Customer Centricity Quotes

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Always remember that your audience is not made up of bots. They don’t follow fixed algorithms and make decisions based on that.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Humans evolve with time and so do their needs.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
You want to become more open-minded, challenge your ideas without being offended. Don’t let your ego ruin your learning experience.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
To understand who will be fit for your product, you have to first understand your ideal customers’ needs, wants and preferences.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Customers need to know that they are heard, and their opinions are respected and acknowledged.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
What your audience has to say about your product matters more than what you have to say about it.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Customer behavior is not just defined by what your customers want but also by what they believe in.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
When a value is communicated well, it gives your potential customers an option to choose you over others and to stick to your brand.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Every product has its own set of audience and this audience may not coincide with the entire skincare market.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
For getting those customers, you need to first let them know about your business, your product and how your product is exactly what they are looking for. And for that very purpose, you have to advertise your product.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Listening to the audience means that they have to accept that there is something wrong with the product, which is not an easy thing, but it has the potential to save your business from failure. Anything that can grow your business (ethically) is worth considering.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
I believe that most websites suck because HiPPOs create them. HiPPO is an acronym for the “Highest Paid Person’s Opinion.
Avinash Kaushik (Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity)
To paraphrase Einstein, insanity is expecting employees to do one thing while rewarding them for doing something else.
Robert G. Thompson (Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies)
If you want to get to the truth about what makes us different, it’s this,” Bezos says, veering into a familiar Jeffism: “We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent.
Brad Stone (The Everything Store: Jeff Bezos and the Age of Amazon)
Most companies that win don't have a unique strategy; quite the opposite, they are doing what everyone else is doing but have figured out how to execute better.
Robert G. Thompson (Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies)
Customer centricity is a strategy that aligns a company’s development and delivery of its products and services with the current and future needs of a select set of customers in order to maximize their long-term financial value to the firm.
Peter Fader (Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials))
Customer-centricity should be about delivering value for customers that will eventually create value for the company.
Robert G. Thompson (Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies)
The simple truth is that technology is still a poor substitute for human interaction.
Robert G. Thompson (Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies)
The agile way is customer-centric, purpose-driven, capability-based and talent-oriented.
Pearl Zhu (Digital Agility: The Rocky Road from Doing Agile to Being Agile (Digital Master Book 4))
We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent.
Brad Stone (The Everything Store: Jeff Bezos and the Age of Amazon)
Be MORE guest-centric than customer-centric. People treat their guests better than customers. Think relational over Revenue
Janna Cachola
For a macro cross-industry view, however, consider the robust methodology used in The American Customer Satisfaction Index (ACSI), developed by Claes Fornell in conjunction with the National Quality Research Center (NQRC), Stephen M. Ross School of Business at the University of Michigan. ACSI measures consumer satisfaction with goods and services in the United States.
Robert Thompson (Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies)
If you want to get to the truth about what makes us different, it’s this,” Bezos says, veering into a familiar Jeffism: “We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent. Most companies are not those things. They are focused on the competitor, rather than the customer. They want to work on things that will pay dividends in two or three years, and if they don’t work in two or three years they will move on to something else. And they prefer to be close-followers rather than inventors, because it’s safer. So if you want to capture the truth about Amazon, that is why we are different. Very few companies have all of those three elements.
Brad Stone (The Everything Store: Jeff Bezos and the Age of Amazon)
And so, when I tell stories today about digital transformation and organizational agility and customer centricity, I use a vocabulary that is very consistent and very refined. It is one of the tools I have available to tell my story effectively. I talk about assumptions. I talk about hypotheses. I talk about outcomes as a measure of customer success. I talk about outcomes as a measurable change in customer behavior. I talk about outcomes over outputs, experimentation, continuous learning, and ship, sense, and respond. The more you tell your story, the more you can refine your language into your trademark or brand—what you’re most known for. For example, baseball great Yogi Berra was famous for his Yogi-isms—sayings like “You can observe a lot by watching” and “When you come to a fork in the road, take it.” It’s not just a hook or catchphrase, it helps tell the story as well. For Lean Startup, a best-selling book on corporate innovation written by Eric Ries, the words were “build,” “measure,” “learn.” Jeff Patton, a colleague of mine, uses the phrase “the differences that make a difference.” And he talks about bets as a way of testing confidence levels. He’ll ask, “What will you bet me that your idea is good? Will you bet me lunch? A day’s pay? Your 401(k)?” These words are not only their vocabulary. They are their brand. That’s one of the benefits of storytelling and telling those stories continuously. As you refine your language, the people who are beginning to pay attention to you start adopting that language, and then that becomes your thing.
