Decoding Famous Quotes

Kurt Cobain OD'd on heroin before committing suicide, but he also OD'd on fame. Cobain was like Basquiat: They both wanted to be famous, and were brilliant enough to make it happen. But then what? Drug addicts kill themselves trying to get that feeling they got from their first high, looking for an experience they'll never get again. In his suicide note, Cobain asked himself, "Why don't you just enjoy it?" and then answered, "I don't know!" It's amazing how much of a mindfuck success can be.

In an environment of turbulent change, as de Geus famously wrote: “The ability to learn faster than your competitors is the only sustainable competitive advantage.

The supermarket shelves have been rearranged. It happened one day without warning. There is agitation and panic in the aisles, dismay in the faces of older shoppers.[…]They scrutinize the small print on packages, wary of a second level of betrayal. The men scan for stamped dates, the women for ingredients. Many have trouble making out the words. Smeared print, ghost images. In the altered shelves, the ambient roar, in the plain and heartless fact of their decline, they try to work their way through confusion. But in the end it doesn’t matter what they see or think they see. The terminals are equipped with holographic scanners, which decode the binary secret of every item, infallibly. This is the language of waves and radiation, or how the dead speak to the living. And this is where we wait together, regardless of our age, our carts stocked with brightly colored goods. A slowly moving line, satisfying, giving us time to glance at the tabloids in the racks. Everything we need that is not food or love is here in the tabloid racks. The tales of the supernatural and the extraterrestrial. The miracle vitamins, the cures for cancer, the remedies for obesity. The cults of the famous and the dead.

The question of what a dog is thinking is actually an old metaphysical debate, which has its origins in Descartes’s famous saying cogito ergo sum—“I think, therefore I am.” Our entire human experience exists solely inside our heads. Photons may strike our retinas, but it is only through the activity of our brains that we have the subjective experience of seeing a rainbow or the sublime beauty of a sunset over the ocean. Does a dog see those things? Of course. Do they experience them the same way? Absolutely not.