn’t sure he could even remember how to start the car, but right now he had no choice. Grudgingly, he got into the driver’s seat, and finding the lever underneath, he pushed it back so he sat comfortably behind the wheel. After trying three different keys, he found one that slipped into the ignition. From what he had seen over the past hundred years, driving was not a complex operation, and he was an immortal with reflexes far more keen than a human man. How difficult could it be? He turned the key and nearly jerked the wheel off the steering column when the car surprised him by lurching forward. The car went silent. The engine wasn’t running. What was he doing wrong? He stared at the gearshift, wondering if he should move it. His frustration reared up, but his agitation would not make the car drive itself. He had to keep a cool head. Not knowing what else to try, he pushed one of the pedals at his feet to the floor and turned the key again. This time the car didn’t move, and it roared to life. Grasping the gearshift, he jammed it into the first position and glanced over at Kate. Why couldn’t she have owned a car with an automatic transmission? Shaking his head, he put some pressure on the gas pedal and slowly released the clutch. Thankfully the car rolled a few feet, but without warning it jumped forward. He pressed the clutch back to the floor before the engine lost power again. Calisto slammed his hand against the wheel, muttering under his breath in Spanish. At this rate it would take him all night to drive her home. The faded yellow convertible pitched forward again, threatening to stall as he continued out of the parking lot, thankful it was late. The streets were fairly empty. At least he wouldn’t get into an accident with another car. Her car staggered ahead, lurching each time he tried to release the clutch, bouncing and jostling them both until Kate finally stirred and woke up. § “Are we out of gas or something?” Calisto watched her with a tight smile. “Not exactly.” Kate winced in pain when she laughed. “You can’t drive a stickshift, can you?” “Does it show?” Calisto pulled over, finally allowing the engine to stall. She nodded her head slowly to avoid more pain. “Just a little. What happened?” “You don’t remember?” “I remember being mugged. And I remember seeing you, but everything after that is blank.” She watched his eyes as Calisto reached over to brush her hair back from her face, and his touch sent shivers through her body. This wasn’t how she had hoped she would run into him, but she learned a long time ago fate didn’t always work out the way you expected.

Gadgetry will continue to relieve mankind of tedious jobs. Kitchen units will be devised that will prepare ‘automeals,’ heating water and converting it to coffee; toasting bread; frying, poaching or scrambling eggs, grilling bacon, and so on. Breakfasts will be ‘ordered’ the night before to be ready by a specified hour the next morning. Communications will become sight-sound and you will see as well as hear the person you telephone. The screen can be used not only to see the people you call but also for studying documents and photographs and reading passages from books. Synchronous satellites, hovering in space will make it possible for you to direct-dial any spot on earth, including the weather stations in Antarctica. [M]en will continue to withdraw from nature in order to create an environment that will suit them better. By 2014, electroluminescent panels will be in common use. Ceilings and walls will glow softly, and in a variety of colors that will change at the touch of a push button. Robots will neither be common nor very good in 2014, but they will be in existence. The appliances of 2014 will have no electric cords, of course, for they will be powered by long- lived batteries running on radioisotopes. “[H]ighways … in the more advanced sections of the world will have passed their peak in 2014; there will be increasing emphasis on transportation that makes the least possible contact with the surface. There will be aircraft, of course, but even ground travel will increasingly take to the air a foot or two off the ground. [V]ehicles with ‘Robot-brains’ … can be set for particular destinations … that will then proceed there without interference by the slow reflexes of a human driver. [W]all screens will have replaced the ordinary set; but transparent cubes will be making their appearance in which three-dimensional viewing will be possible. [T]he world population will be 6,500,000,000 and the population of the United States will be 350,000,000. All earth will be a single choked Manhattan by A.D. 2450 and society will collapse long before that! There will, therefore, be a worldwide propaganda drive in favor of birth control by rational and humane methods and, by 2014, it will undoubtedly have taken serious effect. Ordinary agriculture will keep up with great difficulty and there will be ‘farms’ turning to the more efficient micro-organisms. Processed yeast and algae products will be available in a variety of flavors. The world of A.D. 2014 will have few routine jobs that cannot be done better by some machine than by any human being. Mankind will therefore have become largely a race of machine tenders. Schools will have to be oriented in this direction…. All the high-school students will be taught the fundamentals of computer technology will become proficient in binary arithmetic and will be trained to perfection in the use of the computer languages that will have developed out of those like the contemporary “Fortran". [M]ankind will suffer badly from the disease of boredom, a disease spreading more widely each year and growing in intensity. This will have serious mental, emotional and sociological consequences, and I dare say that psychiatry will be far and away the most important medical specialty in 2014. [T]he most glorious single word in the vocabulary will have become work! in our a society of enforced leisure.

I turn to see what she’s looking at, and it’s a red convertible Mustang driving down our street, top down--with John McClaren at the wheel. My jaw drops at the sight of him. He is in full uniform: tan dress shirt with tan tie, tan slacks, tan belt and hat. His hair is parted to the side. He looks dashing, like a real soldier. He grins at me and waves. “Whoa,” I breathe. “Whoa is right,” Ms. Rothschild says, googly-eyed beside me. Daddy and his Ken Burns DVD are forgotten; we are all staring at John in this uniform, in this car. It’s like I dreamed him up. He parks the car in front of the house, and all of us rush up to it. “Whose car is this?” Kitty demands. “It’s my dad’s,” John says. “I borrowed it. I had to promise to park really far away from any other car, though, so I hope your shoes are comfortable, Lara Jean--” He breaks off and looks me up and down. “Wow. You look amazing.” He gestures at my cinnamon bun. “I mean, your hair looks so…real.” “It is real!” I touch it gingerly, I’m suddenly feeling self-conscious about my cinnamon-bun head and red lipstick. “I know--I mean, it looks authentic.” “So do you,” I say. “Can I sit in it?” Kitty butts in, her hand on the passenger-side door. “Sure,” John says. He climbs out of the car. “But don’t you want to get in the driver’s seat?” Kitty nods quickly. Ms. Rothschild gets in too, and Daddy takes a picture of them together. Kitty poses with one arm casually draped over the steering wheel. John and I stand off to the side, and I ask him, “Where did you ever get that uniform?” “I ordered it off of eBay.” He frowns. “Am I wearing the hat right? Do you think it’s too small for my head?” “No way. I think it looks exactly the way it’s supposed to look.” I’m touched that he went to the trouble of ordering a uniform for this. I can’t think of many boys who would do that. “Stormy is going to flip out when she sees you.” He studies my face. “What about you? Do you like it?” I flush. “I do. I think you look…super.