Jeff Gothelf (Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You)
We are customer-obsessed. We consider ourselves to be at your service, and I am personally at your service," Bezos told the customers at the Bangalore meet. He insisted that Amazon's customer centricity would succeed. "It's easy to say you are going to deliver things; it's hard to do," he says, when asked what will differentiate Amazon India from others.
Anonymous
Realize that employees and the customers both have to be engaged, at the same time, to move your business forward for sustainable success.
Robert G. Thompson (Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies)
Customers are speaking to you implicitly via their behavior, captured in the footprints they leave behind in your systems.
Robert G. Thompson (Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies)
If you give customers a chance, they’ll communicate with you in many ways.
Robert G. Thompson (Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies)
Earth’s most customer-centric company.’ Within that we have a vision, which is to ‘Build a place where people can come to find and discover anything they may want to buy online.’ That doesn’t mean that we are going to sell all those things directly but does mean that we are going to help people find them
Gerardo Giannoni (Jeff Bezos’ Secrets of Success)
Trust is hard to earn and easily lost; that is why we are customer centric” (42).
Gerardo Giannoni (Jeff Bezos’ Secrets of Success)
We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent. Most companies are not those things. They are focused on the competitor, rather than the customer. They want to work on things that will pay dividends in two or three years, and if they don’t work in two or three years they will move on to something else. And they prefer to be close-followers rather than inventors, because it’s safer. So if you want to capture the truth about Amazon, that is why we are different. Very few companies have all of those three elements.
Brad Stone (The Everything Store: Jeff Bezos and the Age of Amazon)
We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent. Most companies are not those things. They are focused on the competitor, rather than the customer.
Brad Stone (The Everything Store: Jeff Bezos and the Age of Amazon)
If you want to compete and win in today’s tough business world you must become a customer centric in everything you do.
Timi Nadela (Get To The Top)
The future or organizations have amazing digital traits such as customer-centricity, empathy, and participation.
Pearl Zhu (Change Insight: Change as an Ongoing Capability to Fuel Digital Transformation)
Success in SaaS depends on having a carefully designed customer centric sales organization that balances skills, processes, and tools.
Jacco vanderKooij (Blueprints For A SaaS Sales Organization: How to design, build and scale a customer centric sales organization)
CIOs must shift focus from internal customers to external customers. IT must shift focus from providing service to providing value. Everything is moving to the cloud; CIOs must assume a “cloud first” mentality. Innovation is more than new technology—it's also about change management, enabling new processes, and hiring the best talent. CIOs need to work closely with the business to create innovation that drives real value. CEOs expect more from their CIOs than ever before. CIOs must deliver on a higher set of expectations, or they will be replaced. CIOs must shift from a measurement mentality to a value creation mentality. CIOs must shift focus from historical data to real-time information. Today, IT is all about creating real business value. All business is digital. All business. When IT has a bad day, the business has a bad day. IT still matters. It matters to the top line and to the bottom line. IT matters more than ever because IT is everywhere in the business. Without IT, you're out of business. CIOs need to step up, raise the bar, and elevate their game to meet the challenges of the big shift. I hope you enjoy reading this book and find it a useful addition to your library. It's the fourth book I've authored on the topic of
Hunter Muller (The Big Shift in IT Leadership: How Great CIOs Leverage the Power of Technology for Strategic Business Growth in the Customer-Centric Economy (Wiley CIO))
The best is never the best, and pay attention to the smallest details.
Doug Lipp (Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees)
The trouble with people is that we get hardening of the mental arteries, cirrhosis of the enthusiasm, and arthritis of the imagination,
Doug Lipp (Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees)
Training cannot be limited to ‘Here’s what you need to do, now go do it.’ That’s not good enough. Training needs to instill a spirit, a feeling, an emotional connection. Training means creating an environment of thinking and feeling.
Doug Lipp (Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees)
Laughter is no enemy to learning.
Doug Lipp (Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees)
We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent
Brad Stone
increasing your buyers’ customer base, augmenting their revenue, streamlining their processes, or making their life or work more productive and enjoyable.
