Direction Instagram Quotes

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If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.
Germany Kent
Suit yourself.’ Sadie shouldered her pack, then helped Annabeth up. ‘You say Carter drew a hieroglyph on your boyfriend’s hand. All well and good, but I’d rather stay in touch with you directly.’ Annabeth smirked. ‘You’re right. Can’t trust boys to communicate.’ They exchanged cell-phone numbers. ‘Just don’t call unless it’s urgent,’ Annabeth warned. ‘Cell-phone activity attracts monsters.’ Sadie looked surprised. ‘Really? Never noticed. I suppose I shouldn’t send you any funny-face selfies on Instagram, then.’ ‘Probably not.’ ‘Well, until next time.’ Sadie threw her arms round Annabeth.
Rick Riordan (The Staff of Serapis (Demigods & Magicians, #2))
In the age of Facebook and Instagram you can observe this myth-making process more clearly than ever before, because some of it has been outsourced from the mind to the computer. It is fascinating and terrifying to behold people who spend countless hours constructing and embellishing a perfect self online, becoming attached to their own creation, and mistaking it for the truth about themselves.20 That’s how a family holiday fraught with traffic jams, petty squabbles and tense silences becomes a collection of beautiful panoramas, perfect dinners and smiling faces; 99 per cent of what we experience never becomes part of the story of the self. It is particularly noteworthy that our fantasy self tends to be very visual, whereas our actual experiences are corporeal. In the fantasy, you observe a scene in your mind’s eye or on the computer screen. You see yourself standing on a tropical beach, the blue sea behind you, a big smile on your face, one hand holding a cocktail, the other arm around your lover’s waist. Paradise. What the picture does not show is the annoying fly that bites your leg, the cramped feeling in your stomach from eating that rotten fish soup, the tension in your jaw as you fake a big smile, and the ugly fight the happy couple had five minutes ago. If we could only feel what the people in the photos felt while taking them! Hence if you really want to understand yourself, you should not identify with your Facebook account or with the inner story of the self. Instead, you should observe the actual flow of body and mind. You will see thoughts, emotions and desires appear and disappear without much reason and without any command from you, just as different winds blow from this or that direction and mess up your hair. And just as you are not the winds, so also you are not the jumble of thoughts, emotions and desires you experience, and you are certainly not the sanitised story you tell about them with hindsight. You experience all of them, but you don’t control them, you don’t own them, and you are not them. People ask ‘Who am I?’ and expect to be told a story. The first thing you need to know about yourself, is that you are not a story.
Yuval Noah Harari (21 Lessons for the 21st Century)
like to see more of Vivian and Luca and maybe other Italian bachelors follow in Rafe’s footsteps, too. ;) I’d love to write a new romantic adventure for Rafe and Ari, too (but is that allowed for Kindle Worlds? Mm..).   Oh, and you can also write to me directly. I love hearing from readers. You can reach me via my website, Facebook, Twitter, and Instagram, or you can also email me.   A list of my works (arranged according to reading order) can be found here and you can also visit my author page on Amazon for book links.   Lastly, for updates on my newest releases and exclusive excerpts for upcoming releases, please consider signing up for my newsletter.   Thank you!
Marian Tee (Devoured (Melody Anne's Billionaire Universe))
She longed for the days when everyone’s eyes weren’t glued to a small screen; when you walked into an elevator and smiled at a stranger, or had a conversation with a cabdriver; when your dinner companion didn’t spend the meal art-directing an Instagram shoot of the peony centerpiece. Imogen sometimes wondered if people weren’t letting social media dictate their entire lives. Did they choose to go to one party over another because it would look better on Instagram? Did they decide to read a story just so they could tweet about it? Have we all become so desperate to share everything that we’ve stopped enjoying our lives?
Lucy Sykes (The Knockoff)
Now, I’m not saying Twitter is inherently a bad thing. Without Twitter, Instagram, and Facebook, we might very well have ended up with Hillary Clinton as president of the United States. During the 2016 election, the mainstream media were so slanted in one direction, so hell bent on twisting my father’s words and making him out to be the worst person who’s ever lived, that there was really nowhere else for him to go but Twitter. If it hadn’t been for the direct person-to-person communication that social media provided, my father might never have been able to break through the mainstream media and the Hollywood propaganda machine and reach as many voters as he needed to reach. So we should give these platforms their due, at the very least.
