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Good kit design is all about persuading the eye to go where you want it: usually the sponsor’s logo and kit brand followed by the club crest in a distant third. The best real estate for any product is the top left corner as our eyes, trained by a lifetime of reading from there, are primed to seek out anything shiny on the left rather than the right (unless you are a reader of Arabic or Urdu where words travel in the opposite direction).
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