Digital Transformation Quotes

5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself

Because we’ve transformed the world from a place of scarcity to a place of overwhelming abundance: Drugs, food, news, gambling, shopping, gaming, texting, sexting, Facebooking, Instagramming, YouTubing, tweeting . . . the increased numbers, variety, and potency of highly rewarding stimuli today is staggering. The smartphone is the modern-day hypodermic needle, delivering digital dopamine 24/7 for a wired generation.

There is an absolute need for organizations to innovate, grow, transform, and reinvent themselves faster than ever before.

Technology trust is a good thing, but control is a better one.

By giving us control, our new technologies tend to enhance existing idols in our lives. Instead of becoming more like Christ through the forming and shaping influence of the church community, we form, and shape, and personalize our community to make it more like us. We take control of things that are not ours to control. Could it be that our desire for control is short-circuiting the process of change and transformation God wants us to experience through the mess of real world, flesh and blood, face-to-face relationships?

If we all work together there is no telling how we can change the world through the impact of promoting positivity online.

Anything that can be automated, cognified, decentralized, digitized, disintermediated, or virtualized will be. These shifts will radically transform every aspect of the economy, including industries, sectors, professions, jobs… even the meaning of work itself.

It takes 20 years to build a reputation and few minutes of cyber-incident to ruin it.

In a small company, the CTO, R&D, the COO, and even the CEO or cofounders or owners can be responsible for reviewing documentation. Don’t rely on your memory; write it down. Ideas become reality when we speak them and write them. So document them in an idea journal (digital or traditional) without judgment at the time. Inventors (and especially software developers) tend to edit or judge ideas and conclude they are not patentable because they were simple—even though they solve important problems and do not exist elsewhere.

A fundamental approach to life transformation is using social media for therapy; it forces you to have an opinion, provides intellectual stimulation, increases awareness, boosts self-confidence, and offers the possibility of hope.

As Corona Virus (COVID-19) Pandemic continues to spread, thousands of companies are now thankful for their successful digital transformation strategy while many others are in great agony of not doing it correctly.

The sustainable success of digital transformation comes from a carefully planned organisational change management process that meets two key objectives, one being the company culture, and the other one is empowering its employees

The “result” of micromanagement is perhaps tangible in the short run, but more often causes damage for the long term.

Social tools leave a digital audit trail, documenting our learning journey—often an unfolding story—and leaving a path for others to follow.

Coherence improves business flow; resilience makes business robust and anti-fragile.

Cloud is the digital wonderland of Internet of Things, powered by Artificial Intelligence and Big Data

The future is closer than you think. You can pay attention now or watch the transformation happen right in front of your eyes

For matured organisations with digitally empowered employees, working from home during lockdown due to COVID-19, is nothing but BAU, they are achieving, employees are engaged and trust is built.

Google attracts the best talents of the world; why their cloud computing will not be the most secure?

To think critically, it is first maturing and distancing a bit from self, no matter what level one lives on Maslow’s hierarchy of needs.

You have nothing to lose but the chains of reality.

Agile is more a “direction,” than an “end.” Transforming to Agile culture means the business knows the direction they want to go on.

The purpose of Innovation Management is to prepare everything to maximize the transformation of an idea to innovation, through well-prepared processes and structures.

Taking the multidimensional hybrid models for going digital is all about how to strike the right balance of reaping quick wins and focusing on the long-term strategic goals.

A shift in mindset is required to thrive in the current era and this cannot be achieve at an academic level, social latitude or political sphere but at a personal level.

Innovation, creativity and an ability to solve real life problems remain the most prized skills in today’s economy

Just implementing technology alone does not produce a digital transformation. Changing an organization by taking advantage of the potential of technologies does.

Great CIOs are great storytellers, envision and communicate a full-fledged, people-centric digital transformation.

A well-defined set of digital rules are not for limiting innovation, but for setting the frame of relevance and guide through changes and digital transformation.

Digital transformation represents a break with the past, having a high level of impact and complexity.

Right to peace stands on the pillars of freedom of expression, respect for human rights, cultural diversity and scientific cooperation. Right to peace transform culture of war to a culture of peace. It is also saving humanity from the dangers of dark democracy, which exploits innocent citizens by implementing wrong law, purchased press and digital surveillance.