Keenan (Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price)
The tools we’d recommend you look at first are Sketch, Figma, Balsamiq Mockups, Framer X, and UXPin. However, there are a crazy number of good alternatives, including…taking a very deep breath…Adobe Brackets, AppCooker (for iOS apps), Appery.io (outputs code for mobile and responsive apps), Atomic.io, Axure (a complex, sophisticated wireframe tool suite), Balsamiq Mockups, Canva, Craft, Creately, draw.io, Fireworks, FlairBuilder (for apps), Flinto and Flinto Lite, Fluid (
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
here is an early version of principles established by a client adopting LeSS Huge in a product group: 1. The perfection goal is to have a releasable product all the time. Release stabilization periods need to be reduced and eventually eliminated. 2. Co-located, self-managing, cross-functional, Scrum teams are the basic organizational building block. Responsibility and accountability are on team level. 3. The majority of the teams are organized as customer-centric feature teams. 4. Product management steers the development through the Product Owner role. Release commitments are not forced on teams. 5. The line organization is cross-functional. The functional-specialized line organizations are gradually integrated in the cross-functional line organization. 6. Special coordination roles (such as project managers) are avoided and teams are responsible for coordination. 7. The main responsibility of management is improvement—improve team’s learning, efficiency, and quality. The content of the work always comes from the Product Owner. 8. There is no branching in development. And product variation is not to be reflected in the version control system. 9. All tests are automated with the exception of (1) exploratory test, (2) usability test, and (3) tests that require physical movement. All people must learn test automation skills. 10. Adoption is gradual and evolutionary. These principles are considered in every decision.
Craig Larman (Large-Scale Scrum: More with LeSS)
When YOU LEAD an employee-first customer-centric business, what goes for or is promised to the customer, must be relevant for the employee.
Minter Dial (You Lead: How Being Yourself Makes You a Better Leader)
The trouble with people is that we get hardening of the mental arteries, cirrhosis of the enthusiasm, and arthritis of the imagination, along with chronic and sometimes acute allergies to supervision, subordinates, the whole darned system. Is it possible that what we have gained through experience, we have lost through habit, and that what we have gained through organization, we have lost in enthusiasm? —
Doug Lipp (Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees)
The overall organizational health needs to be measured via employee engagement, culture readiness, business agility, and customer-centricity, etc.
Pearl Zhu (Performance Master: Take a Holistic Approach to Unlock Digital Performance)
There are many advantages to a customer-centric approach, but here’s the big one: customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. Even when they don’t yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf. Jeff Bezos From 7 insightful quotes to shareholders via letter. 2017
Malini Chaudhri
IT acts more as a conductor than a constructor for “doing more with innovation,” to conduct an information-mature, customer-centric digital organization.
Pearl Zhu (12 CIO Personas: The Digital CIO's Situational Leadership Practices)
Focus relentlessly and passionately on the customer. As he put it in his 1997 letter, “Obsess over Customers.” Each annual letter reinforces that mantra. “We intend to build the world’s most customer-centric company,” he wrote the following year. “We hold as axiomatic that customers are perceptive and smart.… But there is no rest for the weary. I constantly remind our employees to be afraid, to wake up every morning terrified. Not of our competition, but of our customers.
Jeff Bezos (Invent and Wander: The Collected Writings of Jeff Bezos)
The experiential offering, or experiential value proposition (EVP), is the what of the service, and can be broken down into two main parts: what you want to offer and what your customers perceive as being offered.
Simon David Clatworthy (The Experience-Centric Organization: How to Win Through Customer Experience)
More than just vehicles on a map, CompassCom empowers GIS centric fleet tracking and management that supports data-driven decisions, bringing efficiencies and accuracy across all departments of your operation.Enhanced command and control with real-time asset tracking and after-action analytics leveraging the power of ArcGIS. The knowledge base of records supports continuous improvement using location intelligence to empower results you can trust. An effective fleet tracking solution can help improve fleet operations in a number of ways. For example, it can reduce engine idling time and harsh cornering, make smart routing decisions for drivers, improve customer satisfaction with accurate ETAs, and track vehicle maintenance costs.
CompassCom
1. Your Business Is Not Unique 2. You Are in the Business of Marketing 3. Be Brand Centric, Not Product Centric 4. You Must Control the Order Process 5. Don’t Compete on Price 6. Don’t Be Walmart. Niche down. 7. There’s No Such Thing as Free Traffic 8. Business Costs Money 9. If You Aren’t Mobile, You’re Out 10. The One Who Can Spend the Most to Acquire a Customer Wins 11. Sell in Multiple Channels 12. There Are Only Three Ways to Grow a Business
Tanner Larsson (Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business)
Being a customer centric company is an essential part of your company's growth
Anuj Jasani
Businesses have to stop thinking like a companies or corporations, we have to start thinking like customers. People is always the purpose for our business
Janna Cachola
Don’t look for customers in your business, be the business your customers are looking for.
