Digital Innovation Quotes

I think the biggest innovations of the twenty-first century will be the intersection of biology and technology. A new era is beginning, just like the digital one was when I was his age.

Digital minimalism definitively does not reject the innovations of the internet age, but instead rejects the way so many people currently engage with these tools.

A new idea comes suddenly and in a rather intuitive way,” Einstein once said, “but intuition is nothing but the outcome of earlier intellectual experience.

progress comes not only in great leaps but also from hundreds of small steps.

Innovation requires having at least three things: a great idea, the engineering talent to execute it, and the business savvy (plus deal-making moxie) to turn it into a successful product.

5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself

Success breeds complacency. Complacency breeds failure. Only the paranoid survive.

You read everything—that’s part of the job,” he said. “You accumulate all this trivia, and you hope that someday maybe a millionth of it will be useful.

But the main lesson to draw from the birth of computers is that innovation is usually a group effort, involving collaboration between visionaries and engineers, and that creativity comes from drawing on many sources. Only in storybooks do inventions come like a thunderbolt, or a lightbulb popping out of the head of a lone individual in a basement or garret or garage.

Innovation requires articulation.

A physicist is one who’s concerned with the truth,” he later said. “An engineer is one who’s concerned with getting the job done.

Knowing that great conceptions are worth little without precision execution

People with the halo effect seem to know exactly what they’re doing and, moreover, make you want to admire them for it.

There is an absolute need for organizations to innovate, grow, transform, and reinvent themselves faster than ever before.

There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur each other on.

Insert quarter, avoid Klingons.

Another key to fielding a great team is pairing visionaries, who can generate ideas, with operating managers, who can execute them. Visions without execution are hallucinations.31

authority should be questioned, hierarchies should be circumvented, nonconformity should be admired, and creativity should be nurtured.

innovation resides where art and science connect is not new. Leonardo da Vinci was the exemplar of the creativity that flourishes when the humanities and sciences interact. When Einstein was stymied while working out General Relativity, he would pull out his violin and play Mozart until he could reconnect to what he called the harmony of the spheres.

The tale of their teamwork is important because we don’t often focus on how central that skill is to innovation.

Overregulation stifles creativity. It smothers innovation. It gives dinosaurs a veto over the future. It wastes the extraordinary opportunity for a democratic creativity that digital technology enables.

The pride of the digital age is not just in the possession of innovative tools but the ability to skillfully connect with humans behind them

Innovation occurs when ripe seeds fall on fertile ground.

Once again, the greatest innovation would come not from the people who created the breakthroughs but from the people who applied them usefully.

The computer and the Internet are among the most important inventions of our era, but few people know who created them.

Failure isn't something to be embarassed about; it's just proof that you're pushing your limits, trying new things, daring to innovate.

Sometimes innovation is a matter of timing. A big idea comes along at just the moment when the technology exists to implement it.

The art of questioning is to ignite innovative thinking; the science of questioning is to frame system thinking, with the progressive pursuit of better solutions.

People don’t invent things on the Internet. They simply expand on an idea that already exists.

A nation which depends upon others for its new basic scientific knowledge will be slow in its industrial progress and weak in its competitive position in world trade.

Only the paranoid survive.

The jobs in the greatest demand in the future don't yet exist and will require workers to use technologies that have not yet been invented to solve problems that we don't yet even know are problems.

This isn’t about replacing human thinking with machine thinking. Rather, in the era of cognitive systems, humans and machines will collaborate to produce better results, each bringing their own superior skills to the partnership

The best way to predict the future is to invent it.

Like many entrepreneurs, Bushnell had no shame about distorting reality in order to motivate people.

Finally, I was struck by how the truest creativity of the digital age came from those who were able to connect the arts and sciences.

A big idea comes along at just the moment when the technology exists to implement it.

The thing that Von Neumann had, which I’ve noticed that other geniuses have, is the ability to pick out, in a particular problem, the one crucial thing that’s important.

intuition is nothing but the outcome of earlier intellectual experience.

The maker culture in America, ever since the days of community barn raisers and quilting bees, often involved do-it-ourselves rather than do-it-yourself.

It is in the mind of a single person that creative ideas and concepts are born.

I learned electronics as a kid by messing around with old radios that were easy to tamper with because they were designed to be fixed.

Profit is the universal trigger of innovation.

People will provide judgment, intuition, empathy, a moral compass, and human creativity.

That was back when state governments valued education and realized the economic and social value of making it affordable.

While she slept, her subconscious untangled the knot that her conscious mind had been unable to.

In other words, the future might belong to people who can best partner and collaborate with computers.

The future is closer than you think. You can pay attention now or watch the transformation happen right in front of your eyes

Innovation, creativity and an ability to solve real life problems remain the most prized skills in today’s economy

Ada’s ability to appreciate the beauty of mathematics is a gift that eludes many people, including some who think of themselves as intellectual. She realized that math was a lovely language, one that describes the harmonies of the universe and can be poetic at times.

Likewise, civilizations have throughout history marched blindly toward disaster, because humans are wired to believe that tomorrow will be much like today — it is unnatural for us to think that this way of life, this present moment, this order of things is not stable and permanent. Across the world today, our actions testify to our belief that we can go on like this forever, burning oil, poisoning the seas, killing off other species, pumping carbon into the air, ignoring the ominous silence of our coal mine canaries in favor of the unending robotic tweets of our new digital imaginarium. Yet the reality of global climate change is going to keep intruding on our fantasies of perpetual growth, permanent innovation and endless energy, just as the reality of mortality shocks our casual faith in permanence.

Innovation occurs when ripe seeds fall on fertile ground. Instead of having a single cause, the great advances of 1937 came from a combination of capabilities, ideas, and needs that coincided in multiple places.

To be successful in this field, you need to become a problem solver with good observation skills and a desire to create things. You never stop learning in this field. You face new challenges with every new project, many of which require innovative solutions that you must discover on your own.

Like many aspects of the digital age, this idea that innovation resides where art and science connect is not new. Leonardo da Vinci was the exemplar of the creativity that flourishes when the humanities and sciences interact.

Human ingenuity,” wrote Leonardo da Vinci, whose Vitruvian Man became the ultimate symbol of the intersection of art and science, “will never devise any inventions more beautiful, nor more simple, nor more to the purpose than Nature does.

The Analytical Engine has no pretensions whatever to originate anything,” she wrote in her “Notes.” “It can do whatever we know how to order it to perform. It can follow analysis; but it has no power of anticipating any analytical relations or truths.” A century later this assertion would be dubbed “Lady Lovelace’s Objection

Just as combining the steam engine with ingenious machinery drove the Industrial Revolution, the combination of the computer and distributed networks led to a digital revolution that allowed anyone to create, disseminate, and access any information anywhere.

Public awareness is an important component of innovation.

When people take insights from multiple sources and put them together, it’s natural for them to think that the resulting ideas are their own—as

There was no such thing as the Scientific Revolution,

Innovation has to become the philosophy, and part of DNA in an organization.

