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To make yourself even more relatable, adjust your choice of words, your breadth and depth of vocabulary, and your expressions to suit your audience: focus on their fields of interest and choose metaphors from those domains. If they’re into golf and you want to talk about success, speak of hitting a hole in one. If they sail, a catastrophe becomes a shipwreck. One of my clients, a Deutsche Bank analyst, told me she couldn’t seem to establish a good relationship with her boss. She described him as rather brusque, almost militaristic in his demeanor, “and, in fact, he often uses battle language in our daily interactions.” That, to me, was just the clue we needed. I suggested adopting military analogies in which she would liken herself to a “loyal soldier” or a “good lieutenant,” and gradually increasing the use of military vocabulary in their conversations. Within a week, she told me that their interactions had significantly improved—he now seemed to regard her as “one of his people,” and someone he could count on. This was a high return on investment for just adding a few words to her vocabulary!
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Olivia Fox Cabane (The Charisma Myth: How to Engage, Influence and Motivate People)