Mac Duke The Strategist
The fact that Amazon grew so quickly meant that Bezos and his colleagues were unprepared for many of the challenges. But he sees a silver lining in the way they had to hustle. “It formed a culture of customer service in every department of the company,” he says. “Every single person in the company, because we had to work with our hands so close to the customers, making sure those orders went out, really set up a culture that served us well, and that is our goal, to be Earth’s most customer-centric company.
Jeff Bezos (Invent and Wander: The Collected Writings of Jeff Bezos)
Just think about the incredible transformation that took place in Steve’s life and career after Pixar. In 1983, Apple launched their computer Lisa, the last project Jobs worked on before he was let go. Jobs released Lisa with a nine-page ad in the New York Times spelling out the computer’s technical features. It was nine pages of geek talk nobody outside NASA was interested in. The computer bombed. When Jobs returned to the company after running Pixar, Apple became customer-centric, compelling, and clear in their communication. The first campaign he released went from nine pages in the New York Times to just two words on billboards all over America: Think Different. When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising. Instead, they understood their customers were all living, breathing heroes, and they tapped into their stories. They did this by (1) identifying what their customers wanted (to be seen and heard), (2) defining their customers’ challenge (that people didn’t recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers. I’ll teach you about these three pillars and more in the coming chapters, but for now just realize the time Apple spent clarifying the role they play in their customers’ story is one of the primary factors responsible for their growth. Notice, though, the story of Apple isn’t about Apple; it’s about you. You’re the hero in the story, and they play a role more like Q in the James Bond movies. They are the guy you go see when you need a tool to help you win the day.
Donald Miller (Building a StoryBrand: Clarify Your Message So Customers Will Listen)
Archetype Other descriptions Achievement Performance, accountability, focus, speed, delivery, meritocracy, discipline, transparency, rigour Customer-Centric External focus, service, responsiveness, reliability, listening One-Team Collaboration, globalisation, internal customer, teamwork, without boundaries Innovative Learning, entrepreneurial, agility, creativity, challenging status quo, continuous improvement, pursuit of excellence People-First Empowerment, delegation, development, safety, care, respect, balance, diversity, relationships, fun Greater-Good Social responsibility, environment, citizenship, meaning, community, making a difference, sustainability
Carolyn Taylor (Walking the Talk: Building a Culture for Success (Revised Edition))
Each map is customer-centric, with a list of key actors on the left. Each map is a story, with a beginning, a middle, and an end. And, no matter the business, each map is simple.
Jake Knapp (Sprint: the bestselling guide to solving business problems and testing new ideas the Silicon Valley way)
Trumpeting feature benefits that may or may not be of value to your customer will not get you closer to the sale. Mentioning your place on the Fortune 500 will not get you any closer to the sale. In fact, every time you talk about yourself, you risk triggering those change-resistant, emotionally fraught thoughts and feelings in your customers.
Keenan (Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price)
Why are so many designers “usability blind”? If you’re a sadist with a technical bent, you will enjoy running usability tests. During tests, we see users caught in wild-goose chases, scratching their heads, and sometimes swearing or even hitting their keyboards. Why do marketers make websites that cause people to punch peripherals? Because marketers are afflicted with the curse of knowledge, a cognitive bias that makes it extremely difficult to think about a problem from the perspective of someone who’s less informed. Marketers spend so long looking at their own websites, they can’t imagine what it would be like to see the website for the first time. As a result, the website’s users appear to be stupid. It’s a compelling illusion. But look at it another way: Our users desired something. We created a website to satisfy that desire. And our users still can’t get what they desire. Now who’s stupid? How can you overcome the curse of knowledge? Design your processes for what you perceive to be a busy, lazy, drunk, amnesiac idiot—what lawyers call a “moron in a hurry” (really). Even geniuses with time on their hands will be grateful that you did.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Don’t Make Me Think by Steve Krug is an excellent introduction to web usability. We passionately believe it should be on the school curriculum. Designed for Use by Lukas Mathis is less entertaining than Don’t Make Me Think, but it covers more usability concepts. If this book list seems worryingly short, that’s a testament to how much ground this book covers. The Visual Display of Quantitative Information by Edward R. Tufte contains many examples of complex data shown in beautifully elegant ways. Don’t be put off by its technical-sounding title. It’s fun to read.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Wireframes help you to focus on what matters: the words. To illustrate this, take one of your pages, select all the text, and paste it into a plain text editor. You may be surprised at what you see. (For many websites, this exercise is much more useful than it may sound.) Some pages are so beautifully designed, it’s easy to overlook the words. But the words are what win A/B tests.