Donald Trump Jr. (Triggered: How the Left Thrives on Hate and Wants to Silence Us)
I go to one of my favorite Instagram profiles, the.korean.vegan, and I watch her last video, in which she makes peach-topped tteok. The Korean vegan, Joanne, cooks while talking about various things in her life. As she splits open a peach, she explains why she gave up meat. As she adds lemon juice, brown sugar, nutmeg, a pinch of salt, cinnamon, almond extract, maple syrup, then vegan butter and vegan milk and sifted almond and rice flour, she talks about how she worried about whitewashing her diet, about denying herself a fundamental part of her culture, and then about how others don't see her as authentically Korean since she is a vegan. I watch other videos by Joanne, soothed by her voice into feeling human myself, and into craving the experiences of love she talks of and the food she cooks as she does. I go to another profile, and watch a person's hands delicately handle little knots of shirataki noodles and wash them in cold water, before placing them in a clear oden soup that is already filled with stock-boiled eggs, daikon, and pure white triangles of hanpen. Next, they place a cube of rice cake in a little deep-fried tofu pouch, and seal the pouch with a toothpick so it looks like a tiny drawstring bag; they place the bag in with the other ingredients. "Every winter my mum made this dish for me," a voice says over the video, "just like how every winter my grandma made it for my mum when she was a child." The person in the video is half Japanese like me, and her name is Mei; she appears on the screen, rosy cheeked, chopsticks in her hand, and sits down with her dish and eats it, facing the camera. Food means so much in Japan. Soya beans thrown out of temples in February to tempt out demons before the coming of spring bring the eater prosperity and luck; sushi rolls eaten facing a specific direction decided each year bring luck and fortune to the eater; soba noodles consumed at New Year help time progress, connecting one year to the next; when the noodles snap, the eater can move on from bad events from the last year. In China too, long noodles consumed at New Year grant the eater a long life. In Korea, when rice-cake soup is eaten at New Year, every Korean ages a year, together, in unison. All these things feel crucial to East Asian identity, no matter which country you are from.
Claire Kohda (Woman, Eating)
Speaking of enjoying self-abusive behaviors, are either of you actually going to our high school reunion? Ten years, can you believe it? I got invitations by email, Facebook messenger, a direct message on Twitter, another one on Instagram, and some kind of text alert I know I didn’t sign up for.” Perky’s casual drop of this question sets my skin to Creepy-Dude-in-Back-Alley mode. “I’ve been ignoring them all for months,” I say brightly, plastering a smile on my face. “I downloaded the app,” Fiona cheerfully says. “Our high school reunion has an app?” I choke out. As my mouth takes in the yummy curry I’m finally eating, my mind tries to parse what Perky’s up to, and my body keeps hijacking my heart. “Everyone has an app,” Perky says with a hand wave. “I don’t have an app!” I protest. “You can’t keep your smartphone charged above six percent at any given time, Mallory. You don’t deserve an app.” “That’s not— ” Fiona shoves a piece of pakora in my mouth before I can finish.
Julia Kent (Fluffy (Do-Over, #1))
We have to expect the unexpected and keep going, even without a map or direction.
Laurie Nadel (The Five Gifts: Discovering Hope, Healing and Strength When Disaster Strikes)
I respect myself and receive joy form all directions.