Innovation becomes possible only if people can step out of their comfort zone.

You can feel creative tension when you sense the freedom to be creative, the harmony not via compliance only, but through brainstorming.

Creativity is a high level of thinking and intelligence.

You cannot make omelets without breaking some eggs.

An invention, especially one as complex as the computer, usually comes not from an individual brainstorm but from a collaboratively woven tapestry of creativity.

One day ladies will take their computers for walks in the park and tell each other ‘My little computer said such a funny thing this morning!’ ” he japed in 1951.

We’ve always done it that way!” is more poisonous than ever. Innovation isn’t just a virtue, it’s a requirement.

There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur each other on. If

Bell Labs showed how sustained innovation could occur when people with a variety of talents were brought together,

An outlier does not lack knowledge but has the interdisciplinary understanding to see things differently.

When you help build something, you own it, you’re vested in it. That’s far more rewarding than having it handed down to you.”111

The purpose of Innovation Management is to prepare everything to maximize the transformation of an idea to innovation, through well-prepared processes and structures.

TCP/IP. Kahn and Cerf published them as a paper called “A Protocol for Packet Network Interconnection.” The Internet was born.

A shift in mindset is required to thrive in the current era and this cannot be achieve at an academic level, social latitude or political sphere but at a personal level.

Digital literacy is the bridge between merely using technology and truly understanding it, enabling us to innovate responsibly

First and foremost is that creativity is a collaborative process. Innovation comes from teams more often than from the lightbulb moments of lone geniuses. This was true of every era of creative ferment. The Scientific Revolution, the Enlightenment, and the Industrial Revolution all had their institutions for collaborative work and their networks for sharing ideas.

When part of this ecosystem was lacking, such as for John Atanasoff at Iowa State or Charles Babbage in the shed behind his London home, great concepts ended up being consigned to history’s basement. And when great teams lacked passionate visionaries, such as Penn after Mauchly and Eckert left, Princeton after von Neumann, or Bell Labs after Shockley, innovation slowly withered.

Now kids get a MacBook and regard it as an appliance. They treat it like a refrigerator and expect it to be filled with good things, but they don’t know how it works. They don’t fully understand what I knew, and my parents knew, which was what you could do with a computer was limited only by your imagination.”8

Mauchly and Eckert should be at the top of the list of people who deserve credit for inventing the computer, not because the ideas were all their own but because they had the ability to draw ideas from multiple sources, add their own innovations, execute their vision by building a competent team, and have the most influence on the course of subsequent developments. The machine they built was the first general-purpose electronic computer.

The next phase of the Digital Revolution will bring even more new methods of marrying technology with the creative industries, such as media, fashion, music, entertainment, education, literature, and the arts. Much of the first round of innovation involved pouring old wine—books, newspapers, opinion pieces, journals, songs, television shows, movies—into new digital bottles. But new platforms, services, and social networks are increasingly enabling fresh opportunities for individual imagination and collaborative creativity. Role-playing games and interactive plays are merging with collaborative forms of storytelling and augmented realities. This interplay between technology and the arts will eventually result in completely new forms of expression and formats of media. This innovation will come from people who are able to link beauty to engineering, humanity to technology, and poetry to processors. In other words, it will come from the spiritual heirs of Ada Lovelace, creators who can flourish where the arts intersect with the sciences and who have a rebellious sense of wonder that opens them to the beauty of both.

He kept asking Kay and others for an assessment of “trends” that foretold what the future might hold for the company. During one maddening session, Kay, whose thoughts often seemed tailored to go directly from his tongue to wikiquotes, shot back a line that was to become PARC’s creed: “The best way to predict the future is to invent it.”60

The nations, of course, that are most at risk of a destructive digital attack are the ones with the greatest connectivity. Marcus Ranum, one of the early innovators of the computer firewall, called Stuxnet 'a stone thrown by people who live in a glass house'.

The culture at Atari was a natural outgrowth of [Nolan] Bushnell’s personality. But it was not simply self-indulgent. It was based on a philosophy that drew from the hippie movement and would help define Silicon Valley. At it’s core were certain principles: authority should be questioned, hierarchies should be circumvented, nonconformity should be admired and creativity should be nurtured.

Von Neumann, by contrast, wore a three-piece suit at almost all times, including on a donkey ride down the Grand Canyon; even as a student he was so well dressed that, upon first meeting him, the mathematician David Hilbert reportedly had but one question: Who is his tailor?45

Email did more than facilitate the exchange of messages between two computer users. It led to the creation of virtual communities, ones that, as predicted in 1968 by Licklider and Taylor, were “selected more by commonality of interests and goals than by accidents of proximity.

The most successful endeavors in the digital age were those run by leaders who fostered collaboration while also providing a clear vision. Too often these are seen as conflicting traits: a leader is either very inclusive or a passionate visionary. But the best leaders could be both. Robert

Gates was the prime example of the innovator’s personality. “An innovator is probably a fanatic, somebody who loves what they do, works day and night, may ignore normal things to some degree and therefore be viewed as a bit imbalanced,” he said. “Certainly in my teens and 20s, I fit that model.

The Internet of Things (IoT) devoid of comprehensive security management is tantamount to the Internet of Threats. Apply open collaborative innovation, systems thinking & zero-trust security models to design IoT ecosystems that generate and capture value in value chains of the Internet of Things.

Most discoveries become imaginable at a very specific moment in history, after which point multiple people start to imagine them. The electric battery, the telegraph, the steam engine, and the digital music library were all independently invented by multiple individuals in the space of a few years.

By working backward from their deep values to their technology choices, digital minimalists transform these innovations from a source of distraction into tools to support a life well lived. By doing so, they break the spell that has made so many people feel like they’re losing control to their screens.

Life will be happier for the on-line individual because the people with whom one interacts most strongly will be selected more by commonality of interests and goals than by accidents of proximity.” J. C. R. Licklider and Robert Taylor, “The Computer as a Communication Device,” Science and Technology , Apr. 1968.

Many people suppose that computing machines are replacements for intelligence and have cut down the need for original thought,” Wiener wrote. “This is not the case.”14 The more powerful the computer, the greater the premium that will be placed on connecting it with imaginative, creative, high-level human thinking.

singularity, a term that von Neumann coined and the futurist Ray Kurzweil and the science fiction writer Vernor Vinge popularized, which is sometimes used to describe the moment when computers are not only smarter than humans but also can design themselves to be even supersmarter, and will thus no longer need us mortals.

The following year, students at Duke University and the University of North Carolina, which were not yet connected to the Internet, developed another system, hosted on personal computers, which featured threaded message-and-reply discussion forums. It became known as “Usenet,” and the categories of postings on it were called “newsgroups.

Digitization + ubiquitous connectivity + consumer empowerment = enable an environment for disruptive innovation

In today's digital era, a strong understanding of the current digital and social media landscape can lead to much success offline in the business world as well.

the microchip, the computer, and the internet. When these three innovations were combined, the digital revolution was born.

Intellectual Property must be accessible to facilitate full and equal enjoyment of innovation and creativity by all.