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Regardless of how your designs were created, InVision and Marvel allow you to easily turn them into functional prototype websites. With InVision, you upload your page designs, and then link them together to make the website navigable. Then, you can carry out user tests on what, to the users, appears to be a real website, even though it hasn’t seen a smidgen of code. InVision also allows other people to give written feedback on your work-in-progress designs. You upload your designs, and then invite others to annotate them with whatever type of feedback you desire. Notable has similar functionality. Alternatives include Firefly and BugHerd. The Composite app connects to Photoshop files, turning them into clickable prototypes. To gather feedback on your work-in-progress videos, you can use Frame.io, a fantastic web-based platform. Alternatives include Wipster, Symu, Vidhub, and Kollaborate. Such services provide great benefits; it’s hard to gather and record such feedback even when everyone’s in the same room. Optimal Workshop provides several tools (OptimalSort, Treejack, and Chalkmark) to help you optimize your website’s navigation and information architecture. The tools are described in our article about card sorting. Alternatives for card sorting include SimpleCardSort, UsabiliTEST, and Xsort.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
If you have economies of scale, penetration pricing often works best Would your business benefit from economies of scale? (Most web businesses do.) If so, your ideal pricing strategy may be penetration pricing—charging a low price, basing your financial model on eventually reaching market-dominating economies of scale. Supply-side economies of scale mean that your profit margins increase the more you sell, because as you sell more, your cost of sales (unit costs) usually becomes lower, and your fixed costs become a smaller fraction of your overall costs. Demand-side economies of scale mean that the more customers you get, the more value each customer gets from your service, for the following reasons. You may benefit from having a network of customers. For example, if a phone system had only two users, only one type of call could be made (one between User A and User B). If it had three users, then three types of call could be made (A–B, B–C and A-C). If it had twelve users, sixty-six different types of calls could be made. The overall value of a phone system to its users is roughly proportional to the square of the number of users. You may benefit from there being a market of complementary products and services. The project-management web app Basecamp has many integrations, which it promotes on its website. At the bottom of the page, Basecamp shows off how quickly it’s acquiring new users, to persuade other companies to add integrations. You may benefit from having a bigger knowledge base, more forums, or more trained users. The ecosystem of knowledge around a product can be valuable in itself. WordPress grows because it’s easy to find a WordPress developer and it’s easy for those developers to find answers to their questions. You may benefit from the perception that yours is the standard. Users are aware of the value of choosing the ultimate winner—especially when they have to invest time and resources into using your company—so they will be attracted by the perception that you’ll win.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Tools for surveying We often use whichever survey tools our clients use. Popular options include SurveyMonkey, Google Forms (which has few features, but is agile), Survey Gizmo, Medallia Digital, Survey Anyplace (specifically for mobile), Wufoo, Clicktools, Polldaddy, Typeform, and Uservoice
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Tools for click-mapping We often use Crazy Egg, Hotjar, and Clicktale, and several A/B testing tools that include similar functionality. Alternatives include Fullstory, Inspectlet, Decibel Insight, Jaco, Lucky Orange, MouseStats, Ptengine, and userTrack.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Speak to salespeople (what we call “VOC Aggregators”)—people who have sold face-to-face the same type of product—or similar products.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
It’s hard to write clearly. In fact, it’s hard to find someone who can teach you how to write clearly. Schools tend to spend more time teaching pupils how to sound smart, or how to analyze Shakespearian prose, than how to be understood. Students are more likely to be told to memorize poetry than to carry out a readability test. This is a disservice. Poetry can be life-enriching, but the purpose of almost all writing is to communicate information.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Keys to Great Writing by Stephen Wilbers. This is our favorite book on the list. It teaches you the mechanics of writing well. It’s brilliantly concise and is full of techniques that actually work. You have probably never heard of most of them. You may enjoy this book even if you hated English classes at school. We suspect that it particularly appeals to programmers, because it provides a much-needed logical framework for writing. The book summarizes several other books, including two other favorites of ours: Style: The Basics of Clarity and Grace and The Sense of Structure: Writing from the Reader’s Perspective
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Being able to figure out quickly what works and what doesn’t can mean the difference between survival and extinction.” —Hal Varian, Google Chief Economist “If you double the number of experiments you do per year you’re going to double your inventiveness.” —Jeff Bezos, CEO of Amazon