Amy Leigh Mercree (Joyful Living: 101 Ways to Transform Your Spirit and Revitalize Your Life)
The dog account’s popularity spread beyond her family and friends to a few thousand people. But on a Monday night in December 2012, the account started gaining fans around the world. After Toffey posted three pictures of Tuna on the Instagram blog that night, the dog’s following grew from 8,500 to 15,000 within 30 minutes. Dasher pulled to refresh the page: 16,000. By the next morning, Tuna was at 32,000 followers. Dasher’s phone started ringing with media requests from around the world. Anderson Cooper’s talk show offered to fly her to DC; she appeared via webcast, thinking it wouldn’t be feasible to take a vacation day. But as requests for appearances continued to come in, her friends warned her about what was coming before she realized it: she would have to quit her job at the Pacific Design Center in Los Angeles and run her dog’s account full-time. It sounded ridiculous, so she took a month off to test the theory. Sure enough, BarkBox, which made a subscription box for pet items, was willing to sponsor Dasher and her friend on an eight-city tour with Tuna. People in various cities came up to her, crying, telling her they were struggling with depression or anxiety and that Tuna was bringing them joy. “That was the first time that I realized how much weight these posts had for people,” Dasher later recalled. “And that’s also when I realized I wanted to do this full-time.” Her life became about managing Tuna’s fame. Berkley, part of Penguin Random House, signed her up to write a book titled Tuna Melts My Heart: The Underdog with the Overbite. That led to more brand deals, plus merchandising to put Tuna’s likeness on stuffed animals and mugs. In her book’s acknowledgments, she thanks Tuna most of all, but also Toffey for sharing the post that changed her life. The tastes of one Instagram employee directly affected her financial success, but also the habits of the two million people who now follow that dog—including Ariana Grande.
Sarah Frier (No Filter: The inside story of Instagram)
The ballroom collective House of Xtravaganza once summed up their position on the matter in a succinct Instagram post: “You can’t be homophobic/transphobic and use terms such as ‘yaaass’ or ‘giving me life’ or ‘werk’ or ‘throwing shade’ or ‘reading’ or ‘spilling tea.’ These phrases are direct products of drag and ball culture. You don’t get to dehumanize black and Latinx queer/trans people and then appropriate our shit.
Amanda Montell (Wordslut: A Feminist Guide to Taking Back the English Language)
studio, and a bar and restaurant. The staff is professional and friendly, and like the hotel in the book, the real hotel is located on the edge of town within easy walking distance of not only shopping, restaurants, museums, and galleries but also Children’s Beach, Jetties Beach, and Brant Point Light. Website: Thenantuckethotel.com; Instagram: @thenantucket. The only accommodation that is directly on the beach is the Cliffside Beach Club, which was the inspiration for my first novel, The Beach Club.
Elin Hilderbrand (The Hotel Nantucket)
Sitting in the Jacuzzi is where I got the idea for my speech to the American people after the events of January 6, 2021. Like most people, I watched the riots unfold at the US Capitol on television and then in great depth on social media. And like most people, I went through a range of emotions. Disbelief. Frustration. Confusion. Anger. Then, finally, sadness. I was sad for our country, because this was a dark day. But I also felt bad for all the men and women, young and old, whom the cameras found, as television networks covered the historic moment and broadcast their angry, desperate, alienated faces across the planet. Whether they liked it or not, this was going to be the mark those people left on the world. This would be their legacy. I thought about them a lot that night as I sat in the Jacuzzi letting the jets loosen up my neck and shoulder muscles, which were tense from the stress of the day. I slowly came to the conclusion that what we all watched that day wasn’t the exercise of political speech, it wasn’t an attempt to refresh the tree of liberty with the blood of patriots and tyrants, as Thomas Jefferson might say . . . it was a cry for help. And I wanted to help them. Since 2003, that has been my life’s focus. Helping people. Public service. Using the power that comes with fame and with political office to make a difference in the lives of as many people as possible. That was the direction my vision took for the third act in the movie of my life. But this was something different. Something more. I was watching all these videos and reading real-time updates on Twitter and Instagram from people who were there. Protesters. Police. Bystanders. Reporters. If they could reach me through social media, I thought, then I could reach them.
Arnold Schwarzenegger (Be Useful: Seven Tools for Life)
Digital marketing expert Angela Liberatore stresses the importance of data analytics, which lets businesses track how well their digital campaigns are doing and make changes if needed. Conversion Rate Optimization (CRO) focuses on improving the website to turn visitors into customers. Mobile marketing makes sure content works well on smartphones and tablets, as more people use these devices. Lastly, marketing automation tools help save time by automatically sending emails or posting on social media. All of these parts together create a strong digital marketing strategy that helps businesses grow, engage customers, and increase sales in today’s digital world. Digital marketing includes several important parts that work together to help businesses reach and connect with their audience online. One part is search engine optimization (SEO), which helps websites show up higher on search engines like Google. Content marketing is another part, where useful things like blog posts, videos, and infographics are made to attract and interest customers. Social media marketing uses platforms like Facebook, Instagram, and LinkedIn to increase brand awareness and build a community. Email marketing allows businesses to send personalized messages directly to their audience. Paid advertising, like Pay-Per-Click (PPC) ads, brings quick traffic to websites. Influencer marketing uses the popularity of influencers to promote products or services.