A seamless digital transformation requires a vision to convey “WHY,” a solid strategy to clarify “WHAT,” and a technical specification to articulate “HOW” you want to transform radically.

Digital freedom stops where that of users begins... Nowadays, digital evolution must no longer be offered to a customer in trade-off between privacy and security. Privacy is not for sale, it's a valuable asset to protect.

We think it’s time to refocus on what’s healthy for the vast majority of workers, for the businesses that aren’t at the cutting edge of digital transformation, and for all of us who don’t want to be subject to the whims of a few out-of-touch billionaires.

Just like the way a beautiful butterfly can’t come into life without its transformation cycle from egg to larva, caterpillar to pupa and finally to a brilliant creation, to become a successful digitally transformed organisation, similar transformational stages are essential.

By working backward from their deep values to their technology choices, digital minimalists transform these innovations from a source of distraction into tools to support a life well lived. By doing so, they break the spell that has made so many people feel like they’re losing control to their screens.

We no longer live in a mass-media world with a few centralized choke points with just a few editors in charge, operated by commercial entities and governments. There is a new, radically different mode of information and attention flow: the chaotic world of the digitally networked public sphere (or spheres) where ordinary citizens or activists can generate ideas, document and spread news of events, and respond to mass media. This new sphere, too, has choke points and centralization, but different ones than the past. The networked public sphere has emerged so forcefully and so rapidly that it is easy to forget how new it is. Facebook was started in 2004 and Twitter in 2006. The first iPhone, ushering in the era of the smart, networked phone, was introduced in 2007. The wide extent of digital connectivity might blind us to the power of this transformation. It should not. These dynamics are significant social mechanisms, especially for social movements, since they change the operation of a key resource: attention… Attention is oxygen for movements. Without it, they cannot catch fire.

Digital assets will be much bigger and faster you than analog assets and decentralized products will be much bigger than centralized products.

Social media has totally changed the way brands and businesses use technology for marketing. 

One main key to successful business growth is digital promotion; apart from having the right team you must also use the right tools to drive your message

Organisations need to look into AI through the lens of business capabilities rather than technology viewpoints

An integrated automation factory should ensure cost savings, stabilisation and reduced turnaround times across all services.

Digital speed is faster than anything in traditional businesses. Without a digital presence, it’s easy to be lost in the ocean of a fast-moving strategy

The digital age could not become truly transformational until computers became truly personal.

To make change sustain, the important thing is “end-to-end” performance.

Wisdom in the workplace means to inspire creativity, learning, and progression, but discourage unprofessionalism and negativity.

Awareness is the first step of Change Management, it starts from the mindset level.

The era of artificial intelligence has arrived. You, who only felt far from artificial intelligence, and the growing dream trees, are now inseparable from artificial intelligence.

Digital disruption and the impact of coronavirus will bring the 2030 technological advancement earlier than predicted

The current education system does not need changing, it is ripe for disruption, it need transformation. The education system needs a revolution.

Your mindset determines your destiny, so choose positivity and watch you life transform.

Although inefficiencies present themselves in different ways, AI can be a great tool to automate repetitive and time-consuming work where human-level decision-making is involved.

As late as 2000, Cukier and Mayer-Schönberger note, only 25 per cent of the world’s stored information was in a digital form. Today that proportion is 98 per cent.5

The strategists need a game theory view for a game-changing strategy in our platform world

The paradigms and behaviors of digital leaders are VERY different from traditional management.

Today, disruption is the ultimate value generator, knowledge is a commodity and innovation a way forward.

The pace in the #digital age will force us to review our paradigms on a quarterly basis

By the late twentieth century, our time, a mythic time, we are all chimeras, theorized and fabricated hybrids of machine and organism; in short, we are cyborgs.The cyborg is our onthology; it gives us our politics. the cyborg is a condensed image of both imagination and material reality, the two joined centers structuring any possibility of historical transformation.