The granite complex inside the Great Pyramid, therefore, is poised ready to convert vibrations from the Earth into electricity. What is lacking is a sufficient amount of energy to drive the beams and activate the piezoelectric properties within them. The ancients, though, had anticipated the need for more energy than what would be collected only within the King's Chamber. They had determined that they needed to tap into the vibrations of the Earth over a larger area inside the pyramid and deliver that energy to the power center—the King's Chamber —thereby substantially increasing the amplitude of the oscillations of the granite. Modern concert halls are designed and built to interact with the instruments performing within. They are huge musical instruments in themselves. The Great Pyramid can be seen as a huge musical instrument with each element designed to enhance the performance of the other. While modern research into architectural acoustics might focus predominantly upon minimizing the reverberation effects of sound in enclosed spaces, there is reason to believe that the ancient pyramid builders were attempting to achieve the opposite. The Grand Gallery, which is considered to be an architectural masterpiece, is an enclosed space in which resonators were installed in the slots along the ledge that runs the length of the gallery. As the Earth's vibration flowed through the Great Pyramid, the resonators converted the vibrational energy to airborne sound. By design, the angles and surfaces of the Grand Gallery walls and ceiling caused reflection of the sound, and its focus into the King's Chamber. Although the King's Chamber also was responding to the energy flowing through the pyramid, much of the energy would flow past it. The specific design and utility of the Grand Gallery was to transfer the energy flowing through a large area of the pyramid into the resonant King's Chamber. This sound was then focused into the granite resonating cavity at sufficient amplitude to drive the granite ceiling beams to oscillation. These beams, in turn, compelled the beams above them to resonate in harmonic sympathy. Thus, with the input of sound and the maximization of resonance, the entire granite complex, in effect, became a vibrating mass of energy.

I had the most powerful magic, and the need to use it.  Lifting my right hand, I summoned forth my Mana, converted it into magic, and spoke my own word of power.  Much to her surprise, I could still cast with my right hand, despite its missing digits.   “You aren’t really going to do this, are you?” Shart asked.  He was making his way over to me with only the barest hint of floundering. “Hoopie!” The spell pierced her barrier, turning the now useless boundary a bright blue.  Her expression was a mix of terror and amazement as the spell bypassed her defenses and impacted her.  Her ass exploded in an echoing cacophony of flatulence. It was literally the loudest fart I’d ever heard.  As someone whose mother-in-law used to regularly drive people from the room with her anal symphonies, I considered myself an expert.  I highly suspected Bashara was the kind of lady who didn’t fart in public; she must have been saving that one up all day.  She blinked several times, as she checked her status log.  It was time to execute the second part of my plan. Grabbing Shart, amidst his squawking protests, I yelled my battlecry. “Poke-Shart, Go!” Then, I flung the invisible demon straight at her head. Shart only weighed thirty pounds or so; I was more than strong enough to fling him at a pretty good clip.  His cry of “you bastard” slowly faded the further he flew.     I had hoped that being hit in the face would knock her off balance.  That would have given me a moment to pick up my sword and close.  Actually, I hoped it was possible to hit her at all; despite Shart’s ability to fly, he wasn’t very aerodynamic.  I couldn’t win a spell duel, considering I had only one good hand and didn’t know any good spells.  I was going to have to engage her in combat.  I sincerely hoped that my invisible familiar would give me an advantage. I hadn’t calculated on hitting the top of her head with Shart’s Belly Button of Holding.  Her head disappeared, completely buried down to the top of her shoulders.  Her body, however, still worked.  She was careening around, her hands furiously pushing on the demon.  The remaining bandit, coincidentally, looked at Bashara just as her head vanished.  Incorrectly assuming that I had some sort of head vanishing spell, he tried to break and run.   You can’t run away from a homicidal badger.   I managed to get within arms’ reach of Bashara, just as she had successfully begun pushing Shart off her head. She had freed her mouth and was screaming.  As she continued pushing, her nose popped free.  I felt only slightly bad when I grabbed the demon and pushed him all the way down.  In seconds, only her feet were exposed.  Then, I pushed those in as well.

In the shock of the moment, I gave some thought to renting a convertible and driving the twenty-seven hundred miles back alone. But then I realized I was neither single nor crazy. The acting director decided that, given the FBI’s continuing responsibility for my safety, the best course was to take me back on the plane I came on, with a security detail and a flight crew who had to return to Washington anyway. We got in the vehicle to head for the airport. News helicopters tracked our journey from the L.A. FBI office to the airport. As we rolled slowly in L.A. traffic, I looked to my right. In the car next to us, a man was driving while watching an aerial news feed of us on his mobile device. He turned, smiled at me through his open window, and gave me a thumbs-up. I’m not sure how he was holding the wheel. As we always did, we pulled onto the airport tarmac with a police escort and stopped at the stairs of the FBI plane. My usual practice was to go thank the officers who had escorted us, but I was so numb and distracted that I almost forgot to do it. My special assistant, Josh Campbell, as he often did, saw what I couldn’t. He nudged me and told me to go thank the cops. I did, shaking each hand, and then bounded up the airplane stairs. I couldn’t look at the pilots or my security team for fear that I might get emotional. They were quiet. The helicopters then broadcast our plane’s taxi and takeoff. Those images were all over the news. President Trump, who apparently watches quite a bit of TV at the White House, saw those images of me thanking the cops and flying away. They infuriated him. Early the next morning, he called McCabe and told him he wanted an investigation into how I had been allowed to use the FBI plane to return from California. McCabe replied that he could look into how I had been allowed to fly back to Washington, but that he didn’t need to. He had authorized it, McCabe told the president. The plane had to come back, the security detail had to come back, and the FBI was obligated to return me safely. The president exploded. He ordered that I was not to be allowed back on FBI property again, ever. My former staff boxed up my belongings as if I had died and delivered them to my home. The order kept me from seeing and offering some measure of closure to the people of the FBI, with whom I had become very close. Trump had done a lot of yelling during the campaign about McCabe and his former candidate wife. He had been fixated on it ever since. Still in a fury at McCabe, Trump then asked him, “Your wife lost her election in Virginia, didn’t she?” “Yes, she did,” Andy replied. The president of the United States then said to the acting director of the FBI, “Ask her how it feels to be a loser” and hung up the phone.