Angela Liberatore
When you have a business, you don’t use Instagram as your primary selling storefront. That’s what your website is for. Instead, your Instagram profile is meant to drum up interest for your business, gather followers, and direct them to your website to learn more.
Kevin J. Donaldson
Sandra, I need one of the IT guys to send me the feeds for all of Everly Jensen’s social media accounts.” Wait. What? “She’s a senior at Penn. Grew up in Ridgefield, Connecticut. You should be able to locate her easily enough.” “What are you doing?” I interrupt, confused and annoyed. “Facebook, Twitter, Instagram,” he rattles off. “And whatever other sites college girls are currently using to post selfies on the internet. That will be all, Sandra.” He ends the call with a tap to a control on the steering wheel. “Hello, I’m sitting right here. Did you want me to friend-request you or something?” I wave the phone in my hand as I talk. “Because that”—I point in the direction of the speakers in the dashboard—“was a little melodramatic.
Jana Aston (Right (Cafe, #2))
Nicholas is smart, though. He doesn’t push it directly at Vottari. He pushes it through other people Vottari knows and trusts on SnapChat, Instagram, et cetera. They repost it and it keeps showing up in his feeds. That’s it.
Brad Thor (Use of Force (Scot Harvath, #16))
Platform designers in Silicon Valley directly targeted this psychological system when they quantified and displayed the success of every post (likes, shares, retweets, comments) and every user, whose followers are literally called followers. Sean Parker, one of the early leaders of Facebook, admitted in a 2017 interview that the goal of Facebook’s and Instagram’s founders was to create “a social-validation feedback loop . . . exactly the kind of thing that a hacker like myself would come up with, because you’re exploiting a vulnerability in human psychology.
Jonathan Haidt (The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness)
In the rapidly evolving business landscape of Saudi Arabia, the role of digital marketing agencies has become indispensable. As more companies recognize the need to establish a robust online presence, these agencies provide essential services that can significantly enhance brand visibility and customer engagement. From local startups to established enterprises, leveraging the expertise of a digital marketing agency in Saudi Arabia is crucial for staying competitive. Understanding the Local Market A key advantage of working with a digital marketing agency in Saudi Arabia is their deep understanding of the local market dynamics. Saudi Arabia's unique cultural and economic environment demands tailored marketing strategies that resonate with its diverse population. Digital marketing agencies have their fingers on the pulse of local consumer behavior, enabling them to create campaigns that speak directly to the needs and preferences of Saudi consumers. Comprehensive Digital Marketing Services Digital marketing encompasses a wide range of services, and agencies in Saudi Arabia offer comprehensive solutions to meet various business needs. These services include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing services in Saudi Arabia. By employing a multi-faceted approach, agencies can ensure that businesses reach their target audience effectively across multiple channels. Social Media Marketing Services Social media has become a critical component of any digital marketing strategy. With a high percentage of the population active on platforms like Twitter, Instagram, and Snapchat, social media marketing services in Saudi Arabia are essential for brand engagement. Digital marketing agencies help businesses create compelling content and manage their online presence, fostering community interaction and driving brand loyalty. By tailoring social media campaigns to reflect local culture and trends, these agencies can enhance a brand's visibility and relevance. Effective social media marketing not only boosts engagement but also facilitates direct communication between brands and their customers, creating a more personalized
Smith
McFarland understood the power of influencer marketing, paying Kendall Jenner $250,000 for a single Instagram post to drive ticket sales. He preyed directly on the lifestyle Instagram influencers valued.