What is the library? If one believes Mallarmé’s antithesis, then the library would first of all be the place of instrumental spirituality. As a consequence, it would be a place of “production,” because the instrument exercises (instruire) a material, which it trans-forms. It would be the place of the life of spirit, of its genesis—but of its material genesis. In short, the library is a place of writing. It is at once the place of the conservation and elaboration of forms of knowledge—of their memory. But this memory is dead: supported by inorganic, yet organized objects, those which Husserl names “spirit-invested objects.” On the other hand, the library is trans-formed as a network, which is to say that it is digitized—and so it requires “new spiritual instruments.

New technologies are impacting consumer consumption and driving technological innovations in digital media, so if you want to remain relevant you must become comfortable with the ever-changing creative process.

ways that digitality works to cross the boundaries within and across traditional learning institutions. How do collaborative, interdisciplinary, multi-institutional learning spaces help to transform traditional

Three profoundly destabilizing scientific ideas ricochet through the twentieth century, trisecting it into three unequal parts: the atom, the byte, the gene. Each is foreshadowed by an earlier century, but dazzles into full prominence in the twentieth. Each begins its life as a rather abstract scientific concept, but grows to invade multiple human discourses-thereby transforming culture, society, politics, and language. But the most crucial parallel between the three ideas, by far, is conceptual: each represents the irreducible unit-the building block, the basic organizational unit-of a larger whole: the atom, of matter; the byte (or "bit"), of digitized information; the gene, of heredity and biological information.

The transition to virtual machines (optimizing the allocation of processing cycles) and to cloud computing (optimizing storage allocation) marks the beginning of a transformation into a landscape where otherwise wasted resources are being put to use.

algorithms with names such as BigTable, MapReduce, and Percolator are systematically converting the numerical address matrix into a content-addressable memory, effecting a transformation that constitutes the largest computation ever undertaken on planet Earth.

The questions that we must ask ourselves, and that our historians and our children will ask of us, are these: How will what we create compare with what we inherited? Will we add to our tradition or will we subtract from it? Will we enrich it or will we deplete it?

The very principles of economics suggest that scarcity, validity, and demand can transform anything, even a stone, into a Store-of-Value (SoV). Such an event will happen only once in an era and we are extremely fortunate to be witnessing the birth of a new type of SoV, the Crypto.

Business and National leaders who lack the ability to come up with the visions of the future for their organizations and countries, with wishful thinking that the world will go back to normal, will lead their businesses and countries to Digital Extinction. Digital transformation is not an event, it is a series of disruptive events and any leader, business or national that thought, after the pandemic things will go back to normal, such thinking leaders have a perfect recipe to lead their organizations and countries through the shortcut to digital extinction.

Every computing device today has five basic components: (1) the integrated circuits that do the computing; (2) the memory units that store and retrieve information; (3) the networking systems that enable communications within and across computers; (4) the software applications that enable different computers to perform myriad tasks individually and collectively; and (5) the sensors—cameras and other miniature devices that can detect movement, language, light, heat, moisture, and sound and transform any of them into digitized data that can be mined for insights.

The poem “Brother” by Pat Parker addresses the violence Black women face in their own communities while trying to address systemic oppression: Brother I don’t want to hear about how my real enemy is the system. i’m no genius, but i do know that system you hit me with is called a fist.

My core fear is that we are, as a culture, as a species, becoming shallower; that we have turned from depth--from the Judeo-Christian premise of unfathomable mystery--and are adapting ourselves to the ersatz security of a vast lateral consciousness. That we are giving up on wisdom, the struggle for which has for millennia been central to the very idea of culture, and that we are pledging instead to a faith in the web. What is our idea, our ideal, of wisdom these days? Who represents it? Who even invokes it? Our postmodern culture is a vast fabric of completing isms; we are leaderless and subject to the terrors, masked as the freedoms, of an absolute relativism. It would be wrong to lay all the blame at the feet of technology, but more wrong to ignore the great transformative impact of new technological systems--to act as if it's all just business as usual.

To perform the Add-3 task, you must hold several digits in your working memory at the same time, associating each with a particular operation: some digits are in the queue to be transformed, one is in the process of transformation, and others, already transformed, are retained for reporting.

