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Humans are unable to conceive of the optimal set of instructions to guide a machine to personalize thousands of unique experiences. This is where AI excels. It takes data-driven, repetitive tasks, and makes them look easy. But AI doesnβt stop at setting up the initial rules to maximize performance. It uses machine learning to constantly evolve. In other words, it learns, it gets smarter, and it creates its own algorithms.
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Paul Roetzer (Marketing Artificial Intelligence: Ai, Marketing, and the Future of Business)