Sarah Frier (No Filter: The inside story of Instagram)
My feeling about social media is that Instagram and Facebook should be sources of pleasure. Use them in ways that suit you, but also know people will be aware of how you use them. Social media is a way we present ourselves to the world. Like dressing, it’s not the most important thing, but it does imply how you see yourself.    Don’t get mad if people don’t engage with every single thing you do. It’s online. It’s not real life.    There are endless things I don’t like on Instagram: pictures of food, of cats, of watches, of cars. There are sites devoted to just those things and people love them. That’s just not for me. I like pictures of travel and architecture, usually without people in them, what my friend calls “boring pictures.” Let people have their cult ramen and I’ll have Scottish coastlines. There’s room for everybody.    However, if you do start sharing your fabulous life people will take your measure by it. So don’t misrepresent things. Naturally Instagram can become a fine edit, but try not to brag. The same way you wouldn’t in your analog life.    Be aware of how your interaction with your phone and Instagram is affecting those around you. Do you want to delay every meal, every course, with your art-directed overhead shot? Get one shot if you must, then put the phone away and enjoy dinner!
David Coggins (Men and Manners: Essays, Advice and Considerations)
Small Steps In The Right Direction Lead To Lasting Change.
David A. Caren
Over the years, Facebook has executed an effective playbook that does exactly this, at scale. Take Instagram as an example—in the early days, the core product tapped into Facebook’s network by making it easy to share photos from one product to the other. This creates a viral loop that drives new users, but engagement, too, when likes and comments appear on both services. Being able to sign up to Instagram using your Facebook account also increases conversion rate, which creates a frictionless experience while simultaneously setting up integrations later in the experience. A direct approach to tying together the networks relies on using the very established social graph of Facebook to create more engagement. Bangaly Kaba, formerly head of growth at Instagram, describes how Instagram built off the network of its larger parent: Tapping into Facebook’s social graph became very powerful when we realized that following your real friends and having an audience of real friends was the most important factor for long-term retention. Facebook has a very rich social graph with not only address books but also years of friend interaction data. Using that info supercharged our ability to recommend the most relevant, real-life friends within the Instagram app in a way we couldn’t before, which boosted retention in a big way. The previous theory had been that getting users to follow celebrities and influencers was the most impactful action, but this was much better—the influencers rarely followed back and engaged with a new user’s content. Your friends would do that, bringing you back to the app, and we wouldn’t have been able to create this feature without Facebook’s network. Rather than using Facebook only as a source of new users, Instagram was able to use its larger parent to build stronger, denser networks. This is the foundation for stronger network effects. Instagram is a great example of bundling done well, and why a networked product that launches another networked product is at a huge advantage. The goal is to compete not just on features or product, but to always be the “big guy” in a competitive situation—to bring your bigger network as a competitive weapon, which in turn unlocks benefits for acquisition, engagement, and monetization. Going back to Microsoft, part of their competitive magic came when they could bring their entire ecosystem—developers, customers, PC makers, and others—to compete at multiple levels, not just on building more features. And the most important part of this ecosystem was the developers.
Andrew Chen (The Cold Start Problem: How to Start and Scale Network Effects)
We are a culture that confuses busyness with purpose. Social media with connection. Instagram scrolling with therapy and spiritual direction. Wealth with wellbeing. And self-obsession with vulnerability.
Karen Joy Hardwick (The Connected Leader: 7 Strategies to Empower Your True Self and Inspire Others)
matcha do about nothing A matcha-and-prosecco mix seems to me to be the stuff Instagram dreams are made of (hint, hint #LittlePine #shamelesspromotion #helpussavetheanimals). This drink may not know if it’s up or down, but either way, it’s packed with antioxidants which, while it may not be the most important consideration of happy hour, I’d imagine is a welcome perk nonetheless. For a virgin version of this drink, simply replace prosecco with sparkling water. TIME: 3 MINUTES SERVES: 1 1 tablespoon sugar ½ teaspoon matcha powder ¼ teaspoon matcha powder ½ ounce hot water 1½ ounces Simple Syrup 1½ ounces fresh lemon juice Prosecco (roughly 2 ounces) Lemon wheel, for garnish Mix the sugar and ¼ teaspoon of the matcha powder in a small bowl with a dry barspoon until you’ve made a pale green sugar. Pour the matcha sugar onto a small plate and set aside. Combine the remaining ¼ teaspoon matcha powder and hot water directly in a highball glass. Use an electric frother to whisk the matcha until a smooth, creamy texture is achieved. Add ice to the matcha mixture, filling the glass to the rim. Add the simple syrup and lemon juice. Top off the glass with prosecco. Stir the cocktail with a barspoon, briefly and lightly. Cut a small notch in the lemon wheel. Following the line of the notch, coat half the wheel in matcha sugar by carefully and evenly pressing that half into the matcha sugar. Position the coated lemon wheel on the edge of the glass. Serve and enjoy.