System 2 and the electrical circuits in your home both have limited capacity, but they respond differently to threatened overload. A breaker trips when the demand for current is excessive, causing all devices on that circuit to lose power at once. In contrast, the response to mental overload is selective and precise: System 2 protects the most important activity, so it receives the attention it needs; “spare capacity” is allocated second by second to other tasks. In our version of the gorilla experiment, we instructed the participants to assign priority to the digit task. We know that they followed that instruction, because the timing of the visual target had no effect on the main task. If the critical letter was presented at a time of high demand, the subjects simply did not see it. When the transformation task was less demanding, detection performance was better.

Digital Masters spend time understanding customer behavior and designing the customer experience from the outside in. A Digital Master figures out what customers do and why, where, and how they do it. The company then works out where and how the experience can be digitally enhanced across channels.

Half of US doctors use the app known as Epocrates, a digital drug-reference resource that computerizes the task of finding out how different drugs interact. This task was once a time-consuming, often inconclusive piece of excavation from a 2,500-page drug-reference manual, known as the Physicians Desk Reference.

Digital technologies will no more solve the so-called ‘crisis in education’ than airbags will stop drivers from having accidents.  What digital technologies can do, however, is to dramatically accelerate the changes in behaviours, values, and actions, which then transform the way we learn and our capacity to learn.

Bitcoin represents a fundamental transformation of money. An invention that changes the oldest technology we have in civilization. That changes it radically and disruptively by changing the fundamental architecture into one where every participant is equal. Where transaction has no state or context other than obeying the consensus rules of the network that no one controls. Where your money is yours. You control it absolutely through the application of digital signatures, and no one can censor it, no one can seize it, no one can freeze it. No one can tell you what to do or what not to do with your money. It is a system of money that is simultaneously, absolutely transnational and borderless. We’ve never had a system of money like that.

In the competitive world of digital marketing, converting prospects into loyal customers is the ultimate goal for any business. CallTrack.AI emerges as a revolutionary tool in this quest, leveraging the power of artificial intelligence to transform the lead generation process. How CallTrack.AI redefines the approach to capturing and nurturing leads, ultimately leading to higher conversion rates and a robust customer base?

There are many buzzwords that gloss over these operations and their economic origins: “ambient computing,” “ubiquitous computing,” and the “internet of things” are but a few examples. For now I will refer to this whole complex more generally as the “apparatus.” Although the labels differ, they share a consistent vision: the everywhere, always-on instrumentation, datafication, connection, communication, and computation of all things, animate and inanimate, and all processes—natural, human, physiological, chemical, machine, administrative, vehicular, financial. Real-world activity is continuously rendered from phones, cars, streets, homes, shops, bodies, trees, buildings, airports, and cities back to the digital realm, where it finds new life as data ready for transformation into predictions, all of it filling the ever-expanding pages of the shadow text.4

The biggest problem in AFRICA, is the government/public service leaders ensure that the education system teaches them WHAT to think and NOT HOW TO THINK. IT embeds a Fixed Mindest of Learned Helplessness. We can ReThink Resilience and psycap to transform the people, but the leaders won't be too happy when the voters can think beyond learned helplessness and a go beyond a liming culture 2000 years out of date. We need to Rethink Education and culture in the digital age.

India is a land where contradictions will continue to abound, because there are many Indias that are being transformed, with different levels of intensity, by different forces of globalization. Each of these Indias is responding to them in different ways. Consider these coexisting examples of progress and status quo: India is a nuclear-capable state that still cannot build roads that will survive their first monsoon. It has eradicated smallpox through the length and breadth of the country, but cannot stop female foeticide and infanticide. It is a country that managed to bring about what it called the ‘green revolution’, which heralded food grain self-sufficiency for a nation that relied on external food aid and yet, it easily has the most archaic land and agricultural laws in the world, with no sign of anyone wanting to reform them any time soon. It has hundreds of millions of people who subsist on less that a dollar a day, but who vote astutely and punish political parties ruthlessly. It has an independent judiciary that once set aside even Indira Gandhi’s election to parliament and yet, many members of parliament have criminal records and still contest and win elections from prison. India is a significant exporter of intellectual capital to the rest of the world—that capital being spawned in a handful of world class institutions of engineering, science and management. Yet it is a country with primary schools of pathetic quality and where retaining children in school is a challenge. India truly is an equal opportunity employer of women leaders in politics, but it took over fifty years to recognize that domestic violence is a crime and almost as long to get tough with bride burning. It is the IT powerhouse of the world, the harbinger of the offshore services revolution that is changing the business paradigms of the developed world. But regrettably, it is also the place where there is a yawning digital divide.