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Tools for exit surveys iPerceptions provides a ready-made way of implementing exit surveys. You can also create them using Usabilla, Informizely, Qualaroo, Hotjar, Medallia Digital, and ForeSee.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Tools for form analytics Options for form analytics include Clicktale, Hotjar, Formisimo, Decibel Insight, SessionCam, and Inspectlet.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Tools for live chat Popular tools for live chat include Zendesk Chat, LiveChat, Drift, Freshdesk, Olark, LivePerson, HappyFox, SnapEngage, LiveAgent, Chatra, Intercom, tawk.to, Tidio, and Comm100. Some of them, like Intercom, allow you to track, help, and convert visitors across multiple browsing sessions.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Tools for tracking what people are saying about you The following tools can be useful for tracking mentions: Moz Fresh Web Explorer, Google Alerts, Talkwalker Alerts, Mention, Ninja Outreach, Twitter Search, BuzzSumo, and Facebook. Salesforce Marketing Cloud provides powerful tools for real-time analysis and monitoring of social media.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Winning websites…are like water chutes: if your website doesn’t appeal to both early- and late-stage buyers, here’s how to design unbeatable multistep funnels It’s easy to forget that some visitors aren’t ready to buy You hear marketers say that they “want to make visitors reach for their credit cards.” But pushy selling is usually thrashed by sophisticated relationship building.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
What we can learn from bricks-and-mortar bookstores About twenty-five years ago, offline bookstores learned not to push the hard sale. They discovered they could convert a visitor from “just browsing” to “buying” by making their stores highly conducive to reading. They added chairs, reading areas, and even in-store coffee stores. They discovered that the more time visitors spent in the store, the more likely they were to buy. Amazon has adopted the same approach, allowing visitors to “look inside” books.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Separation of concerns is a fancy name for when information is organized and encapsulated into modules. The concept is closely related to the phrase “a place for everything and everything in its place.” Separation of concerns is essential when you’re managing a lot of content. For website design, the modules can be paragraphs, page sections, pages, or groups of pages: You can encapsulate benefits into clearly labeled paragraphs. Many winning websites clearly encapsulate their content into separate page sections. The navigation bars of many websites clearly encapsulate the content into groups of pages. (In one of our case studies, we describe how we used this technique to increase paid memberships for Smart Insights by 75%.) By modularizing, you allow your visitors to easily find the information that they need, and to ignore the rest. It’s hard to stress how important it is to organize information into an architecture that’s easy to navigate. Once a visitor is lost, it’s difficult to show them counterobjections. They’ll never find them.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
Part of the process is Apple’s overall corporate strategy: What markets does it target, and how does it target them? Part of it is keeping abreast of new technology developments and being receptive to new ideas, especially outside the company. Part of it is about being creative, and always learning. Part of it is about being flexible, and a willingness to ditch long-held notions. Part of it is about being customer-centric. And a lot of it is trying to find the simplest, most elegant solution through an iterative, generate-and-test design process. Innovation at Apple is largely about shaping technology to the customer’s needs, not trying to force the user to adapt to the technology.
Leander Kahney (Inside Steve's Brain)
Please get in touch We love feedback! We plan to update the book often—particularly the eBook version. So please let us know if you notice anything you think is inaccurate, wrong, or missing. Just email us at feedback@conversion-rate-experts.com. If we incorporate your changes, we’ll add you to the list of supporters at the end of the book. Also, if you’d like to spread the word, the authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
If coding is an obstacle for you, you can get great results using this book’s methodology with a website builder tool like SquareSpace, Wix, Shopify, BigCommerce (a former client of ours), WebFlow, LeadPages, Unbounce, ClickFunnels, or PageWiz. Then, imagine how easy it is to get visitors once you have created a website that people love and that has a huge lifetime customer value. Advertising becomes simple when you can afford to outbid all the competition. SEO is a piece of cake when you have a website that people want to link to.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
The website’s Hazelnut Trail is so effective you don’t even feel like you’re dealing with a company. By the time that you sign up for a financial product, you probably won’t even feel like you have been sold to. The fact that the company gets paid at the end seems almost incidental.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
When we ask a website’s visitors why they didn’t buy, we hear them say the same things over and over again. Lack of trust comes up a lot, as does lack of understanding and inability to find a suitable product.
Karl Blanks (Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites)
The first metric is inward-facing and operations-centric, while the second metric is outward-facing and customer-centric.