Permanent Revolution THE INDUSTRIAL REVOLUTION OPENED up new ways to convert energy and to produce goods, largely liberating humankind from its dependence on the surrounding ecosystem. Humans cut down forests, drained swamps, dammed rivers, flooded plains, laid down hundreds of thousands of miles of railroad tracks, and built skyscraping metropolises. As the world was moulded to fit the needs of Homo sapiens, habitats were destroyed and species went extinct. Our once green and blue planet is becoming a concrete and plastic shopping centre. Today, the earth’s continents are home to billions of Sapiens. If you took all these people and put them on a large set of scales, their combined mass would be about 300 million tons. If you then took all our domesticated farmyard animals – cows, pigs, sheep and chickens – and placed them on an even larger set of scales, their mass would amount to about 700 million tons. In contrast, the combined mass of all surviving large wild animals – from porcupines and penguins to elephants and whales – is less than 100 million tons. Our children’s books, our iconography and our TV screens are still full of giraffes, wolves and chimpanzees, but the real world has very few of them left. There are about 80,000 giraffes in the world, compared to 1.5 billion cattle; only 200,000 wolves, compared to 400 million domesticated dogs; only 250,000 chimpanzees – in contrast to billions of humans. Humankind really has taken over the world.1 Ecological degradation is not the same as resource scarcity. As we saw in the previous chapter, the resources available to humankind are constantly increasing, and are likely to continue to do so. That’s why doomsday prophesies of resource scarcity are probably misplaced. In contrast, the fear of ecological degradation is only too well founded. The future may see Sapiens gaining control of a cornucopia of new materials and energy sources, while simultaneously destroying what remains of the natural habitat and driving most other species to extinction. In fact, ecological turmoil might endanger the survival of Homo sapiens itself. Global warming, rising oceans and widespread pollution could make the earth less hospitable to our kind, and the future might consequently see a spiralling race between human power and human-induced natural disasters. As humans use their power to counter the forces of nature and subjugate the ecosystem to their needs and whims, they might cause more and more unanticipated and dangerous side effects. These are likely to be controllable only by even more drastic manipulations of the ecosystem, which would result in even worse chaos. Many call this process ‘the destruction of nature’. But it’s not really destruction, it’s change. Nature cannot be destroyed. Sixty-five million years ago, an asteroid wiped out the dinosaurs, but in so doing opened the way forward for mammals. Today, humankind is driving many species into extinction and might even annihilate itself. But other organisms are doing quite well. Rats and cockroaches, for example, are in their heyday. These tenacious creatures would probably creep out from beneath the smoking rubble of a nuclear Armageddon, ready and able to spread their DNA. Perhaps 65 million years from now, intelligent rats will look back gratefully on the decimation wrought by humankind, just as we today can thank that dinosaur-busting asteroid. Still, the rumours of our own extinction are premature. Since the Industrial Revolution, the world’s human population has burgeoned as never before. In 1700 the world was home to some 700 million humans. In 1800 there were 950 million of us. By 1900 we almost doubled our numbers to 1.6 billion. And by 2000 that quadrupled to 6 billion. Today there are just shy of 7 billion Sapiens.

Like Felicity they methodically checked the house office, safe and family bank account details and financial affairs. Angelina then had Inspector Mick bug the boys’ homes, cars and offices and with the information she acquired came knowledge and contacts. She wrote a programme called listen, it saved all conversations digitally and converted it to text into a computer file in a remote location not traceable to her or anybody at 3WW but it recorded all his illicit dealings and it gave her valuable information. She hacked into their individual MIS computer systems and sent spyware via e-mail called virus protection free download and once opened it went through their c drive, all files on their computers, and copied all files to a ip address of a remote computer of Angelina’s request, in a phantom company named Borrow. All data was heavily encrypted and deleted after access and storage was onto an external hard drive storage box, deleting the electronic footpath. The spyware recorded their strokes on the keyboard and Angelina was able to secure even their banking pins and passwords and all their computer passwords. She had a brilliant computer mind, wasted in librarianship

I had a dream about you. I had converted a beached whale into a tour bus, and I asked you to be my driver. You asked what kind of people you’d be driving around, and I said, “Dead people.” You frowned and said, “Dead people don’t tip.” And I said, “Yes, but they also don’t protest when you root through their pockets.

The air was clear and pleasantly warm, perfect for convertibles or windows rolled down. I was driving with my doors locked, my windows shut, and the fan on low.

7. UNFAVORABLE ENVIRONMENTAL INFLUENCES DURING CHILDHOOD. "As the twig is bent, so shall the tree grow." Most people who have criminal tendencies acquire them as the result of bad environment, and improper associates during childhood. 8. PROCRASTINATION. This is one of the most common causes of failure. "Old Man Procrastination" stands within the shadow of every human being, waiting his opportunity to spoil one's chances of success. Most of us go through life as failures, because we are waiting for the "time to be right" to start doing something worthwhile. Do not wait. The time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along. 9. LACK OF PERSISTENCE. Most of us are good "starters" but poor "finishers" of everything we begin. Moreover, people are prone to give up at the first signs of defeat. There is no substitute for PERSISTENCE. The person who makes PERSISTENCE his watch-word, discovers that "Old Man Failure" finally becomes tired, and makes his departure. Failure cannot cope with PERSISTENCE. 10. NEGATIVE PERSONALITY. There is no hope of success for the person who repels people through a negative personality. Success comes through the application of POWER, and power is attained through the cooperative efforts of other people. A negative personality will not induce cooperation. 11. LACK OF CONTROLLED SEXUAL URGE. Sex energy is the most powerful of all the stimuli which move people into ACTION. Because it is the most powerful of the emotions, it must be controlled, through transmutation, and converted into other channels. 12. UNCONTROLLED DESIRE FOR "SOMETHING FOR NOTHING." The gambling instinct drives millions of people to failure. Evidence of this may be found in a study of the Wall Street crash of " 29, during which millions of people tried to make money by gambling on stock margins. 13. LACK OF A WELL DEFINED POWER OF DECISION. Men who succeed reach decisions promptly, and change them, if at all, very slowly. Men who fail, reach decisions, if at all, very slowly, and change them frequently, and quickly. Indecision and procrastination are twin brothers. Where one is found, the other may usually be found also. Kill off this pair before they completely "hog-tie" you to the treadmill of FAILURE.