Given an area of law that legislators were happy to hand over to the affected industries and a technology that was both unfamiliar and threatening, the prospects for legislative insight were poor. Lawmakers were assured by lobbyists a) that this was business as usual, that no dramatic changes were being made by the Green or White papers; or b) that the technology presented a terrible menace to the American cultural industries, but that prompt and statesmanlike action would save the day; or c) that layers of new property rights, new private enforcers of those rights, and technological control and surveillance measures were all needed in order to benefit consumers, who would now be able to “purchase culture by the sip rather than by the glass” in a pervasively monitored digital environment. In practice, somewhat confusingly, these three arguments would often be combined. Legislators’ statements seemed to suggest that this was a routine Armageddon in which firm, decisive statesmanship was needed to preserve the digital status quo in a profoundly transformative and proconsumer way. Reading the congressional debates was likely to give one conceptual whiplash. To make things worse, the press was—in 1995, at least—clueless about these issues. It was not that the newspapers were ignoring the Internet. They were paying attention—obsessive attention in some cases. But as far as the mainstream press was concerned, the story line on the Internet was sex: pornography, online predation, more pornography. The lowbrow press stopped there. To be fair, the highbrow press was also interested in Internet legal issues (the regulation of pornography, the regulation of online predation) and constitutional questions (the First Amendment protection of Internet pornography). Reporters were also asking questions about the social effect of the network (including, among other things, the threats posed by pornography and online predators).

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Once the NSA embraced the Internet and a drift-net style of data collection, the agency was transformed. The bulk collection of phone and e-mail metadata, both inside the United States and around the world, has now become one of the NSA’s core missions. The agency’s analysts have discovered that they can learn far more about people by tracking their daily digital footprints through their metadata than they could ever learn from actually eavesdropping on their conversations. What’s more, phone and e-mail logging data comes with few legal protections, making it easy for the NSA to access.

Myth Number 4: Social Media Is the Shiny New Thing. Two Years from Now, That Bubble Will Burst Yes, it is the shiny new thing. No, two years from now, that bubble will not burst. There is no bubble. What social media represents is an evolution in the field of communications, just as the Internet and mobility before it. The tools will change, the platforms will evolve, but the way in which people communicate with other people through digital networks and electronic devices has been fundamentally transformed through the development of social media. We did not grow tired of the telephone, of the...

Initially, the internet was celebrated as a medium of boundless liberty.... As it turned out, such euphoria was an illusion. Today, unbounded freedom and communication are switching over into total control and surveillance. More and more, social media resemble digital panoptic.... Secrets, foreigners, and otherness represent impediments to unbounded communication. Communication goes faster when it is smoothed out--that is when thresholds, walls, and gaps are removed. This also means stripping people of interiority, which blocks and slows down communication.... The negativity of otherness or foreignness is de-interiorized and transformed into the positivity of communicable and consumable difference: "diversity".... The dispositive of transparency has the further consequence of promoting total conformity.... It is as if everyone were watching over everyone else--even before intelligent agencies or secret services have stepped in to supervise and steer. Invisible moderators smooth out communication and calibrate it to what is generally understood and accepted. Such primary, intrinsic surveillance proves much more problematic than the secondary, extrinsic surveillance undertaken by secret services and spying agencies.