Moby (The Little Pine Cookbook: Modern Plant-Based Comfort)
-What is deafness? -A defect in the ear, due to which the mind does not receive any information about sounds. -But sometimes the mind simply decides to ignore sounds despite receiving data. When it is engaged in something, for example, sleeping, our minds often receive sounds and decide to ignore them, just like that, even though there is no hearing impairment. Sight, touch, taste, smell, the mind can ignore its input if it so desires. He looked directly into his eyes, and advanced towards him a little, he said in a tone of ambiguity: But what if we already have this appropriate sense, Ruslan, but our minds interpret their data at will. Or decided to ignore it completely for some reason. And what is this sense? Let's agree to call it zero sense. The sense through which we can receive the data of the original color of the apple.
Ahmad I. AlKhalel (Zero Moment: Do not be afraid, this is only a passing novel and will end (Son of Chaos Book 1))
When someone subscribes to your list, they’ve opened a direct line of communication. Using the Five Awareness States, this direct line uniquely allows you to nurture and develop a subscriber across all stages of awareness. This is one of the great features unique to email marketing. Remember, email is the only communication channel on the internet that you completely control. No algorithm changes, no policy updates, no platform risk - and potentially fully automated. This is part of the reason terms such as “inbound” and “funnels” are almost synonymous with email. Just try progressing and tracking a potential customer’s Awareness State on a platform like Facebook or Instagram. It will be very difficult, if you’re able to pull it off at all.
Matt Treacey (Natural Orders: Email Marketing Automation Strategy for Small Online Business)
One of the first scientific papers to write about exercise-induced myokines labeled them “hope molecules.” Ultra-endurance athletes talk about the metaphor of putting one foot in front of the other—how learning that you can take one more step, even when it feels like you can’t possibly keep going, builds confidence and courage. The existence of hope molecules reveals that this is not merely a metaphor. Hope can begin in your muscles. Every time you take a single step, you contract over two hundred myokine-releasing muscles. The very same muscles that propel your body forward also send proteins to your brain that stimulate the neurochemistry of resilience. Importantly, you don’t need to run an ultramarathon across the Arctic to infuse your bloodstream with these chemicals. Any movement that involves muscular contraction—which is to say, all movement—releases beneficial myokines. It seems likely that some ultra-endurance athletes are drawn to the sport precisely because they have a natural capacity to endure. The extreme circumstances of these events allow them to both challenge and enjoy that part of their personality. Yet it’s also possible that the intense physical training contributes to the mental toughness that ultra-endurance athletes demonstrate. Endurance activities like walking, hiking, jogging, running, cycling, and swimming, as well as high-intensity exercise such as interval training, are especially likely to produce a myokinome that supports mental health. Among those who are already active, increasing training intensity or volume—going harder, faster, further, or longer—can jolt muscles to stimulate an even greater myokine release. In one study, running to exhaustion increased irisin levels for the duration of the run and well into a recovery period—an effect that could be viewed as an intravenous dose of hope. Many of the world’s top ultra-endurance athletes have a history of depression, anxiety, trauma, or addiction. Some, like ultrarunner Shawn Bearden, credit the sport with helping to save their lives. This, too, is part of what draws people to the ultra-endurance world. You can start off with seemingly superhuman abilities to endure, or you can build your capacity for resilience one step at a time. Months after I spoke with Bearden, an image from his Instagram account appeared in my feed. It was taken from the middle of a paved road that stretches toward a mountain range, with grassy fields on either side. The sky is blue, except for a huge dark cloud that appears to be hovering directly over the person taking the photo. I remembered how Bearden had described his depression as a black thundercloud rolling in. Under the Instagram photo, Bearden had written, “Tons of wind today, making an easy run far more challenging. So happy to be able to do this. Every day above ground is a good day.” Below, a single comment cheered him on, like a fellow runner on the trail: “Amen to this! Keep striving.