Harvard’s Mark I contained subroutines for sine x, log10 x, and 10x, each called for by a single operational code.

There was a lonely intensity to him, reflected in his love of long-distance running and biking.

Likewise, what emphasis should be put on great individuals versus on cultural currents has long been a matter of dispute;

The people who were comfortable at this humanities-technology intersection helped to create the human-machine symbiosis that is at the core of this story.

Embrace the digital revolution not as a challenge but as an opportunity to innovate, create, and inspire change

The only source of competitive advantage now is a focus on knowledge of and engagement with customers.

key challenge for managers is how to strike a balance between being decisive and being collegial,

finally decided on Integrated Electronics Corp. That wasn’t very thrilling, either, but it had the virtue that it could be abridged—as Intel.

conception is just the first step. What really matters is execution.

Power to the people was a romantic lie,” he later said. “Computers did more than politics did to change society.

Engelbart showed, back in 1968, nearly everything that a networked personal computer does today.

New ideas occur when a lot of random notions churn together until they coalesce.

One of the basic lessons for innovation is to stay focused.

War mobilizes science.

the biggest way to deliver an effect to the world is not by writing a paper but by taking technology you believe in and making something of it.

people who expect deference because they have a PhD and don’t want to deal with ordinary people tend to be annoying.

While the men and various dignitaries celebrated, Jennings and Snyder made their way home alone through a very cold February night.

Those sentences are somewhat clotted,

To succeed at any ambitious project, you had to assess all of the intricate ramifications of an action, weigh probabilities, share information, organize people, and more.

a prim and proper lady who sat up front who had been, I was later told, President Eisenhower’s personal pilot when she was a male,

Don’t worry about people stealing an idea,” he once told a student. “If it’s original, you will have to ram it down their throats.

The digital age could not become truly transformational until computers became truly personal.

His paper, titled “Cramming More Components onto Integrated Circuits,” was published in the April 1965 issue of Electronics magazine.

Invention implies contributing something to the flow of history and affecting how an innovation developed.

Einstein once said, “but intuition is nothing but the outcome of earlier intellectual experience.

In his logbook, Kline recorded, in a memorably minimalist notation, “22:30. Talked to SRI Host to Host. CSK.

Computers today are brilliant idiots,

great innovations are usually the result of ideas that flow from a large

Betty Snyder, who, under her married name, Betty Holberton, went on to become a pioneer programmer who helped develop the COBOL and Fortran languages,

If you reveal TMI, it can make people feel a little less alone.

Innovation is the only bridge to mind digital gaps.

Today, only companies that partner promiscuously can accelerate the delivery of their innovative ideas.

That’s a big thing with an invention,” Eckert later said, contrasting their machine with Atanasoff’s. “You have to have a whole system that works.

Healthy debating enforces critical thinking principles - looking at things from the different angles, with increased perspective and less prejudgment.

Innovation happens at the intersection of people, process, technology, customers, and business ecosystem.

At its core were certain principles: authority should be questioned, hierarchies should be circumvented, nonconformity should be admired, and creativity should be nurtured.

Innovation comes from the Latin, “Innovare” - It means to change or alter things that already exist.

The solution to encourage creativity is to maximize use of employees’ brainpower.

Management innovation has both hard elements such as process and metrics; and soft elements such as communication and culture.

Creativity is an inherent ability that cannot be taught, only developed.

The first RFC went out on April 7, 1969, mailed in old-fashioned envelopes through the postal system. (There was no such thing as email, since they hadn’t invented the network yet.)

Instead of the education system banning ChatGPT from schools, the focus should be geared towards educating students on how to properly use AI tools. Schools should be at the forefront of innovation and technological progress NOT a place for preserving obsolete learning methods and clinging onto archaic practices that are no longer relevant for the world we live in.

This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs stands as the ultimate icon of inventiveness, imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely modest product advances based on focus groups, but whole new devices and services that consumers did not yet know they needed.

Byron published the first two cantos of his epic poem Childe Harold’s Pilgrimage, a romanticized account of his wanderings through Portugal, Malta, and Greece, and, as he later remarked, “awoke one morning and found myself famous.” Beautiful, seductive, troubled, brooding, and sexually adventurous, he was living the life of a Byronic hero while creating the archetype in his poetry. He became the toast of literary London and was feted at three parties each day, most memorably a lavish morning dance hosted by Lady Caroline Lamb. Lady Caroline, though married to a politically powerful aristocrat who was later prime minister, fell madly in love with Byron. He thought she was “too thin,” yet she had an unconventional sexual ambiguity (she liked to dress as a page boy) that he found enticing. They had a turbulent affair, and after it ended she stalked him obsessively. She famously declared him to be “mad, bad, and dangerous to know,” which he was. So was she.

ARPA should not force the research computers at each site to handle the routing of data, Clark argued. Instead ARPA should design and give each site a standardized minicomputer that would do the routing.

in the mid-nineteenth century, Thomas Carlyle declared that “the history of the world is but the biography of great men,” and Herbert Spencer responded with a theory that emphasized the role of societal forces.

New technologies are impacting consumer consumption and driving technological innovations in digital media, so if you want to remain relevant you must become comfortable with the ever-changing creative process.

Sir Winston Churchill rightly said, “Never let a good crisis go to waste.” How we work has changed forever. How we make medicines for patients is changing, and for the better. We are pushing barriers, testing conventional wisdom and the “way things have always been done.” We are adopting digital technologies and sharing data in ways never imagined to this crisis. We are finding new ways to innovate, with increased speed and efficiency.

During one maddening session, Kay, whose thoughts often seemed tailored to go directly from his tongue to wikiquotes, shot back a line that was to become PARC’s creed: “The best way to predict the future is to invent it.”60

Most of the successful innovators and entrepreneurs in this book had one thing in common: they were product people. They cared about, and deeply understood, the engineering and design. They were not primarily marketers or salesmen or financial types; when such folks took over companies, it was often to the detriment of sustained innovation. “When the sales guys run the company, the product guys don’t matter so much, and a lot of them just turn off,” Jobs said. Larry Page felt the same: “The best leaders are those with the deepest understanding of the engineering and product design.”34 Another lesson of the digital age is as old as Aristotle: “Man is a social animal.” What else could explain CB and ham radios or their successors, such as WhatsApp and Twitter? Almost every digital tool, whether designed for it or not, was commandeered by humans for a social purpose: to create communities, facilitate communication, collaborate on projects, and enable social networking. Even the personal computer, which was originally embraced as a tool for individual creativity, inevitably led to the rise of modems, online services, and eventually Facebook, Flickr, and Foursquare. Machines, by contrast, are not social animals. They don’t join Facebook of their own volition nor seek companionship for its own sake. When Alan Turing asserted that machines would someday behave like humans, his critics countered that they would never be able to show affection or crave intimacy. To indulge Turing, perhaps we could program a machine to feign affection and pretend to seek intimacy, just as humans sometimes do. But Turing, more than almost anyone, would probably know the difference. According to the second part of Aristotle’s quote, the nonsocial nature of computers suggests that they are “either a beast or a god.” Actually, they are neither. Despite all of the proclamations of artificial intelligence engineers and Internet sociologists, digital tools have no personalities, intentions, or desires. They are what we make of them.