And so, when I tell stories today about digital transformation and organizational agility and customer centricity, I use a vocabulary that is very consistent and very refined. It is one of the tools I have available to tell my story effectively. I talk about assumptions. I talk about hypotheses. I talk about outcomes as a measure of customer success. I talk about outcomes as a measurable change in customer behavior. I talk about outcomes over outputs, experimentation, continuous learning, and ship, sense, and respond. The more you tell your story, the more you can refine your language into your trademark or brand—what you’re most known for. For example, baseball great Yogi Berra was famous for his Yogi-isms—sayings like “You can observe a lot by watching” and “When you come to a fork in the road, take it.” It’s not just a hook or catchphrase, it helps tell the story as well. For Lean Startup, a best-selling book on corporate innovation written by Eric Ries, the words were “build,” “measure,” “learn.” Jeff Patton, a colleague of mine, uses the phrase “the differences that make a difference.” And he talks about bets as a way of testing confidence levels. He’ll ask, “What will you bet me that your idea is good? Will you bet me lunch? A day’s pay? Your 401(k)?” These words are not only their vocabulary. They are their brand. That’s one of the benefits of storytelling and telling those stories continuously. As you refine your language, the people who are beginning to pay attention to you start adopting that language, and then that becomes your thing.

personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company. This is

Transhumanism is Terrorism (The Sonnet) Intelligence comes easy, accountability not so much, Yet intelligence is complex, accountability is simple. Technology comes easy, transformation not so much, Yet technology is complicated, transformation is simple. In olden days there were just nutters of fundamentalism, Today there are nutters of nationalism and transhumanism. Some are obsessed with land, others with digital avatars, While humanity battles age-old crises like starvationism. When too much logic, coldness and pomposity set in, Common sense humanity goes out of the window. Once upon a time religion was the opium of all people, Today transhumanism and singularity are opium of the shallow. To replace the sky god with a computer god isn't advancement. Real advancement is when nobody suffers from scarcity of sustenance.

THERE ARE EXTRAORDINARY librarians in every age. Many of today’s librarians, such as Jessamyn West, Sarah Houghton, and Melissa Techman, have already made the transition and become visionary, digital-era professionals. These librarians are the ones celebrated in Marilyn Johnson’s This Book Is Overdue! and the ones who have already created open-source communities such as Code4Lib, social reading communities such as LibraryThing and GoodReads, and clever online campaigns such as “Geek the Library.” There are examples in every big library system and in every great library and information school. These leaders are already charting the way toward a new, vibrant era for the library profession in an age of networks. They should be supported, cheered on, and promoted as they innovate. Their colleagues, too, need to join them in this transformation.

This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company.

This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company. This

Implementing a Worry Period involves these steps: 1. Choose a designated time: Select a consistent time slot each day for your Worry Period (around 10–20 minutes). This will be the time when you dedicate your full attention to addressing worries. 2. Write down your worries: Use a notebook or digital tool to jot down worries. Externalizing thoughts creates a sense of containment. 3. Break worries into tasks: As you list your worries, distinguish between those you can control (within your circle of influence, meaning you can take actions that influence the outcome) and those you cannot. For the worries within your control, create actionable steps to address each concern. Transforming your worries into concrete actions makes them more manageable. 4. Practice mindfulness: When worries arise during the day, remind your mind that you will address them during the designated Worry Period.

