Customer Service Kudos Quotes

CONTENT MARKETING: FOR NONBELIEVERS Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you. This last definition is my favorite (with kudos to bestselling author David Meerman Scott for helping to popularize this), and the hardest for marketers and business owners to deal with. So often we marketers believe that our products and services are so special—so amazing—and we think that if more people knew about them, all of our sales problems would be solved.

My task was nothing less than the moulding of the cultural sense of the nation, and it had two main heads. I had to guide taste into the right channels and I had to see that no one else guided it into the wrong. Thus it was just as important to discourage bad influence as to encourage good. To send a promising and impecunious young painter to an Art School with a Government grant was in itself a praiseworthy act ; but it was useless from the national point of view if it was not accompanied by drastic measures to keep the most suggestive sorts of French literature from entering our ports. To help a young genius to Valhalla was one thing. But it was almost as important, from the national point of view, to see that our youth was not brought into contacts with those packets of French postcards which are labelled, “Très rare, très curieux. Discrétion.” I take a good deal of credit to myself—though, of course, Pettinger got the kudos at the time—for tightening up the administration of the Customs so that such authors as Joyce, whose name was either James or John—I forget which—Stein, Baudelaire, Louÿs, Anatole France, Proust, Freud, Jung, Rolland, and others, were intercepted at the ports by the special Pornographie section of the Constabulary which I created with men borrowed from the uniformed branch of the Metropolitan Police. These men, ail of whom could read and write English fluently, performed admirable service in the détection of immoral literature. Art Exhibitions also came within the scope of my department, and I closed at least a dozen objection-able ones which contained nudes and other suggestive subjects. It was always a matter of regret to me that I was unable to take strong action about Epstein’s “Genesis.” But the Marchioness of Risborough—a leader of taste and fashion, who was not only persona gratissima in exalted circles, but also the daughter of a millionaire steelmaker—had publicly declared her admiration of it, and so there was nothing for me to do except to déclaré mine. And now, looking back on it, I realize how right I was to choose Lady Risborough’s opinion rather than the small advantages to be obtained from Epstein’s gratitude. Small tradesmen who tried to sell miniature replicas of the “Genesis” were ruthlessly prosecuted, however, by my department on the charge of exhibiting, or causing to be exhibited, indécent figures.