Advances fed on one another, occurring almost simultaneously and spontaneously, at Harvard and MIT and Princeton and Bell Labs and an apartment in Berlin and even, most improbably but interestingly, in a basement in Ames, Iowa.

The people who received RFC 1 felt that they were being included in a fun process rather than being dictated to by a bunch of protocol czars. It was a network they were talking about, so it made sense to try to loop everyone in.

At that time in IBM you had to wear a white shirt, dark pants and a black tie with your badge stapled to your shoulder or something,” said Steve Bristow, an engineer. “At Atari the work people did counted more than how they looked.

It’s a mark of our political discourse that one of the significant nonpartisan achievements on behalf of American innovation got turned into a punch line because of something that Gore never quite said—that he “invented” the Internet.

Music can trigger feelings, which in turn produce thoughts and images in our minds — it is these thoughts and images that can become novel solutions and innovative new ideas. Music is therefore directly related to the production of new ideas.

Instead he had a trait that was just as useful in promoting collaborative creativity and managing a team: he was decisive. More important, his decisiveness was based not on emotion or personal favoritism but rather on a rational and precise analysis of options.

When one early employee wanted to see the company’s organization chart, Noyce made an X in the center of a page and then drew a bunch of other Xs around it, with lines leading to each. The employee was at the center, and the others were people he would be dealing with.

What is imagination?” she asked in an 1841 essay. “It is the Combining faculty. It brings together things, facts, ideas, conceptions in new, original, endless, ever-varying combinations. . . . It is that which penetrates into the unseen worlds around us, the worlds of Science.”25

This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs stands as the ultimate icon of inventiveness, imagination, and sustained innovation.

Spend time with your AI candidate/s before using it/them in real mode. "Your future AI tools have to pass an interview for the job". This important step must be based on clear use cases, with the involvement of relevant business representatives. 'Technology trust is a good thing, however control is a better one...

Predictions that digital tools would allow workers to telecommute were never fully realized. One of Marissa Mayer’s first acts as CEO of Yahoo! was to discourage the practice of working from home, rightly pointing out that “people are more collaborative and innovative when they’re together.” When Steve Jobs designed a new headquarters for Pixar, he obsessed over ways to structure the atrium, and even where to locate the bathrooms, so that serendipitous personal encounters would occur. Among his last creations was the plan for Apple’s new signature headquarters, a circle with rings of open workspaces surrounding a central courtyard. Throughout history

The Industrial Revolution was based on two grand concepts that were profound in their simplicity. Innovators came up with ways to simplify endeavors by breaking them into easy, small tasks that could be accomplished on assembly lines. Then, beginning in the textile industry, inventors found ways to mechanize steps so that they could be performed by machines, many of them powered by steam engines. Babbage, building on ideas from Pascal and Leibniz, tried to apply these two processes to the production of computations, creating a mechanical precursor to the modern computer. His most significant conceptual leap was that such machines did not have to be set to do only one process, but instead could be programmed and reprogrammed through the use of punch cards. Ada saw the beauty and significance of that enchanting notion, and she also described an even more exciting idea that derived from it: such machines could process not only numbers but anything that could be notated in symbols.

The key to innovation—at Bell Labs and in the digital age in general—was realizing that there was no conflict between nurturing individual geniuses and promoting collaborative teamwork. It was not either-or. Indeed, throughout the digital age, the two approaches went together. Creative geniuses (John Mauchly, William Shockley, Steve Jobs) generated innovative ideas. Practical engineers (Presper Eckert, Walter Brattain, Steve Wozniak) partnered closely with them to turn concepts into contraptions. And collaborative teams of technicians and entrepreneurs worked to turn the invention into a practical product. When part of this ecosystem was lacking, such as for John Atanasoff at Iowa State or Charles Babbage in the shed behind his London home, great concepts ended up being consigned to history’s basement. And when great teams lacked passionate visionaries, such as Penn after Mauchly and Eckert left, Princeton after von Neumann, or Bell Labs after Shockley, innovation slowly withered.

A break came when Polish intelligence officers created a machine based on a captured German coder that was able to crack some of the Enigma codes. By the time the Poles showed the British their machine, however, it had been rendered ineffective because the Germans had added two more rotors and two more plugboard connections to their Enigma machines.

In the same way, hybrid models of blended learning are not noticeably simpler for teachers than the existing system. On the contrary, in many cases they appear to require all the expertise of the traditional model plus new expertise in managing digital devices and in integrating data across all the supplemental online experiences in the teacher-directed rotation.

They started by cutting out the bottom of a bottle and attaching an old webcam Harry literally had lying around in his office to the bottom of the bottle. They secured the camera inside a plastic bag to make it waterproof, then affixed the whole assembly to the body of the bottle and put water in it. Then they recorded Harry taking a drink, viewed from the unique vantage point of being inside the bottle.

As glitch feminists, this is our politic: we refuse to be hewn to the hegemonic line of a binary body. This calculated failure prompts the violent socio-cultural machine to hiccup, sigh, shudder, buffer. We want a new framework and for this framework, we want new skin. The digital world provides a potential space where this can play out. Through the digital, we make new worlds and dare to modify our own. Through the digital, the body 'in glitch' finds its genesis. Embracing the glitch is therefore a participatory action that challenges the status quo. It creates a homeland for those traversing the complex channels of gender's diaspora. The glitch is for those selves joyfully immersed in the in-between, those who have traveled away from their assigned site of gendered origin. The ongoing presence of the glitch generates a welcome and protected space in which to innovate and experiment. Glitch feminism demands an occupation of the digital as a means of world-building. It allows us to seize the opportunity to generate new ideas and resources for the ongoing (r)evolution of bodies that can inevitably move and shift faster than AFK mores or the societies that produce them under which we are forced to operate offline.

Gates’s “Letter to Hobbyists,” complaining about the unauthorized sharing of Microsoft BASIC, asked in a chiding way, “Who can afford to do professional work for nothing?” Torvalds found that an odd outlook. He and Gates were from two very different cultures, the communist-tinged radical academia of Helsinki versus the corporate elite of Seattle. Gates may have ended up with the bigger house, but Torvalds reaped antiestablishment adulation.