Colin Bryar (Working Backwards: Insights, Stories, and Secrets from Inside Amazon)
Creative Edge Outdoor Solutions specializes in landscaping, lawn care, irrigation, tree services, and hardscape design. Serving Lakeland, Auburndale, Plant City, and surrounding areas, they are committed to transforming outdoor spaces with quality services, local expertise, and a customer-centric approach.
Creative Edge Outdoor Solutions
Because these processes and practices are embedded in every meeting, document, decision, interview, and performance discussion, following them becomes second nature over time. And any employee who violates them draws attention to themselves like a person loudly scratching their fingernails across a chalkboard. If, for example, a person spoke up at a meeting and suggested an idea that was obviously geared toward short-term considerations and ignored significant longer-term ones, or proposed something that was competitor- rather than customer-centric, there would be an uncomfortable pause before someone pointed out what was on everyone else’s mind. While this practice may not be unique to Amazon, it is a defining element of its success.
Colin Bryar (Working Backwards: Insights, Stories, and Secrets from Inside Amazon)
Your Trusted Source for High-Quality GC Sheets in Dindigul When it comes to sourcing top-notch GC sheets in Dindigul, one name stands out prominently - Shree Sivabalaaji Steels. Renowned for its commitment to quality and excellence, this company has established itself as a reliable supplier of galvanized corrugated (GC) sheets, catering to various industries and construction needs. At Shree Sivabalaaji Steels, quality is the cornerstone of their operations. They understand the significance of using superior-grade materials for construction and industrial purposes. GC sheets offered by the company are manufactured using advanced technology, ensuring durability, strength, and resistance to environmental factors. This ensures that the sheets maintain their integrity over time, even in harsh conditions. Variety is another feather in Shree Sivabalaaji Steels' cap. The company provides a wide range of GC sheet options to meet the diverse needs of its customers. Whether you require sheets of different thicknesses, sizes, or coatings, they have it all. This extensive selection empowers customers to choose the perfect GC sheets that align with their project requirements. One of the factors that set Shree Sivabalaaji Steels apart is their unwavering commitment to customer satisfaction. Their team of experienced professionals is always ready to assist clients in selecting the right type of GC sheets based on their specific needs. Whether it's for roofing, wall cladding, or any other application, customers can rely on their expertise to make informed decisions. Time efficiency and punctuality are the driving forces behind Shree Sivabalaaji Steels' operations. They understand that in the construction industry, timely delivery is of the essence. The company has implemented streamlined processes to ensure that customers receive their GC sheet orders on schedule, minimizing project delays and interruptions. Environmental consciousness is a key aspect of Shree Sivabalaaji Steels' philosophy. They recognize their responsibility towards sustainable practices and offer GC sheets that are manufactured using eco-friendly processes. This not only reflects their commitment to the environment but also resonates with customers who prioritize green building materials. Competitive pricing is yet another advantage that customers enjoy when partnering with Shree Sivabalaaji Steels. Despite offering high-quality GC sheets, the company maintains a pricing strategy that remains accessible and competitive. This affordability, coupled with the quality of their products, makes them a preferred choice among contractors, builders, and industries. In conclusion, for those seeking top-grade GC sheets in Dindigul, Shree Sivabalaaji Steels emerges as a reliable and customer-centric option. With their focus on quality, variety, expertise, punctuality, sustainability, and affordability, they have rightfully earned their reputation as a go-to supplier for GC sheets in the region. When you choose Shree Sivabalaaji Steels, you're not just purchasing construction materials; you're investing in a partnership that prioritizes your project's success.