So which theory did Lagos believe in? The relativist or the universalist?" "He did not seem to think there was much of a difference. In the end, they are both somewhat mystical. Lagos believed that both schools of thought had essentially arrived at the same place by different lines of reasoning." "But it seems to me there is a key difference," Hiro says. "The universalists think that we are determined by the prepatterned structure of our brains -- the pathways in the cortex. The relativists don't believe that we have any limits." "Lagos modified the strict Chomskyan theory by supposing that learning a language is like blowing code into PROMs -- an analogy that I cannot interpret." "The analogy is clear. PROMs are Programmable Read-Only Memory chips," Hiro says. "When they come from the factory, they have no content. Once and only once, you can place information into those chips and then freeze it -- the information, the software, becomes frozen into the chip -- it transmutes into hardware. After you have blown the code into the PROMs, you can read it out, but you can't write to them anymore. So Lagos was trying to say that the newborn human brain has no structure -- as the relativists would have it -- and that as the child learns a language, the developing brain structures itself accordingly, the language gets 'blown into the hardware and becomes a permanent part of the brain's deep structure -- as the universalists would have it." "Yes. This was his interpretation." "Okay. So when he talked about Enki being a real person with magical powers, what he meant was that Enki somehow understood the connection between language and the brain, knew how to manipulate it. The same way that a hacker, knowing the secrets of a computer system, can write code to control it -- digital namshubs?" "Lagos said that Enki had the ability to ascend into the universe of language and see it before his eyes. Much as humans go into the Metaverse. That gave him power to create nam-shubs. And nam-shubs had the power to alter the functioning of the brain and of the body." "Why isn't anyone doing this kind of thing nowadays? Why aren't there any namshubs in English?" "Not all languages are the same, as Steiner points out. Some languages are better at metaphor than others. Hebrew, Aramaic, Greek, and Chinese lend themselves to word play and have achieved a lasting grip on reality: Palestine had Qiryat Sefer, the 'City of the Letter,' and Syria had Byblos, the 'Town of the Book.' By contrast other civilizations seem 'speechless' or at least, as may have been the case in Egypt, not entirely cognizant of the creative and transformational powers of language. Lagos believed that Sumerian was an extraordinarily powerful language -- at least it was in Sumer five thousand years ago." "A language that lent itself to Enki's neurolinguistic hacking." "Early linguists, as well as the Kabbalists, believed in a fictional language called the tongue of Eden, the language of Adam. It enabled all men to understand each other, to communicate without misunderstanding. It was the language of the Logos, the moment when God created the world by speaking a word. In the tongue of Eden, naming a thing was the same as creating it. To quote Steiner again, 'Our speech interposes itself between apprehension and truth like a dusty pane or warped mirror. The tongue of Eden was like a flawless glass; a light of total understanding streamed through it. Thus Babel was a second Fall.' And Isaac the Blind, an early Kabbalist, said that, to quote Gershom Scholem's translation, 'The speech of men is connected with divine speech and all language whether heavenly or human derives from one source: the Divine Name.' The practical Kabbalists, the sorcerers, bore the title Ba'al Shem, meaning 'master of the divine name.'" "The machine language of the world," Hiro says.

the default self. This self, one of many that makes up who you are, is focused on how you are distinct from others, independent, in control, and oriented toward competitive advantage. It has been amplified by the rise of individualism and materialism, and no doubt was less prominent during other time periods (e.g., in Indigenous cultures thousands of years ago). Today, this default self keeps you on track in achieving your goals and urges you to rise in the ranks in the world, all essential to your survival and thriving. When our default self reigns too strongly, though, and we are too focused on ourselves, anxiety, rumination, depression, and self-criticism can overtake us. An overactive default self can undermine the collaborative efforts and goodwill of our communities. Many of today’s social ills arise out of an overactive default self, augmented by self-obsessed digital technologies. Awe, it would seem, quiets this urgent voice of the default self.

The shift from precious metals to paper in retrospect clarifies that artifacts serving as money tokens are no more than representations of abstract exchange value—they are thus ultimately coveted for their potential use in social transaction, nor for some imagined, essential value intrinsic to the money tokens themselves. If it were not for international agreements such as those of Bretton Woods, gold could conceivably be as useless a medium of exchange in some cultural contexts as seashells are to modern Europeans. This understanding of money, however, simultaneously implies that there is no such thing as intrinsic value. If value ubiquitously pertains to social relations, any notion of intrinsic value is an illusion. Although the European plundering and hoarding of gold and silver, like the Melanesian preoccupation with kula and the Andean reverence for Spondylus, has certainly been founded on such essentialist conceptions of value, the recent representation of exchange value in the form of electronic digits on computer screens is a logical trajectory of the kind of transformation propagated by [Marco] Polo. It is difficult to imagine how money appearing as electronic information could be perceived as possessing intrinsic value. This suggests that electronic money, although currently maligned as the root of the financial crisis, could potentially help us rid ourselves of money fetishism. Paradoxically, the progressive detachment of money from matter, obvious in the transitions from metals through paper to electronics, is simultaneously a source of critique and a source of hope.