The combination of GNU and Linux created an operating system that has been ported to more hardware platforms, ranging from the world’s ten biggest supercomputers to embedded systems in mobile phones, than any other operating system. “Linux is subversive,” wrote Eric Raymond. “Who would have thought that a world-class operating system could coalesce as if by magic out of part-time hacking by several thousand developers scattered all over the planet,

In 1907 the American Telephone and Telegraph Company faced a crisis. The patents of its founder, Alexander Graham Bell, had expired, and it seemed in danger of losing its near-monopoly on phone services. Its board summoned back a retired president, Theodore Vail, who decided to reinvigorate the company by committing to a bold goal: building a system that could connect a call between New York and San Francisco. The challenge required combining feats of engineering with leaps of pure science. Making use of vacuum tubes and other new technologies, AT&T built repeaters and amplifying devices that accomplished the task in January 1915. On the historic first transcontinental call, in addition to Vail and President Woodrow Wilson, was Bell himself, who echoed his famous words from thirty-nine years earlier, “Mr. Watson, come here, I want to see you.” This time his former assistant Thomas Watson, who was in San Francisco, replied, “It would take me a week.”1

Fortunately, there’s a simple practice that can help you sidestep these inconveniences and make it much easier to regularly enjoy rich phone conversations. I learned it from a technology executive in Silicon Valley who innovated a novel strategy for supporting high-quality interaction with friends and family: he tells them that he’s always available to talk on the phone at 5:30 p.m. on weekdays. There’s no need to schedule a conversation or let him know when you plan to call—just dial him up.

When it came time to renegotiate the price, Hoff made a critical recommendation to Noyce, one that helped create a huge market for general-purpose chips and assured that Intel would remain a driver of the digital age. It was a deal point that Bill Gates and Microsoft would emulate with IBM a decade later. In return for giving Busicom a good price, Noyce insisted that Intel retain the rights to the new chip and be allowed to license it to other companies for purposes other than making a calculator.

There is an inspiring lesson in how Kilby and Noyce personally handled the question of who invented the microchip. They were both decent people; they came from tight-knit small communities in the Midwest and were well grounded. Unlike Shockley, they did not suffer from a toxic mix of ego and insecurity. Whenever the topic of credit for the invention came up, each was generous in praising the contributions of the other. It soon became accepted to give them joint credit and refer to them as coinventors.

because of the huge number of pages and links involved, Page and Brin named their search engine Google, playing off googol, the term for the number 1 followed by a hundred zeros. It was a suggestion made by one of their Stanford officemates, Sean Anderson, and when they typed in Google to see if the domain name was available, it was. So Page snapped it up. “I’m not sure that we realized that we had made a spelling error,” Brin later said. “But googol was taken, anyway. There was this guy who’d already registered Googol.com, and I tried to buy it from him, but he was fond of it. So we went with Google.”157 It was a playful word, easy to remember, type, and turn into a verb.IX Page and Brin pushed to make Google better in two ways. First, they deployed far more bandwidth, processing power, and storage capacity to the task than any rival, revving up their Web crawler so that it was indexing a hundred pages per second. In addition, they were fanatic in studying user behavior so that they could constantly tweak their algorithms.

America's poor and working-class people have long been subject to invasive surveillance, midnight raids, and punitive public policy that increase the stigma and hardship of poverty. During the nineteenth century, they were quarantined in county poorhouses. During the twentieth century, they were investigated by caseworkers, treated like criminals on trial. Today, we have forged what I call a digital poorhouse from databases, algorithms, and risk models. It promises to eclipse the reach and repercussions of everything that came before. Like earlier technological innovations in poverty management, digital tracking and automated decision-making hid poverty from the professional middle-class public and give the nation the ethical distance it needs to make inhuman choices: who gets food and who starves, who has housing and who remains homeless, and which families are broken up by the state. The digital poorhouse is part of a long American tradition. We manage the individual poor in order to escape our shared responsibility for eradicating poverty.

By the time I got to work, I had this realization that I didn’t have any more goals.”26 For the next two months, he assiduously tended to the task of finding for himself a worthy life goal. “I looked at all the crusades people could join, to find out how I could retrain myself.” What struck him was that any effort to improve the world was complex. He thought about people who tried to fight malaria or increase food production in poor areas and discovered that led to a complex array of other issues, such as overpopulation and soil erosion. To succeed at any ambitious project, you had to assess all of the intricate ramifications of an action, weigh probabilities, share information, organize people, and more. “Then one day, it just dawned on me—BOOM—that complexity was the fundamental thing,” he recalled. “And it just went click. If in some way, you could contribute significantly to the way humans could handle complexity and urgency, that would be universally helpful.”27 Such an endeavor would address not just one of the world’s problems; it would give people the tools to take on any problem.

Having outgrown its Manhattan headquarters, most of Bell Labs moved to two hundred rolling acres in Murray Hill, New Jersey. Mervin Kelly and his colleagues wanted their new home to feel like an academic campus, but without the segregation of various disciplines into different buildings. They knew that creativity came through chance encounters. “All buildings have been connected so as to avoid fixed geographical delineation between departments and to encourage free interchange and close contact among them,” an executive wrote.11 The corridors were extremely long, more than the length of two football fields, and designed to promote random meetings among people with different talents and specialties, a strategy that Steve Jobs replicated in designing Apple’s new headquarters seventy years later. Anyone walking around Bell Labs might be bombarded with random ideas, soaking them up like a solar cell. Claude Shannon, the eccentric information theorist, would sometimes ride a unicycle up and down the long red terrazzo corridors while juggling three balls and nodding at colleagues.III It was a wacky metaphor for the balls-in-the-air ferment in the halls.

On October 29 the connection was ready to be made. The event was appropriately casual. It had none of the drama of the “one small step for man, one giant leap for mankind” that had occurred on the moon a few weeks earlier, with a half billion people watching on television. Instead it was an undergraduate named Charley Kline, under the eye of Crocker and Cerf, who put on a telephone headset to coordinate with a researcher at SRI while typing in a login sequence that he hoped would allow his terminal at UCLA to connect through the network to the computer 354 miles away in Palo Alto.

Spacewar highlighted three aspects of the hacker culture that became themes of the digital age. First, it was created collaboratively. “We were able to build it together, working as a team, which is how we liked to do things,” Russell said. Second, it was free and open-source software. “People asked for copies of the source code, and of course we gave them out.” Of course—that was in a time and place when software yearned to be free. Third, it was based on the belief that computers should be personal and interactive. “It allowed us to get our hands on a computer and make it respond to us in real time,” said Russell.10

In 1967 Kilby and his team produced almost what Haggerty envisioned. It could do only four tasks (add, subtract, multiply, and divide) and was a bit heavy (more than two pounds) and not very cheap ($150).21 But it was a huge success. A new market had been created for a device people had not known they needed. And following the inevitable trajectory, it kept getting smaller, more powerful, and cheaper. By 1972 the price of a pocket calculator had dropped to $100, and 5 million units were sold. By 1975 the price was down to $25, and sales were doubling every year. In 2014 a Texas Instruments pocket calculator cost $3.62 at Walmart.

Being a brash entrepreneur, Roberts responded to the crisis by deciding to launch a whole new business. He had always been fascinated by computers, and he assumed that other hobbyists felt the same. His goal, he enthused to a friend, was building a computer for the masses that would eliminate the Computer Priesthood once and for all. After studying the instruction set for the Intel 8080, Roberts concluded that MITS could make a do-it-yourself kit for a rudimentary computer that would be so cheap, under $400, that every enthusiast would buy it. “We thought he was off the deep end,” a colleague later confessed.112 Ed Roberts (1941–2010).