By this point in my stay, my list of don’ts covered three pages and included such reminders as: never fall asleep in a Dumpster, never underestimate a bee, never drive a convertible behind a flatbed truck, never get old, never get drunk near a train, and never, under any circumstances, cut off your air supply while masturbating. This last one is a nationwide epidemic, and it’s surprising the number of men who do it while dressed in their wife’s clothing, most often while she is out of town. To

The many who appear on these pages gave me their trust to present their journeys and offered me a critical reminder, one that created the unintended thesis of this book. It is the creative process—what drives invention, discovery, and culture—that reminds us of how to nimbly convert so-called failure into an irreplaceable advantage. It is an idea once known, lived out, taken for granted, and now, I hope, no longer forgotten.

If you think of your life as just a series of problems to be solved, you’re going to be pretty anxious. I prefer to look at problems as speed bumps on an otherwise smooth and open highway—and as long as this is my metaphor, I might as well imagine that I’m driving in a little red convertible with my driving gloves and sunglasses on. Pretty cute, aren’t I?

Unfortunately too much emphasis is still placed on two things: the aesthetics of the website and how to best drive traffic to it. Very little emphasis is placed on the actual visitors to the website and how well it engages and converts them for key goals like purchase or signup—in a nutshell, how well optimized the website is.

While the organization attracts, converts, onboards, engages, supports, and transforms, the person investigates, verifies, commits to, sets up, uses, fixes, prefers, and champions the experience. By realizing this difference in perspective and focus, the organization can more effectively address what the person is there for.

These outcasts, or osu, seeing that the new religion welcomed twins and such abominations, thought that it was possible that they would also be received. And so one Sunday two of them went into the church. There was an immediate stir, but so great was the work the new religion had done among the converts that they did not immediately leave the church when the outcasts came in. Those who found themselves nearest to them merely moved to another seat. It was a miracle. But it only lasted till the end of the service. The whole church raised a protest and was about to drive these people out, when Mr. Kiaga stopped them and began to explain. "Before God," he said, "there is no slave or free. We are all children of God and we must receive these our brothers." "You do not understand," said one of the converts. "What will the heathen say of us when they hear that we receive osu into our midst? They will laugh." "Let them laugh," said Mr. Kiaga. "God will laugh at them on the judgment day. Why do the nations rage and the peoples imagine a vain thing? He that sitteth in the heavens shall laugh. The Lord shall have them in derision." "You do not understand," the convert maintained. "You are our teacher, and you can teach us the things of the new faith. But this is a matter which we know." And he told him what an osu was. He was a person dedicated to a god, a thing set apart--a taboo for ever, and his children after him. He could neither marry nor be married by the free-born. He was in fact an outcast, living in a special area of the village, close to the Great Shrine. Wherever he went he carried with him the mark of his forbidden caste -long, tangled and dirty hair. A razor was taboo to him. An osu could not attend an assembly of the free-born, and they, in turn, could not shelter under his roof. He could not take any of the four titles of the clan, and when he died he was buried by his kind in the Evil Forest. How could such a man be a follower of Christ? "He needs Christ more than you and I," said Mr. Kiaga. "Then I shall go back to the clan," said the convert. And he went. Mr. Kiaga stood firm, and it was his firmness that saved the young church. The wavering converts drew inspiration and confidence from his unshakable faith. He ordered the outcasts to shave off their long, tangled hair. At first they were afraid they might die. "Unless you shave off the mark of your heathen belief I will not admit you into the church," said Mr. Kiaga. "You fear that you will die. Why should that be? How are you different from other men who shave their hair? The same God created you and them. But they have cast you out like lepers. It is against the will of God, who has promised everlasting life to all who believe in His holy name. The heathen say you will die if you do this or that, and you are afraid. They also said I would die if I built my church on this ground. Am I dead? They said I would die if I took care of twins. I am still alive. The heathen speak nothing but falsehood. Only the word of our God is true." The two outcasts shaved off their hair, and soon they were the strongest adherents of the new faith. And what was more, nearly all the osu in Mbanta followed their example.

The Library of Congress, with other partners, continues to work on a new bibliographic framework (BIBFRAME). This framework will be an open-storage format based on newer technology, such as XML. A framework is merely a holder of content, and a more open framework will allow for easier access to stored metadata. While resource description and access (RDA) is a movement to rewrite cataloging rules, BIBFRAME is a movement to develop a new storage medium. The new storage framework may still use RDA as a means of describing content metadata, but it will move storage away from MARC to a new format based on standardized non-library technology. This new framework will encompass several important characteristics. It will transition storage of library metadata to an open format that is accessible for use by external systems, using standard technology employed outside of libraries. This will allow for libraries to share metadata with each other and with the rest of the Semantic Web. The new framework will also allow for the storage of both old and new metadata formats so that libraries may move forward without reworking existing records. Finally, the new framework will make use of formal metadata structure, as the benefit of named metadata fields has more power for search and discovery than the simple keyword searching employed by much of the Internet. Library metadata will become more important once its organized fields of information can be accessed by any standard non-library system. Embracing a new storage format for bibliographic metadata is much like adoption of a new computer storage format, such as moving your data storage from CD-ROM to an external USB hard drive; the metadata that libraries have created for decades will not be lost but will be converted to a new, more accessible, storage format, sustaining access to the information. Although these benefits may be seen by some, it can be expected that there may be resistance to changes in format as well. It will be no small undertaking to define how libraries will move forward and to then provide means for libraries to transition to new formats. Whatever transitions may be adopted, it will be important that libraries not abandon a structured metadata entry form in lieu of complete keyword formatting.

That afternoon Chet manned the attic transmitter while Frank and Joe cruised around the outskirts of Bayport in their convertible. “Where are you now?” Chet called from the house. “Rockcrest Drive near the foot of Mound Road,” Joe radioed. “How’s my signal?” “You’re S-9,” Joe said, indicating that Chet was coming through at maximum signal strength. “Okay, keep going around those western hills,” Chet replied. “Give me another reading when you get down by Surprise Lake.” Minutes later Joe reported, “Now your signal’s dropped off to S-4.” “Roger. Try me again when you get near Highway 10.