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The dispersion of the daimonic by means of impersonality has serious and destructive effects. In New York City, it is not regarded as strange that the anonymous human beings secluded in single-room occupancies are so often connected with violent crime and drug addiction. Not that the anonymous individual in New York is alone: he sees thousands of other people every day, and he knows all the famous personalities as they come, via TV, into his single room. He knows their names, their smiles, their idiosyncrasies; they bandy about in a “we're-all-friends-together” mood on the screen which invites him to join them and subtly assumes that he does join them. He knows them all. But he himself is never known. His smile is unseen; his idiosyncrasies are important to no-body; his name is unknown. He remains a foreigner pushed on and off the subway by tens of thousands of other anonymous foreigners. There is a deeply depersonalizing tragedy involved in this. The most severe punishment Yahweh could inflict on his people was to blot out their name. “Their names,” Yahweh proclaims, “shall be wiped out of the book of the living.” This anonymous man's never being known, this aloneness, is transformed into loneliness, which may then become daimonic possession. For his self-doubts—“I don't really exist since I can't affect anyone” —eat away at his innards; he lives and breathes and walks in a loneliness which is subtle and insidious. It is not surprising that he gets a gun and trains it on some passer-by—also anonymous to him. And it is not surprising that the young men in the streets, who are only anonymous digits in their society, should gang together in violent attacks to make sure their assertion is felt. Loneliness and its stepchild, alienation, can become forms of demon possession. Surrendering ourselves to the impersonal daimonic pushes us into an anonymity which is also impersonal; we serve nature’s gross purposes on the lowest common denominator, which often means with violence.

Millions of us daily take advantage of [Skype], delighted to carry the severed heads of family members under our arms as we move from the deck to the cool of inside, or steering them around our new homes, bobbing them like babies on a seasickening tour. Skype can be a wonderful consolation prize in the ongoing tournament of globalization, though typically the first place it transforms us is to ourselves. How often are the initial seconds of a video's call takeoff occupied by two wary, diagonal glances, with a quick muss or flick of the hair, or a more generous tilt of the screen in respect to the chin? Please attend to your own mask first. Yet, despite the obvious cheer of seeing a faraway face, lonesomeness surely persists in the impossibility of eye contact. You can offer up your eyes to the other person, but your own view will be of the webcam's unwarm aperture. ... The problem lies in the fact that we can't bring our silence with us through walls. In phone conversations, while silence can be both awkward and intimate, there is no doubt that each of you inhabits the same darkness, breathing the same dead air. Perversely, a phone silence is a thick rope tying two speakers together in the private void of their suspended conversation. This binding may be unpleasant and to be avoided, but it isn't as estranging as its visual counterpart. When talk runs to ground on Skype, and if the purpose of the call is to chat, I can quickly sense that my silence isn't their silence. For some reason silence can't cross the membrane of the computer screen as it can uncoil down phone lines. While we may be lulled into thinking that a Skype call, being visual, is more akin to a hang-out than a phone conversation, it is in many ways more demanding than its aural predecessor. Not until Skype has it become clear how much companionable quiet has depended on co-inhabiting an atmosphere, with a simple act of sharing the particulars of a place -- the objects in the room, the light through the window -- offering a lovely alternative to talk.

me to be honest about his failings as well as his strengths. She is one of the smartest and most grounded people I have ever met. “There are parts of his life and personality that are extremely messy, and that’s the truth,” she told me early on. “You shouldn’t whitewash it. He’s good at spin, but he also has a remarkable story, and I’d like to see that it’s all told truthfully.” I leave it to the reader to assess whether I have succeeded in this mission. I’m sure there are players in this drama who will remember some of the events differently or think that I sometimes got trapped in Jobs’s distortion field. As happened when I wrote a book about Henry Kissinger, which in some ways was good preparation for this project, I found that people had such strong positive and negative emotions about Jobs that the Rashomon effect was often evident. But I’ve done the best I can to balance conflicting accounts fairly and be transparent about the sources I used. This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company. This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs stands as the ultimate icon of inventiveness, imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely modest product advances based on focus groups, but whole new devices and services that consumers did not yet know they needed. He was not a model boss or human being, tidily packaged for emulation. Driven by demons, he could drive those around him to fury and despair. But his personality and passions and products were all interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is thus both instructive and cautionary, filled with lessons about innovation, character, leadership, and values.