Toyota wasn’t really worried that it would give away its “secret sauce.” Toyota’s competitive advantage rested firmly in its proprietary, complex, and often unspoken processes. In hindsight, Ernie Schaefer, a longtime GM manager who toured the Toyota plant, told NPR’s This American Life that he realized that there were no special secrets to see on the manufacturing floors. “You know, they never prohibited us from walking through the plant, understanding, even asking questions of some of their key people,” Schaefer said. “I’ve often puzzled over that, why they did that. And I think they recognized we were asking the wrong questions. We didn’t understand this bigger picture.” It’s no surprise, really. Processes are often hard to see—they’re a combination of both formal, defined, and documented steps and expectations and informal, habitual routines or ways of working that have evolved over time. But they matter profoundly. As MIT’s Edgar Schein has explored and discussed, processes are a critical part of the unspoken culture of an organization. 1 They enforce “this is what matters most to us.” Processes are intangible; they belong to the company. They emerge from hundreds and hundreds of small decisions about how to solve a problem. They’re critical to strategy, but they also can’t easily be copied. Pixar Animation Studios, too, has openly shared its creative process with the world. Pixar’s longtime president Ed Catmull has literally written the book on how the digital film company fosters collective creativity2—there are fixed processes about how a movie idea is generated, critiqued, improved, and perfected. Yet Pixar’s competitors have yet to equal Pixar’s successes. Like Toyota, Southern New Hampshire University has been open with would-be competitors, regularly offering tours and visits to other educational institutions. As President Paul LeBlanc sees it, competition is always possible from well-financed organizations with more powerful brand recognition. But those assets alone aren’t enough to give them a leg up. SNHU has taken years to craft and integrate the right experiences and processes for its students and they would be exceedingly difficult for a would-be competitor to copy. SNHU did not invent all its tactics for recruiting and serving its online students. It borrowed from some of the best practices of the for-profit educational sector. But what it’s done with laser focus is to ensure that all its processes—hundreds and hundreds of individual “this is how we do it” processes—focus specifically on how to best respond to the job students are hiring it for. “We think we have advantages by ‘owning’ these processes internally,” LeBlanc says, “and some of that is tied to our culture and passion for students.

Much of the first round of innovation involved pouring old wine—books, newspapers, opinion pieces, journals, songs, television shows, movies—into new digital bottles. But new platforms, services, and social networks are increasingly enabling fresh opportunities for individual imagination and collaborative creativity. Role-playing games and interactive plays are merging with collaborative forms of storytelling and augmented realities. This interplay between technology and the arts will eventually result in completely new forms of expression and formats of media. This innovation will come from people who are able to link beauty to engineering, humanity to technology, and poetry to processors.

a simple, inspiring mission for Wikipedia: “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. That’s what we’re doing.” It was a huge, audacious, and worthy goal. But it badly understated what Wikipedia did. It was about more than people being “given” free access to knowledge; it was also about empowering them, in a way not seen before in history, to be part of the process of creating and distributing knowledge. Wales came to realize that. “Wikipedia allows people not merely to access other people’s knowledge but to share their own,” he said. “When you help build something, you own it, you’re vested in it. That’s far more rewarding than having it handed down to you.”111 Wikipedia took the world another step closer to the vision propounded by Vannevar Bush in his 1945 essay, “As We May Think,” which predicted, “Wholly new forms of encyclopedias will appear, ready made with a mesh of associative trails running through them, ready to be dropped into the memex and there amplified.” It also harkened back to Ada Lovelace, who asserted that machines would be able to do almost anything, except think on their own. Wikipedia was not about building a machine that could think on its own. It was instead a dazzling example of human-machine symbiosis, the wisdom of humans and the processing power of computers being woven together like a tapestry.

Linking the digital and physical worlds in these ways will have profound implications for both. But this future won’t be realized unless the Internet of Things learns from the history of the Internet. The open standards and decentralized design of the Internet won out over competing proprietary systems and centralized control by offering fewer obstacles to innovation and growth. This battle has resurfaced with the proliferation of conflicting visions of how devices should communicate. The challenge is primarily organizational, rather then technological, a contest between command-and-control technology and distributed solutions. The Internet of Things demands the latter, and openness will eventually triumph.

of the most momentous innovations tiptoe quietly onto history’s stage. On August 6, 1991, Berners-Lee was glancing through the Internet’s alt.hypertext newsgroup and ran across this question: “Is anyone aware of research or development efforts in . . . hypertext links enabling retrieval from multiple heterogeneous sources?” His answer, “from: timbl@info.cern.ch at 2:56 pm,” became the first public announcement of the Web. “The WorldWideWeb project aims to allow links to be made to any information anywhere,” he began. “If you’re interested in using the code, mail me.”31 With his low-key personality and even lower-key posting, Berners-Lee did not fathom what a profound idea he had unleashed. Any information anywhere.

Sonnet of Cryptocurrency The reason people are nuts about cryptocurrency, Is that they hear the magic phrase regulation-free. But what they forget to take into account, Is that it also means the user alone bears liability. The purpose behind a centralized system, Is not exploitation but to provide trust and stability. Anything that is decentralized on the other hand, Is a breeding ground for fraud and volatility. Not every fancy innovation is gonna benefit society, Innovation without accountability is only delusion. Cryptocurrency can be a great boon to banking, If it merges with the centralized financial institution. Intoxication of tech is yet another fundamentalism. Algorithm without humanity is digital barbarism.

then “man-computer symbiosis,” as Licklider called it, will remain triumphant. Artificial intelligence need not be the holy grail of computing. The goal instead could be to find ways to optimize the collaboration between human and machine capabilities—to forge a partnership in which we let the machines do what they do best, and they let us do what we do best. SOME LESSONS FROM THE JOURNEY Like all historical narratives, the story of the innovations that created the digital age has many strands. So what lessons, in addition to the power of human-machine symbiosis just discussed, might be drawn from the tale? First and foremost is that creativity is a collaborative process. Innovation comes from teams more often than from the lightbulb moments of lone geniuses.

Genisys, a Google Adwords-certified leading Digital Marketing Agency is operating multi facet digital services throughout India specializing in Web development, Web design, Software development, Digital marketing services which include-SEO (Search Engine Optimization), SMM (Social Media Marketing), PPC(Pay Per Click), Email marketing, Content marketing, Mobile marketing, Affiliate marketing, Brand marketing and promotion, inbound marketing, Local Business Marketing, Business listing solution, Video brochure, Ecommerce solution, CRM service, Reputation Management, Online Presence analysis, Conversion Rate Optimization, Goggle service and so on to keep up with the high-tech advanced digital world and connecting the clients goal to reality through creative designers, digital strategists and specialized innovative team.