The criteria that I found most valuable when making my decisions were the following: What is the size of the investor community invested in other offerings on the platform to-date? Does the platform accept investments via credit card? For example, about 40% of my crowdfunding investors invested with a credit card. Does the platform allow for campaign extensions (if you fall short of your goal within your campaign period, can you extend the campaign until you reach your goal)? I’ve extended my campaigns multiple times. Does the platform allow for multiple disbursements? I prefer to disburse money from my campaign once a month. However, many platforms don’t allow you to disburse the funds until after the campaign is over What are the fees? Platforms can charge between 5-20% of your raise as fees, with some platforms having complicated fee structures that involve taking some of your Securities as part of the offering. Some platforms require you to pay them cash upfront before launching an offering. Does the platform allow you to set your own terms? For example, some platforms don’t allow you to sell convertible notes. Some others don’t allow you to sell non-voting common stock. Some platforms insist that they set the valuation for your startup in order to launch—the logic being that they know their investors, and they want to provide them with a “good deal.” For many reasons, you want to sell the Security that’s right for your startup. Does the platform allow you to have design freedom on the campaign page? You want to make sure that your brand is well represented. The aesthetics and optimization of the page are highly correlated with conversion (how many people invest after visiting your page). Does the platform support analytics? You need advanced analytics to market your offering. Some platforms, for example, allow you to enter a Facebook Pixel and Google Analytics code into the campaign page, while others do not. Does the platform have a good reputation? You will be driving a lot of potential investors and media folks to this platform, and you want to be sure that your platform of choice hasn’t been involved in anything shady in the past. Does the platform allow you to update your investors and prospective investors with campaign notifications? Some platforms have a built-in functionality where you can post updates right on the campaign, download email, and mailing contact lists of your investors (allowing you to contact them by email and allowing you to build Facebook “lookalike audiences”). Whereas, other platforms don’t even share the email addresses of the folks who have already invested in your startup. Does the platform support or plan to support secondary trading for the Securities that it sells on its platform? Will your investors be able to sell the Securities that they buy from you? The ability to sell Securities in a marketplace brings a lot of liquidity and increases its value significantly. In order to allow for secondary trading, the platform needs to obtain an Alternative Trading System (ATS) approval from FINRA.

I don’t know how many years had passed that I hadn’t thought about her. It was a few months after the death of my mother that her name came to me again. I was cleaning out her closet and dresser to donate some of her clothes to the Church. They always had clothes drives to give to some of the poorer people in the area. Better for someone else to have them than just hanging in a closet or in a drawer. At the bottom of one of her drawers, my eyes saw an envelope with my name on. Immediately, I recognized the handwriting on the envelope and for the first time in a long time, I could feel the tears flowing out of my eyes. This wasn’t no single tear drop cry. This was the big, fat, messy tears that come from memories flashing through your mind. Tiffany did write something to me and it was kept from me. I almost unintentionally crumpled the letter in my hand as the combination of hurt and rage took over me for a few moments. I went back to my bedroom and sat down on the edge of my bed. The letter had her North Carolina address on it. That letter would have been a way for us to stay in touch. For almost eight years, I had believed that she didn’t want to stay in contact with me. In that moment, I realized that the hurt I felt for being disregarded was unfounded and she was the one who had the right to feel forgotten. She must have believed that she meant little to me, like I thought she did of me. It’s weird how quickly your perspective can change when given new information. I held that letter in my shaking hands for a few minutes. I didn’t know what to do. Opening it seemed pointless to me. All it would do was rekindle feelings that I once had and couldn’t do anything about. After all those years, I couldn’t try and reconnect to her life. We both moved past each other and it wouldn’t be fair to her to come back. It wouldn’t make her feel good about herself to know that my parents hid that letter from me, like she was some horrible person that I needed to avoid. She may not even live at that address anymore. She undoubtedly moved away for college. I wasn’t in love with her anymore and I don’t know if she ever loved me, but if she did, I’m sure she didn’t anymore. I did the only thing that I felt was right. I went outside and lit a cigarette in the backyard. I took a deep inhale from my Camel full flavored filtered cigarette. I hadn’t converted to menthols, yet. I re-lit my lighter and put a corner of the letter into the flame until I was certain that it had caught fire. I held it in my hand watching the white of the envelope turn black under the blue and yellow flame. Once the envelope was about three quarters burned, I let it fall out of my hand and watched it float for a few moments before it hit the bottom concrete step where it continued to burn. It had all turned black and the carbonized paper started to break away from each other as I stamped out the embers with my sneaker. The wind carried away the pieces of carbon and the memory of her floated away from me. Watching those small burned pieces of paper scatter across my backyard made me realize that my childhood was over. I had nothing to show for it. All I had was myself. I didn’t even know why I was still living in my parent’s house after my mother died. There was nothing there for me. Life would only begin for me once I found something that mattered to me. Unfortunately for me, the only thing that mattered to me was words.

Content Marketing Mastery: How to Create and Promote Valuable Content Content marketing mastery refers to the advanced level of expertise and skill in creating, distributing, and managing content to attract, engage, and convert a target audience. Content marketing is a strategic marketing approach that focuses on creating valuable, relevant, and consistent content to establish and strengthen a brand's presence, build trust with the audience, and ultimately drive profitable customer actions. Content marketing is an ongoing process, and achieving mastery requires continuous learning, testing, and optimization. By consistently delivering valuable content that resonates with your target audience, you can establish a strong online presence and drive business success.

But the hours mean nothing to us as we wind through the countryside, leaving the sea-salt wind behind us. The memory is lit by the sun through the trees we drive through, nothing but lemons and copper tones scattering across our arms, lighting our eyes up blue... ...This montage is directed by someone French. A convertible would have been their preference, but the windows are down, so that's something. The air is unseasonably warm and scented like honeysuckle and cut grass.

