Does An Article Title Go In Quotes

Perhaps we resist rest not because we can’t find the time, but because we fear the boredom that can accompany doing nothing. But boredom is an important part of our lives. Often it’s used as a catch-all for feeling frustrated or upset or unfocused, but true boredom can be an important signal that something does not feel meaningful. As researcher and philosophy professor Andreas Elpidorou wrote in a journal article titled “The Bright Side of

Now, there is a way for you to get the best of both worlds, and that’s by using niche topics to answer universal questions. For example, an article titled, “How To Be A Better Writer” answers two of our three questions. You know who this article is going to be for, and you know what it’s going to be about. Unfortunately, the PROMISE is a little weak. What does being a “better writer” really mean? What benefits do you receive by becoming a better writer? Why should someone want to become a “better writer” in the first place? Here is where you have a decision to make. You can either make your PROMISE answer a niche question or a broad question—and depending on which you pick will dramatically change the size of your potential Audience. (It will also change the content of the piece.) For example: “How To Be A Better Writer Today, So You Can Start Writing Best-Selling Books Tomorrow” would be a title with a big PROMISE for aspiring authors. If you have no interest in becoming a best-selling author, you probably won’t want to read this piece of writing. It’s more specific, and will resonate more clearly with your target reader, but it won’t reach as many different types of readers. This is the pro/con. “How To Become A Better Writer, Journal More Often, And Live A More Present Life,” on the other hand, has a completely different PROMISE. The question it’s answering is dramatically bigger (“How can I live a more present life?”). The Curiosity Gap here is saying that by becoming a better writer, and using writing as a habit, you can live a more present life. This technique of tying niche topics to universal questions is a powerful way of tapping into new audiences and expanding your reach outside of your particular industry or category. Here are a few more examples: “The Future Of The Biotechnology Industry” is niche (and vague), and can be expanded by changing it to “How The Future Of Biotechnology Is Going To Make All Of Us Happier, Healthier, And Live Longer.” “The Girl Who Ran Away” is good, but it can be clarified and expanded by changing it to, “The Girl Who Ran Away: Family, Loss, And The Power Of Forgiving Those Who Hurt You Most.” “7 Tips For Becoming Smarter” is clear, but a bigger PROMISE can help it reach more people. “7 Tips For Becoming Smarter, Achieving Chess-Master Memory, And Becoming The Most Interesting Person In The Room” To recap: Bigger Questions attract Bigger Audiences Niche Questions attract Niche Audiences Wider Audiences benefit from simple, universal language Niche Audiences benefit from ultra-specific, niche language Titles that only answer 1 of the 3 questions are weak. Titles that answer 2 of the 3 questions are good. Titles that answer all 3 of the questions are exceptional