The same thing, notes Brynjolfsson, happened 120 years ago, in the Second Industrial Revolution, when electrification—the supernova of its day—was introduced. Old factories did not just have to be electrified to achieve the productivity boosts; they had to be redesigned, along with all business processes. It took thirty years for one generation of managers and workers to retire and for a new generation to emerge to get the full productivity benefits of that new power source. A December 2015 study by the McKinsey Global Institute on American industry found a “considerable gap between the most digitized sectors and the rest of the economy over time and [found] that despite a massive rush of adoption, most sectors have barely closed that gap over the past decade … Because the less digitized sectors are some of the largest in terms of GDP contribution and employment, we [found] that the US economy as a whole is only reaching 18 percent of its digital potential … The United States will need to adapt its institutions and training pathways to help workers acquire relevant skills and navigate this period of transition and churn.” The supernova is a new power source, and it will take some time for society to reconfigure itself to absorb its full potential. As that happens, I believe that Brynjolfsson will be proved right and we will start to see the benefits—a broad range of new discoveries around health, learning, urban planning, transportation, innovation, and commerce—that will drive growth. That debate is for economists, though, and beyond the scope of this book, but I will be eager to see how it plays out. What is absolutely clear right now is that while the supernova may not have made our economies measurably more productive yet, it is clearly making all forms of technology, and therefore individuals, companies, ideas, machines, and groups, more powerful—more able to shape the world around them in unprecedented ways with less effort than ever before. If you want to be a maker, a starter-upper, an inventor, or an innovator, this is your time. By leveraging the supernova you can do so much more now with so little. As Tom Goodwin, senior vice president of strategy and innovation at Havas Media, observed in a March 3, 2015, essay on TechCrunch.com: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.

Instead it was an undergraduate named Charley Kline, under the eye of Crocker and Cerf, who put on a telephone headset to coordinate with a researcher at SRI while typing in a login sequence that he hoped would allow his terminal at UCLA to connect through the network to the computer 354 miles away in Palo Alto. He typed in “L.” The guy at SRI told him that it had been received. Then he typed in “O.” That, too, was confirmed. When he typed in “G,” the system hit a memory snag because of an auto-complete feature and crashed. Nevertheless, the first message had been sent across the ARPANET, and if it wasn’t as eloquent as “The Eagle has landed” or “What has God wrought,” it was suitable in its understated way: “Lo.” As in “Lo and behold.” In his logbook, Kline recorded, in a memorably minimalist notation, “22:30. Talked to SRI Host to Host. CSK.”101

The first involves streamlining operations and introducing cost innovations from manufacturing to distribution. Can the product’s or service’s raw materials be replaced by unconventional, less expensive ones—such as switching from metal to plastic or shifting a call center from the UK to Bangalore? Can high-cost, low-value-added activities in your value chain be significantly eliminated, reduced, or outsourced? Can the physical location of your product or service be shifted from prime real estate locations to lower-cost locations, as The Home Depot, IKEA, and Walmart have done in retail or Southwest Airlines has done by shifting from major to secondary airports? Can you truncate the number of parts or steps used in production by shifting the way things are made, as Ford did by introducing the assembly line? Can you digitize activities to reduce costs? By

Microsoft’s success represented an aesthetic flaw in the way the universe worked. “The only problem with Microsoft is they just have no taste, they have absolutely no taste,” he later said. “I don’t mean that in a small way. I mean that in a big way, in the sense that they don’t think of original ideas and they don’t bring much culture into their product.”116 The primary reason for Microsoft’s success was that it was willing and eager to license its operating system to any hardware maker. Apple, by contrast, opted for an integrated approach. Its hardware came only with its software and vice versa. Jobs was an artist, a perfectionist, and thus a control freak who wanted to be in charge of the user experience from beginning to end. Apple’s approach led to more beautiful products, a higher profit margin, and a more sublime user experience. Microsoft’s approach led to a wider choice of hardware.

The fundamental problem is that every technology embeds the ideologies of its creators! Who made the Internet? The military! The Internet is the product of the Defense Advanced Research Projects Agency! We call it DARPA for short! Who worked for DARPA? DARPA was a bunch of men! Not a single woman worked on the underlying technologies that fuel our digital universe! Men are the shit of the world and all of our political systems and philosophies were created and devised without the input of women! Half of the world’s population lives beneath systems of government and technological innovation into which their gender had zero input! Democracy is a bullshit ideology that a bunch of slaveholding Greek men constructed between rounds of beating their wives! All the presumed ideologies of men were taken for inescapable actualities and designed into the Internet! Packet switching is an incredible evil!

Finding the right mentor is not always easy. But we can locate role models in a more accessible place: the stories of great originals throughout history. Human rights advocate Malala Yousafzai was moved by reading biographies of Meena, an activist for equality in Afghanistan, and of Martin Luther King, Jr. King was inspired by Gandhi as was Nelson Mandela. In some cases, fictional characters can be even better role models. Growing up, many originals find their first heroes in their most beloved novels where protagonists exercise their creativity in pursuit of unique accomplishments. When asked to name their favorite books, Elon Musk and Peter Thiel each chose “Lord of the Rings“, the epic tale of a hobbit’s adventures to destroy a dangerous ring of power. Sheryl Sandberg and Jeff Bezos both pointed to “A Wrinkle in Time“ in which a young girl learns to bend the laws of physics and travels through time. Mark Zuckerberg was partial to “Enders Game“ where it’s up to a group of kids to save the planet from an alien attack. Jack Ma named his favorite childhood book as “Ali Baba and the Forty Thieves“, about a woodcutter who takes the initiative to change his own fate. … There are studies showing that when children’s stories emphasize original achievements, the next generation innovates more.… Unlike biographies, in fictional stories characters can perform actions that have never been accomplished before, making the impossible seem possible. The inventors of the modern submarine and helicopters were transfixed by Jules Vern’s visions in “20,000 Leagues Under the Sea” and “The Clippership of the Clouds”. One of the earliest rockets was built by a scientist who drew his motivation from an H.G. Wells novel. Some of the earliest mobile phones, tablets, GPS navigators, portable digital storage desks, and multimedia players were designed by people who watched “Star Trek” characters using similar devices. As we encounter these images of originality in history and fiction, the logic of consequence fades away we no longer worry as much about what will happen if we fail… Instead of causing us to rebel because traditional avenues are closed, the protagonist in our favorite stories may inspire originality by opening our minds to unconventional paths.

There are many reasons why the tech revolution will hit the emerging world much harder than it will hit Europe and the United States. In developed countries, children are more likely to grow up with digital technologies as toys and then to encounter them in school. Governments in these countries have money to invest in educational systems that prepare workers, both blue and white collar, for change. Their universities have much greater access to state-of-the-art technologies. Their companies produce the innovations that drive tech change in the first place. This creates a dynamic in which high-wage countries are more likely than low-wage ones to dominate the skill-intensive industries that will generate twenty-first-century growth, leaving behind large numbers of those billion-plus people who only recently emerged from age-old deprivation. The wealth in developed countries helps them maintain much stronger social safety nets than in poorer countries to help citizens who lose their jobs, fall ill, or need to care for sick children or aging parents. In short, wealthier countries are both more adaptable and more resilient than developing ones.