11. Lack of controlled sexual urge. Sex energy is the most powerful of all the stimuli which move people into action. Because it is the most powerful of the emotions, it must be controlled, through transmutation, and converted into other channels. 12. Uncontrolled desire for “something for nothing.” The gambling instinct drives millions of people to failure. Evidence of this may be found in a study of the Wall Street crash of ’29, during which millions of people tried to make money by gambling on stock margins. 13. Lack of a well defined power of decision. Men who succeed reach decisions promptly, and change them, if at all, very slowly. Men who fail reach decisions, if at all, very slowly, and change them frequently, and quickly. Indecision and procrastination are twin brothers. Where one is found, the other may usually be found also. Kill off this pair before they completely “hog-tie” you to the treadmill of failure. 14. One or more of the six basic fears. These fears have been analyzed for you in a later chapter. They must be mastered before you can market your services effectively. 15. Wrong selection of a mate in marriage. This is a most common cause of failure. The relationship of marriage brings people intimately into contact. Unless this relationship is harmonious, failure is likely to follow. Moreover, it will be a form of failure that is marked by misery and unhappiness, destroying all signs of ambition. 16. Over-caution. The person who takes no chances generally has to take whatever is left when others are through choosing. Over-caution is as bad as under-caution. Both are extremes to be guarded against. Life itself is filled with the element of chance. 17. Wrong selection of associates in business. This is one of the most common causes of failure in business. In marketing personal services, one should use great care to select an employer who will be an inspiration, and who is, himself, intelligent and successful. We emulate those with whom we associate most closely. Pick an employer who is worth emulating. 18. Superstition and prejudice. Superstition is a form of fear. It is also a sign of ignorance. Men who succeed keep open minds and are afraid of nothing. 19. Wrong selection of a vocation. No man can succeed in a line of endeavor which he does not like. The most essential step in the marketing of personal services is that of selecting an occupation into which you can throw yourself wholeheartedly. 20. Lack of concentration of effort. The jack-of-all-trades seldom is good at any. Concentrate all of your efforts on one definite chief aim.

Look here, Glory!' he said, 'when iron is taken from the smelting furnace it is crystalline and brittle; there is no thread and texture in it, but we burn it and beat it, and as we work we beat our stubborn purpose into the metal, and it is the will of the smith which goes through his arm and hammer into the iron and converts it to steel; he drives his will into the metal, and that becomes the fibre in it. You don't find it so in nature. The human soul must part with something and transfuse it into the inanimate iron, and there it will lie and last, for the will of man is divine and eternal. It is much the same with all with which we have to do. I have spent time and labour over you, and thought and purpose have been consumed in making you my wife; they are none of them lost, they are all in you, they have become fibres in your soul.

only sport known to have inspired an indignant left-wing poem. It was written by one Sarah Norcliffe Cleghorn in 1915. The golf links lie so near the mill That almost every day The laboring children can look out And see the men at play. Just show me an indignant left-wing poem about softball or bungee jumping. And our local mill has been converted to a shopping mall, so the kids are still there. Golf is also the only sport God is known to play. God and Saint Peter are out on Sunday morning. On the first hole God drives into a water hazard. The waters part and God chips onto the green. On the second hole God takes a tremendous whack and the ball lands ten feet from the pin. There’s an earthquake, one side of the green rises up, and the ball rolls into the cup. On the third hole God lands in a sand trap. He creates life. Single-cell organisms develop into fish and then amphibians. Amphibians crawl out of the ocean and evolve into reptiles, birds, and furry little mammals. One of those furry little mammals runs into the sand trap, grabs God’s ball in its mouth, scurries over, and drops it in the hole. Saint Peter looks at God and says, “You wanna play golf or you wanna fuck around?” And golf courses are beautiful. Many people think mature men have no appreciation for beauty except in immature women. This isn’t true, and, anyway, we’d rather be playing golf. A golf course is a perfect example of Republican male aesthetics—no fussy little flowers, no stupid ornamental shrubs, no exorbitant demands for alimony, just acre upon acre of lush green grass that somebody else has to mow. Truth, beauty, and even poetry are to be found in golf. Every man, when he steps up to the tee, feels, as Keats has it … Like stout Cortez when with eagle eyes He star’d at the Pacific—and all his men Look’d at each other with a wild surmise— Silent, upon a peak in Darien. That is, the men were silent. Cortez was saying, “I can get on in two, easy. A three-wood drive, a five-iron from the fairway, then a two-putt max. But if I hook it, shit, I’m in the drink.” EAT THE RICH

Resentment, indeed, may and will be felt occasionally by the best of human beings; yet humility will soon conquer it, and convert scorn and contempt into pity, and drive out that hasty pride which is always guarding Self from insult; which takes fire on the most trivial occasions, and which will not admit of a superior, or even an equal.

Maintaining balance is a constant battle because life exists between polarities. Work and rest. Darkness and light. Hills and valleys. You cannot escape them. All are needed. The existence of one lends meaning to the other. There are, obviously, exceptions. But if we don’t convert exceptions into bad habits, we can achieve a balance over time. Having an insatiable drive is fine because it’s often transferable to all aspects of life. The challenge is to avoid turning this drive into an obsession.

It’s homecoming week at school and I’ve been nominated to the Homecoming Court and voted “Leading Leader” of my senior class. Soon after my release from the mental hospital, I sit on the edge of a convertible in a pretty blue suit, waving to crowds of people lining the sidewalks for the homecoming parade. My mother and grandmother drive me through the crowd and I can feel their hope. We’ve been through so much and here I am, being admired. It feels like victory to them. But I know the truth. You have to be known to be loved, and none of these waving people knows me. They only know my representative. This is not a victory parade for me, but for her. She is the one waving. I am the one holding my breath again, underneath. She is the star; I am the mental patient.

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When changes are not converted to new habits, it takes conscious effort to continue performing the changed behavior. Willpower, which drives proper behavior that has not yet become a habit, is like a muscle. Extended use will make it tired and eventually it will fail.

The programmers went off and coded for a while, then brought the finished work to Jeff for him to try. He found a book he wanted and pressed the 1-Click button, whereupon the program asked him a confirming question! The programmers had converted his one-click interface into a two-click interface.

Bizarre and Surprising Insights—Consumer Behavior Insight Organization Suggested Explanation7 Guys literally drool over sports cars. Male college student subjects produce measurably more saliva when presented with images of sports cars or money. Northwestern University Kellogg School of Management Consumer impulses are physiological cousins of hunger. If you buy diapers, you are more likely to also buy beer. A pharmacy chain found this across 90 days of evening shopping across dozens of outlets (urban myth to some, but based on reported results). Osco Drug Daddy needs a beer. Dolls and candy bars. Sixty percent of customers who buy a Barbie doll buy one of three types of candy bars. Walmart Kids come along for errands. Pop-Tarts before a hurricane. Prehurricane, Strawberry Pop-Tart sales increased about sevenfold. Walmart In preparation before an act of nature, people stock up on comfort or nonperishable foods. Staplers reveal hires. The purchase of a stapler often accompanies the purchase of paper, waste baskets, scissors, paper clips, folders, and so on. A large retailer Stapler purchases are often a part of a complete office kit for a new employee. Higher crime, more Uber rides. In San Francisco, the areas with the most prostitution, alcohol, theft, and burglary are most positively correlated with Uber trips. Uber “We hypothesized that crime should be a proxy for nonresidential population.…Uber riders are not causing more crime. Right, guys?” Mac users book more expensive hotels. Orbitz users on an Apple Mac spend up to 30 percent more than Windows users when booking a hotel reservation. Orbitz applies this insight, altering displayed options according to your operating system. Orbitz Macs are often more expensive than Windows computers, so Mac users may on average have greater financial resources. Your inclination to buy varies by time of day. For retail websites, the peak is 8:00 PM; for dating, late at night; for finance, around 1:00 PM; for travel, just after 10:00 AM. This is not the amount of website traffic, but the propensity to buy of those who are already on the website. Survey of websites The impetus to complete certain kinds of transactions is higher during certain times of day. Your e-mail address reveals your level of commitment. Customers who register for a free account with an Earthlink.com e-mail address are almost five times more likely to convert to a paid, premium-level membership than those with a Hotmail.com e-mail address. An online dating website Disclosing permanent or primary e-mail accounts reveals a longer-term intention. Banner ads affect you more than you think. Although you may feel you've learned to ignore them, people who see a merchant's banner ad are 61 percent more likely to subsequently perform a related search, and this drives a 249 percent increase in clicks on the merchant's paid textual ads in the search results. Yahoo! Advertising exerts a subconscious effect. Companies win by not prompting customers to think. Contacting actively engaged customers can backfire—direct mailing financial service customers who have already opened several accounts decreases the chances they will open more accounts (more details in Chapter 7).

When changes are not converted to new habits, it takes conscious effort to continue performing the changed behavior. Willpower, which drives proper behavior that has not yet become a habit, is like a

JANE WIEDLIN: When Miles Copeland, the president of our record label, said we were gonna shoot a music video for “Our Lips Are Sealed,” we were like, “Music video? That’s stupid. You suck.” We were totally bratty about it. The money he used for the video was, like, left over from the Police’s video budget. It was pennies. They got a guy to follow us around Hollywood. We wanted an old-school convertible, so we rented it from Rent-A-Wreck for $10 or $15. This was the plot: “Get in a car and drive around. Belinda, you sing. Everyone else look cute.” When we needed a grand finale, our big idea was to jump in the fountain at the intersection of Santa Monica and Wilshire in Beverly Hills. I remember thinking, The cops are gonna come any minute, this is gonna be so cool.

For instance, it has been argued since the 1970s that limiting speed on the highway (and enforcing it) leads to an extremely effective increase in safety. This can be plausible because risks of accidents increase disproportionally (that is, nonlinearly) with speed, and humans are not ancestrally equipped with such intuition. Someone recklessly driving a huge vehicle on the highway is endangering your safety and needs to be stopped before he hits your convertible Mini—or put in a situation in which he is the one exiting the gene pool, not you.

For all his ego and mendacity, Moore is immensely popular. He's got an Oscar, more film awards than we can easily count, and a following whose blindest followers resemble cult members. Like a cult, the Moore movement shares the drive to recruit converts....

I love the wheels, I mean steering wheel.

We can’t afford to build places where people just park their bodies at night,” Burden said. “We can’t afford to spend a single transportation dollar that doesn’t increase land value rather than decrease it.” We should go back to building towns the way our great-grandparents did, he suggested. Most people today want to live in a community where they don’t have to drive long distances. They want to live near enough to the stores and jobs so they can walk, take a bus, or ride a bike wherever they need to go. If Muscatine wanted to stay competitive, retain existing businesses, attract new ones, and have money in the treasury for parks and other amenities, then the best thing residents could do would be to focus on making their town walkable and livable, Burden said. That meant adding sidewalks, improving crosswalks, replacing intersections with roundabouts in some places, and converting one-way streets to run in both directions. “One-way streets help move people faster,” Burden said. “But is that your goal? To empty out downtown?” You should be doing just the opposite, he argued. You want people to linger downtown and enjoy themselves. “Then, before you know it, your children won’t be moving off to other cities. Everything they want will be right here in your own community.

The convertible was a poor choice for a day like this. Neither of us can figure out how to put the top up, so we drive in silence with heavy sheets of rain beating down on our heads. We don’t complain, though. We try to stay positive.

In China, the transition has been to abrupt that many traffic patterns come directly from pedestrian life - people drive the way they walk. They like to move in packs, and they tailgate whenever possible. They rarely use turn signals. Instead they rely on automobile body language: if a car edges to the left, you can guess that he's about to make a turn. And they are brilliant at improvising. They convert sidewalks into passing lanes, and they'll approach a roundabout in reverse direction if it seems faster. If they miss an exit on a highway, they simply pull onto the shoulder, shift into reverse, and get it right the second time. They curb-sneak in traffic jams, the same way Chinese people do in ticket lines. Tollbooths can be hazardous, because a history of long queues has conditioned people into quickly evaluation options and making snap decisions. When approaching a toll, drivers like to switch lanes at the last possible instant: it's common to see an accident right in front of a booth. Drivers rarely check their rearview mirrors. Windshield wipers are considered a distraction, and so are headlights.

With gray thread Beezus carefully outlined the steam coming from the teakettle’s spout and thought about her pretty young aunt, who was always so gay and so understanding. No wonder she was Mother’s favorite sister. Beezus hoped to be exactly like Aunt Beatrice when she grew up. She wanted to be a fourth-grade teacher and drive a yellow convertible and live in an apartment house with an elevator and a buzzer that opened the front door. Because she was named after Aunt Beatrice, Beezus felt she might be like her in other ways, too.