Kelly McGonigal (The Joy of Movement: How exercise helps us find happiness, hope, connection, and courage)
A platform is a raised, level surface on which people or things can stand. A platform business works in just that way: it allows users—producers and consumers of goods, services, and content— to create, communicate, and consume value through the platform. Amazon, Apple’s App Store, eBay, Airbnb, Facebook, LinkedIn, Pay- Pal, YouTube, Uber, Wikipedia, Instagram, etsy, Twitter, Snapchat, Hotel Tonight, Salesforce, Kickstarter, and Alibaba are all platform businesses. While these businesses have done many impressive things, the most relevant to us is that they have created an oppor- tunity for anyone, even those with limited means, to share their thoughts, ideas, creativity, and creations with millions of people at a low cost. Today, if you create a product or have an idea, you can sell that product or share that idea with a substantial audience quickly and cost-effectively through these platforms. Not only that, but the platforms arguably give more power to individuals than corporations since they’re so efficient at identifying ulterior motives or lack of authenticity. The communities on these platforms, many of whom are millennials, know when they’re being sold to rather than shared with, and quickly eliminate those users from their con- sciousness (a/k/a their social media feeds). Now, smaller organizations and less prosperous individuals are able to sell to or share their products, services, or content with more targeted demographics of people. That’s exactly what the modern consumer desires: a more personalized, connected experience. For example, a Brooklyn handbag designer can sell her handbags to a select group of customers through one of the multitude of fashion or shopping platforms and create an ongoing dialogue with her audience through a communication platform such as Instagram. Or an independent filmmaker from Los Angeles can create a short film using a GoPro and the editing software on their Mac and then instantly share it with countless people through one of a dozen video platforms and get direct feedback. Or an author can write a book and sell it directly from his or her website and social channels to anyone who’s excited about it. The reaction to standardization and globalization has been enabled by these platforms. Customers can get what they want, from whomever they want, whenever they want it. It’s a revised and personalized version of globalization that allows us to maintain and enhance the cultural connections that create the meaning we crave in our lives.
Alan Philips (The Age of Ideas: Unlock Your Creative Potential)
What I want to encourage you to do is use a tool like Iconosquare to determine the best times of the day to post for your target demographic. You will be able to see how engaged your audience is and specifically when that engagement is occurring. The app records your posting times and shows your audience engagement over a 24-hour period. You can see which days are important and which times of the day are best for posting. If you have your Facebook page attached to your Instagram page you will get analytics directly from your Instagram page, but I still like to use Iconosquare
Jeremy McGilvrey (Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits)
Mom sends me another text with pictures of cakes she found on Pinterest for a gender reveal party. “How do you feel about having a gender reveal party?” Iask. “What is that?” Archer gets up to make a pot of coffee. “Basically a party announcing if the baby is a boy or girl. You don’t tell anyone until the end, and you pop a balloon with pink or blue confetti in it or something.” “And it’s a thing people donow?” “Yeah. If you have a halfway decent Instagram following and you don’t do one, people will wonder what’s wrong withyou.” Archer chuckles. “I don’t really care either way. Any excuse to have a party is good in my book. Do you want to haveone?” “I know they’re a little lame, but yeah.” I bite my lip, looking at the photos my mom sent. I haven’t told anyone besides my family and Marissa about the baby. I’m a modern woman with a successful job, and shouldn’t worry about people judging me over having a baby when I’m not married. But I do, just abit. “Then let’s doit.” Archer’s words make me smile. “My mom is going to go crazy over this. She wants to know where to have the party?” It’s a simple question, but I know it raises the same concerns to Archer too. He turns on the coffee maker and comes back to the table. “If you’re going to take impressive Instagram pictures, your parents’ farm has the perfect setting.” “I’m glad you have your priorities in check.” He nods. “I gotcha, babe. We’ll make sure to have everything posed perfectly. I’ll even take pictures of all my food before I eat it. Actually, we could invest in some of that realistic-looking fake food. I hear it photographs better.” I look at Archer, a big smile on my face. He makes it so easy tofall. “Good idea. Anything for the likes.” “Exactly. The number of likes is a direct correlation to how loved this baby is. We really have to step itup.
Emily Goodwin (End Game (Dawson Family, #2))
In today's digital age, you are responsible for the things you post online and those things can both directly and indirectly affect your brand.
Germany Kent
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