Unfortunately, however, there is another serious catch. Theory dictates that such discoveries must occur at an increasingly accelerating pace; the time between successive innovations must systematically and inextricably get shorter and shorter. For instance, the time between the “Computer Age” and the “Information and Digital Age” was perhaps twenty years, in contrast to the thousands of years between the Stone, Bronze, and Iron ages. If we therefore insist on continuous open-ended growth, not only does the pace of life inevitably quicken, but we must innovate at a faster and faster rate. We are all too familiar with its short-term manifestation in the increasingly faster pace at which new gadgets and models appear. It’s as if we are on a succession of accelerating treadmills and have to jump from one to another at an ever-increasing rate. This is clearly not sustainable, potentially leading to the collapse of the entire urbanized socioeconomic fabric. Innovation and wealth creation that fuel social systems, if left unchecked, potentially sow the seeds of their inevitable collapse. Can this be avoided or are we locked into a fascinating experiment in natural selection that is doomed to fail?

a harbinger of a third wave of computing, one that blurred the line between augmented human intelligence and artificial intelligence. “The first generation of computers were machines that counted and tabulated,” Rometty says, harking back to IBM’s roots in Herman Hollerith’s punch-card tabulators used for the 1890 census. “The second generation involved programmable machines that used the von Neumann architecture. You had to tell them what to do.” Beginning with Ada Lovelace, people wrote algorithms that instructed these computers, step by step, how to perform tasks. “Because of the proliferation of data,” Rometty adds, “there is no choice but to have a third generation, which are systems that are not programmed, they learn.”27 But even as this occurs, the process could remain one of partnership and symbiosis with humans rather than one designed to relegate humans to the dustbin of history. Larry Norton, a breast cancer specialist at New York’s Memorial Sloan-Kettering Cancer Center, was part of the team that worked with Watson. “Computer science is going to evolve rapidly, and medicine will evolve with it,” he said. “This is coevolution. We’ll help each other.”28 This belief that machines and humans will get smarter together is a process that Doug Engelbart called “bootstrapping” and “coevolution.”29 It raises an interesting prospect: perhaps no matter how fast computers progress, artificial intelligence may never outstrip the intelligence of the human-machine partnership. Let us assume, for example, that a machine someday exhibits all of the mental capabilities of a human: giving the outward appearance of recognizing patterns, perceiving emotions, appreciating beauty, creating art, having desires, forming moral values, and pursuing goals. Such a machine might be able to pass a Turing Test. It might even pass what we could call the Ada Test, which is that it could appear to “originate” its own thoughts that go beyond what we humans program it to do. There would, however, be still another hurdle before we could say that artificial intelligence has triumphed over augmented intelligence. We can call it the Licklider Test. It would go beyond asking whether a machine could replicate all the components of human intelligence to ask whether the machine accomplishes these tasks better when whirring away completely on its own or when working in conjunction with humans. In other words, is it possible that humans and machines working in partnership will be indefinitely more powerful than an artificial intelligence machine working alone?

values of commons-based sharing and of private enterprise often conflict, most notably over the extent to which innovations should be patent-protected. The commons crowd had its roots in the hacker ethic that emanated from the MIT Tech Model Railroad Club and the Homebrew Computer Club. Steve Wozniak was an exemplar. He went to Homebrew meetings to show off the computer circuit he built, and he handed out freely the schematics so that others could use and improve it. But his neighborhood pal Steve Jobs, who began accompanying him to the meetings, convinced him that they should quit sharing the invention and instead build and sell it. Thus Apple was born, and for the subsequent forty years it has been at the forefront of aggressively patenting and profiting from its innovations. The instincts of both Steves were useful in creating the digital age. Innovation is most vibrant in the realms where open-source systems compete with proprietary ones. Sometimes people advocate one of these modes of production over the others based on ideological sentiments. They prefer a greater government role, or exalt private enterprise, or romanticize peer sharing. In the 2012 election, President Barack Obama stirred up controversy by saying to people who owned businesses, “You didn’t build that.” His critics saw it as a denigration of the role of private enterprise. Obama’s point was that any business benefits from government and peer-based community support: “If you were successful, somebody along the line gave you some help.

And so, when I tell stories today about digital transformation and organizational agility and customer centricity, I use a vocabulary that is very consistent and very refined. It is one of the tools I have available to tell my story effectively. I talk about assumptions. I talk about hypotheses. I talk about outcomes as a measure of customer success. I talk about outcomes as a measurable change in customer behavior. I talk about outcomes over outputs, experimentation, continuous learning, and ship, sense, and respond. The more you tell your story, the more you can refine your language into your trademark or brand—what you’re most known for. For example, baseball great Yogi Berra was famous for his Yogi-isms—sayings like “You can observe a lot by watching” and “When you come to a fork in the road, take it.” It’s not just a hook or catchphrase, it helps tell the story as well. For Lean Startup, a best-selling book on corporate innovation written by Eric Ries, the words were “build,” “measure,” “learn.” Jeff Patton, a colleague of mine, uses the phrase “the differences that make a difference.” And he talks about bets as a way of testing confidence levels. He’ll ask, “What will you bet me that your idea is good? Will you bet me lunch? A day’s pay? Your 401(k)?” These words are not only their vocabulary. They are their brand. That’s one of the benefits of storytelling and telling those stories continuously. As you refine your language, the people who are beginning to pay attention to you start adopting that language, and then that becomes your thing.

Although thrilled that the era of the personal computer had arrived, he was afraid that he was going to miss the party. Slapping down seventy-five cents, he grabbed the issue and trotted through the slushy snow to the Harvard dorm room of Bill Gates, his high school buddy and fellow computer fanatic from Seattle, who had convinced him to drop out of college and move to Cambridge. “Hey, this thing is happening without us,” Allen declared. Gates began to rock back and forth, as he often did during moments of intensity. When he finished the article, he realized that Allen was right. For the next eight weeks, the two of them embarked on a frenzy of code writing that would change the nature of the computer business.1 Unlike the computer pioneers before him, Gates, who was born in 1955, had not grown up caring much about the hardware. He had never gotten his thrills by building Heathkit radios or soldering circuit boards. A high school physics teacher, annoyed by the arrogance Gates sometimes displayed while jockeying at the school’s timesharing terminal, had once assigned him the project of assembling a Radio Shack electronics kit. When Gates finally turned it in, the teacher recalled, “solder was dripping all over the back” and it didn’t work.2 For Gates, the magic of computers was not in their hardware circuits but in their software code. “We’re not hardware gurus, Paul,” he repeatedly pronounced whenever Allen proposed building a machine. “What we know is software.” Even his slightly older friend Allen, who had built shortwave radios, knew that the future belonged to the coders. “Hardware,” he admitted, “was not our area of expertise.”3 What Gates and Allen set out to do on that December day in 1974 when they first saw the Popular Electronics cover was to create the software for personal computers. More than that, they wanted to shift the balance in the emerging industry so that the hardware would become an interchangeable commodity, while those who created the operating system and application software would capture most of the profits.