China and oil, remember? Okay, here goes. This caught me by surprise—China is the second largest importer of oil in the world, after only you-know-who. Its economy grows at nearly 10 percent and its appetite for oil is all but insatiable, growing at 8 percent a year. You see, they decided to go with cars instead of sticking with mass transit.” “Big mistake,” Jeff said. “Cars are a dead end.” “Maybe, but you need an enormous infrastructure to support a thriving car industry and it is a quick way to provide jobs while giving the industrial base a huge boost. Plus, factories that produce cars can easily be converted to military needs.” She gave him a cockeyed smile. “Remember that crack about cars when you go shopping for one next month. I’ve seen you trolling the Web sites. Anyway, within twenty years they’ll have more cars than the U.S. and that same year they’ll be importing just as much oil as we do. So here’s the deal. They don’t have it. Want to guess where they get it from?” “The Middle East?” “No surprise, huh? And who is their biggest supplier?” “Iran. Right?” “You guessed, but yes, that’s right. They signed a deal saying if Iran would give them lots of oil, China would block any American effort to get the United Nations Security Council to do anything significant about its nuclear program. They’ve been doing a lot of deals with each other ever since.” He slipped his computer into his bag. “That explains a lot.” “Oh yeah, these two countries are very cozy indeed. Anyway, China gets most of its oil from Iran. And they don’t just need oil—they need cheap oil because they sell the least expensive gasoline in the world. I think that’s to keep everybody happy driving all those new cars.

The real trouble starts when triglycerides are unusually high in the bloodstream, causing your body to convert VLDL into small, dense LDL. This condition can occur routinely when you eat a high-carb diet (even if it’s a low-fat diet), because excessive insulin production drives the conversion of ingested carbohydrate into fat (triglycerides).

The primary conversion goal on a page drives all of its elements, including copy, design, and layout. Goals that distract visitors from the primary conversion goal should be reworked or removed. Never lose focus of your main objective on the site (conversion). When you lose focus, your conversion rates will drop. It’s that simple.

Successful businesspeople retain a quality most others not only lack but often fail to comprehend, and that’s the unrelenting drive to convert a vision into reality. They

Blessed are they which do hunger and thirst after righteousness: for they shall be filled. —Matthew 5:6 (KJV) Hey, old man.” It was my sister Keri on the line. “I can’t believe you are about to turn forty.” Hearing those words rang hard in my head. How could I be forty? It was time for a reality check. I was passionate about my career. My son Harrison was a wellspring of joy, and six-month-old Mary Katherine had forever changed Corinne’s and my life for the better. Yet, I couldn’t help but think about my shortcomings. Did I reach out to others or was I too self-centered? Was I giving back in proportion to what had been given to me? Was I mindful enough of the teachings of Jesus? Was I His defender? I tortured myself remembering that Dietrich Bonhoeffer and Dr. Martin Luther King Jr. achieved greatness before age forty. How could my life ever measure up to theirs? My big day started with birthday calls, but by lunch I was feeling disappointed. How anticlimactic it seemed. In the afternoon, Corinne suggested we take a drive to a friend’s farm. She led me to a converted barn and swung open the door. “Surprise!” The room was filled with family and friends. Toasts followed. One friend spoke of our work in Africa; another thanked me for helping his parents through a hard financial time; another mentioned my work in the inner city. Small steps, I thought. Tiny acts far from greatness. But wait! Why am I treating forty as a deadline? What better age to begin again to make the world right, to reach out, to give, to defend God’s rightness? Everything old turned new in that moment, and I was on my way. Father, I want to do more than long for a better world. Come with me. Help me make it happen. —Brock Kidd Digging Deeper: Gal 6:9; Eph 2:10

That kind of aura of ambivalence is carried over into Devil May Cry for, after all, Dante in the electronic game is still half-devil, and something brooding and smoldering inside him may yet emerge in future editions of the game. Games technology being what it is, players may in future be able to choose how good or how evil Dante will be. He will never lose his evil side completely. He even has a twin brother who seems destined to convert from evil to good and back again forever. Dante survives in his world of evil because he understands it. He understands it because it is part of him. It is part of his genetic drive. But he makes decisions in his life — rather, the players of the game can decide for him — as to what drives him most, a moral vision or a base, devilish autarky. The way he goes around ruthlessly slaying hordes of his half-cousins, I’d say the equation that makes up Dante is a set of sliding numbers and hypothetical values. For Dante, evil and good are an algebra. They are not absolutes. So it is not as simple as saying ‘there is good in everybody’, but is more to do with complex investigations and calculations as to how best to intersect.

1. Create intimacy: You’ll get more trust—and capture the attention of your prospects—by establishing a personal connection. Your emails should read as if one person has written it to another: one to one. This can be achieved by: using a personal, or plain-text template; using “you” instead of “we”, or “I”; telling stories; and making good use of personalization. For an even greater effect, you can add subtle personalization throughout your copy. For example: “…this is what we’ve heard from other people in [ Tampa ]”. 2. Make users feel special: On top of personalization, you can create exclusivity: “This offer is only for our most engaged users” “…it’s for early adopters” Or appeal to vanity: “Our most successful users want to feel this way…” 3. Demonstrate that you understand their reality: You can create obvious qualifications everyone wants to have assigned to themselves, for example “…people who care about maximizing their return on investment”; or “…savvy marketers”. Illustrate product benefits and value with clear examples that relate to the unique situation of your users. 4. Create urgency: As Zapier did, you can also get creative with deadlines. Use coupons with limited-time offers to accentuate the fear of missing out (FOMO)17: “Offer only available until June 4th…” “Only a few people get this plan…” 5. Use clear actions: Use a CTA that clearly establishes the next steps. Repeat it throughout the email, coming at it from different angles. Use the P.S. to attract the eye and to reinforce the action you want users to take (when appropriate). Keep your emails simple and your messaging scannable. It’s important for users to be able to get the email at a glance. Short and sweet often outperforms long and complex emails. You want a near-instant reaction from your readers. Your email has to build up to the desired action. Use copy to overcome objections, and accentuate the desire to buy or engage. A good email has to: capture attention through the subject line, personalization, or a story; build reader interest by demonstrating either the benefit or the problem; build desire to act by creating information gaps, time constraints, or the fear of missing out; and drive action through a well-timed CTA, telling users exactly what you want them to do. These are really just the four steps of the AIDA model18 (Attention, Interest, Desire, and Action) applied to email copywriting. Don’t get intimidated by copywriting. Emails that are too polished often don’t work as well. Get started crafting your own email offers. We’ll get started working on subject lines in the next chapter.