shree sivabalaaji steels
UpGro Digital is a dynamic and innovative digital solutions provider dedicated to helping businesses succeed in the digital landscape. Based on a commitment to innovation, customer-centricity, integrity, and collaboration, UpGro Digital has rapidly gained recognition as a trusted partner for businesses seeking to thrive in the digital age
UpGro Digital
No problem, no sale In every sale there’s a gap All sales are about change Customers don’t like change Sales are emotional Customers do like change when they feel it’s worth the cost Asking “Why?” gets customers to “Yes” Sales happen when the future state is a better state No one gives a shit about you
Keenan (Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price)
Which company is best for using construction Project work? The Shree Siva Balaaji Steels project is a significant endeavor that encompasses the establishment and operation of a modern and advanced steel manufacturing facility. This project represents a fusion of innovation, cutting-edge technology, and industrial expertise, aimed at delivering high-quality steel products to meet the growing demands of various sectors. Key Features: State-of-the-Art Manufacturing Plant: The project involves the construction and operation of a state-of-the-art manufacturing plant equipped with the latest machinery, automation systems, and environmentally friendly processes. This allows for efficient production and reduced environmental impact. Diverse Product Range: Shree Siva Balaaji Steels aims to offer a diverse range of steel products to cater to different industries such as construction, automotive, infrastructure, and manufacturing. This versatility enables the company to meet the varying needs of clients and partners. Quality Assurance: A cornerstone of the project is its commitment to delivering high-quality steel products. The facility adheres to strict quality control measures and follows international standards to ensure that the end products are durable, reliable, and meet or exceed industry specifications. Sustainability Focus: The project places a strong emphasis on sustainability and environmentally conscious practices. Energy-efficient processes, recycling initiatives, and waste reduction strategies are integrated into the manufacturing process to minimize the ecological footprint. Employment Opportunities: Shree Siva Balaaji Steels contributes to local economies by creating employment opportunities across various skill levels, from skilled labor to technical experts. This helps stimulate economic growth in the region surrounding the manufacturing facility. Collaboration and Partnerships: The project fosters collaborations with suppliers, distributors, and clients, establishing strong relationships within the steel industry. This network facilitates efficient supply chain management and enables the company to provide tailored solutions to its customers. Innovation and Research: The project invests in research and development to constantly improve manufacturing processes, product quality, and the development of new steel products. This dedication to innovation positions the company at the forefront of the steel industry. Community Engagement: Shree Siva Balaaji Steels is committed to engaging with local communities and implementing corporate social responsibility initiatives. These efforts include supporting education, healthcare, and other community-centric projects, fostering goodwill and positive impact. Vision: The Shree Siva Balaaji Steels project envisions becoming a leading name in the steel manufacturing sector, renowned for its exceptional quality, technological innovation, and sustainability practices. By adhering to its core values of integrity, excellence, and environmental responsibility, the project strives to contribute positively to the industry and the communities it operates within.
shree sivabalaaji steels
H2go Corp is a customer-centric company keeping its satisfaction as the top priority. After noticing the flaws of traditional delivery, we have empowered our customers with control by making bottled water delivery on-demand. We have managed to perform a 99% success rate on all our deliveries. Our goal is to ensure our customers are hydrated without delay. For the safety of our customers and drivers, H2Go corp adopted no-contact delivery. For any special requests, please add special instruction, and our drivers will be happy to help. H2go offers bottled water delivery for both commercial/office and residential customers.
H2o water delivery in Sacramento / h2o water company near Sacramento
Customer centricity, as the name implies, is creating an organization that constantly self-corrects to put customers at the center of our decisions. Like a gyroscope that resists being moved off-center, a customer-centric organization resists the many forces that attempt to deprioritize customers.
Jeff Lawson (Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century)
It’s not just software itself—it’s the fundamental agility of software that drives Software People. It starts by listening to customers, rapidly building initial solutions to their problems, getting feedback, and then constantly iterating and improving. With this progression of computation, Software People can apply this software process to more and more of the world’s problems. I particularly enjoy seeing it arise in traditionally hardware-centric fields because when you see a Software Person running the playbook in the field of hardware, you can see the evolution play out physically in plastic, metal, and glass.
Jeff Lawson (Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century)
Who will learn the best lessons from the past decade’s fintech revolution? The innovations in financial services haven’t just been a consequence of the iPhone and the App Store, of high-speed downloads and always-online connections. They have also been a consequence of new kinds of thinking—thinking that prioritizes transparency, democratization of access, a frictionless and customer-centric user experience, and an evolving understanding of the role of a brand in that experience. There is no going back. What remains to be seen is, who will lead us forward?
Dan P. Simon (The Money Hackers: How a Group of Misfits Took on Wall Street and Changed Finance Forever)
the stuff you share on a first date should be short, enticing, and exclusively customer-centric.
Donald Miller (Building a StoryBrand: Clarify Your Message So Customers Will Listen)
Marketing as an art and science has undergone a radical transformation. Technological innovation has transformed the product-driven marketing approach into a customer-centric approach.
Renu Jadon
Does design pay off? The Design Management Institute partnered with Motiv Strategies to measure the return on design investment where it counts—in stock values. Over a 10-year period, a $10,000 investment in design-centric companies would have yielded returns 228 percent greater than the same investment in the S&P 500. And this is only an average.
Marty Neumeier (Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter))
Customers dictate how the firm organizes itself to best create the solutions they require.
Marion Debruyne (Customer Innovation: Customer-centric Strategy for Enduring Growth)
qualities and values every leader should strive to attain: crystal-clear direction plus an unwavering commitment and passion.
Doug Lipp (Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees)